She is also adept at content marketing, international web marketing and social media marketing. Joe Pulizzi's and Newt Barrett's book Get Content. Michele Linn is a B2B marketing consultant specializing creating and promoting buyer-focused content, such as white papers, research reports, feature articles and case studies. Her business is devoted to making the job of B2B marketers easier by producing effective content and providing insights on how they can market it. He’s all about writing helpful content and making screwy videos. Books. Others. Mistakes? MORE >>

" Russell Sparkman of Fusionspark Media is a veteran New Media marketing communications producer & consultant, having produced content marketing projects for the web since 1999. "Content strategies that reach audiences anytime, anywhere, on any device drive engagement, devotion and conversion. 2010 is the year of widespread content marketing adaptation, aided by an increase in case studies proving the method’s ability to drive engagement that drives brand devotion that drives conversion. Get Content, Get Customers, Joe Pulizzi & Newt Barrett. MORE >>

2010 Content Marketing Trends and Predictions. Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. Dave Fleet, Account Director at Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.We asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Dave Fleet. Blog Dave Fleet Twitter davefleet. Dave Fleet's Marketing Action for 2010. MORE >>

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. "Simple Content Creates Quality Leads!" Get Content. MORE >>

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? "Establish trust in your organization by delivering relevant, valuable, and fresh content to prospects." Savvy companies will embrace the opportunity to establish their organizations as trusted advisors by delivering relevant, valuable, and fresh content to prospects. MORE >>