B2B MARKETING INSIDER | MONDAY, DECEMBER 15, 2014
[Content] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. Growth Hacker Content Marketing. She knew that the digital age demanded more engaging and continuous content marketing. Content Marketing
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 26, 2015
[Content] 5 Ways to Differentiate Your Marketing Content
The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Content Marketing
MARKETING GENIUS BLOG | THURSDAY, MAY 13, 2010
[Content] 5 Ways to Create Content Without Writing a Single Word
Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. It’s also helpful to ask other people to contribute content. Content creation will always be labor intensive. Guest Post. Thought Leadership Interview.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 6, 2014
[Content] The Domino Theory of B2B Content Marketing
Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. 'Tweet “You don’t optimize a landing page or an email.
B2B MARKETING INSIDER | MONDAY, AUGUST 18, 2014
[Content] 7 Content Marketing Lessons From Red Bull Media House
'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? They have created a totally separate division of the company focused on making amazing content, Red Bull Media House , with the goal of becoming a profitable enterprise on its own. Content Marketing
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 4, 2014
[Content] Reform Your Content Marketing
And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. In our new eBook, The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them) , we illustrate each deadly sin along with a remedy to cure them as well. Forgetting The 3Rs Of Content Marketing. Doctrine.
SAZBEAN | MONDAY, JANUARY 6, 2014
[Content] Creating a Continuously Improving Content Strategy
Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results. Implementing it is a sure-fire way to not only improve the efficiency of content production, but also to prove that content can most certainly deliver ROI for your business.
DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 5, 2013
[Content] 4 Characteristics of Great Marketing Content
Content quality is in the eye of the beholder. ” If someone answers no, your content wasn’t good enough for them. Great Marketing Content. I’m sure you have experienced bad content. You have experienced great content as well. What does content that passes this test look like? Empowering.
HUBSPOT | MONDAY, FEBRUARY 3, 2014
[Content] How to Brainstorm Content Ideas in a Fast, Easy, Visual Way
'Even as a "professional" content creator, nothing makes me break out in cold sweats quite like opening a new draft only to stare down that damn blinking cursor. If you want to avoid this horrifying experience, you need to be ready with an idea every single time you create content -- meaning you need a ton of ideas. content creation
NUSPARK | SUNDAY, APRIL 24, 2011
[Content] Measuring Content with the New Google Analytics
Measuring Content with the New Google Analytics. Analytics ContentThere’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals!
BIZNOLOGY | THURSDAY, JUNE 12, 2014
[Content] Content marketing doesn’t end with content creation
Novelty and a sparse landscape of competing content in the new medium made everything both more accessible and more worthy of our limited attention. With that backdrop in mind, it’s a bit shocking that for many marketers, content marketing begins and ends with creating content. Encouraging comments/interaction with your content.
DIGITAL B2B MARKETING | TUESDAY, OCTOBER 30, 2012
[Content] 9 Tips for Content Marketing in an ADD World
How can B2B content marketers, who are often marketing complex products and need to share a meaningful level of detail, be effective in this environment? Be Brief Attention spans are short, your content should be too. Use bullets, indexes, short paragraphs or formatting to make your content easy to skim. Break it up. Be bold.
AVITAGE | THURSDAY, OCTOBER 31, 2013
[Content] How to execute content marketing
'What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? Content Strategy: Your plan should also contain your content strategy.
B2B MARKETING INSIDER | THURSDAY, JUNE 9, 2011
[Content] Will Content Strategy Save Marketing?
They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? The biggest challenge in Content Strategy?
B2B MARKETING INSIDER | THURSDAY, AUGUST 28, 2014
[Content] 10 Expert Tips On How To Achieve Content Marketing ROI
'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks. That’s 40 tips from 40 experts from 40 brands who are leading the content marketing revolution and changing the game of marketing as we know it. Content Marketing
B2B MARKETING INSIDER | WEDNESDAY, APRIL 23, 2014
[Content] The Role of Content In The Future of Marketing [SLIDESHARE]
'2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ). Content marketing is more than a buzzword! Content Marketing Tweet This ).
B2B MARKETING INSIDER | THURSDAY, AUGUST 15, 2013
[Content] Content Marketing Rocks!
'I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. Mildenhall.
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
[Content] Measuring ROI on Content Marketing and Creation
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROIBut measuring doesn't have to be difficult.
