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Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing

This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. This is a guest post from CRM Analyst Ashley Verrill. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check. For example, before you go upload that list of emails that you just bought, read the data below

Marketing Automation And Advocate Marketing: A Sweet Combination

Anything Goes Marketing

Advocate Marketing content marketing lead nurturing lead qualification lead scoring marketing automation user-generated content Marketing automation + advocate marketing = delicious! This post was originally posted here. 2013 has been a year of transition for me. My wife and I will be. adding a new addition to our family, which will require me to paint a. room pink and have tea parties (it’s a big transition after having two. boys), and I moved from a behemoth of a technology company to a fast. moving startup.

The Modern Marketer's Field Guide: Have You Read it? You Should

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Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media When it comes to B2B marketing, there are not a lot of great books out there. For the most part, the books that do exist focus on the novice marketer or focus on high level approaches. Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer. The Modern Marketer''s Field Guide is a must read for any marketer that is looking to.

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Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates

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This was a post I originally created for Kapost''s Content Marketeer Blog. “I’m too busy.” “I’m travelling." “It’s end of quarter.” “I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? It’s been proven that

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Top Automated Marketing Personalization Tactics

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Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Emails and direct mail are fairly static while website content can dynamically change on the go. This content should change based on the behaviours that the contact has exhibited over time. Only display the content that the web visitor will find relevant or you won’t find them there very long.

Email Autoresponders 2.0 in B2B Marketing

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Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product. Dynamic content in an email allows you to: Simplify the autoresponder email creation. Pull in content from RSS feeds: I've outlined this concept in an earlier post Latest Trends in Email Marketing: RSS and Calendar Reminders. Chad H.

Tips to Improve How You Segment Your Database

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The reality is that buyers typically need the information you’re offering but can be impatient and feel that if there is too much effort for a simple piece of content, it’s just not worth it and move on. Just by clicking on a button in the email, the subscriber will receive an updated email newsletter with content that is tailored to their needs. Hi everyone. People lie. Good luck!

How To Build a Lead Nurturing Culture Part I

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Here are the key items that you need to consider in building a lead nurturing culture: Targeted, Engaging Content is King. Content is at the core of your lead nurturing efforts. You will need to push your organization to ensure you have the resources in place to create the necessary content for your lead nurturing efforts. Are any of you out there new fathers? Chad H.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. on content development initiatives. content.

Wake up and Send More Email

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What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. In terms of having the necessary content, many organizations may be surprised at the content that they already possess. In today’s B2B purchase process, the marketer is no longer in charge.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

Use Twitter content in your email newsletters. This goes back to being an Eco-Marketer and reusing content that you have. If you don't have enough content it means that your company is not leveraging this channel enough and it's time to get on that because it many cases, the conversation has already started. 4. Companies should make each twit count and make the content as interesting as possible. 5. Conduct Twitter interviews and use this as content for your email marketing. That topic is Twitter and how best to use this tool for your B2B marketing efforts.

5 Mistakes B2B Marketers Need to Avoid in 2010

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This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. 2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy.

Newsletter Content that Engages Your Marketing Database

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This beer company is going beyond their product to focus on their target audience. I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" Creating Relevant Newsletter Content 2.0 Consider writing about content that will entertain or enrich the daily lives of your email registrants. So what?

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

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The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards. This sold out event brought together some of smartest marketers from all over the world. Because it’s real. Chad H.

5 Marketing Automation Email Tips

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marketing automation systems allow you to add dynamic content sections (not just a personalized field) and rules. To make it easy for everybody, I like to describe my role as a sherpa for our customers. Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. The heading or title.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

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If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. Unfortunately, I wasn’t able to go (not without trying!) Chad H.

Social Media Success Stories

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While anyone can sign up for the networking tools I listed above, blogging acts as a differentiator as it forces you to come up with good content that people will want to read (if that is your goal). The real point is that good content drives traffic and your blog can be the driver for all of your other social media efforts. How am I doing this? With real stories! Did you go to ITI?

