Onalytica B2B

NOVEMBER 12, 2018

Consequently, this contributes to a very different culture of content creation between sectors. Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. DOWNLOAD EMPLOYEE ADVOCACY 2.0. Employee Advocacy in B2B. Program Focus. Business Outcomes.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

OCTOBER 11, 2018

Many brands are working with influencers (Influencer Marketing), have their employees sharing their content on social (Employee Advocacy) and their sales team engaging with prospects on social media (Social Selling). We see everywhere ‘content is king’ – and it certainly is where advocacy is concerned.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

MARCH 12, 2018

If you follow the transactional route of giving your influencers a rigid content brief for a cold exchange of cash then they’re not going to invest in the content or your brand. Influencers are influential because their followers trust and enjoy their content; they feel some kind of connection with the influencer.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

DECEMBER 11, 2017

Bio: Rachel has over 15 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing. I started in graphic design, transitioned to content marketing and then social media marketing and now influencer marketing which allows me to combine all my prior experience and skills.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

SEPTEMBER 18, 2017

Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Doug has written a lot about content marketing including the B2B Content Strategy Checklist , Insane Honesty in Content Marketing and Crap: Why the Biggest Threat to Content Marketing is Content Marketing.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

FEBRUARY 22, 2017

Lack of quality content/brand messaging. Develop your content marketing strategy. As discussed in our previous post , content is a huge part of the influencer world, so if you want to reap success from implementing influencer relations programs, then you’re going to need to ensure that your content is in a position to keep up.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

SEPTEMBER 21, 2017

Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? Because of that experience, I saw the power of content to engage new customers, turn current customers into advocates, and change the conversation around the brand. Location: Brooklyn, New York.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

SEPTEMBER 22, 2017

HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? We like to test content with a small audience to gauge their response. Then, we look for the best results of our test and build a content marketing campaign around that content. We’ve seen one small tweak to the content significantly change its performance.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? I started The Social Media Hat in 2012 as place where I could write about blogging & social media, and experiment with content marketing overall. Location: St. Louis, MO, USA.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

OCTOBER 1, 2018

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. Location: Chicago, IL.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

NOVEMBER 1, 2016

FRESH, AUTHENTIC CONTENT. Content creation has become a strong focus within most brands’ marketing strategy, mainly because it is relatively inexpensive compared to traditional advertising. This is where influencers can prove very useful for keeping your content fresh, current and authentic.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

SEPTEMBER 12, 2017

Often these types of influencer are hard earnt through your brand’s actions, yet can create the most powerful content that advocates your brand. High resonance signifies that an influencer’s content gains traction and drives engagement. Content needs to be exclusive.” Define your topical focus.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

AUGUST 31, 2017

Key Topics: Content Marketing, Digital Marketing, Marketing Leadership. Bio: Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? We didn’t call it content marketing at the time.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

SEPTEMBER 14, 2017

Ann Handley – Chief Content Officer at MarketingProfs. Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Bio: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

APRIL 5, 2018

Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. Top 50 Content Marketing Influencers to Follow, Outbrain. That’s when I started doing content marketing.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

DECEMBER 6, 2016

SUCCESSFUL CONTENT. Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision. However, a brand publishing content with no real strategy will find it very time consuming and often ineffective.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Market Positioning. The relationship between influencer marketing and PR.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. I’m all about the content. Location: London, United Kingdom. She’s a hugely connected and highly influential entrepreneur.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

APRIL 20, 2017

Employee advocacy is an exercise where organisations’ employees have a presence on social media, in which they push out content relating to their brand and/or their industry. Share interesting and relevant pieces of content amongst the team so that employees can scan through and share if they wish. Make it easy.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

FEBRUARY 28, 2019

Increased engagement from Influencers’ audience was also seen when influencers were ‘behaving’ like media outlets – by sharing links to content. These engagements are an indication of when influencers are replying to Media Outlets’ articles or re-posting their content both with their own opinion or without. of Content Shared.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Onalytica B2B

