Creation of buyer-centric content. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. One particular area I think is ripe for greater attention is really dealing with the need for more precisely targeted content. Many marketers find the volume of content they need to create is a stumbling block for better marketing automation; at the same time, they also lack ways to determine which content should be sent to particular people in particular circumstances. predictions. and Web 3.0 MORE >>

Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog. DemandGen Report. MORE >>

It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. The top three issues are people , processes and content. The third roadblock from the survey was insufficient content. With people, processes and content in place, you are well on your way to Marketing Automation success! MORE >>

Which content is available for nurturing? Content. Every campaign needs content. After you do some digging, you’ll be surprised how much content your organization has access to: sometimes you can even point to 3rd party blog posts. The success of the campaign depends on your ability to send relevant content to leads. Be creative in finding interesting content, and keep up the nurturing for at least three months. If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? MORE >>

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. You still have to create lots of compelling content, but HubSpot takes care of the rest. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses. MORE >>