eMarketing Strategist

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How to Kill Your Business with One Email

eMarketing Strategist

Just because stealing online content happens all the time, doesn’t make it right. Can’t you hear your mother right now? “If your friends jumped off a bridge…”) So why do people steal content? It’s because the content owners aren’t looking. If Cook’s Source were published by Condé Nast, they might be able to weather this storm (but then Condé Nast editors would know the rules about acquiring content). First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. link].

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Create content tailored to that community. Use that content to engage referral sources and customers in a conversation. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Create content tailored to that community. Use that content to engage referral sources and customers in a conversation. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing.

How to Kill Your Business with One Email

eMarketing Strategist

Just because stealing online content happens all the time, doesn’t make it right. Can’t you hear your mother right now? “If your friends jumped off a bridge…”) So why do people steal content? It’s because the content owners aren’t looking. Why it’s important to give credit where credit is due will quickly become obvious. The following is a story about a woman who screwed up.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Did you notice how I put quotes around my search query? I did that because it tells Google, “I am looking for these words in this order.” If I didn’t use quotes, Google would show me every web page that had the words “content” and “strategy” anywhere on the page.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Did you notice how I put quotes around my search query? I did that because it tells Google, “I am looking for these words in this order.” If I didn’t use quotes, Google would show me every web page that had the words “content” and “strategy” anywhere on the page.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Did you notice how I put quotes around my search query? I did that because it tells Google, “I am looking for these words in this order.” If I didn’t use quotes, Google would show me every web page that had the words “content” and “strategy” anywhere on the page.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

How to Make Your Website Copy Memorable

eMarketing Strategist

Write about how you do what you do to your heart’s content. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. That’s okay.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How to Make Your Website Copy Memorable

eMarketing Strategist

Write about how you do what you do to your heart’s content. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. That’s okay.

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

When I make major changes to a document such as adding sections, moving sections or deleting content, I save the file as a new document with a new version number. It happened again last week. client contacted me in a panic. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. Ewwww! If you’re lucky, it turns up.

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

When I make major changes to a document such as adding sections, moving sections or deleting content, I save the file as a new document with a new version number. It happened again last week. client contacted me in a panic. She and her co-author are writing a 300+ page how-to book and realized they had multiple versions of the same book and neither knew who had the most up-to-date version of the book. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. Ewwww! You then waste several minutes trying to find it.

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

Learn Who’s Looking for Content. The added benefit of using this strategy  is that you know these blogs are looking for content. Once you get a sense of the content they publish, you could approach them about writing a guest post. Content makes the internet go ’round. Interviewing experts or having a guest blogger are a couple of ways to get fresh content and build new relationships. Tags: Featured Blog Talk Radio content HARO Jill Konrath PR public relations Selling to Big Companies That’s where Help a Reporter Out comes in. link].

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How to Find Your Customers Online: A Case Study

eMarketing Strategist

The number of Friend Connect Followers and the content tells me it’s a hub site that will be another good source of information. Take an inventory of your existing content (articles, white papers, videos, etc.) Make a list of existing content you could tweak or new content you could create that would be of interest to their audience. Then, make or teak that content. know this sounds like a lot of work and it is but it gets easier once you’ve got a solid toolkit of content to pull from.  People quickly see the wisdom of this approach. hipasiwannabe.com.

Free Blogging eBooks

eMarketing Strategist

Killer Flagship Content. Great for: Understanding how to write content people want and remember. Who’s tired of hearing “…and then you write great content and wait for the money to roll in”? Writing content people remember, save, share and link to is hard work most internet marketers brush over on their path to promising riches.  It’s also the KEY to getting clients online. Blog Traffic Made Easy. Great for: Getting started in blogging especially if you plan to set up a WordPress blog. link]. This is one lean, mean ebook! Excuse me, “article.” link]. link]. Read it.

Hiring Subcontractors: How to Keep Costs Low and Quality High

eMarketing Strategist

Do they need to know how to use a online content management system or do they need to have Dreamweaver? (An expensive but often necessary program for updating websites.). I was recently asked by a journalist for my advice about how to hire a virtual assistant (VA). started my business as a virtual assistant over 8 years ago and as an internet marketing consultant I’ve hired all kinds of subcontractors for a wide variety of tasks. Since I’ve been on both sides of the equation I hoped my answer makes life easier for both parties. What exactly do you need this person to do ? link]. link].

My Two Cents on Twitter

eMarketing Strategist

Most of your Tweets are back to your own content. You can also get traffic by sharing other people’s content. I can’t take it anymore. have to weigh in on Twitter. thought the “trying to figure out how to make money from it” hype was bad when blogs came along but that had nothing on Twitter. If your only goal is to “figure out how to make money from it”, please do us all a favor and cancel your Twitter account. You’re not going to make money from Twitter. I don’t care what the self styled internet marketing Gurus are telling you. And I think that’s a good thing. Really? You know.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content MarketingThere were actually 106 examples there but “99+” felt better.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book  The Content Code , which articulates this very strategy. I was incredibly disappointed my article didn’t make the cut. In any event, the cost of producing this content is going to go up, up, up. Content Shock is certainly here to stay.

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Manufacturing content marketing

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content.  Produce high-quality content, yes.  According to various statistics on the Internet, we are living in a world where every minute over 200 million items of online content is produced.  The amount of content exploding online is staggering. 

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

How to Get More Results Out of Less Content

Act-On

According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. wonder if putting so much of our resources into creating more and more content might actually be a mistake. Here’s why: We’re not making the most of the content that we’ve got. Most of us aren’t optimizing our older content by republishing it, either. Do them consistently, and you might be able to create less content and still get more results.

Stats 101

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. All that did was change the shape of the content.

The five great questions of content marketing

grow - Practical Marketing Solutions

These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise. “We can create ‘great’ content, but how do we guarantee it is seen? Seamless content creation. want to make sure we all seamlessly collaborate on content creation.”. 4. By Mark Schaefer. Competing funding levels. ” 5.

The Psychology of Colors in Content Marketing

B2B Marketing Insider

Design plays an important part in content marketing. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. The post The Psychology of Colors in Content Marketing appeared first on Marketing Insider Group. Content Marketing

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust