Is Pinterest Pointless for B2B Firms?
JUNE 20, 2012
B2B Blogger B2B Marketing B2B Social Media Content MarketingYou don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. Will pinned images of an optical particle counter really bring in new visitors? Viral Traffic = High Bounce Rates.
10 Ways To Put Old Blog Posts To Good Use
APRIL 11, 2012
Here are 10 proven ways to repurpose or remarket valuable blog content. downfall of blogs is the content is scattered. Any post in the archives that still gets traffic is an underperforming asset without an appealing offer somewhere in the content. Bloggers are always looking for great content to share with readers. Publish an e-book. Create downloadable PDFs.
B2B And A Resistance To Video Marketing
MARCH 26, 2012
B2B Marketing B2B Social Media Content Marketing VideoConventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting. It sounds redundant, but it works.
25 Awesome Twitter Tips
MAY 10, 2012
Make multiple employees users of the account and you’ll expand your content, style and amount of conversations. CONTENT. Provide interesting content: Post information your audience will find helpful, from statistics to news to stories. Last week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. Enjoy, Jeremy.
Five Steps To Better B2B Lead Generation
NOVEMBER 9, 2011
Make sure that some of your tweets go to landing pages on your site or refer back to content offers that you have. Many marketers who have discovered tips or tricks about their field keep those items close to their chest. It’s understandable why they would want to preserve these secrets, whether for competitive advantage, job security or simple jealousy. Make Sure Your Website Is Optimized.
Are You Ready for B2B Mobile Marketing?
APRIL 23, 2012
Trade publications are following suit; both types of mobile content present great advertising opportunities. Developing Visual and Video Content. People have a decided preference for video and images for their mobile content consumption. Clever marketers can use the codes to inject an element of fun into the work … and get more work out of their content at the same time!
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. Forget social media and content marketing for a moment, the reason buyer personas matter so much is that B2B buyers and B2B buying has changed. Right?
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
YouTube is not only a great video platform to host your content, but it’s status as a video ‘sharing’ site makes it one of the most popular platforms for online users to engage with video content. Commenting, Video Responding, Messaging and Liking/Disliking other users content encourages those other users to interact with you, your YouTube Channel and your YouTube video content.
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.
Follow The Money To The CMO
SEPTEMBER 19, 2012
They bring necessary technical skills in: marketing automation, A/B and multivariate testing, search engine optimization (SEO), web and social analytics, pay per click (PPC) and bid management, behavioral targeting, content management, video, HTML, and the list goes on. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. So began the gold rush…. Portfolio or suite?
10 Questions Your Content Marketing Operations Must Answer
AUGUST 29, 2012
Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? You have been creating content for years. Conduct an audit and get the full picture of the content available for your new initiatives. 2. Who have we assigned to govern our content on an ongoing basis? Ideally this is a content strategist. When will be our next?
7 Reasons You Can’t Afford to Ignore Lead Nurturing
JANUARY 12, 2012
But that doesn’t mean you should just ignore these leads or throw them right out the window along with the bad leads. A key component of a good lead management system is implementing lead nurturing, which allows you to develop relationships with your leads in a timely and effective way by setting up targeted email campaigns. By following up with these leads and providing valuable content to further educate them about your industry, company, and product or service, you move them farther down your sales funnel until they are ready to become customers. 2. Source: Gleanster Research).
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. Tips for Getting Business Buyers Engaged With Content Marketing Let’s face it. Good resource for content marketing and copywriting are Junta42 and Copyblogger. Why buy?
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
Content Marketing Playbook: Strategy and Roadmap
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? It’s a mindset that, when applied to your B2B content marketing strategy, will open up a whole new world of ideas and possibilities.
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Enjoy the rest of the article at the Content Marketing Institute. What you may be having a hard time finding after learning that “you are the media” and that you must “think like a publisher” is content to help you learn how to do so. Sign up.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
Jeremy: Tell me a bit about yourself, your role in SAP , and the size of the team that is responsible for social media, content marketing, and online communities. Traditional content marketing and online community marketing in our company is typically managed by our global teams, however, there is a percentage that is done locally. Enjoy the read. Has it achieved your outcomes?
