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Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business

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Content Marketers Must Read Book of the Week! Content Marketers Must Read Book of the Week! I met Naveen Lakkur and Dr Liz Alexander under very interesting circumstances through our common friend Rajesh Setty. Each of their life story reads like an Oscar award winning movie. But, I’ll save the story of the meeting for another day. Naveen Lakkur  and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business.

Key to 2016: Personalize Marketing with the ICE Formula

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That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. 2010 Content Marketing Trends and Predictions. What will successful B2B marketers to be doing more of or differently in 2016? The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. Related posts: Future of Marketing – Technology Enabled Personalized Marketing. Educate. Engage.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

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Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is Type of Content : You Tube Channel. Why is this cool content marketing? 1. Content Marketing Showcase Series Content Marketing Showcase Series # 10 French Connection YouTube Channel French Connection YouTube Channel YoutiqueDescription. In short, it’s every woman’s dream.

B2B BloggingTrends in 2011

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Business-to-Business (B2B) marketers are finding that publishing valuable and relevant content on their blogs and websites is a sure shot way to gather more leads. The white paper that Tony Karrer and Tom Pick not only has an appealing design but also has great content. What do you see as key trends in B2B Blogging for 2011? Why or why not? Howard J. Related Links. ClickLaunch

Paper 11

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Content Marketers Must Read Book of the Week!

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Name: ‘ Content is Currency: Developing Powerful Content for Web and Mobile, ’. In the digital age, content is no longer confined to the written page. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. Author: Jon Wuebben. Blog Twitter Facebook.

Content Marketing Tools Series #10 Prezi

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Content Marketing Tools Series Content Marketing Tools Series #10 Prezi PreziAbout Prezi. One of the greatest innovations in education was the blackboard. For the first time in history, teachers could present their lessons visually and engage students to participate in the conversation. Here are interesting 3 features that make Prezi unique. 1. How can marketers leverage Prezi ?

Content Marketers Must Read Book of the Week!

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Name: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Content marketing is the latest rage now. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization.

Content Marketers Must Read Book of the Week!

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Content Marketers Must Read and Close More Deals Content Marketers Must Read Book of the Week! Name: ‘Conversations That Win the ComplexSale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals. Authors: Erik Peterson       Tim Riesterer. Blog Twitter        Blog Twitter Facebook. And the way to do that is through customer engagement.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

B2B Content Marketing Strategy Checklist

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Content Marketing has exploded. Content Marketing has exploded. But it’s bad because it means you’re competing against a tidal wave of shiny new content from competitors, analysts, thought leaders, bloggers and wannabes. Bottom line: good content isn’t enough any more. You need insanely great content that’s on-strategy and incites action.

Content Marketing Tools Series #7 Curata

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Content Marketing Tools Series #7 Curata. Curata is a content curation. tool and content curation is all about how to market content. Curata is a comprehensive, business-grade, content curation. Top grade content creation toolset : Curata has features like push-button tools for publishing, sharing, and promoting your curated. and original content.

Content Marketers Must Read Book of the Week!

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Content Marketers Must Read Book of the Week! Name: ‘Get Content Get Customers,’ Turn Prospects into Buyers with Content Marketing. Therefore, buyers need content that makes them smarter and more knowledgeable. Vendors who provide that content will win. Get Content Get Customers Will Change the Way You Think About Marketing! Newt Barrett. 10. 2.

Content Marketing Showcase Series # 7 hunch’s infographics

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Content Marketing Showcase Series # 7 hunch’s infographics. Type of Content: Infographic. Why is this cool content marketing? 1. Made content digestible: Hunch.com makes data visualization light, fun and accessible with infographics. 2. Name: Hunch’s infographics. Normal. sap. 1. 1. 2012-07-23T07:24:00Z. 2012-07-23T07:25:00Z. 1. personal. 6. 1. 10.2625.

Content Marketers Must Read Book of the Week!

