| | | Digital Body Language | |  Content | 91 articles |
| Page 1 of 1 | Previous | Next | DIGITAL BODY LANGUAGE NOVEMBER 24, 2009  Marketing Automation and B2B Marketing Predictions for 2010 This means an investment not just in the rich educational content, but also in systems to automatically understand buyer interest and deliver (or have discovered) educational content appropriate to the buyer’s next step. It’s coming around to that time of year again when we all offer up predictions for what the coming year will offer. 3) A Degree in Marketing Engineering?: Sort of. | DIGITAL BODY LANGUAGE FEBRUARY 4, 2010  Deep Searches and Content Proliferation As the effect of social influence on search results increases, this trend will only increase as deep content, of a quality determined by the social influence of specific experts in that topic area, can be even more easily discovered. Tags: Social media Discovery search Content Take, for example, search. | | | | | |
| DIGITAL BODY LANGUAGE JUNE 1, 2010  Content as Advertisement Content has long been a key driver of success for great B2B marketers in today's world. That's nothing new, and we've talked about related topics such as the content gap and the need to get more subject matter experts involved. However, one challenge that remains is how to draw attention to your content. Have you tried using content as an advertisement in this way? | DIGITAL BODY LANGUAGE JUNE 1, 2009 Lead Scoring: Eight Critical Questions to Consider For example, if you are looking at the title to find an executive responsible for content strategy, you may give 10 points for "VP", "Content", "Digital", "Media" or "Production". However, would you want to give 50 points for a "VP of Digital Content and Media Production". Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. What whitepaper, excerpt, or download they last looked at, and what this means in terms of their propensity to purchase. who to nurture further? | DIGITAL BODY LANGUAGE JULY 30, 2010  The Results: Is B2B Content "Likeable" A few months back, with Facebook’s announcement of a “Like” button for the web, I decided to run a quick, highly unscientific experiment to see if B2B content was “likeable”. Put more simply, is B2B content as likely to be shared in the social atmosphere of Facebook as it is to be shared in the more hybrid social/business atmosphere of Twitter. | DIGITAL BODY LANGUAGE MAY 7, 2009 Detecting Buyer Roles in B2B Marketing Influencer/Coach: As a participant who is somwhat involved in the buying process, and/or highly supportive of your efforts, look for activities that suggest internal promotion of your ideas, such as frequent forwarding of content internally, referring of key internal stakeholders to your material, and searching for material that would bolster internal support for your offering. Understanding what role a buyer plays in the buying group is critical in effective B2B marketing. The specifics of this will of course depend on your buyers and what you have available on your web properties. | | | | | | | |
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DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 13, 2010  Four Interesting Trends from Dreamforce
marketing analysis CRM Integration data management ContentLast week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. As the SaaS conference of the year, it’s a great time to get a pulse on how everyone is thinking about the next few years. This year, I spent a lot of time talking with the exhibiting ISVs, both large and small, and as I did so, I found a few key themes that resonated. By leveraging attendance data as a key part of a buyer’s digital body language, marketers and sales people are much better armed. MORE >> -
DIGITAL BODY LANGUAGE | TUESDAY, MARCH 9, 2010  Message Delivery vs. Message Discovery
Successful marketers are able to ensure that their content is present at the top of the search results , either through an effective search engine optimization strategy, or through good search engine marketing and a healthy search marketing budget. In the various social media channels, however, information is not pushed out directly, but rather it is published, and then discovered by an audience based on recommendations from their peers, content syndication, and chance. Tags: Social media Discovery Buying Process Content MORE >> -
DIGITAL BODY LANGUAGE | FRIDAY, NOVEMBER 19, 2010  Cartoon: Who is creating content for your company?
First posted this morning on It's All About Revenue : Tags: Social media Content Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! MORE >> -
DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 10, 2010  5 Things You Shouldn’t Expect from Marketing Automation
Create interesting and relevant content. Many marketers fail to consider the amount of educational content necessary to address their buyers’ concerns. While a marketing automation system will deliver the content, you’ll still need to develop a content strategy and create engaging communications. The software follows the footprints buyers leave on your website and shows you what content they have accessed. Here are five things you shouldn’t expect marketing automation software to do: Model how your buyers buy. Define buyer personas. MORE >> -
DIGITAL BODY LANGUAGE | THURSDAY, MARCH 25, 2010  Is Foursquare Relevant for B2B Marketers?
