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  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [Content] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The majority of content today is not hitting the mark with buyers and customers.  by icon 54.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Content] 7 Content Marketing Mistakes Costing You Time and Money
    Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. Here’s what the increase looks like year over year: That rate of content publishing – sometimes called content “velocity” – isn’t going to stop. Are you ready to give up?
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 15, 2015
    [Content] Content Strategy 101 - Creating Content with a Purpose
    Everyone wants their content to be seen, but if your content strategy is lacking purpose then are you creating content just for the sake of it
  • SYNECORE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content] Make Your Content Searchable, Shareable, and Snackable!
    So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. You’re creating quality content; why aren’t your prospects consuming it? Inbound Marketing Content MarketingBut how could that be happening? Not to worry, I have some quick tips for you that may help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Content] Polish up your best content to drive content marketing value
    This post builds on work by Mark Schaefer  and his idea of “ content shock ” and Pamela Vaughn who wrote a post on   historical optimization  for HubSpot.  I did not come up with either of these concepts, but I am going to show you the link between the two. Help your reader out and link to that great content! Content .
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Content] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. How To Create Content That Converts? Tweet this !].
  • ANNUITAS  |  TUESDAY, OCTOBER 13, 2015
    [Content] Nurture Content Failure
    What got me thinking, however, was the connection between content, our buyers, and the automated nurture programs which marketing automation makes possible. The specific question that triggered my interest was this one: When developing your content do you create content for each stage of the buyer’s purchase journey?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 19, 2016
    [Content] Content Marketing Strategy Must Drive Your Industrial Website Redesign
    This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Industrial content marketing industrial content marketing strategy Industrial Marketing industrial website redesignWhy is it such an important decision?
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Content] Why Content Curation Is Not The Answer
    The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Hallelujah! Exactly.
  • TYPE A COMMUNICATIONS  |  MONDAY, SEPTEMBER 21, 2015
    [Content] What Does a Content Marketing Plan Look Like?
    September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Content Marketing Content Strategy Marketing content marketing content strategyWhere do you. read more.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 2, 2012
    [Content] Is Content Marketing The New Advertising?
    In this recent post from Copyblogger , Frank Strong makes a great case for why content marketing is the new branding. agree with his case and would add that content marketing is the new advertising. have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Content] Content marketing is NOT link building
    It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content Marketing. Both practices have strengths and weaknesses: Content Marketing.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 24, 2016
    [Content] Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers
    Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Content] Should your content generate leads or relationships?
    His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” ” I asked.
  • TYPE A COMMUNICATIONS  |  MONDAY, DECEMBER 7, 2015
    [Content] Content is Too Important to Leave to a Content Department
    Content Strategy Customer Experience Brand Storytelling content marketing content strategyDecember 8, 2015 by Robert Rose There’s a saying, usually attributed to Hewlett Packard co-founder David Packard, that marketing is too important to leave to the marketing department. This sentiment. read more.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Content] No, Content Will Not Kill Advertising
    The latest killers are the social media and content marketing stars. Although it is a weak impression, advertising delivers that impression at scale while often pushing towards a marketer’s content. Conveniently, content is the next step. The Content Experience. However, content doesn’t deliver the same scale.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 16, 2016
    [Content] 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy
    Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […].
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 11, 2016
    [Content] How to Create Dynamic Social Content
    Dynamic social content is content that evokes responses, earn shares, and meets a need. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Content] Seven Ugly Truths About Content Marketing
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. How can you combat content silos?
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Content] Content Will Not Be King
    Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown. Once a call for change and recognition of a new marketplace reality, Content is King has become conventional marketing wisdom. Really folks?