DECEMBER 8, 2016

If you want to find influencers who recently used similar language as your content – upload a piece of content, a white paper, announcement or website into our content matching tool.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

NOVEMBER 7, 2017

Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. In alignment, it is becoming evermore critical to engage appropriately, rather than merely churning out promotional content on autopilot without any effort to create a genuine two-way, communicative experience. 3) Joe Pulizzi. #4)

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

NOVEMBER 10, 2016

USER-GENERATED CONTENT. THE FACTS: Millennials hold a natural scepticism towards brands, therefore traditional advertising and branded content is not guaranteed to resonate and be effective. However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

APRIL 6, 2017

The nature of Instagram and Twitter is quick and easily digestible content, which you either continue to scroll past, or glance at at a push. Engagement rates on micro influencers’ content also tends to be higher. With this said, there isn’t any time to be overwhelming or confusing the audience.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

OCTOBER 11, 2017

Most companies start out largely unaware of influencers, with little knowledge about how to engage with them (or why they would want to), whilst investing in a content and advertising-driven marketing strategy. ” Amanda Maksymiw, Content Marketing Director, Fuze. Both the influencer and the brand seek to gain.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

DECEMBER 7, 2017

This data can provide insights on content creation ideas, and how you should approach your engagement targets. Are they co-creating content? Have you reacted to them in your content? Is there an existing marketing campaign planned or hero piece of content that you can easily get influencers involved in? Brand advocates.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

DECEMBER 14, 2017

How you engage with your influencers depends on variables such as the type of influencer you’re engaging with; what both the influencer and the brand seek to gain; if there’s any existing activities you can tie influencer marketing into, and whether your focus is more geared towards product or content.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

APRIL 3, 2018

Slowly, I started using LinkedIn for content posting and networking and Facebook page for content development and marketing. I started from small gigs like facebook post sharing, social media account setup and management as a Campus Ambassador at Nurture Talent Academy and thus ending up with a paid internship with the same company.

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

OCTOBER 4, 2017

Integrating skill sets outside of your team such as content and design resources. Access to new and interesting content. Influencer marketing can either be a stand-alone alternative activity to PPC or complementary – i.e. amplifying exposure of influencer generated content. how has your perception changed?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

NOVEMBER 24, 2016

A SERIES OF CONTENT. Why not leverage Advent or the 12 days of Christmas to your advantage by publishing a new piece of content every day? Consider influencer or brand collaborations, or revving up internal content. If content is too time consuming, then you could release a new fact or tip every day. EMAIL MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

NOVEMBER 21, 2017

Key Topics: LinkedIn, Social Selling, Content Marketing, Social Media Marketing. I am most passionate about social media for B2B and that’s why I focus almost solely on LinkedIn, Social Selling and Content Marketing. Like everyone else I see a great future with various forms of content including video and livestreaming.

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

AUGUST 23, 2017

Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. In this period of mass content and noise, society has turned to the key influencers they trust to make informed judgements about brands, products and issues.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Currently Social Media Director / Content Marketing Strategist at G Media Studios. Location: Hollywood, California. Talent Management / Promotions at TimSnowMGMT.com.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

MAY 3, 2018

Different influencer types will create different types of content too and have varying levels of collaboration – some may be more time consuming and labour intensive on your part than others. For example: asking an influencer for a quote is far less time consuming than filming and editing a video with an influencer. Brand advocates.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

JULY 26, 2018

Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. Within the pharmaceutical and life sciences space, Social Media Influencers (not celebrities) produced a 60% greater shift in brand perception measurements compared to any other kind of advertising content – this includes influencer advertising.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

DECEMBER 11, 2017

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. Ann Handley is simply wise.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

JANUARY 30, 2018

An influencer with a large, yet fake and un-engaged audience are highly unlikely to be well regarded by their influencer peers; they’re pushing out content that isn’t really driving any real impact in the wider influencer community. Curators – sharing content from others. 2) Engaged audience data. Who influences the marketplace?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126