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  • CONVERSIONATION  |  THURSDAY, AUGUST 11, 2011
    [Content] Content Marketing: Should Content Be Created In-House or Outsourced?
    Earlier this week, Sharon Flaherty wrote a post for Econsultancy, titled “Want quality content? bookmarked it, which usually means I disagree on several points so here are some reflections and tips on deciding whether your content (and what content exactly) should be created in-house or not. Produce it in-house”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Content] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Content] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 4, 2015
    [Content] Beyond Content Shock: The defining trend of 2015 is Content Ignition
    In late 2012 we hired a full-time community manager and content producer. This is an extraordinary step and a huge commitment to content marketing for a company with only 17 employees! The more we spend on content marketing, the worse the problem gets it seems. This is Content Shock happening right before our eyes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 2, 2014
    [Content] 10 Reasons Twitter is essential to your content marketing plan
    10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. report from the epicenter of content marketing conferences. Let me know what you think. Enjoy my slides! Comments Great tips Mark.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 23, 2013
    [Content] 6 Content Marketing Rules for Professionals on the Web
    Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Write quality content that does just that. Be human.
  • WRITING ON THE WEB  |  MONDAY, JUNE 13, 2011
    [Content] How to Make Content More Engaging: 10 Tips
    The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. In my opinion and experience, content that engages is emotional. Tell a story.
  • BUYEROLOGY  |  MONDAY, MARCH 26, 2012
    [Content] Grow SMB Revenues With Buyer-Based Marketing
    Buyer Content Models : identifying the information needs and goals of buyers today extends well beyond just the concept of content marketing.  More and more, organizations will need to think context-based marketing and context-based selling as opposed to just content-based marketing.  The U.S. Getting Descriptive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 9, 2013
    [Content] How to beat Hubspot at its own game
    “They have so many resources and put out so much great content. Why would anybody read my blog for content marketing advice?” It can get downright depressing watching these big companies pump out post after post when all of us little guys are lucky to produce one great piece of content every week! ” she asked.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content] Involving SEOs in the content creation process
    If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. Content comes in many forms. It is important to also involve an SEO in the content creation process and have them work closely with your content team. Offer Suggestions Based on Past Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Content] Resistance to Change and Surviving Content Shock
    I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. ” What does this mean for content marketing? This year I wrote a series of posts about a concept called Content Shock. Surviving Content Shock .
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Content] Content marketing personalization: know your audience
    Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Only then can you adjust your content and other digital marketing to answer the questions your audience is asking. Content Marketing audience marketing Content marketing voc research
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 25, 2012
    [Content] Content Marketing strategy: Are you good, fast, or cheap?
    It was a straight-forward post with a powerful message: We’re entering an era where the content is being produced faster than ever, but our attention spans are not. He suggested three possible responses: Create increasingly spectacular content (be more amazing). Produce content quickly and efficiently, by delegating and curating.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content] Does Content Marketing Really Have a Confidence Problem?
    By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 10, 2013
    [Content] Pimping your posts and the myth of the 80-20 rule
    I have seen this advice posted or discussed three times in the last three weeks: “ You should spend 20% of your time creating social media content and 80% of your time promoting it.” Which means I either have less content, less interesting content … or both. Let’s play out this 80-20 rule logic.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 6, 2014
    [Content] The Domino Theory of B2B Content Marketing
    Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Tweet “You don’t optimize a landing page or an email.
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Content] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects? Content Marketing and SEO.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 12, 2015
    [Content] Assess Your Content Marketing Maturity Level [Infographic]
    Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive landscape. When customers receive content they value and appreciate, they are more likely to convert. Content Marketing Content Planning
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 17, 2014
    [Content] Content Marketing and the challenge of radical filters
    Zite is the best utility I have seen so far to actually “learn” what content I enjoy. In fact, it is doing such a good job delivering intensely amazing content it has become addictive. I’ve already abandoned many other sources of online news and insight. Providing fuel, not content. Content as fuel.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Content] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 14 Content Marketing Facts and Stats.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 18, 2013
    [Content] 5 Lies About Easy Ways To Create Content
    There are easy ways to create good content, right? Creating good content is hard. If you take the content shortcuts that are recommended by so many self-labeled content marketing experts, you will be sorely disappointed in the long run. Easy Content Myth 1: Just Post Your Slides On SlideShare! Sorry. Not so fast.
