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  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 22, 2015
    [Content] 10 Marketing Trends That Should Influence Your Content Strategy
    As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Effectiveness of Visual Content. Now is the time to think about and invest in visual content.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 10, 2015
    [Content] 10 Key Ingredients To Insanely Shareable Content
    Ever wonder why some people’s content goes viral and gets tons of social shares? Is there some content marketing secret sauce you don’t know about? The post 10 Key Ingredients To Insanely Shareable Content appeared first on Marketing Insider Group. Content MarketingObviously the prerequisite to […].
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Content] Building Content Marketing Strategy – 10 Steps
    As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. All content is cross linked and posted on your website.
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Content] B2B Content Marketing That Drives Results
    There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether Credibility boost.
  • AVITAGE  |  WEDNESDAY, JUNE 4, 2014
    [Content] 6 Competencies for Enterprise Content Strategy
    Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem. It is also a key reason for poor performing content, and low tactical outcomes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content] Use This Agenda For Your 2016 Content Marketing Plan
    As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda).
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Content] 56 Reasons Why Content Marketing Works
    Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 28, 2013
    [Content] 10 reasons why Twitter is content marketing’s best friend
    ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. source of content. As you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 7, 2015
    [Content] Sponsored content and the economics of trust
    But it all came crashing down this week when I saw two little words under one of their new posts: “sponsored content.” But how is sponsored content different from taking money for an ad? began to reflect on why this produced such a reaction, and the unintended risk of sponsored content. Sponsored content on the rise.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Content] Big Data Is Driving Content Marketing Strategy
    CMOs Shift Budget To Content Marketing. My last article  made a direct connection between Big Data and Content Marketing. Data is a core element to the success of any content marketing effort. Some of the key findings: 95% of CMOs report that content marketing is important to their business. Content Marketing
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Content] Once is Never Enough: How to Repurpose Content Like a Boss
    Producing engaging content is the #1 challenge for content marketers. Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. Who’s repurposing their content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 29, 2012
    [Content] The ultimate content marketing challenge
    The other day I was a witness to content marketing murder. I was eating breakfast in a hotel dining room which was partially occupied by a BNI networking meeting. local marketing “expert” was describing how he propelled a new dentist’s office to the top of the Google rankings through his content marketing genius.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 6, 2015
    [Content] Five trends transforming content marketing
    In this episode of The Marketing Companion we look at some interesting things that will be transforming content marketing efforts in 2016 and beyond. Some of the things we cover in this new episode of The Marketing Companion … Is content marketing about leads or relationships? Our content is free because of their generosity.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 6, 2014
    [Content] The Domino Theory of B2B Content Marketing
    Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Tweet “You don’t optimize a landing page or an email.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 19, 2016
    [Content] How Manufacturing Content Marketing Sets the Table for Sales
    They both inquired about using manufacturing content marketing to help their sales efforts. You may be experiencing the same or similar problems as these two manufacturers. […] The post How Manufacturing Content Marketing Sets the Table for Sales by Achinta Mitra appeared first on Industrial Marketing Today.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 5, 2014
    [Content] 5 Ways to Create More Content Today
    Throw a rock and you’ll hit a marketer talking about content marketing ( please note that our Legal friends advise that you don’t try this at home ). The problem is, you will never have enough content. The funnel may have an extra stage that needs content. What is content marketing? ? Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 22, 2015
    [Content] Using psychology to make your content relevant
    In order to be relevant you have to depend on these three things: Content , Context , and Contact. Content. In order to successfully deliver a message that will force people sit up and take notice, you must remember to create content that communicates your message effectively. By Wade Harman, {grow} Community Member. Context.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Content] How Content Marketing Works on Pinterest
    So how does your content marketing strategy work for this site? So, how do these online marketing professionals incorporate content marketing while on Pinterest? Content marketing is a focus for many agencies and businesses alike. You’ll drive traffic to your site and YouTube channel with video content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Content] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 8, 2016
    [Content] Marketing Engineering Services with Content
    have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Engineering services Industrial Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Content] The art and science of developing an enterprise content strategy
    There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Content strategy is more about the connection than the content now.
