You can see what content is most converting into sales opportunities. Free tools such as Google Analytics can also be applied to determine how impactful various pieces of content are on your site, and which keywords your customers are searching for. Well, another year is in the books. How did 2012 turn out for you? Whether it was a wonderful year, or a trying one, it’s important to reflect back on it and make note of the lessons learned in order to improve for the future. And since the world didn’t end (thank goodness!), there is a future to look forward to. MORE >>

Most likely already part of a publisher’s sales strategy, but here its selling the DMP segments within the context of the site’s content and audience value.  As my colleague Roman Lenzen pointed out in his recent blog ( link to blog here ) DMPs have to continue to evolve to meet the ever changing needs of advertisers and publishers.  However, barring an act of Congress that might eliminate or limit the capabilities of DMPs, they are here to stay.  What do I mean by audience commoditization in this case?  So what should an online publisher do?  Sell engagement. Leverage proprietary data. MORE >>

SEO - Google will index content located on Google+ at a much more effective/efficient rate when compared to other social networks. Facebook doesn't allow Google access to its content which will make anything posted on Google+ a much more SEO friendly piece of content. This is especially important in the B2B world, where content is King. There's a new social media sheriff in town huh? Big Big deal, what else is new? It It seems like we hear about the next big thing almost every day. So what makes Google+ any more important? Well, it's simple. Google made it. MORE >>

ad servers and content engines)   . Data Management Platforms (DMPs) provide a valuable service to online firms, especially online media organizations that generate most of their revenue through online advertising.  What is a DMP? DMPs integrate online data sources, into one environment, in order to better empower online publishers and marketers’ media buying and online customer targeting decisions. DMPs seamlessly consolidate online data sources:  Online behaviors, ads, registration, personalization and eCommerce. DMPs are digital customer intelligence hubs. MORE >>

If content delivery across multiple devices and technologies is the cable industry’s Job 1, then delivering it in a seamless fashion for millions of Americans comes in as a close second. While opening day of the NCTA’s Cable Show  focused intently on the promise of content, Day 2 in Boston, Mass. addressed the industry’s equally important challenge: creating a customer-centric content experience. Indeed, content in all its forms will lead to new revenue opport unities and a richer relationship with customers. Content Search Improvements. The average U.S. MORE >>