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Content Marketers Must Read Book of the Week! Name: ‘Content Rules,’ How to create killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that engage customers and ignite your Business. ‘Content Rules’ demystifies the idea of organizations as publishers. Here is the free preview to the book Content Rules. Authors: Ann Handley. Chapman.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Content Marketing Showcase Series # 4 Red Bulletin

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Content Marketing Showcase Series # 4 Red Bulletin. The Red Bulletin app gives access to Red Bulletin’s international issue which is a unique treasury of the best stories of all the print editions enriched with additional exclusive content and a full load of videos. Type of Content : App for iPad. Why is this cool content marketing? 1. Normal. sap. 1. 1. 10.2625.

Managing Content Marketing

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There have been many blogs, books and other resources that discuss all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Robert Rose and Joe Pulizzi have partenered to bring us the one and only Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Who are our buyer personas?

Content Marketing Showcase Series # 6 Zappos’ digital lifestyle magazine

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Type of Content : iPad app. Why is this cool content marketing? 1. Content to commerce : One can purchase any product of Zappos directly from the iPad through ZN app. This option is a great example of content to commerce strategy. 2. Zappos has effectively used user generated content. Name: ZN : Zappos’ digital lifestyle magazine. Normal. sap. 1. 1. 10.2625.

Content Marketing Tools Series #6 Pinterest

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Content Marketing Tools Series #6 Pinterest. About Pinterest. Normal. sap. 1. 1. 2012-05-02T09:54:00Z. 2012-05-02T09:55:00Z. 1. personal. 19. 5. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. About Pinterest. Users can browse other pinboards for inspiration,’re-pin' images to their own collections and or 'like' photos.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Content Marketing Strategy: Interact with your neighborhood

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Among the diverse resources which you can find befitting to content marketing and promoting your business online, some can score over the others. In this information age, content marketing can be a potential tool in integrating your content with other websites. Knowing your neighborhood can serve crucially in marketing your content. insta. Normal. sap. 2. 26. 7. 10.2625.

Content Marketing Tools Series #4 Outbrain

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Content Marketing Tools Series #4 Outbrain. Helping Readers Discover Interesting Content. One of the biggest challenges faced by Marketers is in driving the right audience to content efficiently. Outbrain, founded in 2006 and headquartered in New York powers content recommendations helps people discover great new content to read online. Normal. sap. 2. 6. 21. 6.

Content Marketing Tools Series #5 visual.ly

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Importance of Infographics: Infographics change the way people find and experience stories, especially when more and more infographics are being used to augment editorial content on the web. 4. It also tracks how popular the content is. About visual. Normal. sap. 1. 1. 2012-04-10T09:32:00Z. 2012-04-10T09:33:00Z. 1. personal. 16. 4. 10.2625. Clean. MicrosoftInternetExplorer4. Other

Content Marketing Showcase Series # 2 HubSpot

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We at ClickDocuments love HubSpot - because HubSpots folks are not only prolific content creators but also content distributing Rockstars. Type of Content : Slideshare. Why is this cool content marketing? 1. HubSpot, based in Cambridge, Massachusetts, is into providing marketing application and advice to businesses of all sizes enab. Normal. sap. 1. 0. personal. 6. 1.

Annual Content Marketing Retreat 2012

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Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? Content is essential, no matter what the marketing approach is.

Content Marketing Showcase Series # 1 ShipServ

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We at ClickDocuments.com are happy to announce a new series where we will be showcasing some of the interesting examples in content marketing. Type of Content : Stop-Motion animation. Why is this cool content marketing? 1. We at ClickDocuments. Normal. sap. 1. 4. 2012-03-07T01:25:00Z. 2012-03-07T01:29:00Z. 1. personal. 6. 1. 10.2625. Clean. Clean. MicrosoftInternetExplorer4.