  • INBLURBS  |  TUESDAY, SEPTEMBER 4, 2012
    [Content] Why do you have a Facebook profile if you don’t want to communicate?
    When I communicate in Facebook and Twitter, then I like to share interesting and valuable content. Not each piece of content which a business or a private person publishes in the social media channel is of interest or value for all. To publish and to share content is a sign of generosity. Infographic: Social Sharing Trends.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Content] How Content Marketing Works on Pinterest
    So how does your content marketing strategy work for this site? So, how do these online marketing professionals incorporate content marketing while on Pinterest? Content marketing is a focus for many agencies and businesses alike. You’ll drive traffic to your site and YouTube channel with video content marketing.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 25, 2011
    [Content] 5 Reasons Content Marketing is Getting Harder
    Here are some reasons content marketing is getting more challenging. huge volume of content about everything possible, creating information overload for readers. In spite of the recession, people are still  hiring consultants  to help them with their content marketing strategies and with writing quality content for business marketing.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 29, 2013
    [Content] Engage Your Blog Readers with Meaty Content
    You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Start with a Topic You Can Build On.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 1, 2012
    [Content] Is there a formula for viral content?
    That’s why the content at {grow} brings a unique perspective that you won’t find on many other blogs. When you approach producing content this way, it’s not authentic. Blogging best practices Content Marketing viral content viral marketingBy  Srinivas  Rao, Contributing {grow} Columnist. Take a Stand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Content] A process to connect social media, content marketing and sales
    You’ve probably heard the term “content marketing.&# You’ve certainly heard of social media. Here’s a method you can use to determine where content and social media fit into your online sales strategy.  Next, look at where content can provide a good touchpoint. It often takes the form of a conversation.
  • TYPE A COMMUNICATIONS  |  MONDAY, MAY 11, 2015
    [Content] 6 Elements of Remarkable Storytelling
    B2B Marketing Brand Storytelling Content Marketing Content Strategy content marketing content strategy copywriting marketing communicationsMay 12, 2015 Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Content] 7 Reasons Your Content Marketing Strategy Isn’t Working
    But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. 1. Targeting is a key component of all aspects of marketing, but it’s especially important for content.  Your content is too promotional.
  • INBLURBS  |  THURSDAY, APRIL 25, 2013
    [Content] 5 Tips for Content that Crosses Cultural and Linguistic Borders
    Wh en creating content, it pays to think big. When you write for the web, you aren’t just pushing out content at random. Then make your content culturally and linguistically suited to the South American readers, instead of spending time and money trying to reach everyone. This makes translation of your content a priority.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 6, 2012
    [Content] The profound power of five blog readers
    At the recent Social Slam conference , there was a ton of inspiring content from some of the greatest marketing minds around. Case studies Communty-building Content Marketing alice ackerman content marketing content marketing success content strategy social media strategyShe is not a marketer. readers a day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 10, 2012
    [Content] Six ways to create great content in just 15 minutes a day
    Content development can be a complicated, time-consuming, and expensive proposition! Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. You’ll need to weave these keywords into your micro-content initiative.
  • WRITING ON THE WEB  |  TUESDAY, JULY 12, 2011
    [Content] 6 Writing Tips for SEO Friendly Content Marketing
    Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Lists (much like this one) are great for both SEO and content purposes. Both, of course. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 16, 2012
    [Content] Six ways visual content marketing can blow your mind
    It really is a progression (bitter tongues may call it a regression) of how we consume content. Just like Shakespeare’s literature feels stiff and indigestible by today’s reading standards, so will purely text-based content in the near future. Create content-related images that capture your whole idea. Grrrr.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Content] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    According to  B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America,  the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. Content Marketing Implementation. Why B2B Companies Use Content Marketing.