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?
Staffing and Launching Your Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? Allowing them to share content easily with colleagues is a simple and highly effective way to promote action and encourage stickiness of your content.
How To Keep Your Blog From Undermining Your Brand
APRIL 4, 2012
To avoid this problem, you need to read over your content thoroughly and proofread carefully. 4. You can do this by providing interesting content that encourages readers to tune in, comment and get involved. B2B Blogging B2B Marketing B2B Social Media Content Marketing Guest PostsIt’s what defines you to customers. It’s who you are. It Looks Different than Your Website.
The Top Three B2B Marketing Themes for 2012
JANUARY 19, 2012
CONTENT MARKETING. According to articles from the Content Marketing Institute , B2B Marketing Insider and the Marketing Leadership Council, content marketing will also be priority in 2012. Based on a survey completed by the Content Marketing Institute, budgets will increase significantly for content marketing initiatives 2012. This includes outsourced content marketing solutions. Michael Brenner with B2B Marketing Insider predicts that senior positions for Content Strategists will become common place within marketing organizations. SOCIAL MEDIA.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Because the design of blogs hasn’t really developed that much from their first appearance on the scene, that means you’ve only really have the sidebar, header or post content to grab your audience’s attention. About The B2Bblogger: Jon Buscall is managing director of Jontus Media, an onli ne content marketing agency in Stockholm, Sweden. clicks down. Or Does It? 5.
Content Methodology: A Best Practices Report
Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. Address these emotions in your content.
Use Storytelling for Powerful B2B Web Content
JUNE 7, 2012
B2B Blogger B2B Marketing Content MarketingToday’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. They want to see the people behind the business, and hear stories to which they can relate. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Great storytelling sparks emotion. What stories to tell …. Your company. Company history lets customers know how long you’ve been around. Your customer. Your brand.
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Measuring the Value of Digital Marketing [#B2Bchat Recap] May 3rd, 2010 | By Andrew Spoeth How do B2B marketers tackle the question of marketing campaign value ? Search (PPC and SEO). These
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product! Or Does It? 5.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! But is a comprehensive measurement strategy the key to success? Absolutely not.
Five Tactics To Create A Winning B2B Facebook Contest
SEPTEMBER 24, 2012
If you haven’t yet delved into content marketing, look around your office for unused swag (branded magnets, jump drives, t-shirts, etc) from a prior conference and mail them to those new members of your mailing list. 3. Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. 1. Make the contest easy to enter. Capture and nurture your leads.
5 Secrets Behind A Strong B2B Content Marketing Strategy
JUNE 26, 2012
In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. Forms, outlets and advice for how to advance content are numerous , though often hard to narrow down and use to formulate a strong content marketing strategy. It is fairly simple to create great content that has nothing to do with you and your business. If your content is off topic, your audience will be, too.
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
Topics include content marketing, B2B social media, demand generation, marketing automation, and more. tagged in B2B Marketing , CMO B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. It’s just there, in everything they do. Sign up.
B2B Marketing Trends for 2016
They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.
Building Your Content Brand In The Content Marketing Arms Race
MAY 9, 2010
We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. Same for content marketing. Most content will be of the not-very-good kind. So even good content will get fewer downloads. Great content isn’t about you.
Overcoming the B2B Marcom Manager's Content Conundrum
APRIL 29, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
tagged in B2B , B2B Marketing , B2B Social Media , B2B Social Media Strategy , Social Media , strategy B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. After all, who else can lead your company down the path to social media success but you? Or Does It? 5.
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
Develop Content Beyond your Product. It’s an amazing example of creating content around a customer’s passion instead of just focusing on a product. B2B Blogger B2B Social Media Content MarketingSo you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You just have to understand one thing. Nobody cares about your product. Nobody cares about your product.
Study: How Much of Your Content Marketing Is Effective?
Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%