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  • CONVERSIONATION  |  THURSDAY, SEPTEMBER 15, 2011
    [Content] Great Content Marketing Case: the Vocus Social Media Strategy Tool
    Content is a social object. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. By that I mean it is defined by what people want and how they interact, not the other way around.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Content] 9 Questions On Content Marketing [Q & A]
    'Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. What are the most common mistakes brands make with content marketing? Content Marketing
  • PUZZLE MARKETER  |  THURSDAY, JULY 5, 2012
    [Content] Invest in Your Brand with Content
    Or you could contrast your competitor’s site with a content-rich website. Creating custom content for a website is crucial to a successful marketing campaign or product launch. It is important to understand that content is not automatically defined as the written word. You could offer the same. What do I mean by this?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Content] Promoting content: build great content marketing relationships
    That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Content] Content Marketing for Fun and Profit
    This month, I’d like to expand the discussion into content marketing overall because the differences between content marketing and SEO aren’t all that huge. In fact, while different schools of thought exist on what content marketing actually  is , I think there’s a pretty simple definition. That’s OK.
  • BIZNOLOGY  |  THURSDAY, AUGUST 29, 2013
    [Content] 7 Ways to Make Your Content Marketing More Useful
    What’s the purpose of your content marketing strategy? As companies worldwide embrace content marketing, consumers are increasingly turning to blogs and whitepapers to answer basic questions. We’ve compiled some tips to help you create content which helps: 1. Content marketing isn’t a silver bullet for success.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Content] 29 Signs Your Business Is Not Ready For Content Marketing
    'How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? One question I get asked a lot is “how do we know our business is ready for content marketing?”
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 16, 2013
    [Content] Slideshare Is The Biggest Opportunity In B2B Content Marketing
    'In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without ” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. slides.
  • REVENUE JOURNAL  |  WEDNESDAY, MAY 30, 2012
    [Content] What To Do When Your Content Is Ripped Off
    Content managementThe other day I stumbled across a link to an article entitled, “10 Questions You Should Ask Your Customers to Understand Them Better.” ” Of course, you know I had to click on that article, which appeared on Andrew Hunt’s Inbound Sales and Marketing blog. read more.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Content] 10 Ways to Make Your Content More Fun to Read
    '"But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. Even companies in "boring" industries need to create content. Blogging content creation
  • BIZNOLOGY  |  THURSDAY, MAY 16, 2013
    [Content] Content Marketing: Content Beyond Copy
    Too often, thoughts of content for content marketing start and end with the written word. Taking advantage of that fact will help your overall content marketing not only on its own strengths, but by providing variety and a change of pace. Content Marketing Business Content marketing marketing Search engine optimization
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Content] 7 Rules of Conversion-Friendly Content Marketing Design [SlideShare]
    'Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part -- and the part that''s a little less glamorous -- is optimizing that content for conversions. Rules of Content Marketing Design That Convert Customers From UberFlip.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 5, 2014
    [Content] Top 50 Content Marketing Thought Leaders
    One of the topics I am extremely passionate about is content marketing. So I was thrilled to see and be included on this list of the Top Content Marketing Thought Leaders , published by Influence Relationship Management company Onalytica. ” The Top 50 Content Marketing Thought Leaders. Content Marketing #FutureOfMarketin
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 13, 2010
    [Content] 5 Ways to Create Content Without Writing a Single Word
    Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. It’s also helpful to ask other people to contribute content. Content creation will always be labor intensive. Guest Post. Thought Leadership Interview.
  • NUSPARK  |  SUNDAY, APRIL 24, 2011
    [Content] Measuring Content with the New Google Analytics
    Measuring Content with the New Google Analytics. Analytics ContentThere’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals!
