This is a very straightforward, time-based flow that can have some additional sophistication added by segmenting how a web form is filled out and using those variables to drive the content and timing – location, areas of interest, role, etc. One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their website is the simple Email Drip Campaign. We previously covered a Simple Lead Nurturing Example for Every Business and this post shows you how to implement it in LoopFuse. The basic flow will look like this: Step 1. MORE >>

Russell is a presenter at the  2nd Annual Content Marketing Retreat happening January 26 & 27 in Langley, WA (just outside Seattle). One of many things on my mind for the coming year is the relationship between content marketing and marketing automation, as well as other platforms and services. Increasingly, the “what is content marketing?” When properly applied, marketing automation tools promise to help manage the process of deploying and then tracking responses to content throughout the awareness, consideration and decision phases of the purchase cycle. MORE >>

Channel: Inbound marketing avenues used by your customers to reach your content, ie. PPC ads, twitter, facebook, organic search engine results… Content: Web assets and artifacts such as website pages, landing pages, whitepapers, case-studies, or streaming videos. The web wasn’t as inter-connected as it is today, the ability to track advertising spend was minimal, Google hadn’t made your content relevant, and email marketing was in its infancy. So how is it that today’s B2B Marketing professionals think? Tweet This! Share this on LinkedIn. Digg this! MORE >>

Aside from marketing automation topics, this blog covers social marketing, sales process, email marketing and content-writing. DemandGen Report : You may have to wade through the vendor-sponsored content, which is often hard to distinguish from the regular editorials, but this site provides well-written and informative articles, covering industry news from all the vendors in the space. David has covered the industry for a long time and is possibly the most knowledgeable (and objective) blogger in the field. Insightful and regularly updated. Pinging is currently not allowed. MORE >>

Reach – simply stated, this is the number of people you can reach with your message be that an email campaign, on-line advertising, organic traffic from content like your blog, social distribution and sharing, etc. Was that sponsored content worth paying for? There is starting to be a lot of effort to promote the concept and category of Revenue Performance Management as the next iteration of marketing automation. ” Blech…talk about heartache). This is a top of the funnel number and measured by a number across different channels (number of people reached). MORE >>