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  • ACT-ON  |  TUESDAY, OCTOBER 20, 2015
    [Content] How Content Drives a Great Customer Experience (and Profit)
    For many marketers, creating persona-focused content, delivering that content to your buyers, driving qualified leads into the pipeline, and measuring the revenue impact of your efforts come to mind. Store Content in a Single Location. 65% of B2B marketing content goes unused , according to SiriusDecisions.
  • ANNUITAS  |  TUESDAY, OCTOBER 13, 2015
    [Content] Nurture Content Failure
    What got me thinking, however, was the connection between content, our buyers, and the automated nurture programs which marketing automation makes possible. The specific question that triggered my interest was this one: When developing your content do you create content for each stage of the buyer’s purchase journey?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Content] Content Marketing Objectives And KPIs
    Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. What are the right objectives and KPIs for content marketing? Content Marketing Share of Conversation.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Content] Content Curation And 12 More Content Marketing Terms Defined
    Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. Content MarketingWhat key terms are missing?
  • TYPE A COMMUNICATIONS  |  MONDAY, DECEMBER 7, 2015
    [Content] Content is Too Important to Leave to a Content Department
    Content Strategy Customer Experience Brand Storytelling content marketing content strategyDecember 8, 2015 by Robert Rose There’s a saying, usually attributed to Hewlett Packard co-founder David Packard, that marketing is too important to leave to the marketing department. This sentiment. read more.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 25, 2016
    [Content] Visually + ScribbleLiveThe Future of Content Marketing
    As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. But creating great content is only part of the marketing puzzle. Bringing data science and content together — at scale. Content Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 9, 2016
    [Content] How Has Content Marketing Valuation Matured?
    I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. Liz is a frequent speake r on the topic of content marketing ROI, and in 2015 published a book with co-author Michael Brenner about how to measure content marketing success in business terms.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Content] Need Content Ideas? Customer Questions FTW!
    In my opinion, this is one of the most overlooked strategies when it comes to content creation. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. I’ve outlined a few below: SERPStat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 15, 2016
    [Content] One easy tip to increase content sharing immediately
    In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. Obviously every piece of content on the web needs to have social sharing buttons associated with it. Keyword.
  • CONVERSIONATION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content] Content marketing: a customer-centric manifesto
    Content marketing is not an island. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Content] 8 Genius Ways to Repurpose Content
    B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. Michael Brenner, CEO of the Marketing Insider Group , said, “Content marketing represents the gap between what brands produce and what consumers actually want.”.
  • TONY ZAMBITO  |  MONDAY, SEPTEMBER 19, 2016
    [Content] Why Context Is More Important Than Content In Marketing
    The digital transformation is causing many CMOs today to reevaluate exactly what content marketing may mean to their overall marketing strategy. Although there has been an outgrowth of content marketing as a result of the shift to online, the “campaign” mentality still is prevalent. Workspace by Universal Icons. Context Connects.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, NOVEMBER 24, 2012
    [Content] Content Marketing is Not More Content Output
    It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” At least that was what I heard most often from many [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2015
    [Content] Why you need to obsess about content saturation
    ” Defining exactly where you have an opportunity to maneuver in a competitive marketplace more or less dictates your strategy, and when it comes to content marketing, information density is the primary consideration in maneuverability. Determining content saturation. This represents a completely saturated content niche.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Content] Content Marketing Tips for Lead Nurturing
    Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. What can you send via email?
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Content] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. The Reporter’s Questions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 22, 2015
    [Content] 10 Marketing Trends That Should Influence Your Content Strategy
    As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Effectiveness of Visual Content. Now is the time to think about and invest in visual content.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 9, 2012
    [Content] Content Marketing is a Juggling Act
    Content marketers need to deliver results in an environment that is constantly changing. Faced with these constant changes, content marketing can either devolve into a series of reactionary random acts of marketing or take the changes in stride. Is your content strategy and organization up to the task? Your budget doubling.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Content] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 5, 2015
    [Content] Igniting Content: A Tale of Two Ads
    But as you will see, the results were very different and both of them failed when it came to opportunites for igniting content. Click here if you cannot view the video above AT&T “Trophies” Igniting content — Two fails. Igniting content — Two fails. This is a tale of two ads. This is a tale of two ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Content] We create content and content also creates us
    Recently I was interviewed by my friend Elizabeth Sosnow and she asked me about an observation in Return On Influence : “We create content … but in a way, content is also creating us.” Yes, I create content. This is my time because I have the courage to create conversational content. Now anybody can be heard.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 5, 2016
    [Content] How a Content Marketing Mission Statement Supports the Brand Story
    January 5, 2016 I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. Content Strategy Brand Storytelling content marketing content missionOne of my favorites is. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2015
    [Content] Recovering from my complete content marketing failure
    by Giuseppe Fratoni, {grow} Community Member. I am a content marketing failure. Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco. The content marketing failure begins. didn’t promote my content effectively. Nothing like that happened.
