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  • NUSPARK  |  SUNDAY, APRIL 24, 2011
    [Content] Measuring Content with the New Google Analytics
    Measuring Content with the New Google Analytics. Analytics ContentThere’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals!
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content] Trending: How To Justify Content Marketing?
    One example: I just participated in my 2nd #CMWorld Twitter chat with my friends at the Content Marketing Institute. How To Justify The Value Of Content Marketing? Q1: Do you think most orgs understand the value of content marketing? Content marketing is the way to do marketing people don’t hate. Content Marketing
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Content] Promoting content: build great content marketing relationships
    That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Content] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    'Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Brand & Content Trending
  • AVITAGE  |  THURSDAY, OCTOBER 31, 2013
    [Content] How to execute content marketing
    'What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? Content Strategy: Your plan should also contain your content strategy.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 30, 2012
    [Content] 9 Tips for Content Marketing in an ADD World
    How can B2B content marketers, who are often marketing complex products and need to share a meaningful level of detail, be effective in this environment? Be Brief Attention spans are short, your content should be too. Use bullets, indexes, short paragraphs or formatting to make your content easy to skim. Break it up. Be bold.
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [Content] Measuring ROI on Content Marketing and Creation
    Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROIBut measuring doesn't have to be difficult.
  • BIZNOLOGY  |  THURSDAY, MAY 16, 2013
    [Content] Content Marketing: Content Beyond Copy
    Too often, thoughts of content for content marketing start and end with the written word. Taking advantage of that fact will help your overall content marketing not only on its own strengths, but by providing variety and a change of pace. Content Marketing Business Content marketing marketing Search engine optimization
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Content] 3 Strategic Content Measures Every Marketer Should Take
    'by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. Even more telling, 86% of respondents have an in-house content marketing overseer.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 16, 2013
    [Content] Slideshare Is The Biggest Opportunity In B2B Content Marketing
    'In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without ” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. slides.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Content] Content Marketing Lessons From The New York Times Innovation Report
    There is no such thing as “if you build it they will come” when it comes to content marketing – even if you are The New York Times. If the world doesn’t know about your content what good is it in the first place? Content Marketing Or maybe it did. Little Know How Can Go A Long Way. Em)power to the people.
  • THE EFFECTIVE MARKETER  |  MONDAY, OCTOBER 8, 2012
    [Content] The Importance of Content Continuity
    If good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. When you create a piece of content, why stop at the first distribution channel? It involves using that content and expanding it, working different angles, but keeping the core message intact.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 25, 2014
    [Content] 4 simple truths about content marketing re-imagined
    'Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Content is king. Automating your content marketing can be dehumanizing. Go deep into your content when marketing!
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 2, 2014
    [Content] B2B Content Marketing: Find the bigger story
    'Tweet “Anybody here think you have nothing to create content around? ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Many do not think they have any content that is relevant or exciting enough to share to their audiences. No exciting stories to tell?”
  • AD YOUR COMMENT HERE  |  THURSDAY, JULY 21, 2011
    [Content] 10 Interesting Content Ideas for You
    Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. content to a current event or a celebrity. Learn from them, and Tweet the type of content and hashtags that they care about.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Content] 7 Content Marketing Lessons From Red Bull Media House
    'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? They have created a totally separate division of the company focused on making amazing content, Red Bull Media House , with the goal of becoming a profitable enterprise on its own. Content Marketing
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 11, 2012
    [Content] Content Marketing: Stories are Key
    If you want your  content marketing  messages to be remembered, you must engage the  emotional memories  of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. Content Marketing Tips: Get Your Stories Straight.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 5, 2014
    [Content] The Best Paragraph On Content Marketing I’ve Read All Year
    This is a piece of “content” generated by a “newsroom,” after all. This content was not programmatically delivered. ” Because I would like to reach out and thank them for writing the best collection of sentences I’ve read all year on content marketing. Content about content is more than just “so meta.”