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Content] Content Syndication Options for B2B Lead Generation
    Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers. Definitions: Content syndication refers to distributing content through publishers and requiring registration in order to capture contacts. Networks can often offer lower costs and significant volume.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 30, 2012
    [Content] 9 Tips for Content Marketing in an ADD World
    How can B2B content marketers, who are often marketing complex products and need to share a meaningful level of detail, be effective in this environment? Be Brief Attention spans are short, your content should be too. Use bullets, indexes, short paragraphs or formatting to make your content easy to skim. Break it up. Be bold.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 26, 2013
    [Content] The Secret Ingredient To Great Content
    'We have already established that it is not enough to have great content. So what is the secret ingredient to great content? Doug Kessler (@ DougKessler ) and the folks at Velocity Partners  have struck again with another amazing perspective on content marketing. Content Marketing Photo Credit: Wikipedia.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Content] 3 Strategic Content Measures Every Marketer Should Take
    'by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. Even more telling, 86% of respondents have an in-house content marketing overseer.
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [Content] Measuring ROI on Content Marketing and Creation
    Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROIBut measuring doesn't have to be difficult.
  • AVITAGE  |  TUESDAY, OCTOBER 29, 2013
    [Content] Define Your Enterprise-wide Content Use Case Requirements
    'The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. And they prefer each type of content format. You can’t do it.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Content] Is Video An Opportunity For Marketers?
    'lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? There are brands in all spaces dominating branded video content. Content Marketing Absolutely! Are marketers scared of video?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 14, 2011
    [Content] Content Marketing: Think Like a Publisher, Act Like an Investor
    Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 8, 2013
    [Content] 8 Steps To Become A Brand Publisher
    Content is the new advertising. There are 2 important tips for any aspiring brand publisher: Create content your audience is looking for. Run your branded content program like a business. In other words, create content that converts! Content Marketing 'Why Businesses Need to Become Brand Publishers?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Content] What Is Content Marketing? It’s Starts With Culture!
    'I was recently interviewed by an international business rag on content marketing. We all know content marketing is nothing new. ” But one of the things that’s really interesting to me about content marketing, is how few Marketing Leaders are talking about it. What is your definition of content marketing?
  • THE EFFECTIVE MARKETER  |  MONDAY, OCTOBER 8, 2012
    [Content] The Importance of Content Continuity
    If good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. When you create a piece of content, why stop at the first distribution channel? It involves using that content and expanding it, working different angles, but keeping the core message intact.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Content] Content Marketing Lessons From The New York Times Innovation Report
    There is no such thing as “if you build it they will come” when it comes to content marketing – even if you are The New York Times. If the world doesn’t know about your content what good is it in the first place? Content Marketing Or maybe it did. Little Know How Can Go A Long Way. Em)power to the people.
  • AD YOUR COMMENT HERE  |  THURSDAY, JULY 21, 2011
    [Content] 10 Interesting Content Ideas for You
    Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. content to a current event or a celebrity. Learn from them, and Tweet the type of content and hashtags that they care about.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 2, 2014
    [Content] B2B Content Marketing: Find the bigger story
    'Tweet “Anybody here think you have nothing to create content around? ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Many do not think they have any content that is relevant or exciting enough to share to their audiences. No exciting stories to tell?”
  • ENGAGE  |  MONDAY, MARCH 12, 2012
    [Content] Content Dilution
    applies to our world of content marketing. We know that  content beats advertising , and more and more  brands are acting as media companies. But in the content marketing gold rush, it’s tempting to act like the ambitious man who took over the diner instead of its original owner. Is this  content worth stealing ?
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 11, 2012
    [Content] Content Marketing: Stories are Key
    If you want your  content marketing  messages to be remembered, you must engage the  emotional memories  of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. Content Marketing Tips: Get Your Stories Straight.
  • AVITAGE  |  TUESDAY, AUGUST 21, 2012
    [Content] Yogi Berra on Content Marketing
    Having participated in the making of business innovation history with category management the emergence of content marketing is a Déjà vu experience for me.  Content Marketing Content marketingYogi Berra had the brilliance to bring wisdom and insight to the obvious.  We were well rewarded for what was a difficult transformation. 
  • AVITAGE  |  WEDNESDAY, MARCH 26, 2014
    [Content] Customer Facing Content as a Conversation
    'The Four Cs of Content Marketing I’ve written about content as more, and different than, format. While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. think some deeper distinctions about content can help here.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Content] Is Your Content the Pretty Lady or the Old Hag?
