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AUGUST 21, 2009 Viral marketing: the pandemic is over
If you had the right piece of content, you could seed it with a few and it would spread to many. A decade or so ago, when email had reached critical global mass, we all realised that certain attachments had the power to propagate themselves. The video with the cat jumping out of the bush. The spoof Ferrari engine sound effect that ultimately spawned the Crazy Frog phenomenon.
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