  • BIZNOLOGY  |  MONDAY, MARCH 7, 2016
    [Content] Act casual, and write your website content
    Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Content] 10 Strategies to Battle Content Shock
    In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. There are primarily two dynamics driving this change: The amount of content on the web is literally exploding. Effectively, you are creating content shock for your competitors.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 23, 2015
    [Content] Content: The Show That Never Ends
    Content Marketing Content Strategy content marketing content strategyJune 23, 2015 by Robert Rose Welcome back my friends to the show that never ends   We’re so glad you could attend   Come inside! Come inside! I was visiting with. read more.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Content] 3 Strategic Content Measures Every Marketer Should Take
    by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. Even more telling, 86% of respondents have an in-house content marketing overseer. Go for the latter!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Content] What’s Your Content Cadence?
    Mark has a reputation of publishing only the BEST and most ORIGINAL content — it’s one of the biggest reasons, in my opinion, he has such clout (and Klout) in the social sphere. What’s Content Cadence? How can I analyze these components to find my best content cadence? What''s Content Cadence?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 17, 2015
    [Content] A new process to quantify content marketing success
    This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. content marketing measurement process. Publishing content is no longer the finish line – it is the starting line.  Traffic? Sales?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Content] Will Content Strategy Save Marketing?
    They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? The biggest challenge in Content Strategy?
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [Content] Nurture Content Failure
    What got me thinking, however, was the connection between content, our buyers, and the automated nurture programs which marketing automation makes possible. The specific question that triggered my interest was this one: When developing your content do you create content for each stage of the buyer’s purchase journey?
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Content] Forget Content Curation, Focus on Original Content in 2012
    Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Your 2012 Checklist.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2016
    [Content] 10 Hacks for Content Marketers Who Have Little Time
    Yes, this entire content marketing thing is great. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. The post 10 Hacks for Content Marketers Who Have Little Time appeared first on Marketing Insider Group. People […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Content] If you stopped publishing your social content, would anybody notice?
    By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Social Content Homeostasis On average, my small company shares around 110 posts per week.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Content] What Is The Future Of Content Marketing?
    Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. What makes Content Marketing World so great? There are a lot of things, such as the mastermind behind the whole operation, Joe Pulizzi (@ JoePulizzi ) and his amazing staff at the Content Marketing Institute.
  • SCRIBBLELIVE  |  MONDAY, FEBRUARY 8, 2016
    [Content] 5 Things Spotify Can Teach You about Content Curation
    And what the heck does it have to do with your content strategy? When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content: Lesson #1: Add Unique Value.
  • CONVERSIONATION  |  THURSDAY, MAY 1, 2014
    [Content] Content marketing strategy beyond the first degree(s): value chains
    Content marketing Ram Charan
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 21, 2014
    [Content] Industrial Content Marketing — Different Strokes for Different Folks
    Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] This is only a content summary. Visit my website for more content on industrial marketing.].
  • JUNTA 42  |  TUESDAY, JANUARY 3, 2012
    [Content] Coca-Cola Bets the Farm on Content Marketing: Content 2020
    Why Is Content 2020 So Important? Content 2020 feels more like an internal video prepared especially for the Coca-Cola marketing team, laying out their strategic vision for the future. Overall, it’s the strategy that Coca-Cola’s marketing future rest on the ideals of content marketing. It’s that important.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 27, 2016
    [Content] Five Content Marketing Tips for B2B Success
    Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Of course, these stats don’t diminish the potential of content marketing, which offers a wealth of new opportunities for marketers. Integrate content with the buyer’s journey .
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, DECEMBER 10, 2012
    [Content] Are Manufacturers Turning a Deaf Ear to Content Marketing?
    Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Visit my website for more content on industrial marketing.].
  • THE POINT  |  THURSDAY, FEBRUARY 18, 2016
    [Content] Why Are People Not Engaging With Our Content?
    According to a recent report, “ The Content Marketing Paradox ,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. However, I think there are two other, more significant reasons why so much content marketing gets ignored: 1. What lessons can we learn from Contently’s misfire? 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 4, 2015
    [Content] Beyond Content Shock: The defining trend of 2015 is Content Ignition
    In late 2012 we hired a full-time community manager and content producer. This is an extraordinary step and a huge commitment to content marketing for a company with only 17 employees! The more we spend on content marketing, the worse the problem gets it seems. This is Content Shock happening right before our eyes.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Content] SEO and Content Marketing: A Love Story
    Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. CM is content.
  • SYNECORE  |  TUESDAY, NOVEMBER 18, 2014
    [Content] WTF is Content Marketing, Anyway?
    As I casually gazed at the illustration, one word in particular – the biggest and therefore the most frequently used word, in fact – jumped out at me: Content. At that moment a simple but profound question came to mind: WTF is Content, anyway? Content Confusion. Content Matters. Content Clarity. re, “to contain.”.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Content] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Many people still use content marketing without a clear purpose. If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing.
  • TYPE A COMMUNICATIONS  |  TUESDAY, OCTOBER 6, 2015
    [Content] Research: Effective B2B Content Marketing
    B2B Marketing Content Marketing Content StrategyOctober 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 22, 2015
    [Content] 5 Common Misconceptions About B2B Content Marketing Development
    As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Below are some of the major misconceptions about content that B2B marketers need to focus on when shaping their content strategy for the next month, quarter, or even year.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 5, 2012
    [Content] Is Your Industrial Content Marketing Reaching a Dead End?
    In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. The problem as I see it is that many of these industrial companies still think of content marketing as a one-off marketing campaign. Answer – Create higher value content.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Content] Move From Branded Content To A Content Brand
    Previous interviews covered Marketing  Creativity ,  Big Data ,  Big Testing ,  Customer Experience ,  Thought Leadership , creating a  Content Culture , the roles of  Content and Technology , the  Future of Search , the  Science of Marketing , the rise of  Content Brands  and we asked whether the customer or the  Content is King.
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Content] 8 Genius Ways to Repurpose Content
    B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. Michael Brenner, CEO of the Marketing Insider Group , said, “Content marketing represents the gap between what brands produce and what consumers actually want.”.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Content] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.
  • THE POINT  |  WEDNESDAY, OCTOBER 30, 2013
    [Content] 5 Reasons to Gate Lead Nurturing Content
    A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic?
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Content] Content Marketing: Goals, Issues, Strategies
    I’ve been thinking about all this content marketing we’ve been exposed to lately.  Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  SEO has forced us to write as much content as possible to drive backlinks and increase search visibility. .
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 8, 2016
    [Content] Survey: 93% of Inbound Marketing Professionals Create New Content Weekly
    As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly. Approximately B2B Buyer Personas and Marketing Performance.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 16, 2016
    [Content] Master These 10 Content Marketing Skills to Become an All-Star
    While content marketers don’t necessarily have an annual celebration to match the glamor of NBA All-Star Weekend, we still practice and hone our content marketing skills with hopes of being seen as all-stars within the industry. But, what kinds of skills are needed to become a content marketing all-star? Let’s take a look: 1.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Content] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Content] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Content] Link-Builders versus Content Marketers
    Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 6, 2016
    [Content] Content: Not Another Channel
    Content this, content that. Content marketing, content strategy. Everyone's talking content, all the time. The question being most frequently asked is: who's responsible for all this content. All these divisions (and more) play a role in content marketing and in content strategy.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Content] How To Build A Culture of Content
    One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. When I started my own content marketing journey, I remember hearing the challenge almost every single day, “but how much more stuff will this  help us sell.”
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Content] New Research: B2B Content is a Dead End
    According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? This practice should not stop at your website.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content] Storytelling Gone Wild: The Key to Creating Viral Content
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. Here are three key takeaways from the webinar: What is viral content? This webinar was sponsored by Citrix GoToWebinar.
  • TYPE A COMMUNICATIONS  |  MONDAY, AUGUST 24, 2015
    [Content] Can Content Marketing Create Corporate Culture?
