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  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Content] The 24 Best Visual Content Creation Tools
    More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Visual and video content will become increasing important.” 11) Envato.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Content] What Makes Irresistibly Shareable Content
    He frequently writes about using content effectively and getting the most from it. Make your content Practical and Personal. Make your content understandable : The University of Kansas ran a study and found that we are much more likely to share things we understand. Follow Josh on Twitter  @jhaynam.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 3, 2016
    [Content] Why content marketing complements (but doesn’t replace) link building
    Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Content Marketing and Link Building Aren’t Interchangeable. BlockQuote).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2015
    [Content] Why you need to obsess about content saturation
    ” Defining exactly where you have an opportunity to maneuver in a competitive marketplace more or less dictates your strategy, and when it comes to content marketing, information density is the primary consideration in maneuverability. Determining content saturation. This represents a completely saturated content niche.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 24, 2016
    [Content] Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers
    Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 9, 2012
    [Content] Content Marketing is a Juggling Act
    Content marketers need to deliver results in an environment that is constantly changing. Faced with these constant changes, content marketing can either devolve into a series of reactionary random acts of marketing or take the changes in stride. Is your content strategy and organization up to the task? Your budget doubling.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 29, 2016
    [Content] Infusing SEO Into Your Content Marketing Strategy
    Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Content] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.
  • TYPE A COMMUNICATIONS  |  THURSDAY, JULY 7, 2016
    [Content] Growing Up – Moving Away from Kid’s Menu Content
    July 7, 2016 by Jeff Julian Content marketers love writing content.  It’s almost like we made Content Marketing up just to fool our managers into letting us write and get. Content Marketing Strategy Marketing Strategy Personas B2B Marketing content marketing content marketing strategy Jeff Julian personas
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Content] What comes after content marketing? Here are four ideas.
    I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. ” Content is advertising? Content that learns. Radical trust.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 14, 2016
    [Content] Industrial Content Marketing Fails to Engage with Target Audience
    Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. This is not a new problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 5, 2015
    [Content] Igniting Content: A Tale of Two Ads
    But as you will see, the results were very different and both of them failed when it came to opportunites for igniting content. Click here if you cannot view the video above AT&T “Trophies” Igniting content — Two fails. Igniting content — Two fails. This is a tale of two ads. This is a tale of two ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 12, 2013
    [Content] Five steps to establish a content-creating company culture
    I’ve worked with a number of large and small companies to help them develop a culture of content creation and there seems to be a few common themes that enable success. Here are some steps that launch a company toward a vibrant culture of content creation: 1. Assuring that content goes through the proper internal reviews.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 8, 2016
    [Content] Marketing Engineering Services with Content
    have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Engineering services Industrial Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Content] We create content and content also creates us
    Recently I was interviewed by my friend Elizabeth Sosnow and she asked me about an observation in Return On Influence : “We create content … but in a way, content is also creating us.” Yes, I create content. This is my time because I have the courage to create conversational content. Now anybody can be heard.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content] Make Your Content Searchable, Shareable, and Snackable!
    So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. You’re creating quality content; why aren’t your prospects consuming it? Inbound Marketing Content MarketingBut how could that be happening? Not to worry, I have some quick tips for you that may help.
  • THE POINT  |  TUESDAY, AUGUST 25, 2015
    [Content] A Follow-Up Strategy for Content Syndication Leads
    It’s important to recognize that content syndication leads are not like most sales leads. Furthermore, that individual hasn’t downloaded that content from your Website, and may not even be familiar with your brand or even remember your company’s name from the white paper they downloaded mere days ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Content] 5 reasons to be wildly excited about content marketing
    have written and talked a lot lately about wrestling with the challenges of attention and content overload (aka “ Content Shock “). But I ended that post (and each discussion) by emphasizing that content marketing is not over and expressing optimism about the opportunities ahead. ” It made me pause. Find them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 7, 2015
    [Content] Sponsored content and the economics of trust
    But it all came crashing down this week when I saw two little words under one of their new posts: “sponsored content.” But how is sponsored content different from taking money for an ad? began to reflect on why this produced such a reaction, and the unintended risk of sponsored content. Sponsored content on the rise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 1, 2012
    [Content] Is there a formula for viral content?