  • AVITAGE  |  TUESDAY, AUGUST 21, 2012
    [Content] Yogi Berra on Content Marketing
    Having participated in the making of business innovation history with category management the emergence of content marketing is a Déjà vu experience for me.  Content Marketing Content marketingYogi Berra had the brilliance to bring wisdom and insight to the obvious.  We were well rewarded for what was a difficult transformation. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 23, 2014
    [Content] The Role of Content In The Future of Marketing [SLIDESHARE]
    '2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ). Content marketing is more than a buzzword!  Content Marketing Tweet This ).
  • AVITAGE  |  WEDNESDAY, MARCH 26, 2014
    [Content] Customer Facing Content as a Conversation
    'The Four Cs of Content Marketing I’ve written about content as more, and different than, format. While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. think some deeper distinctions about content can help here.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Content] Content Curation And 12 More Content Marketing Terms Defined
    Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. Content MarketingWhat key terms are missing?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Content] Is Your Content the Pretty Lady or the Old Hag?
    Sure, your content is excellent. Marketers get caught in the same trap with their content. From your perspective, your content may be unique and valuable, but that isn’t the perspective that matters. The question is, how does your audience see your content? Content content marketing illusion
  • AVITAGE  |  TUESDAY, MARCH 4, 2014
    [Content] It’s (Past) Time to Make Content Marketing Intelligent
    Long time, serious content practitioners, the technical pros in this business, use the term “intelligent content” deliberately. They also call themselves “content strategists”. learned these are the people who, in some important ways, are technically ahead of many content marketers. What is Intelligent Content?
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Content] Content Mapping 101: The Template You Need to Personalize Your Marketing
    'Marketers hear it all the time: The content you create needs to be personalized. Personalization, giving people content that they''re actually interested in … it makes perfect sense. But coming up with the actual topics that make for a highly targeted content strategy isn''t that easy. What Is Content Mapping?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 4, 2014
    [Content] Reform Your Content Marketing
    And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. In our new eBook, The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them) , we illustrate each deadly sin along with a remedy to cure them as well. Forgetting The 3Rs Of Content Marketing. Doctrine.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Content] What Is Content Marketing? It’s Starts With Culture!
    'I was recently interviewed by an international business rag on content marketing. We all know content marketing is nothing new. ” But one of the things that’s really interesting to me about content marketing, is how few Marketing Leaders are talking about it. What is your definition of content marketing?
  • WRITING ON THE WEB  |  MONDAY, JUNE 13, 2011
    [Content] How to Make Content More Engaging: 10 Tips
    The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. In my opinion and experience, content that engages is emotional. Tell a story.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Content] How To Create Epic Content Marketing
    That is the trick to creating Epic Content Marketing. had the honor and pleasure of writing the forward for Joe Pulizzi’s upcoming book Epic Content Marketing where Joe states that “Publishing is the new marketing.” ” The world is now swimming in content and information. Content Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content] The Content Marketing Word Of The Year?
    So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. But as The Onion reported earlier this year,  content could be hotter , more social, relevant, and digestible. Content strategy. Sponsored content. Journalistic content.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Content] How Data Can Be a Competitive Weapon in Your Content Marketing
    'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Each day, you make a countless number of decisions related to content. How can we create content that resonates with YOU ? Data is a form of content that your competition cannot copy. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 27, 2014
    [Content] Six Arguments Against Content Shock
    'Today, I am going to address some of the primary responses to my recent post on Content Shock. As this crunch intensifies and the cost to enter and compete in this field increases, content marketing as we know it may not be an economically viable option for some businesses. … and yes, content quality. Addressing dissent.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Content] Do You Trust Your Content?
    ” You do not trust your content to tell your story, grow your audience or sell your solutions. Don’t trumpet your content as your communication king, as the key way you connect with your audience, if the real way you connect with your audience comes after they fill out a registration form. Potential Goals for Your Content.
