Sure, your content is excellent. Marketers get caught in the same trap with their content. From your perspective, your content may be unique and valuable, but that isn’t the perspective that matters. The question is, how does your audience see your content? If you can’t see it from your audience’s perspective, get someone independent to assess your content. Since perspective can be difficult to judge, here are three indicators you should get independent help: You don’t know what your weakest content is. know I have been. MORE >>

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. The Oversharing Trap Oversharing generally starts with a reasonable purpose: share valuable content in order to serve and grow an audience. However, it can quickly spiral out of control for two reasons: You begin serving other content providers instead of your audience. You may justify this because they are sharing your content and helping to grow your audience. Get out of your rut. MORE >>

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership. Content Demand Generation Brand Content Curation emarketer lead generation Thought Leadership MORE >>

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content. Providing access to a range of content that allows potential buyers to continue their research is critical. MORE >>

It is an example of content marketing that many B2B marketers can learn from. Everyone of of them can apply in B2B content marketing as well. It Grabs You The video immediately jumps to the content. The B2B Marketing Lesson B2B marketing content can captivate your audience and transcend your solution offering as well. As garnering attention for your content becomes increasingly competitive, differentiating your content will become more difficult and more important. Your B2B content can too. A documentary-style video featuring Oliver North? MORE >>