Vidyard

JUNE 30, 2017

A well-planned strategy includes different types of content, delivered via various programs, all helping to uniquely educate the buyer and possibly bring us one step closer to a sale. Nothing is 100%, but if you are delivering content that speaks to your buyer and helps them solve a pain point, engagement is sure to happen.

Top of Funnel 113

Top of Funnel Lead Scoring Lead Ranking Video Marketing 113

Vidyard

JUNE 27, 2018

With so much of the buyer’s journey now happening online, we have to take into account new expectations around the kind of content our buyers want. Well, overwhelmingly it’s great video content—in fact, Cisco has projected that more than 80% of all internet traffic will be video by 2021. And what do they want?

Video Marketing 117

Video Marketing Content Webinar Metrics Paper 117

Vidyard

SEPTEMBER 28, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Doug Landis, Growth Partner at Emergence Capital, to share his journey of becoming a bonafide storyteller and what that means for content marketing.

Storytelling 68

Storytelling Content Startups Advertising Agencies 68

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Video-based content campaigns help to tell a better story.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

AUGUST 17, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. We’re absolutely seeing more and more content production and particularly video production coming in-house and organizations. But, yeah, we are seeing it follow suit with video now.

Video Marketing 61

Video Marketing Peer-to-peer Content Youtube 61

Vidyard

AUGUST 29, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Clair Byrd, Director of Competitive Marketing at Twilio to talk about creating the perfect content vehicle. We didn’t care if we got the byline.

Content 55

Content Deliverability Thought Leadership Design 55

Vidyard

NOVEMBER 29, 2017

Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event. webinar where we focused on how to Drive B2B Engagement with Personalized Content. The post Is Personalized Content Worth The Hype?

Personalization 63

Personalization Top of Funnel Account Based Marketing Content 63

Vidyard

JUNE 14, 2018

With all the other amazing content you’re creating, it can be difficult to squeeze video into your content plan. Video can be more labor-intensive than other kinds of content: it might require additional planning, involve members of a variety of teams, or even require external resources. What sort of content do you have?

Video Marketing 57

Video Marketing Webinar Metrics Content Youtube 57

Vidyard

DECEMBER 5, 2017

Fading to black is a wasted opportunity to drive leads to engage with more content, interact with a call to action (CTA), or explore your organization further. or maybe you use them to serve up recommended content at the right time in your video, or to guide them to the next step in the buyer’s journey at the end of your video.

Video Marketing 72

Video Marketing Content Webinar Metrics Lead Capture 72

Vidyard

NOVEMBER 29, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. The post Skip the Content Gurus and Trust Yourself appeared first on Vidyard. I started thinking about why is there is so much average stuff out there?

Peer-to-peer 56

Peer-to-peer Content Differentiation Youtube 56

Vidyard

JUNE 27, 2018

With so much of the buyer’s journey now happening online, we have to take into account new expectations around the kind of content our buyers want. Well, overwhelmingly it’s great video content—in fact, Cisco has projected that more than 80% of all internet traffic will be video by 2021. The same applies to video content.

Video Marketing 65

Video Marketing Content Paper Internet Marketing 65

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. And, it’s certainly not a tactic to be taken lightly.

Planning 65

Planning Marketing Plans Video Marketing Content Marketing 65

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

NOVEMBER 3, 2014

Once your marketing team gets initial buy-in for content marketing – more specifically, video , your first thought might be, “Yes! Not only is it within your reach (even on a shoestring budget), but 70% of respondents in a Demand Gen survey say that it’s the content format that converts the best.

Video Marketing 68

Video Marketing Content Segmentation Correlation 68

Vidyard

OCTOBER 9, 2014

Content marketing is a hot topic, but proving the value of your content programs has become one of the biggest challenges (even more so than actually creating the content in the first place). First Things First… Let’s begin by debunking the current ways that businesses try to prove value for content marketing.

Marketing Report 51

Marketing Report Top of Funnel Content Marketing Planning 51

Vidyard

DECEMBER 5, 2017

Fading to black is a wasted opportunity to drive leads to engage with more content, interact with a call to action (CTA), or explore your organization further. or maybe you use them to serve up recommended content at the right time in your video, or to guide them to the next step in the buyer’s journey at the end of your video.

