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  • THE POINT  |  TUESDAY, JUNE 18, 2013
    [Content] Content Selling: How Sales Can Better Leverage Marketing Content
    Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Or, they’ll waste time looking for content.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Content] Link-Builders versus Content Marketers
    Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 1, 2012
    [Content] Is there a formula for viral content?
    That’s why the content at {grow} brings a unique perspective that you won’t find on many other blogs. When you approach producing content this way, it’s not authentic. Blogging best practices Content Marketing viral content viral marketingBy  Srinivas  Rao, Contributing {grow} Columnist. Take a Stand.
  • INBLURBS  |  FRIDAY, JUNE 8, 2012
    [Content] How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO
    Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. Finding high quality content. Boost SEO.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Content] Will Content Strategy Save Marketing?
    They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? The biggest challenge in Content Strategy?
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Content] Content Marketing Tips for Lead Nurturing
    Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. What can you send via email?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Content] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Content] Lead Generation: 2 tips to transform your content marketing
    Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
  • BIZNOLOGY  |  WEDNESDAY, MAY 13, 2015
    [Content] Choosing metrics that drive content marketing ROI
    This webinar is about how to measure your content marketing success. Only Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. Thanks to all our sponsors!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Content] The business case for content marketing consistency
    Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. Content marketing consistency. There are lots of ways you can show up through your content. Show up and contribute content consistently. Content marketing consistency.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Content] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Here are 4 of the report’s core findings about content marketing metrics: 1. So what are marketers doing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 15, 2015
    [Content] 10 Simple ideas to achieve more content sharing now
    10 Ways to Ignite Your Content from Mark Schaefer I had the coolest conversation the other day when I met up with a senior marketer at a conference … “It’s so ironic that I got a chance to hear you speak today,” she said. He said the only marketing metric we should care about is content sharing. ” I said.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [Content] Content Marketing Is The Only Marketing Left
    This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. It means brands will start delivering content people want.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Content] 5 Insightful B2B Content Marketing Strategy Videos
    Content is king, and the king is everywhere we turn on the web. Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Content] How to Produce 269 (or more) Content Assets From a Single eBook
    by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. She oversees the production, distribution and analysis of content that empowers modern marketers to implement content marketing strategies in their organizations. .
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Content] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. Woohoo.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Content] 56 Reasons Why Content Marketing Works
    Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Content] Move From Branded Content To A Content Brand
    Previous interviews covered Marketing  Creativity ,  Big Data ,  Big Testing ,  Customer Experience ,  Thought Leadership , creating a  Content Culture , the roles of  Content and Technology , the  Future of Search , the  Science of Marketing , the rise of  Content Brands  and we asked whether the customer or the  Content is King.
  • DIGITAL B2B MARKETING  |  MONDAY, JUNE 11, 2012
    [Content] Three Reasons Content Curation is Overrated
    According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 26, 2012
    [Content] The Content Marketing Checklist For B2B Marketers
    Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. But now instead of competing on the sheer quantity of interruptions, businesses are competing on the quality of their content. Now, they’ve created  the content marketing checklist  (reg.
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 10, 2011
    [Content] Content Marketing Needs More Than Content
    A lot of companies have embraced the idea of content for use in marketing. This being said, there's much more to the practice of content marketing than just cranking out content. Segmentation capabilities - content marketing is NEVER one-size-fits-all. Editorial calendar - how does that story roll out with content?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 5, 2014
    [Content] 5 Ways to Create More Content Today
    Throw a rock and you’ll hit a marketer talking about content marketing ( please note that our Legal friends advise that you don’t try this at home ). The problem is, you will never have enough content. The funnel may have an extra stage that needs content. What is content marketing? ? Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 2, 2014
    [Content] 10 Reasons Twitter is essential to your content marketing plan
    10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. report from the epicenter of content marketing conferences. Let me know what you think. Enjoy my slides! Comments Great tips Mark.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 6, 2015
    [Content] The new “liquid” model for content marketing strategy
    I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. There is an expectation that your content will be published and discovered everywhere.” LinkedIn wants you to do the same thing. Probably not.
