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2014 State of Digital Marketing Infographic

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How Digital Content Marketing Evolved in 2013. Well, it’s that time of year again… when you get 2013 summaries and 2014 projections. Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. You can also download the full report. Related articles. Awesome Digital Marketing Trends In 2014.

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Infographic of the Week: 22 Ways to Create Compelling Content #infographic

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Copyblogger gives us a few ways to get over the content creation challenge that many of us feel (all too well!). content production Infographics content creation content marketingThanks guys, we all needed that!

10 Interesting Content Ideas for You

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Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. For all the bloggers out there: Re-interpret existing content: Collect the top motivational YouTube videos for your audience, top ebooks, top webinars or infographics. Relate your how?to

Twitter, Facebook and Blogging Training Sessions

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Putting together your content plan: what, when, how and why. Creating a content plan: what, when, how and why. Putting together your content plan. Distributing your content. I’ll be holding several 101 and 102 training sessions throughout the summer through the TEDCenter at Syracuse University. The topics we’ll hit are:   Twitter. Facebook. Blogging. Hope you’ll join! Also, please keep in mind that we hold virtual training sessions for individuals and groups via Google+ Hangouts or Skype. TWITTER 101: Twitter Language, Etiquette and Rules.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered

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We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. Creating content is easy. Creating ENGAGING content is harder. Embrace that you’re a publisher : create an editorial calendar, think about enhancing events instead of just announcing them, what types of content can you be gathering?

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Infographic of the Week: 12 things to do after you write a new blog post

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Content Production Infographics blogging infographic SEO writingThere’s still work to do after you get the writing done on a new blog post. Afterall, you want to get this in the hands of as many people as possible, right? Divvy HQ (by way of Ragan Communications ) provide us with a quick checklist of to-dos to get through before publishing blog posts.

Bernie Fine, Communications, and PR Crisis Management

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Utilize our internal channels to get content, double check wording of posts, always ask if you have a question, make sure you’re monitoring your email, as well as very regularly checking mentions, DMs, comment sections, etc… things like that. This sometimes means that content is scarce until we know we can put a coordinated message out. You should definitely read it.

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Your Outposts: Going from centralized to a “decentralized federation”

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Success is driven by great organizational empowerment at the local level, relevant local content, local media support and presentation in a tone of voice relevant to the targeted local market.&#. The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. Decentralized Federations.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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But it’s nice to put some numbers behind content marketing, which includes not only writing, but video, photos and other types of rich media. A few numbers, not to be ignored: Companies that blog get up to 55% more traffic. Dr4Ward pointed out this great infographic from inBlurbs on revenue generating content: Related articles.

Infographic of the Week: Understanding Viral Content Marketing

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There’s a science behind virility, and many factors that influence how far and wide a piece of content might be able to spread.   In this infographic, they walk through some of the factors influencing virility directly, and hopefully give some food for thought as you construct your next viral! Voltier Digital takes a top level look at what “going viral” is all about. Don’t plan on printing it out though, it’s a looooong one. Infographics Information graphics Marketing Viral marketing voltier digital

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#BWENY Session: The Future of Content Curation

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FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. EL: Curation is the ability to create content and share it with others. We did Paper.li as a content platform so everyone can become a curator. It creates incredibly content platforms. People want trusted content, they need the endorsement. content production CurationFH: Ed, Why Paper.li?

Steve Nicholls on Social Media as a Crucial Component for Success

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Social media can be defined as the experience of sharing content online, whether music, videos, pictures, comments, reviews and news among other forms. Once, the ‘brochure site’ ruled over the Internet, static and imposing, allowing Internet users to simply view content passively. Today, anyone, anywhere and at anytime can generate and share content on the Internet: this is social media. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Social media is materialized through its many applications.

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MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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A study released last month by MarketingProfs  and the Content Marketing Institute  highlights some significant numbers in the area of content marketing for the B2B industry.  In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. More budget is being spent on content marketing. Content type is varied.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The Role of a Social Media Communicator During a Crisis: A conversation with @Chrisbrogan

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What do you think is an appropriate amount of content about a story that obviously has national attention right now versus the “go back to business as usual” approach?” One role I played was to make sure my team had direction in terms of how we should be moving forward as the day progressed. Everything else we’ve placed on the back burner. Sorry if this was a little… wordy.

Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers]

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Conferences & Events Content Production Higher ed Patrick Powers ROI Social Media Analytics social media monitoring Social Media TrackingSocial Media Analytics and Tracking with Patrick Powers, as part of the Academic Impressions Social Media Summit , 17-19 September 2012.

Content Marketing Webinar with @jasonfalls with #awarenessinc

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The first goal is to highlight some of the thoughts from Awareness Networks webinar this past week, “What No One Is Telling You about Your Content Strategy with Jason Falls.”. content production Discussion awareness networks Jason Falls webinarThis post has a joint goal. The second goal is to play around with Storify, and see how it interacts with blog posting. We’ll see!

Content Production and Your Communications Program [Slides]

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Today I presented to the Executive Education program at the Newhouse School on the topic of content production, which we love here at OSG. Some of the main areas covered: What is “content”? Why is a content production strategy important and how can it benefit your existing communications and marketing programs? Content creation vs content curation.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]

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Fast Company: How has your concept of content changed? Phelps: The content itself is our racing. We used to promote what the ingredient meant, but the other part of our marketing has been through our partners – Apple, Toshiba, etc – so over time our content has evolved within those two parallel universes, what we do on our own, and what our partners do. We focus on content, and the applicable distribution channel. We don’t just create content and hope it goes viral, for instance. We create content that we intend to go viral.