    Content Strategy Employee Communications Internal Communications Brand Storytelling content marketing content strategyAugust 25, 2015 Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses. read more.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 8, 2013
    [Content] The New Rules Of Content Marketing
    Content Marketing is hot! And while it has always been one of the ways businesses have tried to reach buyers, the emergence of digital, social and mobile platforms has produced an explosion of content. These changes have re-written the rules of content marketing. The New Rules Of Content Marketing. Content Marketing
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Content] The B2B Marketing Guide to Paid Content Distribution
    Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. Content Distribution Options. Promoted Tweets.
  • JUNTA 42  |  MONDAY, JANUARY 12, 2015
    [Content] The Evolution of Content Marketing Will Include Intelligent Content
    It was early February 2014. I was super proud of myself because I had just finished the entire agenda for Content Marketing World 2014, still seven months out. How many of these content projects could be easily reused by other divisions or departments? Unlocking Your Content’s Potential #ICC2014 Keynote from Joe Pulizzi.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 26, 2014
    [Content] 4 Best Practices to Uniting Content Marketing Teams and Workflows
    As brands become savvier about content marketing, they’re increasingly building new teams and processes to support content initiatives, rather than creating content on an ad hoc basis. In many cases, investing in people means hiring a dedicated content marketing department. Create a strong content team. 
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Content] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?” As a result, I’d consider creating a unique piece of content to meet that need.
  • AVITAGE  |  THURSDAY, OCTOBER 30, 2014
    [Content] Why Content Creation Isn’t Everyone’s Job
    I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. The new reality is: the traditional, project oriented, creative craftsman approach to content, cannot meet new, digital content and marketing requirements. This is a teachable moment.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 5, 2014
    [Content] Top 50 Content Marketing Thought Leaders
    One of the topics I am extremely passionate about is content marketing. So I was thrilled to see and be included on this list of the Top Content Marketing Thought Leaders , published by Influence Relationship Management company Onalytica. ” The Top 50 Content Marketing Thought Leaders. Content Marketing #FutureOfMarketin
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 15, 2015
    [Content] Content Marketing for Manufacturers: Overcoming Writer’s Block
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Content] Lead Generation: 2 tips to transform your content marketing
    Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Content] 7 Step Guide To Creating Perfect Content
    Those writers have discovered the foolproof formula for creating killer content with minimal effort or original thought. Content that consistently delivers results (shares and visits, not people that actually care, that’s not worth the trouble to measure anyways) for your efforts. The Perfect Content Marketing Formula.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2016
    [Content] 30-60-10 B2B Content Strategy
    Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. Content Marketing
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [Content] Six Expert Guides to Measuring Content Marketing Results
    Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured?
  • AD YOUR COMMENT HERE  |  THURSDAY, JULY 21, 2011
    [Content] 10 Interesting Content Ideas for You
    Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. content to a current event or a celebrity. Learn from them, and Tweet the type of content and hashtags that they care about.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 11, 2016
    [Content] 9 Content Marketing Myths…BUSTED
    It is a universal truth that a company in possession of a marketing budget needs content marketing. 10% of organizations are still holding out on using content to market their products and services. The post 9 Content Marketing Myths…BUSTED appeared first on Marketing Insider Group. Content MarketingOr is it?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Content] Content Marketing Must Focus On Customer Value
    Most marketers are using content marketing but only one-third think they are effective with it. titled “ Build Your Content Brand By Delivering Customer Value.” Unfortunately, marketers often lack the resources, talent, commitment, and patience to invest in and see results from their content marketing initiatives.
  • SALESFUSION  |  THURSDAY, JUNE 12, 2014
    [Content] Inbound Content is Everything
    The post Inbound Content is Everything appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Lead Nurture Social Media
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Content] Attention, hamsters! Get off the content treadwheel
    Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? We’re knee deep in Content Spam. They brilliantly ran a study of IT buyers in the US and UK that directly connects irrelevant content with sales results. Cull your content regularly.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content] Outside-in marketing: a pragmatic approach to content marketing
    Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 14, 2012
    [Content] 7 Steps to Find Your Content Marketing Sweet Spot
    You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Content that drives overall visibility for your company is different.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Content] Content marketing personalization: know your audience
    Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Only then can you adjust your content and other digital marketing to answer the questions your audience is asking. Content Marketing audience marketing Content marketing voc research
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 29, 2012
    [Content] The ultimate content marketing challenge
    The other day I was a witness to content marketing murder. I was eating breakfast in a hotel dining room which was partially occupied by a BNI networking meeting. local marketing “expert” was describing how he propelled a new dentist’s office to the top of the Google rankings through his content marketing genius.
