5 Ways to Create Magnetic Content that Wow Your Buyers
JULY 8, 2013
Want to create truly magnetic content that has your prospects begging for more? The key to creating truly magnetic content for prospect is first understanding them – deeply – via a professional buyer persona initiative. Only by getting inside the heads of your customers will you know exactly what words make for magnetic content. Special promotion for July 2013.
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
JUNE 19, 2013
Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. “ Jeff, can you name more than a handful of companies doing a bang-up job with content marketing? Content marketing is critical today. Yet most companies suck royally at content marketing. Study of B2B Content Marketing Shares the Bad News.
Infographics are great for Content Marketing
FEBRUARY 17, 2015
Infographics are great pieces for content marketing and this is one I found on Hubspot’s blog, so I want to share it with our readers. It’s their content and not mine. Let’s share one of their most popular content marketing examples, an infographic on Creating Customer Profiles by both Hubspot and Salesforce. Every business needs a mobile website today.
How to Create Content Maps That Actually Work in Sales Lead Generation
JULY 26, 2013
How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process. The best way to create relevant content is via buyer personas and a content map. Movement is critical!).
The Awesome Power of Guest Posts in Content Marketing
MAY 17, 2013
Guest posts not only bring links, they bring an audience for your content marketing. Brian Clark, aka @copyblogger, says that guest posts are one of the best ways to build your business with content. How do little content publishers grow up to be big publishers? Guest post for SellingPower: Who Should be Responsible for Sales Enablement Content – Sales or Marketing?
Why Content Marketing is Like Training to Run a Marathon
MAY 23, 2013
Content Marketing is Like Training to Run a Marathon. But this blog is about marketing and growing revenue in your business – and that takes great content. But what does it really take to create great content? And I decided that content marketing is like training to run a marathon, including hard work and preparation. So to with content marketing.
Should You Do Buyer Personas In-House or Outsource Them?
JULY 20, 2013
Since marketers struggle with content marketing and differentiation, getting quality buyer insights from good buyer personas is a key competitive advantage for those who do it right! Buyer insights from quality buyer persona processes drive lead nurturing, content marketing and budget approvals. To learn more about the problems with poor content. Adele Revella. ”).
Top Challenges in B2B Content Marketing
JUNE 9, 2012
poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). Budget to produce content (20%). Producing a variety of content (9%). How do you produce engaging content? How do you produce enough content? No answer (3%).
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.
The Critical Importance of Buyer Personas in B2B Marketing Today
JUNE 17, 2013
Most people do not produce enough content because they do not know how to create “engaging content” Could be that they are internally editing or have pre-conceived (over corporatized) notions about what is effective/allowable. Only truly knowing your audience enables you to create content that is both educational and entertaining. better yet. Educate and Entertain.
How to Organize a Digital Marketing Team – Lessons from Hubspot
MAY 5, 2013
They create too much content – far too much in my mind – leading to continuous smartphone alerts. And I even asked Content Marketing expert, Joe Pulizzi ( @juntajoe ) “ Joe, it it possible to create too much content? They create the content Sales needs to close deals. They’ve grown extemely fast. Brian Halligan is their CEO. Stay tuned.
The B2B Content Marketing Strategy Checklist is finally here
JUNE 22, 2012
Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Our great friends in the UK at Velocity Partners just released an awesome piece of new content to help B2B marketers everywhere. Terrific show. Watch it here. Why use it? Terrific show.
Top Ten Guests on Marketing Made Simple TV
NOVEMBER 14, 2014
Dan is a nice guy and good friend too, Joe Pulizzi , Founder of the Content Marketing Institute and content marketing evangelist, Joe Pulizzi is founder of Content Marketing Institute , the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.
Content Marketing Playbook: Strategy and Roadmap
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.
Case Studies – The Most Powerful Content Marketing buyer attraction
SEPTEMBER 4, 2014
Case Studies on how your customers solve a serious problems using your company is the #1 most attractive pieces of content you can create, according to MarketingProfs. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buying Process , Chief Content Officer , Content marketing. Contact one of the very best in the business. creative.com.
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
Roll content (information over the shoulder of the speaker). Todd was one of the founders of Bulldog Solutions and he has years of experience working with lead generation firms – companies who share content via email, newsletters, etc. Have you ever had negative content you wished to bury? What is Marketing Made Simple TV and where the heck did it come from? Nancy Duarte.
The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
JUNE 6, 2013
Interviews & Guest Appearances blogging content marketing Dan Zarrella Jeff Ogden lead-generation Marketing Made Simple TV Science of Marketing social media In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. How a blog is the center of your marketing.
The State of B2B Lead Generation – a great infographic by BuyerZone
JUNE 19, 2012
Only winners are allowed to share this content. “As one of BuyerZone’s Best B2B Blog winners, we wanted to give you a sneak peek and an opportunity to use the content however you want (we’re not promoting it until 6/25).” We wish to thank BuyerZone for this awesome content. Ironically, Fearless Competitor was picked #1 !) So you will find it on very few blogs.