  • AVITAGE  |  THURSDAY, MARCH 28, 2013
    [Content] IDG On Connecting the Dots Between Content and Sales
    B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132. ” I believe these insights apply to most content marketers today, and soon to all, even in lagging industries. My first observation is this is the estimated spend.
  • SAZBEAN  |  MONDAY, JANUARY 6, 2014
    [Content] Creating a Continuously Improving Content Strategy
    Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results. Implementing it is a sure-fire way to not only improve the efficiency of content production, but also to prove that content can most certainly deliver ROI for your business.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Content] Understanding Intent Behind Content Consumption
    You know millions of people saw your content. content promotion program didn’t make it suddenly appealing. These are ways people find your content, and without them your content marketing would fail. But these are not the reasons someone chose to spend their time with your content. How to Uncover Intent.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 11, 2012
    [Content] Content Marketing: Stories are Key
    If you want your  content marketing  messages to be remembered, you must engage the  emotional memories  of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. Content Marketing Tips: Get Your Stories Straight.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JANUARY 26, 2015
    [Content] Content Marketing for Manufacturers Must Go Deeper than ToFu
    Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and MarketingProfs, 86% of manufacturing marketers use content marketing but only 30% of manufacturing marketers say they are effective at it.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Content] Top 3 Reasons Your Content Marketing Program Fails
    Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. Yet confidence in the effectiveness of their content programs remains low. Your Content Sucks.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 3, 2013
    [Content] 6 Easy Tips to Write a Blog Post in 30 Minutes
    Mostly, and lately, I don’t have a clue. I’m at the stage of blog maturity where I’ve written a lot about Writing on the Web, and how to use Content Marketing on a blog for professionals. In this case, Joe Pulizzi’s Epic Content Marketing. used the table of contents to find something interesting.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 12, 2014
    [Content] 5 Tips For Creating Global Marketing and Branded Content
    Whenever you are creating any piece of content, display or any kind of marketing material, be aware of cultural differences. We all need to acknowledge that content needs to be checked for cultural glitches for every single market it’s intended to be used in. Don’t translate content – localize it. Big foul! hand sign is o.k.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Content] What you need to know about emerging content forms
    One of my predictions for 2015 was that the incredible wave of information density we all face as marketers will force innovation in content forms. Let’s face it, the way we create and consume content has not changed significantly in a decade. Our content is free because of their generosity. Can it scale? Can it scale?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 23, 2013
    [Content] The Building Blocks of Content Marketing: How to Plan Your B2B Content Library
    Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries.  B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today.  Photo credit: Saad Faruque.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 27, 2011
    [Content] 5 Content Marketing Questions: #1 What’s the Problem?
    In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify  your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Content] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    One thing to keep in mind when putting together a content strategy is to differentiate between short and long form content. The first applies to what’s known as focused attention span, and is about catching people’s attention in 8 seconds or less, versus content that is more research oriented, how-to, etc.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 23, 2013
    [Content] Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content
    6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? Related posts: Content Marketing with Blogs: 15 Ways to Find Fresh Ideas. Check email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 23, 2012
    [Content] Are you a content marketer or a content carnie?
    One sign that your blog is becoming successful is that it begins to attract attention from all sorts of spammers who want to buy back-links on your site, place promotional content through guest posts, or even pay you for favorable reviews. Content marketing? Are you trying to place content? Really? Here’s the reality.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Content] Content Marketing Tips for Lead Nurturing
    Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. What can you send via email?
  • BIZNOLOGY  |  FRIDAY, MAY 8, 2015
    [Content] Stop trying to win the content marketing war with volume
    I’ve seen the self-satisfied look of the content marketer when discussing email marketing. We content marketers like to brag about how we attract attention rather than just pumping up the volume and sending more emails. More and more, I see content marketers falling into the same trap as email marketers. Think about it.