Whereas I’m far from a power user, I have unlocked a few badges (sadly, one of my first was the “Jetsetter” badge that is given for checking in at 5 airports), and I’m in strong contention for the Mayorship of Eloqua. Recently, I’ve been playing around with foursquare to get a better understanding of it, and think about how it might have a significant impact on B2B marketers. With South by Southwest happening recently, the number of foursquare announcements on Twitter, of people “checking in” made #SXSW a top Trending Topic. The motivation to do this is startlingly small. MORE >>
- Evaluating Marketing Automation - 10 Questions To Ask DIGITAL BODY LANGUAGE | TUESDAY, JULY 20, 2010
- Marketing Dashboard: Passive Discovery DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 5, 2010
- Social Media Buzz at a Live Event DIGITAL BODY LANGUAGE | FRIDAY, NOVEMBER 6, 2009
- Marketing Dashboard: Active Discovery DIGITAL BODY LANGUAGE | TUESDAY, JULY 27, 2010
- Unsubscribes and Content Relevance in B2B Marketing DIGITAL BODY LANGUAGE | THURSDAY, MAY 21, 2009
- 5 things to do to get ready for coming communication shift DIGITAL BODY LANGUAGE | TUESDAY, SEPTEMBER 7, 2010
- The Buying Process; Auditing your Content Assets DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 4, 2009
- Is B2B Content "Likeable"? DIGITAL BODY LANGUAGE | TUESDAY, MAY 4, 2010
- Re# (ReHash) - Rehashing old great posts on Twitter DIGITAL BODY LANGUAGE | MONDAY, JANUARY 18, 2010
- Marketing Dashboards DIGITAL BODY LANGUAGE | WEDNESDAY, SEPTEMBER 2, 2009
- Email as a Discoverable Medium DIGITAL BODY LANGUAGE | THURSDAY, MARCH 11, 2010
- Buyer Roles, Buying Stages, and Perception Challenges DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 3, 2010
- Measuring the Unmeasurable: Influencers DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 31, 2010
- The Sales Team as a Content Testing Crucible DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 10, 2010
- Personalization and the bottom end of the scale DIGITAL BODY LANGUAGE | TUESDAY, JUNE 8, 2010
- Discoverable Messages and Direct Marketing DIGITAL BODY LANGUAGE | THURSDAY, MAY 6, 2010
- TV is Dead. Long Live TV. DIGITAL BODY LANGUAGE | THURSDAY, MARCH 4, 2010
- 4 Quick Steps to Understand Search Discoverability DIGITAL BODY LANGUAGE | TUESDAY, JULY 6, 2010
- 6 Ways For Marketing to Help with Social Media DIGITAL BODY LANGUAGE | TUESDAY, JUNE 22, 2010
- Who and What Do We Trust? DIGITAL BODY LANGUAGE | TUESDAY, SEPTEMBER 14, 2010
- Marketing Automation Weekly Wrap-up - 2009/08/07 DIGITAL BODY LANGUAGE | FRIDAY, AUGUST 7, 2009
- Marketing Automation Weekly Wrap-up - 2009/10/2 DIGITAL BODY LANGUAGE | FRIDAY, OCTOBER 2, 2009
- We ALL Use Twitter - Short Term Memory, Long Term Memory, and the Consciousness of the Internet DIGITAL BODY LANGUAGE | TUESDAY, FEBRUARY 24, 2009
- Text “WhoCares?” to 66863 DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 17, 2010
- What is B2B Marketing? DIGITAL BODY LANGUAGE | THURSDAY, AUGUST 13, 2009
- Twitter, Chris Brogan, and Black Swans DIGITAL BODY LANGUAGE | SUNDAY, JANUARY 25, 2009
- Marketing Automation - What does it mean? DIGITAL BODY LANGUAGE | TUESDAY, JULY 28, 2009
- Lead Scoring - Thinking of Outputs First DIGITAL BODY LANGUAGE | WEDNESDAY, MARCH 25, 2009
- The Medium is the Message: B2B Marketing, Social Media, and Conversation Context DIGITAL BODY LANGUAGE | THURSDAY, MAY 14, 2009
- Assessing the Buyer's Toolkit - 10 examples DIGITAL BODY LANGUAGE | FRIDAY, MARCH 6, 2009
- Four Practices to Increase Webinar Effectiveness DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 4, 2009
- LinkedIn as Facebook for the Business World DIGITAL BODY LANGUAGE | TUESDAY, JUNE 15, 2010
- National Instruments: Multiple Activities Leading to Multiple Responses DIGITAL BODY LANGUAGE | TUESDAY, APRIL 21, 2009
- Mapping the Buying Process - A Framework DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 12, 2010
- Employees, Social Media, and Superstar Economics DIGITAL BODY LANGUAGE | WEDNESDAY, MARCH 11, 2009
- Sales Enablement: A Key Goal of B2B Marketers DIGITAL BODY LANGUAGE | WEDNESDAY, AUGUST 26, 2009
- Flyers: Renewal Marketing Leads to Deeper Interest Profiling DIGITAL BODY LANGUAGE | TUESDAY, APRIL 28, 2009
- Synopsys: Centralized Marketing Communications DIGITAL BODY LANGUAGE | MONDAY, APRIL 13, 2009
