We do this regularly at Fusion Marketing Partners , grading ourselves in areas like client service and effectiveness in pull marketing, web optimization, branding, sales enablement and content creation.  We’ve never seen a Website that couldn’t be improved in some way, either through intuitive navigation, more compelling offers, enhanced content, or a better look and feel.  It’s been a while since I have neglected to end a year without doing some type of planning and goal setting for my business (or whatever company I was working for at the time) and my personal life.  Chris Ryan. MORE >>

Create a lot more content.  It’s no coincidence that websites with a lot of visitors also have a great deal of content.  For most B2B industries, the expression “Content is King” is spot-on.  Content is critical for two reasons.  Your content should serve both purposes. There are a number of ways to do this including social media, content marketing and public relations.  Sometimes it is not enough to simply make incremental progress on the small things.  Here are six ideas to get you started. Find a new target audience.  Change your delivery model. MORE >>

marketing machine falters when it is idle and the pump must be primed constantly with awareness building, social media, web content and lead generation activities. These contacts are nurtured with content marketing and enticing offers, so that by the time they are ready to engage in the sales process, you are the obvious choice. ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. We refer to this as being “coin operated.” The key to creating a true sales and marketing machine is to be very intentional about the process. MORE >>

Produce lots of quality content for your website and make sure it is optimized for organic search. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year.  As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here Here is a sampling that might give you some ideas for improvement in the coming year. Continually improve the results that you deliver.  Be better tomorrow, next month, next year. There is no try.” MORE >>

Months and years go by, and as you produce more content for your company, each addition deviates slightly from your messaging more and more, based on whatever inputs are strongest at the time: the most recent strategy, the latest hot trend-related blog post, the most recent “A-ha!” Your boilerplate is a guidepost for producing strategic content for your brand with less brain damage and more strategic punch. Then nobody thinks about it ever again because you’ve all got more important things to do. ” moment from leadership, or what have you. Congratulations. MORE >>