THE EFFECTIVE MARKETER | MONDAY, OCTOBER 8, 2012
[Content] The Importance of Content Continuity
If good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. When you create a piece of content, why stop at the first distribution channel? It involves using that content and expanding it, working different angles, but keeping the core message intact.
B2B MARKETING INSIDER | THURSDAY, JULY 17, 2014
[Content] WTF Does Kevin Spacey Know About Content Marketing?
What does Kevin Spacey know about content marketing? As marketers,we are looking to content marketing to save marketing. And as consumers we are looking for amazing stories to save us from the onslaught of bad content – texts, emails, cold calls, ads - all the content we don’t want. Content Marketing
B2B LEAD GENERATION BLOG | MONDAY, JUNE 2, 2014
[Content] B2B Content Marketing: Find the bigger story
'Tweet “Anybody here think you have nothing to create content around? ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Many do not think they have any content that is relevant or exciting enough to share to their audiences. No exciting stories to tell?”
B2B MARKETING INSIDER | THURSDAY, OCTOBER 24, 2013
[Content] Trends and Predictions On The Future of Content Marketing [Slides]
The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Some Content Marketing Trends: Everyone uses content marketing but no one feels they are very good at it.
AD YOUR COMMENT HERE | THURSDAY, JULY 21, 2011
[Content] 10 Interesting Content Ideas for You
Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. content to a current event or a celebrity. Learn from them, and Tweet the type of content and hashtags that they care about.
WRITING ON THE WEB | WEDNESDAY, APRIL 11, 2012
[Content] Content Marketing: Stories are Key
If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. Content Marketing Tips: Get Your Stories Straight.
AVITAGE | TUESDAY, AUGUST 21, 2012
[Content] Yogi Berra on Content Marketing
Having participated in the making of business innovation history with category management the emergence of content marketing is a Déjà vu experience for me. Content Marketing Content marketingYogi Berra had the brilliance to bring wisdom and insight to the obvious. We were well rewarded for what was a difficult transformation.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 6, 2014
[Content] Content Marketing Lessons From The New York Times Innovation Report
There is no such thing as “if you build it they will come” when it comes to content marketing – even if you are The New York Times. If the world doesn’t know about your content what good is it in the first place? Content Marketing Or maybe it did. Little Know How Can Go A Long Way. Em)power to the people.
CONVERSIONATION | WEDNESDAY, SEPTEMBER 17, 2014
[Content] Content marketing: a customer-centric manifesto
'Content marketing is not an island. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 13, 2014
[Content] Content Marketing Trends Taking Us into the Future
'Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. Content Marketing
IT'S ALL ABOUT REVENUE | MONDAY, MAY 19, 2014
[Content] What Makes Irresistibly Shareable Content
He frequently writes about using content effectively and getting the most from it. Make your content Practical and Personal. Make your content understandable : The University of Kansas ran a study and found that we are much more likely to share things we understand. Follow Josh on Twitter @jhaynam.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 30, 2014
[Content] Millennials Are Not Impressed With Your Content Marketing
Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That Content Marketing study.
B2B MARKETING INSIDER | WEDNESDAY, NOVEMBER 19, 2014
[Content] The Content Marketing Word Of The Year?
So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. But as The Onion reported earlier this year, content could be hotter , more social, relevant, and digestible. Content strategy. Sponsored content. Journalistic content.
B2B MARKETING INSIDER | THURSDAY, MAY 16, 2013
[Content] Slideshare Is The Biggest Opportunity In B2B Content Marketing
'In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without ” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. slides.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 31, 2014
[Content] The 10 Best Infographics To Inspire Your Content Marketing
This variety of photo-based, number-based, and illustration-based infographics is enough to inspire every content marketer and graphic designer. The post The 10 Best Infographics To Inspire Your Content Marketing appeared first on B2B Marketing Insider. Content Marketing 'By NewsCred Contributor, Lauren Mangiaforte .
WEBBIQUITY | MONDAY, FEBRUARY 16, 2015
[Content] How to Build Content That Attracts the C-Suite
When it comes to C-Suite marketing, cutting through the noise and creating content that senior executives will find valuable is hard. By value we don’t mean how-to articles and other traditional forms of content, though they do have their place in the process. Turning content into independence. Content Marketing
BIZNOLOGY | MONDAY, OCTOBER 13, 2014
[Content] Increasing engagement in content marketing
'You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital to your content marketing success. In the end, it’s still the content that matters. Ask Questions, Respond to Answers.
