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| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 22, 2011  Blogging in the Social Media Ecosystem What are the latest tips and tricks needed to turn your blog into the backbone of your content marketing strategy? Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn? What are the best ways to leverage existing blog content with social channels? Photo credit: Scott Beale / Laughing Squid. Questions will include: Q. | MARKETING FINGER APRIL 6, 2011 Using Content to Reach and Engage Your B2B Audience [#B2Bchat] You’ve heard it many times: Content is King. And in a world where B2B buyers go online to find answers to their questions, content marketing is central to any B2B marketer’s strategy. How do we best create, and leverage content to reach our audiences? Join us for our next #B2Bchat where we dive in to everything related to B2B content marketing: Q. What types of content are most effective in reaching a business audience? What is the typical life span of content? Who should write your content? How do you make content more sharable? | | | | | |
| MARKETING FINGER OCTOBER 4, 2011 Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book Content marketing… examples of a company that has nailed it? Dear B2B Marketer: Your world is changing, and here’s the field guide that shows you precisely how to adapt.” - Ann Handley (@MarketingProfs and Co-author of Content Rules) on Needles’ new book. There’s a brand new book that’s making waves in the B2B marketing community. Balancing the Demand Equation, by Adam Needles, addresses the strategy and tactics needed to succeed in modern business to business demand gen. Join us this Thursday, October 5 at 5:00 p.m.! How do you define “demand generation”? | MARKETING FINGER FEBRUARY 28, 2010  To Follow Or Not To Follow: That is the Question on Twitter rtstrategy: re following back: educational/entertaining content & signs they are engaging. Quality of content. twitterer should have a healthy balance between original content, retweets, and engagement with others. You go through the ritual once every couple of days. Unless you have auto-follow, that is. How do you decide whether or not to follow someone back on Twitter? | MARKETING FINGER FEBRUARY 2, 2012  How to Turn Followers and Fans into Leads (and when not to) Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. One of the most evident goals of a social media program is to grow the fan base. But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. So how do you best turn fans into leads? Should they be considered in the same sentence? | MARKETING FINGER MAY 16, 2011  Content Marketing: How Companies are Doing It [Infographic] Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. Here are some of the highlights: Companies with over 1,000 employees use an average of 9 content marketing tactics. | | | | | | | |
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MARKETING FINGER | THURSDAY, AUGUST 12, 2010  Do You Ping.fm?
is a useful aggregation service which allows you to do just that: post content simultaneously to a large group of social media sites. How many social media sites do you update on a regular basis? Perhaps it would be better to rephrase the question as: How many social media sites would you like to update on a regular basis? It covers dozens of sites and includes these better known social networks: Facebook. Twitter. WordPress. Tumblr. MySpace. LinkedIn. Delicious. With ping.fm, you can also direct an RSS blog feed to all of your social networks. is definitely worth a closer look. MORE >>
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