  • INBLURBS  |  TUESDAY, AUGUST 21, 2012
    [Content] How to Generate Business through Content Marketing
    Businesses who publish and share content on the web do not only increase the number of “digital outpost” but moreover increase their visibility and build trust with the future customers. With great content you position your business and the people of your business who create the content as trusted experts in your field.
  • AD YOUR COMMENT HERE  |  THURSDAY, JULY 21, 2011
    [Content] 10 Interesting Content Ideas for You
    Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. content to a current event or a celebrity. Learn from them, and Tweet the type of content and hashtags that they care about.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Content] How the physics of social media could kill your marketing strategy
    It’s not complicated or boring, and it makes no mention of black holes or the Higgs Boson.  It’s a pretty simple but important idea about the increasing demands on your content and marketing messages. And that war is raging though web-based content. Three ways to maintain content mindshare. flood. Server crashes.
  • THE POINT  |  WEDNESDAY, JUNE 27, 2012
    [Content] 5 Campaign Ideas for When You Have No Content
    For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?
  • BIZNOLOGY  |  WEDNESDAY, MAY 13, 2015
    [Content] Choosing metrics that drive content marketing ROI
    This webinar is about how to measure your content marketing success. Only Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. Thanks to all our sponsors!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 18, 2012
    [Content] For social media success, write, then IGNITE. Here’s how.
    They’re off to a good start because there is the potential for a lot of interesting content here. Developing content for the social web is a waste of time if it just sits there like a bump on a Heinz dill pickle. To ignite a social strategy, you must ignite your content. Unleash the content! Podcast. Slideshow.
  • WRITING ON THE WEB  |  MONDAY, APRIL 11, 2011
    [Content] Content Rules: Secrets of Writing Compelling Content
    Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. They wouldn’t have found me without my having published a ton of content online, and written a few things they agreed with. solve these problems. 2011).
  • THE POINT  |  TUESDAY, DECEMBER 18, 2012
    [Content] 3 Models for Gating Lead Generation Content on Your Website
    Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) At one end of the spectrum, there are those that believe gating Web content is the most efficient way to convert Web visitors to actionable sales leads. So the question is: To gate or not to gate?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Content] 4 Tips to Attract More Readers to Your Business Blog
    When your business website has a well-defined blog, and if you write or hire a writer to frequently update new content on it, you can be sure that your website traffic will go only one way – up. You need to make sure that your blog content stands out among other similar blog content on the web. Use SlideShare. Guest Author bio.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Content] Why You Should Stop Mapping Content Formats to the Buyer’s Journey
    I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. The purpose of your content is to deliver information. Yeah, right.
  • DIGITAL B2B MARKETING  |  MONDAY, JUNE 11, 2012
    [Content] Three Reasons Content Curation is Overrated
    According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 26, 2015
    [Content] Five good reasons to ignore Google
    I’ve been exploring ideas for creative new content forms and I’ve come to a realization. One of my favorite recent {grow} posts was a display of 10 soul-grabbing brands  that are creating content so wonderful they simply don’t need SEO. Google is holding us back. When is it time to just ignore Google and go for it?
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Content] Content Marketing: How do you know if it???s working?
    How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for overall Web content marketing? Why can’t we have a report for our blogs? Or for e-newsletters? Other?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Content] 5 Insightful B2B Content Marketing Strategy Videos
    Content is king, and the king is everywhere we turn on the web. Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. Enjoy!
  • WEBBIQUITY  |  MONDAY, JUNE 4, 2012
    [Content] 6 Reasons a Blog Should be the Center of Any Social Content Strategy
    Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Fresh content. blog is one of the best ways to continually produce fresh content for your website. With a blog, you own the content, control the platform, and decide on the format.