  • BIZNOLOGY  |  MONDAY, OCTOBER 28, 2013
    [Content] Where to Get an Education in B2B Content Marketing
    I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it.  Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.  Why your website needs to be the platform where most of your content is housed. 
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Content] Is Content Marketing A Sustainable Marketing Strategy?
    Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. And our session was  titled “Is The Death Of Content Marketing Imminent?” ” He used his theory to support the statement that content marketing isn’t sustainable.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Content] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? How I.T.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 12, 2016
    [Content] Creative Content for B2B Marketers
    Content Marketing CreativityJanuary 12, 2016 by Chuck Frey In today’s highly competitive world, B2B customers have more choices than ever. In many industries, too many me-too products and services are chasing too. read more.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [Content] Content Marketing Is The Only Marketing Left
    This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. It means brands will start delivering content people want.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 12, 2015
    [Content] 5 Overlooked Content Marketing Assets That Can Influence SEO
    Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. Cross-links to key content marketing assets and social media profiles. Relationships help create links and awareness of your content marketing initiatives. EMAIL COMMUNICATION.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 24, 2016
    [Content] How Industrial Content Marketing Increases Awareness and Creates True Differentiation
    Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing content marketing for distributors Industrial content marketing Industrial sales
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content] How To Humanize Your Content
    As technology continues to improve and we’re communicating quicker than ever, we’ll need to humanize our content, or we risk losing ourselves along the way. And even though certain technologies do get you ahead, humanizing your content can get you even further. Content Marketing
  • BIZNOLOGY  |  MONDAY, JULY 25, 2016
    [Content] Why brands need a different kind of content.
    There’s been a lot written about content creation, placement, and promotion in recent months. To begin with, there has been an apparent shift to more short form and visually based content (image over text) to suit the small screen user. This is where the art of content creation offers a lot of opportunity and room to grow.
  • THE POINT  |  TUESDAY, OCTOBER 18, 2016
    [Content] Infographic: Top 10 Types of Demand Generation Content
    Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Content] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Steps To Executing A Content Strategy.
  • AVITAGE  |  WEDNESDAY, MARCH 26, 2014
    [Content] Customer Facing Content as a Conversation
    The Four Cs of Content Marketing I’ve written about content as more, and different than, format. While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. think some deeper distinctions about content can help here.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Content] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. Woohoo.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 1, 2016
    [Content] Industrial Content Marketing Boosts Sales for Distributors
    My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. The solution therefore must be this new-fangled thing called […] The post Industrial Content Marketing Boosts Sales for Distributors by Achinta Mitra appeared first on Industrial Marketing Today.
  • SCRIBBLELIVE  |  SUNDAY, MAY 8, 2016
    [Content] The 7 Building Blocks of a Solid Content Marketing Plan
    Marketers are creating more content than ever. According to the  Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. In fact, the.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Content] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • JUNTA 42  |  WEDNESDAY, AUGUST 3, 2016
    [Content] The Biggest Content Marketing Trends in 2017
    I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research , the CMI team puts together the schedule for Content Marketing World 2016. Why do you create your content?
  • ANNUITAS  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Content] Content Marketing Field of Dreams
    As I was walking down the hallway to get to the opening keynote at Content Marketing World this morning, I passed rows and rows of amazing movie posters. The theme this year is Bright Lights, Big Content and it pulls directly from the Hollywood storytelling tradition, riffing on the classic images from the movies we all know and love.
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