Writing on the Web

JANUARY 23, 2013

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? Related posts: Content Marketing with Blogs: 15 Ways to Find Fresh Ideas. Check email.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

FEBRUARY 17, 2014

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” He contends that busy executives who outsource their thought leadership content are missing out on quality elements. “Ghostwriting content is not inherently bad. Their personality.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

JULY 23, 2014

And, you can get a 10% discount on annual subscriptions with Content for Coaches , if you order before Thursday, July 31, 2014. If you’re interested, go to Content for Coaches Summer Sale, here. This is a special opportunity to save money on new subscriptions for quality leadership content.

Marketing Management 100

Marketing Management Service Newsletter Content 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. They wouldn’t have found me without my having published a ton of content online, and written a few things they agreed with. Compelling. Entertaining.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

SEPTEMBER 10, 2014

If you want to write great blog content , tap into what makes you mad. Great blog content is always about what your readers care so much about it keeps them up at night. In a previous post about Creating Shareable Content , I suggested that one way not to be boring is to go on a rant. Or, what makes your readers mad?

Content 100

Content Copywriting Blogger Internet Marketing 100

Writing on the Web

MARCH 20, 2014

This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services. Good content marketing includes calls to action and answers questions. Ultimately, we know content marketing succeeds because it helps people.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

Writing on the Web

JUNE 4, 2014

width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Your content needs to be customer-focused. What’s Missing in this Visual? How do you do this?

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

NOVEMBER 13, 2013

Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. What is quality content? ” There are not only those style issues, but key is making sure your blog content appeals to the right audience, your target market, your ideal clients.

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

MARCH 17, 2014

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? Then I turn to the content research on topics and subtopics. How to Research Content. How to Use eBooks to Research Content.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Related posts: Content Marketing to the Male Brain.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

AUGUST 13, 2014

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for overall Web content marketing? Why can’t we have a report for our blogs? Or for e-newsletters?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

MARCH 30, 2016

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Since then, I’ve expanded with other content options, like ghost blogging and e-books. Are you attracting new readers, engaging with them, and growing your reader base? S ocial Media.

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

APRIL 11, 2012

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. Content Marketing Tips: Get Your Stories Straight.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. 4 Common Blog Writing Stumbling Blocks.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

SEPTEMBER 24, 2014

Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. It can also help identify what drives your readers; what content resonates with them. What is quality content? Quality content is defined by your readers. It’s black and white.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

OCTOBER 24, 2012

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook. The e-book formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff.

Content Marketing 100

Content Marketing Content Marketing Creativity 100

Writing on the Web

NOVEMBER 11, 2015

Is your blog content writing appealing to both thinkers AND feelers ? If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I write about a concept, to prove my point. In The Collected Works of C.

Content 100

Content Newsletter Course Analysis 100

Writing on the Web

OCTOBER 28, 2015

These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned content marketing efforts are creating. This is what’s called the KLT factor.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Content matters. Words matter.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

JULY 6, 2010

What’s your biggest challenge with blogging, and content marketing? Related posts: Best Darn Content Marketing Tool on the Planet: 7 Steps to Sustainable Blog Success. Friendly Persuasion: Blogging as a Content Marketing Tool. Video Promo Clips: Content Marketing Comes Alive. Share this on Bebo.

Ning 100

Ning Tools Content Marketing Digg 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

NOVEMBER 27, 2013

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Well, we’re listed as #24, but hey! The more it is talked about, the more it is working.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

MARCH 6, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? If that’s not a job description for the professional content marketing writer, what is? Related posts: Mental Skills Make Better Content Writers. Content Marketing to a Caveman’s Brain.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

OCTOBER 28, 2011

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. There you go, right?

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

DECEMBER 12, 2012

Or quality content for customers ? The content must be relevant, new and, of course, SEO “friendly.” This last requirement can seem the most daunting, especially for non-technical professionals who are less familiar with websites and online content marketing. Do not use a template or basic page format and tweak the content.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

OCTOBER 8, 2014

Is Your Web Content Worthy of a Once Over?" width="300" height="300" title="Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?" /> Is your web content worthy of a once over? Last week I posted that quality web content is short, sweet, smart and funny. Give the people what they want.

Television marketing 100

Television marketing Content Business Blogging Impressions 100

Writing on the Web

JANUARY 4, 2012

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Please share.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. Are you serving quality, relevant content within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. Click here for information over on my site, Content for Coaches.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

SEPTEMBER 3, 2014

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. Many bloggers are writing reasonable content. A great headline.

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. A huge volume of content about everything possible, creating information overload for readers. That makes content marketing on a blog more challenging as time goes on. That makes content marketing on a blog more challenging as time goes on.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

MARCH 5, 2014

I couldn’t finish my content marketing project for a client, so to get a good view, I went up on my roof to watch. One of the key rules of content marketing creation that I encourage my clients to do is planning ahead of time. Know the goal for each content piece. It’s so loud it’s hard to think.

Content Marketing 100

Content Marketing Planning Content Rules 100

Writing on the Web

OCTOBER 4, 2010

How do you write engaging content ? How do you create quality content that pulls in interested readers? I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now. Related posts: Content Marketing with Blogs: What Do You Believe? Tweet This!

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 25, 2013

In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. Joe is known as the godfather of content marketing as he has been a long-time promoter of quality content for marketing purposes.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? Related posts: A Checklist for 2009 Content Marketing Plans.

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

MARCH 27, 2013

Content should be focused on readers, not you and your business. Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers. That’s what content marketing does.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Make a memorable impact.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 17, 2011

alt=" Writing Compelling Content: What Drives Your Readers?" />. width="93" height="110" /> In a recent blog post, Compelling Content: What Are Your Readers’ Hot Buttons? , Assuming your client is driven by the drive to acquire and to have more, you’ll need to write content to appeal to this need. 4 Drives in a Nutshell.

Work Management 100

Work Management Content Marketing Management Case Study 100