Digital B2B Marketing

Trending Sources

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. B2B Content Marketing Will Flood LinkedIn. So what will B2B content marketers do once they have the opportunity to publish on LinkedIn? Hundreds of executives will begin publishing on LinkedIn as part of their company’s content marketing effort. LinkedIn Will Favor On-Site Content. Yikes!

Old Content is the King of Content Marketing

Digital B2B Marketing

You don’t need more content. You need old content. Old content is the real king of content marketing. Better content isn’t enough when your competitors have good old content. Old content is the reason content marketing takes so much time, in months or years of calendar time, not in hours of effort, to reach its potential.

5 2015 Predictions Only a B2B Marketer Would Care About

Digital B2B Marketing

Content has lost its crown, it is no longer the great difference maker. It is that time of year again. The time when predictions of the obvious abound and resolutions are quickly broken. I’ll spare you my New Year’s resolutions (well, most of them at least, read on). Instead, here are my five B2B marketing predictions for 2015. 1. Predictive Marketing Goes Mainstream.

Understanding Intent Behind Content Consumption

Digital B2B Marketing

You know millions of people saw your content. content promotion program didn’t make it suddenly appealing. These are ways people find your content, and without them your content marketing would fail. But these are not the reasons someone chose to spend their time with your content. B2B Content Marketing and Understanding Visitor Intent. In Practice.

Intent 107

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Why Good Content Delivers Bad Leads

Digital B2B Marketing

Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content. Education Is About Aspiration.

Why Your Content Sucks!

Digital B2B Marketing

” We are flooded with content. Blog posts and other content are clamoring for attention with louder promotions and catchier headlines in an attempt to cut through the content clutter. Yes, headlines like Why Your Content Sucks. But shouting catchier headlines louder and louder, when everyone else is doing the same thing, will not fix your content.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options.

Too Much Crappy Social Media Content!

Digital B2B Marketing

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. The Oversharing Trap Oversharing generally starts with a reasonable purpose: share valuable content in order to serve and grow an audience. Set a very high bar for the content you will share.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

7 Step Guide To Creating Perfect Content

Digital B2B Marketing

Those writers have discovered the foolproof formula for creating killer content with minimal effort or original thought. Content that consistently delivers results (shares and visits, not people that actually care, that’s not worth the trouble to measure anyways) for your efforts. The Perfect Content Marketing Formula. Content Rants know I have. Nail the Subheads.

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

LinkedIn Sponsored Updates change that, giving marketers the ability to promote updates in the LinkedIn content stream beyond their own followers or connections. Supports Content Marketing Programs. You don’t have to look far to see the importance of content marketing in B2B. Have you felt like social advertising just wasn’t right for your B2B marketing? Your Turn.

Why Content Curation Is Not The Answer

Digital B2B Marketing

The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Content creation may build on content from others or be completely new.

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

Inbound or Content Marketing. When used with content promotions, email continues to be a cost effective channel for marketers that need more granular targeting. 5. Strategy Uncategorized banners content marketing demand generation direct mail Email event marketing inbound marketing lead generation search social media You need to generate leads, right? Search marketing. Email.

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

Three Reasons Content Curation is Overrated

Digital B2B Marketing

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders. Your Turn What are the other downsides of content curation?

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

Now LinkedIn Is In The Content Business With 150 recognized and respected contributors, LinkedIn just launched their publishing business with an all-star cast. Historically LinkedIn could be used to share content, but outside of the business networking, or “social”, features, there wasn’t a reason to visit regularly. Content worth sharing. Nowhere.

Change Is Overdue

Digital B2B Marketing

I’ve had it! I’m sick of crappy content, fluffy sales claims and advice that ignores the real issue. And I hope you will help (more on that in a minute). I’m tired of issues without examples, of the content marketers that are afraid of naming names and creating conflict. Many, like the media companies of old, are using content to earn that attention.

Outbound Marketing for Modern B2B Marketers

Digital B2B Marketing

Outbound Marketing Seeds Content. Outbound marketing gets your content into more hands, immediately increasing content consumption and increasing potential social sharing. Channels that drive organic sharing of content are a particularly good way to kickstart your inbound marketing program. Your content was designed to do this. Tactics: email, retargeting. 4.

Banner 125

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

5 Metrics Every B2B Marketer Should Track

Digital B2B Marketing

You also provided content that supports the sale and likely established the initial overall perception of your company and product with the audience. You have a lead generation program. An influencer program. An advertising program. marketing automation program. You measure every detail about every program. And your programs are doing great. Here are the five metrics you should be tracking.

Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. These aren’t just small test budgets, content represents a big portion of overall marketing budgets as well. Your Content Sucks. You Quit.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. You will get a report of visits from each t.co-shortened

Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

Just Desperate for Content Coming up with ideas for content is a challenge, but that is no excuse for actually moving ahead with a content idea that simply adds to the content clutter we are all already facing. It seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential. Source: [link] 2.

Media 142

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

4 Metrics You Need To Track In B2B Lead Generation Programs

Digital B2B Marketing

Track the response rate (click rate or content view rate) of contacts from each source. Enterprise B2B marketers face a conundrum. Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. However, sales cycles are long. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue.

7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Now, you are ready to use content marketing to raise the profile of your company overall. Where do the line up exactly?

Spot 112

Stop Being a Transactional Content Marketer

Digital B2B Marketing

The fine print: we will send you weekly emails with more content you didn’t ask for. In B2B marketing and many high-ticket B2C categories, this is the way content marketing often works today. Transactional Content Marketing. The result isn’t the content marketing you hear preached from the content marketing pulpits. Content Free white paper!

5 Lies About Easy Ways To Create Content

Digital B2B Marketing

There are easy ways to create good content, right? Creating good content is hard. If you take the content shortcuts that are recommended by so many self-labeled content marketing experts, you will be sorely disappointed in the long run. Easy Content Myth 1: Just Post Your Slides On SlideShare! Easy Content Myth 2: Just Record It. Sorry. Not so fast.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Beyond infographics, are you seeing B2B marketers create content that is worth pinning?

4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

Content Social Media zombieWhat, it’s changing? Quick, call it dead! Write an article about how social media is killing advertising! Advertising is Dead. SEO is Dead. Television is Dead. Magazines are Dead. Newspapers are Dead. Websites are Dead. Agencies are Dead. Media companies are Dead. Did TV kill radio? After more than 50 years, radio is still here. See the pattern here?

Media 127

Two Killer Google+ Mistakes

Digital B2B Marketing

Since I’m often logged in to other Google accounts, I cannot use +1 buttons to share content on Google+. Although I’m interested in your B2B marketing content, circles didn’t actually help me filter it at all. Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. ” However, despite reaching 105.1

Google 128

29 Signs You Need a Break From Marketing

Digital B2B Marketing

You see a content opportunity in everything. You believe content is something marketers create. Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn’t make sense to anyone around you. Just maybe, that means it is time to take a break. Yes, that’s twice.

Banner 117

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

To see SEO benefits from Google+, your site, pages and content need to become part of “Your Audience’s World” on Google+. Your Brand Shares Content With Its Audience When your brand shares content, your brands followers will be more likely to see that content in Google search results along with your logo. Create content that is worth sharing.

SEO 144