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  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Content] B2B Content Marketing That Drives Results
    There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether Credibility boost.
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 26, 2012
    [Content] The Online Community Content Map – Part One
    Creating meaningful content for an online community is a tricky business. As I am fond of saying , people come for content but stay for community. However, if online community management shares too much content of marginal value, members can be overwhelmed and distracted. Online Community Content
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 22, 2013
    [Content] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Here are some tips on how to bring your content marketing A-game: 1. Determine your key players - Get your content marketing stakeholders to meet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Content] 7 Reasons Your Content Marketing Strategy Isn’t Working
    But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. 1. Targeting is a key component of all aspects of marketing, but it’s especially important for content.  Your content is too promotional.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 27, 2012
    [Content] Inbound Marketing: Do You Have A Content Destination?
    B2B Marketers have always been doing content marketing. To meet the needs of today’s buyers, we need dynamic content destinations that deliver educational, helpful and rewarding experiences to meet the needs of our buyers’ earliest questions. Deliver Content That Is Helpful. Content MarketingPhoto Source.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Content] Where Is Content Headed?
    And then let me know how you would answer the question: Where is content headed? This is putting much more focus on the content brand marketers create ahead of the channels they use. TV, Search Engines, Facebook, Twitter, Instagram – none of these destinations are nearly as interesting as the content that flows across them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Content] The business case for content marketing consistency
    Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. Content marketing consistency. There are lots of ways you can show up through your content. Show up and contribute content consistently. Content marketing consistency.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Content] 5 reasons to be wildly excited about content marketing
    have written and talked a lot lately about wrestling with the challenges of attention and content overload (aka “ Content Shock “). But I ended that post (and each discussion) by emphasizing that content marketing is not over and expressing optimism about the opportunities ahead. ” It made me pause. Find them.
  • BIZNOLOGY  |  FRIDAY, JULY 11, 2014
    [Content] The importance of branding to content marketing
    Savvy content marketers realize that creating the same kind of emotional connection requires content that connects at an emotional level. Here are a few ideas to explore and apply to your own content marketing for creating those same kinds of emotional connections through your content. Don’t believe me? Sex sells, right?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 16, 2012
    [Content] Content Marketing Seen As Important But Brands Slow To Act [Survey]
    Econsultancy and Outbrain recently released a  content marketing survey report  that highlights the importance content marketing but also that marketers have been slow to define their strategy. While the report costs $400, Econsultancy and Outbrain are offering this sample content marketing survey report  at no charge.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content] 20 Amazing Examples Of Brand Content Marketing Hubs
    As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. CapGemini’s Content Loop.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Content] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 11, 2014
    [Content] My Next Adventure In Content Marketing
    And so I am leaving one amazing company and joining another with the goal of helping more brands create content that customers actually want, to engage with new potential buyers, to build trust and to forge new relationships. This week I am joining NewsCred , the leading content marketing platform, as their Head of Strategy.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 30, 2013
    [Content] 5 Steps to Feed the Content Beast
    She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. For most marketers, creating enough content to support each stage of the buying cycle is an overwhelming task. Step 1:  Pick a Strong Topic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Content] Content Shock: Why content marketing is not a sustainable strategy
    This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. But in the world of content marketing, the prices cannot fall because the “price” of the content is already zero — we give it away for free.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JULY 6, 2010
    [Content] Does Your Content Marketing Support Your Customer Lifecycle?
    Bad content marketing is like a bad date.  Conversely, good content marketing is like a good date.  Think of each content marketing step as a micro-transaction.”. Good content marketing makes buyers feel like it is virtually effortless to buy from you.  Think of each content marketing step as a micro-transaction. 
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Content] 9 Content Marketing Articles You Shouldn’t Miss
    It’s a big week here in the world of content marketing. It’s time for Content Marketing World.  I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. So here are the 9 content marketing articles you shouldn’t miss… The Battle for Customer Attention.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Content] 29 Amazing Content Marketing Quotes To Inspire You
    In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Here are some of our favorites content marketing quotes. “ Content Marketing is all the Marketing that’s left. “ Content is king.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Content] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? Substance: The Difference between Content Marketing & Stuff Marketing. For buyers, true content has substance.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Content] Social Media is Lowering Our Content Standards
    Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. In fact, you probably aren’t required to share content at all. Say Why.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Content] 12 Ideas to Ignite Your Content NOW
    In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! The investment in our content is largely wasted. Think about the content you like to spread to your friends or social media tribe. Here we go. Go long. Wrong.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2011
    [Content] Content Marketing in a Blink: The Content Grid v2 [Infographic]
    by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid.  Today, fewer people ask, “How can I get started in content marketing?&# and more probe, “How can I operationalize it?&# Enjoy The Content Grid v2.
