B2B Memes

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The Coming Death of Self-Publishing

B2B Memes

Related posts: The Coming Content Marketing-Publishing Continuum. It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. In fact, it’s healthier and growing faster than ever. These distinctions were once a reliable measure of quality.

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. ” In 2008, Conley’s focus began to shift from traditional trade journalism to content marketing, which at one point he described as “the most exciting part of the B2B world today.” Paul Conley. Schaefer.

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.” If they don’t have a positive, can-do attitude towards programming, they won’t succeed. The decisions they make can strongly influence your content, and if you don’t know what to ask for and to explain why you’re asking, your content will suffer.

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

This was not only easier than our publishing CMS at work (where the same process would have taken hours, not seconds) but more functional—because there were comments, something most content management systems still lack. Careers Journalism New-Media Models Adam Tinworth blogging content Content management systems Le Web liveblogging LiveJournal new media Reed Business Information Wordpress

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Journalism, Professionalism, and the Turing Test

B2B Memes

The test is not whether the content is dryly factual or snarkily silly, superbly impartial or grossly biased. What’s the way forward for journalists? Doubling down on the traditional ideals of objectivity and impartiality? Embracing the subjective, personality-driven approach of social media? Or is there some uncertain, ill-defined middle way? But I wonder if professionalism is sufficient.

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Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

As an editor myself, my instinct is to say that those sales people just don’t have the brains and creativity to sell good content. As the old advertising model that powered trade magazines for so many decades withers away, it’s getting harder and harder to sell independent, reader-oriented content. Commodity Content, Demand Media, and Quality. On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. But that’s not fair. Where does that leave us? It beats me.

The Future of Content Is Not Destination but Identity

B2B Memes

Founded by Joshua Topolsky and several other former Engadget staff, it’s been praised for its dynamic design and for features like StoryStream, which aggregates the site’s content into timelines. But Does its future lie in becoming a great destination site, or in creating a unique identity for its content? So how then can content serve its publishers?

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“Content Is Power”: Q & A with Mark W. Schaefer

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For both areas, content is power on the social web and to the extent we can create it and move it virally through a network, we will be successful. So both fields are absolutely in the content creation business these days. The hunger for content is nearly insatiable. Ethics and Content Marketing: Ex-BW Writers Weigh In. Mark W. Schaefer. Use your head. love that!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Three Tips for Simple but Effective Infographics

B2B Memes

It’s evidently a topic that resonates with all kinds of content creators, not just journalists. Design blogging content graphicsAngela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort. The articles and resources Alcorn cites are enormously informative, but almost too much so. Borrow an infographic.

Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

Journalists, Content Marketing, and Tough Questions. Though I understand its appeal, I’ve never found Facebook compelling. What I’ve taken to be its core assumptions—that one’s world is divided into friends and everyone else, and that all your friends are friends in exactly the same way—just don’t work for me. As a writer, I’m interested in having people read my work.

A Lesson from the Digital Productivity Terrorists

B2B Memes

And yesterday, B2B editorial consultant (and—full disclosure—my long-time mentor) Howard Rauch tweeted that “continuously overloading B2B editors with digital responsibilities undoubtedly is key reason why original content is dying a slow death.”. New-Media Models content content farms journalism new media old-media print publishing models Social Media WritingAnd yet I wonder.

Do B2B Editors Get Twitter?

B2B Memes

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. Tweets or retweets that link to the editor’s own articles or other content from the publisher’s brands. Tweets or retweets that link to or contain content from sources other than the editor’s company. It’s clear that for all but one of these editors, promotion of their own content is a driving force behind their use of Twitter. There’s no authoritative answer that I know of. Curatorial. Conversational.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst.  Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. If anything, the B2B industry needs to encourage early adopters, not bemoan them. And those early adopters should not just be tolerated, but actively encouraged and supported.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Infographic skills: No longer optional for journalists

B2B Memes

So journalists, content marketers, and writers alike take note: Infographic skills are no longer optional. First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. But the fact that I want to do it reflects the power and beauty of infographics. It encourages your readers to dwell on data they would otherwise skim over.

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30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

More content means more blog traffic. However, content without marketing is like a cart without a horse. No matter how good it is, content can’t go anywhere by itself. When I tweeted about my content, it clearly got more page views than when I didn’t. Repurpose content with great care. If you don’t adapt your content accordingly, it will fall flat.

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Should You Publish? A Tale of Two Melvilles

B2B Memes

Wouldn’t we all be better off if we didn’t spend so much time writing, reading, or otherwise consuming second-rate content? While it’s obviously true that 95% of content is crap, what isn’t so obvious is which part is crap and which isn’t. Most of us just aren’t very good at judging the true worth of content. Keys to Effective B2B Content. Not Herman.

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Is it any accident that as traditional trade publishing declines, content marketing is on the rise? Content marketers—in many cases, former advertisers—understand what traditional publishers have too often forgotten: editorial generates currency. Have you wondered why advertisers have been devoting more of their budget to content marketing and less to traditional advertising? Content Marketing New-Media Models journalism monetization publishing modelsOur newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Curation: Add Value and Pass It Along

B2B Memes

The act of finding great content and linking to it, he says, is a fine idea. Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue. Though he dislikes the term curation , he approves of the activity as it was originally practiced.

Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

But for any content creator, SEO (as most people practice it, at least) is the kiss of death. If you want your content to work, write for people, not for search engines. I was reminded of this at last week’s SIPA meeting. That is, whatever you gain from writing for search engines, your site visitors lose through irrelevant or shallow content. It is something they simply accept.

The iPad and the False Distinction Between Consumption and Creation

B2B Memes

Listening yesterday to Leo Laporte’s podcast, This Week in Tech , I was reminded how technology is constantly befuddling those who believe in a clear distinction between content consumption and creation. As Laporte and guest Dan Patterson noted, it’s remarkable how this small device that was once pigeonholed as “just a content consumption device” has opened up new creative outlets.

Hear a Buzzword? Demand a Definition

B2B Memes

Content marketing. Susan Getgood raises an important point today on her Marketing Roadmaps blog when she calls attention to the multitude of conflicting definitions for terms like content marketing and native advertising. New Editorial Rules Nod to Content Marketing. Content Marketing native advertising Native advertising. Engagement. Ask for a definition.

Three Ways to Annoy People and Produce Great Content

B2B Memes

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. But in a content-marketing setting, staff and stakeholders new to the publishing ethos may be less understanding. If you want to produce great content, you must risk irritating people in one or more of the following three ways. 1. The trait is not genetic, but occupational.

5 Things I Learned from Self-Publishing

B2B Memes

The Coming Content Marketing-Publishing Continuum. If nothing else, self-publishing is a learning experience. You learn not just about the process, but yourself. It’s not for everyone, certainly, but don’t count yourself out as a self-publisher until you give it some serious thought. Don’t count on making money. If you’re doing it for the money, you’re going to be disappointed.”.

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Journalists, Content Marketing, and Tough Questions. Jesse Noyes. Say “I”

A Word Every Publisher Should Know

B2B Memes

As new ways of delivering and presenting content arise, will they look backwards and mask the new with the familiar veneer of the old? Related posts: The Future of Content Is Not Destination but Identity. Skeuomorph. It’s one of those words you have to look up several times before you can remember it. Why should publishers care about skeuomorphs?

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Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. The way forward for journalists is not commodity content but uniquely personal content. They are not going away. Then last month, Steve Lohr of the New York Times revived the issue. As James W. Without the I , there’s no you.

The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward

B2B Memes

Reading Mathew Ingram’s take today  on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. The key to this tale is, as Ingram puts it, that the fake bylines “were designed to simulate hyperlocal content.” Instead of looking forward, it looked backward.

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The Case Against Content Worship

B2B Memes

Via the Media Briefing , this thought-provoking if rambling takedown of publishers’ unwarranted faith in content : “Once upon a time content in this industry was the reworked press releases that kept the advertising apart on the printed page. What is valuable is a deep understanding of what users need in order to better accomplish their work – and a determination to build technology and content into contexts that make improvements that people will pay for and where they will deposit their own content as well.”. Five Reasons Not To Fear Content Farms. Jarvis.

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Three Common Failures in Online News: Are You At Fault?

B2B Memes

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. The studies focused on B2B e-news from well-known trade publishers and included totally staff-written content as well as mixes of aggregated and staff-written material. Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere. 

How Can I Make You Pay for This Post?

B2B Memes

The last in her list was “how to make people actually pay for content.” But the phrase implies something worse: that if people aren’t paying for content, they must be stealing it. have no issue with paying for content, nor do I think content should always be free. But I’d rather think of the challenge this way: how to create content so good, and a distribution mechanism so simple, that people want to pay for it. The content market is no longer about control, but collaboration, about equal exchange. Making Paying for Content More Personal.

Are You Highly Digital? Try This Test

B2B Memes

In other words, you are not simply producing second-stage shovelware , but genuinely digital content, shaped to take full advantage of its digital medium. In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. That’s no surprise. Are you highly digital?

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More Lessons from My 10-Tweets-a-Day Challenge

B2B Memes

First, I’ve found that tweeting about articles and other Web content is a good way to keep track of them. I don’t often remember to bookmark things I like. On days when a lot of them were sharing great content, I didn’t have any difficulty meeting my quota. Social Media content conversation TwitterMainly, though, I wanted to make better use of my Twitter account. Stay tuned.

The Yin and Yang of Content Economics

B2B Memes

Content is getting ever cheaper, but to be effective, content has to get ever better. In a time when everyone is becoming a journalist, Neil Thackray says , “that must mean there is an oversupply of content. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”. Cheap content fits right into that equation.

New-Media Survival at SIPA 2012

B2B Memes

As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. If you can’t make it to SIPA, fear not. expect there will be more than a few attendees reporting on the event.

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

In Sivek’s article, Medill ’s Rachel Davis Mersey repositions the role of journalism education in brilliantly simple terms: “I object to the idea that all new products have to be digital products. I’m pushing my students to not be content-first, not platform-first, but audience-first,” Mersey said. “My classes are designed around selecting an audience and researching it, using mostly secondary sources, and some primary research techniques.”. It’s the right direction for J schools to take. But does it go far enough? The field is wide open and you can roam wherever you want.

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Doubling Down on Print, for Better or Worse

B2B Memes

They just want the content. A nice specimen. Photo by Robert Burdock/Flickr. Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. As a book collector, I’m pleased that books will be more beautiful. But as a reader and writer, I’m quite indifferent.