| | | eMarketing Strategist | |  Content | 18 articles |
| Page 1 of 1 | Previous | Next | EMARKETING STRATEGIST NOVEMBER 8, 2010 How to Kill Your Business with One Email Just because stealing online content happens all the time, doesn’t make it right. If your friends jumped off a bridge…”) So why do people steal content? It’s because the content owners aren’t looking. If Cook’s Source were published by Condé Nast, they might be able to weather this storm (but then Condé Nast editors would know the rules about acquiring content). First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. So, let’s get started. institution. link]. | EMARKETING STRATEGIST JANUARY 7, 2011 Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? Create content tailored to that community. Use that content to engage referral sources and customers in a conversation. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. This stuff is hard work! You do! Feature | | | | | |
| EMARKETING STRATEGIST NOVEMBER 3, 2010 7 Tips to Name Computer Files so You Can Find Them Again When I make major changes to a document such as adding sections, moving sections or deleting content, I save the file as a new document with a new version number. It happened again last week. client contacted me in a panic. She and her co-author are writing a 300+ page how-to book and realized they had multiple versions of the same book and neither knew who had the most up-to-date version of the book. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. Ewwww! You then waste several minutes trying to find it. | EMARKETING STRATEGIST JANUARY 7, 2011  Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? Create content tailored to that community. Use that content to engage referral sources and customers in a conversation. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing. | EMARKETING STRATEGIST JANUARY 7, 2011  Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? Create content tailored to that community. Use that content to engage referral sources and customers in a conversation. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing. | EMARKETING STRATEGIST JULY 19, 2010 HARO Part II: 5 Not So Well Known Uses for HARO Learn Who’s Looking for Content. The added benefit of using this strategy is that you know these blogs are looking for content. Once you get a sense of the content they publish, you could approach them about writing a guest post. Content makes the internet go ’round. Interviewing experts or having a guest blogger are a couple of ways to get fresh content and build new relationships. Tags: Featured Blog Talk Radio content HARO Jill Konrath PR public relations Selling to Big Companies That’s where Help a Reporter Out comes in. link]. | | | | | | | |
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EMARKETING STRATEGIST | MONDAY, NOVEMBER 8, 2010  How to Kill Your Business with One Email
Just because stealing online content happens all the time, doesn’t make it right. If your friends jumped off a bridge…”) So why do people steal content? It’s because the content owners aren’t looking. If Cook’s Source were published by Condé Nast, they might be able to weather this storm (but then Condé Nast editors would know the rules about acquiring content). First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. So, let’s get started. institution. link]. MORE >> -
EMARKETING STRATEGIST | TUESDAY, NOVEMBER 8, 2011  What Is RSS and How Does It Get Readers to My Blog?
Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get excited. They think it’s the equivalent of standing on the roof of the tallest building and yelling through a bull horn. Your blog works the same way. Your blog works the same way. MORE >> -
EMARKETING STRATEGIST | TUESDAY, NOVEMBER 8, 2011  What Is RSS and How Does It Get Readers to My Blog?
Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get excited. They think it’s the equivalent of standing on the roof of the tallest building and yelling through a bull horn. Your blog works the same way. Your blog works the same way. MORE >> -
EMARKETING STRATEGIST | TUESDAY, AUGUST 21, 2012  How to Set Up Google Alerts and Use Them for Internet Research
In this case I have entered “ content strategy” (a topic I need to stay educated about for my business). If I didn’t use quotes, Google would show me every web page that had the words “ content” and “strategy” anywhere on the page. That’s a lot to search through when I know I mean “ content strategy.”. Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis? This could take hours! That’s where Google Alerts comes in. MORE >> -
EMARKETING STRATEGIST | THURSDAY, MARCH 21, 2013  How to Make Your Website Copy Memorable
Write about how you do what you do to your heart’s content. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition. Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. That’s okay. MORE >>
- Telling Stories on Myself: Time Management (Part I) EMARKETING STRATEGIST | MONDAY, MAY 2, 2011
- Telling Stories on Myself: Time Management (Part I) EMARKETING STRATEGIST | MONDAY, MAY 2, 2011
- 7 Tips to Name Computer Files so You Can Find Them Again EMARKETING STRATEGIST | WEDNESDAY, NOVEMBER 3, 2010
- My Two Cents on Twitter EMARKETING STRATEGIST | WEDNESDAY, APRIL 1, 2009
- Hiring Subcontractors: How to Keep Costs Low and Quality High EMARKETING STRATEGIST | MONDAY, SEPTEMBER 7, 2009
- Free Blogging eBooks EMARKETING STRATEGIST | MONDAY, JANUARY 11, 2010
- How to Find Your Customers Online: A Case Study EMARKETING STRATEGIST | SATURDAY, MARCH 20, 2010
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