  • INBLURBS  |  WEDNESDAY, AUGUST 29, 2012
    [Content] Tips for New Content Marketers – an Interview with Joe Chernov
    Recently, we posted a video with Eloqua’s Joe Chernov that discussed the various ways marketers miss the mark with content marketer. sent over another interview where Joe offers some advice to those just getting started with content marketing. As a follow-up to that, the folks at CRMSoftware.TV ” — Keep it brief.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Content] The line between Media and Brands is blurring fast
    On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content. What I am about to propose is actually a realization of undeniable trends that point to a future full of even more content marketing. The media gap. The media gap.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 14, 2013
    [Content] How to Drive ROI with Top of the Funnel Video Content
    Marketers are ramping up commitments and investments in video content, excited by its possibilities but also riddled with questions around how to drive the highest return from these assets. This This is especially true for video content at the top of the funnel. Without a doubt it’s high leverage.  They are your most engaged viewers. 
  • SMALL MANUFACTURER BLOG  |  SUNDAY, FEBRUARY 27, 2011
    [Content] You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content
    According to Search Engine Land , these methods include paid links (sites that pay for links from other sites), and content farms (sites that have “ shallow or low quality content “) to use Google’s words. For months now, SEOers and content marketers have been complaining about Google’s search results.
  • AVITAGE  |  TUESDAY, OCTOBER 29, 2013
    [Content] Define Your Enterprise-wide Content Use Case Requirements
    The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. And they prefer each type of content format. You can’t do it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 6, 2012
    [Content] You have no excuse not to do content marketing
    Those no longer can be excuses to avoid a content marketing plan according to blogger, author and consultant C. C. In this brief video interview, C.C., a co-author with Ann Handley of Content Rules , describes how to get started with your program, even if your time is tight. The link to Content Rules is an affiliate link. Tweet.
  • ENGAGE  |  TUESDAY, JULY 24, 2012
    [Content] 15 Twitter Hashtags For Content Junkies
    Or maybe you’re a Twitter lurker, and you just want a more efficient way to find content related to, well, content. content. RT @ cormur21 : 11 bloggers and writers you #content types will want to add to your RSS feeds right now: bit.ly/LuVz6w. Content is King. cr5bq #content #marketing. LuVz6w. d1l9W.
  • AVITAGE  |  TUESDAY, JUNE 19, 2012
    [Content] Content Curation in Practice
    An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire.  Always be acquiring ideas and inputs for new content. copied the link into our content inventory (you have one of these, right?). My day started like most days.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Content] Promoting content: build great content marketing relationships
    That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 7, 2012
    [Content] 6 Tools for Turning Content Consumers into Customers
    by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. Social Monitoring.
  • INBLURBS  |  WEDNESDAY, DECEMBER 5, 2012
    [Content] On the web you are what you publish… What are you?
    Content and social media have become successful ways to get attention from future buyers. Content creation, marketing and content distribution in social media are proven ways to make interested people aware of your business. Content marketing has established as a powerful way to engage customers. … Exactly!
  • BIZNOLOGY  |  FRIDAY, JULY 11, 2014
    [Content] The importance of branding to content marketing
    Savvy content marketers realize that creating the same kind of emotional connection requires content that connects at an emotional level. Here are a few ideas to explore and apply to your own content marketing for creating those same kinds of emotional connections through your content. Don’t believe me? Sex sells, right?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Content] Proof Content Is Marketing’s Most Versatile Tactic
    But there’s one tactic marketers at every stage of funnel find valuable: content marketing. Below is a chart from the Content Marketing Institute’s 2012 B2B Content Marketing Report. As you can see, content is a favorite for every stage of the funnel – from awareness to generating leads to renewals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Content] Why content marketing will make your small business sexy
    The type of companies I work with are finally beginning to smell the new media scent wafting into their little realm.  I’m even getting inquiries about this supposedly newfangled term: content marketing. So why is a “visual” kind of guy excited about content? If you don’t have time, why not focus on micro-content ? 2.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Content] The Big Content Marketing Fail: How Much Content Do You Need?
    In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. We would specialize ourselves in online content (no one used the word content marketing yet).