    That’s why the content at {grow} brings a unique perspective that you won’t find on many other blogs. When you approach producing content this way, it’s not authentic. Blogging best practices Content Marketing viral content viral marketingBy  Srinivas  Rao, Contributing {grow} Columnist. Take a Stand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 1, 2015
    [Content] Does creating content make you dumb?
    Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? read someplace that only 2 percent of the people on the web are content creators. The rest are simply consumers of content. The content creator at risk. The rest are simply consumers of content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 22, 2015
    [Content] Using psychology to make your content relevant
    In order to be relevant you have to depend on these three things: Content , Context , and Contact. Content. In order to successfully deliver a message that will force people sit up and take notice, you must remember to create content that communicates your message effectively. By Wade Harman, {grow} Community Member. Context.
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [Content] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The majority of content today is not hitting the mark with buyers and customers.  by icon 54.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Content] 7 Content Marketing Mistakes Costing You Time and Money
    Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. Here’s what the increase looks like year over year: That rate of content publishing – sometimes called content “velocity” – isn’t going to stop. Are you ready to give up?
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 15, 2015
    [Content] Content Strategy 101 - Creating Content with a Purpose
    Everyone wants their content to be seen, but if your content strategy is lacking purpose then are you creating content just for the sake of it
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 6, 2013
    [Content] Time, attention, and the content creation curve
    “A link, a funny photo, a famous quote, or even a recipe or coupon are legitimate types of content, but these are not the types of content that will optimize your social media presence and bring you powerful, lasting results.”  let’s take a journey together up the content creation curve: Tweets/Status Updates.
  • ANNUITAS  |  TUESDAY, OCTOBER 13, 2015
    [Content] Nurture Content Failure
    What got me thinking, however, was the connection between content, our buyers, and the automated nurture programs which marketing automation makes possible. The specific question that triggered my interest was this one: When developing your content do you create content for each stage of the buyer’s purchase journey?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Content] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. How To Create Content That Converts? Tweet this !].
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 19, 2016
    [Content] Content Marketing Strategy Must Drive Your Industrial Website Redesign
    This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Industrial content marketing industrial content marketing strategy Industrial Marketing industrial website redesignWhy is it such an important decision?
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Content] Why Content Curation Is Not The Answer
    The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Hallelujah! Exactly.
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Content] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. The Reporter’s Questions.
  • TYPE A COMMUNICATIONS  |  MONDAY, SEPTEMBER 21, 2015
    [Content] What Does a Content Marketing Plan Look Like?
    September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Content Marketing Content Strategy Marketing content marketing content strategyWhere do you. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 10, 2014
    [Content] Four ideas to overcome content saturation in your niche
    Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don’t have to produce the best content. Content saturation is a legitimate strategy. Now let me address the “content purists” right away. I’m not saying quality is not important.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 2, 2012
    [Content] Is Content Marketing The New Advertising?
    In this recent post from Copyblogger , Frank Strong makes a great case for why content marketing is the new branding. agree with his case and would add that content marketing is the new advertising. have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2016
    [Content] 30-60-10 B2B Content Strategy
    Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. Content Marketing
  • TYPE A COMMUNICATIONS  |  MONDAY, DECEMBER 7, 2015
    [Content] Content is Too Important to Leave to a Content Department
    Content Strategy Customer Experience Brand Storytelling content marketing content strategyDecember 8, 2015 by Robert Rose There’s a saying, usually attributed to Hewlett Packard co-founder David Packard, that marketing is too important to leave to the marketing department. This sentiment. read more.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Content] No, Content Will Not Kill Advertising
    The latest killers are the social media and content marketing stars. Although it is a weak impression, advertising delivers that impression at scale while often pushing towards a marketer’s content. Conveniently, content is the next step. The Content Experience. However, content doesn’t deliver the same scale.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Content] What Is Content Marketing Development?
    As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 16, 2016
    [Content] 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy
    Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […].
