” After collecting between 2,000-4,000 blogs that are topically-, geographically-, or demographically-appropriate, preparing a content-laden microsite and penning a very short-and-sweet email message pitch, then I send out those 2K-4K emails, each and every one a speed-date, and wait, real-time, at the Inbox. It could be seen as content marketing, yes, but it could and should be a communications strategy toward discovering and prospecting new and future influencers. My expertise, however, is online community outreach and engagement. And people are suspicious and busy. MORE >>

Content Marketing Internet Marketing Social Media Marketing Anne Lamott Bird Bird by Bird: Some Instructions on Writing and Life Facebook linkedin Login social media twitter 'You know how much I am obsessed with “ long-tail blogger outreach ,” right? am a man possessed! That That said, I really don’t collect people. People don’t like being collected. They — we — don’t like being part of a ménagerie de personnes (people also don’t like folks who drop French for no good reason at all, by-the-way). While mean, really excited! Related articles. MORE >>

And duplicate content is ever more problematic. That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. You use the research to build your content strategy and information architecture. Especially in large corporate settings, the main culprit to SEO failure is duplicate content. More importantly, the old stuff is taking up slots in Google’s index, distracting the algorithm in its attempt to rank your content. Clean house. MORE >>

There’s a fine line between taking your friends, followers, fans, and audience on a beautiful and compelling narrative ride and over-sharing, but even over-sharing verging on TMI has been better for the most successful social media artists and content marketers. Blogging Content Marketing Internet Marketing Social Media Marketing Academy Award Facebook Jennifer Lawrence Milan Kundera Saturday Night Live Silver Linings Playbook social media Unison AgencyIt makes me think of the poem by William W. Let me just pull actress Jennifer Lawrence out of a hat as an example. MORE >>

Instead of simply adding a URL, edit the text to a more descriptive and SEO-friendly term like “My Content Marketing Strategy blog.”. 'Image via CrunchBase. LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. new member joins every two seconds. Getting noticed on the network requires a deep well of connections, and some site-specific SEO magic. Claim Your Custom URL. If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google. MORE >>