  • AVITAGE  |  TUESDAY, JULY 7, 2015
    [Content] How Do Audiences Assess Your Marketing Content?
    What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Principle being applied: it’s easier to criticize someone else’s content than our own. The post How Do Audiences Assess Your Marketing Content? Of course.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 1, 2015
    [Content] Does creating content make you dumb?
    Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? read someplace that only 2 percent of the people on the web are content creators. The rest are simply consumers of content. The content creator at risk. The rest are simply consumers of content.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 15, 2016
    [Content] Why Customer-Focused Content Should Be A Priority
    And simply replacing a few words in your existing content […]. The post Why Customer-Focused Content Should Be A Priority appeared first on Marketing Insider Group. Content Marketing content strategy content writingThere’s a shift happening right before our eyes.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Content] 33 Stats On The Future of Content Marketing
    The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused. ~
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2016
    [Content] 5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
    And you are now getting tired of producing content yourself so are considering outsourcing …. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. Back to content… 2. Building a content schedule. Create Content That Starts At That Point.
  • ACT-ON  |  TUESDAY, OCTOBER 20, 2015
    [Content] How Content Drives a Great Customer Experience (and Profit)
    For many marketers, creating persona-focused content, delivering that content to your buyers, driving qualified leads into the pipeline, and measuring the revenue impact of your efforts come to mind. Store Content in a Single Location. 65% of B2B marketing content goes unused , according to SiriusDecisions.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 10, 2016
    [Content] Why Email is Essential for Your Content Marketing Strategy
    Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. Meanwhile as content marketing rises in importance, email marketing has been enjoying a resurgence in utility as the tried and true channel for reaching people where they gather every day: their inbox. Because it works.
  • AVITAGE  |  WEDNESDAY, JUNE 3, 2015
    [Content] New Sales Competency – Use Content to Sell
    Those who are not actively and effectively using content to sell are missing an important opportunity to capture a selling advantage, lower selling time and costs, and accelerate successful sales outcomes. An important reason for this limited role, is lack of useful content.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 22, 2013
    [Content] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Here are some tips on how to bring your content marketing A-game: 1. Determine your key players - Get your content marketing stakeholders to meet.
  • INBLURBS  |  THURSDAY, NOVEMBER 21, 2013
    [Content] Primary Research: An Effective Content Strategy for Building Brand Authority
    Content marketing professionals are continually trying to find the most effective strategies for reaching their target audiences, building brand authority and establishing a strong presence on the Web. Their customers have come to expect high-quality research and content on a regular basis. 2013 Search Engine Ranking Factors Survey”.
  • GREAT B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Content] What Types of Content Propels B2B Buyers
    I recently enjoyed an article titled, “Which Types of Content do B2B Tech Buyers Respond to Most?” B2B Buyer ContentThe article is […].
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Content] Social Media is Lowering Our Content Standards
    Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. In fact, you probably aren’t required to share content at all. Say Why.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 15, 2016
    [Content] One easy tip to increase content sharing immediately
    In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. Obviously every piece of content on the web needs to have social sharing buttons associated with it. Keyword.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Content] My Top Content Marketing Predictions For 2016
    No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. also thought that we would stop asking about social media ROI (not so right) and that we would start to see a shift to content marketing (slow start but right.).
  • VISUALLY  |  MONDAY, JANUARY 25, 2016
    [Content] Visually + ScribbleLiveThe Future of Content Marketing
    As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. But creating great content is only part of the marketing puzzle. Bringing data science and content together — at scale. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 1, 2015
    [Content] The Difference Between Content And Content Marketing Is The Destination
    What is the difference between content and content marketing? Everyone does content. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. Even advertising is content. Content Marketing
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Content] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. The Reporter’s Questions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 6, 2013
    [Content] Time, attention, and the content creation curve
    “A link, a funny photo, a famous quote, or even a recipe or coupon are legitimate types of content, but these are not the types of content that will optimize your social media presence and bring you powerful, lasting results.”  let’s take a journey together up the content creation curve: Tweets/Status Updates.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Content] Content Marketing Tips for Lead Nurturing
    Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. What can you send via email?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Content] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. Growth Hacker Content Marketing. She knew that the digital age demanded more engaging and continuous content marketing. Content Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Content] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    What is content marketing? Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Why is content marketing important?
