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Why content marketing complements (but doesn’t replace) link building

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Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Content marketing can certainly complement link building, but content marketing does NOT replace link building. BlockQuote).

Personalized content for more effective content marketing

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Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Don’t call them, they’ll call you. How did they find your site?

What’s new in content marketing?

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Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Automated Content. Niche Content. Blog Content.

Your team is the best content source for search

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However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already. The post Your team is the best content source for search appeared first on Biznology.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Help Google help you optimize your content for search

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Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Google loves structured data. Bourbon Mashed Sweet Potatoes.

Content marketing and SEO, a relationship of evolution

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Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO. Tyler covers the following: A contextual history of content marketing and its ever-evolving state of flux. It’s not a chicken or the egg scenario.

If you post it will they come?

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I work harder promoting my online content than I do writing the posts themselves. Content Marketing Internet Marketing Social Media Marketing Facebook Google Google Analytics Hootsuite Search engine optimization Self Incorporation social media twitter Uniform Resource Locator YouTubeAnd so does everyone else, including mainstream media. Not even revolutions just happen.

Is your website’s newsroom missing key pieces of content?

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It’s extra content and information for journalists and customers alike. When developing content for your company website, you may not often think of having a media page or newsroom section, but it can really help provide journalists and media with information to help with your public relations. The post Is your website’s newsroom missing key pieces of content? Do not do this.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. on content development initiatives. content.

Act casual, and write your website content

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Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content. As a marketer, you can take a few different approaches to content.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Up until now, the  Elements of Communications Planning  students have learned the Georgetown method but now this George Washington University grad added a short hour of Influencer Marketing right on the heels of an hour of Geoff Livingston Content Marketing magic ( how in the world do you follow Geoff? ). Don’t include attachments or inline content. Waiting for class. And How?

Janet Thaeler & Maryanne Conlin on Influencer Marketing

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What it does is simple but so essential for content marketers like me who tend to end up being a one-man band: Blog2Social publishes blog articles directly from the dashboard or the editor surface of an article to multiple social media networks. Yesterday I had a lovely chat with two fellow influencer marketers,  Maryanne Conlin and  Janet Thaeler. Maryanne Conlin. Indeed! Janet Thaeler.

Influencer marketing tools of the trade

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Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp.

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Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

I’m an influencer, pay me more!

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technologies , including content syndication, online collaboration, blogging, and consumer generated media. As SVP, Product, she drives the company’s overall content licensing strategy and is responsible for all influencer and distribution products and services, including the popular PRWeb platform and Cision’s leading influencer database. Kindness opens many doors online.

Crafting content that works

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There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand. Here’s a guide to crafting content that really does work. We’re all drowning in content.

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Why big data and content marketing go together

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Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. You probably are familiar with both content marketing and big data as concepts, but maybe you haven’t considered how they work together. Too many marketers are treating content marketing as a popularity contest.

Why don’t more marketers use keyword research?

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The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand. In this way, keywords become a tagging system that governs what content is needed. All kinds of data living together.

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

How a smarter website can improve your marketing effectiveness, Part I

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Content Marketing Internet Marketing B2B marketing Internet marketing Phil Shelp sales marketing Scott Hornstein Wayne Cerullo WebsiteSmarter Website Matters. In our experience, companies that implement the ideas we will outline below have seen a 10% – 20% improvement in results – engagement, leads, and sales – within the first 6 months. Get a Grip. The Billboard of Me.

SOCi allows me to load up on topical social content and then let go

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Right now, I have pretty great content queued up for all three of my 9Round Penrose account through May 12, until almost a month from now.  It was completely painless, easy, and simple to do. The post SOCi allows me to load up on topical social content and then let go appeared first on Biznology. People love to learn and grow. See, isn’t that fun? Like this post?

Do-it-yourself influencer marketing

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You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing.  . Content marketing is expensive in time and cash. Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Thanks to all our sponsors! Like this post? Sign up for our emails here.

SEO for content marketing: beyond what’s on the page

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Great SEO work is about more than just the content on the pages of your website. It should go without saying you still need great content – relevant, useful information that addresses your audience’s needs and demonstrates your expertise. The post SEO for content marketing: beyond what’s on the page appeared first on Biznology. Social Matters. Mobile Matters. Summary.

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Content Strategy for Marketing

Content. right content in the right place at the right time. Content as an afterthought or. content is critical. Learn how developing a content strategy can help you reach. Whitepaper The Value of Content to Marketing. Content Strategy: Taking Your Content to the Next Level. Content Maturity Checklist. Content to. Your content.

10 essentials missing from your business website

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Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. More importantly, the search engines like fresh content. SEO Plugin.

3 predictions for online marketing in 2016

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Tools like RevealedContext and  SoloSegment  easily allow you to add very sophisticated functionality by taking the mature functionality of the Content Delivery Network (CDN), which is known for acting as a globally-distributed cache for your site, and then actually interceding and adding value and functionality without ever needing to touch your website. There’s more! Happy 2016.

Why SEO is just the start for digital marketing

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With all that hard work behind you – the SEO and analytics, the content strategy and content development – you   must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Content Marketing Search and Content Marketing Search Engine Optimization Digital marketing online lead conversion sales funnel SEO site trafficCongratulations. You’ve won!

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Make the most of your content mastermind session

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Planned carefully, your next mastermind session can produce several pieces of content. Spread that varied content across channels to maximize the return on your mastermind session. The goal of a content mastermind session is to generate ideas with a group of professionals looking to do the same. You transform those ideas into content that really connects with your customers.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

Attention, hamsters! Get off the content treadwheel

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Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? We’re knee deep in Content Spam. They brilliantly ran a study of IT buyers in the US and UK that directly connects irrelevant content with sales results. In the SEO world, the notion of Content Spam has been around for a couple of years.

Surefire Social introduces SurePulse “webmaster tools”

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Blogging Content Marketing Marketing Automation Organic Search Paid Search Reputation Management Search Engine Optimization Search Marketing Social Media Marketing Web Applications A/B testing analytics Android (operating system) Facebook Google Google AdWords Google Analytics Hootsuite instagram ios marketing pinterest social media social media marketing twitter Uniform Resource Locator YouTube

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Content Marketing: content strategy beyond marketing and sales support

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That doesn’t mean, though, that the only success metric for content marketing is its contribution to successful and profitable sales. Despite the overwhelming focus on sales support, content marketing can contribute to the bottom line without being focused on the top line. Still, for most organizations, content marketing’s contribution to sales is going to be KPI #1.

Social media content discovery and curation for the win

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There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. SOCi is a unique service.  It’s a little like content-farming. If you’re not happy with the content-à-porter they offer, you’re in luck.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

What’s the killer app in B2B marketing? Face-to-face events

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Even in content marketing, where digital and social are the darlings, events are named the most effective content tactic in this year’s study from Content Marketing Institute and MarketingProfs. It’s not digital, except tangentially. But, year after year, events like conferences and trade shows consistently show up at the top of the list.  Bingo. We need a conversation. alone.