  • JUNTA 42  |  THURSDAY, DECEMBER 22, 2011
    [Content] Top 15 Content Marketing Predictions for 2012
    I was thrilled with how our 2012 content marketing and social media predictions piece came out this year (full predictions below for viewing and/or download). Social Media & Content Marketing Predictions 2012. View more presentations from Content Marketing Institute. Content will be tweaked for different media. Enjoy!
  • DIGITAL B2B MARKETING  |  MONDAY, JUNE 11, 2012
    [Content] Three Reasons Content Curation is Overrated
    According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders.
  • ANNUITAS  |  TUESDAY, JANUARY 28, 2014
    [Content] A Lack of Content Marketing Strategy Impedes Demand Generation
    'Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments.  While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers.  Content must be scored according to where in the buying cycle it is consumed.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Content] Why Good Content Delivers Bad Leads
    'Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. Your content doesn’t tell people how to buy from you or why they should buy from you. It educates and informs.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content] Involving SEOs in the content creation process
    'If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. Content comes in many forms. It is important to also involve an SEO in the content creation process and have them work closely with your content team. Offer Suggestions Based on Past Content.
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Content] The 5 W’s of Content Marketing
    According to a study by MarketingProfs and the Content Marketing Institute , nearly 93% of marketers use content marketing today. would even argue that public relations professionals whole job is about content marketing in one form or another. When they are searching or looking for that content, your content is front and center.
  • BIZNOLOGY  |  THURSDAY, AUGUST 29, 2013
    [Content] 7 Ways to Make Your Content Marketing More Useful
    What’s the purpose of your content marketing strategy? As companies worldwide embrace content marketing, consumers are increasingly turning to blogs and whitepapers to answer basic questions. We’ve compiled some tips to help you create content which helps: 1. Content marketing isn’t a silver bullet for success.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Content] Content Marketing for Fun and Profit
    This month, I’d like to expand the discussion into content marketing overall because the differences between content marketing and SEO aren’t all that huge. In fact, while different schools of thought exist on what content marketing actually  is , I think there’s a pretty simple definition. That’s OK.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Content] Content Marketing Trends Taking Us into the Future
    'Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. Content Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Content] 5 Steps to Achieve Content Marketing Success [Slides]
    So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success. Benefits of Content Marketing.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Content] How to Think More Strategically About Your Content Marketing
    'The challenge with “content marketing” as a term or approach is that it’s by nature a very tactical way to engage with customers and prospects. There is nothing stopping you from creating and curating content and then randomly posting it up in social media channels. Inbound Marketing content creation
  • AVITAGE  |  TUESDAY, JUNE 19, 2012
    [Content] Content Curation in Practice
    An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire.  Always be acquiring ideas and inputs for new content. copied the link into our content inventory (you have one of these, right?). My day started like most days.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Content] WTF Does Kevin Spacey Know About Content Marketing?
    What does Kevin Spacey know about content marketing? As marketers,we are looking to content marketing to save marketing. And as consumers we are looking for amazing stories to save us from the onslaught of bad content – texts, emails, cold calls, ads  - all the content we don’t want. Content Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Content] 10 Expert Tips On How To Achieve Content Marketing ROI
    'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World  taking place in Cleveland in just 2 weeks. That’s 40 tips from 40 experts from 40 brands who are leading the content marketing revolution and changing the game of marketing as we know it. Content Marketing
  • AVITAGE  |  THURSDAY, MARCH 13, 2014
    [Content] A Strategic Approach to Content – Repurpose vs Multipurpose Design
    'How would the way you create content and manage your content operation change if you didn’t know the: Intended audience Purpose or intended use cases for the content User experience to evoke Key points to include and exclude Desired outcomes and associated calls to action Required length or format? They are not the same.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 11, 2012
    [Content] Join The 1% And Become A Content Creator
    The Content Challenge in B2B. Content and “becoming a publisher” is a huge challenge for businesses today. ” And he predicted that across the board in any large internet community, there would be a a similar mathematical content “distribution inequality” along the same segments: 1% create all the content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 10, 2014
    [Content] Four ideas to overcome content saturation in your niche
    'Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don’t have to produce the best content. Content saturation is a legitimate strategy. Now let me address the “content purists” right away. What if we focused on content ignition?
