How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense. How to execute a Video 1st content marketing strategy?
Your team is the best content source for search
MAY 17, 2016
However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already. The post Your team is the best content source for search appeared first on Biznology.
Help Google help you optimize your content for search
MAY 31, 2016
Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Google loves structured data. Bourbon Mashed Sweet Potatoes.
Influencer marketing tools of the trade
JUNE 14, 2016
Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp.
Act casual, and write your website content
MARCH 7, 2016
Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content. As a marketer, you can take a few different approaches to content.
Crafting content that works
NOVEMBER 11, 2015
There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand. Here’s a guide to crafting content that really does work. We’re all drowning in content.
Why email marketing still matters–and how to make it work
JUNE 15, 2016
We’ll focus on building great subject lines, crafting great content, encouraging action, and staying on the right side of the regulatory line. veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With Like this post?
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Blogging Content Marketing Marketing Automation Organic Search Paid Search Reputation Management Search Engine Optimization Search Marketing Social Media Marketing Web Applications A/B testing analytics Android (operating system) Facebook Google Google AdWords Google Analytics Hootsuite instagram ios marketing pinterest social media social media marketing twitter Uniform Resource Locator YouTube
SOCi allows me to load up on topical social content and then let go
APRIL 19, 2016
Right now, I have pretty great content queued up for all three of my 9Round Penrose account through May 12, until almost a month from now. It was completely painless, easy, and simple to do. The post SOCi allows me to load up on topical social content and then let go appeared first on Biznology. People love to learn and grow. See, isn’t that fun? Like this post?
Do-it-yourself influencer marketing
MARCH 23, 2016
You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . Content marketing is expensive in time and cash. Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Thanks to all our sponsors! Like this post? Sign up for our emails here.
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.
10 essentials missing from your business website
APRIL 7, 2016
Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. More importantly, the search engines like fresh content. SEO Plugin.
Why SEO is just the start for digital marketing
APRIL 11, 2016
With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Content Marketing Search and Content Marketing Search Engine Optimization Digital marketing online lead conversion sales funnel SEO site trafficCongratulations. You’ve won!
6 studies show why Facebook organic reach is declining so quickly
JUNE 6, 2016
CONSIDER YOUR CONTENT ( SOCIALBAKERS ): According to Socialbakers, which analyzed 4,445 brand pages and 670,000 posts, video is the most effective way to reach an audience with an average Facebook organic reach of 8.7%, followed by Links and Text only posts at 5.3% and 5.8%, respectively . 50,000,000+ businesses have a Facebook page. 50,000,000 businesses post 1.5 What can business do?
SEO for content marketing: beyond what’s on the page
AUGUST 20, 2015
Great SEO work is about more than just the content on the pages of your website. It should go without saying you still need great content – relevant, useful information that addresses your audience’s needs and demonstrates your expertise. The post SEO for content marketing: beyond what’s on the page appeared first on Biznology. Social Matters. Mobile Matters. Summary.
Content Marketing Playbook: Strategy and Roadmap
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.
10 secrets to research the best SEO keywords
MAY 16, 2016
Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience. Has Gone Before.
Attention, hamsters! Get off the content treadwheel
FEBRUARY 4, 2016
Content is king, to be sure. But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? We’re knee deep in Content Spam. They brilliantly ran a study of IT buyers in the US and UK that directly connects irrelevant content with sales results. In the SEO world, the notion of Content Spam has been around for a couple of years.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Tools like RevealedContext and SoloSegment easily allow you to add very sophisticated functionality by taking the mature functionality of the Content Delivery Network (CDN), which is known for acting as a globally-distributed cache for your site, and then actually interceding and adding value and functionality without ever needing to touch your website. There’s more! Happy 2016.
Make the most of your content mastermind session
OCTOBER 23, 2015
Planned carefully, your next mastermind session can produce several pieces of content. Spread that varied content across channels to maximize the return on your mastermind session. The goal of a content mastermind session is to generate ideas with a group of professionals looking to do the same. You transform those ideas into content that really connects with your customers.
Staffing and Launching Your Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.
Content Marketing: content strategy beyond marketing and sales support
DECEMBER 11, 2015
That doesn’t mean, though, that the only success metric for content marketing is its contribution to successful and profitable sales. Despite the overwhelming focus on sales support, content marketing can contribute to the bottom line without being focused on the top line. Still, for most organizations, content marketing’s contribution to sales is going to be KPI #1.
