Digital B2B Marketing

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Old Content is the King of Content Marketing

Digital B2B Marketing

You don’t need more content. You need old content. Old content is the real king of content marketing. Better content isn’t enough when your competitors have good old content. Better content isn’t enough when your competitors have good old content. Increased Site Traffic.

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Understanding Intent Behind Content Consumption

Digital B2B Marketing

You know millions of people saw your content. A content promotion program didn’t make it suddenly appealing. These are ways people find your content, and without them your content marketing would fail. But these are not the reasons someone chose to spend their time with your content.

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Recommending Content and Automated Sharing of Content

Digital B2B Marketing

Automation has made your algorithm, primarily your selection of sources , more important than the content itself. I follow people that, with the addition of automation tools, now share more content than I have time to read, even if they were my only content source. It has disconnected you from your best content sources.

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Do You Trust Your Content?

Digital B2B Marketing

” You do not trust your content to tell your story, grow your audience or sell your solutions. Don’t trumpet your content as your communication king, as the key way you connect with your audience, if the real way you connect with your audience comes after they fill out a registration form. Potential Goals for Your Content.

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Why Your Content Sucks!

Digital B2B Marketing

” We are flooded with content. Blog posts and other content are clamoring for attention with louder promotions and catchier headlines in an attempt to cut through the content clutter. Yes, headlines like Why Your Content Sucks. Your audience doesn’t want good content. The goal is not content.

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Why Good Content Delivers Bad Leads

Digital B2B Marketing

Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. Your content doesn’t tell people how to buy from you or why they should buy from you. It educates and informs.

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4 Characteristics of Great Marketing Content

Digital B2B Marketing

Content quality is in the eye of the beholder. ” If someone answers no, your content wasn’t good enough for them. Great Marketing Content. I’m sure you have experienced bad content. I’m sure you have experienced bad content. You have experienced great content as well. Empowering.

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