  • AVITAGE  |  TUESDAY, OCTOBER 29, 2013
    [Content] Define Your Enterprise-wide Content Use Case Requirements
    'The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. And they prefer each type of content format. You can’t do it.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Content] 9 Questions On Content Marketing [Q & A]
    'Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. What are the most common mistakes brands make with content marketing? Content Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Content] The 19 Best Content Marketing Blogs From 2014
    My favorite tool for finding the top content on a particular topic is BuzzSumo , who conveniently allow you to pull up a list of  articles, infographics, videos and interviews from the past day, month, week or year. In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Content] 7 Skills To Look For When Hiring A Content Marketing Strategist
    'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. Once people move beyond the need for content strategy , one of the questions I get asked a lot includes “what skills should I look for when hiring a content marketing director or content strategist?”
  • AVITAGE  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content] Content Management – Aggregate Don’t Upload
    'As a content operations consultancy and service provider we occasionally find ourselves in the embarrassing position of the “cobbler’s children.” The spreadsheet was the right tool for the initial content inventory job we conducted a few years ago. Content in 18 Repositories That’s when it hit us.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Content] What Makes Irresistibly Shareable Content
    He frequently writes about using content effectively and getting the most from it. Make your content Practical and Personal. Make your content understandable : The University of Kansas ran a study and found that we are much more likely to share things we understand. Follow Josh on Twitter  @jhaynam.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 22, 2014
    [Content] Content Curation, No Longer a Buzzword
    'Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. 92% of content is created in-house by marketing teams these days, and while original content is preferred, it can prove tedious as well.  Brand & Content Trending ABG
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 5, 2014
    [Content] You’ve Heard Of Big Data But What Is Big Content?
    'In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. Going Long On Content. Content Marketing
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 3, 2014
    [Content] Three Essential Content Marketing Practices
    'Content Marketing Essentials. Titled Content Marketing: 3 Essentials , the article boils down the complex subject of content marketing into three essential components. Essential 1: Create your content with a purpose. Good content writing is interesting, compelling and relevant. Essential 2: Write well.
  • VIEWPOINT  |  TUESDAY, MAY 27, 2014
    [Content] Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)
    'Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. Thanks to a LinkedIn post by Howie Sholkin, former IDG communications guru, I was directed to a sprightly Mediapost essay titled, “Why content marketing probably won’t work for you.”
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Content] Lead Generation: 2 tips to transform your content marketing
    'Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. We decided that we could use content to start qualifying these leads,” Shelby explained. Tip #1. Tip #2. You may also like.
  • AVITAGE  |  SATURDAY, FEBRUARY 15, 2014
    [Content] New Content Marketing Lessons from Netflix House of Cards
    Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. What are the implications of giving people content “when they want it?” Content Publishing
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Content] How To Break Through The Noise With The 3 Vs Of Content Marketing
    In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the Content Marketing Volume.
  • JUNTA 42  |  THURSDAY, JUNE 14, 2012
    [Content] 5 Reasons Why Content Marketing Is No Buzzword
    It’s at least once a week when I catch someone talking about content marketing as just another buzzword. I try to smile when it happens, like in the comments of  Marcus Sheridan’s recent post on content marketing. The content marketing industry itself has been around for well over 100 years.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Content] Do Content Marketers Need To Have Writing Skills?
    'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 17, 2012
    [Content] Five big problems with content curation
    I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal? An intoxicating idea. They’re not.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, SEPTEMBER 30, 2012
    [Content] Content Marketing: Slow, steady pays off for manufacturer
    Tweet In this Forbes article, “ Content Marketing’s Dirty Little Secret ,” Patrick Spenner, Managing Director of the Corporate Executive Board’s Marketing & Communications Practice, expresses his concern about the amount of content required for a targeted campaign. Proving to her leadership that content marketing works.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, NOVEMBER 24, 2012
    [Content] Content Marketing is Not More Content Output
    It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing B2B Content marketing Inbound Marketing Industrial Marketing
  • LEADER NETWORKS  |  FRIDAY, JUNE 17, 2011
    [Content] People Come For Content And Stay For Community Online
    I often get asked about whether content is more important than conversation in an online community. Content is important because it attracts new users to visit the community and inspires them to join. Content is also important when a community is first starting out. But it can’t stop there.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 26, 2013
    [Content] The Secret Ingredient To Great Content
    'We have already established that it is not enough to have great content. So what is the secret ingredient to great content? Doug Kessler (@ DougKessler ) and the folks at Velocity Partners  have struck again with another amazing perspective on content marketing. Content Marketing Photo Credit: Wikipedia.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Content] Getting Started with Content Marketing Strategy in 5 Easy Steps
    'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? First, let’s define content marketing. How can your content provide value? Conversion rates.
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 18, 2011
    [Content] How Great Content Can Solve Problems
    This is the third post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content , and the second post discussed timely content. The Principles of Great Content Marketing series is based on three core ideas: Create simple content. Create content that is timely.
  • BIZNOLOGY  |  FRIDAY, JULY 11, 2014
    [Content] The importance of branding to content marketing
    Savvy content marketers realize that creating the same kind of emotional connection requires content that connects at an emotional level. Here are a few ideas to explore and apply to your own content marketing for creating those same kinds of emotional connections through your content. Don’t believe me? Sex sells, right?
  • CONVERSIONATION  |  THURSDAY, AUGUST 11, 2011
    [Content] Content Marketing: Should Content Be Created In-House or Outsourced?
    Earlier this week, Sharon Flaherty wrote a post for Econsultancy, titled “Want quality content? bookmarked it, which usually means I disagree on several points so here are some reflections and tips on deciding whether your content (and what content exactly) should be created in-house or not. Produce it in-house”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Content] 5 reasons to be wildly excited about content marketing
    have written and talked a lot lately about wrestling with the challenges of attention and content overload (aka “ Content Shock “). But I ended that post (and each discussion) by emphasizing that content marketing is not over and expressing optimism about the opportunities ahead. ” It made me pause. Find them.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, NOVEMBER 9, 2011
    [Content] B2B marketing’s content vs. format question.
    B2B marketing’s content vs. format question. B2B Content Content Lead Generation OfferWe B2B marketers love surveys. What better source for confirming what marketers and buyers are thinking and doing? ” As a [.] is a post from: B2BMarketingSmarts.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JULY 20, 2010
    [Content] Maximizing the Time Value of Content
    But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers?  The implications of this lesson for content marketing professionals is profound. So what’s a content marketing professional to do?  We all know about the time value of money.  Jill Konrath.
  • BIZNOLOGY  |  THURSDAY, JUNE 5, 2014
    [Content] Repurposing: Content marketing made easy!
    'Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with nary a tweet in hand is enough to give any content marketer pause. Repurposing content is a great way to connect with different people. Reduce content creation time.
  • WRITESPARK  |  WEDNESDAY, DECEMBER 12, 2012
    [Content] WriteSpark: Best Blog Posts about Content Marketing
    This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? Content tips for e-books.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 14, 2012
    [Content] The 30 Best Content Curation Resources for Marketers and Business Pros
    So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. Content Marketing Institute  (@ junta42 ) – everything you need to know about content marketing. Content Marketing #CMI content curation
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Content] Book Review: Content Rules
    'The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. And it’s not only marketing executives who are excited about content. Thank you!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Content] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.
  • AVITAGE  |  MONDAY, JULY 23, 2012
    [Content] Got content challenges? Apply the problem-cause model.
    Serious practitioners of content marketing inevitably face significant content challenges. review of surveys and discussions of top content challenges reveals the operational nature of the underlying causes of many of these challenges. However, I seldom see content strategy guidelines address operational issues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 1, 2012
    [Content] Is there a formula for viral content?
