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Infographics are great for Content Marketing

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Infographics are great pieces for content marketing and this is one I found on Hubspot’s blog, so I want to share it with our readers. It’s their content and not mine. Let’s share one of their most popular content marketing examples, an infographic on Creating Customer Profiles by both Hubspot and Salesforce. Every business needs a mobile website today.

5 Ways to Create Magnetic Content that Wow Your Buyers

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Want to create truly magnetic content that has your prospects begging for more? The key to creating truly magnetic content for prospect is first understanding them – deeply – via a professional buyer persona initiative. Only by getting inside the heads of your customers will you know exactly what words make for magnetic content. Special promotion for July 2013.

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

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Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. “ Jeff, can you name more than a handful of companies doing a bang-up job with content marketing? Content marketing is critical today. Yet most companies suck royally at content marketing. Study of B2B Content Marketing Shares the Bad News.

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The Book that Saved my Life

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” I’m healthy and well know, smarts and strong.  I still have some effects but I’m in great shape and content. Over two years ago, I was working for Best Buy in the computer department.  Someone wanted to buy a monitor, and we had none on the floor.  So go to the warehouse in the back, bring in 6 or so to restock the floor and sell one. That is the image.

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

Top Challenges in B2B Content Marketing

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poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). Budget to produce content (20%). Producing a variety of content (9%). How do you produce  engaging  content? How do you produce  enough  content? No answer (3%).

The B2B Content Marketing Strategy Checklist is finally here

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Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Our great friends in the UK at Velocity Partners just released an awesome piece of new content to help B2B marketers everywhere. Terrific show.  Watch it here. Why use it? Terrific show. 

Should You Do Buyer Personas In-House or Outsource Them?

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Since marketers struggle with content marketing and differentiation, getting quality buyer insights from good buyer personas is a key competitive advantage for those who do it right! Buyer insights from quality buyer persona processes drive lead nurturing, content marketing and budget approvals. To learn more about the problems with poor content. Adele Revella. ”).

The Awesome Power of Guest Posts in Content Marketing

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Guest posts not only bring links, they bring an audience for your content marketing. Brian Clark, aka @copyblogger, says that guest posts are one of the best ways to build your business with content. How do little content publishers grow up to be big publishers? Guest post for SellingPower: Who Should be Responsible for Sales Enablement Content – Sales or Marketing?

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Why Content Marketing is Like Training to Run a Marathon

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Content Marketing is Like Training to Run a Marathon. But this blog is about marketing and growing revenue in your business – and that takes great content. But what does it really take to create great content? And I decided that content marketing is like training to run a marathon, including hard work and preparation. So to with content marketing.

Top Ten Guests on Marketing Made Simple TV

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Dan is a nice guy and good friend too, Joe Pulizzi , Founder of the Content Marketing Institute and content marketing evangelist, Joe Pulizzi is founder of Content Marketing Institute , the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.

The Critical Importance of Buyer Personas in B2B Marketing Today

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Most people do not produce enough content because they do not know how to create “engaging content” Could be that they are internally editing or have pre-conceived (over corporatized) notions about what is effective/allowable. Only truly knowing your audience enables you to create content that is both educational and entertaining. better yet. Educate and Entertain.

How to Organize a Digital Marketing Team – Lessons from Hubspot

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They create too much content – far too much in my mind – leading to continuous smartphone alerts. And I even asked Content Marketing expert, Joe Pulizzi ( @juntajoe ) “ Joe, it it possible to create too much content? They create the content Sales needs to close deals. They’ve grown extemely fast. Brian Halligan is their CEO. Stay tuned.

The Disjointed Problem of Content Marketing

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When I interviewed three top content marketing experts for Marketing Made Simple TV  (Joe Pulizzi, Content Marketing Institute; Jim Burns, Avitage, and Doug Kessler, Velocity Partners UK), one of them, Joe, told me about a big problem he sees, even in large firms. There’s no common agreement on content. Marketing content marketing Find New Customers Marketing Made Simpl

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Content Marketing 101

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Creating and publishing great content is the key to getting new customers for your business. But how do you go about creating and publishing great content? Fortunately, three of our great guests on Mad Marketing TV  interviewed by me, Jeff Ogden of Find New Customers , are content marketing experts. Leaping Out of the Content Ocean, with Doug Kessler of Velocity Partners.

The State of B2B Lead Generation – a great infographic by BuyerZone

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Only winners are allowed to share this content. “As one of BuyerZone’s Best B2B Blog winners, we wanted to give you a sneak peek and an opportunity to use the content however you want (we’re not promoting it until 6/25).” We wish to thank BuyerZone for this awesome content.  Ironically, Fearless Competitor was picked #1 !) So you will find it on very few blogs.

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2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

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His discussion on Mad Marketing TV was about content marketing, and he shared a lot of this data on the show, so we thought it helpful to share Joe’s post with statistics about content marketing. We thank the Content Marketing Institute and MarketingProfs for this data. _. By Joe Pulizzi, Content Marketing Expert. Content marketers are becoming more effective.

Content Creators vs. Editors in B2B Marketing Today

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We’ve been helping them with sales lead generation , including  content marketing , lead nurturing , lead scoring and marketing strategy – especially since they are a Marketo client. Content Creators. Content Editors. Content creators get things done. They record video content. Content editors make content much better. This is why.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Case Studies – The Most Powerful Content Marketing buyer attraction

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Case Studies on how your customers solve a serious problems using your company is the #1 most attractive pieces of content you can create, according to MarketingProfs. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buying Process , Chief Content Officer , Content marketing. Contact one of the very best in the business. creative.com.