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Content] Content marketing is NOT link building
    It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content Marketing. Both practices have strengths and weaknesses: Content Marketing.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Content] Content Will Not Be King
    Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown. Once a call for change and recognition of a new marketplace reality, Content is King has become conventional marketing wisdom. Really folks?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Content] Seven Ugly Truths About Content Marketing
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. How can you combat content silos?
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 23, 2015
    [Content] Content: The Show That Never Ends
    Content Marketing Content Strategy content marketing content strategyJune 23, 2015 by Robert Rose Welcome back my friends to the show that never ends   We’re so glad you could attend   Come inside! Come inside! I was visiting with. read more.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 11, 2016
    [Content] How to Create Dynamic Social Content
    Dynamic social content is content that evokes responses, earn shares, and meets a need. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Content] Which Content Marketing Metrics Matter?
    ’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. The post Which Content Marketing Metrics Matter? Content Marketing analytics customer‘We uncovered a bug in page insights. The bug has been live since May.’
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 23, 2012
    [Content] Are you a content marketer or a content carnie?
    One sign that your blog is becoming successful is that it begins to attract attention from all sorts of spammers who want to buy back-links on your site, place promotional content through guest posts, or even pay you for favorable reviews. Content marketing? Are you trying to place content? Really? Here’s the reality.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Content] Will Content Strategy Save Marketing?
    They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? The biggest challenge in Content Strategy?
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Content] Content Marketing: What Content People Share And Why They Do It
    Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. The focus on content relevance is normal. Thus context.
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [Content] Nurture Content Failure
    What got me thinking, however, was the connection between content, our buyers, and the automated nurture programs which marketing automation makes possible. The specific question that triggered my interest was this one: When developing your content do you create content for each stage of the buyer’s purchase journey?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Content] 3 Strategic Content Measures Every Marketer Should Take
    by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. Even more telling, 86% of respondents have an in-house content marketing overseer. Go for the latter!
  • SCRIBBLELIVE  |  MONDAY, FEBRUARY 8, 2016
    [Content] 5 Things Spotify Can Teach You about Content Curation
    And what the heck does it have to do with your content strategy? When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content: Lesson #1: Add Unique Value.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Content] What Is The Future Of Content Marketing?
    Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. What makes Content Marketing World so great? There are a lot of things, such as the mastermind behind the whole operation, Joe Pulizzi (@ JoePulizzi ) and his amazing staff at the Content Marketing Institute.
  • BIZNOLOGY  |  MONDAY, MARCH 7, 2016
    [Content] Act casual, and write your website content
    Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content. Like this post?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 21, 2014
    [Content] Industrial Content Marketing — Different Strokes for Different Folks
    Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] This is only a content summary. Visit my website for more content on industrial marketing.].
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2016
    [Content] 10 Hacks for Content Marketers Who Have Little Time
    Yes, this entire content marketing thing is great. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. The post 10 Hacks for Content Marketers Who Have Little Time appeared first on Marketing Insider Group. People […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 24, 2013
    [Content] SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
    29% of B2B marketers report that “producing enough content” is a challenge (source: B2B Marketing Survey ). The ethics of outsourcing content isn’t black and white. They want to read the content for which they paid. All too often, the content and the host blog look suspiciously irrelevant, even if they are good for rankings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Content] Resistance to Change and Surviving Content Shock
    I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. ” What does this mean for content marketing? This year I wrote a series of posts about a concept called Content Shock. Surviving Content Shock .
  • JUNTA 42  |  TUESDAY, JANUARY 3, 2012
    [Content] Coca-Cola Bets the Farm on Content Marketing: Content 2020
    Why Is Content 2020 So Important? Content 2020 feels more like an internal video prepared especially for the Coca-Cola marketing team, laying out their strategic vision for the future. Overall, it’s the strategy that Coca-Cola’s marketing future rest on the ideals of content marketing. It’s that important.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 5, 2016
    [Content] How a Content Marketing Mission Statement Supports the Brand Story
    January 5, 2016 I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. Content Strategy Brand Storytelling content marketing content missionOne of my favorites is. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Content] Does every business need content marketing? A reality check.
