ANNUITAS

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

There is no question that conventional wisdom — and an overall trend for the last few years — has leaned towards less ‘content gates’ in GTM programs – i.e., offering more content un-gated. How did we get so burned out on content gates? These trends are breathing new life into content gates.

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Content Marketing Evolution at Content Marketing World

ANNUITAS

This was my third consecutive Content Marketing World (this was the fourth edition of the show), and I couldn’t help but notice a pretty radical shift from years past. Once upon a time, the focus was on the actual creation of content in all of its flavors: How do I convince my boss that content marketing is important?

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Revisiting Content Marketing Predictions in 2016

ANNUITAS

I thought it would be interesting to revisit some content marketing predictions for 2016. Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Looks like they are holding up!

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Observations on the State of Content Marketing

ANNUITAS

I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. Here are a few of my observations about the study: 39% of B2B Content Marketing Organizations are Fooling Themselves. What is the importance of documenting a content strategy? but no diploma stating such.

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B2B Content Marketing – It Takes A Village

ANNUITAS

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. It was surprising to me to see that 55% of organizations have small teams (some only one person) that are responsible for serving the entire organization with content.

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B2B Content Marketing – It Takes A Village

ANNUITAS

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. It was surprising to me to see that 55% of organizations have small teams (some only one person) that are responsible for serving the entire organization with content.

article thumbnail

B2B Content Marketing – It Takes A Village

ANNUITAS

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. It was surprising to me to see that 55% of organizations have small teams (some only one person) that are responsible for serving the entire organization with content.