DIGITAL B2B MARKETING | WEDNESDAY, APRIL 18, 2012
[Content] Is Your Content the Pretty Lady or the Old Hag?
Sure, your content is excellent. Marketers get caught in the same trap with their content. From your perspective, your content may be unique and valuable, but that isn’t the perspective that matters. The question is, how does your audience see your content? Content content marketing illusion
WRITING ON THE WEB | MONDAY, JUNE 13, 2011
[Content] How to Make Content More Engaging: 10 Tips
The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? This is an important post to read for anyone blogging and posting content to connect with readers. In my opinion and experience, content that engages is emotional. Tell a story.
CMO ESSENTIALS | WEDNESDAY, OCTOBER 22, 2014
[Content] Content Curation, No Longer a Buzzword
'Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. 92% of content is created in-house by marketing teams these days, and while original content is preferred, it can prove tedious as well. Brand & Content Trending ABG
BIZNOLOGY | THURSDAY, FEBRUARY 12, 2015
[Content] Content marketing personalization: know your audience
'Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Only then can you adjust your content and other digital marketing to answer the questions your audience is asking. Content Marketing audience marketing Content marketing voc research
THE POINT | FRIDAY, JUNE 13, 2014
[Content] 5 Common Content Syndication Mistakes
'Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1. Too Little Content.
BIZNOLOGY | THURSDAY, MAY 16, 2013
[Content] Content Marketing: Content Beyond Copy
Too often, thoughts of content for content marketing start and end with the written word. Taking advantage of that fact will help your overall content marketing not only on its own strengths, but by providing variety and a change of pace. Content Marketing Business Content marketing marketing Search engine optimization
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 19, 2014
[Content] How Data Can Be a Competitive Weapon in Your Content Marketing
'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Each day, you make a countless number of decisions related to content. How can we create content that resonates with YOU ? Data is a form of content that your competition cannot copy. Content Marketing
BIZNOLOGY | WEDNESDAY, JUNE 25, 2014
[Content] 4 simple truths about content marketing re-imagined
'Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Content is king. Automating your content marketing can be dehumanizing. Go deep into your content when marketing!
DIGITAL B2B MARKETING | TUESDAY, MARCH 12, 2013
[Content] Do You Trust Your Content?
” You do not trust your content to tell your story, grow your audience or sell your solutions. Don’t trumpet your content as your communication king, as the key way you connect with your audience, if the real way you connect with your audience comes after they fill out a registration form. Potential Goals for Your Content.
BIZNOLOGY | THURSDAY, FEBRUARY 26, 2015
[Content] 7 more ways you can recycle old content
'Want to do more with the content you already have? Recycle These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Want to do more with the content you already have? discussed content recycling (and shared five recycling tips) in a 2014 blog post.
B2B MARKETING INSIDER | FRIDAY, DECEMBER 5, 2014
[Content] The Best Paragraph On Content Marketing I’ve Read All Year
This is a piece of “content” generated by a “newsroom,” after all. This content was not programmatically delivered. ” Because I would like to reach out and thank them for writing the best collection of sentences I’ve read all year on content marketing. Content about content is more than just “so meta.”
AVITAGE | WEDNESDAY, SEPTEMBER 3, 2014
[Content] Content Management – Aggregate Don’t Upload
'As a content operations consultancy and service provider we occasionally find ourselves in the embarrassing position of the “cobbler’s children.” The spreadsheet was the right tool for the initial content inventory job we conducted a few years ago. Content in 18 Repositories That’s when it hit us.
DIGITAL B2B MARKETING | MONDAY, JUNE 11, 2012
[Content] Three Reasons Content Curation is Overrated
According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders.
DIGITAL B2B MARKETING | WEDNESDAY, JUNE 12, 2013
[Content] Why Good Content Delivers Bad Leads
'Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. Your content doesn’t tell people how to buy from you or why they should buy from you. It educates and informs.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 22, 2015
[Content] What’s Your Content Cadence?
Mark has a reputation of publishing only the BEST and most ORIGINAL content — it’s one of the biggest reasons, in my opinion, he has such clout (and Klout) in the social sphere. What’s Content Cadence? How can I analyze these components to find my best content cadence? What''s Content Cadence?