  • B2B MARKETING INSIDER  |  FRIDAY, NOVEMBER 20, 2015
    [Content] 15 SEO Tips And Tricks To Improve Your Content Marketing
    On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? The post 15 SEO Tips And Tricks To Improve Your Content Marketing appeared first on Marketing Insider Group. Content Marketin
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2015
    [Content] Recovering from my complete content marketing failure
    by Giuseppe Fratoni, {grow} Community Member. I am a content marketing failure. Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco. The content marketing failure begins. didn’t promote my content effectively. Nothing like that happened.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 22, 2015
    [Content] 5 Common Misconceptions About B2B Content Marketing Development
    As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Below are some of the major misconceptions about content that B2B marketers need to focus on when shaping their content strategy for the next month, quarter, or even year.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Content] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Content] Do People Trump Content in Marketing?
    The most impactful “content” according to their research? Not any of the content we produce as marketers. We are overwhelmed with content today. Content’s larger objective Many of us live in the bubble of the content marketing community that has developed online and through events. Not a video.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Content] Top Content Marketing Challenges, Benchmarks, and KPIs
    To cultivate a greater role in decision-making process, companies are employing content marketing as part of an aligned, integrated communication strategy. Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Content] Content Marketing Is A Strategic Solution To A Strategic Problem
    One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. landing page with content on it is not content marketing. Branding?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content] 20 Amazing Examples Of Brand Content Marketing Hubs
    As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. CapGemini’s Content Loop.
  • CONVERSIONATION  |  THURSDAY, AUGUST 11, 2011
    [Content] Content Marketing: Should Content Be Created In-House or Outsourced?
    Earlier this week, Sharon Flaherty wrote a post for Econsultancy, titled “Want quality content? bookmarked it, which usually means I disagree on several points so here are some reflections and tips on deciding whether your content (and what content exactly) should be created in-house or not. Produce it in-house”.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Content] An A to Z of Content Marketing Best Practices
    There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. Video.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Content] Forget Content Curation, Focus on Original Content in 2012
    Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Your 2012 Checklist.
  • BIZNOLOGY  |  MONDAY, MARCH 7, 2016
    [Content] Act casual, and write your website content
    Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content. Like this post?
  • CONVERSIONATION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content] Content marketing: a customer-centric manifesto
    Content marketing is not an island. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 3, 2013
    [Content] 6 Forgotten Content Strategies to Implement Now
    by Lauren Harper | Tweet this One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. However, when you drill down into organizational processes, oftentimes content efforts are duplicated because there aren’t clearly defined content strategies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Content] What comes after content marketing? Here are four ideas.
    I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. ” Content is advertising? Content that learns. Radical trust.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Content] The Big Content Marketing Fail: How Much Content Do You Need?
    In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. We would specialize ourselves in online content (no one used the word content marketing yet).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Content] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?” As a result, I’d consider creating a unique piece of content to meet that need.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 16, 2013
    [Content] The 4 As of Sales Enablement Content Success
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. So how can marketers – particularly content marketers – enable their sales reps in a way that truly boosts productivity and helps drive more revenuer? 1.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2012
    [Content] Will Content Marketing Destroy Social Media?
    There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Content] 5 reasons to be wildly excited about content marketing
    have written and talked a lot lately about wrestling with the challenges of attention and content overload (aka “ Content Shock “). But I ended that post (and each discussion) by emphasizing that content marketing is not over and expressing optimism about the opportunities ahead. ” It made me pause. Find them.
