eMarketing Strategist

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How to Kill Your Business with One Email

eMarketing Strategist

Just because stealing online content happens all the time, doesn’t make it right. Can’t you hear your mother right now? “If your friends jumped off a bridge…”) So why do people steal content? It’s because the content owners aren’t looking. If Cook’s Source were published by Condé Nast, they might be able to weather this storm (but then Condé Nast editors would know the rules about acquiring content). First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. link].

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Create content tailored to that community. Use that content to engage referral sources and customers in a conversation. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Create content tailored to that community. Use that content to engage referral sources and customers in a conversation. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing.

How to Kill Your Business with One Email

eMarketing Strategist

Just because stealing online content happens all the time, doesn’t make it right. Can’t you hear your mother right now? “If your friends jumped off a bridge…”) So why do people steal content? It’s because the content owners aren’t looking. Why it’s important to give credit where credit is due will quickly become obvious. The following is a story about a woman who screwed up.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Did you notice how I put quotes around my search query? I did that because it tells Google, “I am looking for these words in this order.” If I didn’t use quotes, Google would show me every web page that had the words “content” and “strategy” anywhere on the page.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Did you notice how I put quotes around my search query? I did that because it tells Google, “I am looking for these words in this order.” If I didn’t use quotes, Google would show me every web page that had the words “content” and “strategy” anywhere on the page.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Radio stations send out content via the airwaves. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

If I would just finish them, I would have a ton more content out on the web. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have 13 weeks. Yikes. Oh yeah!

How to Make Your Website Copy Memorable

eMarketing Strategist

Write about how you do what you do to your heart’s content. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. That’s okay.

How to Make Your Website Copy Memorable

eMarketing Strategist

Write about how you do what you do to your heart’s content. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. That’s okay.

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

When I make major changes to a document such as adding sections, moving sections or deleting content, I save the file as a new document with a new version number. It happened again last week. client contacted me in a panic. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. Ewwww! If you’re lucky, it turns up.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

When I make major changes to a document such as adding sections, moving sections or deleting content, I save the file as a new document with a new version number. It happened again last week. client contacted me in a panic. She and her co-author are writing a 300+ page how-to book and realized they had multiple versions of the same book and neither knew who had the most up-to-date version of the book. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. Ewwww! You then waste several minutes trying to find it.

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

Learn Who’s Looking for Content. The added benefit of using this strategy  is that you know these blogs are looking for content. Once you get a sense of the content they publish, you could approach them about writing a guest post. Content makes the internet go ’round. Interviewing experts or having a guest blogger are a couple of ways to get fresh content and build new relationships. Tags: Featured Blog Talk Radio content HARO Jill Konrath PR public relations Selling to Big Companies That’s where Help a Reporter Out comes in. link].

How to Find Your Customers Online: A Case Study

eMarketing Strategist

The number of Friend Connect Followers and the content tells me it’s a hub site that will be another good source of information. Take an inventory of your existing content (articles, white papers, videos, etc.) Make a list of existing content you could tweak or new content you could create that would be of interest to their audience. Then, make or teak that content. know this sounds like a lot of work and it is but it gets easier once you’ve got a solid toolkit of content to pull from.  People quickly see the wisdom of this approach. hipasiwannabe.com.

Free Blogging eBooks

eMarketing Strategist

Killer Flagship Content. Great for: Understanding how to write content people want and remember. Who’s tired of hearing “…and then you write great content and wait for the money to roll in”? Writing content people remember, save, share and link to is hard work most internet marketers brush over on their path to promising riches.  It’s also the KEY to getting clients online. Blog Traffic Made Easy. Great for: Getting started in blogging especially if you plan to set up a WordPress blog. link]. This is one lean, mean ebook! Excuse me, “article.” link]. link]. Read it.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Hiring Subcontractors: How to Keep Costs Low and Quality High

eMarketing Strategist

Do they need to know how to use a online content management system or do they need to have Dreamweaver? (An expensive but often necessary program for updating websites.). I was recently asked by a journalist for my advice about how to hire a virtual assistant (VA). started my business as a virtual assistant over 8 years ago and as an internet marketing consultant I’ve hired all kinds of subcontractors for a wide variety of tasks. Since I’ve been on both sides of the equation I hoped my answer makes life easier for both parties. What exactly do you need this person to do ? link]. link].

My Two Cents on Twitter

eMarketing Strategist

Most of your Tweets are back to your own content. You can also get traffic by sharing other people’s content. I can’t take it anymore. have to weigh in on Twitter. thought the “trying to figure out how to make money from it” hype was bad when blogs came along but that had nothing on Twitter. If your only goal is to “figure out how to make money from it”, please do us all a favor and cancel your Twitter account. You’re not going to make money from Twitter. I don’t care what the self styled internet marketing Gurus are telling you. And I think that’s a good thing. Really? You know.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book  The Content Code , which articulates this very strategy. I was incredibly disappointed my article didn’t make the cut. In any event, the cost of producing this content is going to go up, up, up. Content Shock is certainly here to stay.

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content MarketingThere were actually 106 examples there but “99+” felt better.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Shift in Customer Behavior in Content Marketing. How a technology company used its employees to generate quality content.

Video 124

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. All that did was change the shape of the content.

Cognitive content strategy

Biznology

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. Cognitive content markup.

The five great questions of content marketing

grow - Practical Marketing Solutions

These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise. “We can create ‘great’ content, but how do we guarantee it is seen? Seamless content creation. want to make sure we all seamlessly collaborate on content creation.”. 4. By Mark Schaefer. Competing funding levels. ” 5.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Personalized content for more effective content marketing

Biznology

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Don’t call them, they’ll call you. How did they find your site?

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Visual and video content will become increasing important.” ” — Marketing Insider Group (Content). 14) Kleki.

Tools 91

The strategy behind the content

grow - Practical Marketing Solutions

At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. thought I would share for you my strategic view of the strategy behind the content streams going into 2016. Content has no value unless it is seen and shared.