eMarketing Strategist

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How to Kill Your Business with One Email

eMarketing Strategist

Just because stealing online content happens all the time, doesn’t make it right. Can’t you hear your mother right now? “If your friends jumped off a bridge…”) So why do people steal content? It’s because the content owners aren’t looking. If Cook’s Source were published by Condé Nast, they might be able to weather this storm (but then Condé Nast editors would know the rules about acquiring content). First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. link].

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Create content tailored to that community. Use that content to engage referral sources and customers in a conversation. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Create content tailored to that community. Use that content to engage referral sources and customers in a conversation. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing.

How to Kill Your Business with One Email

eMarketing Strategist

Just because stealing online content happens all the time, doesn’t make it right. Can’t you hear your mother right now? “If your friends jumped off a bridge…”) So why do people steal content? It’s because the content owners aren’t looking. Why it’s important to give credit where credit is due will quickly become obvious. The following is a story about a woman who screwed up.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Did you notice how I put quotes around my search query? I did that because it tells Google, “I am looking for these words in this order.” If I didn’t use quotes, Google would show me every web page that had the words “content” and “strategy” anywhere on the page.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Did you notice how I put quotes around my search query? I did that because it tells Google, “I am looking for these words in this order.” If I didn’t use quotes, Google would show me every web page that had the words “content” and “strategy” anywhere on the page.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

How to Make Your Website Copy Memorable

eMarketing Strategist

Write about how you do what you do to your heart’s content. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. That’s okay.

How to Make Your Website Copy Memorable

eMarketing Strategist

Write about how you do what you do to your heart’s content. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. That’s okay.

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

When I make major changes to a document such as adding sections, moving sections or deleting content, I save the file as a new document with a new version number. It happened again last week. client contacted me in a panic. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. Ewwww! If you’re lucky, it turns up.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

When I make major changes to a document such as adding sections, moving sections or deleting content, I save the file as a new document with a new version number. It happened again last week. client contacted me in a panic. She and her co-author are writing a 300+ page how-to book and realized they had multiple versions of the same book and neither knew who had the most up-to-date version of the book. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. Ewwww! You then waste several minutes trying to find it.

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

Learn Who’s Looking for Content. The added benefit of using this strategy  is that you know these blogs are looking for content. Once you get a sense of the content they publish, you could approach them about writing a guest post. Content makes the internet go ’round. Interviewing experts or having a guest blogger are a couple of ways to get fresh content and build new relationships. Tags: Featured Blog Talk Radio content HARO Jill Konrath PR public relations Selling to Big Companies That’s where Help a Reporter Out comes in. link].

How to Find Your Customers Online: A Case Study

eMarketing Strategist

The number of Friend Connect Followers and the content tells me it’s a hub site that will be another good source of information. Take an inventory of your existing content (articles, white papers, videos, etc.) Make a list of existing content you could tweak or new content you could create that would be of interest to their audience. Then, make or teak that content. know this sounds like a lot of work and it is but it gets easier once you’ve got a solid toolkit of content to pull from.  People quickly see the wisdom of this approach. hipasiwannabe.com.

Free Blogging eBooks

eMarketing Strategist

Killer Flagship Content. Great for: Understanding how to write content people want and remember. Who’s tired of hearing “…and then you write great content and wait for the money to roll in”? Writing content people remember, save, share and link to is hard work most internet marketers brush over on their path to promising riches.  It’s also the KEY to getting clients online. Blog Traffic Made Easy. Great for: Getting started in blogging especially if you plan to set up a WordPress blog. link]. This is one lean, mean ebook! Excuse me, “article.” link]. link]. Read it.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Hiring Subcontractors: How to Keep Costs Low and Quality High

eMarketing Strategist

Do they need to know how to use a online content management system or do they need to have Dreamweaver? (An expensive but often necessary program for updating websites.). I was recently asked by a journalist for my advice about how to hire a virtual assistant (VA). started my business as a virtual assistant over 8 years ago and as an internet marketing consultant I’ve hired all kinds of subcontractors for a wide variety of tasks. Since I’ve been on both sides of the equation I hoped my answer makes life easier for both parties. What exactly do you need this person to do ? link]. link].

My Two Cents on Twitter

eMarketing Strategist

Most of your Tweets are back to your own content. You can also get traffic by sharing other people’s content. I can’t take it anymore. have to weigh in on Twitter. thought the “trying to figure out how to make money from it” hype was bad when blogs came along but that had nothing on Twitter. If your only goal is to “figure out how to make money from it”, please do us all a favor and cancel your Twitter account. You’re not going to make money from Twitter. I don’t care what the self styled internet marketing Gurus are telling you. And I think that’s a good thing. Really? You know.

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. All that did was change the shape of the content.

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Visual and video content will become increasing important.” ” — Marketing Insider Group (Content). 14) Kleki.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. 1. Content Management Inefficiency Abounds.

Trends 129

Personalized content for more effective content marketing

Biznology

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Don’t call them, they’ll call you. How did they find your site?

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important. Stats About Content Marketing Use and Trends. 1.

Stats 128

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark.   According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. The Track Maven study found that content engagement decreased by 17% in the same period. 

How To Lead With Customer-Focused Content

Tony Zambito

The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago.  Content is ubiquitous in all phases of life and in business.  In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business space. by Creative Stall. New Dilemmas For Marketers.

From Mealy to Meaty: How to Create Better Content

Act-On

Many of us content marketers have been operating under a faulty premise. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. But does more content result in better content? We could get more strategic about curating some content. So what to do?  .

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What Enjoy! The Place.

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

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