It was Content Christmas! Content junkie that I am I loaded up my bag with goodies and almost walked away. Last week we talked about how to rock your trade shows. This week let’s follow that up with a glimpse into trade show stupidity with some stuff that just shouldn’t happen, but sadly does (and I have proof). Let’s look at this booth. It’s a 20 by 20. That’s a lot of real estate for this poor guy to cover. No wonder he needs a rest at 10am. Plus it’s soooo boring. There’s nobody in the booth. What a huge waste of time that must be. The other booths are busy, but not this one. MORE >>

Sitting through yet another B2C webinar they promised had business content and doesn’t?  Stuck on a project charter review call with the Hand-Wringers? Bored with the Keebler Elves’ mandatory due diligence training module? Time for some distractions! Here are a few incredibly distracting links which are defensible if the Thought Police audit your online wanderings. Being Productive – No, seriously. love Time Management Ninja and this may be my favourite recent post from them. It’s 14 dangerous ways you can actually get stuff done. WDH a MobiStrat! What ever shall we do?). MORE >>

And they’re asking for more leads, more content, more campaigns, more programs. Recycle Some Content. Go find a really old piece of content that is still relevant and re-release it as a “classic”  Chances are even the people who read it the first time around won’t remember. In fact, take a page from their rather brilliant playbook and bundle three or four related bits of content into a “Must Reads” package like this one: Got Webinar? Send one to everybody who downloads your content asking for top issues and challenges on the topic. Uh oh. MORE >>

Actually, I’m more of a content whore. also travel a lot so when the airline Thought Police have pried my computer, BlackBerry and iPod from my cold, stiff fingers, I’m left only with the in-flight magazine or some great content. My other, and primary motivation is that I’m a content marketer myself so I’m always looking for inspiring ideas, horrible examples and ass-covering data for my corporate overlords. figure I download about 40 MB of content a week, mostly documents. And put me on your list for new content.  Please. Please. MORE >>

And I spent hours making your content much less bland. Who doesn’t  love the end of the quarter? Time to kick back with a nice drink and celebrate a job well done! Pardon me? You didn’t make your numbers? You missed the revenue target? You pooched your opex? The finance people are closing in like Dementors? The Sales Squirrels are running in ever-diminishing circles? You know what’s next, don’t you? Something has to be sacrificed to appease the God of Sales Awards Clubs. On South Park* they blame Canada ; in the real world, they blame marketing. BLAME MARKETING. Times have changed. MORE >>