These will take more time from you and your team to assess, but certainly can give you a better indication of the content and people that matter to you. For instance, location metrics can better help you understand if you need to translate content or even add more content to focus on other regions, but you need to get an understanding from the business if that’s really ideal to sales and revenue generation. Last week I spoke at the European Corporate Communications Social Media Summit on tracking influence and the non-financial ROI. But don’t discount them. MORE >>

Part of that redesign allowed us to immediately add social media functionality, video content, integration between the newswire and our site, and the company’s first RSS feed. As part of the relaunch, one of the very first things we did was a tremendous amount of research benchmarking our media room content and design not only against our competition, but also against some of the world’s leading brands such as Toyota and Cisco. In addition, we heard requests from a variety of journalists on how we could improve our content to provide more timely and key additional resources. MORE >>

Deliver on content : Just as a winning team in sports needs to field its best players in order to succeed, a good B2B marketing company will deliver content that wins. There are a number of ways companies can now do this via Twitter, a blog or research as some examples, and providing original and relevant content is key. As the concept of content marketing has grown it will continue to be important for most B2B companies. Application Discussion Soap Box content marketing sports marketingHow are you attracting and keeping fans? You are What You Read. MORE >>

Here are some ideas that I’ve found to be useful: If you want your event to stand out (or if you want to stand out during an event) then make sure you are posting good content. Re-tweeting and adding favorite tags help, but most people are looking for content, so be prepared  ahead of any conference and know what you plan to post and when; think of this as your Twitter editorial calendar. If you are managing a B2B event think of ways you can use Twitter to not only push out content but also to connect people at the event and following your activities. Twitter. Video. MORE >>

Who are your content superheroes? 'Social media continues to change the way brands communicate with stakeholders. Its introduction into the our arsenal of tactics has provided many benefits, including the ability to share important information, listen to feedback and connect with others. When I speak at events I continue to be impressed with the growing surge and interest from B2B companies in developing programs leveraging social media. Last summer I introduced my kids to Jackson Pollock…and then we went and had some fun in the garden. Let me give you an example of what I mean. MORE >>