| | | B-to-B Labs | |  Content | 15 articles |
| Page 1 of 1 | Previous | Next | B-TO-B LABS MAY 25, 2011 Creating a Social Content Audit So how do B2B marketers know that the content we’re pushing out there actually meets the needs of the people we desire to reach. While it’s not like we’re completely guessing, do we really ever KNOW for certain that the content that we’re building and promoting is on topic? CMO Strategy Content Marketing Digital Planning Social Media StrategyDo we really get the subtleties of the [.]. | B-TO-B LABS JUNE 29, 2010 Mapping the Tech Buyer’s Journey I’m really excited about the results as it points out a few key nuggets that will help further tailor content through the funnel to meet buyers objectives. Later today, I’m presenting the early results from a study aimed at understanding how technology buyers consume information at different stages of the funnel. The study will be | | | | | |
| B-TO-B LABS JUNE 29, 2010 Mapping the Tech Buyer’s Journey I’m really excited about the results as it points out a few key nuggets that will help further tailor content through the funnel to meet buyers objectives. Later today, I’m presenting the early results from a study aimed at understanding how technology buyers consume information at different stages of the funnel. The study will be | B-TO-B LABS MAY 11, 2011 Is the White Paper Dead? These days, it seems like the answer to all content marketing questions today come with a title page and 8-10 pages of slick thought leadership content. It’s no secret that B2B companies are serial white paper abusers. While white papers are perhaps overused and abused by most, our MZ buying study last year pointed out [.]. Digital Lead Management Uncategorized Lead Qualification Strategy | B-TO-B LABS AUGUST 12, 2011 5 Uh Oh’s of B2B Marketing Transformation CMO Strategy Database Marketing Industry Leadership Marketing Automation Planning Content Marketing Digital High Tech Lead Generation Strategy TechnologyImagine how unusual it would be to hear your buddy in marketing talking about how smoothly the recent marketing transformation project went. I’d fall on the floor if I just once heard that the project was delivered on time, on budget and with much LESS effort than anticipated. The fact is, this “new&# marketing is [.]. | B-TO-B LABS JULY 20, 2011 Getting to know your content… really well. All content is not created equal. Additionally, different pieces of content can have very different purposes and goals. This is an especially important point to internalize as B2B marketers are putting more pressure on themselves to place just the right content in front of just the right person at just the right time. Content Marketing Digital Planning Lead Generation StrategyA tall [.]. | | | | | | | |
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B-TO-B LABS | TUESDAY, APRIL 13, 2010 B2B Data is now Cool, well kind of…
Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. The Symantec story is good one in that Scott and team are doing a great job pulling together a large volume of global data, getting it [.]. MORE >> -
B-TO-B LABS | TUESDAY, APRIL 13, 2010 B2B Data is now Cool, well kind of…
Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. The Symantec story is good one in that Scott and team are doing a great job pulling together a large volume of global data, getting it [.]. Database Marketing Digital Analytics Lead Generation Strategy MORE >> -
B-TO-B LABS | WEDNESDAY, DECEMBER 7, 2011 4 Useful Social Media Tracking Tips
One thing I like to think about as the social calendar and content planning is under way is “How are we going to consistently capture data from social to our.com in a way that gains us some valuable insight and/or captures [.]. Content Marketing Lead Management Marketing Automation Social Media Analytics Lead GenerationIf you’re using social media as part of your inbound marketing toolkit… great! MORE >> -
B-TO-B LABS | FRIDAY, AUGUST 12, 2011 A Cheat Sheet for Marketing Automation Maturity
Content Marketing Database Marketing Lead Management Marketing Automation Planning High Tech Lead Generation Lead Qualification Strategy TechnologyMoving to marketing automation is a evolution, not a revolution. Contrary to how much chatter there is in the B2B marketing world around “new&# marketing tactics, things still happen rather slowly in practice. This is largely dictated by the need for more earned marketing knowledge among B2B marketers, as well as the massive organizational shifts [.]. MORE >> -
B-TO-B LABS | MONDAY, MARCH 1, 2010 Content Marketing takes Center Stage
Content marketing in B2B has always been important. However, it seems that in the last few months, content has become the most critical component of any good lead generation program among B2B marketers (creative directors are cringing here…). Measurement – In lead generation programs, content became [.]. I believe it’s for two primary reasons: 1. CMO Strategy Digital Social Media High Tech Lead Generation Lead Qualification Strategy MORE >>
- 5 Essentials of Marketing Automation B-TO-B LABS | THURSDAY, AUGUST 19, 2010
- Things I really need (the social media version) B-TO-B LABS | FRIDAY, JANUARY 22, 2010
- Content Marketing takes Center Stage B-TO-B LABS | MONDAY, MARCH 1, 2010
- 5 Essentials of Marketing Automation B-TO-B LABS | THURSDAY, AUGUST 19, 2010
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