  • INBLURBS  |  FRIDAY, JUNE 8, 2012
    [Content] How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO
    Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. Finding high quality content. Boost SEO.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 8, 2015
    [Content] 20 Content Marketing Dos and Don'ts
    Content marketing is on everyone’s mind and on every conference speaker’s lips. Content marketing is part of that. One session was titled “Content Dos and Don’ts,” and it featured a very well-mixed panel that was moderated by someone from an analyst firm. 10 Content Marketing Dos. 1.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 8, 2012
    [Content] Is Your Content Boring? Here’s 6 Steps To Great Content
    Does your content bore your audience to death? You may be surprised  if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Marketers as Publishers – The Case for Content Marketing. Blogs. Newsletters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 1, 2012
    [Content] Is there a formula for viral content?
    That’s why the content at {grow} brings a unique perspective that you won’t find on many other blogs. When you approach producing content this way, it’s not authentic. Blogging best practices Content Marketing viral content viral marketingBy  Srinivas  Rao, Contributing {grow} Columnist. Take a Stand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 4, 2016
    [Content] 5 Reasons most content marketing is FAR behind where it needs to be
    These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 12, 2013
    [Content] Five steps to establish a content-creating company culture
    I’ve worked with a number of large and small companies to help them develop a culture of content creation and there seems to be a few common themes that enable success. Here are some steps that launch a company toward a vibrant culture of content creation: 1. Assuring that content goes through the proper internal reviews.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Content] Resistance to Change and Surviving Content Shock
    I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. ” What does this mean for content marketing? This year I wrote a series of posts about a concept called Content Shock. Surviving Content Shock .
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Content] WTF Does Kevin Spacey Know About Content Marketing?
    What does Kevin Spacey know about content marketing? As marketers,we are looking to content marketing to save marketing. And as consumers we are looking for amazing stories to save us from the onslaught of bad content – texts, emails, cold calls, ads  - all the content we don’t want. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Content] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 9, 2012
    [Content] Content Marketing is a Juggling Act
    Content marketers need to deliver results in an environment that is constantly changing. Faced with these constant changes, content marketing can either devolve into a series of reactionary random acts of marketing or take the changes in stride. Is your content strategy and organization up to the task? Your budget doubling.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 17, 2014
    [Content] Content Marketing Is The Top Marketing Priority of 2014
    According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This was followed by Mobile (18%), and Content Marketing (15%). Agency folks see Mobile marketing (21%), followed by customer experience (20%) and Content Marketing (13%) as the most exciting opportunities in marketing. My View.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Content] The H.E.L.P. Method For Writing Business Content
    As a former corporate blog editor, my personal priority was to ensure that the content supported our audience’s education and professional development, and offered information that would empower them to do their jobs better. Content should foster helpfulness and facilitate improvement. ” Neither should you, or your company.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 12, 2015
    [Content] Assess Your Content Marketing Maturity Level [Infographic]
    Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive landscape. When customers receive content they value and appreciate, they are more likely to convert. Content Marketing Content Planning
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Content] We create content and content also creates us
    Recently I was interviewed by my friend Elizabeth Sosnow and she asked me about an observation in Return On Influence : “We create content … but in a way, content is also creating us.” Yes, I create content. This is my time because I have the courage to create conversational content. Now anybody can be heard.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 24, 2013
    [Content] The 3 Goals For Your Content Marketing
    What are the goals for your content marketing efforts? But every content marketing program should have the same goals: Reach. The answer is content marketing. It’s not enough to reach people, you have to engage them with high-quality, informative, interesting content. Registrations to gated content. Reach.
  • SOCIAL MARKETING FORUM  |  SUNDAY, AUGUST 19, 2012
    [Content] Research: B2B Buyers Want Content
    Are you looking for proof that content marketing is the way to go in B2B marketing? There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. You have it. However, there is just one solid way, besides [.].
