Since then I’ve been thinking a lot about another new model Quartz embodies, this time involving its content. Anderson content controlled circulation corporate journalism editorial calendars Gideon Lichfield Joshua Benton obsessions Paul Raeburn printGideon Lichfield. Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Instead of the traditional editorial beats , its coverage reflects what it calls obsessions. In fact, for the B2B world in particular, it is a crucial concept. MORE >>

The test is not whether the content is dryly factual or snarkily silly, superbly impartial or grossly biased. What’s the way forward for journalists? Doubling down on the traditional ideals of objectivity and impartiality? Embracing the subjective, personality-driven approach of social media? Or is there some uncertain, ill-defined middle way? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. think not. You should behave accordingly.”. MORE >>

My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. don’t want people who are our fans and follow us to see the same content and decide to only follow/friend one of the media. It’s important to provide good, quality content to our readers with good ethics backing them up. Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Absolutely. MORE >>

The conflict might be even more problematic for content marketers than for independent publishers. Personal Branding Social Media blogging branding content Content Marketing control editorial identity personal branding voiceMUD  day 10: On his new blog today, UK journalist Tony Hallett considered a question raised indirectly by my Tuesday post on destination versus identity. His concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding. But as he noted, social media largely defies such control. MORE >>

For many journalists, their entrée into book publishing may be initiated by their employer, as the Times article suggests: “Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are hunting for revenue by publishing their own version of e-books, either using brand-new content or repurposing material that they may have given away free in the past.”. Related posts: Journalists, Content Marketing, and Tough Questions. Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Probably not. MORE >>