If a recipient clicked on links related to a specific product or solution you offer, but ignored other emails, why wouldn’t you double down and only send her those messages that provide similar content or offers? Go beyond the obvious – social interactions, installed base, favored content – get creative and try a new tack. Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. The same is true for your nurture – take the time to build great segments and see the sales flower. But with so many variables, where to start? MORE >>

As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. From these subject lines, we can the elevated messaging and the framing of content wells – I especially like the invitiation to join the next installment of the Progressive Marketer series. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week. MORE >>

As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. From these subject lines, we can the elevated messaging and the framing of content wells – I especially like the invitiation to join the next installment of the Progressive Marketer series. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week. MORE >>

How to Create 200 Hours Worth of Marketing Content in One Night. That content is one of the cornerstones of any effective marketing strategy is pretty well established. How to develop that content, however, is a problem for many, many organizations. This post from HubSpot provides a great method to do just that – the Marketing Hack Night – and seven steps to ensure that this power-brainstorming/content and campaign development “party” creates fresh, orginal content that you can repurpose and leverage for countless lead generation activities. Enjoy! Enjoy. MORE >>

What comprises the perfect marketing campaign? suppose you'd get different answers depending on who you ask. These days, there seems to be two opposing schools of thought: those that are data, metrics, and analytics focused, and those that are more traditionally creative focused. One does their job with numbers MORE >>