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Content shock re-visited, the content marketing myths and realities

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They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book  The Content Code , which articulates this very strategy. I was incredibly disappointed my article didn’t make the cut. In any event, the cost of producing this content is going to go up, up, up. Content Shock is certainly here to stay.

The five great questions of content marketing

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These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise. “We can create ‘great’ content, but how do we guarantee it is seen? Seamless content creation. want to make sure we all seamlessly collaborate on content creation.”. 4. By Mark Schaefer. Competing funding levels. ” 5.

How do I find time to create content? 25 Ideas!

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By Mark Schaefer. I’ve never met a person who says they have too much time, especially when it comes to creating content! Everybody has the same time to create content, but not everybody makes it a priority. Pick the content type that fits your mission and stick to it. Guard your time carefully since it is the only asset you have to devote to content creation.

Content marketing strategy: Start with questions, end with insights

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great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

Why we create crap content: We’re afraid

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It occurs to me that this sort of elitist arrogance is precisely why so many people create crap content. We create crap content because we’re afraid. The social media/ content world is one of immense pressure for conformity because we want to fit in so we are invited to speak at an industry conference. By Mark Schaefer. Afraid of getting fired. Afraid of being wrong.

Content Shock is here. Now what?

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About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

The business case for unbranded content

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In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Why would you create content and not even take credit for it? Using unbranded content when branding is impossible.

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Why it’s a very good sign that people don’t read your content

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Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. There are a lot of reasons why people share content, but there are three big ones.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

28 Super Easy Tips on How to Promote Your Content

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Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. Promote Your Content To Your List(s).

The strategy behind the content

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At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. thought I would share for you my strategic view of the strategy behind the content streams going into 2016. Content has no value unless it is seen and shared.

Does every business need content marketing? A reality check.

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Does every business need content marketing? Sometimes in tough competitive situations you survive to the next year by cutting a penny per unit on a long-term contract instead of investing in epic content. This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.”

8 Strategies to stand out when you’re late to the content marketing game

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Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with  your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. Vary the content type. Try a new content form.

Building a personal brand? Here’s why you need to ignore SEO

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When you optimize content for SEO, by definition you are trying to “own” the most common keywords and phrases. If you ignore SEO and focus on creating content that is your own and exceptional, you become a beacon. That may seem like strange advice but let me explain. If you become obsessed with SEO, you become just another dog fighting over a bone.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. Content Gaps.

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In case you missed it, the best marketing posts of 2016

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Reasons most content marketing is FAR behind where it needs to be. The most popular guest post this year came from Brooke:  Use This Agenda For Your Content Marketing Plan. This is the episode you liked the best this year: The silver lining in the bad news about content marketing. Why content marketing needs to be like a chalupa. By Mark Schaefer. really have no idea.

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5 Reasons most content marketing is FAR behind where it needs to be

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These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing. How are you approaching content today?

One easy tip to increase content sharing immediately

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In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. Obviously every piece of content on the web needs to have social sharing buttons associated with it. You are going to all this trouble to create great content.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

A new process to quantify content marketing success

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This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. content marketing measurement process. Publishing content is no longer the finish line – it is the starting line.  Content that isn’t seen and shared creates no economic value.

Using psychology to make your content relevant

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In order to be relevant you have to depend on these three things: Content , Context , and Contact. Content. In order to successfully deliver a message that will force people sit up and take notice, you must remember to create content that communicates your message effectively. These questions will jolt someone out of their habituation and start to see your content as relevant.

Learn to create effective content by putting it through the RITE test

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Here’s a proven method to consistently create effective content: Put it to the RITE test. If you create content that hits at least three out of these four angles, you’ll be spinning gold my friend. Can you create content about everything you’re interested in? Now, that’s not to say you can’t bring your hobbies and interests into your content. By Mark Schaefer. Relevant.

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A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Content is the catalyst. When people subscribe to your content, they are saying “Please market to me!”

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Case study: Small business content marketing success

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Most of this growth is attributed to our content marketing strategy. It wasn’t until 2012 that we started a content program that led to high growth with little cash outlay. Small Business Content Marketing. I had read enough online to know that social media and content should play some role in our business but I could not connect the dots. I Share Your Content.

Break the mold: Why content marketing needs to be like a chalupa

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A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! The content chalupa. Foremost is Content Shock.

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Four profound marketing megatrends for 2016 and beyond

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If you are only focusing on producing content, you’re already behind. The fight to overcome Content Shock is the most impactful force in our field since the dawn of the Internet itself. Strategies to not only produce content, but to get it to ignite and be seen in this environment. Content forms — How do you make your content even more remarkable?

Four marketing mega trends nobody’s talking about

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Content Marketing Re-constructed. If you are operating under the idea that what worked in content marketing last year will work this year, it’s time to update the perspective. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. Content in the cloud.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How your personality aligns with social media content types

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believe there is some alignment between where you choose to publish and your personality type. A few data points to illustrate my theory: I marvel at the people creating fun and effective content on Snapchat. To truly stand out in 10-second content chunks, you have to be part news anchor, part comedian. The social media content form I love best is blogging. By Mark W. Schaefer.

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different.

What are the most reliable content channels to connect with customers?

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I recently had a chance to hear entrepreneur and author  Joe Pulizzi speak about his wonderful new book Content Inc  and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content. When you first start publishing content, it might feel like you are simply tossing it into the wind.

If you stopped publishing your social content, would anybody notice?

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By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Do we curate content or only share our own, original pieces? I’m genuinely very curious to hear what you {grow} readers have to say.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

The art and science of developing an enterprise content strategy

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There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Kevin Green explains how he leads one of the most complex content-juggling acts in the business world. Mark: Agree.

How do you build a content strategy when a market is already littered with “experts?”

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How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. A big question. Here is the process I would go through to help this marketing professional navigate in a crowded content market. So the first step in a content strategy is to make sure there actually is a strategy.

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The dangerous confusion of sales and content marketing

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Sounds a lot like content marketing, doesn’t it? Why you should be worried about content marketing. Frankly, I’m worried about content marketers. Try this: Google “how to create a content calendar” and tell me how many answers you get. Sometimes all you want is a burger, hold the content. Does content really contribute to sales? We just want the content.

Four ways Facebook Instant Articles will dramatically impact marketing

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Something important is about to happen, and the impact on content marketers will be profound. WordPress powers more than 25 percent of all websites, according to Facebook, so making it easier for WordPress users to sign up for Instant Articles will certainly open the floodgates to an incredible new wave of content. Closely linked to distribution and content discovery is monetization.