Avitage

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Marketing and Sales Content – Differences That Matter

Avitage

What IS the difference between marketing and sales content? The answers will reveal people’s thinking and understanding about “content” in general. Effective sales content is a strategic imperative when selling in a digital age of hyper-connected, hard to engage, low attention span buyers. Why does this matter?

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Modular Content Creation vs. Traditional and Structured Content Approaches

Avitage

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. Lack of data, list segmentation and relevant content are three primary reasons we usually hear.

Content 120
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The Content Design Point is Different for Marketing and Sales Content

Avitage

In Marketing and Sales Content — Differences That Matter I identified the problem that few people explicitly understand the difference between sales and marketing content. During 20 years creating sales, marketing and training content for B2B organizations we discovered it really does. Does this really matter?

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The Content Focal Point is Different for Marketing and Sales Content

Avitage

In Marketing and Sales Content — Differences That Matter I identified the problem that few people explicitly understand the difference between sales and marketing content. During 20 years creating sales, marketing and training content for B2B organizations we discovered it really does. Does this really matter?

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Micro-content — the most important content type you don’t manage

Avitage

Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply.

Content 120
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The evolution of content quality criteria

Avitage

For too many organizations I meet, content quality is assumed. Or, it’s delegated to those creating the content. Defined and documented content quality criteria typically don’t exist. They aren’t part of a service agreement with content creation teams. It also impacts content operations productivity.

Content 120
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Why Content Source is our most important content resource

Avitage

Our practice of using Content Source began over 12 years ago, but became a disciplined, robust practice about 5 years ago. See 7 reasons you’re not getting the most out of your customer facing content) What is Content Source Content source is a repository of all text elements that are used in, or to create content. (See

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