Video Marketing 50

Video Marketing Content Webinar Metrics Lead Capture 50

Vidyard

AUGUST 20, 2013

You’ve introduced your company with an explainer video, shared your product offerings, and your content is developing a strong viewership, but what’s your next release going to feature? Whether or not your viewers know you’re aiming for biweekly Thursdays, a schedule keeps you actively planning timely content in advance.

Video Marketing 70

Video Marketing Tips Content Transparency 70

Vidyard

JANUARY 26, 2017

As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I Totty told me in interview, “The focus of my role has morphed into content strategy and creation. .”

Peer-to-peer 50

Peer-to-peer Content Webinar Metrics Conference 50

Vidyard

MARCH 24, 2015

What is the objective of the video and how does this feed into my content marketing strategy? Video should be considered an element of a wider content marketing strategy, a medium that can be used to convey a message in a way that for example, a white paper or a blog cannot.

Paid Content 51

Paid Content Video Marketing Content Advertising Mediums 51

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. How is this content delivered/accessed by your audience?

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

MARCH 11, 2016

Content marketing has cut itself a lion’s share in the marketing world. It’s pretty simple when you think about it, technically every part of your marketing mix should revolve around promoting content. It only makes sense then to see companies slowly ramping up their content spend. Don’t worry, it’s not all doom and gloom.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Improved SEO. Higher Engagement. × Get the Workbook.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

OCTOBER 9, 2014

Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Vidyard

AUGUST 18, 2014

Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content.

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

MAY 12, 2015

There’s no shortage of ways marketers can make their video content more engaging, helping them to drive even higher conversion; add an email gate to the beginning of a video, or a call to action part way through. Content loading… What is interactive video? What can I do to open a 2-way dialogue with video? How does it work?

Video Marketing 52

Video Marketing Webinar Metrics Marketing Automation Services Content 52

Vidyard

NOVEMBER 2, 2017

Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses. About Demand Metric.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

APRIL 1, 2014

The only difference is that your content should map to your buying cycle and turn viewers into customers. Set up a video content journey! (I You need lots of content, and video is an efficient way to meet this expectation. So how can you be as compelling as YouTube AND drive action on your site?

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

Vidyard

FEBRUARY 25, 2014

You need to know whether each asset supports the goals you set out for it, and identify potential gaps in your inventory to plan future content. A video content audit will keep you organized, effective, and ensure you’re producing videos that support your sales team and all parts of the funnel.

Top of Funnel 51

Top of Funnel Video Marketing Buyer Personas Paid Search Agency 51

Vidyard

JULY 14, 2015

This week we want to talk about repurposing video content for different platforms. It’s no secret that different audiences have different demands when it comes to your content – but that doesn’t mean you can’t re-use a piece of video content in multiple places if you are willing to do a bit of editing.

Advertising Channels 51

Advertising Channels Top of Funnel Video Marketing Planning 51

Vidyard

DECEMBER 18, 2014

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. And soon enough, there will be no excuse for content marketers not to tie their efforts to the pipeline. What was their general content consumption flow?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Vidyard

JULY 15, 2013

In my last chat with Ann Handley , Chief Content Officer at MarketingProfs , we discussed the emerging role of video marketing and some things content marketers need to be considering right now to remain relevant. Is your content customer focused? Is your content customer focused? appeared first on Vidyard.

Content Marketing 51

Content Marketing Thought Leadership Content Paid Search Agency 51

Vidyard

APRIL 13, 2015

When we asked Jay Baer, New York Times Best-selling Author of Youtility and President of Convince & Convert, what the top Content Marketing trend of 2015 was, he said EGC or employee generated content. How to Add Video-based EGC to your Content Calendar Set a realistic goal: once per month is probably a good starting point.

Video Marketing 50

Video Marketing Generation Content Planning 50

Vidyard

JUNE 19, 2014

In a valiant quest to prove that B2B doesn’t have to be boring, today we’re looking at six brands doing awesome things with video marketing and the content takeaways. Using modern language and a make-believe city, GE not only captures your attention, but they make you want to see more of their content.

Impressions 50

Impressions B2B Marketing Video Marketing Content Marketing 50

Vidyard

NOVEMBER 8, 2013

Whether it’s making your content look terrific with visual assets or crafting a video to be visually stunning and clear to understand, it’s good to have a grasp of the principles of user-focused design so, here are the standout points I picked up in my chat with Garry: 1. Can’t Get Enough Great Content?

Design 54

Design Content Advertising Agencies Video Marketing 54