    Sure, your content is excellent. Marketers get caught in the same trap with their content. From your perspective, your content may be unique and valuable, but that isn’t the perspective that matters. The question is, how does your audience see your content? Content content marketing illusion
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Content] 5 Steps to Achieve Content Marketing Success [Slides]
    So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success. Benefits of Content Marketing.
  • AVITAGE  |  TUESDAY, MARCH 4, 2014
    [Content] It’s (Past) Time to Make Content Marketing Intelligent
    Long time, serious content practitioners, the technical pros in this business, use the term “intelligent content” deliberately. They also call themselves “content strategists”. learned these are the people who, in some important ways, are technically ahead of many content marketers. What is Intelligent Content?
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 11, 2012
    [Content] Join The 1% And Become A Content Creator
    The Content Challenge in B2B. Content and “becoming a publisher” is a huge challenge for businesses today. ” And he predicted that across the board in any large internet community, there would be a a similar mathematical content “distribution inequality” along the same segments: 1% create all the content.
  • WRITING ON THE WEB  |  MONDAY, JUNE 13, 2011
    [Content] How to Make Content More Engaging: 10 Tips
    The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. In my opinion and experience, content that engages is emotional. Tell a story.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 23, 2014
    [Content] The Role of Content In The Future of Marketing [SLIDESHARE]
    '2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ). Content marketing is more than a buzzword!  Content Marketing Tweet This ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 29, 2012
    [Content] The ultimate content marketing challenge
    The other day I was a witness to content marketing murder. local marketing “expert” was describing how he propelled a new dentist’s office to the top of the Google rankings through his content marketing genius. ” Here is the sneaky little secret of content marketing. Image courtesy BigStock.com. Tweet.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 27, 2012
    [Content] Five Killer Content and Social Media Marketing Resources
    As I explained in my last column , I do quite a bit of reading to stay up-do-date with the content and social media marketing fields.   There is so much great content about content marketing, and I often link to articles and cite experts. This in turn points to the need to bring Web, social media and content strategies in line.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 12, 2013
    [Content] How To Create Content That Converts [Slides]
    The topic is “How To Create Content That Converts.” The best way to create content that converts is to start by creating content people actually want to read. You just have to stop creating content that doesn’t convert because no one wants to read it. Stop Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 27, 2014
    [Content] Six Arguments Against Content Shock
    'Today, I am going to address some of the primary responses to my recent post on Content Shock. As this crunch intensifies and the cost to enter and compete in this field increases, content marketing as we know it may not be an economically viable option for some businesses. … and yes, content quality. Addressing dissent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 28, 2013
    [Content] 10 reasons why Twitter is content marketing’s best friend
    ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. source of content. As you.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Content] Do You Trust Your Content?
    ” You do not trust your content to tell your story, grow your audience or sell your solutions. Don’t trumpet your content as your communication king, as the key way you connect with your audience, if the real way you connect with your audience comes after they fill out a registration form. Potential Goals for Your Content.
  • ANNUITAS  |  THURSDAY, FEBRUARY 9, 2012
    [Content] Interview with Ardath Albee, CEO of Marketing Interactions
    AG: Content marketing is a hot topic and like many other hot topics today definitions vary and everyone wants to jump in and give their own spin.  As a leader in this space, please define once and for all – what is content marketing? This is why there’s so much said about the value and helpfulness of the content we publish.
  • JUNTA 42  |  THURSDAY, DECEMBER 22, 2011
    [Content] Top 15 Content Marketing Predictions for 2012
    I was thrilled with how our 2012 content marketing and social media predictions piece came out this year (full predictions below for viewing and/or download). Social Media & Content Marketing Predictions 2012. View more presentations from Content Marketing Institute. Content will be tweaked for different media. Enjoy!
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Content] WTF Does Kevin Spacey Know About Content Marketing?
    What does Kevin Spacey know about content marketing? As marketers,we are looking to content marketing to save marketing. And as consumers we are looking for amazing stories to save us from the onslaught of bad content – texts, emails, cold calls, ads  - all the content we don’t want. Content Marketing
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Content] Why Good Content Delivers Bad Leads
    'Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. Your content doesn’t tell people how to buy from you or why they should buy from you. It educates and informs.