Content Marketing – How the Total Lack of Understanding Hurts Some Companies

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As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Case in point, the data security firm that worked with Find New Customers , Protegrity, made no investment in content marketing and had no patience. What do you think? Watch for it.

The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

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Roll content (information over the shoulder of the speaker). Todd was one of the founders of Bulldog Solutions and he has years of experience working with lead generation firms – companies who share content via email, newsletters, etc. Have you ever had negative content you wished to bury? What is Marketing Made Simple TV and where the heck did it come from? Nancy Duarte.

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

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B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Online content drives search engine rankings and social media. Online.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Nice to get back in touch with Amanda Nelson at Ringlead

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Amanda now runs content marketing for Ringlead and she just invited to write articles on marketing for the Ringlead blog. I’m deeply honored by this invitation, Amanda. Filed under: Content marketing , Find New Customers , RingLead. Content marketing Find New Customers RingLead Brand Youself Jeffrey L. Doing much better now. Thank you.). see photo here). Ogden on Google.

Content Marketing is the Fuel of Marketing Automation – Advice from Experts

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And you need to map that content to titles, industry, products, buying stage and more. The result: Those software package have a massive appetite for great customer-focused content. But as the host of Mad Marketing TV , I’ve talked to some of the top content marketing experts in the USA, and you can too. You want to nurture leads over time. They feel it’s too much.

How Jeff Ogden grew GE revenue by 242% worldwide in 1990

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”  I was so far ahead of my time, doing content marketing in 1990. Now I finally had content the customer wanted to see. I had one other problem. Jeff Ogden of Find New Customers has been in software sales and marketing for a very long time indeed. And my greatest sales success is a story I want to share with you. Did Business Objects have a management dashboard? However.

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Top 10 Guests on Marketing Made Simple TV

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Talked to my good friend Jim Burns of Avitage ,who’is a content marketing expert and great friend. We’re experts in reaching your customers with likeable content on social media. tweet on content marketing, B2B copywriting, social media, tech marketing. ” with them. ” Mad Marketing TV was Act-On Software’s show. Why do you need Act-On Software?”

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends

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B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Overview: The State of B2B Content Marketing IN NORTH AMERICA. If one word could describe content marketing at the end of 2012, that would be it. Joe Pulizzi, Content Marketing Expert. What do you think of this state of content marketing? Buffer.

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“A Promise Made is a Promise Kept” – a Motto of Find New Customers

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They sent it to Jeff Ogden of Find New Customers for one simple reason,   Jeff knows everyone , including Amanda Batista who heads content marketing for Eloqua/Oracle, who was a first level Linkedin contact for Jeff, so I had her contact information, “Please let us know if Oracle/Eloqua will publish that post.” Batista | Content Marketing Manager | +1.201.674.5277. Amanda.

The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

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Interviews & Guest Appearances blogging content marketing Dan Zarrella Jeff Ogden lead-generation Marketing Made Simple TV Science of Marketing social media In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. How a blog is the center of your marketing.

Why Every Company Needs a VP of Marketing or Chief Marketing Officer

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After all, who ensures the company has a consistent message, had a strong content marketing program, and sets up lead nurturing and scoring?  It’s a mistake to rely on salespeople to develop their own leads and, since they want Mr. Right Now, they’re ill equipped to patiently nurture leads. In addition, titles such as Chief Customer Officer and Chief Content Officer are becoming more and more common. Marketing Chief Marketing Officer Chief Marketing Officers content marketing VP Marketing “Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.”

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How, When and Where Buyers Want Content

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B2B Lead Generation | Content Marketing Tips. Content marketing is huge today. Sorry to give a plug here, but we recommend our Content Marketing Workshop. Prospects consume content in every stage of the buying process , so lead generation depends on content. The formula is simple – great content = sales leads. Clearly, they want detailed stories.

Our Life in a Digital World

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Filed under: B2B demand generation , BtoB Marketing , CMO Challenges and Opportunities , Content marketing. B2B demand generation BtoB Marketing CMO Challenges and Opportunities Content marketingSeth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence. Great stories resonate with people, not products. 

How to hire your next marketing leader

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His contention is that the CMO role is vastly more complex and nuanced. Most times they do a series of marketing events and create content, yet those companies don’t get the kind of results they want and need. Messaging and content are also critical. And as the great book Content Rules said, he must excel at “talking human” messaging. Why not? Tweet.

The Power of Being Different

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Filed under: BtoB Marketing , Business Strategy , Chief Marketing Officer , Content marketing , Email Marketing. BtoB Marketing Business Strategy Chief Marketing Officer Content marketing Email MarketingOn this day, I want to share a key marketing idea. The Power of being Different. What makes you unique?  Take the iPhone.  It is not like other phones.  It revolutionized phones itself. REI closed and paid employees on Black Friday.  That is the most prosperous day of the year.  It was all over the news and they shared the concept with others using social media. How are you unique?

Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post

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Poor quality content that is irrelevant or of little use will be quickly forgotten or worse, leave a negative impression. Capture the attention of these untapped clients by understanding their needs and tailoring content to address their needs. Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Guest post by SalesFusion  with Resource Box below. With so many mediums to nurture leads, it’s difficult to know where to begin or if it is a worthwhile investment. Here are the top 5 reasons why lead nurture matters for marketing.