| | | Acquiring Minds | |  Content | 10 articles |
| Page 1 of 1 | Previous | Next | ACQUIRING MINDS MAY 17, 2010  Destructive B2B Sales Practices Better Sales Training - Training on solution knowledge and how best to engage customers are two key training areas for sales. McKinsey calls for a centralization of content development and creation of compelling value propositions. This seems to be a call for marketing and sales to align their efforts better on messaging. Tech Mergers & Acquisitions - In Q1 2010, $68.8 Resources. | ACQUIRING MINDS OCTOBER 26, 2012  Be Social or Be Fit? The rhythm of training and racing hasn’t left much time for the demands of producing content for social media. For the past year I have been anti-social: hardly a tweet and nary a blog post. While the social media wave has swept over the world, I have been navigating other waves. have plunged in and taken up triathlon. Nice to be back! blogs social media blogging Triathlon | | | | | |
| ACQUIRING MINDS JUNE 22, 2008 What to make of the new Oracle. How well will the hard-hitting and competitive print ads from Oracle make the transition to the world of online media and user-generated content? You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. According to Kate, the candor of Judith Sim, VP-CMO of Oracle, during her keynote at the BMA conference was quite surprising. Judith stated that Oracle has increased its return on marketing despite declining budgets. That budget is 1.7% of revenue versus more than 5% a decade ago. CMP's elimination of some its print publications). | ACQUIRING MINDS JULY 30, 2008 Top 10 Reasons Small Businesses Excel at Social Media The production of relevant social media content requires this dedication and investment. Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of those solutions, social media is considered a second tier marketing medium. Laura attributes part of this to using `warmed-over press releases` on blogs. | ACQUIRING MINDS AUGUST 5, 2008 More Reasons that Small Businesses Excel at Social Media And now let`s feature some of the top reasons submitted from those who read the blog: Ann Handley, Chief Content Officer, MarketingProfs "Got passion? After my last posting on small business and social media, Chris Brogan was kind enough to tweet my blog and attract some savvy writers. At the same time, Ann Handley was a welcome visitor to ye old blog. surprise for me: all of the comments were positive and relevant (except for the guy trying to sell me on doing business on Costa Rica). Is this showing up in the data? If yes, why? | ACQUIRING MINDS AUGUST 26, 2008 Lead Generation through Social Media? Where social media happily deviate from their fellow communication and collaboration tools is their unique ability to dialog with not only internal but also external parties and to publish fresh content featuring keywords that attract search engines to your website. You can almost see the collective hand wringing and hear the teeth gnashing as angst-ridden B2B marketers are being pressed by their organizations for proof on the value of social media. It's clear that B2B organizations, being metrics driven beasts, are looking for more 'beef' beyond the measurement of engagement. | | | | | | | |
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ACQUIRING MINDS | FRIDAY, SEPTEMBER 5, 2008 Delivering ROI on Social Media
If your goal is to attract visitors to your website, blogs are an ideal medium to publish fresh, relevant content with keywords that attract the search engines like bees to honey. My last post discussed why the nature of social media need not be compromised by pursuing lead generation through these new media. Today, let's turn to some examples of how B2B marketers are embracing social media for this purpose. few weeks ago, McKinsey & Company released the results of their latest survey on social media: Building the Web 2.0 Enterprise: McKinsey Global Survey Results. Bingo! MORE >> -
ACQUIRING MINDS | TUESDAY, SEPTEMBER 23, 2008 HubSpot's Social Media Delivers on ROI
Mike has calculated his cost-per-inquiry as $10 per inquiry and includes the marketing overheads for content creation. Marketers should create content or tools that engage prospects to realize a social media outcome. In some of my previous posts , I suggested that social media is highly effective in generating marketing ROI. Last week, I interviewed Mike Volpe , VP of Marketing HubSpot , for his perspective on social media ROI. Mike started off our discussion by observing that most marketers believe that social media is only suitable for creating buzz and fostering brands. MORE >> -
ACQUIRING MINDS | MONDAY, MARCH 9, 2009 Networking & Photos from the Sales 2.0 Conference
Although small businesses are passionate, Laura has found that resources at small business often become constrained in meeting the demands of content creation. The Sales 2.0 Conference in San Francisco was a great opportunity to chat and catch-up with luminaries from the B2B Sales & Marketing world. The first day I sat at a table with Garth Moulton , VP of Community /Co-Founder at Jigsaw and blogger. Last fall, I had met Garth in Chicago when I spoke at a Chicago Association of Direct Marketing conference sponsored by Jigsaw. world. Conference MORE >> -
ACQUIRING MINDS | WEDNESDAY, JUNE 24, 2009 Having a blast with B2B email?
Of course, the functionality of these applications goes well beyond email marketing to include content management, web analytics, CRM integration etc. When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop. Otherwise known as Batch & Blast email, B2B marketers have viewed this type of email as best for retention marketing, rather than acquiring customers. and Trigger emails that are sent in response to online & offline behavior and segmentation criteria such as the stage in the buying cycle. MORE >>
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