    Does every business need content marketing? Sometimes in tough competitive situations you survive to the next year by cutting a penny per unit on a long-term contract instead of investing in epic content. If I had to list the top 50 investment priorities for his company, spending money on content marketing would not make the list.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [Content] Break the mold: Why content marketing needs to be like a chalupa
    A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! Taco Salad.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, DECEMBER 10, 2012
    [Content] Are Manufacturers Turning a Deaf Ear to Content Marketing?
    Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Visit my website for more content on industrial marketing.].
  • THE POINT  |  THURSDAY, FEBRUARY 18, 2016
    [Content] Why Are People Not Engaging With Our Content?
    According to a recent report, “ The Content Marketing Paradox ,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. However, I think there are two other, more significant reasons why so much content marketing gets ignored: 1. What lessons can we learn from Contently’s misfire? 1.
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Content] 8 Genius Ways to Repurpose Content
    B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. Michael Brenner, CEO of the Marketing Insider Group , said, “Content marketing represents the gap between what brands produce and what consumers actually want.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 17, 2012
    [Content] Five big problems with content curation
    I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal?  An intoxicating idea. They’re not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2015
    [Content] Recovering from my complete content marketing failure
    by Giuseppe Fratoni, {grow} Community Member. I am a content marketing failure. Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco. The content marketing failure begins. didn’t promote my content effectively. Nothing like that happened.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Content] SEO and Content Marketing: A Love Story
    Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. CM is content.
  • SYNECORE  |  TUESDAY, NOVEMBER 18, 2014
    [Content] WTF is Content Marketing, Anyway?
    As I casually gazed at the illustration, one word in particular – the biggest and therefore the most frequently used word, in fact – jumped out at me: Content. At that moment a simple but profound question came to mind: WTF is Content, anyway? Content Confusion. Content Matters. Content Clarity. re, “to contain.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Content] Case study: Small business content marketing success
    Most of this growth is attributed to our content marketing strategy. It wasn’t until 2012 that we started a content program that led to high growth with little cash outlay. The content acted like a magnet to our website with the help of our social media promotion. Share Your Content. In other words, not too interesting.
  • TYPE A COMMUNICATIONS  |  TUESDAY, OCTOBER 6, 2015
    [Content] Research: Effective B2B Content Marketing
    B2B Marketing Content Marketing Content StrategyOctober 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Content] Forget Content Curation, Focus on Original Content in 2012
    Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Your 2012 Checklist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 4, 2016
    [Content] 5 Reasons most content marketing is FAR behind where it needs to be
    These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 5, 2012
    [Content] Is Your Industrial Content Marketing Reaching a Dead End?
    In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. The problem as I see it is that many of these industrial companies still think of content marketing as a one-off marketing campaign. Answer – Create higher value content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Content] Do People Trump Content in Marketing?
    The most impactful “content” according to their research? Not any of the content we produce as marketers. We are overwhelmed with content today. Content’s larger objective Many of us live in the bubble of the content marketing community that has developed online and through events. Not a video.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Content] Move From Branded Content To A Content Brand
    Previous interviews covered Marketing  Creativity ,  Big Data ,  Big Testing ,  Customer Experience ,  Thought Leadership , creating a  Content Culture , the roles of  Content and Technology , the  Future of Search , the  Science of Marketing , the rise of  Content Brands  and we asked whether the customer or the  Content is King.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Content] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.
  • THE POINT  |  WEDNESDAY, OCTOBER 30, 2013
    [Content] 5 Reasons to Gate Lead Nurturing Content
    A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic?
  • THE POINT  |  TUESDAY, OCTOBER 18, 2016
    [Content] Infographic: Top 10 Types of Demand Generation Content
    Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Content] Content Marketing: Goals, Issues, Strategies
    I’ve been thinking about all this content marketing we’ve been exposed to lately.  Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  SEO has forced us to write as much content as possible to drive backlinks and increase search visibility. .
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Content] Attention, hamsters! Get off the content treadwheel
    Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? We’re knee deep in Content Spam. They brilliantly ran a study of IT buyers in the US and UK that directly connects irrelevant content with sales results. Cull your content regularly.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Content] New Research: B2B Content is a Dead End
    According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? This practice should not stop at your website.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Content] How To Build A Culture of Content
    One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. When I started my own content marketing journey, I remember hearing the challenge almost every single day, “but how much more stuff will this  help us sell.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content] Storytelling Gone Wild: The Key to Creating Viral Content
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. Here are three key takeaways from the webinar: What is viral content? This webinar was sponsored by Citrix GoToWebinar.