- The Map is not the Terrain: Marketing Analysis and the Non-Linear Funnel DIGITAL BODY LANGUAGE | MONDAY, AUGUST 10, 2009
- Four Reasons for an Information Concierge DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 27, 2010
- You can't build your own television network DIGITAL BODY LANGUAGE | THURSDAY, JANUARY 22, 2009
- 6 things the iPad means for B2B Marketers DIGITAL BODY LANGUAGE | THURSDAY, JANUARY 28, 2010
- Event Marketing and the Information Concierge Concept DIGITAL BODY LANGUAGE | WEDNESDAY, APRIL 21, 2010
- Emotional Unsubscribes DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 9, 2008
- Calculating the True Cost of an Email Campaign DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 8, 2010
- The Goals of Lead Nurturing DIGITAL BODY LANGUAGE | TUESDAY, JUNE 23, 2009
- Exeros: A Viral Contest Leads to the Creation of a University DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 29, 2008
- The Flywheel and the Lightning Strike DIGITAL BODY LANGUAGE | WEDNESDAY, APRIL 28, 2010
- The Next Transition in Communication DIGITAL BODY LANGUAGE | THURSDAY, APRIL 1, 2010
- Information Will Find Me DIGITAL BODY LANGUAGE | TUESDAY, MARCH 23, 2010
- The Buzz about Google Buzz – 6 things relevant to B2B? DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 10, 2010
- Dynamics of Influencers DIGITAL BODY LANGUAGE | MONDAY, JANUARY 25, 2010
- Interview with David Meerman Scott DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 6, 2010
- Influencers, Advocates, and the Mainstream DIGITAL BODY LANGUAGE | MONDAY, JANUARY 4, 2010
- No such thing as a Neutral Outcome DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 15, 2009
- The Content Gap - Lead Nurturing and Content Creation DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 10, 2009
- Publishing vs Social Media; a Difference of Filters DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 8, 2009
- The Evolution of Social Influence DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 1, 2009
- The Longevity of Fun in B2B Social Media DIGITAL BODY LANGUAGE | THURSDAY, NOVEMBER 26, 2009
- Marketing Automation Weekly Wrap-up - 2009/10/23 DIGITAL BODY LANGUAGE | FRIDAY, OCTOBER 23, 2009
- Marketing Automation in Europe and Asia - for North American Marketers DIGITAL BODY LANGUAGE | THURSDAY, OCTOBER 8, 2009
- Influencing Sales Behaviour - Tips for Marketers DIGITAL BODY LANGUAGE | MONDAY, SEPTEMBER 21, 2009
- Marketing Automation Weekly Wrap-up - 2009/09/11 DIGITAL BODY LANGUAGE | FRIDAY, SEPTEMBER 11, 2009
- Nurture Marketing vs Pachinko DIGITAL BODY LANGUAGE | FRIDAY, DECEMBER 5, 2008
- Holiday Time: Top 10 Wish List for Sales DIGITAL BODY LANGUAGE | WEDNESDAY, DECEMBER 10, 2008
- 6 Really Simple Marketing Metrics for your Execs DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 11, 2008
- Decorative Cakes and Social Media Policy DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 15, 2008
- What I Learned in Kindergarten about B2B Marketing DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 18, 2008
- Interesting Times in The Demand Generation Space DIGITAL BODY LANGUAGE | SUNDAY, DECEMBER 21, 2008
- Enabling Sales to Thrive - 6 Things B2B Marketers Can Do DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 6, 2009
- Driving Value for Sales: The Art in the Science DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 20, 2009
- The Four Dimensions of Personalization DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 28, 2009
- 76ers: Multi-Channel Campaign To Win Back Season Ticket Holders DIGITAL BODY LANGUAGE | MONDAY, MARCH 23, 2009
- Upcoming Challenges in Campaign Analysis DIGITAL BODY LANGUAGE | FRIDAY, MARCH 27, 2009
- VFA: Nurturing to Re-Engage Dead Leads DIGITAL BODY LANGUAGE | MONDAY, APRIL 6, 2009
- Data Quality: Balancing the Customer Experience DIGITAL BODY LANGUAGE | TUESDAY, JUNE 9, 2009
- Sybase: Buyer Profiling for Micro Segment DIGITAL BODY LANGUAGE | TUESDAY, JUNE 16, 2009
- Is Time-of-Day Sending Overhyped? DIGITAL BODY LANGUAGE | THURSDAY, JUNE 25, 2009
- A/B Testing; What Result are you Testing Against? DIGITAL BODY LANGUAGE | THURSDAY, JULY 23, 2009
- Best Practices for Webinars and Online Events DIGITAL BODY LANGUAGE | FRIDAY, SEPTEMBER 4, 2009
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