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Content] Increasing your content marketing reach
    We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Content] 56 Reasons Why Content Marketing Works
    Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Content] The 2014 Content Marketing Imperative
    78% of CMOs think content is the future of marketing  ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. Late stage content is still needed.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Content] Is Content Marketing A Sustainable Marketing Strategy?
    Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. And our session was  titled “Is The Death Of Content Marketing Imminent?” ” He used his theory to support the statement that content marketing isn’t sustainable.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 9, 2012
    [Content] Content Marketing is a Juggling Act
    Content marketers need to deliver results in an environment that is constantly changing. Faced with these constant changes, content marketing can either devolve into a series of reactionary random acts of marketing or take the changes in stride. Is your content strategy and organization up to the task? Your budget doubling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 14, 2015
    [Content] SEO and Content: Can SEO drive “viral?”
    I have been thinking about this question: “What is the relationship between SEO and content?” ” Content is critical for SEO … but is SEO critical for content transmission? couldn’t quite sort out this relationship between SEO and content … until now (I think). The content was long.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 3, 2013
    [Content] 6 Forgotten Content Strategies to Implement Now
    by Lauren Harper | Tweet this One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. However, when you drill down into organizational processes, oftentimes content efforts are duplicated because there aren’t clearly defined content strategies.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Content] How To Build A Culture of Content
    One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. When I started my own content marketing journey, I remember hearing the challenge almost every single day, “but how much more stuff will this  help us sell.”
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Content] Lead Generation: 2 tips to transform your content marketing
    Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
  • AD YOUR COMMENT HERE  |  FRIDAY, MARCH 16, 2012
    [Content] Infographic of the Week: 22 Ways to Create Compelling Content #infographic
    Copyblogger gives us a few ways to get over the content creation challenge that many of us feel (all too well!). content production Infographics content creation content marketingThanks guys, we all needed that!
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 7, 2012
    [Content] The Content Marketing Bucket List
    Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Content] Recapping 2014 in Content Marketing
    Content marketing had a huge year! There were lots of content marketing specific events (led by Content Marketing World) and content is being talked about at every marketing event. If you need visual proof, check out the trend for searches involving content marketing below. Everyone is talking about content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 2, 2014
    [Content] 10 Reasons Twitter is essential to your content marketing plan
    10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. report from the epicenter of content marketing conferences. Let me know what you think. Enjoy my slides! Comments Great tips Mark.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Content] 7 Step Guide To Creating Perfect Content
    Those writers have discovered the foolproof formula for creating killer content with minimal effort or original thought. Content that consistently delivers results (shares and visits, not people that actually care, that’s not worth the trouble to measure anyways) for your efforts. The Perfect Content Marketing Formula.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 14, 2012
    [Content] 7 Steps to Find Your Content Marketing Sweet Spot
    You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Content that drives overall visibility for your company is different.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Content] Are Content Curators the power behind social media influence?
    Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining. However, there is an elite subset of people who proactively seek out and share content. Let’s look at the dynamics that make content curators so powerful.  Based Let’s find out.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Content] ‘Snackable’ Formats Driving Content Marketing
    When Oracle Eloqua and LookBookHQ, teamed up to produce our report on the State of Content Marketing 2014 for the Eloqua community, one of our most promising observations is that Modern Marketers are making their content more ‘snackable’, visual and engaging, which is fantastic news for B2B prospects! Everybody wins!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Content] How to Produce 269 (or more) Content Assets From a Single eBook
    by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. She oversees the production, distribution and analysis of content that empowers modern marketers to implement content marketing strategies in their organizations. .
  • BIZNOLOGY  |  FRIDAY, MARCH 20, 2015
    [Content] Content marketing metrics – process metrics and outcomes metrics
    There are two kinds of metrics in content marketing: process metrics and outcomes metrics. If you did “man on the street” interviews, the top answer you’d get when you asked people to “name a content marketing metric worth tracking” would likely be “web traffic.” While both are important, they differ greatly in how they are important.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Content] Content Marketing Personalization: Build Relationships At Scale
    I know you’re wondering “what the heck is content marketing personalization?” In preparation for my talk at a recent conference, I did a Google search on content marketing trends. Look inside most businesses and you will find a lot of content. Behind every piece of bad content is an executive who asked for it.
