Content marketing is a central topic in most of my recent conversations with industrial companies. The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). They’ve heard/read that Google loves fresh content, therefore all they need to do is publish lots of content and they’ll be on the first page of Google’s search results. However, your industrial marketing content must do a lot more than just SEO. We are afraid of giving away our trade secrets if we reveal too much in our online content. MORE >>

Yet, many of these industrial companies are struggling to implement digital marketing because of  lack of relevant content. What I have learned is that these companies need help with content in digital marketing at many levels. You can read some of my earlier posts on inbound and content marketing for manufacturers and industrial companies. Manufacturers are dealing with some big issues when it comes to content for digital marketing. As a result, the content that they do have is of the one-size-fits-all variety. This is not a new problem. MORE >>

'When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Content Industrial content marketing Industrial Marketing industrial web design Please click on the headline to read the full article. MORE >>

If done right, they can be very effective in content marketing for manufacturers and industrial companies. For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Even though suspects may not fit your ideal customer profile, they may be people who will share your content if they find it worthwhile and interesting. Shareable content increases awareness about your company and drives more traffic back to your site or blog. Does it fit your content objectives and company branding? MORE >>

Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. One strategy that has consistently produced good results for my industrial clients is using the power of industrial content marketing. Let me answer that by giving you some specifics: A mix of free (no registration required) and gated (registration via landing pages) content. Free content addresses the self-serve needs of early stage visitors that are at the top of the funnel (ToFU). Webinars for middle to late stage lead nurturing content. MORE >>