  • TYPE A COMMUNICATIONS  |  MONDAY, AUGUST 24, 2015
    [Content] Can Content Marketing Create Corporate Culture?
    Content Strategy Employee Communications Internal Communications Brand Storytelling content marketing content strategyAugust 25, 2015 Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses. read more.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Content] The B2B Marketing Guide to Paid Content Distribution
    Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. Content Distribution Options. Promoted Tweets.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 8, 2013
    [Content] The New Rules Of Content Marketing
    Content Marketing is hot! And while it has always been one of the ways businesses have tried to reach buyers, the emergence of digital, social and mobile platforms has produced an explosion of content. These changes have re-written the rules of content marketing. The New Rules Of Content Marketing. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Content] Is there a “content pattern” that builds a brand?
    Everybody wants their content to go viral. But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business. Hygiene Content. Hub content. Hero Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Content] How Your Startup Can Overcome Content Marketing Challenges
    Starting a content marketing program from scratch is right up there on the list. Data shows content marketing is a long game requiring consistent, strategic investment. Startups that invest in content marketing have the means to affirm theirs is the best solution. Content has the cues. Beginnings are hard. Guess what?
  • JUNTA 42  |  MONDAY, JANUARY 12, 2015
    [Content] The Evolution of Content Marketing Will Include Intelligent Content
    It was early February 2014. I was super proud of myself because I had just finished the entire agenda for Content Marketing World 2014, still seven months out. How many of these content projects could be easily reused by other divisions or departments? Unlocking Your Content’s Potential #ICC2014 Keynote from Joe Pulizzi.
  • AVITAGE  |  THURSDAY, OCTOBER 30, 2014
    [Content] Why Content Creation Isn’t Everyone’s Job
    I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. The new reality is: the traditional, project oriented, creative craftsman approach to content, cannot meet new, digital content and marketing requirements. This is a teachable moment.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Content] Link-Builders versus Content Marketers
    Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 15, 2015
    [Content] Content Marketing for Manufacturers: Overcoming Writer’s Block
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 5, 2014
    [Content] Top 50 Content Marketing Thought Leaders
    One of the topics I am extremely passionate about is content marketing. So I was thrilled to see and be included on this list of the Top Content Marketing Thought Leaders , published by Influence Relationship Management company Onalytica. ” The Top 50 Content Marketing Thought Leaders. Content Marketing #FutureOfMarketin
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Content] 7 Step Guide To Creating Perfect Content
    Those writers have discovered the foolproof formula for creating killer content with minimal effort or original thought. Content that consistently delivers results (shares and visits, not people that actually care, that’s not worth the trouble to measure anyways) for your efforts. The Perfect Content Marketing Formula.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Content] Lead Generation: 2 tips to transform your content marketing
    Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 26, 2014
    [Content] 4 Best Practices to Uniting Content Marketing Teams and Workflows
    As brands become savvier about content marketing, they’re increasingly building new teams and processes to support content initiatives, rather than creating content on an ad hoc basis. In many cases, investing in people means hiring a dedicated content marketing department. Create a strong content team. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Content] Putting content marketing on time out for a moment
    Are you in the content marketing business, or are you in the content creation business? Let’s take a time out, breathe a deep breath, and consider a more holistic idea of content marketing in a digital world. How to Craft Headlines That Draw People to Your Content. Trends in content marketing automation.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Content] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 6, 2015
    [Content] Five trends transforming content marketing
    In this episode of The Marketing Companion we look at some interesting things that will be transforming content marketing efforts in 2016 and beyond. Some of the things we cover in this new episode of The Marketing Companion … Is content marketing about leads or relationships? Our content is free because of their generosity.
  • AD YOUR COMMENT HERE  |  THURSDAY, JULY 21, 2011
    [Content] 10 Interesting Content Ideas for You
    Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. content to a current event or a celebrity. Learn from them, and Tweet the type of content and hashtags that they care about.
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