Promote your Blog content with a Blog RSS Feed – this is [.]. In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. In this post, we’ll look at some fine tuning areas that can make you stand out from the masses. LinkedIn Social Media MORE >>

2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. Once they find us, we can provide these three things by: creating informative content that answers their questions, and instills a feeling of trust by not being sales and imparting unique, compelling information in a non-biased and engaging way. creating a search strategy that hits your prospects in each phrase of the buying cycle, and placing your content in all the places they search for the information. You say you did that in 2012? Did you really? MORE >>

For many businesses, the number one headache is having a regular stream on content to put on your site, in the form of web pages, blog posts, whitepapers, videos, data sheets, etc. SEO experts constantly extol the virtues of re-purposing content, in the hopes of easing the need for a flow of new ideas. With that in mind, people who re-purpose content are often cognizant of paying attention to be sure that they are not plagiarizing themselves, and creating duplicate text for multiple assets. That’s duplicate content. And that means duplicate content. MORE >>

Content Development Conversion Metrics Lead Generation 'When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page. Often, a landing page is separate and distinct from interior pages on your site. Many times, your interior product or services pages are also “landing pages” in that they are the entrance page for a visitor who finds that page in the search engine results pages. What’s the difference between a hard CTA and a soft CTA? MORE >>

'With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. Google loves fresh content. On most brand-centric websites, it’s unrealistic to continually add new pages of content. Yet, Google loves fresh content and your relevance will increase in its eyes when your site is regularly updated. Therefore, the most logical way to continually update your site with fresh content is via an onsite blog. SEO is content driven. MORE >>