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| Page 1 of 1 | Previous | Next | BUNGALO AUGUST 16, 2010 Get a jump on link-building Make sure you put great content on your site too. It seems everyone in the building industry is buzzing about search engine optimization or SEO — the practice of optimizing your website so that you will “be found&# by the search engines. Competition to top search engine results for long-tail search terms like “St Paul Remodeling&# and “minneapolis custom cabinets&# is intensifying. Before long, it will be impossible to achieve top rankings without a good link-building strategy. Avoid mass-submission/ SEO-play article sites. But be careful! | BUNGALO NOVEMBER 4, 2009  If you are better, you should look better. The content, while optimized for search engines, also works for humans. Today I found this really excellent example of a roofing contractor website. It was mentioned in a Roofing Contractor column, The Power of Branding , by Chris King. Chan Kim and Renee Mauborgne. Menzel defines branding as a company’s effort to build lasting value by delighting customers. When they zig, you zag.”. | | | | | |
| BUNGALO OCTOBER 15, 2009 May there be peace within May you be content with yourself just the way you are. This afternoon I participated in a roundtable discussion at NARI. For the most part the conversation was upbeat. More about that later.) Still, I felt a just a hint of frustration and weariness in the room. It’s hard. lot harder than it used to be to compete, to win business, to inspire customer loyalty, to hang in there. Sometimes it’s hard when you are running a business (or looking for a job maybe?) – to keep your spirits up. Sometimes success comes (at least in part) from finding peace within. Don’t you think? | BUNGALO OCTOBER 5, 2009 How to write a press release If you have a story, images, or content that might be useful, it’s OK to contact the appropriate editor and offer assistance. I recently received a call from a friend who was planning a benefit concert: she wanted to know how to write a press release. pointed her to PRweb’s article, Tips, Guidelines and Templates for Writing an Effective Press Release , a very good how-to summary. Unfortunately, she’s a little late — her press release should have been sent three weeks ago. Her event is Nov. Some people think “publicity equals press release.&# No such thing. | BUNGALO SEPTEMBER 18, 2009 Website grader – what’s your score We talked about a number of different ways we’ve been successful increasing traffic for clients — he’s really into the coding and development, and my focus is more usability, customer experience and content. I’ve added a new associate to my universe of marketing experts and partners – Sam Beamond. Sam and I met for coffee this morning at the Dunn Bros, just to get acquainted. was eager to pick his brain about search engine optimization and web analytics. So I think we will have opportunities to partner together. Bungalo Group can help. | BUNGALO AUGUST 17, 2009 Is there a downside to Facebook? Unless you have a content management systems or in-house expert, daily, weekly, or even monthly website updates can be a challenge. Take your time getting familiar with the interface, posting updates, adding content. Last week a client called to ask a question: We’re thinking of creating a company Facebook page, but before we do… is there a downside? He decided the “risk&# for him was minimal, and the benefits of having a place to converse with “fans&# made it worth exploring. Here’s some of what we talked about: 1. Don’t be dull. Be theirs. | | | | | | | |
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