| | | Conversionation | |  Content | 63 articles |
| Page 1 of 1 | Previous | Next | CONVERSIONATION MAY 22, 2011 Content Marketing: What Content People Share And Why They Do It Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency. | CONVERSIONATION NOVEMBER 27, 2012  The Big Content Marketing Fail: How Much Content Do You Need? In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. It was acquired by my then employer and basically had a local portal, a good e-newsletter and some content in its portfolio. Hurray. It gets worse. | | | | | |
| CONVERSIONATION SEPTEMBER 10, 2011 Content Marketing As A Process: Three Rules Before Starting Content marketing is defined as a marketing technique. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROIHowever, it’s also a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. To succeed, [.]. | CONVERSIONATION JUNE 9, 2012  Defining Social Business: a Call for Clarity and Collaboration Customer & business intelligence , data, analysis, wisdom, decision-taking Crowd sourcing, tribe sourcing, community sourcing Removing destructive silos and barriers towards efficiency New and better aligned or integrated and social customer-facing processes (pre-sales, sales, post-sales, marketing, customer service,…) Information and content creation Etc.… Business is business. | CONVERSIONATION SEPTEMBER 15, 2011 Great Content Marketing Case: the Vocus Social Media Strategy Tool Content is a social object. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusBy that I mean it is defined by what people want and how they interact, not the other way around. | CONVERSIONATION SEPTEMBER 3, 2011 Bryan Eisenberg on Social, Conversion and Content Marketing Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customerBryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing’. In this interview, Bryan shares [.]. | | | | | | | |
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CONVERSIONATION | THURSDAY, NOVEMBER 15, 2012  Social Business: Four Real-Life Truths about Collaboration
Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Agility and content are not a fad Forget about the real-time economy for a moment. As Nicola Millard (read her post, ‘ #socialmediauseful ‘)writes in a section on the social enterprise in her paper ‘ The networked watercooler: virtualising collaboration ’ ( get it via Scribd ), one of the big strengths of social collaboration platforms is that they combine communication with content. Knowledge and content. MORE >> -
CONVERSIONATION | WEDNESDAY, JUNE 8, 2011 Inbound Marketing versus Outbound Marketing: a Pointless Debate
Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound&# perspective. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing MORE >> -
CONVERSIONATION | SUNDAY, SEPTEMBER 25, 2011 Blogging and Content Marketing: Results Versus Personality
Content is produced by people for people, with a focus on [.]. Blogging Content marketing blogging content marketingA corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Blogging is a balancing act. MORE >> -
CONVERSIONATION | TUESDAY, JULY 26, 2011  Content, Stories and the Blurring of B2B and B2C Marketing
Content has for many years been treated as the ugly duckling of the online marketing universe. Content is part of all these needs and processes. Content, conversations, language, conversion and stories are all part of the same equation with the people behind the customer data, email addresses and social connections in the middle where meaning is born. As such, content has no meaning. In a social context, content plays a crucial role in stories and word of mouth. However, it’s a mistake to confuse content with stories. Joe Pulizzi. Bob Gilbreath. MORE >> -
CONVERSIONATION | WEDNESDAY, SEPTEMBER 14, 2011 Joe Pulizzi On Content Marketing: Content Is The Essence Of Marketing
An interview with content marketing evangelist Joe Pulizzi on what makes great content and the key success and failure factors in content marketing. Last week, Joe Pulizzi and his team at Junta42 and the Content Marketing Institute, organized the first edition of Content Marketing World. Content marketing AJ Huisman Chief Content Officer content marketing Content Marketing Institute Content Marketing World Joe Pulizzi michele linnThe event was a huge success and, obviously, resulted in [.]. MORE >>
- Altimeter Report: the Convergence of Paid, Owned and Earned Media CONVERSIONATION | WEDNESDAY, JULY 18, 2012
- Why We Still Fight Over Social Media and Content Marketing CONVERSIONATION | MONDAY, FEBRUARY 4, 2013
- Content Marketing: Should Content Be Created In-House or Outsourced? CONVERSIONATION | THURSDAY, AUGUST 11, 2011
- Content in Context: How Sharing Equals Creating Content CONVERSIONATION | SUNDAY, SEPTEMBER 23, 2012
- Word of Mouth Marketing: When a Human Phenomenon Goes Business CONVERSIONATION | WEDNESDAY, JULY 27, 2011
- How to Earn Trust When Distrust Rules CONVERSIONATION | SUNDAY, JULY 29, 2012
- Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration? CONVERSIONATION | WEDNESDAY, APRIL 24, 2013
- Where does Content Marketing Belong in the Social Business? CONVERSIONATION | FRIDAY, MAY 27, 2011
- Earning Attention of Potential Customers When Attention is Scarce CONVERSIONATION | MONDAY, AUGUST 8, 2011
- The Cross-Channel Customer Experience Must and How to Achieve It CONVERSIONATION | MONDAY, AUGUST 1, 2011
- Context Marketing in Context: Beyond Inbound and Content CONVERSIONATION | MONDAY, DECEMBER 10, 2012
- B2B: Involve Your Sales People in Social Media Marketing and CRM Now CONVERSIONATION | THURSDAY, JULY 21, 2011
- Achieving Omnichannel Customer Loyalty: Tips and Infographic CONVERSIONATION | MONDAY, JANUARY 28, 2013
- Optimize: a Holistic View of Content and Marketing Optimization CONVERSIONATION | WEDNESDAY, APRIL 18, 2012
- Five Cultural Reasons Marketers Fail to Keep Up with Consumers CONVERSIONATION | SATURDAY, APRIL 28, 2012
- The Single Most Important Success Factor of Inbound Marketing CONVERSIONATION | SATURDAY, SEPTEMBER 10, 2011
- Content Marketing: Considerations When Defining a Content Plan CONVERSIONATION | MONDAY, MAY 23, 2011
- Efficient content: it's all about conversion, relevance & engagement CONVERSIONATION | FRIDAY, JULY 23, 2010
- Content Marketing: Blogs Deserve the Same Attention As Websites CONVERSIONATION | SUNDAY, SEPTEMBER 18, 2011
- The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist CONVERSIONATION | THURSDAY, JULY 14, 2011
- The Social Dimension of Language, Content and Trust CONVERSIONATION | MONDAY, JULY 4, 2011
- The Human Aspects And Definition Of Content CONVERSIONATION | MONDAY, JUNE 27, 2011
- Blog Comments and Engagement: Calculate and Use the ConversATion Rate CONVERSIONATION | SATURDAY, AUGUST 6, 2011
- Is Touchpoint Marketing the Only Marketing Left? CONVERSIONATION | TUESDAY, APRIL 3, 2012
- The Changing Face of Content In a Social Jungle: Commoditization 2.0 CONVERSIONATION | FRIDAY, JUNE 24, 2011
- From Conversation Company to Optimization Organization CONVERSIONATION | SATURDAY, APRIL 28, 2012
- B2B Blogging Trends 2011: Towards an Integrated Approach CONVERSIONATION | TUESDAY, MAY 24, 2011
- Using Customer and Peer Reviews to Generate Revenue and Loyalty CONVERSIONATION | FRIDAY, JUNE 3, 2011
- How to Unsuck at Personalization in Marketing CONVERSIONATION | WEDNESDAY, JULY 18, 2012
- The social prehistory of search engine marketing relevance and what it means for SEO and content CONVERSIONATION | SUNDAY, SEPTEMBER 12, 2010
- What content people share and why they do it CONVERSIONATION | THURSDAY, NOVEMBER 18, 2010
- Fans, Followers and Ecosystems: Retention Beyond the Customer Matters CONVERSIONATION | FRIDAY, JULY 29, 2011
- Search engine marketing and social: why SEO and search engine optimized content are not enough CONVERSIONATION | TUESDAY, SEPTEMBER 7, 2010
- Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing CONVERSIONATION | FRIDAY, OCTOBER 14, 2011
- The Power of Powerlessness: Let Go and Put the Customer First CONVERSIONATION | TUESDAY, MAY 15, 2012
- Conversion Optimization Starts in the SERPs – and it never ends CONVERSIONATION | FRIDAY, DECEMBER 16, 2011
- Event-triggered & lifecycle-based (social) email marketing: cross-channel tips CONVERSIONATION | THURSDAY, AUGUST 12, 2010
- Content Marketing: Creating and Using Appealing Customer Cases CONVERSIONATION | TUESDAY, AUGUST 2, 2011
- The closed loop of content and customer data in lead nurturing CONVERSIONATION | WEDNESDAY, SEPTEMBER 22, 2010
- The Lack of Customer-Centricity and Integration in (Mobile) Marketing CONVERSIONATION | THURSDAY, JULY 28, 2011
- Social email marketing and content: the trust and relevance vow CONVERSIONATION | FRIDAY, AUGUST 27, 2010
- Content, media and social interactions: how to benefit from the leverage effect of integration CONVERSIONATION | TUESDAY, OCTOBER 19, 2010
- Content marketing: creating relevant and efficient customer cases CONVERSIONATION | TUESDAY, SEPTEMBER 14, 2010
- Touchpoint and Customer Experience Mapping Made Easy CONVERSIONATION | MONDAY, DECEMBER 10, 2012
- Social Media and Inbound in B2B Marketing: Evolutions and Challenges CONVERSIONATION | THURSDAY, MAY 19, 2011
- Three reasons why brands should NOT be or think like publishers CONVERSIONATION | MONDAY, AUGUST 30, 2010
- A Holistic Blogging Perspective: From Dialogues to Collaborative Value CONVERSIONATION | WEDNESDAY, JULY 6, 2011
- Ten Blogging Lessons from Chris Brogan CONVERSIONATION | SUNDAY, JANUARY 22, 2012
- Social and Speaking Out on Religious, Political and Personal Beliefs CONVERSIONATION | SATURDAY, JULY 28, 2012
- The Challenges of a Real-Time Economy: an Unexpected Small Crisis CONVERSIONATION | THURSDAY, JULY 19, 2012
- Converting the social media influence sphere of brand communities CONVERSIONATION | TUESDAY, JULY 27, 2010
- Selling as a reason to invest in valuable B2B marketing content CONVERSIONATION | THURSDAY, JULY 29, 2010
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