Definitive Guide to Planning a New Content Initiative
to plan and produce effective content for their respective companies. content initiative planned, launched and firing on all cylinders. In today’s noisy digital world, it’s more important than ever that marketers have a well- defined strategy for each content initiative. 11 Have we chosen a content topic or area of focus that we can sustain? Countless content.
Nice to get back in touch with Amanda Nelson at Ringlead
MARCH 12, 2015
Amanda now runs content marketing for Ringlead and she just invited to write articles on marketing for the Ringlead blog. I’m deeply honored by this invitation, Amanda. Filed under: Content marketing , Find New Customers , RingLead. Content marketing Find New Customers RingLead Brand Youself Jeffrey L. Doing much better now. Thank you.). see photo here). Ogden on Google.
BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
APRIL 9, 2013
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Overview: The State of B2B Content Marketing IN NORTH AMERICA. If one word could describe content marketing at the end of 2012, that would be it. Joe Pulizzi, Content Marketing Expert. What do you think of this state of content marketing? Buffer.
Guest Posting Brings in an Audience, not Just Traffic – Content Marketing Best Practices
APRIL 15, 2013
Guest Blogging is an ideal content marketing strategy and a key element in your sales lead generation programs. I’m reading the book How to Effectively Promote Your Content , by Brian Clark, @CopyBlogger. Who Should Be Responsible for Sales Enablement Content – Marketing or Sales? Brian is a terrific writer, but the way. and I highly recommend his books.
Why Every Company Needs a VP of Marketing or Chief Marketing Officer
JUNE 1, 2013
After all, who ensures the company has a consistent message, had a strong content marketing program, and sets up lead nurturing and scoring? It’s a mistake to rely on salespeople to develop their own leads and, since they want Mr. Right Now, they’re ill equipped to patiently nurture leads. In addition, titles such as Chief Customer Officer and Chief Content Officer are becoming more and more common. Marketing Chief Marketing Officer Chief Marketing Officers content marketing VP Marketing “Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.”
Staffing and Launching Your Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.
Content Marketing 101
MARCH 2, 2012
Creating and publishing great content is the key to getting new customers for your business. But how do you go about creating and publishing great content? Fortunately, three of our great guests on Mad Marketing TV interviewed by me, Jeff Ogden of Find New Customers , are content marketing experts. Leaping Out of the Content Ocean, with Doug Kessler of Velocity Partners.
How Jeff Ogden grew GE revenue by 242% worldwide in 1990
DECEMBER 1, 2014
” I was so far ahead of my time, doing content marketing in 1990. Now I finally had content the customer wanted to see. I had one other problem. Jeff Ogden of Find New Customers has been in software sales and marketing for a very long time indeed. And my greatest sales success is a story I want to share with you. Did Business Objects have a management dashboard? However.
Content Marketing – How the Total Lack of Understanding Hurts Some Companies
JUNE 15, 2012
As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Case in point, the data security firm that worked with Find New Customers , Protegrity, made no investment in content marketing and had no patience. What do you think? Watch for it.
2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
DECEMBER 10, 2011
His discussion on Mad Marketing TV was about content marketing, and he shared a lot of this data on the show, so we thought it helpful to share Joe’s post with statistics about content marketing. We thank the Content Marketing Institute and MarketingProfs for this data. _. By Joe Pulizzi, Content Marketing Expert. Content marketers are becoming more effective.
Content Methodology: A Best Practices Report
Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.
How the famous marketing expert Guy Kawasaki Manages Social Media
JUNE 2, 2013
My posts range from first-person accounts of being a black tourist in China , what happened to Allen Iverson after his NBA career, and gifts from Air New Zealand. I use five primary resources to find stories to post: 1) My Alltop Account This is a custom compilation of the RSS feeds of websites such as In Focus, The Big Picture, YouTube, and NPR that are mother lodes of great content.
How to Create Truly Useful Content Maps in BtoB demand generation
FEBRUARY 18, 2013
Buffer How to Create Truly Useful Content Maps. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers. The best way to create relevant content is via buyer personas and a content map. This is how to create a useful content map (and how not to). Our CEO (of a revenue marketing company) and my boss (at the time) wrote out a content map. Then the client asked my boss what content to use at each stage, so he suggested and wrote in things like white papers, videos, podcasts, etc. It looked like this: Awareness.
If I have a negative content out there, why can’t I simply remove it?
MAY 15, 2013
The only way to remove negative content is to bury it with positive links and content. Almost everyone who has been online for any length of time has content that they would like to eliminate. In my case, it’s a lawsuit from a former employer in Atlanta that was documented in Marketing Automation Times. But this begs a question: How do you get rid of negative content?
Content Marketing best practices – Scaling by Simplifying
FEBRUARY 18, 2013
Content Marketing is all the rage in 2013. In fact, they created an awesome Slideshare called “Crap: the Content Marketing Deluge.” ” The problem is way too much mediocre content. But I was also intrigued by a post at the Corporate Executive Board entitled: Scaling by Shrinking: The Best Approach to Content Marketing. Offer below from them. Marketing
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.
Meet new Marketing Made Simple TV guests!
JULY 14, 2013
He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. Always looking to bring you the most brilliant marketers on Earth!