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

How to Prevent List Attrition yet Drive Event Attendance

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Using Dynamic Email Content the Right Way This is a perfect situation for using dynamic content in email. Instead of creating one email for each event, consider creating one email and using dynamic content to display multiple events based on a person's product purchases. decided to do a quick scan on Linkedin instead and found a great topic on email marketing. working? Chad H.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Don't miss these great opportunities to build marketing content. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. You don't need to just focus on pushing out new content, you probably have some gold nuggets that may be hidden on your site. Here are my recommendations: Reuse your webinars. Chad H.

Blog content tip - Don't let your content go to waste

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This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." The response I received was "I don't have the resources to create this content". You would be surprised (perhaps shocked) at all of the great content that you already have on your blog that you can reuse. Why waste this great content? Look beyond your blog.

The Right Way to Generate More Leads on Your Site

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better approach may be "Get expert updates on X" (by X I mean a specific topic that is assumed to be relevant to the site's content or why would they be there in the first place). However, if you are just trying to start a conversation to attract a larger audience to a subject area that you have expert content in, the less fields on your form that you do have, the higher the conversion rate.

Content Strategy for Marketing

Content. right content in the right place at the right time. Content as an afterthought or. content is critical. Learn how developing a content strategy can help you reach. Whitepaper The Value of Content to Marketing. Content Strategy: Taking Your Content to the Next Level. Content Maturity Checklist. Content to. Your content.

CNN - User generated content at its best?

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At the heart of blogging is what some people may call " user generated content " (UGC). You could say that Blogger is a massive user generated content platform that provides Google with a tremendous amount of marketshare in the blog space. user generated content typcailly comes straight from the heart and is from their readers/viewers - not CNN itself (let's hope). Thoughts?

Latest Trends in Email Marketing: RSS and Calendar Reminders

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For those of you who have feeds already (which include blogs) this would mean that you don't have to update content in multiple areas. If you regularly post content to your RSS feeds, you could potentially create an automated program that would send an email newsletter (Blogletter or RSSletter) automatically on the date that you defined. keep reading. Automating email using RSS feeds.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Possibly.

Easy Tip: Maximizing Your Whitepaper Downloads

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You can make this email more interactive by using dynamic content based on the subject matter of the email. For example, if the white paper was focused on a specific industry or targeted a specific business group, your email content could reflect this. I'm going through my old emails and I found one of those rare MarketingSherpa studies that are "open to the public". Really? Now what?

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

USA Today is Web 2.0. OK

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Simple, Boring, EFFECTIVE RSS Feeds : If you're still one of those people that could care less about RSS it's time to get serious about it if you produce quality content on a regular basis. American Idol , user-generated content , UGC , news blogging , fun with web 2.0. user-generated content RSS blogging Web 2.0.and does it successfully, look no further then USA Today. theme.

5 Ways to Set Expectations in Online Marketing

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They should control the type of email, the frequency and the content. I was camping this past weekend and my sister brought with her a CD of this hilarious comedian, John Pinette. If you haven't heard of him, you will soon enough. Here's a clip of him describing how he hates lines of any kind. Why is this so funny? think we all hate lines. We all hate waiting. Get creative! Do you? Chad H.

How to Adjust Your Landing Pages For Search

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Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). The content should be easy to follow and the user should be able to quickly decide if this company can help them or if they need to try again. Chad H.

Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

Depending on how good the content is, people may keep your materials around for years - something that typically doesn't happen with the online versions. Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. like to read a white paper on actual paper! Why did we stop doing this? Why Direct Mail?

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

Driving More Web Traffic: The Community Effect

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As this concept grows, you will start to develop a repository of resources that you can use to post on your site or your blog which is great for new content (think SEO). You can then move to more of an online community effect where the content is no longer solely dependent on your company. Come on, what's wrong with you? :) ) and playing with your friends online. Watch out A-Rod!