  • BIZNOLOGY  |  MONDAY, MAY 6, 2013
    [Content] Unleash the power of storytelling in your content marketing
    There’s an alternative: content marketing that incorporates storytelling. Content marketing is about creating content so good that people want to click “send” and share your stories with their friends. Content Marketing Internet Marketing Content marketing Storytelling Photo credit: Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 10, 2012
    [Content] Six ways to create great content in just 15 minutes a day
    Content development can be a complicated, time-consuming, and expensive proposition! Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. You’ll need to weave these keywords into your micro-content initiative.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 3, 2014
    [Content] Three Essential Content Marketing Practices
    Content Marketing Essentials. Titled Content Marketing: 3 Essentials , the article boils down the complex subject of content marketing into three essential components. Essential 1: Create your content with a purpose. Good content writing is interesting, compelling and relevant. Essential 2: Write well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Content] Change the Channel to Ignite Content
    By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code ,  I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. copied and pasted my content from my personal blog to LinkedIn. Same content. Same content.
  • ANNUITAS  |  TUESDAY, JANUARY 28, 2014
    [Content] A Lack of Content Marketing Strategy Impedes Demand Generation
    Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments.  While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers.  Content must be scored according to where in the buying cycle it is consumed.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Content] How To Plan And Build A Successful Content Marketing Strategy
    Billion pieces of content shared. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. ” I presented: The key factors for content marketing success. The core components of a content marketing strategy. Content Marketing
  • BIZNOLOGY  |  FRIDAY, DECEMBER 12, 2014
    [Content] The key to content marketing success: a well-crafted strategy
    Most of the prospective clients we talk to are already engaged in some form of content marketing. That goal should not be “to publish content” or even, “to publish great content.” It shouldn’t be to get more likes or followers or subscribers. plan for generating truly great content. Ways to get that content noticed.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 2, 2014
    [Content] Modern Marketing Essentials Guide to Content Marketing [New eBook]
    Content marketing is one of many tactical aspects of engaging your customers, so this topic in particular has been written about a great deal. Mining sources of inspiration to help create meaningful content. How to maximize existing content to create additional assets. Content calendar best practices. Content Marketing
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, NOVEMBER 24, 2012
    [Content] Content Marketing is Not More Content Output
    It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” At least that was what I heard most often from many [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Content] The Content Marketing Echo Chamber
    They are content marketing echo chambers.  What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” There are plenty of excuses for overly-promotional and boring content. Content Marketing
  • INBLURBS  |  THURSDAY, MAY 3, 2012
    [Content] What is the most effective SEO Tactic? Creating Content!
    A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO. User-Generated Content encountered for Organic search up to 10%, and lead conversion up 125%. Companies who create content, operate a corporate blog and update it frequently have 55% more website visitors.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 24, 2013
    [Content] The 3 Goals For Your Content Marketing
    What are the goals for your content marketing efforts? But every content marketing program should have the same goals: Reach. The answer is content marketing. It’s not enough to reach people, you have to engage them with high-quality, informative, interesting content. Registrations to gated content. Reach.
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [Content] Nurture Content Failure
    What got me thinking, however, was the connection between content, our buyers, and the automated nurture programs which marketing automation makes possible. The specific question that triggered my interest was this one: When developing your content do you create content for each stage of the buyer’s purchase journey?
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 7, 2013
    [Content] Customer And Content Are King In The Future of Marketing
    Marcus Starke predicted the rise of the science of marketing  and Ann Handley called for more brands to become Content Brands. Is the customer and your content King? The post Customer And Content Are King In The Future of Marketing appeared first on B2B Marketing Insider. Content Marketing #FutureOfMarketingPhoto Source.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content] Involving SEOs in the content creation process
    If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. Content comes in many forms. It is important to also involve an SEO in the content creation process and have them work closely with your content team. Offer Suggestions Based on Past Content.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Content] The Real Challenge for B2B Content Marketers
    B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). source ). How did we get here?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 5, 2014
    [Content] Top 50 Content Marketing Thought Leaders
    One of the topics I am extremely passionate about is content marketing. So I was thrilled to see and be included on this list of the Top Content Marketing Thought Leaders , published by Influence Relationship Management company Onalytica. ” The Top 50 Content Marketing Thought Leaders. Content Marketing #FutureOfMarketin
  • LEADSLOTH  |  WEDNESDAY, AUGUST 11, 2010
    [Content] 25 Great B2B Content Marketing Articles
    While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing? Personas.
  • VIEWPOINT  |  TUESDAY, JANUARY 13, 2015
    [Content] Digital Relevance: Developing Marketing Content and Strategies that Drive Results
    Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). I was privileged to review an advanced copy this past October and absolutely loved it. Developing Marketing Content. Marketing Strategy Content Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Content] 4 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Content Marketing
  • WRITTENT  |  MONDAY, DECEMBER 8, 2014
    [Content] 8 Successful Content Marketing Strategies
    Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? The cost of creating video or infographic content can seem overwhelming. It’s hard to make the leap if there’s little proof in your  content market metrics that a new tactic will work. Content for Sales.