  • TYPE A COMMUNICATIONS  |  THURSDAY, JULY 7, 2016
    [Content] Growing Up – Moving Away from Kid’s Menu Content
    July 7, 2016 by Jeff Julian Content marketers love writing content.  It’s almost like we made Content Marketing up just to fool our managers into letting us write and get. Content Marketing Strategy Marketing Strategy Personas B2B Marketing content marketing content marketing strategy Jeff Julian personas
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Content] What comes after content marketing? Here are four ideas.
    I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. ” Content is advertising? Content that learns. Radical trust.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 12, 2013
    [Content] Five steps to establish a content-creating company culture
    I’ve worked with a number of large and small companies to help them develop a culture of content creation and there seems to be a few common themes that enable success. Here are some steps that launch a company toward a vibrant culture of content creation: 1. Assuring that content goes through the proper internal reviews.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Content] 5 reasons to be wildly excited about content marketing
    have written and talked a lot lately about wrestling with the challenges of attention and content overload (aka “ Content Shock “). But I ended that post (and each discussion) by emphasizing that content marketing is not over and expressing optimism about the opportunities ahead. ” It made me pause. Find them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 1, 2012
    [Content] Is there a formula for viral content?
    That’s why the content at {grow} brings a unique perspective that you won’t find on many other blogs. When you approach producing content this way, it’s not authentic. Blogging best practices Content Marketing viral content viral marketingBy  Srinivas  Rao, Contributing {grow} Columnist. Take a Stand.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 8, 2016
    [Content] Marketing Engineering Services with Content
    have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Engineering services Industrial Marketing
  • TYPE A COMMUNICATIONS  |  TUESDAY, OCTOBER 6, 2015
    [Content] Research: Effective B2B Content Marketing
    B2B Marketing Content Marketing Content StrategyOctober 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 6, 2013
    [Content] Time, attention, and the content creation curve
    “A link, a funny photo, a famous quote, or even a recipe or coupon are legitimate types of content, but these are not the types of content that will optimize your social media presence and bring you powerful, lasting results.”  let’s take a journey together up the content creation curve: Tweets/Status Updates.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 22, 2015
    [Content] 5 Common Misconceptions About B2B Content Marketing Development
    As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Below are some of the major misconceptions about content that B2B marketers need to focus on when shaping their content strategy for the next month, quarter, or even year.
  • THE POINT  |  TUESDAY, AUGUST 25, 2015
    [Content] A Follow-Up Strategy for Content Syndication Leads
    It’s important to recognize that content syndication leads are not like most sales leads. Furthermore, that individual hasn’t downloaded that content from your Website, and may not even be familiar with your brand or even remember your company’s name from the white paper they downloaded mere days ago.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Content] Forget Content Curation, Focus on Original Content in 2012
    Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Your 2012 Checklist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 4, 2016
    [Content] 5 Reasons most content marketing is FAR behind where it needs to be
    These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Content] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. How To Create Content That Converts? Tweet this !].
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [Content] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The majority of content today is not hitting the mark with buyers and customers.  by icon 54.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Content] Does every business need content marketing? A reality check.
    Does every business need content marketing? Sometimes in tough competitive situations you survive to the next year by cutting a penny per unit on a long-term contract instead of investing in epic content. If I had to list the top 50 investment priorities for his company, spending money on content marketing would not make the list.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 2, 2012
    [Content] Is Content Marketing The New Advertising?
