Future of Marketing Content: Reflections on the Content2Conversion Conference
Customer Experience Matrix
FEBRUARY 18, 2016
The first strand was the number of systems that offer detailed information about content consumption. Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page.
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