Content Curation, What Does it Take to be Successful in 2011: WebProNews interview with Kate Brodock

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They wanted to delve more into the topic of content curation, which I’ll be speaking on with colleague and friend Jeff Cutler. Company News From the Field Interviews Newsworthy blogworld la bwela content creation content curationWebProNews ran an interview with me over the weekend in the lead up to BlogWorld LA later this week. You can catch the article here !

Pinterest Use Case: Live coverage of a university graduation

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These ended up being some of our most re-pinned pieces of content. This weekend was Graduation Weekend at Syracuse University, so our team had a few things up our sleeves for the festivities. One of them was live Pinning of Commencement. Inspired by last month’s live Pinning of a bridal show by Oscar de la Renta , we were able to capture a lot of the day’s memorable moments.

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#SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids

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This is a little late to get up, but better than nothing!  I saw a few good panels down at SXSW, but one of the more notable ones (ok, my favorite, both for content and format) was “The Steroid Culture of Social Media: You use?&#   It had the following description: “Ever think about taking shortcuts to boost your numbers? Tim Walker , Content Marketer, BreakingPoint.

Infographic of the Week: Youth and Digital Media

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Content creation and dissemination foster digital fluencies that can feed back into search and evaluation behaviors. The Berkman Center for Internet & Society recently released a report – Youth and Digital Media: From Credibility to Information Quality – which included this week’s infographic. The report is well worth reading.

Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA

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Jeff Cutler and Kate will be doing a joint panel discussion on Content Production at this years BlogWorld LA conference in early November. Content Curation: New tools, new opportunities and new situations to consider. Whether you’re a blogger, a business or a journalist, curating content has become much easier in the past several years. Talk details are below.

#BWENY Session: The Future of Content Curation

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FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. EL: Curation is the ability to create content and share it with others. We did Paper.li as a content platform so everyone can become a curator. It creates incredibly content platforms. People want trusted content, they need the endorsement. content production CurationFH: Ed, Why Paper.li?

What is Social Writing?

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Content production as a brand has come to include a wide-variety of content – from written to video, created to curated. However, writing and text-based content is still highly valuable. Our definition of social writing is as follows: “Content, primarily in written format, that is designed to be  optimal for  social sharing.” Five Reasons To Publish Killer Content (smallbusinessmavericks.com). Content Production Olivier Blanchard Search engine optimization Social Media social media marketing social writing writingWhat do you think?

10 Ways to Make Your Content Socially & Digitally Friendly [Presentation]

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A presentation to the communications managers at Syracuse University on how to think about their content in a digital world. 10 Ways to Make Your Content Socially & Digitally Friendly. Conferences & Events Content Production content marketing Social MediaView more presentations from Other Side Group.

Infographic of the week: Link Building with social media outposts

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The relationship is reciprocal and both websites facilitate an ongoing exchange of quality content and links. This one comes to us from HUA Marketing by way of Social Times : “In part, link building is very important for internet marketing efforts because search engines are finding superior ways to determine the quality of each link. ” Related articles.

E-Reader sales double in the last 6 months

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From the Field Toolkit Content ereader Pew Research Center TabletAccording to a Pew Research paper released in late June, sales growth for e-readers has increased while tablets sales have remained basically stagnant (7% of adults in Jan. owned a tablet vs. 8% in May). Key Stats : 20% of college graduates own an e-reader. 25% of adults with +$75,000 income own an e-reader.

Social Sharing Buttons Offer Opportunity for Brands

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This data is directly related to reach – once readers beging to share your content, you’re exposed to their networks as well. Making it as easy as possible for them to share that content will logically increase that reach. This is a big – and easy – opportunity to drive more sharing of your content, and thus give your brand more visibility. My advice?

As a Communicator, it helps to think like a Journalist

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It comes down to storytelling, connecting with your audience emotionally, and providing valuable content. Content Production brand journalism communications Ragan storytelling We’ve always thought there are some clear benefits to thinking like a journalist when you’re in the role of marketer, public relations pro, or a related communications field.

Becoming an Influencer: How to get there and how to stay there

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Mashable had an article a few weeks ago, “ HOW TO: Jump-Start Your Career By Becoming an Online Influencer &# (16 February 2011).  In it, they highlighted ways to actually become an influencer: You Must Create Content. Person-brand content production influencer Personal brandingGo After a Niche. Create a Regular Series. Request to Interview Influencers.

Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers

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Description: Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session will include ample discussion with major social influencers from a variety of social platforms (e.g. Here at Social Media Week NYC ! quick summary of a great workshop on influencer strategy. Instagram, YouTube, Pinterest, Twitter, etc.) Attendees will hear strategies and tips for getting the most out of influencer relationships from the point of view of the influencers themselves. What works? What doesn’t?

Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered

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She own Crosstown Digital Communications, LLC , and co-author Meet Content , a blog and resource for the higher ed community. I’ve pulled together some of the key points of her talk here. We decided we wanted to create a “delicious blend” of content from across campus. Content can’t stop at putting information out there, we have to make it valuable.

Finding content within your company that’s actually worth sharing

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John Cass had a great interview with John Yunker last week on international content strategies.  I hardly had to read past the first response to know there was going to be some good stuff in there: John Y: “One of the most interesting developments that I see is that of companies coming to the stark realization that little of the content they produce is worth sharing.

[Talk] Social Media for Marketing and Business 101

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Content Production Resources. I’m doing a small talk tonight for the Cazenovia Chamber , along with local emarketing colleague Tom Lyga , to have a preliminary discussion on how some of the local businesses can start using social media for marketing purposes.  I’ve put together two sets of resources: Social Networking and Marketing Resources.

Outreach & Marketing in a Digital Age [Presentation]

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Conferences & Events Entrepreneurship Social Media bootcamp Content presentation social media marketing On Saturday, Kate presented on the topic of marketing and outreach in a digital age at the Syracuse Entrepreneurs Bootcamp. Below is the presentation.