    In this recent post from Copyblogger , Frank Strong makes a great case for why content marketing is the new branding. agree with his case and would add that content marketing is the new advertising. have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Content] Why Content Curation Is Not The Answer
    The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Hallelujah! Exactly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 10, 2014
    [Content] Four ideas to overcome content saturation in your niche
    Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don’t have to produce the best content. Content saturation is a legitimate strategy. Now let me address the “content purists” right away. I’m not saying quality is not important.
  • TYPE A COMMUNICATIONS  |  MONDAY, SEPTEMBER 21, 2015
    [Content] What Does a Content Marketing Plan Look Like?
    September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Content Marketing Content Strategy Marketing content marketing content strategyWhere do you. read more.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Content] Content marketing is NOT link building
    It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content Marketing. Both practices have strengths and weaknesses: Content Marketing.
  • ACT-ON  |  TUESDAY, DECEMBER 15, 2015
    [Content] 7 Predictions for Content Marketing in 2016
    2016 holds a lot of promise for content marketers. Things like content shock and mobile usage aren’t going to go away, but there are plenty of ways to mitigate the damage. If you’ve already figured out your content marketing strategy for the new year, kudos to you. Wait, what is content shock?”. Promoting that content.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Content] No, Content Will Not Kill Advertising
    The latest killers are the social media and content marketing stars. Although it is a weak impression, advertising delivers that impression at scale while often pushing towards a marketer’s content. Conveniently, content is the next step. The Content Experience. However, content doesn’t deliver the same scale.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 6, 2015
    [Content] Five trends transforming content marketing
    In this episode of The Marketing Companion we look at some interesting things that will be transforming content marketing efforts in 2016 and beyond. Some of the things we cover in this new episode of The Marketing Companion … Is content marketing about leads or relationships? Our content is free because of their generosity.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Content] 3 Strategic Content Measures Every Marketer Should Take
    by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. Even more telling, 86% of respondents have an in-house content marketing overseer. Go for the latter!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Content] Seven Ugly Truths About Content Marketing
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. How can you combat content silos?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 23, 2012
    [Content] Are you a content marketer or a content carnie?
    One sign that your blog is becoming successful is that it begins to attract attention from all sorts of spammers who want to buy back-links on your site, place promotional content through guest posts, or even pay you for favorable reviews. Content marketing? Are you trying to place content? Really? Here’s the reality.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 16, 2016
    [Content] 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy
    Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […].
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 11, 2016
    [Content] How to Create Dynamic Social Content
    Dynamic social content is content that evokes responses, earn shares, and meets a need. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Content] Content Will Not Be King
    Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown. Once a call for change and recognition of a new marketplace reality, Content is King has become conventional marketing wisdom. Really folks?
  • BIZNOLOGY  |  MONDAY, MARCH 7, 2016
    [Content] Act casual, and write your website content
    Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content. Like this post?
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 23, 2015
    [Content] Content: The Show That Never Ends
    Content Marketing Content Strategy content marketing content strategyJune 23, 2015 by Robert Rose Welcome back my friends to the show that never ends   We’re so glad you could attend   Come inside! Come inside! I was visiting with. read more.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [Content] Six Expert Guides to Measuring Content Marketing Results
    Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Content] Will Content Strategy Save Marketing?
    They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? The biggest challenge in Content Strategy?
  • SCRIBBLELIVE  |  MONDAY, FEBRUARY 8, 2016
    [Content] 5 Things Spotify Can Teach You about Content Curation
    And what the heck does it have to do with your content strategy? When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content: Lesson #1: Add Unique Value.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 14, 2016
    [Content] Industrial Content Marketing Fails to Engage with Target Audience
    Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. This is not a new problem.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content] Make Your Content Searchable, Shareable, and Snackable!
    So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. You’re creating quality content; why aren’t your prospects consuming it? Inbound Marketing Content MarketingBut how could that be happening? Not to worry, I have some quick tips for you that may help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Content] Resistance to Change and Surviving Content Shock
    I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. ” What does this mean for content marketing? This year I wrote a series of posts about a concept called Content Shock. Surviving Content Shock .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 24, 2013
    [Content] SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
    29% of B2B marketers report that “producing enough content” is a challenge (source: B2B Marketing Survey ). The ethics of outsourcing content isn’t black and white. They want to read the content for which they paid. All too often, the content and the host blog look suspiciously irrelevant, even if they are good for rankings.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Content] 5 Powerful Techniques To Boost Your Content Marketing
    Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. Having a powerful content marketing strategy in place can mean all the difference in whether you’re seeing the full potential of your efforts through the amount of conversions you’re turning over. Can you scale that content?
