B2B Marketing Traction

OCTOBER 12, 2011

Does your online content make your phone ring? Quality, online content (even if it was written years ago) is the key to getting found online today. Quality, online content (even if it was written years ago) is the key to getting found online today. This means that you need to be strategic when you plan your content.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

SEPTEMBER 27, 2011

Now more than ever, optimized online content is the key to attracting prospects to your website. If someone at your company is a prolific speaker, take their most popular presentation and create a whitepaper or an article from the same content. Repurpose the same content into a video. The answer is re-purposing.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

DECEMBER 15, 2011

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Watch and listen on social media.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

NOVEMBER 6, 2012

It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.” Content on the website is linked to on social media sites, where people connect with you and follow you.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

JUNE 13, 2011

Marketers need to understand their rights – and how to take action – when their online content gets copied. As I’ve followed this topic of online content rights over the years, I’ve found out that there is more you can do. How to Protect Your Blog from Content Thieves by Jean-Baptiste Jung, Cats-Who-Code.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

MAY 3, 2012

It’s efficient to re-purpose content into your B2B marketing blog. But, there is some content that really doesn’t belong. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Be careful.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

MAY 22, 2012

What information or content would be valuable to them? How do they like to consume that content? Just as with TOFU (top of the funnel – attracting qualified prospects), it is imperative that you know your buyer’s persona. Develop your B2B buyer personas. What can you offer up?

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Links to new content on your website. You do frequently add content to your site, don’t you?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” B2B Service Marketer – Answer Why and What.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

AUGUST 23, 2010

The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. It takes time to create all this content. Part of the solution is to have a plan in place that maps out goals and a schedule for online content.

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? A website update in WordPress might be “easy” if you are the business owner, graphic designer, marketing expert, content writer and web developer who knows SEO as well. Write the content.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

NOVEMBER 11, 2014

Include the name of the author of the blog post or other content you are sharing in your message – it’s a good practice and you are giving a shout out to a colleague rather than just sharing your own material. Once the content properly populates below the update field, go back and delete the URL as shown.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

DECEMBER 17, 2013

Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site. Web Site Projects content optimization SEO website'

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

JULY 9, 2013

One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

SEPTEMBER 30, 2013

Headlines offer a way for visitors to more easily scan and navigate your content. One way to do this is to use different levels of headlines (H1, H2, H3 and more) to break up text and show your site visitors how you’ve organized your blog post or page content at a glance. Do you have compelling headlines on your site?

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

AUGUST 16, 2013

Your SEO vendor has nothing in their proposal about content relevant to your customers and prospects. Today getting found online is all about offering valuable content that is shared by others on social media. If you provide good content, people will read it, comment on it, and link to it.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

OCTOBER 26, 2012

Your home page has morphed and mushroomed in content over time, and no one is managing it. Chunk your content – make it” scan-able.” Design your content to fit the “F” scan. Studies have shown that website visitors view content in an “F” shape. It will harm you.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

APRIL 12, 2013

I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing. Marketing Soapbox b2b content marketing plans SEO'

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

AUGUST 2, 2013

2 Create engaging content (Michael Brenner). #5 Lee Odden also wrote this post, 11 Examples of Killer B2B Content Marketing Campaigns Including ROI , which has some good B2B examples. Marketing Soapbox b2b content customer innovation marketing' 5 Be first and fail (Rob Yoegel). #9 9 Borrow from B2C (Roberta Rosenberg). #14

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

JULY 31, 2014

To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Decide How to Structure Your Content Marketing Team by David Booth of Revenify. Blogging b2b blog content marketing strategy' Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

MARCH 27, 2012

Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Blogs are designed for the non-graphic designer, non-programmer to quickly get content published online. Increase content creation for your company.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

DECEMBER 2, 2013

Email a reminder of some existing key content on your website that can help your customers and prospects. inbound marketing b2b content marketing' Launch a new product or service or informational website on Cyber-Monday and provide a special offer.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

OCTOBER 12, 2012

There are some optimization elements that should be built into every site, but the critical factor now is content. Quality content on your site and sharing that content on quality social media sites (NOT content farms) so that others like it, comment on it, and begin to follow you as a subject or industry thought leader.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

OCTOBER 4, 2011

Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. What you need are the 3 C’s – Content, Connections, and Conversions. You need great content that they can download, comment on or share with friends or colleagues.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

JUNE 17, 2014

You have bad content on your website. If you don’t plan your website content in advance or if you leave it up to a web developer to create content, you could end up with an ineffective site. Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing!

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

OCTOBER 13, 2011

There are two things that copywriting is critical for today – social sharing and content. The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. Content Optimization. This is both science and art.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JUNE 25, 2014

You can educate and nurture them through value-add content and information and measured communication. inbound marketing content customer marketing' In your customer marketing you must add value and be there when the customer needs to buy more. Do you need an effective customer marketing program? Contact New Incite today.

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

JUNE 23, 2014

Do they spend a lot of time on Facebook and follow your content there? Add value for your customers by sharing informative content on social media. Content marketing helps attract new customers, but it can also be used to educate and engage existing customers. Encourage customers to share your content and talk about your brand.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. Whatever content you choose, you are providing a little behind the scenes information that customers will appreciate. We create marketing content and provide strategic marketing plans and training for your staff.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 29, 2011

For those of you spending money on SEO today, I’d much rather see you spend your time and money on creating great online content for your prospects. Great content that adds value for your prospects and customers creates goodwill. How do you get all of this social media content and messaging done? Leverage Technology.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

MAY 25, 2012

What messaging and content resonates with your audience(s)? Once you have some answers about what social media platforms and what content will produce the best results, create a written plan that describes what you will do, when you will do it (e.g. frequency of content posts, messages), how you will do it (e.g.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

NOVEMBER 7, 2014

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. So marketing’s role is extended into the sales cycle with the need to provide intelligence about what potential customers need and relevant content when they need it. Contact New Incite today.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

DECEMBER 21, 2011

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. I researched this further online and found Jakob Nielsen’s (Nielsen – Norman Group) helpful blog post, F-Shaped Pattern For Reading Web Content. Why should you care?

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

FEBRUARY 6, 2012

You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. When a prospect lands on your home page, they get an instant brand impression from your logo, the page design, the images, the headlines and content. Do they see you as credible? Trustworthy?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

APRIL 30, 2014

If you need help in implementing digital marketing including social media and content marketing, contact New Incite today. Role of the CMO CMO content marketing social media' Or, is it still a lack of understanding of what must change? We’ve specialized in getting results for our clients using online marketing for 17 years.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

DECEMBER 10, 2014

Content marketing. Here’s a graph from a study about content marketing – the latest tactic for B2B marketers. 58% of survey respondents said that the number one factor that makes content marketing effective is relevance to the audience. Digital marketing. Inbound marketing. Outbound marketing. This is called empathy.

Tactics 100

Tactics B2B Marketing Planning B2B 100