B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

For B2B inspiration, check out enterprise software company Contently’s list of 5 top B2b Instagram accounts. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends. Not only do people not have ( not make? And, yes, this does work for B2B marketing! Your philosophy?

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

What Marketing Content Works Best for B2B eNewletters? A large percentage of your email recipients will open your email on their mobile device. Here’s one critical thing you need to do to make sure they read it! Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. Contact New Incite today.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

Google changed its algorithms to favor quality content in the form of long blog posts. Content marketing often requires a high volume of publishing to be effective. A one page plan brings all the channels together, allowing you to coordinate and manage everything that needs to get done from one place. Marketing is changing fast, and you have to change with the times. They work! ).

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

Millennials’ need for discovery means that you should openly share information and provide interesting, helpful and engaging content. 2. You did the research. You wrote the plan. You know where your B2B target audience gets information and how they buy, right? Not so fast. Just when you think you know your B2B buying audience; it’s changed. Why should you care? 1.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

In one case, the business’s home page was heavily modified so that the client could not modify the content and we could not optimize it for the search engines. Marketing Soapbox content results SEO social media websiteThe advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. Why would someone hack my my site?

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

There is content marketing that attracts your target audience. So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Now marketing plans are even more important, because there are more moving parts.

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers. Yet there is proof that content marketing works.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. We provided training on how to re-purpose existing content and knowledge into engaging blog posts. You need a great site with great content to convert the qualified visitors you do get.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. One had a product development niche that was reflected in its branding and social media content. Some talk about content, and others point out three or five factors you have to have right, such as audience, responsiveness, generosity.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did. Email marketing is easy, right? You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send! Right? Wrong. A few days ago I got an email from a company announcing their name change.

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3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

Include the name of the author of the blog post or other content you are sharing in your message – it’s a good practice and you are giving a shout out to a colleague rather than just sharing your own material. 2.) If possible, after you enter the URL to the link you want to share, you can go back and delete it! b2b content Facebook LinkedIn marketing social media Tips: 1.)

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

LinkedIn has the right to take down your profile and its content. LinkedIn retains the right to use your content and information you share, but you own it. “You own all of the content, feedback, and personal information you provide to us, but you also grant us a non-exclusive license to it.” Right beside the Relationship tab is the Contact Info tab that I mentioned.

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What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. have found that the eNewsletters I like include a combination of interesting and valuable content. They are not a regurgitation of what others have said before, but they include original content. Here are three things to consider when planning your B2B eNewsletter content: 1.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

Content marketing requires strategy and discipline for successful results. For success in content marketing, you need to be strategic and disciplined. Understanding your audience, how to leverage your services and products, and how to execute content are key factors. Identify the content your audience needs and wants. Analyze your competitors’ content marketing.

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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

According to eMarketer , adults spend (on average) five and a half hours on video content every day. Whatever content you choose, you are providing a little behind the scenes information that customers will appreciate. 7. If you use technical whitepapers or have a guide for a product, create a video introduction that outlines the content and invites viewers to download the document.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Use a table of contents so that people can scan easily. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? If one or more of your competitors has a good online presence, you can glean what keywords their website, content and social media is focused on. Here are some of the ways a competitive analysis can help your B2B marketing. 1. Or declining?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. You can read the dramatic (my blood pressure definitely went up) story here, B2B Marketers: Has Your Online Content Been Copied? think re-purposing is brilliant.

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Google now emphasizes a good user experience (fast-loading and ease of navigation across devices) and quality, in-depth content. Research what information your audiences want and need and create and provide content around that. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. But today the SEO industry is in decline.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. Your great content in the forms just mentioned exist on social media platforms and on your website. social media (other than blogs), 2.)

Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

It’s the quality of the content and user experience that make a difference. I was going to write about another topic for today’s blog. ” Wrong! I got the information about the survey that I wanted, but minutes later I also got an email from the content author, telling me I had subscribed to some kind of email. tried to get rid of it, but there was no way.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

You have bad content on your website. If you don’t plan your website content in advance or if you leave it up to a web developer to create content, you could end up with an ineffective site. You should draw a diagram of the site navigation you want and write a description of each webpage, including the page objectives, content and features. Your content is static.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Do they spend a lot of time on Facebook and follow your content there? Add value for your customers by sharing informative content on social media. Content marketing helps attract new customers, but it can also be used to educate and engage existing customers. Content can include blog posts, videos, whitepapers, user guides, eBooks, slide decks, podcasts and more.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. Post content and updates about what you do. Provide links to your and others’ content about your products, services and industry. Still haven’t dipped your toe into business-to-business social media marketing waters?

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

What kind of content, graphics, images, forms or other features will each page have? Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play. can use effectively. The solution is a written web site project plan.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Technology Marketing b2b content customer marekting social media trade showLike many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. Over time these accumulated and I wanted a place to put them.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. Twitter Icon.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

When (not if) people follow you, you need to deliver content and information consistently. I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Trust. Tell it!

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

So it’s not that “content is king,” it’s that “substantial content is king.” Your presence on social media and how others share your content makes a huge difference. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content.

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How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. Marketers, when you plan your marketing content and campaigns, make sure to test the concepts. ” If you are interested in creating a marketing plan that includes transparent, value-add content and campaigns, contact New Incite today.

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. Here is a list to help content writers who were born before 1965 write better content for online use. 1.

Content Marketing Predictions from the Experts [Infographic]

B2B Marketing Traction

Are you planning to up your content marketing game in the new year? Here are some of the major issues to consider in your content marketing plan. Brand.com published this post, “ Industry Influencers’ Content Marketing Predictions for 2015 ,” with several predictions from content marketing experts. Marketing Planning content marketing See # 3 below].

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Blogs are designed for the non-graphic designer, non-programmer to quickly get content published online. Increase content creation for your company. Today shareable content is king. Is blogging worth it for B2B marketers?

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Engage your prospects and customers with valuable content such as helpful tips, user guides and how-to’s. Vary the content (webinars, videos, eBooks, whitepapers, infographics ) so that you reach different audiences and appeal to different learning styles. Now more than ever B2B marketers must focus on their existing and prospective customers. Know your customer.

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