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| Page 1 of 1 | Previous | Next | DIGITAL VOICES JULY 6, 2012 Search Engine Optimization for Video Content More and more marketers are realizing the importance of including video content on their websites. If done right, the positive impacts of video content on websites can include more active user engagement and better positioning in search results among many others. But how does video fit in as a content marketing strategy? While certainly the content of your video should appeal to prospects at the top of your funnel, what can you do to give your video the best chance of being found by people who will be using search engines to research your product or service? | DIGITAL VOICES AUGUST 21, 2012 Branded Content Curation Strategy for B2B marketers using Scoop.It In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Today, I’d like to talk a bit about content creation’s cousin, curation. Are you using content curation in your marketing efforts? Scoop.it | DIGITAL VOICES AUGUST 21, 2012 Branded Content Curation for B2B marketers using Scoop.It In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Today, I’d like to talk a bit about content creation’s cousin, curation. Are you using content curation in your marketing efforts? Scoop.it | DIGITAL VOICES SEPTEMBER 11, 2010 Enterprise Content Management Vendor Predictions The Enterprise Content Management (ECM) space is really starting to consolidate. Here are four forward-looking ECM vendor predictions for the next 12-18 months: Autonomy (LON: AU) is going to get it right: Over the last few years, Autonomy has slowly and steadily built (or acquired) a wide spectrum of offerings that meet the content collection, storage, and retrieval needs of the enterprise. Unfortunately, as ubiquotous as PDF has been as a downloadable format, it has not always been the best format for collecting and publishing enterprise content (e.g. Form content). | | | | | | | | | -
DIGITAL VOICES | MONDAY, AUGUST 8, 2011 Identifying & Selecting the right Content Management System for your website (part 1 of 2) A critical element of many web development engagements is the selection of a Web Content Management System (CMS). For example, Gartner’s Magic Quadrant for Web Content Management is published annually and provides an assessment of CMS products, as well as useful background about changes in the market including acquisitions, new players and insight into publishers strategy and vision. Content Management Web SolutionsPart 2, which will address the evaluation process, will be posted next week. Hurry up. MORE >> -
DIGITAL VOICES | TUESDAY, AUGUST 28, 2012 How to decide between Mobile App and Mobile Site Development [Video] Content Management enterprise mobile Mobile mobile mobile app mobile business mobile development mobile strategyDeveloping a mobile strategy for your business or enterprise is no longer a nice-to have or luxury item. If you’re serious about staying competitive, having a significant presence in the mobile space is mandatory. According to the etailing group, 85 percent of merchants say mobile commerce is a focus in 2012 [1] , and other studies show that brands that have a mobile app are more favorably viewed by customers than those that do not [2]. 2] Source: Luxury Institute, 2012. MORE >> -
DIGITAL VOICES | WEDNESDAY, MAY 16, 2012 5 Ways to Use Social Media to Redefine Customer Value Proposition Content + Answering Customer Questions = Formula for Success. Content that speaks about the Industry (not yourself) and answering customers’ questions can truly bolster your social media CVP. Data shows that websites with frequently updated blogs with relevant content can, on average, draw 55% more traffic than websites that don’t offer blogs. The past decade has brought about amazing changes in the way customers communicate, how they send and receive information, how they search, and how they purchase goods and services. Social Media can Feed Sales Channels. MORE >> -
DIGITAL VOICES | FRIDAY, JUNE 22, 2012 After You Invest In Mobile Offerings, Invest In Your Mobile Marketing Many businesses are rushing to do the "right" thing by investing in mobile, but they may not be properly identifying what kind of content their audience is looking for, they could be rushing off half-cocked and offering a questionable user experience, and they may not be marketing the right elements of what they have to offer, if indeed they are marketing it at all. 14% mobile storefronts and content delivery services. Surely you can't just build something and expect a windfall of users to fall into your lap and great success to spring forth from thin air. and U.K )? MORE >> -
DIGITAL VOICES | WEDNESDAY, AUGUST 22, 2012 Best Practices for Implementing Site Search on your Web or Mobile Site. On a content rich site, the search box is the most frequently used item so we need to treat it accordingly. A few months back I heard a woman say something that was surprising and commonsense. She said, “The Internet is really incredible, you know, you have all that information right there.” ” Her statement made me think. Since colonial times, public libraries have given regular citizens access to free information. Organizing that information has become a science in itself. Why then do I have a hard time finding a particular back issue of Rolling Stone Magazine? MORE >>
