Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. Why is content relevant to your industry and the products and services you provide so important? Organic search results are based on keyword-rich content, in the form of blogs, articles, podcasts, etc. Good content is transparent, helpful and valuable to your prospects. New Incite creates content for clients that want to get found online. Marketing Implementation Search Engine Optimization b2b blog content marketing SEO twitter MORE >>

There are two things that copywriting is critical for today – social sharing and content. The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. And, it’s not just about writing “OK” content – it’s about writing great content – great stories with valuable information and compelling calls to action that get people to share their content. Content Optimization. Marketing Copywriting. This is both science and art. MORE >>

You have to engage your site visitors and followers on social media with interesting content and messaging so that they like you. Blogs and content with no attribution to anyone or anything really make me wonder. have had my original content copied, borrowed, riffed upon, with no attribution. It’s unprofessional and untrustworthy – and, well, just sad for those who need to copy others with great content. Be consistent with your social media activity and content. Do you publish valuable content? So, how do you get to trust online? Then do it. MORE >>

If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started. lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Survey your stakeholders. Are your customers, clients, referral sources on social media? If they are, what platforms do they use? Track results. MORE >>

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. researched this further online and found Jakob Nielsen’s (Nielsen – Norman Group) helpful blog post, F-Shaped Pattern For Reading Web Content. The post references Nielsen’s eye-tracking study and shows some webpage heatmaps that show how visitors look at online content. He reinforces the importance of putting your most important information at the top and making your content very scan-able. Why should you care? information in the middle of a piece. MORE >>