  • EMAGINE B2B BLOG  |  MONDAY, JULY 6, 2015
    [Content] Not Content With Your Content?
    Content creation is often the most trying part of the web process. Writing for the web is not just a way to explain and describe your site’s purpose; web content is primarily focused on quickly and effectively getting information across to all types of users. The sooner you begin brainstorming, and drafting your content the better!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Content] How to Power Your Sales Funnel With Video Content
    Video can power your sales cycle at every step of the buying process, but not all content is relevant to everyone. Different content appeals to viewers at different times, so this post outlines what kinds of videos you’ll want to have prepared and when to serve them up to your audience. Top Of Funnel Video Content.
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Content] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects? Content Marketing and SEO.
  • BIZNOLOGY  |  THURSDAY, MAY 16, 2013
    [Content] Content Marketing: Content Beyond Copy
    Too often, thoughts of content for content marketing start and end with the written word. Taking advantage of that fact will help your overall content marketing not only on its own strengths, but by providing variety and a change of pace. Content Marketing Business Content marketing marketing Search engine optimization
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 16, 2012
    [Content] The Content Marketing 101
    You may have heard the term " content marketing " being bandied about left, right and even centre, as if it's the best thing since mankind stopped taking knives to bread. That's the beauty of content marketing. What sort of content should I be aiming for? The list of content types and distribution tactics goes on. books.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Content] Is there a “content pattern” that builds a brand?
    Everybody wants their content to go viral. But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business. Hygiene Content. Hub content. Hero Content.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Content] LinkedIn Has Opened the Content Marketing Floodgates
    LinkedIn has gone Tumblr on us and B2B content marketers are drooling. B2B Content Marketing Will Flood LinkedIn. So what will B2B content marketers do once they have the opportunity to publish on LinkedIn? Hundreds of executives will begin publishing on LinkedIn as part of their company’s content marketing effort.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 27, 2015
    [Content] How to get 50% more leads with smart content marketing
    Start With Targeted Content. Solid marketing strategy begins with content creation geared toward each of your customer types. Targeted content can be published on your business blog or guest posts you write for other sites. On each page of content, give readers something to do with a call to action (CTA). Like this post?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 5, 2013
    [Content] Content Marketing: How a technology company used its employees to generate quality content [Video]
    Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Developing a content marketing strategy remains a big undertaking. Content Marketing: Your questions on B2B online lead gen, metrics, content from SMEs and more.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Content] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Content] Need Content Ideas? Customer Questions FTW!
    In my opinion, this is one of the most overlooked strategies when it comes to content creation. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. I’ve outlined a few below: SERPStat.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 23, 2015
    [Content] Content: The Show That Never Ends
    Content Marketing Content Strategy content marketing content strategyJune 23, 2015 by Robert Rose Welcome back my friends to the show that never ends   We’re so glad you could attend   Come inside! Come inside! I was visiting with. read more.
  • AVITAGE  |  TUESDAY, JULY 7, 2015
    [Content] How Do Audiences Assess Your Marketing Content?
    What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Principle being applied: it’s easier to criticize someone else’s content than our own. The post How Do Audiences Assess Your Marketing Content? Of course.
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Content] The 5 W’s of Content Marketing
    According to a study by MarketingProfs and the Content Marketing Institute , nearly 93% of marketers use content marketing today. would even argue that public relations professionals whole job is about content marketing in one form or another. I had the opportunity to look at content marketing from the PR side as well as the marketing.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 9, 2012
    [Content] Top Challenges in B2B Content Marketing
    poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). Budget to produce content (20%). Producing a variety of content (9%). How do you produce  engaging  content?
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [Content] Too Much Crappy Social Media Content!
    Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. The Oversharing Trap Oversharing generally starts with a reasonable purpose: share valuable content in order to serve and grow an audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 5, 2014
    [Content] 6 ways content marketers will respond to radical content filters
    No one cares about “content.” When is the last time you heard someone say they want content about building a house, cooking a turkey or the situation in the Ukraine? Content is merely today’s most common delivery mechanism. If you are a content marketer today, how will this change your world? Really.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Content] The Content Marketing Echo Chamber
    They are content marketing echo chambers.  What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” There are plenty of excuses for overly-promotional and boring content. Content Marketing
  • BIZNOLOGY  |  THURSDAY, JANUARY 17, 2013
    [Content] 4 Great Content Marketing Examples
    Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from the importance of relationships to evaluating appropriate channels to measuring your content marketing’s effectiveness. ” Talk about great content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Content] We create content and content also creates us
    Recently I was interviewed by my friend Elizabeth Sosnow and she asked me about an observation in Return On Influence : “We create content … but in a way, content is also creating us.” Yes, I create content. This is my time because I have the courage to create conversational content. Now anybody can be heard.
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Content] Monday Marketing Term: Content Mapping
    Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content mapping is closely related to Information Architecture and UI (user interface) design.
  • BIZNOLOGY  |  MONDAY, OCTOBER 28, 2013
    [Content] Where to Get an Education in B2B Content Marketing
    I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it.  Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.  Why your website needs to be the platform where most of your content is housed. 
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, NOVEMBER 24, 2012
    [Content] Content Marketing is Not More Content Output
    It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” At least that was what I heard most often from many [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Content] Top 20 Content Marketing Blogs You Should Read Every Day
    What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. Content MarketingFor real. Check it out.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Content] 14 Key Takeaways from the B2B Content Marketing Report
    The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Content marketing is not about revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Content] Change the Channel to Ignite Content
    By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code ,  I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. copied and pasted my content from my personal blog to LinkedIn. Same content. Same content.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 19, 2012
    [Content] Content Marketing: What Matters Most
    In my last post, “Content Marketing’s Dirty Little Secret,” I suggested that most B2B marketers end up sacrificing quality for quantity as they feed the content marketing beast.  Content that becomes just part of the noise surrounding customers every day. Content that Changes the Customer’s Direction. The result? 
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, DECEMBER 16, 2010
    [Content] 12 Quick Content Marketing Tips and Trends
    The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 23, 2013
    [Content] The Building Blocks of Content Marketing: How to Plan Your B2B Content Library
    Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries.  B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today.  Photo credit: Saad Faruque.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 5, 2015
    [Content] Igniting Content: A Tale of Two Ads
    But as you will see, the results were very different and both of them failed when it came to opportunites for igniting content. Click here if you cannot view the video above AT&T “Trophies” Igniting content — Two fails. Igniting content — Two fails. This is a tale of two ads. This is a tale of two ads.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Content] Building Content Marketing Strategy – 10 Steps
    As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. All content is cross linked and posted on your website.
  • AVITAGE  |  WEDNESDAY, JUNE 3, 2015
    [Content] New Sales Competency – Use Content to Sell
    Those who are not actively and effectively using content to sell are missing an important opportunity to capture a selling advantage, lower selling time and costs, and accelerate successful sales outcomes. An important reason for this limited role, is lack of useful content.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 7, 2012
    [Content] The Content Marketing Bucket List
    Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing.
  • SOCIAL MARKETING FORUM  |  SUNDAY, AUGUST 19, 2012
    [Content] Research: B2B Buyers Want Content
    Are you looking for proof that content marketing is the way to go in B2B marketing? There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. You have it. However, there is just one solid way, besides [.].
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Content] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content] 20 Amazing Examples Of Brand Content Marketing Hubs
    As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. CapGemini’s Content Loop.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 2, 2012
    [Content] Manufacturing Infographics for Content Marketing
    If done right, they can be very effective in content marketing for manufacturers and industrial companies. For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Does it fit your content objectives and company branding? Infographics.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Content] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    What is content marketing? Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Why is content marketing important?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 25, 2013
    [Content] B2B Content Marketing Report – Need To Focus On The Basics
    What is the biggest challenges in B2B Content Marketing? Creating content that our customers actually want to consume. That’s That’s one the key findings of a report from the CMO Council on B2B Content Marketing. The report found that B2B Content Marketing now represents a significant portion of the marketing budget.
  • AVITAGE  |  WEDNESDAY, MARCH 12, 2014
    [Content] What is Content?
    Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers.  This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives.  appeared first on Avitage.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Content] Big Data Is Driving Content Marketing Strategy
    CMOs Shift Budget To Content Marketing. My last article  made a direct connection between Big Data and Content Marketing. Data is a core element to the success of any content marketing effort. Some of the key findings: 95% of CMOs report that content marketing is important to their business. Content Marketing
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Content] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 24, 2013
    [Content] SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
    29% of B2B marketers report that “producing enough content” is a challenge (source: B2B Marketing Survey ). The ethics of outsourcing content isn’t black and white. They want to read the content for which they paid. All too often, the content and the host blog look suspiciously irrelevant, even if they are good for rankings.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Content] The Revised Approach to Content Distribution
    Our strategies for delivering content must continue to shift as we gain insight into what drives success and what falls flat. The Evolution of the Content Pillar Approach. We've discussed the content pillar approach before. The revised content pillar approach retains the same foundation. How They Work Together.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Content] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). The wealth of information about content marketing is a true testament to its value in the customer engagement process.
  • SAZBEAN  |  TUESDAY, JANUARY 25, 2011
    [Content] Content Curation vs. Content Creation
    An important way to provide value to your network via social media is through a content strategy. content strategy can include content that you create, as well as content you curate or share from other sources. How much content should you create versus curate? There’s definite value in content curation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 24, 2013
    [Content] 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
    The acronym, rather, is a content marketing must: To collect, leverage, and share O ther P eople’s C ontent (OPC). The event covered a lot of critical content ground for B2B marketers, and even highlighted specific case study examples of how companies like SAP, IBM, and Crowe Horwath are maximizing their investments by leveraging content.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Content] Content Marketing Must Focus On Customer Value
    Most marketers are using content marketing but only one-third think they are effective with it. titled “ Build Your Content Brand By Delivering Customer Value.” Unfortunately, marketers often lack the resources, talent, commitment, and patience to invest in and see results from their content marketing initiatives.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Content] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Content] 7 Reasons Your Content Marketing Strategy Isn’t Working
    But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. 1. Targeting is a key component of all aspects of marketing, but it’s especially important for content.  Your content is too promotional.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Content] Content Marketing Personalization: Build Relationships At Scale
    I know you’re wondering “what the heck is content marketing personalization?” In preparation for my talk at a recent conference, I did a Google search on content marketing trends. Look inside most businesses and you will find a lot of content. Behind every piece of bad content is an executive who asked for it.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Content] The Top 200 Content Marketing Brands And Influencers
    Earlier this year, Influence Relationship Management firm Onalytica released the top influencers in content marketing. And just last week, they updated that with the Top 200 content marketing brands and influencers in what they call the “content marketing debate.” And the top 50 content marketing brands list: Rank.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Content] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? How I.T.
  • SYNECORE  |  TUESDAY, NOVEMBER 18, 2014
    [Content] WTF is Content Marketing, Anyway?
    As I casually gazed at the illustration, one word in particular – the biggest and therefore the most frequently used word, in fact – jumped out at me: Content. At that moment a simple but profound question came to mind: WTF is Content, anyway? Content Confusion. Content Matters. Content Clarity. re, “to contain.”.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 22, 2014
    [Content] Content Curation, No Longer a Buzzword
    Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. 92% of content is created in-house by marketing teams these days, and while original content is preferred, it can prove tedious as well.  Brand & Content Trending ABG
  • CONVERSIONATION  |  THURSDAY, MAY 1, 2014
    [Content] Content marketing strategy beyond the first degree(s): value chains
    Content marketing Ram Charan
  • INBLURBS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Content] Original Content builds you Trust and Customer Loyalty
    In a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with their target audience. The most popular channel to share content is social media.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 20, 2015
    [Content] How to Match Great Content to Your Sales Funnel
    It's about driving them through to the sale by creating great content at each stage of their journey. The top of the funnel includes content related to the topic of your industry and offering. Prospects often want to take action at this stage, but if there's no compelling event, messaging, or content, you lose them.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Content] 33 Stats On The Future of Content Marketing
    The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused. ~
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Content] 3 Newer Types of Content Tactics To Support Lead Gen
    He frequently writes about using content effectively and getting the most from it. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly. Back in reality that just doesn’t happen and generating leads is a constant struggle for content marketers. Follow Josh on Twitter  @jhaynam.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Content] Do You Trust Your Content?
