Crimson Marketing

article thumbnail

Creating the “Right Content”

Crimson Marketing

Take a step back to see what your audience is talking about is the first step in creating great content. When you fully understand your audience, you are able to tailor your content to resonate with them. While you are out there creating new provoking content, it is important to keep in mind the main goals of your content strategy.

Content 100
article thumbnail

Is Content Marketing Still Worth It?

Crimson Marketing

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology. Content marketing is getting harder.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Content Marketing? 11 Definitions

Crimson Marketing

As many of us already know, content marketing is what’s hot right now. I recently came across an article with several definitions of content marketing. A few of my favorites are: 1) “ Basically , content marketing is the art of communicating with your customers and prospects without selling. Content Marketing Institute.

article thumbnail

20 Devastating Content Marketing Mistakes [COMICS]

Crimson Marketing

Content marketing has turned into a booming industry, a $43.9 Content marketing is something we can all do, but nothing something we all understand how to do properly. I recently came across some hilarious information on common content marketing mistakes (as told through comic strips!). billion industry to be exact.

article thumbnail

The Four Pillars of Content Strategy

Crimson Marketing

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? The first pillar of content strategy is “Space.”

article thumbnail

Marketing Automation: How It Improves Content and Native Advertising

Crimson Marketing

Content marketing and native advertising growth it set to outpace other marketing tactics over the next two years. Distributing content at scale and creating quality content more quickly were also expected to be results of marketing automation. Only 11% of respondents said such martech wouldn’t improve content and native.

article thumbnail

Mastering Content Marketing In 11 Easy Steps

Crimson Marketing

Understand their buyer journey so you can provide the content they need to help them make informed decisions. Your content marketing department needs its own management system. Find “a managing editor with the skills and experience to develop your strategy and manage your content creation and delivery.” ” 4.