  • THE CONTENT FACTOR  |  WEDNESDAY, JUNE 15, 2011
    [Content] Content Strategy, Straight Up
    A wonderful discussion thread was started by Own McDonald in the Content Strategy group on LinkedIn, with this challenge: I challenge any CS group member to offer a working definition of content strategy that's light on industry-speak and easily digestible for the average marketer in 100 words or less. Straight up. read more.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Content] 31 Easy Ideas To Create Content Your Customers Want
    We have already established that content marketing is seen as important but marketers have been slow to act. We need more than just content, we need to ignite our employees to create great content that moves our prospects to the next stage in the buying cycle. 31 Easy Ideas To Create Content Your Customers Want. “).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 16, 2012
    [Content] A Multidisciplinary Approach to Breathtaking Content
    One of the unfortunate byproducts of our ability to rapidly create content is an incredibly short attention span. Short form content is rapidly flooding the Internet. Multidisciplinary Approach to Creating Content. Read Content Outside Your Field. Another great source of inspiration for your content is music lyrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 6, 2012
    [Content] You have no excuse not to do content marketing
    Those no longer can be excuses to avoid a content marketing plan according to blogger, author and consultant C. C. In this brief video interview, C.C., a co-author with Ann Handley of Content Rules , describes how to get started with your program, even if your time is tight. The link to Content Rules is an affiliate link. Tweet.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Content] Content Marketing Must Focus On Customer Value
    Most marketers are using content marketing but only one-third think they are effective with it. titled “ Build Your Content Brand By Delivering Customer Value.” Unfortunately, marketers often lack the resources, talent, commitment, and patience to invest in and see results from their content marketing initiatives.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Content] Proof Content Is Marketing’s Most Versatile Tactic
    But there’s one tactic marketers at every stage of funnel find valuable: content marketing. Below is a chart from the Content Marketing Institute’s 2012 B2B Content Marketing Report. As you can see, content is a favorite for every stage of the funnel – from awareness to generating leads to renewals.
  • BIZNOLOGY  |  MONDAY, MARCH 18, 2013
    [Content] Scraping vs. Aggregation: How To Share Others’ Content Fairly
    For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. SEO What brought content marketing to mind as I read the article was the discussion of scraping. So what does that have to do with content marketing? Photo credit: Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Content] 10 Strategies to Battle Content Shock
    In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. There are primarily two dynamics driving this change: The amount of content on the web is literally exploding. Effectively, you are creating content shock for your competitors.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Content] 11 Content Curation Tools Every Marketer Needs
    For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. love Twitter.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 1, 2012
    [Content] Search, Social and Content – The Keys To Inbound Marketing
    And you can’t do that with boring, promotional content. And you can’t do it without helpful content that isn’t properly placed on the channels your prospects are using. You need a search strategy that effectively places that content in all the places they search for it. Create content that tells a story.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 9, 2012
    [Content] Top Challenges in B2B Content Marketing
    poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). Budget to produce content (20%). Producing a variety of content (9%). How do you produce  engaging  content?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 10, 2012
    [Content] Content Marketing: 6 Steps To Sell It In [Slides]
    Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. All Marketing Is Content. And all marketing is content.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Content] Upworthy’s Top Takeaways For Creating Viral Content
    Started in March 2012, it now has 87 million monthly views and ranks as the 114 th most popular site in the US, ahead of popular content companies such as businessinsider.com and time.com. Here are some tips every content marketer can learn from to support viral content: 1. Content must be shareable AND clickable.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 23, 2014
    [Content] Content Marketing Predictions from the Experts [Infographic]
    Are you planning to up your content marketing game in the new year? Here are some of the major issues to consider in your content marketing plan. Brand.com published this post, “ Industry Influencers’ Content Marketing Predictions for 2015 ,” with several predictions from content marketing experts.
  • SAZBEAN  |  MONDAY, JANUARY 6, 2014
    [Content] Creating a Continuously Improving Content Strategy
    Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results. Implementing it is a sure-fire way to not only improve the efficiency of content production, but also to prove that content can most certainly deliver ROI for your business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 16, 2012
    [Content] Six ways visual content marketing can blow your mind
    It really is a progression (bitter tongues may call it a regression) of how we consume content. Just like Shakespeare’s literature feels stiff and indigestible by today’s reading standards, so will purely text-based content in the near future. Create content-related images that capture your whole idea. Grrrr.
