WebMarketCentral

JUNE 22, 2009

Monitoring what's being said about your company, industry and competitors Reaching new prospects Responding to customers Connecting with key influencers Enhancing your company's credibility by promoting your thought-leadership content Nah, none of that sounds useful for business, does it? Let's get real; social media is a hammer.

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

SEPTEMBER 15, 2009

Including (but not over-doing) keywords in content and heading tags. Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. Crafting URLs with keywords included. Incorporating keyword links in page text.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

AUGUST 4, 2009

Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed "How Marketo Does It" rather than embedding marketing copy in the content—a nice touch). Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

JULY 1, 2009

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. The site is designed to make it easy for visitors to navigate to specific content, and drives traffic for member bloggers.

B2B Marketing 20

B2B Marketing B2B Blogger Tagging 20

WebMarketCentral

DECEMBER 18, 2008

On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Are they actually reading your content? It also, as noted above, provides activity statistics on PDF content to help marketers improve their offerings. Printing it? Passing it along?

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

MARCH 30, 2009

Is content really king for SEO? As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

JULY 23, 2009

Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle. "New s content network. New to the list of PPC providers this year is Facebook.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

JULY 30, 2009

Your company doesn't produce any thought-leadership content. Every company possesses thought leadership content or subject matter expertise, even if it is only locked up in the heads of employees. RONI: direct loss of revenue (individual sale), possible loss of referral sales opportunities.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JANUARY 11, 2010

Tweeting content of your own that will interest them (i.e. not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. It's less formal, more "social" and usually more effective than "cold" outreach.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

OCTOBER 26, 2009

Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

DECEMBER 20, 2007

ITtoolbox/PJA IT Social Media Index Wave II updates the earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content." hours for published editorial content and 2.9 tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

MAY 4, 2009

In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." SEO social media interactive PR? tags: PR 2.0 SEO social media interactive PR? SEO social media interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

SEPTEMBER 9, 2009

The site has also been gradually adding the very best sources of content on B2B Marketing.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

APRIL 22, 2009

Now they need to know how to properly use (from both a technical and etiquette standpoint) all the major tools on the social media landscape , how to produce thought-leadership content, how to put together social media releases , at least a passing knowledge of online video production and sharing, and more.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

NOVEMBER 19, 2007

It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts).

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

OCTOBER 16, 2008

In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. First, generate a list of keywords based on the content of each page. Compile an initial keyword list This involves two independent activities.

SEO 20

SEO Terms and Conditions Tagging Link Building 20

WebMarketCentral

NOVEMBER 30, 2007

They also recently published an outstanding case study on improving SEM results through Google's content network entitled How to Get the Most Out of Google AdWords—8 Strategies to Maximize ROI. It's one of the best pieces I've seen providing clear, concise and practical advice on maximizing content network results.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. In social media, where viewers are often creating the content, that bargain doesn't hold up. Facebook is now used by one out of every three people online globally.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

AUGUST 27, 2007

White paper syndicator KnowledgeStorm and the marketing case study experts at MarketingSherpa recently published the third white paper in their series on Connecting Through Content, Putting It All Together—Driving Content Marketing Program Success. Put your content where your buyers are looking.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

MARCH 10, 2009

Describing it through the four C's—content, context, connections and conversation—was one approach. 6 LookupPage 74,220 16,525 N/A 4 Wikis Sites where you can conduct research, create new topic pages based on your expertise, edit existing content pages, and—in the case of Google Knol—rate the contributions of others.

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

NOVEMBER 13, 2007

That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. social tagging, thought leadership content, SEO, social media tagging, blogs, industry blog del.icio.us social tagging.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

APRIL 2, 2009

Tactics—develop plans for media to be used, content needed, assign responsibilities, and core messaging/values to incorporate (e.g., Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

JUNE 1, 2009

Does our content instill trust and credibility? Is our content portable? Fixing branding problems According to Forrester principal analyst and report author Ron Rogowski , “Common Brand Action problems included poor text legibility, confusing category names, and missing or buried content. Is our site organized for our visitors?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them?

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

JULY 14, 2008

Optimize Ads for Content and Search MarketingSherpa recommends setting up completely separate accounts for search and content network ads. On the content network, people are doing other things, such as reading articles, so ad copy has to be punchier and more action-oriented to get someone to click away from the page they are reading.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JANUARY 24, 2008

Give the Google Content Network another try by John W. Like John, "I have avoided advertising on Google's content network. I had seen the numbers on content ads and the return on ad spend was terrible." I had seen the numbers on content ads and the return on ad spend was terrible."

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Ranking Lead Scoring 20

WebMarketCentral

AUGUST 29, 2007

In this podcast , Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic. I cited three specific examples of promoting client thought-leadership content through Web 2.0 In case you missed it, last week he took a break from that practice—and interviewed me instead.

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. Start by jotting down a list of the obvious search phrases for the site.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

MAY 12, 2008

No matter how well the on-site optimization is done, it is tough to compete with the amount of content and external links that the established players have built up over time. And a few additional considerations: Due to the dynamic nature of their content, blogs are generally indexed more frequently than corporate sites by the search engines.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

NOVEMBER 15, 2007

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find? Finally, keep in mind that quality content is king.

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

MARCH 21, 2007

With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." The site also provides an RSS feed to keep registered users up to date on newly added content. but the better analogy might be that it's KnowledgeStorm for online audio and video.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

SEPTEMBER 6, 2007

Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. As previously reported , when making purchasing decisions, B2B buyers spend more time with social media than any other content except vendor materials, and trust social media more than any other source.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

NOVEMBER 16, 2009

6 cures for common SEO mistakes by iMedia Connection Brian Easter runs down six common SEO mistakes—such as ugly URLs, duplicate content, and a disconnect between SEO and PR—and explains how to correct or avoid them. The Answer To All Your SEO Questions!

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

NOVEMBER 16, 2006

Two words -- valuable content. As Mike Kaselnak, CEO of Hoard Client Systems wrote in response to my recent RainToday article How To Build Website Traffic With Content , "The days of trying to trick the search engines are over. Content is King!" What kind of content?

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20