    ” You do not trust your content to tell your story, grow your audience or sell your solutions. Don’t trumpet your content as your communication king, as the key way you connect with your audience, if the real way you connect with your audience comes after they fill out a registration form. Potential Goals for Your Content.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Content] Forget Content Curation, Focus on Original Content in 2012
    Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Your 2012 Checklist.
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Content] Increasing your content marketing reach
    We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.
  • CONVERSIONATION  |  SUNDAY, SEPTEMBER 23, 2012
    [Content] Content in Context: How Sharing Equals Creating Content
    The topic: content in context. It’s partially what content in context is about. The topic of content in context has been on my mind since over a year now. We have been saying content is king for a long time. Businesses were building websites without relevant content too often. It’s not content.
  • LEAD VIEWS  |  TUESDAY, JANUARY 17, 2012
    [Content] Top Challenges Content Marketers Face
    There is a whole lot of marketing content out there – in all forms and sizes, across all kinds of channels, in different languages and formats, and targeting all kinds of audiences. With the genesis of the Internet and social media, every person has become a content producer – clicking on publish or share button is all it takes!
  • AVITAGE  |  THURSDAY, JULY 23, 2015
    [Content] How Content Operations Can Create Marketing and Selling Breakthroughs
    Marketing and selling content operations isn’t sexy. See Is Content Operations Your Next Focus Area? Almost every week I see fresh survey results that continue to reflect the long-standing challenges that B2B marketers face (Content Marketing Institute). They are operational in nature.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 22, 2014
    [Content] Top 5 Content Marketing Blog Aggregators
    Content Marketing Institute. About Blogs Blogs We Love Content Marketing How to.Tips List Building Tips blog traffic content marketing with blogs search engine savvy SEO web traffic search traffic Create awareness of other sources for solutions to your readers’ problems. Engage with other blog authors, build relationships.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, DECEMBER 10, 2012
    [Content] Are Manufacturers Turning a Deaf Ear to Content Marketing?
    Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Visit my website for more content on industrial marketing.].
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 15, 2013
    [Content] Content Marketing Rocks!
    I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. Robert_Rose.
  • BIZNOLOGY  |  FRIDAY, JULY 11, 2014
    [Content] The importance of branding to content marketing
    Savvy content marketers realize that creating the same kind of emotional connection requires content that connects at an emotional level. Here are a few ideas to explore and apply to your own content marketing for creating those same kinds of emotional connections through your content. Don’t believe me? Sex sells, right?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Content] The Content Marketing A-Team
    ” I was reminded of this last week when thinking about building the perfect content marketing A-team. So here I will explain my view on the cast of characters it takes to make sure your content strategy plans always come together… Content Strategist. Content Curator. They find great content. Editor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Content] Are Content Curators the power behind social media influence?
    Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining. However, there is an elite subset of people who proactively seek out and share content. Let’s look at the dynamics that make content curators so powerful.  Based Let’s find out.
  • LEAD VIEWS  |  TUESDAY, MARCH 20, 2012
    [Content] Top 5 content marketing mistakes that ruin your marketing efforts
    The more effective your content is, the better it persuades your prospect and the more it speeds up decision-making. The whole point of content marketing is to share regularly top-quality, relevant information with prospects and existing customers through various channels. Too much content bores your audience members.
  • ANNUITAS  |  TUESDAY, JANUARY 28, 2014
    [Content] A Lack of Content Marketing Strategy Impedes Demand Generation
    Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments.  While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers.  Content must be scored according to where in the buying cycle it is consumed.
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Content] Book Review: Content Rules
    The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Content] The H.E.L.P. Method For Writing Business Content
    As a former corporate blog editor, my personal priority was to ensure that the content supported our audience’s education and professional development, and offered information that would empower them to do their jobs better. Content should foster helpfulness and facilitate improvement. ” Neither should you, or your company.
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