  • DIGITAL B2B MARKETING  |  MONDAY, JUNE 11, 2012
    [Content] Three Reasons Content Curation is Overrated
    According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders.
  • ANNUITAS  |  TUESDAY, JANUARY 28, 2014
    [Content] A Lack of Content Marketing Strategy Impedes Demand Generation
    'Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments.  While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers.  Content must be scored according to where in the buying cycle it is consumed.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 5, 2014
    [Content] You’ve Heard Of Big Data But What Is Big Content?
    'In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. Going Long On Content. Content Marketing
  • BIZNOLOGY  |  FRIDAY, JULY 11, 2014
    [Content] The importance of branding to content marketing
    Savvy content marketers realize that creating the same kind of emotional connection requires content that connects at an emotional level. Here are a few ideas to explore and apply to your own content marketing for creating those same kinds of emotional connections through your content. Don’t believe me? Sex sells, right?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 25, 2014
    [Content] 4 simple truths about content marketing re-imagined
    'Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Content is king. Automating your content marketing can be dehumanizing. Go deep into your content when marketing!
  • AVITAGE  |  TUESDAY, JUNE 19, 2012
    [Content] Content Curation in Practice
    An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire.  Always be acquiring ideas and inputs for new content. copied the link into our content inventory (you have one of these, right?). My day started like most days.
  • AVITAGE  |  THURSDAY, MARCH 13, 2014
    [Content] A Strategic Approach to Content – Repurpose vs Multipurpose Design
    'How would the way you create content and manage your content operation change if you didn’t know the: Intended audience Purpose or intended use cases for the content User experience to evoke Key points to include and exclude Desired outcomes and associated calls to action Required length or format? They are not the same.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Content] The 2 Rules of Sponsored Content
    'Welcome to my 2nd day coverage of  Content Marketing World. Yesterday Yesterday we covered the content quantity vs. content qualit y debate. Today, i am participating on a panel discussing Sponsored Content. There’s a lot of debate these days around sponsored content and the more recent term of “native advertising.”.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Content] What Makes Irresistibly Shareable Content
    He frequently writes about using content effectively and getting the most from it. Make your content Practical and Personal. Make your content understandable : The University of Kansas ran a study and found that we are much more likely to share things we understand. Follow Josh on Twitter  @jhaynam.
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Content] The 5 W’s of Content Marketing
    According to a study by MarketingProfs and the Content Marketing Institute , nearly 93% of marketers use content marketing today. would even argue that public relations professionals whole job is about content marketing in one form or another. When they are searching or looking for that content, your content is front and center.
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Content] Content Marketing: What Content People Share And Why They Do It
    Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. The focus on content relevance is normal. Thus context.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 17, 2012
    [Content] Five big problems with content curation
    I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal? An intoxicating idea. They’re not.
  • MARKETING INTERACTIONS  |  SUNDAY, APRIL 3, 2011
    [Content] Working with Marketing Content Writers
    The two top challenges to B2B content marketers are producing engaging content and producing enough of it to fuel their marketing programs. This means, for many, that they'll need to hire freelance writers to develop at least some of the content they need. Format and length of content. Premise for the content asset.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 3, 2014
    [Content] Three Essential Content Marketing Practices
    'Content Marketing Essentials. Titled Content Marketing: 3 Essentials , the article boils down the complex subject of content marketing into three essential components. Essential 1: Create your content with a purpose. Good content writing is interesting, compelling and relevant. Essential 2: Write well.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 26, 2013
    [Content] Storytelling in Industrial Content Marketing
    This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. Please click on the headline to read the full article.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 5, 2013
    [Content] Content Marketing: How a technology company used its employees to generate quality content [Video]
    'Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Developing a content marketing strategy remains a big undertaking. Content Marketing: Your questions on B2B online lead gen, metrics, content from SMEs and more.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 8, 2012
    [Content] Is Your Content Boring? Here’s 6 Steps To Great Content
    Does your content bore your audience to death? You may be surprised  if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Marketers as Publishers – The Case for Content Marketing. Blogs. Newsletters.
