LeadSloth

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25 Great B2B Content Marketing Articles

LeadSloth

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing?

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What Lead Nurturing Content to Send When?

LeadSloth

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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Is Content Marketing the New PR?

LeadSloth

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. You choose the mix of channels that they prefer (ebooks, webinars, video, blogs, podcasts, and so on) and create compelling content.

PR 100
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5 Questions That Will Double Your Email Response Rates

LeadSloth

Great lead nurturing content starts with great email copy. In just 30 minutes, Tuesday’s webinar will show you how to: - create more content than you ever thought possible. - map content to personas and buying stages. map content to personas and buying stages. Want to see more? gotomeeting.com/register/579411539.

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Great B2B Email Copywriters: Where Are You?

LeadSloth

Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. Tags: Email Marketing content marketing copywriting.

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

No Interesting Content. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. If possible, create personas for all people involved in the buying process.

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8 Tips to Get Started with Marketing Automation

LeadSloth

Create Some Good Content. The key ingredient for lead nurturing is high-quality content, not about your solution itself, but about the broader issues that it addresses. Although more content is better, you can already start nurturing with a few pieces of good content.