Using email effectively in your content marketing
MARCH 14, 2016
Irrelevant content is a bad thing. Those problems plague everything from direct mail, to web content, to presentations at industry events. Here are some tips how to use email effectively for your content marketing. Relevant Content. Your content has to be relevant or you won’t even get the courtesy of an “unsubscribe.” Everyone hates email. That’s not a bad thing.
Hey PR: make way for content and creativity
MAY 6, 2016
argued that content is the new PR and creative talent is becoming increasingly scarce – especially as demand for content rises. Here are some of the highlights ( Who says creative professionals don’t love numbers? ): 81% of agency and corporate respondents cited content creation as the top service driving future growth. Why are companies investing more in content?
Social media content discovery and curation for the win
AUGUST 11, 2015
There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. SOCi is a unique service. It’s a little like content-farming. If you’re not happy with the content-à-porter they offer, you’re in luck.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Citations@forrester.com or +1 866-367-7378 Forrester Research, inc., 60 acorn Park Drive, Cambridge, Ma 02140 USa +1 617-613-6000 | Fax: +1 617-613-5000 | forrester.com table of Contents The Digital Age Raises The Importance Of. Beyond quantity, advocate content and interactions are more valuable because buyers see them. What they love is exclusive access to content, events, and.
Marketers need to play a stronger sales enablement role on LinkedIn
JUNE 10, 2016
They’re more interested in pushing out content and filling the top of their funnel than using their influence to actually drive revenues. Marketing may provide sales with content to use – but no context. And, they don’t provide sales with a strategy on how to use he content to nurture relationships and transition buyers. You can’t! B2B LinkedIn Sales Enablement in a Nutshell.
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
Here’s FIR #15: THE OPEN WEB VS. CONTENT SILOS : As you may know by now, I am more of a technologist than a communicator. technologies, including content syndication, online collaboration, blogging, and consumer generated media. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it.
Implement the powerful CloudFlare CDN for free today
OCTOBER 27, 2015
So, outside of spending big money for a hyper-fast solid state server with gigs of memory and a direct onramp to the Internet backbone , you can take advantage of the efficiencies of networks offered by content delivery networks (CDNs). The goal of a CDN is to serve content to end-users with high availability and high performance. for free. actually do. I stress eat. Like this post?
Generating ideas for your content marketing
FEBRUARY 17, 2016
We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. The questions and thoughts that come up over and over are obviously great content choices.
Content Methodology: A Best Practices Report
Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?
Build a page and profile for absolutely everything
MARCH 1, 2016
Content Marketing Digital Marketing Internet Marketing Social Business Social Media Marketing Social Media/PR 9Round Advertising Apple Inc. Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. People are mobile. Both Pacers and 9Round Northern Virginia do it wrong: they have one brand account for the region.
10 content marketing articles you missed
JANUARY 26, 2016
This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. took a look through the content marketing posts from the last few months and came up with this lovely collection. New Year, new thinking in content marketing.
How to get 50% more leads with smart content marketing
FEBRUARY 27, 2015
Start With Targeted Content. Solid marketing strategy begins with content creation geared toward each of your customer types. Targeted content can be published on your business blog or guest posts you write for other sites. On each page of content, give readers something to do with a call to action (CTA). But keep in mind: each article should have one audience.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.
Content marketing personalization: know your audience
FEBRUARY 12, 2015
Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Only then can you adjust your content and other digital marketing to answer the questions your audience is asking. The post Content marketing personalization: know your audience appeared first on Biznology. It’s a businessperson. Far from it.
Your big marketing budget is not as big an advantage anymore
JUNE 23, 2016
More money helps create better content. And helps get that content in front of more people. Times are changing, and knowing how to set up your market research, your feedback loop, and your content process is becoming more important than carpet-bombing with advertising. It used to be that marketing was about money. And in general, he was right. But not in digital marketing.
The business of reviews and search and for small hotels and restaurants
FEBRUARY 16, 2016
Content Marketing e-Commerce Internet Marketing Search Marketing Social Media Marketing Travel Marketing All rights reserved Assisted reproductive technology Associated Press Brazil Canada Car rental Caribbean Casino Costa Rica United StatesAnd, over the last week, I have had an amazing experience with a local hotel that should never have earned me as a guest but did. Yikes ! Like this post?
The state of the blogger outreach union ten years on
MARCH 8, 2016
While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the LinkedIn Publishing Platform. I stared my first blogger outreach agency back in 2006. Blogging Isn’t Cool. Blogging is Hard. Groan.
B2B Marketing Trends for 2016
They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.
Is marketing content’s quality intrinsic, or proved in the wild?
JUNE 1, 2016
have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)? The only way to measure the quality of marketing content is in how it works. Is it shared on Twitter?