Act-On

MARCH 28, 2018

If your content strategy is off, it doesn't matter how much work you do: You'll still get poor results. Read this to fix your strategy mistakes forever.

Marketing & Strategy 137

Marketing & Strategy Content Inbound Marketing Marketing Strategy 137

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APRIL 4, 2018

Are you thinking about using Virtual Reality in your content marketing? Get powerful tips for a more powerful VR Content Marketing Strategy.

Marketing Strategy 131

Marketing Strategy Marketing & Strategy Content Marketing Content 131

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SEPTEMBER 6, 2018

Leverage your content marketing by creating content marketing pods, or hubs and spokes, that turns every blog post into another piece of marketing content.

Content Marketing 102

Content Marketing Content Marketing 102

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APRIL 24, 2018

How effective is your content marketing? Learn how to use Google Analytics for tracking the effectiveness of your content marketing? Here are three ways to slice and dice your data to see which content performs best.

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Effectiveness 102

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JULY 12, 2018

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey.

Content 106

Content Best Practices Lead Generation Demand 106

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AUGUST 15, 2018

Coming up with fresh content can be a challenge when you're dealing with writer's black or lacking inspiration. Here are five things B2B marketers can do to find their next great content idea and start building their content calendar.

B2B Marketing 107

B2B Marketing B2B Content Marketing 107

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AUGUST 14, 2018

These tips and tricks will help you optimize your content for email deliverability and improved engagement, so you can keep customers moving through the sales funnel. Make sure your emails get delivered, opened and achieve results.

Deliverability 101

Deliverability Top of Funnel Optimization Content 101

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AUGUST 29, 2018

Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads.

User-Generated Content 109

User-Generated Content Generation Leads Lead 109

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SEPTEMBER 13, 2018

Here are a few tips for better outbound content engagement and establishing credibility with leads. Not seeing the engagement and conversions you'd like?

Tips 104

Tips Content Conversion Leads 104

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OCTOBER 16, 2018

Here are a few tips of how to create content to improve brand awareness and reach more leads. Do you want to improve your marketing ROI?

Brand Identity 100

Brand Identity Branding Leads Lead 100

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AUGUST 24, 2018

In this week's Act-On blog recap, we have rounded up a few marketing tips and upcoming webinars that will help you elevate your marketing strategy.

Webinar Metrics 100

Webinar Metrics Tips Act-On Content 100

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NOVEMBER 15, 2023

As a result, you’ll want to periodically review, update research, and align to ensure you’re positioned to get the best results from your content and sales efforts. Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it? Customer needs are a moving target, and so are personas.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Then send targeted content to them based on the data, to encourage related purchases. If so, that’s a great first step.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

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DECEMBER 1, 2023

Identify key team members, with more emphasis on strategy and content Build project plans for rebuilding content and templates Meet with the new provider and align on technical elements Give content and strategy teams time to rebuild Wait! You rely on a few key programs, and can afford to roll out in phases.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Automation Planning 213

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OCTOBER 3, 2023

These people need content, not phone calls. These pages are a great opportunity for you to present all your great content square in front of your audience. In fact, we recently updated our blog template to create more opportunities for additional content. ” How Many CTAs Should I Use in a Dedicated Landing Page ?

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130

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NOVEMBER 27, 2023

And finally, you can create a basic email workflow, map content based on the buyer’s journey, and eventually move on to more complexity, like A/B testing and scaling efforts. Get complicated later, but get ongoing content in front of prospects immediately. Then, you can reuse content effectively by breaking it into series pieces.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview. And sometimes it lives under Growth.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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AUGUST 2, 2018

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Content 100

Content Marketing 100

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OCTOBER 2, 2023

You can use automation to enroll new leads in nurture campaigns that send educational content over time. Automate repetitive tasks like scheduling and publishing content, and use advanced features like social media listening and employee advocacy to stay on top of conversations and comments while driving positive engagement.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Keep them engaged with more content, and add a few points to their score every time they engage. Implicit data is observed behavioral information, such as webpages visited, email engagement, content downloads, or form completions.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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SEPTEMBER 26, 2023

Link earning focuses on creating quality content that earns backlinks from high-authority websites. Earn links to your content by using popular backlink tools such as the Ahrefs backlink checker. Evaluate the competitor content earning these types of links. What types of content are they creating? Not sure where to start?

SME 141

SME FAQ Domain Link Building 141

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NOVEMBER 27, 2023

The more personalized your content, the more likely prospects will engage and move further along the buyer’s journey. and which content and tactics you need to engage them. Marketing automation B2B: Focus on personalization Customers are impatient, and their attention is now more fragmented than ever.

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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JUNE 14, 2018

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Planning 103

Planning Marketing Plans Conversion Content Marketing 103

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NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Matching the content to their stage in the customer journey means your messages will be more relevant and persuasive. But it needs to be.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. We love this example from the Content Marketing Institute. It’s the overuse and misuse of keywords in your content.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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NOVEMBER 15, 2023

Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. As a result, it provides the right content to the right people at the right time.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

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FEBRUARY 26, 2024

Often, brands use blockslists to avoid association with controversial or inappropriate content. Contextual targeting means ads are displayed to users based on the content of the webpages they view. In-stream ads are any video ads that play before, during, or after online streaming video content. What is Contextual Targeting?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. Once you do this, you can align the content with the right keywords. The content includes insider expertise, current research, and more. Screams bottom of the funnel, right?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

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SEPTEMBER 25, 2023

And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. You need a bidirectional integration to support full visibility into how a prospect interacts with marketing content and sales team members throughout their journey. When the two platforms work together, magic happens.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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MARCH 1, 2024

If you know a prospect is coming to you from a Google ad on a specific topic, like lead scoring, follow up with lead-scoring content rather than hitting them up right away for a demo,” says Jeff. And by magic pillars, he means the areas most relevant to the prospect based on the content and previous interactions with your brand.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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DECEMBER 19, 2023

DO: Consider altering the email marketing sender name according to the content you’re sending. For instance, you might have “newsletter@awesomecompany.com” and “coupons@awesomecompany.com” to serve those respective content types. DO: Keep the email display name as short as possible.

Email Marketing 195

Email Marketing Practices Deliverability Best Practices 195

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SEPTEMBER 24, 2023

According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are. Especially if you’re looking to build connections and have conversations with your fellow B2B marketers.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

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OCTOBER 6, 2023

If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing. Here are some ideas for building your SMS list: Run exclusive promotions and campaigns that are open only through SMS, for example access to special content or an insiders-only deal.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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NOVEMBER 29, 2023

To maintain a positive sender reputation, businesses are advised to focus on delivering content that resonates with their audience and encourages user interaction. Senders with consistently low engagement rates may find their emails filtered out of the primary inbox.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

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SEPTEMBER 25, 2023

Content marketers who strategically produce content across the lifecycle (including sales enablement materials). Every organization will have their own approach based on their size, growth stage, and goals, but these basic functions are common across most B2B companies.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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SEPTEMBER 19, 2023

And skilled marketers who do invest in paid advertising do so to complement their existing content marketing efforts and support a holistic marketing plan. Customer retention is just as important (if not, more so) than customer acquisition.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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MARCH 19, 2024

Marketers often ask for information such as name, email address, and phone number when gating content. Additionally, you’ll want to reconsider how you’re collecting first-party data. However, according to Kevin, they rarely collect answers to questions like: When are you looking to make a purchase? What is your greatest need?

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193