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [Content] Nurture Content Failure
    What got me thinking, however, was the connection between content, our buyers, and the automated nurture programs which marketing automation makes possible. The specific question that triggered my interest was this one: When developing your content do you create content for each stage of the buyer’s purchase journey?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2016
    [Content] 10 Hacks for Content Marketers Who Have Little Time
    Yes, this entire content marketing thing is great. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. The post 10 Hacks for Content Marketers Who Have Little Time appeared first on Marketing Insider Group. People […].
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Content] What Is The Future Of Content Marketing?
    Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. What makes Content Marketing World so great? There are a lot of things, such as the mastermind behind the whole operation, Joe Pulizzi (@ JoePulizzi ) and his amazing staff at the Content Marketing Institute.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 6, 2016
    [Content] Content: Not Another Channel
    Content this, content that. Content marketing, content strategy. Everyone's talking content, all the time. The question being most frequently asked is: who's responsible for all this content. All these divisions (and more) play a role in content marketing and in content strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [Content] The dangerous confusion of sales and content marketing
    Sounds a lot like content marketing, doesn’t it? Why you should be worried about content marketing. Frankly, I’m worried about content marketers. Try this: Google “how to create a content calendar” and tell me how many answers you get. Sometimes all you want is a burger, hold the content. We just want the content.
  • CONVERSIONATION  |  THURSDAY, MAY 1, 2014
    [Content] Content marketing strategy beyond the first degree(s): value chains
    Content marketing Ram Charan
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 21, 2014
    [Content] Industrial Content Marketing — Different Strokes for Different Folks
    Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] This is only a content summary. Visit my website for more content on industrial marketing.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 17, 2012
    [Content] Five big problems with content curation
    I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal?  An intoxicating idea. They’re not.
  • JUNTA 42  |  TUESDAY, JANUARY 3, 2012
    [Content] Coca-Cola Bets the Farm on Content Marketing: Content 2020
    Why Is Content 2020 So Important? Content 2020 feels more like an internal video prepared especially for the Coca-Cola marketing team, laying out their strategic vision for the future. Overall, it’s the strategy that Coca-Cola’s marketing future rest on the ideals of content marketing. It’s that important.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 12, 2015
    [Content] 5 Overlooked Content Marketing Assets That Can Influence SEO
    Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. Cross-links to key content marketing assets and social media profiles. Relationships help create links and awareness of your content marketing initiatives. EMAIL COMMUNICATION.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [Content] Break the mold: Why content marketing needs to be like a chalupa
    A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! Taco Salad.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 26, 2014
    [Content] 4 Best Practices to Uniting Content Marketing Teams and Workflows
    As brands become savvier about content marketing, they’re increasingly building new teams and processes to support content initiatives, rather than creating content on an ad hoc basis. In many cases, investing in people means hiring a dedicated content marketing department. Create a strong content team. 
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, DECEMBER 10, 2012
    [Content] Are Manufacturers Turning a Deaf Ear to Content Marketing?
    Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Visit my website for more content on industrial marketing.].
  • THE POINT  |  THURSDAY, FEBRUARY 18, 2016
    [Content] Why Are People Not Engaging With Our Content?
    According to a recent report, “ The Content Marketing Paradox ,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. However, I think there are two other, more significant reasons why so much content marketing gets ignored: 1. What lessons can we learn from Contently’s misfire? 1.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Content] SEO and Content Marketing: A Love Story
    Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. CM is content.
  • SYNECORE  |  TUESDAY, NOVEMBER 18, 2014
    [Content] WTF is Content Marketing, Anyway?
    As I casually gazed at the illustration, one word in particular – the biggest and therefore the most frequently used word, in fact – jumped out at me: Content. At that moment a simple but profound question came to mind: WTF is Content, anyway? Content Confusion. Content Matters. Content Clarity. re, “to contain.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Content] Do People Trump Content in Marketing?