    That’s why the content at {grow} brings a unique perspective that you won’t find on many other blogs. When you approach producing content this way, it’s not authentic. Blogging best practices Content Marketing viral content viral marketingBy  Srinivas  Rao, Contributing {grow} Columnist. Take a Stand.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 8, 2012
    [Content] Is Your Content Boring? Here’s 6 Steps To Great Content
    Does your content bore your audience to death? You may be surprised  if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Marketers as Publishers – The Case for Content Marketing. Blogs. Newsletters.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Content] 8 Steps To Build A Content Hub That Converts [Slides]
    The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers. have been asked by the good folks behind the B2B Content 2 Conversion Conference to deliver my view on how to build a content marketing hub. Preparing To Build Your Content Hub.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [Content] More Marketers Spend On Content, Fewer Know If it’s Working
    by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. B2B organizations are allocating 33% of marketing budgets on content, which is up over the 26% reported last year. Content MarketingWhat’s going on?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Content] Why content marketing is a “do-over” for social media
    'My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Content] What Is A Content Strategy And Why Do You Need It?
    Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. But there were a number of sessions, including my own that asked the question “ What is Content Marketing?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Content] Why I Bet My Career On Content Marketing
    'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. And explain a little more about why I bet my career on content marketing. The reason is because all of us are now firmly in control of our content experiences.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 12, 2013
    [Content] How To Create Content That Converts [Slides]
    The topic is “How To Create Content That Converts.” The best way to create content that converts is to start by creating content people actually want to read. You just have to stop creating content that doesn’t convert because no one wants to read it. Stop Content Marketing
  • BIZNOLOGY  |  MONDAY, MAY 6, 2013
    [Content] Unleash the power of storytelling in your content marketing
    There’s an alternative: content marketing that incorporates storytelling. Content marketing is about creating content so good that people want to click “send” and share your stories with their friends. Content Marketing Internet Marketing Content marketing Storytelling 'Photo credit: Wikipedia. Never worn.”
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [Content] Leveraging Big Data and Creative Content for Customer Engagement
    'Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. Why is the WhatsApp acquisition considered relevant in the world of content creation? Highly personalized, insightful, meaningful content is the gateway to engagement. What do marketers need to penetrate?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Content] Resistance to Change and Surviving Content Shock
    'I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. ” What does this mean for content marketing? This year I wrote a series of posts about a concept called Content Shock. Surviving Content Shock .
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 26, 2013
    [Content] Storytelling in Industrial Content Marketing
    This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. Please click on the headline to read the full article.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Content] Should I Gate This Content? [Flowchart]
    Take the “Should I gate my content?” This is likely because the decision always comes down to a single question -- Is the viewer’s identity a fair price to pay for this content? -- and that’s difficult to answer universally. Content Creation Lead Generation featured-1 Daily Weekly 'We marketers seem to like rules.
  • AVITAGE  |  FRIDAY, FEBRUARY 14, 2014
    [Content] Beware Out-of-context Content Marketing Prescriptions
    'Post Header Summary: Content marketing advice outside the context of understanding your business, goals, strategies and plans can be misleading, even dangerous. I’ve stopped reading all content marketing articles that purport to tell me what to do. Two points:  1) What to do is widely understood and generally accepted.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 5, 2013
    [Content] Content Marketing: How a technology company used its employees to generate quality content [Video]
    'Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Developing a content marketing strategy remains a big undertaking. Content Marketing: Your questions on B2B online lead gen, metrics, content from SMEs and more.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Content] Top Content Marketing Challenges, Benchmarks, and KPIs
    To cultivate a greater role in decision-making process, companies are employing content marketing as part of an aligned, integrated communication strategy. Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 2, 2014
    [Content] Modern Marketing Essentials Guide to Content Marketing [New eBook]
    Content marketing is one of many tactical aspects of engaging your customers, so this topic in particular has been written about a great deal. Mining sources of inspiration to help create meaningful content. How to maximize existing content to create additional assets. Content calendar best practices. Content Marketing
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