The Case Against Content Worship
B2B Memes
OCTOBER 5, 2012
Via the Media Briefing , this thought-provoking if rambling takedown of publishers’ unwarranted faith in content : “Once upon a time content in this industry was the reworked press releases that kept the advertising apart on the printed page. I don’t think Worlock would claim, any more than I would, that excellent content has no value.
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