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 10, 2011
    [Content] 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
    His discussion on Mad Marketing TV was about content marketing, and he shared a lot of this data on the show, so we thought it helpful to share Joe’s post with statistics about content marketing. We thank the Content Marketing Institute and MarketingProfs for this data. _. By Joe Pulizzi, Content Marketing Expert.
  • NUSPARK  |  SUNDAY, APRIL 24, 2011
    [Content] Measuring Content with the New Google Analytics
    Measuring Content with the New Google Analytics. Analytics ContentThere’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals!
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 30, 2012
    [Content] 9 Tips for Content Marketing in an ADD World
    How can B2B content marketers, who are often marketing complex products and need to share a meaningful level of detail, be effective in this environment? Be Brief Attention spans are short, your content should be too. Use bullets, indexes, short paragraphs or formatting to make your content easy to skim. Break it up. Be bold.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Content] The B2B Marketing Guide to Paid Content Distribution
    Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. Content Distribution Options. Promoted Tweets.
  • AVITAGE  |  WEDNESDAY, MARCH 12, 2014
    [Content] What is Content?
    Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers.  This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives.  appeared first on Avitage.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 11, 2014
    [Content] Should You Gate Your Content? Answer These Questions To Find Out.
    Lead generation today relies heavily on creating quality content aimed at addressing prospects’ pain points and questions as they go through their buyer’s journey. Marketer, have created all this wonderful content, an important question looms … should you gate it? Lead Generation Content Marketing SEO Optimization Fantastic!
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Content] Will Content Strategy Save Marketing?
    They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? The biggest challenge in Content Strategy?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Content] 3 Newer Types of Content Tactics To Support Lead Gen
    He frequently writes about using content effectively and getting the most from it. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly. Back in reality that just doesn’t happen and generating leads is a constant struggle for content marketers. Follow Josh on Twitter  @jhaynam.
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Content] Monday Marketing Term: Content Mapping
    Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content mapping is closely related to Information Architecture and UI (user interface) design.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 20, 2011
    [Content] Have The Right Content. Help Your Buyers. Get More Customers.
    When you talk to most marketers and even the majority of business people, they get that the web , social media , mobile  devices and the  content  we place on these channels are all important factors in driving real business results. What is Content Marketing and this thing called a  Content Strategy ? content  .
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Content] Joe Pulizzi Shares Principles of Epic Content Marketing
    by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy. Check out our Q&A with Pulizzi for the scoop on his new book: “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less.” That’s it.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 15, 2013
    [Content] Content Marketing Rocks!
    I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. Robert_Rose.
  • AD YOUR COMMENT HERE  |  THURSDAY, JULY 21, 2011
    [Content] 10 Interesting Content Ideas for You
    Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. content to a current event or a celebrity. Learn from them, and Tweet the type of content and hashtags that they care about.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Content] 6 Personal best practices for content creation success
    In other words, we have been around the content creating block a time or two. Today, we share some of our most profound and important lessons in content creation success with you on this glorious new podcast. Our content is free because of their generosity. Create smarter, faster content through gShift’s proprietary data.
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [Content] Measuring ROI on Content Marketing and Creation
    Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROIBut measuring doesn't have to be difficult.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 24, 2013
    [Content] Trends and Predictions On The Future of Content Marketing [Slides]
    The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Some Content Marketing Trends: Everyone uses content marketing but no one feels they are very good at it.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 11, 2012
    [Content] Content Marketing: Stories are Key
    If you want your  content marketing  messages to be remembered, you must engage the  emotional memories  of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. Content Marketing Tips: Get Your Stories Straight.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 24, 2013
    [Content] SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
    29% of B2B marketers report that “producing enough content” is a challenge (source: B2B Marketing Survey ). The ethics of outsourcing content isn’t black and white. They want to read the content for which they paid. All too often, the content and the host blog look suspiciously irrelevant, even if they are good for rankings.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Content] 5 Reasons to Invest in Interactive Content
    Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock. There’s so much content produced every day (every hour, and every minute) that consumer attention is a scarce commodity. Content Marketing
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Content] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    According to  B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America,  the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. Content Marketing Implementation. Why B2B Companies Use Content Marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Content] 10 Blogs to Bookmark: Content Marketing Edition
    Content marketing, of course! Here’s a list of 10 must-bookmark  content marketing blogs — who makes your top 10? 1. Content Marketing Association. Areas of Expertise : Publishing, content marketing. Check it Out:  Content Marketing Association. 3. Content Marketing Institute. =. Up first?
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