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JULY 18, 2012
The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered
We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. Creating content is easy. Creating ENGAGING content is harder. Embrace that you’re a publisher : create an editorial calendar, think about enhancing events instead of just announcing them, what types of content can you be gathering?
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JULY 30, 2012
Developing a Content Strategy for Your Institution [Presentation for #eduWeb2012]
An in-depth discussion on how to develop a content strategy for your institution, identify and repurpose existing content, and efficiently create new content. Developing a Content Strategy for Your Institution from Other Side Group. Conferences & Events Content Production content marketing eduweb Higher ed Social MediaPresentation slides from eduWeb 2012 on July 30th in Boston, MA.
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JULY 31, 2012
The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12
Admissions (35%, 46% wish they did), Admissions applications (31%, 48%) Web content use (31%, 44%), Multimedia content use (26%, 43%), Online donations (18%, 41% wish they did – Karine feels this is surprising given how closely tied to fundraising this is). Top 5 Ways institutions use analytics: 72% use it to improve the website, 66% use it to inform content web strategy, 50% use it to improve social media success. STATISTICS. 97% of institutions track web traffic. Full-time staff are beginning to be hired just for analytics. Who tracks conversions? RESOURCES: [link].
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AUGUST 22, 2011
Your Outposts: Going from centralized to a “decentralized federation”
Success is driven by great organizational empowerment at the local level, relevant local content, local media support and presentation in a tone of voice relevant to the targeted local market.&#. The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. Decentralized Federations.
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MARCH 16, 2012
Infographic of the Week: 22 Ways to Create Compelling Content #infographic
Copyblogger gives us a few ways to get over the content creation challenge that many of us feel (all too well!). content production Infographics content creation content marketingThanks guys, we all needed that!
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JULY 21, 2011
10 Interesting Content Ideas for You
Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. For all the bloggers out there: Re-interpret existing content: Collect the top motivational YouTube videos for your audience, top ebooks, top webinars or infographics. Relate your how?to
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