BIZNOLOGY | WEDNESDAY, MARCH 18, 2015
[Content] Segmenting your content marketing
'My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all? Thanks to all our sponsors! Like this post?
B2B MARKETING INSIDER | THURSDAY, MARCH 29, 2012
[Content] Content Curation And 12 More Content Marketing Terms Defined
Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. Content MarketingWhat key terms are missing?
AVITAGE | TUESDAY, JUNE 19, 2012
[Content] Content Curation in Practice
An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire. Always be acquiring ideas and inputs for new content. copied the link into our content inventory (you have one of these, right?). My day started like most days.
B2B MARKETING INSIDER | MONDAY, MARCH 16, 2015
[Content] Get the Biggest SEO Bang for Your Content Marketing Buck
'One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Duplicate content myth.
AVITAGE | TUESDAY, OCTOBER 29, 2013
[Content] Define Your Enterprise-wide Content Use Case Requirements
'The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. And they prefer each type of content format. You can’t do it.
B2B MARKETING INSIDER | TUESDAY, AUGUST 27, 2013
[Content] How To Create Epic Content Marketing
That is the trick to creating Epic Content Marketing. had the honor and pleasure of writing the forward for Joe Pulizzi’s upcoming book Epic Content Marketing where Joe states that “Publishing is the new marketing.” ” The world is now swimming in content and information. Content Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 29, 2012
[Content] The ultimate content marketing challenge
The other day I was a witness to content marketing murder. local marketing “expert” was describing how he propelled a new dentist’s office to the top of the Google rankings through his content marketing genius. ” Here is the sneaky little secret of content marketing. Image courtesy BigStock.com. Tweet.
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 28, 2014
[Content] 3 Strategic Content Measures Every Marketer Should Take
'by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. Even more telling, 86% of respondents have an in-house content marketing overseer.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 30, 2014
[Content] 4 (More) Attributes of Your Next Content Marketing Star
Today's post is the second in a two-part series highlighting effective attributes of content marketers. Content marketing is becoming vitally important to every business as a means to engage buyers early on in the purchasing process. Attention-grabbing titles draw in your readers, enticing them to read content.
GREAT B2B MARKETING | TUESDAY, JUNE 3, 2014
[Content] Three Essential Content Marketing Practices
'Content Marketing Essentials. Titled Content Marketing: 3 Essentials , the article boils down the complex subject of content marketing into three essential components. Essential 1: Create your content with a purpose. Good content writing is interesting, compelling and relevant. Essential 2: Write well.
PR MEETS MARKETING | WEDNESDAY, FEBRUARY 19, 2014
[Content] The 5 W’s of Content Marketing
According to a study by MarketingProfs and the Content Marketing Institute , nearly 93% of marketers use content marketing today. would even argue that public relations professionals whole job is about content marketing in one form or another. When they are searching or looking for that content, your content is front and center.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 10, 2014
[Content] Four ideas to overcome content saturation in your niche
'Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don’t have to produce the best content. Content saturation is a legitimate strategy. Now let me address the “content purists” right away. What if we focused on content ignition?
B2B MARKETING INSIDER | WEDNESDAY, JULY 30, 2014
[Content] 7 Skills To Look For When Hiring A Content Marketing Strategist
'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. Once people move beyond the need for content strategy , one of the questions I get asked a lot includes “what skills should I look for when hiring a content marketing director or content strategist?”
CONVERSIONATION | SUNDAY, MAY 22, 2011
[Content] Content Marketing: What Content People Share And Why They Do It
Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. The focus on content relevance is normal. Thus context.
AVITAGE | WEDNESDAY, MARCH 26, 2014
[Content] Customer Facing Content as a Conversation
'The Four Cs of Content Marketing I’ve written about content as more, and different than, format. While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. think some deeper distinctions about content can help here.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 12, 2014
[Content] Trending: How To Justify Content Marketing?
