eMarketing Strategist

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Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Create content tailored to that community. Use that content to engage referral sources and customers in a conversation. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Create content tailored to that community. Use that content to engage referral sources and customers in a conversation. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing.

How to Kill Your Business with One Email

eMarketing Strategist

Just because stealing online content happens all the time, doesn’t make it right. Can’t you hear your mother right now? “If your friends jumped off a bridge…”) So why do people steal content? It’s because the content owners aren’t looking. If Cook’s Source were published by Condé Nast, they might be able to weather this storm (but then Condé Nast editors would know the rules about acquiring content). First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. link].

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

When I make major changes to a document such as adding sections, moving sections or deleting content, I save the file as a new document with a new version number. It happened again last week. client contacted me in a panic. She and her co-author are writing a 300+ page how-to book and realized they had multiple versions of the same book and neither knew who had the most up-to-date version of the book. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. Ewwww! You then waste several minutes trying to find it.

Tips 14

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

Learn Who’s Looking for Content. The added benefit of using this strategy  is that you know these blogs are looking for content. Once you get a sense of the content they publish, you could approach them about writing a guest post. Content makes the internet go ’round. Interviewing experts or having a guest blogger are a couple of ways to get fresh content and build new relationships. Tags: Featured Blog Talk Radio content HARO Jill Konrath PR public relations Selling to Big Companies That’s where Help a Reporter Out comes in. link].

How to Make Your Website Copy Memorable

eMarketing Strategist

Write about how you do what you do to your heart’s content. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. Who are they demographically?

How to Find Your Customers Online: A Case Study

eMarketing Strategist

The number of Friend Connect Followers and the content tells me it’s a hub site that will be another good source of information. Take an inventory of your existing content (articles, white papers, videos, etc.) Make a list of existing content you could tweak or new content you could create that would be of interest to their audience. Then, make or teak that content. know this sounds like a lot of work and it is but it gets easier once you’ve got a solid toolkit of content to pull from.  People quickly see the wisdom of this approach. hipasiwannabe.com.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Did you notice how I put quotes around my search query? I did that because it tells Google, “I am looking for these words in this order.” If I didn’t use quotes, Google would show me every web page that had the words “content” and “strategy” anywhere on the page.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. on content development initiatives. content.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Did you notice how I put quotes around my search query? I did that because it tells Google, “I am looking for these words in this order.” If I didn’t use quotes, Google would show me every web page that had the words “content” and “strategy” anywhere on the page.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Did you notice how I put quotes around my search query? I did that because it tells Google, “I am looking for these words in this order.” If I didn’t use quotes, Google would show me every web page that had the words “content” and “strategy” anywhere on the page.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

How to Make Your Website Copy Memorable

eMarketing Strategist

Write about how you do what you do to your heart’s content. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. That’s okay.

How to Make Your Website Copy Memorable

eMarketing Strategist

Write about how you do what you do to your heart’s content. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. That’s okay.

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

Content Strategy for Marketing

Content. right content in the right place at the right time. Content as an afterthought or. content is critical. Learn how developing a content strategy can help you reach. Whitepaper The Value of Content to Marketing. Content Strategy: Taking Your Content to the Next Level. Content Maturity Checklist. Content to. Your content.

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

When I make major changes to a document such as adding sections, moving sections or deleting content, I save the file as a new document with a new version number. It happened again last week. client contacted me in a panic. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. Ewwww! If you’re lucky, it turns up.

Free Blogging eBooks

eMarketing Strategist

Killer Flagship Content. Great for: Understanding how to write content people want and remember. Who’s tired of hearing “…and then you write great content and wait for the money to roll in”? Writing content people remember, save, share and link to is hard work most internet marketers brush over on their path to promising riches.  It’s also the KEY to getting clients online. Blog Traffic Made Easy. Great for: Getting started in blogging especially if you plan to set up a WordPress blog. link]. This is one lean, mean ebook! Excuse me, “article.” link]. link]. Read it.

Hiring Subcontractors: How to Keep Costs Low and Quality High

eMarketing Strategist

Do they need to know how to use a online content management system or do they need to have Dreamweaver? (An expensive but often necessary program for updating websites.). I was recently asked by a journalist for my advice about how to hire a virtual assistant (VA). started my business as a virtual assistant over 8 years ago and as an internet marketing consultant I’ve hired all kinds of subcontractors for a wide variety of tasks. Since I’ve been on both sides of the equation I hoped my answer makes life easier for both parties. What exactly do you need this person to do ? link]. link].

My Two Cents on Twitter

eMarketing Strategist

Most of your Tweets are back to your own content. You can also get traffic by sharing other people’s content. I can’t take it anymore. have to weigh in on Twitter. thought the “trying to figure out how to make money from it” hype was bad when blogs came along but that had nothing on Twitter. If your only goal is to “figure out how to make money from it”, please do us all a favor and cancel your Twitter account. You’re not going to make money from Twitter. I don’t care what the self styled internet marketing Gurus are telling you. And I think that’s a good thing. Really? You know.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

8 Genius Ways to Repurpose Content

Act-On

B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. Michael Brenner, CEO of the Marketing Insider Group , said, “Content marketing represents the gap between what brands produce and what consumers actually want.”. Everybody responds differently to content formats.

5 Powerful Techniques To Boost Your Content Marketing

Act-On

Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. Having a powerful content marketing strategy in place can mean all the difference in whether you’re seeing the full potential of your efforts through the amount of conversions you’re turning over. Writing content is easy, writing exceptional quality content is hard.

From Mealy to Meaty: How to Create Better Content

Act-On

Many of us content marketers have been operating under a faulty premise. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. But does more content result in better content? We could get more strategic about curating some content. So what to do?  .

7 Content Marketing Mistakes Costing You Time and Money

Act-On

Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. Here’s what the increase looks like year over year: That rate of content publishing – sometimes called content “velocity” – isn’t going to stop. Because it appears the more content we publish, the less engagement we get.

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Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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