  • ENGAGE  |  WEDNESDAY, JANUARY 30, 2013
    [Content] A List of Reasons to Embrace Content in Your Marketing Mix, Illustrated in Charts
    Undoubtedly, you’ve noticed a rise in people and pundits talking about content marketing in the past 12 months. Quality content improves rankings in search engines. Think about the questions that might be keeping your customers up at night and create content that provides an answer. Content can fix that.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Content] How to Maintain Great Content Curation
    On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. A guest post by Lior Levin.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Content] 22 Noteworthy Content Marketing Guides and Tips
    Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [Content] Too Much Crappy Social Media Content!
    Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. The Oversharing Trap Oversharing generally starts with a reasonable purpose: share valuable content in order to serve and grow an audience.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Content] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Many people still use content marketing without a clear purpose. If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Content] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. 12 WPO, Inbound and Content Marketing Stats. More content = more leads.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 2, 2015
    [Content] Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania?
    I am always on the search to find old and little-known examples of content marketing. There’s just one problem.  I am not sure whether it really qualifies as content marketing.  So I’d love to hear what you think. Isn’t that content marketing?” Was the State of Pennsylvania Established Using Content Marketing?
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 27, 2013
    [Content] Online Content Marketing: Let’s Put the “We” Back Into Weblog
    Content should be focused on readers, not you and your business. Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers. That’s what content marketing does.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Content] How do you budget for social media marketing?
    When approaching social media or content marketing, the commitment should be for the long haul. Unless you are already a well-established brand, it takes time to build an audience that trusts you and looks to you for meaningful content and engagement. Make sense to you? How do these basic strategies differ in your company? Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 17, 2013
    [Content] An idea to help you create content — even if you can’t write
    Scoop.it is fun and valuable tool to curate content … and it seems to be exploding across the web. The user-friendly tool allows you to create a beautiful “social magazine” of your favorite content … even if you can’t write a sentence. Click here if you cannot see my video interview with Scoop.it
  • JUNTA 42  |  WEDNESDAY, JULY 18, 2012
    [Content] 5 Critical Content Marketing Tactics to Consider Now
    Often times good, but almost always painful, CMI is going through some positive change right now.  We’ve had the privilege of working with Jay Baer  (part of our content marketing consulting group) and his team to help shore up our overall strategy. Review, Edit and Re-position Print Content for the Web. Please let me know.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JULY 6, 2010
    [Content] Does Your Content Marketing Support Your Customer Lifecycle?
    Bad content marketing is like a bad date.  Conversely, good content marketing is like a good date.  Think of each content marketing step as a micro-transaction.”. Good content marketing makes buyers feel like it is virtually effortless to buy from you.  Think of each content marketing step as a micro-transaction. 
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 15, 2013
    [Content] 7 Content Marketing Questions to Ask BEFORE You Write a Word
    BEFORE You Write a Word" src="[link] width="300" height="300" title="7 Content Marketing Questions to Ask BEFORE You Write a Word" /> Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. How do you want to structure your content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Content] What comes after content marketing? Here are four ideas.
    I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. ” Content is advertising? Content that learns. Radical trust.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 14, 2012
    [Content] 7 Steps to Find Your Content Marketing Sweet Spot
    You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Content that drives overall visibility for your company is different.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Content] Coca-Cola’s bold move from creative excellence to content domination
    And now Coke is turning to content marketing to drive the relevance of its colored sugar water in entirely new ways. In this remarkable and entertaining video, Coca-Cola reveals its strategic plans to light up the world of content marketing and storytelling to enable profitability, connection, and positive world change. Tweet.
  • AVITAGE  |  WEDNESDAY, MARCH 12, 2014
    [Content] What is Content?
    Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers.  This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives.  appeared first on Avitage.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 15, 2015
    [Content] Content Marketing for Manufacturers: Overcoming Writer’s Block
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary.
  • BIZNOLOGY  |  FRIDAY, MARCH 20, 2015
    [Content] Content marketing metrics – process metrics and outcomes metrics
    There are two kinds of metrics in content marketing: process metrics and outcomes metrics. If you did “man on the street” interviews, the top answer you’d get when you asked people to “name a content marketing metric worth tracking” would likely be “web traffic.” While both are important, they differ greatly in how they are important.
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