” You do not trust your content to tell your story, grow your audience or sell your solutions. Don’t trumpet your content as your communication king, as the key way you connect with your audience, if the real way you connect with your audience comes after they fill out a registration form. Your content is like the teen that still needs a chaperone, you aren’t willing to send it out on its own yet. Potential Goals for Your Content. Take a step back and determine the real purpose of each piece of content. Drive social sharing of your content. MORE >>

Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. But now instead of competing on the sheer quantity of interruptions, businesses are competing on the quality of their content. Velocity Partners is a UK-based B2B Marketing agency that has learned how to set itself apart with great content. Now, they’ve created  the content marketing checklist  (reg. Good content isn’t enough any more. You need insanely great content that’s on-strategy and incites action. MORE >>

Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. And from that list of amazing presentations, I chose these 6 to demonstrate some of the best thinking on content – from the business case, to the strategy, to how to get it done. Rand Fishkin does a great job in this deck explaining why we all need to just get started in content marketing. Content Marketing MORE >>

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Here are 6 steps that any organization can take to tackle the challenges of executing an enterprise-wide content strategy. Steps To Executing A Content Strategy. Whatever it is, you need to define that content strategy mission and also how that will translate into business results. MORE >>

In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. It was acquired by my then employer and basically had a local portal, a good e-newsletter and some content in its portfolio. had them redesign the logo so the first ‘W’ looked like a crown and the baseline simply became ‘content is king’. We would specialize ourselves in online content (no one used the word content marketing yet). MORE >>