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What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. All that did was change the shape of the content.

Personalized content for more effective content marketing

Biznology

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Don’t call them, they’ll call you. How did they find your site?

Your team is the best content source for search

Biznology

However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already. The post Your team is the best content source for search appeared first on Biznology.

Biznology’s best info on content marketing

Biznology

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Is marketing content’s quality intrinsic, or proved in the wild? Is your content marketing using your personas and buyer’s journeys? Like this post?

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Why brands need a different kind of content.

Biznology

There’s been a lot written about content creation, placement, and promotion in recent months. To begin with, there has been an apparent shift to more short form and visually based content (image over text) to suit the small screen user. The “push,” or offer based content sent to the majority of smartphone and tablet users is based on predicted interest and anticipated future behavior.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

He believes that social media should be a volume play, and that you should be focused on broadcasting the same content to the widest possible audience, regardless of the different needs, wants, and expectations of your followers or connections. Wayne Breitbarth (author of  The Power Formula for LinkedIn Success ) believes that for every 10 updates, 6 should be for content you didn’t create!

Crafting content that works

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There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand. Here’s a guide to crafting content that really does work. We’re all drowning in content.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Up until now, the  Elements of Communications Planning  students have learned the Georgetown method but now this George Washington University grad added a short hour of Influencer Marketing right on the heels of an hour of Geoff Livingston Content Marketing magic ( how in the world do you follow Geoff? ). Don’t include attachments or inline content. Waiting for class. And How?

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

Act casual, and write your website content

Biznology

Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content. As a marketer, you can take a few different approaches to content.

It’s normal to be bad before you’re good

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Content Marketing blogging blogs Content marketing creativityattended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. Who buys the Nikon D5 and the Canon EOS-1D X Mark II? You don’t need it.

What’s new in content marketing?

Biznology

Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Automated Content. Niche Content. Blog Content.

If you post it will they come?

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I work harder promoting my online content than I do writing the posts themselves. Content Marketing Internet Marketing Social Media Marketing Facebook Google Google Analytics Hootsuite Search engine optimization Self Incorporation social media twitter Uniform Resource Locator YouTubeAnd so does everyone else, including mainstream media. Not even revolutions just happen.

SEO for content marketing: beyond what’s on the page

Biznology

Great SEO work is about more than just the content on the pages of your website. It should go without saying you still need great content – relevant, useful information that addresses your audience’s needs and demonstrates your expertise. The post SEO for content marketing: beyond what’s on the page appeared first on Biznology. Social Matters. Mobile Matters. Summary.

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Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

Is your website’s newsroom missing key pieces of content?

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It’s extra content and information for journalists and customers alike. When developing content for your company website, you may not often think of having a media page or newsroom section, but it can really help provide journalists and media with information to help with your public relations. The post Is your website’s newsroom missing key pieces of content? Do not do this.

Segmenting your content marketing

Biznology

My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all? The post Segmenting your content marketing appeared first on Biznology. Like this post?

Make the most of your content mastermind session

Biznology

Planned carefully, your next mastermind session can produce several pieces of content. Spread that varied content across channels to maximize the return on your mastermind session. The goal of a content mastermind session is to generate ideas with a group of professionals looking to do the same. You transform those ideas into content that really connects with your customers.

Content marketing personalization: know your audience

Biznology

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Only then can you adjust your content and other digital marketing to answer the questions your audience is asking. The post Content marketing personalization: know your audience appeared first on Biznology. It’s a businessperson. Far from it.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

Influencer marketing tools of the trade

Biznology

Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp.

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Content marketing and SEO, a relationship of evolution

Biznology

Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO. Tyler covers the following: A contextual history of content marketing and its ever-evolving state of flux. It’s not a chicken or the egg scenario.

Why don’t more marketers use keyword research?

Biznology

The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand. In this way, keywords become a tagging system that governs what content is needed. All kinds of data living together.

SOCi allows me to load up on topical social content and then let go

Biznology

Right now, I have pretty great content queued up for all three of my 9Round Penrose account through May 12, until almost a month from now.  It was completely painless, easy, and simple to do. The post SOCi allows me to load up on topical social content and then let go appeared first on Biznology. People love to learn and grow. See, isn’t that fun? Like this post?

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

10 essentials missing from your business website

Biznology

Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. More importantly, the search engines like fresh content. SEO Plugin.

15 B2B case studies show how content marketing drives ROI

Biznology

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. They show how content marketing drives ROI with B2B businesses who: Know their audience.

3 predictions for online marketing in 2016

Biznology

Tools like RevealedContext and  SoloSegment  easily allow you to add very sophisticated functionality by taking the mature functionality of the Content Delivery Network (CDN), which is known for acting as a globally-distributed cache for your site, and then actually interceding and adding value and functionality without ever needing to touch your website. There’s more! Happy 2016.

Attention, hamsters! Get off the content treadwheel

Biznology

Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? We’re knee deep in Content Spam. They brilliantly ran a study of IT buyers in the US and UK that directly connects irrelevant content with sales results. In the SEO world, the notion of Content Spam has been around for a couple of years.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Xerox is Focused on Reaching Prospects with their Content – n ot Engaging Prospects using Content. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.  On their company page, they are sharing relevant content with their followers and specific audiences. That’s a lot of hopefuls. What are you paying attention to?

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

Dave Kerpen , best-selling author of Likeable Media ,  says that offering content other than blog content without collecting email addresses is the biggest lead gen mistake sales and marketing leaders are making! Don’t get me wrong – gated content is still a must. No use of content. You will be proud of the way you look on LinkedIn. Where’s Judy’s story?

Visitors hate online ghost towns more than spammy auto posts

Biznology

Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?

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Do-it-yourself influencer marketing

Biznology

You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing.  . Content marketing is expensive in time and cash. Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Thanks to all our sponsors! Like this post? Sign up for our emails here.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How to get 50% more leads with smart content marketing

Biznology

Start With Targeted Content. Solid marketing strategy begins with content creation geared toward each of your customer types. Targeted content can be published on your business blog or guest posts you write for other sites. On each page of content, give readers something to do with a call to action (CTA). But keep in mind: each article should have one audience.

Content Marketing: content strategy beyond marketing and sales support

Biznology

That doesn’t mean, though, that the only success metric for content marketing is its contribution to successful and profitable sales. Despite the overwhelming focus on sales support, content marketing can contribute to the bottom line without being focused on the top line. Still, for most organizations, content marketing’s contribution to sales is going to be KPI #1.

Using email effectively in your content marketing

Biznology

Irrelevant content is a bad thing. Those problems plague everything from direct mail, to web content, to presentations at industry events. Here are some tips how to use email effectively for your content marketing. Relevant Content. Your content has to be relevant or you won’t even get the courtesy of an “unsubscribe.” Everyone hates email. That’s not a bad thing.

Why SEO is just the start for digital marketing

Biznology

With all that hard work behind you – the SEO and analytics, the content strategy and content development – you   must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Content Marketing Search and Content Marketing Search Engine Optimization Digital marketing online lead conversion sales funnel SEO site trafficCongratulations. You’ve won!

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Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%