One example: I just participated in my 2nd #CMWorld Twitter chat with my friends at the Content Marketing Institute. How To Justify The Value Of Content Marketing? Q1: Do you think most orgs understand the value of content marketing? Content marketing is the way to do marketing people don’t hate. Content Marketing
BIZNOLOGY | WEDNESDAY, NOVEMBER 19, 2014
[Content] Involving SEOs in the content creation process
'If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. Content comes in many forms. It is important to also involve an SEO in the content creation process and have them work closely with your content team. Offer Suggestions Based on Past Content.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 24, 2014
[Content] The 3 Factors That Drive Content Marketing Success
am opportunistic with re-purposing the content I already create. Then I use my speaker notes to create a blog post that links to or embeds that content, like here. So this is one of those posts, resulting from a request for my top 3 factors that drive content marketing success. Documented Content Marketing Strategy.
B2B MARKETING INSIDER | THURSDAY, MAY 24, 2012
[Content] 5 Steps to Achieve Content Marketing Success [Slides]
So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success. Benefits of Content Marketing.
VIEWPOINT | TUESDAY, MAY 27, 2014
[Content] Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)
'Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. Thanks to a LinkedIn post by Howie Sholkin, former IDG communications guru, I was directed to a sprightly Mediapost essay titled, “Why content marketing probably won’t work for you.”
AVITAGE | TUESDAY, MARCH 4, 2014
[Content] It’s (Past) Time to Make Content Marketing Intelligent
Long time, serious content practitioners, the technical pros in this business, use the term “intelligent content” deliberately. They also call themselves “content strategists”. learned these are the people who, in some important ways, are technically ahead of many content marketers. What is Intelligent Content?
B2B LEAD GENERATION BLOG | MONDAY, JUNE 9, 2014
[Content] Lead Generation: 2 tips to transform your content marketing
'Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. We decided that we could use content to start qualifying these leads,” Shelby explained. Tip #1. Tip #2. You may also like.
BIZNOLOGY | THURSDAY, AUGUST 29, 2013
[Content] 7 Ways to Make Your Content Marketing More Useful
What’s the purpose of your content marketing strategy? As companies worldwide embrace content marketing, consumers are increasingly turning to blogs and whitepapers to answer basic questions. We’ve compiled some tips to help you create content which helps: 1. Content marketing isn’t a silver bullet for success.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 11, 2012
[Content] Join The 1% And Become A Content Creator
The Content Challenge in B2B. Content and “becoming a publisher” is a huge challenge for businesses today. ” And he predicted that across the board in any large internet community, there would be a a similar mathematical content “distribution inequality” along the same segments: 1% create all the content.
B2B MARKETING INSIDER | THURSDAY, MARCH 20, 2014
[Content] What Is Content Marketing? It’s Starts With Culture!
'I was recently interviewed by an international business rag on content marketing. We all know content marketing is nothing new. ” But one of the things that’s really interesting to me about content marketing, is how few Marketing Leaders are talking about it. What is your definition of content marketing?
BIZNOLOGY | FRIDAY, FEBRUARY 14, 2014
[Content] Promoting content: build great content marketing relationships
That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.
JUNTA 42 | THURSDAY, JUNE 14, 2012
[Content] 5 Reasons Why Content Marketing Is No Buzzword
It’s at least once a week when I catch someone talking about content marketing as just another buzzword. I try to smile when it happens, like in the comments of Marcus Sheridan’s recent post on content marketing. The content marketing industry itself has been around for well over 100 years.
INDUSTRIAL MARKETING TODAY | FRIDAY, MARCH 6, 2015
[Content] Why are Manufacturers Still Struggling with Content Marketing?
'Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). The post Why are Manufacturers Still Struggling with Content Marketing? This is only a content summary.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 18, 2013
[Content] Content Marketing for Fun and Profit
This month, I’d like to expand the discussion into content marketing overall because the differences between content marketing and SEO aren’t all that huge. In fact, while different schools of thought exist on what content marketing actually is , I think there’s a pretty simple definition. That’s OK.
B2B MARKETING INSIDER | MONDAY, OCTOBER 6, 2014
[Content] How To Break Through The Noise With The 3 Vs Of Content Marketing
In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the Content Marketing Volume.
B2B MARKETING INSIDER | WEDNESDAY, MARCH 11, 2015
[Content] 10 Creative Types You Need To Build A Killer Content Marketing Team
Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. After all, we’re well past the infancy of content as a marketing maybe. It’s a marketing must : 78% of CMOs now believe content is the future of marketing. Great content marketing can’t thrive on words alone.