    The most impactful “content” according to their research? Not any of the content we produce as marketers. We are overwhelmed with content today. Content’s larger objective Many of us live in the bubble of the content marketing community that has developed online and through events. Not a video.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Content] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Many people still use content marketing without a clear purpose. If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Content] Move From Branded Content To A Content Brand
    Previous interviews covered Marketing  Creativity ,  Big Data ,  Big Testing ,  Customer Experience ,  Thought Leadership , creating a  Content Culture , the roles of  Content and Technology , the  Future of Search , the  Science of Marketing , the rise of  Content Brands  and we asked whether the customer or the  Content is King.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Content] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 8, 2016
    [Content] Survey: 93% of Inbound Marketing Professionals Create New Content Weekly
    As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly. Approximately B2B Buyer Personas and Marketing Performance.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 5, 2012
    [Content] Is Your Industrial Content Marketing Reaching a Dead End?
    In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. The problem as I see it is that many of these industrial companies still think of content marketing as a one-off marketing campaign. Answer – Create higher value content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 8, 2016
    [Content] Delivering Results through Content Personalization [Interview]
    Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. We spoke to Paula Crerar, vice president of content marketing and programs at Evergage, for more insight into the report. First, the type of personalization tactics they employ are more advanced.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Content] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Content] Content Marketing: Goals, Issues, Strategies
    I’ve been thinking about all this content marketing we’ve been exposed to lately.  Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  SEO has forced us to write as much content as possible to drive backlinks and increase search visibility. .
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Content] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Content] How To Build A Culture of Content
    One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. When I started my own content marketing journey, I remember hearing the challenge almost every single day, “but how much more stuff will this  help us sell.”
  • ACT-ON  |  TUESDAY, JULY 5, 2016
    [Content] 3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content
    Jerry Seinfeld’s show “ Comedians in Cars Getting Coffee ” is not just good fun – it’s also built on a simple foundation of quality content gold, which you can replicate without breaking the bank on antique automobiles. Jerry the content genius. Jerry’s first content trick: Don’t reinvent the wheel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Content] Case study: Small business content marketing success
    Most of this growth is attributed to our content marketing strategy. It wasn’t until 2012 that we started a content program that led to high growth with little cash outlay. The content acted like a magnet to our website with the help of our social media promotion. Share Your Content. In other words, not too interesting.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [Content] What Makes Effective B2B Content Marketing? [Research]
    55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Content Marketing
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Content] Link-Builders versus Content Marketers
    Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 8, 2013
    [Content] The New Rules Of Content Marketing
    Content Marketing is hot! And while it has always been one of the ways businesses have tried to reach buyers, the emergence of digital, social and mobile platforms has produced an explosion of content. These changes have re-written the rules of content marketing. The New Rules Of Content Marketing. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 1, 2015
    [Content] The Difference Between Content And Content Marketing Is The Destination
    What is the difference between content and content marketing? Everyone does content. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. Even advertising is content. Content Marketing
  • JUNTA 42  |  MONDAY, JANUARY 12, 2015
    [Content] The Evolution of Content Marketing Will Include Intelligent Content
    It was early February 2014. I was super proud of myself because I had just finished the entire agenda for Content Marketing World 2014, still seven months out. How many of these content projects could be easily reused by other divisions or departments? Unlocking Your Content’s Potential #ICC2014 Keynote from Joe Pulizzi.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Content] New Research: B2B Content is a Dead End
    According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? This practice should not stop at your website.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Content] The B2B Marketing Guide to Paid Content Distribution
    Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. Content Distribution Options. Promoted Tweets.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2016
    [Content] 30-60-10 B2B Content Strategy
    Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. Content Marketing
  • ACT-ON  |  TUESDAY, FEBRUARY 16, 2016
    [Content] 3 Reasons Why Your Content Isn’t Converting
    You understand the value of content. You’re consistently creating valuable content assets. You’re even measuring your efforts and running a data-driven content strategy. And yet, you can’t seem to master the art of creating content that converts. 60-70% of B2B content sits unused. Determine your content gaps.  .
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