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Content] Link-Builders versus Content Marketers
    Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Content] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Content] SEO and Content Marketing: A Love Story
    Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. CM is content.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Content] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Many people still use content marketing without a clear purpose. If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing.
  • THE POINT  |  TUESDAY, AUGUST 25, 2015
    [Content] A Follow-Up Strategy for Content Syndication Leads
    It’s important to recognize that content syndication leads are not like most sales leads. Furthermore, that individual hasn’t downloaded that content from your Website, and may not even be familiar with your brand or even remember your company’s name from the white paper they downloaded mere days ago.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 26, 2015
    [Content] How To Make Content Real Good [Slides]
    And so I presented How To Make Content People Actually Want. The worry I had was that I had met so many people in my career who had no interest in creating content people actually want! They create content because their boss asked them to. ” Create Content That Matters. But Everyone Creates Content. Be human.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Content] Why Content Curation Is Not The Answer
    The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Hallelujah! Exactly.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 26, 2012
    [Content] The 6 Best Slideshare Decks on Content Marketing
    Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. Warning: some content is not suitable for young or especially innocent audiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 17, 2012
    [Content] Five big problems with content curation
    I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal?  An intoxicating idea. They’re not.
  • INBLURBS  |  THURSDAY, MAY 3, 2012
    [Content] What is the most effective SEO Tactic? Creating Content!
    A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO. User-Generated Content encountered for Organic search up to 10%, and lead conversion up 125%. Companies who create content, operate a corporate blog and update it frequently have 55% more website visitors.
  • THE POINT  |  THURSDAY, FEBRUARY 18, 2016
    [Content] Why Are People Not Engaging With Our Content?
    According to a recent report, “ The Content Marketing Paradox ,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. However, I think there are two other, more significant reasons why so much content marketing gets ignored: 1. What lessons can we learn from Contently’s misfire? 1.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Content] The Four Biggest Content Marketing Pain Points
    This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their  new eBook  on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Content] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Here are 4 of the report’s core findings about content marketing metrics: 1. So what are marketers doing?
  • VIDYARD  |  MONDAY, DECEMBER 7, 2015
    [Content] Improve Your Content’s Performance by Improving Your Content Experience
    Content marketers are always trying to figure out ways to make their content better. We spend hours tweaking headlines, experimenting with content length, and trying to come up with mind-blowing content ideas, all in the hope that we can snag our audience’s attention, one more time. Don’t limit your content’s potential.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Content] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [Content] Break the mold: Why content marketing needs to be like a chalupa
    A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! Taco Salad.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2016
    [Content] 8 Common Ways Most Content Marketers Fail
    Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks. You’re Presenting Content in Silos (vs. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 10, 2014
    [Content] Four ideas to overcome content saturation in your niche
    Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don’t have to produce the best content. Content saturation is a legitimate strategy. Now let me address the “content purists” right away. I’m not saying quality is not important.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 7, 2015
    [Content] 5 CMOs On Crafting Your Content Marketing Strategy
    Marketers have figured out that the idea of content marketing works,” says  Nick Stein, senior vice president of marketing at  Vision Critical. “If Inbound or content marketing, on the other hand, is about creating a long-term relationship with existing or potential customers and hopefully receiving your return on investment.
  • TYPE A COMMUNICATIONS  |  MONDAY, SEPTEMBER 21, 2015
    [Content] What Does a Content Marketing Plan Look Like?
    September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Content Marketing Content Strategy Marketing content marketing content strategyWhere do you. read more.
  • CONVERSIONATION  |  THURSDAY, MAY 1, 2014
    [Content] Content marketing strategy beyond the first degree(s): value chains
    Content marketing Ram Charan
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 8, 2016
    [Content] How To Create A Content Marketing Editorial Calendar
    Surprisingly (or not), many content marketers aren’t the best planners. As a result or poor planning, our content marketing strategies become a reactive efforts of throwing together what ultimately becomes disconnected pile of assets.… … More How to Create a Content Marketing Editorial Calendar.
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