eTrigue

FEBRUARY 2, 2022

Everyone usually gets exactly the same content i– even though their needs and interests may be different. The result is that prospects get content that isn’t relevant to them – not the right time, nor the right content – which may cause prospects to disengage, or worse – unsubscribe. Patience is a virtue.

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Email Marketing Automation 78

eTrigue

JANUARY 16, 2024

Once your data is aligned, you will be able to build your marketing strategy foundation including campaign themes, and matching trigger offers and content for each buyer group (net new logos vs installed base). Build an effective ABM strategy.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

eTrigue

OCTOBER 2, 2021

Give value whether it’s a special deal, an interesting piece of content, or just a simple moment of inspiration. Provide value Increasingly, email inboxes are becoming another to do list — pay this bill, RSVP to this event, answer this person, meet this deadline. Consumers are teetering on the edge of email fatigue.

CAN-SPAM 78

CAN-SPAM Opt-out Marketing Automation Services Opt-in 78

eTrigue

SEPTEMBER 2, 2021

The same principle applies to your content. Video content is powerful and usually more engaging than written content. Compelling video content grabs a customer’s attention and sustains it through the end of the video. This was a big deal compared to her textual content. That’s more believable than written content.

Video Marketing 78

Video Marketing High Quality Lead Customer Satisfaction Youtube 78

eTrigue

NOVEMBER 2, 2021

Like a restaurant server visiting your dining table for the first time, it should present all the relevant information — gratitude for showing up, who you are, what they can expect from you (type of content, frequency of contact), as well as the showcase of a little personality. It’s important to address a disclaimer.

Email Marketing 78

Email Marketing Marketing Automation Services Trigger Marketing Lead Scoring 78