B2B LEAD GENERATION BLOG | SUNDAY, SEPTEMBER 30, 2012
[Content] Content Marketing: Slow, steady pays off for manufacturer
Tweet In this Forbes article, “ Content Marketing’s Dirty Little Secret ,” Patrick Spenner, Managing Director of the Corporate Executive Board’s Marketing & Communications Practice, expresses his concern about the amount of content required for a targeted campaign. Proving to her leadership that content marketing works.
LEADER NETWORKS | FRIDAY, JUNE 17, 2011
[Content] People Come For Content And Stay For Community Online
I often get asked about whether content is more important than conversation in an online community. Content is important because it attracts new users to visit the community and inspires them to join. Content is also important when a community is first starting out. But it can’t stop there.
BIZNOLOGY | FRIDAY, MARCH 20, 2015
[Content] Content marketing metrics – process metrics and outcomes metrics
'There are two kinds of metrics in content marketing: process metrics and outcomes metrics. If you did “man on the street” interviews, the top answer you’d get when you asked people to “name a content marketing metric worth tracking” would likely be “web traffic.” While both are important, they differ greatly in how they are important.
BIZNOLOGY | THURSDAY, JUNE 5, 2014
[Content] Repurposing: Content marketing made easy!
'Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with nary a tweet in hand is enough to give any content marketer pause. Repurposing content is a great way to connect with different people. Reduce content creation time.
B2B MARKETING INSIDER | TUESDAY, AUGUST 26, 2014
[Content] Do Content Marketers Need To Have Writing Skills?
'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role. Content Marketing
CMO ESSENTIALS | WEDNESDAY, OCTOBER 29, 2014
[Content] Content Marketing Street Cred: 7 Marketers Share Their Secrets
'Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Brand & Content Trending
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 19, 2013
[Content] 9 Questions On Content Marketing [Q & A]
'Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. What are the most common mistakes brands make with content marketing? Content Marketing
DIGITAL VOICES | TUESDAY, APRIL 8, 2014
[Content] Getting Started with Content Marketing Strategy in 5 Easy Steps
'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? First, let’s define content marketing. How can your content provide value? Conversion rates.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 27, 2014
[Content] How To Chop Up Your Webinar Content
'Editor’s Note: Today’s post comes courtesy of Liz O'Neill , a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content. She thinks a well-oiled content operation is essential for brands that want to connect with and convert leads. Social Media.
THE EFFECTIVE MARKETER | THURSDAY, AUGUST 18, 2011
[Content] How Great Content Can Solve Problems
This is the third post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content , and the second post discussed timely content. The Principles of Great Content Marketing series is based on three core ideas: Create simple content. Create content that is timely.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 28, 2013
[Content] 10 reasons why Twitter is content marketing’s best friend
” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. source of content. As you.
B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 9, 2011
[Content] B2B marketing’s content vs. format question.
B2B marketing’s content vs. format question. B2B Content Content Lead Generation OfferWe B2B marketers love surveys. What better source for confirming what marketers and buyers are thinking and doing? ” As a [.] is a post from: B2BMarketingSmarts.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, JULY 20, 2010
[Content] Maximizing the Time Value of Content
But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? The implications of this lesson for content marketing professionals is profound. So what’s a content marketing professional to do? We all know about the time value of money. Jill Konrath.
WRITESPARK | WEDNESDAY, DECEMBER 12, 2012
[Content] WriteSpark: Best Blog Posts about Content Marketing
This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? Content tips for e-books.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Content] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
'We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?
ANNUITAS | TUESDAY, JANUARY 28, 2014
[Content] A Lack of Content Marketing Strategy Impedes Demand Generation
'Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. Content must be scored according to where in the buying cycle it is consumed.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 27, 2014
[Content] Six Arguments Against Content Shock
'Today, I am going to address some of the primary responses to my recent post on Content Shock. As this crunch intensifies and the cost to enter and compete in this field increases, content marketing as we know it may not be an economically viable option for some businesses. … and yes, content quality. Addressing dissent.
BIZNOLOGY | FRIDAY, DECEMBER 12, 2014
[Content] The key to content marketing success: a well-crafted strategy
'Most of the prospective clients we talk to are already engaged in some form of content marketing. That goal should not be “to publish content” or even, “to publish great content.” plan for generating truly great content. Ways to get that content noticed. High-Quality Content. Content created by the U.S.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 17, 2012
[Content] Five big problems with content curation
I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal? An intoxicating idea. They’re not.