We recently found this great overview of the questions you should ask yourself in order to deliver great custom content to your target audience… See the article here. Other Interesting Topics MORE >>

Are you utilizing social media marketing to its full potential when it comes to custom content sharing? This article provides a good example of how B2B organizations should share custom content across their websites and all social properties to help drive traffic and leads. Read the full article here. Interactive Lead Management MORE >>

The 6 steps from content to lead handoff are: Step 1: Create valuable content. We recently ran across this Marketing Profs article outlining steps for optimizing your marketing campaigns to meet the needs of  today’s buyers.  Step 2: Set up tracking mechanisms. Step 3: Launch an integrated distribution strategy. Step 4: Automate follow-up. Step 5: Score leads and hand them off to Sales. Step 6: Monitor and adjust. Are there any steps you take that aren’t listed here? Other Interesting Topics MORE >>

Inbound Marketing, on the other hand, takes that shield down with timely, interesting and educational content. Traditional marketing is becoming increasingly difficult as people have adapted with “anti-marketing” shields. This infographic illustrates the advantages and shortcomings of this up and coming marketing strategy. Check out the infographic here. Other Interesting Topics MORE >>

However, if a business cares about creating influence via your custom content, then Google+ may be one of the most powerful ways – ever – to create influence. To do that, Google is leveraging the content we provide on Google+ to drive better search results … which is what users want … which means users do more search on Google … which means advertisers get better value … which means Google sells more advertising. They are doing this first by highlighting Google+ content in search results. Why should businesses pay attention to Google+ when it certainly looks like a failure? MORE >>