What’s new in content marketing?
JULY 6, 2016
Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Automated Content. Niche Content. Blog Content.
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense. How to execute a Video 1st content marketing strategy?
Your team is the best content source for search
MAY 17, 2016
However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already. The post Your team is the best content source for search appeared first on Biznology.
Personalized content for more effective content marketing
JULY 18, 2016
Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Don’t call them, they’ll call you. How did they find your site?
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
Act casual, and write your website content
MARCH 7, 2016
Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content. As a marketer, you can take a few different approaches to content.
Why big data and content marketing go together
JUNE 30, 2016
Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. You probably are familiar with both content marketing and big data as concepts, but maybe you haven’t considered how they work together. Too many marketers are treating content marketing as a popularity contest.
Influencer marketing tools of the trade
JUNE 14, 2016
Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp.
Crafting content that works
NOVEMBER 11, 2015
There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand. Here’s a guide to crafting content that really does work. We’re all drowning in content.
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.
Why don’t more marketers use keyword research?
JULY 13, 2016
The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand. In this way, keywords become a tagging system that governs what content is needed. All kinds of data living together.
SOCi allows me to load up on topical social content and then let go
APRIL 19, 2016
Right now, I have pretty great content queued up for all three of my 9Round Penrose account through May 12, until almost a month from now. It was completely painless, easy, and simple to do. The post SOCi allows me to load up on topical social content and then let go appeared first on Biznology. People love to learn and grow. See, isn’t that fun? Like this post?
Do-it-yourself influencer marketing
MARCH 23, 2016
You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . Content marketing is expensive in time and cash. Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Thanks to all our sponsors! Like this post? Sign up for our emails here.
10 essentials missing from your business website
APRIL 7, 2016
Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. More importantly, the search engines like fresh content. SEO Plugin.
Content Marketing Playbook: Strategy and Roadmap
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.
The challenge of authenticity
JUNE 20, 2016
How to write content that is both outside-In and authentic to your brand. My primary advice for web writers, content strategists, and marketers is to write for your audience. This means learning their information needs and using that data as the basis of what content you should write and how you present it. When they do find your branded content, few will understand it.
Why email marketing still matters–and how to make it work
JUNE 15, 2016
We’ll focus on building great subject lines, crafting great content, encouraging action, and staying on the right side of the regulatory line. veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With Like this post?
Why SEO is just the start for digital marketing
APRIL 11, 2016
With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Content Marketing Search and Content Marketing Search Engine Optimization Digital marketing online lead conversion sales funnel SEO site trafficCongratulations. You’ve won!
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Blogging Content Marketing Marketing Automation Organic Search Paid Search Reputation Management Search Engine Optimization Search Marketing Social Media Marketing Web Applications A/B testing analytics Android (operating system) Facebook Google Google AdWords Google Analytics Hootsuite instagram ios marketing pinterest social media social media marketing twitter Uniform Resource Locator YouTube
Staffing and Launching Your Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.
SEO for content marketing: beyond what’s on the page
AUGUST 20, 2015
Great SEO work is about more than just the content on the pages of your website. It should go without saying you still need great content – relevant, useful information that addresses your audience’s needs and demonstrates your expertise. The post SEO for content marketing: beyond what’s on the page appeared first on Biznology. Social Matters. Mobile Matters. Summary.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Tools like RevealedContext and SoloSegment easily allow you to add very sophisticated functionality by taking the mature functionality of the Content Delivery Network (CDN), which is known for acting as a globally-distributed cache for your site, and then actually interceding and adding value and functionality without ever needing to touch your website. There’s more! Happy 2016.
Attention, hamsters! Get off the content treadwheel
FEBRUARY 4, 2016
Content is king, to be sure. But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? We’re knee deep in Content Spam. They brilliantly ran a study of IT buyers in the US and UK that directly connects irrelevant content with sales results. In the SEO world, the notion of Content Spam has been around for a couple of years.
Make the most of your content mastermind session
OCTOBER 23, 2015
Planned carefully, your next mastermind session can produce several pieces of content. Spread that varied content across channels to maximize the return on your mastermind session. The goal of a content mastermind session is to generate ideas with a group of professionals looking to do the same. You transform those ideas into content that really connects with your customers.
Content Methodology: A Best Practices Report
Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.
Content Marketing: content strategy beyond marketing and sales support
DECEMBER 11, 2015
That doesn’t mean, though, that the only success metric for content marketing is its contribution to successful and profitable sales. Despite the overwhelming focus on sales support, content marketing can contribute to the bottom line without being focused on the top line. Still, for most organizations, content marketing’s contribution to sales is going to be KPI #1.
Social media content discovery and curation for the win
AUGUST 11, 2015
There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. SOCi is a unique service. It’s a little like content-farming. If you’re not happy with the content-à-porter they offer, you’re in luck.
10 secrets to research the best SEO keywords
MAY 16, 2016
Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience. Has Gone Before.
Using email effectively in your content marketing
MARCH 14, 2016
Irrelevant content is a bad thing. Those problems plague everything from direct mail, to web content, to presentations at industry events. Here are some tips how to use email effectively for your content marketing. Relevant Content. Your content has to be relevant or you won’t even get the courtesy of an “unsubscribe.” Everyone hates email. That’s not a bad thing.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.
Implement the powerful CloudFlare CDN for free today
OCTOBER 27, 2015
So, outside of spending big money for a hyper-fast solid state server with gigs of memory and a direct onramp to the Internet backbone , you can take advantage of the efficiencies of networks offered by content delivery networks (CDNs). The goal of a CDN is to serve content to end-users with high availability and high performance. for free. actually do. I stress eat. Like this post?
6 studies show why Facebook organic reach is declining so quickly
JUNE 6, 2016
CONSIDER YOUR CONTENT ( SOCIALBAKERS ): According to Socialbakers, which analyzed 4,445 brand pages and 670,000 posts, video is the most effective way to reach an audience with an average Facebook organic reach of 8.7%, followed by Links and Text only posts at 5.3% and 5.8%, respectively . 50,000,000+ businesses have a Facebook page. 50,000,000 businesses post 1.5 What can business do?
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
Here’s FIR #15: THE OPEN WEB VS. CONTENT SILOS : As you may know by now, I am more of a technologist than a communicator. technologies, including content syndication, online collaboration, blogging, and consumer generated media. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?
B2B Marketing Trends for 2016
They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.
How to get 50% more leads with smart content marketing
FEBRUARY 27, 2015
Start With Targeted Content. Solid marketing strategy begins with content creation geared toward each of your customer types. Targeted content can be published on your business blog or guest posts you write for other sites. On each page of content, give readers something to do with a call to action (CTA). But keep in mind: each article should have one audience.