Content Marketing Showcase Series # 5 My Starbucks Idea

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Content Marketing Showcase Series # 5 My Starbucks Idea. Type of Content : Community site. Why is this cool content marketing? 1. Name: My Starbucks Idea. Normal. sap. 1. 1. 2012-05-10T02:27:00Z. 2012-05-10T02:28:00Z. 1. personal. 6. 1. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Name : My Starbucks Idea. Other

Content Marketing Tools Series #1 Animoto

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interesting Video based Content Marketing Tool. Animoto is an interesting content marketing tool for creating video pieces from photos, video clips, and music. sandeep. Normal. sandeep. 1. 1. 2012-02-22T06:16:00Z. 2012-02-22T06:17:00Z. 2. 21. 6. 12.00. Clean. Clean. false. false. false. false. EN-US. MicrosoftInternetExplorer4. Animoto : An. About Animoto. So how does Animoto work?

Social Media & Content Marketing Predictions 2012

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Content Marketing Institute has published marketing predictions from over 80 contributors. Social Media & Content Marketing Predictions 2012 View more presentations from Content Marketing Institute. FREE Download. No Registration. What are you waiting for? Grab a cup of coffee and browse this reasure trove to get ready for 2012. Here is the my prediction. Tips and Techniques

Content Marketing Showcase Series # 3 The Eloqua Blog Tree

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Type of Content: Infographic. Type of Content : Infographic. Why is this cool content marketing? 1. Name: Eloqua. Normal. sap. 1. 1. 2012-04-05T16:18:00Z. 2012-04-05T16:19:00Z. 1. personal. 2. 1. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. Name : Eloqua. Normal. sap. 1. 0. 2012-04-05T16:21:00Z. 2012-04-05T16:21:00Z. 1. personal. 4. 1. 10.2625. Clean. Other

Content Marketing World 2011

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Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. It is called Content Marketing World 2011. Joe, is the co-author of Get Content. and one of the leading thought leaders behind the content marketing and social media movement. Get Customers. Joe has rounded up the best and brightest marketers on the planet.

Content Marketing Playbook: Connect with your Customers

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My content marketing heros Jonathan Kranz and Joe Pulizzi have collabrated to create magic again. The brand new version of Content Marketing Playbook has been released! What are the top 10 content marketing tactics? 1. What are the five brand content marketing tactics? 1. Multimedia Content Platform. 2011 CMI Content Marketing Playbook. Blog. 2. Article. 5.

Content Marketing Tools Series #9 Evernote

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Content Marketing Tools Series Content Marketing Tools Series #9 Evernote EvernoteAbout Evernote. Evernote  lets your take notes, sync files across your devices, save webpages, capture inspiration, and share your ideas. Here are interesting 4 features that make Evernote unique. 1. Keep everything in sync. With Evernote, all of your notes, web clips, files and images are made available on every device and computer you use. 2. Remember things you like. Save everything cool and exciting you see online and in the real world. Snap a photo, record some audio and save it. 3. link].

Content Marketing Predictions for 2011 - Content Snacking will be the Vogue

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Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. Download the 2011 content marketing and social media predictions eBook. What is my content marketing prediction for 2011? In order to alleviate information overload, we marketers will pre-package content with a brief summary.

The Dawn of Content Strategy

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What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? " Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing.

Content Takes Center Stage

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Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Choose two or three key themes around which to develop a comprehensive content strategy for the year.

Content Marketing: Anytime, Anywhere, Any Device

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" Russell Sparkman of Fusionspark Media is a veteran New Media marketing communications producer & consultant, having produced content marketing projects for the web since 1999. "Content strategies that reach audiences anytime, anywhere, on any device drive engagement, devotion and conversion. Get Content, Get Customers, Joe Pulizzi & Newt Barrett.

How to measure ROI on creating and marketing content?

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Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? "Simple Content Creates Quality Leads!" Blogs.

Content Marketing for Small Business

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Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? " Newt Barett is the President and Chief Content Officer of Content Marketing Strategies , a Division of Voyager Media. He is also a leading thinker and evangelist for content marketing. Get Content Get Customers. Newt Barrett. Over to you.