Chris Koch

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When does content need to be mobile?

Chris Koch

We got a question this week from an ITSMA client asking about developing a business case for creating mobile applications for their website content. And they both lead to content that benefits from being mobile. Do they feel that they will miss something by being away from the content for even a short amount of time? Continuity.

Wiki 100
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9 attributes of the best thought leadership content

Chris Koch

Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Some time back, I blogged about the attributes of a thought leader. Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes?

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9 attributes of the best thought leadership content

Chris Koch

Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Some time back, I blogged about the attributes of a thought leader. Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes?

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How much do you “charge” for your content?

Chris Koch

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. Trouble is, we take a one-price-for all approach to our content.

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How much do you “charge” for your content?

Chris Koch

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. Trouble is, we take a one-price-for all approach to our content.

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Is Twitter “social?”

Chris Koch

99% of the time, they’re sharing links to content—blogs, research papers, news stories, etc.—that Then I click through to see if the content is something that I think B2B marketers might learn from. If I disagree with the content I’ll say so and ask others what they think. that they think is relevant.

Twitter 100
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Is Twitter “social?”

Chris Koch

99% of the time, they’re sharing links to content—blogs, research papers, news stories, etc.—that Then I click through to see if the content is something that I think B2B marketers might learn from. If I disagree with the content I’ll say so and ask others what they think. But I’m left wondering, is sharing content being social?

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