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What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. All that did was change the shape of the content.

All your best content may now be considered fake news

Biznology

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter. Currently, Gerris Corp runs on Squarespace, which isn’t ideal; however, Chris Abraham runs Plone , an exceptional CMS/publishing platform for sharing content online.

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The more the messier for content marketing SEO success

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You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Churn out five-times the amount of content you’ve been writing then hit publish and walk away for a couple days. Then, feel free to get all anal retentive on your content — but only with the stuff you plan to add to your portfolio.

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Why content marketing complements (but doesn’t replace) link building

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Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Content marketing can certainly complement link building, but content marketing does NOT replace link building. BlockQuote).

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

What am I supposed to do with all this data?

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What types of assets or content helps with this? A/B testing results—What types of messaging or design do customers respond to? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise? Tough to do!

Outside-in marketing: a pragmatic approach to content marketing

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Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content. Don’t worry. Thanks to all our sponsors!

The simple truth about what’s driving digital next year

Biznology

And the simple truth is that two highly-related trends are what’s really driving digital in the coming year: Deeply immersive content. The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time. hard and b.) Coincidence?

Search: The art and science of identifying your target audience

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Content is obviously going to be a key piece to supporting that digital strategy. Do the results and available content match up fairly well with who we want to target? And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? With digital, marketers have access to more data and insight than ever. Tons of volume!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The 10 most fascinating people in B2B marketing in 2016

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When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation. Ann Handley is a content marketing pioneer, with scads of books, accolades, and fans to her credit. Hats off to them all! friends.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Why are we going for reach and pushing out content (in many cases other people’s content) just to get the like, share, comment and exposure? You see there was no content to drive demand. Like this post?

How storytelling can shape the corporate brand and culture

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In addition, as social media becomes more mainstream for advertising, they are using storytelling to engage prospective customers in blogs, videos, newsletters, content branding, and other digital communication vehicles. Call this extreme clutter and volatility. Storytelling is ageless and remains the most powerful form of persuasion. including daydreams). like a computer program).

10 Marketing trends to watch for 2017

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Content marketing getting better. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. By better, we mean they are having more success with content marketing campaigns. Of course, this is a good thing because content is so important. However, it does mean being prepared to allocate more budget to content marketing.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

Personalized content for more effective content marketing

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Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Don’t call them, they’ll call you. How did they find your site?

Content marketing data: It’s not geeky and it’s not boring

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If you don’t know what the most productive page on your site is, how can you devote resources to creating more content on the same topic, or in the same format? How will you know to promote that content via your most productive channels? The post Content marketing data: It’s not geeky and it’s not boring appeared first on Biznology. Data gets a bad rap. Like this post?

The state of B2B marketing in Asia—moving toward digital

Biznology

From this starting point, we can clearly see what digital touchpoints and content are most engaging at each stage of the sales cycle. These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information. We offer content development services too. That puts pressure on margins.

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7 key roles in digital marketing

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“What kind of team do you need to create outside-in marketing content?” But it has occurred to me since the talk that my team is somewhat unusual. I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. But let’s assume you do need to start from scratch to build a content marketing team from the ground up.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How to simultaneously attract new prospects and retain loyal customers

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Acts of Service:  Reading and sharing their content, participating in their survey or helping them make their company better. If they’re on social media, give them shoutouts or share their content when it makes sense. One of the challenges business owners face is attracting new customers while trying to retain current customers. Understand what really matters to your customer.

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

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Google wants your content food as hungrily as it wants the the President’s latest transcript or the top headlines from the New York Times. Google thinks that it really sucks that only 1% of all online content-providers offer more than complete crap. Content Marketing Organic Search Search Engine Optimization 2015 Oxnard train derailment Big Data Business Insider Facebook Googl

New Year’s resolutions for digital marketers

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Have you viewed any of your brand’s ads or content? Content: the painting, not the frame. Your content. Your content exists to answer customer questions at every step in their journey. If you’re spending significantly more on usability, navigation, layout or design than on the content (ideally) highlighted within that design, you might want to rethink that allocation.

What content to blog for Google search success

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After I wrote  The More the Messier for Content Marketing SEO Success  I received an email thanking me for the post, but also noting something else. While learning how to write content to best support your marketing goals, the golden ticket is what to write, week-after-week, that will drive people organically, over time, more and more, to your website. What to Write? You heard me.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Interesting content marketing trends to watch for in 2017

Biznology

Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already. A new year is upon us and growth is evident with the many changes in content marketing. SEO still reigns.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense. How to execute a Video 1st content marketing strategy?

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Your team is the best content source for search

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However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already. The post Your team is the best content source for search appeared first on Biznology.

Gaining an edge over competitors with a knowledge base

Biznology

This is possible to achieve by attaching tags to every piece of content you create, by establishing drop-down menus, or through lists with specific categories; there are many options available for content organization. This ensures that data quality of the knowledge base is much better, because not everyone can publish content easily. Types of knowledge base software solutions.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

What brands and consumers get from long vs. short form content

Biznology

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” According to current research in the subject, brands are essential to a well-orchestrated content marketing performance suggesting that “pull” has gained favor. Both play a role when content is the vehicle.

Interactive video for sales just got a big boost from Apple

Biznology

In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” But he goes on to note that “most consumption of online video remains very similar to watching TV via the internet.”. It’s more like an app. That’s engagement. Now it’s easy.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

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In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. The local SF Bay real estate management firm reached out to Fernando to connect and asked specific questions based on the content found inside Fernando’s LinkedIn profile that dealt with Shorenstein Realty.

Crafting content that works

Biznology

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand. Here’s a guide to crafting content that really does work. We’re all drowning in content.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Are LinkedIn Groups experiencing a crisis?

Biznology

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. What happened to LinkedIn groups?

Help Google help you optimize your content for search

Biznology

Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Google loves structured data. Bourbon Mashed Sweet Potatoes.

Paid online influencer marketing is fully mainstream

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In other words, if your content marketing material fills a vacuum or is best-of-breed and brings something truly unique or useful to the table then all is forgiven. Among the tools include sponsored website links, native advertising, sponsored posts, sponsored reviews, product placement, and influencer marketing. Outside of influencer marketing , offering free branded tools really works.

How to effectively integrate video content onto your website

Biznology

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. This will aggregate and organize your content in a way that shows users your full body of work. Start a vlog. Link to other videos.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust