Biznology

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How to Share More Video Content

Biznology

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Innovative video content sharing.

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Measuring Content Marketing Effectiveness

Biznology

That means examining how well aligned your content is with your audience’s interests and with where they are in their buying process. Any content with a message that is at odds with your goals should be adjusted or retired. Promotion Are you getting the word out about your content?

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The limits of content marketing

Biznology

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Those limitations were real even before content marketing’s ubiquity created a whole new set of problems. Content Overload.

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New Video Content on a Budget

Biznology

It makes sense to have a video budget as a resource for boosting your brand by enlivening everything else that you do online — from customer meetings, to social media, to text content like white papers and blog posts. The post New Video Content on a Budget appeared first on Biznology. Video cost components.

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Website Content Audits — Less Really is More

Biznology

It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. That’s true for content marketing, as well. Why Content Audits are Critical. Google and the other search engines seek to give their users relevant, up-to-date content.

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Influencers: the key to content marketing

Biznology

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well.

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The Wikipedia test for content marketing

Biznology

Good content marketing educates the customer. What you’ll find instead is straightforward, informative content. Content, in other words, that helps the customer understand. The company version is a content-free jumble of slogans. The post The Wikipedia test for content marketing appeared first on Biznology.

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