  • VIEWPOINT  |  TUESDAY, MAY 27, 2014
    [Content] Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)
    'Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. Thanks to a LinkedIn post by Howie Sholkin, former IDG communications guru, I was directed to a sprightly Mediapost essay titled, “Why content marketing probably won’t work for you.”
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 9, 2010
    [Content] HiveFire Curata Cuts the Work in Content Aggregation
    Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. Marketers have the same problem: they can’t use most of the content that’s available.
  • B2B VOICES  |  FRIDAY, NOVEMBER 8, 2013
    [Content] How to Think Like a Content Manager
    Content and your brand are one. More brands are  investing more in content. If you didn’t read what Armano had to say about content archetypes. He points out that there are three drivers changing how we spend our time and attention, and because of these drivers he outlines five ways we need to think about content.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Content] 8 Steps To Build A Content Hub That Converts [Slides]
    The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers. have been asked by the good folks behind the B2B Content 2 Conversion Conference to deliver my view on how to build a content marketing hub. Preparing To Build Your Content Hub.
  • BIZNOLOGY  |  THURSDAY, JUNE 5, 2014
    [Content] Repurposing: Content marketing made easy!
    'Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with nary a tweet in hand is enough to give any content marketer pause. Repurposing content is a great way to connect with different people. Reduce content creation time.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Content] Lead Generation: 2 tips to transform your content marketing
    'Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. We decided that we could use content to start qualifying these leads,” Shelby explained. Tip #1. Tip #2. You may also like.
  • AVITAGE  |  SATURDAY, FEBRUARY 15, 2014
    [Content] New Content Marketing Lessons from Netflix House of Cards
    Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. What are the implications of giving people content “when they want it?” Content Publishing
  • JUNTA 42  |  THURSDAY, JUNE 14, 2012
    [Content] 5 Reasons Why Content Marketing Is No Buzzword
    It’s at least once a week when I catch someone talking about content marketing as just another buzzword. I try to smile when it happens, like in the comments of  Marcus Sheridan’s recent post on content marketing. The content marketing industry itself has been around for well over 100 years.
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Content] Book Review: Content Rules
    'The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. And it’s not only marketing executives who are excited about content. Thank you!
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 1, 2010
    [Content] Using Editorial Calendars in B2B Content Marketing
    What an editorial calendar is: An editorial calendar is a content and interaction plan for a specific persona based on a problem-to-solution scenario across the buying process—from end-to-end. Planning distribution and engagement opportunities to maximize the ROI achievable from your content. Many roads to Oz, as they say.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, SEPTEMBER 30, 2012
    [Content] Content Marketing: Slow, steady pays off for manufacturer
    Tweet In this Forbes article, “ Content Marketing’s Dirty Little Secret ,” Patrick Spenner, Managing Director of the Corporate Executive Board’s Marketing & Communications Practice, expresses his concern about the amount of content required for a targeted campaign. Proving to her leadership that content marketing works.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 22, 2013
    [Content] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    'by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Here are some tips on how to bring your content marketing A-game: 1. Determine your key players - Get your content marketing stakeholders to meet.
  • LEADER NETWORKS  |  FRIDAY, JUNE 17, 2011
    [Content] People Come For Content And Stay For Community Online
    I often get asked about whether content is more important than conversation in an online community. Content is important because it attracts new users to visit the community and inspires them to join. Content is also important when a community is first starting out. But it can’t stop there.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, NOVEMBER 24, 2012
    [Content] Content Marketing is Not More Content Output
    It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing B2B Content marketing Inbound Marketing Industrial Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 4, 2011
    [Content] Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing
    by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best. Pulizzi, who founded The Content Marketing Institute , was my lead collaborator.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Content] Getting Started with Content Marketing Strategy in 5 Easy Steps
    'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? First, let’s define content marketing. How can your content provide value? Conversion rates.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Content] 18 Tweetable Moments From Content Marketing World 2012
    Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. The difference is that content marketing is so core to the entire business. Produce the content.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 23, 2013
    [Content] 6 Content Marketing Rules for Professionals on the Web
    'Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 18, 2011
    [Content] How Great Content Can Solve Problems
    This is the third post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content , and the second post discussed timely content. The Principles of Great Content Marketing series is based on three core ideas: Create simple content. Create content that is timely.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Content] 20+ Amazing Examples Of Content I Wish We Created
    'I have to admit that I really geek out when I see a great piece of content. really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Content that people actually want, like, consume and share. Amazing!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 1, 2012
    [Content] Is there a formula for viral content?
