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FEARLESS COMPETITOR
APRIL 14, 2012
Slideshare: The Quiet Giant of Content Marketing
SlideShare Infographic: The Quiet Giant of Content Marketing. We love to read your comments and when you share our content on social media. Marketing content marketing Find New Customers lead-generation lead-nurturingDon’t know if you heard the news, but Slideshare is now totally re-written in HTML5. So what? It is now very mobile friendly. What do you think?
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FEARLESS COMPETITOR
JANUARY 11, 2012
60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson
Content to answer buyer questions. Think Like a Publisher – collect, curate and publish great content every week. Marketing buyer personas content marketing lead-generation lead-nurturing lead-scoring management-best-practices sales-challenges Think Like A Publisher“On average (and with little variation among industries) customers will contact a Sales rep when they independently complete about 60% of the purchasing decision process.” ” This should be a wake-call for all leaders in companies who sell products to other businesses. Deep buyer personas.
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FEARLESS COMPETITOR
MARCH 2, 2012
Content Marketing 101
Creating and publishing great content is the key to getting new customers for your business. But how do you go about creating and publishing great content? Fortunately, three of our great guests on Mad Marketing TV  interviewed by me, Jeff Ogden of Find New Customers , are content marketing experts. Leaping Out of the Content Ocean, with Doug Kessler of Velocity Partners.
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FEARLESS COMPETITOR
JULY 3, 2012
The Disjointed Problem of Content Marketing
When I interviewed three top content marketing experts for Marketing Made Simple TV  (Joe Pulizzi, Content Marketing Institute; Jim Burns, Avitage, and Doug Kessler, Velocity Partners UK), one of them, Joe, told me about a big problem he sees, even in large firms. There’s no common agreement on content. Marketing content marketing Find New Customers Marketing Made Simpl
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FEARLESS COMPETITOR
FEBRUARY 13, 2012
The Goal of Marketing – Trust
We can talk about integrated marketing, social media and content marketing till the cows come home. Marketing content marketing lead-generation lead-nurturing marketing-campaigns Think Like A PublisherIt doesn’t mean a hill of beans. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. That’s right – it’s all about trust.
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FEARLESS COMPETITOR
JUNE 9, 2012
Top Challenges in B2B Content Marketing
poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). Budget to produce content (20%). Producing a variety of content (9%). How do you produce  engaging  content? How do you produce  enough  content? No answer (3%).
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