Client Newsletters for B2B Firms Is Content that’s Dead on Arrival
Marketing Craftmanship
NOVEMBER 22, 2023
Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3rd party, but those firms can pay a bigger price, in terms of brand damage. If it consists of cut & paste content, few firms consider the inherent opportunity loss in producing a newsletter that very few people will read or respect.
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