    That’s why the content at {grow} brings a unique perspective that you won’t find on many other blogs. When you approach producing content this way, it’s not authentic. Blogging best practices Content Marketing viral content viral marketingBy  Srinivas  Rao, Contributing {grow} Columnist. Take a Stand.
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Content] Writing Content and Code Your Customers Love
    'As many of you know, creating remarkable content is a hallmark of both HubSpot as a company and the inbound marketing movement. inbound marketing content creation Make the user awesome instead of competing to be perceived as awesome." -- Kathy Sierra, Serious Pony ( Tweet This ). m a huge fan of logic and data-driven decisions.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Content] What Is A Content Strategy And Why Do You Need It?
    Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. But there were a number of sessions, including my own that asked the question “ What is Content Marketing?
  • CONVERSIONATION  |  THURSDAY, AUGUST 11, 2011
    [Content] Content Marketing: Should Content Be Created In-House or Outsourced?
    Earlier this week, Sharon Flaherty wrote a post for Econsultancy, titled “Want quality content? bookmarked it, which usually means I disagree on several points so here are some reflections and tips on deciding whether your content (and what content exactly) should be created in-house or not. Produce it in-house”.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 20, 2013
    [Content] Does Your Organization Need A Chief Content Officer? [Video]
    While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out. What is Content Marketing? ” Todd and Jodi also brought in the nuance of content marketing as including the content that is not developed for sales. Do Organizations Need a Chief Content Officer?
  • B2BMARKETINGSMARTS  |  WEDNESDAY, NOVEMBER 9, 2011
    [Content] B2B marketing’s content vs. format question.
    B2B marketing’s content vs. format question. B2B Content Content Lead Generation OfferWe B2B marketers love surveys. What better source for confirming what marketers and buyers are thinking and doing? ” As a [.] is a post from: B2BMarketingSmarts.
  • WRITESPARK  |  WEDNESDAY, DECEMBER 12, 2012
    [Content] WriteSpark: Best Blog Posts about Content Marketing
    This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? Content tips for e-books.
  • BIZNOLOGY  |  MONDAY, MAY 6, 2013
    [Content] Unleash the power of storytelling in your content marketing
    There’s an alternative: content marketing that incorporates storytelling. Content marketing is about creating content so good that people want to click “send” and share your stories with their friends. Content Marketing Internet Marketing Content marketing Storytelling 'Photo credit: Wikipedia. Never worn.”
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 20, 2011
    [Content] Content Marketing Hubs Deliver ROI
    chose to make my tip about Content Hubs. Content Hub is a content marketing program that takes full advantage of a bigger content asset to combine lead generation with lead nurturing and gain optimal value from your investment in content development. With a Content Hub, you can nail both challenges with ease.
  • AVITAGE  |  MONDAY, JULY 23, 2012
    [Content] Got content challenges? Apply the problem-cause model.
    Serious practitioners of content marketing inevitably face significant content challenges. review of surveys and discussions of top content challenges reveals the operational nature of the underlying causes of many of these challenges. However, I seldom see content strategy guidelines address operational issues.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Content] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    But it also parallels the challenges of working in content marketing , creative, and design – somewhat subjective things which can often be challenged by very senior executives. Content Marketing 'Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. No Yellow!”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [Content] More Marketers Spend On Content, Fewer Know If it’s Working
    by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. B2B organizations are allocating 33% of marketing budgets on content, which is up over the 26% reported last year. Content MarketingWhat’s going on?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Content] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    The more trustworthy and helpful your content , the more your customers will listen. Give your audience members the content they want. Deliver content that uses terms that are frequently searched on a variety of search engines. Recommend and display content that drives the next step in the buying process. Your Web Site.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Content] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.
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