- Relevance Never Goes Out Of Style: The Importance Of Email Segmentation DIGITAL VOICES | TUESDAY, APRIL 19, 2011
- White Elephants on the Web DIGITAL VOICES | THURSDAY, MAY 10, 2012
- 8-track tapes, Hula Hoops and QR codes in Mobile Marketing DIGITAL VOICES | MONDAY, DECEMBER 3, 2012
- Responsive Design and Why it's Important for Business DIGITAL VOICES | TUESDAY, JULY 24, 2012
- The Holidays, Gingerbread Houses and Breadcrumbs in Website Navigation DIGITAL VOICES | MONDAY, DECEMBER 10, 2012
- Reciprocal Link Building to Improve your Websites Search Ranking (SEO) DIGITAL VOICES | FRIDAY, NOVEMBER 18, 2011
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- Best Practices for Web Design in a Multi-browser Multi-platform Digital Universe. DIGITAL VOICES | THURSDAY, JUNE 7, 2012
- Marketing Metrics: The key to marketing ROI DIGITAL VOICES | WEDNESDAY, JULY 13, 2011
- 13 ways to make an iPad your sales force’s WM(b)D DIGITAL VOICES | MONDAY, SEPTEMBER 17, 2012
- Top 10 considerations for an Intranet redesign DIGITAL VOICES | FRIDAY, JULY 9, 2010
- Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing DIGITAL VOICES | MONDAY, APRIL 30, 2012
- Keeping Design in Mind: Creating a Curiosity Cascade DIGITAL VOICES | THURSDAY, MARCH 31, 2011
- HTML5 – an Awesome Option for Cross-Platform App Development DIGITAL VOICES | FRIDAY, DECEMBER 14, 2012
- Social Media Buttons For Facebook - Driving Social Engagement Series DIGITAL VOICES | MONDAY, APRIL 30, 2012
- Driving Social Engagement (Part 3) - How Google+ can be used in your social media marketing DIGITAL VOICES | WEDNESDAY, MAY 16, 2012
- How Social Media Marketing is Driving Big Businesses DIGITAL VOICES | WEDNESDAY, FEBRUARY 13, 2013
- Maximizing the effectiveness of your social marketing activities DIGITAL VOICES | FRIDAY, JULY 16, 2010
- Email Deliverability: Making it into the inbox. DIGITAL VOICES | MONDAY, MARCH 21, 2011
- The Holy Grail of Online Marketing: The Email List. DIGITAL VOICES | TUESDAY, MARCH 15, 2011
- Beyond minimalism in the on-the-go music information experience DIGITAL VOICES | SUNDAY, NOVEMBER 14, 2010
- Harnessing the actionable web chatter DIGITAL VOICES | SUNDAY, APRIL 24, 2011
- Improve User Experience with Breadcrumbs in Website Navigation DIGITAL VOICES | MONDAY, DECEMBER 10, 2012
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
- Best Practices for Creating and Promoting your Company Blog DIGITAL VOICES | THURSDAY, NOVEMBER 10, 2011
- Reciprocal Link Building to Improve your Websites Search Ranking (SEO) DIGITAL VOICES | FRIDAY, NOVEMBER 18, 2011
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
- Best Practices for Creating and Promoting your Company Blog DIGITAL VOICES | THURSDAY, NOVEMBER 10, 2011
- Reciprocal Link Building to Improve your Websites Search Ranking (SEO) DIGITAL VOICES | FRIDAY, NOVEMBER 18, 2011
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- Identifying & Selecting the right Content Management System for your website (part 1 of 2) DIGITAL VOICES | MONDAY, AUGUST 8, 2011
- Identifying & Selecting the right Content Management System for your Website (part 2 of 2) DIGITAL VOICES | SUNDAY, AUGUST 28, 2011
- Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
- Best Practices for Creating and Promoting your Company Blog DIGITAL VOICES | THURSDAY, NOVEMBER 10, 2011
- Creating a positive first impression for the general public DIGITAL VOICES | TUESDAY, JULY 20, 2010
- The online identity crisis DIGITAL VOICES | FRIDAY, SEPTEMBER 12, 2008
- Mojo-The Circuit DIGITAL VOICES | MONDAY, MAY 5, 2008
- The 11 commandments of football - for Managers DIGITAL VOICES | WEDNESDAY, APRIL 30, 2008
- Top 10 considerations for an Intranet redesign DIGITAL VOICES | FRIDAY, JULY 9, 2010
- Maximizing the effectiveness of your social marketing activities DIGITAL VOICES | FRIDAY, JULY 16, 2010
- Enterprise Content Management Vendor Predictions DIGITAL VOICES | SATURDAY, SEPTEMBER 11, 2010
- Email marketing: Strategy and best practices for communicating with customers. DIGITAL VOICES | THURSDAY, MARCH 3, 2011
- Email marketing: Strategy and best practices for communicating with customers. DIGITAL VOICES | THURSDAY, MARCH 3, 2011
- The Holy Grail of Online Marketing: The Email List. DIGITAL VOICES | TUESDAY, MARCH 15, 2011
- Email Deliverability: Making it into the inbox. DIGITAL VOICES | MONDAY, MARCH 21, 2011
- Keeping Design in Mind: Creating a Curiosity Cascade DIGITAL VOICES | THURSDAY, MARCH 31, 2011
- Relevance Never Goes Out Of Style: The Importance Of Email Segmentation DIGITAL VOICES | TUESDAY, APRIL 19, 2011
- Best Practices for Designing Effective Landing Pages DIGITAL VOICES | TUESDAY, MAY 10, 2011
- Identifying & Selecting the right Content Management System for your Website (part 2 of 2) DIGITAL VOICES | SUNDAY, AUGUST 28, 2011
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Keep Your Content Rich, Engaging, and Fresh to Help SEO and Ensure Repeat Visits. DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
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