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All your best content may now be considered fake news

Biznology

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter. Currently, Gerris Corp runs on Squarespace, which isn’t ideal; however, Chris Abraham runs Plone , an exceptional CMS/publishing platform for sharing content online.

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What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. All that did was change the shape of the content.

The more the messier for content marketing SEO success

Biznology

You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Churn out five-times the amount of content you’ve been writing then hit publish and walk away for a couple days. Then, feel free to get all anal retentive on your content — but only with the stuff you plan to add to your portfolio.

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Why content marketing complements (but doesn’t replace) link building

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Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Content marketing can certainly complement link building, but content marketing does NOT replace link building. BlockQuote).

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

How to simultaneously attract new prospects and retain loyal customers

Biznology

Acts of Service:  Reading and sharing their content, participating in their survey or helping them make their company better. If they’re on social media, give them shoutouts or share their content when it makes sense. One of the challenges business owners face is attracting new customers while trying to retain current customers. Understand what really matters to your customer.

The simple truth about what’s driving digital next year

Biznology

And the simple truth is that two highly-related trends are what’s really driving digital in the coming year: Deeply immersive content. The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time. hard and b.) Coincidence?

Cognitive content strategy

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My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. Cognitive content markup.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Why are we going for reach and pushing out content (in many cases other people’s content) just to get the like, share, comment and exposure? You see there was no content to drive demand. Like this post?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How storytelling can shape the corporate brand and culture

Biznology

In addition, as social media becomes more mainstream for advertising, they are using storytelling to engage prospective customers in blogs, videos, newsletters, content branding, and other digital communication vehicles. Call this extreme clutter and volatility. Storytelling is ageless and remains the most powerful form of persuasion. including daydreams). like a computer program).

10 Marketing trends to watch for 2017

Biznology

Content marketing getting better. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. By better, we mean they are having more success with content marketing campaigns. Of course, this is a good thing because content is so important. However, it does mean being prepared to allocate more budget to content marketing.

Personalized content for more effective content marketing

Biznology

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Don’t call them, they’ll call you. How did they find your site?

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Google wants your content food as hungrily as it wants the the President’s latest transcript or the top headlines from the New York Times. Google thinks that it really sucks that only 1% of all online content-providers offer more than complete crap. Content Marketing Organic Search Search Engine Optimization 2015 Oxnard train derailment Big Data Business Insider Facebook Googl

7 key roles in digital marketing

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“What kind of team do you need to create outside-in marketing content?” But it has occurred to me since the talk that my team is somewhat unusual. I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. But let’s assume you do need to start from scratch to build a content marketing team from the ground up.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

The state of B2B marketing in Asia—moving toward digital

Biznology

From this starting point, we can clearly see what digital touchpoints and content are most engaging at each stage of the sales cycle. These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information. We offer content development services too. That puts pressure on margins.

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What content to blog for Google search success

Biznology

After I wrote  The More the Messier for Content Marketing SEO Success  I received an email thanking me for the post, but also noting something else. While learning how to write content to best support your marketing goals, the golden ticket is what to write, week-after-week, that will drive people organically, over time, more and more, to your website. What to Write? You heard me.

Content marketing data: It’s not geeky and it’s not boring

Biznology

If you don’t know what the most productive page on your site is, how can you devote resources to creating more content on the same topic, or in the same format? How will you know to promote that content via your most productive channels? The post Content marketing data: It’s not geeky and it’s not boring appeared first on Biznology. Data gets a bad rap. Like this post?

How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense. How to execute a Video 1st content marketing strategy?

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Your team is the best content source for search

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However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already. The post Your team is the best content source for search appeared first on Biznology.

What brands and consumers get from long vs. short form content

Biznology

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” According to current research in the subject, brands are essential to a well-orchestrated content marketing performance suggesting that “pull” has gained favor. Both play a role when content is the vehicle.

Interactive video for sales just got a big boost from Apple

Biznology

In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” But he goes on to note that “most consumption of online video remains very similar to watching TV via the internet.”. It’s more like an app. That’s engagement. Now it’s easy.

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How to effectively integrate video content onto your website

Biznology

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. This will aggregate and organize your content in a way that shows users your full body of work. Start a vlog. Link to other videos.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Modeling B2B video content on micro-learning

Biznology

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Micro-learning strives to achieve a specific “learning outcome”—marketers might call it the “takeaway”—by delivering a bite-sized nugget of learning content. Micro-learning and video content: where is the focus?

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Are LinkedIn Groups experiencing a crisis?

Biznology

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. What happened to LinkedIn groups?

Help Google help you optimize your content for search

Biznology

Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Google loves structured data. Bourbon Mashed Sweet Potatoes.

Crafting content that works

Biznology

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand. Here’s a guide to crafting content that really does work. We’re all drowning in content.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Has your Twitter engagement recently dropped?

Biznology

Uncategorized Brand Charleston Content strategy donald trump Dylann Roof Emanuel African Methodist Episcopal Church Influencer marketing linkedin marketing South Carolina twitterIn the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Serious chirping crickets. like it nosiest! Et voilà ! Good luck. Is it a thing? Like this post?

Why brands need a different kind of content.

Biznology

There’s been a lot written about content creation, placement, and promotion in recent months. To begin with, there has been an apparent shift to more short form and visually based content (image over text) to suit the small screen user. The “push,” or offer based content sent to the majority of smartphone and tablet users is based on predicted interest and anticipated future behavior.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. The local SF Bay real estate management firm reached out to Fernando to connect and asked specific questions based on the content found inside Fernando’s LinkedIn profile that dealt with Shorenstein Realty.

If you post it will they come?

Biznology

I work harder promoting my online content than I do writing the posts themselves. Content Marketing Internet Marketing Social Media Marketing Facebook Google Google Analytics Hootsuite Search engine optimization Self Incorporation social media twitter Uniform Resource Locator YouTubeAnd so does everyone else, including mainstream media. Not even revolutions just happen.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Gaining an edge over competitors with a knowledge base

Biznology

This is possible to achieve by attaching tags to every piece of content you create, by establishing drop-down menus, or through lists with specific categories; there are many options available for content organization. This ensures that data quality of the knowledge base is much better, because not everyone can publish content easily. Types of knowledge base software solutions.

Act casual, and write your website content

Biznology

Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content. As a marketer, you can take a few different approaches to content.

Biznology’s best info on content marketing

Biznology

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Is marketing content’s quality intrinsic, or proved in the wild? Is your content marketing using your personas and buyer’s journeys? Like this post?

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Socialize your videos for business development

Biznology

So why not enrich your other content with ideas from your thought leadership videos and anecdotes from your testimonials? Video Content for Business Development is Just a Video. Video content buyers doesn’t need to be a TV production. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg.