Lattice

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3 Types of Must-Have Sales Enablement Content

Lattice

Here is a list of must have sales enablement content to get you help turn your sales team into superheroes.

Content 203
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A Lattizen Year in Review – Top Content

Lattice

It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. This post is a written Q&A with Colleen Francis of Engage Selling Solutions from 2013 but the content is super relevant today.

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A #MKTGnerd’s Guide to #SDSummit14

Lattice

The agenda is overloaded with amazing content from the Sirius team. Heading to the SiriusDecisions Summit next week?

Content 153
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One Company | One City | One Lattice

Lattice

Here’s an idea: Take all Lattice employees at each office location (we have five) and bring them together in one city to kick-off 2016 with inspirational content, fun events and one hell of a week. And how should the content be presented so that every employee feels great about Lattice when they go home? Ok, back to content.

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Are you reaching your decision makers in real-time?

Lattice

Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. Content that engages prospects with current customers. In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase.

Webcast 100
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Chasing Unicorns at MarTech 2016

Lattice

What all the companies had in common was that they built a platform, created content to put on that platform, and then invested in ad-tech and optimization tools to ensure the right people are engaging with that content. This concept makes sense, because marketers love doing things at scale!

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Smiling’s our Favorite – Happy Holidays from Lattice

Lattice

Marketing can now create segmentation and customize content for specific targets to improve the velocity of the revenue funnel. Sales starts getting predictive scores so they know which contacts to call first, increasing their efficiency. They get really excited and start to love marketing.