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  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Content] 56 Reasons Why Content Marketing Works
    Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 5, 2014
    [Content] 5 Ways to Create More Content Today
    Throw a rock and you’ll hit a marketer talking about content marketing ( please note that our Legal friends advise that you don’t try this at home ). The problem is, you will never have enough content. The funnel may have an extra stage that needs content. What is content marketing? ? Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Content] Big Data Is Driving Content Marketing Strategy
    CMOs Shift Budget To Content Marketing. My last article  made a direct connection between Big Data and Content Marketing. Data is a core element to the success of any content marketing effort. Some of the key findings: 95% of CMOs report that content marketing is important to their business. Content Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 6, 2014
    [Content] The Domino Theory of B2B Content Marketing
    Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Tweet “You don’t optimize a landing page or an email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 22, 2015
    [Content] Using psychology to make your content relevant
    In order to be relevant you have to depend on these three things: Content , Context , and Contact. Content. In order to successfully deliver a message that will force people sit up and take notice, you must remember to create content that communicates your message effectively. By Wade Harman, {grow} Community Member. Context.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 12, 2015
    [Content] Assess Your Content Marketing Maturity Level [Infographic]
    Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive landscape. When customers receive content they value and appreciate, they are more likely to convert. Content Marketing Content Planning
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Content] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Content] How Content Marketing Works on Pinterest
    So how does your content marketing strategy work for this site? So, how do these online marketing professionals incorporate content marketing while on Pinterest? Content marketing is a focus for many agencies and businesses alike. You’ll drive traffic to your site and YouTube channel with video content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 1, 2015
    [Content] Does creating content make you dumb?
    Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? read someplace that only 2 percent of the people on the web are content creators. The rest are simply consumers of content. The content creator at risk. The rest are simply consumers of content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 28, 2013
    [Content] 10 reasons why Twitter is content marketing’s best friend
    ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. source of content. As you.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Content] 33 Stats On The Future of Content Marketing
    The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused. ~
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 22, 2013
    [Content] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Here are some tips on how to bring your content marketing A-game: 1. Determine your key players - Get your content marketing stakeholders to meet.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Content] SEO and Content Marketing: A Love Story
    Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. CM is content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Content] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?” As a result, I’d consider creating a unique piece of content to meet that need.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 6, 2013
    [Content] Time, attention, and the content creation curve
    “A link, a funny photo, a famous quote, or even a recipe or coupon are legitimate types of content, but these are not the types of content that will optimize your social media presence and bring you powerful, lasting results.”  let’s take a journey together up the content creation curve: Tweets/Status Updates.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Content] Social Media is Lowering Our Content Standards
    Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. In fact, you probably aren’t required to share content at all. Say Why.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Content] My Top Content Marketing Predictions For 2016
    No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. also thought that we would stop asking about social media ROI (not so right) and that we would start to see a shift to content marketing (slow start but right.).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Content] Top Content Marketing Challenges, Benchmarks, and KPIs
    To cultivate a greater role in decision-making process, companies are employing content marketing as part of an aligned, integrated communication strategy. Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 22, 2015
    [Content] 5 Common Misconceptions About B2B Content Marketing Development
    As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Below are some of the major misconceptions about content that B2B marketers need to focus on when shaping their content strategy for the next month, quarter, or even year.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 11, 2016
    [Content] 99 Amazing Content Marketing Hub Examples
    One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. like to lead my own content marketing proposals with a few statements. The post 99 Amazing Content Marketing Hub Examples appeared first on Marketing Insider Group.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Content] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 3, 2013
    [Content] 6 Forgotten Content Strategies to Implement Now
    by Lauren Harper | Tweet this One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. However, when you drill down into organizational processes, oftentimes content efforts are duplicated because there aren’t clearly defined content strategies.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 1, 2015
    [Content] The Difference Between Content And Content Marketing Is The Destination
    What is the difference between content and content marketing? Everyone does content. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. Even advertising is content. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Content] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. Growth Hacker Content Marketing. She knew that the digital age demanded more engaging and continuous content marketing. Content Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Content] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    What is content marketing? Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Why is content marketing important?
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Content] Forget Content Curation, Focus on Original Content in 2012
    Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Your 2012 Checklist.
  • AVITAGE  |  WEDNESDAY, JUNE 3, 2015
    [Content] New Sales Competency – Use Content to Sell
    Those who are not actively and effectively using content to sell are missing an important opportunity to capture a selling advantage, lower selling time and costs, and accelerate successful sales outcomes. An important reason for this limited role, is lack of useful content.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Content] Content Marketing Is A Strategic Solution To A Strategic Problem
    One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. landing page with content on it is not content marketing. Branding?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Content] Do People Trump Content in Marketing?
    The most impactful “content” according to their research? Not any of the content we produce as marketers. We are overwhelmed with content today. Content’s larger objective Many of us live in the bubble of the content marketing community that has developed online and through events. Not a video.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content] 20 Amazing Examples Of Brand Content Marketing Hubs
    As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. CapGemini’s Content Loop.
  • CONVERSIONATION  |  THURSDAY, AUGUST 11, 2011
    [Content] Content Marketing: Should Content Be Created In-House or Outsourced?
    Earlier this week, Sharon Flaherty wrote a post for Econsultancy, titled “Want quality content? bookmarked it, which usually means I disagree on several points so here are some reflections and tips on deciding whether your content (and what content exactly) should be created in-house or not. Produce it in-house”.
  • INBLURBS  |  THURSDAY, NOVEMBER 21, 2013
    [Content] Primary Research: An Effective Content Strategy for Building Brand Authority
    Content marketing professionals are continually trying to find the most effective strategies for reaching their target audiences, building brand authority and establishing a strong presence on the Web. Their customers have come to expect high-quality research and content on a regular basis. 2013 Search Engine Ranking Factors Survey”.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 16, 2013
    [Content] The 4 As of Sales Enablement Content Success
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. So how can marketers – particularly content marketers – enable their sales reps in a way that truly boosts productivity and helps drive more revenuer? 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Content] What comes after content marketing? Here are four ideas.
    I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. ” Content is advertising? Content that learns. Radical trust.
  • INBLURBS  |  FRIDAY, JUNE 8, 2012
    [Content] How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO
    Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. Finding high quality content. Boost SEO.
  • ACT-ON  |  TUESDAY, DECEMBER 15, 2015
    [Content] 7 Predictions for Content Marketing in 2016
    2016 holds a lot of promise for content marketers. Things like content shock and mobile usage aren’t going to go away, but there are plenty of ways to mitigate the damage. If you’ve already figured out your content marketing strategy for the new year, kudos to you. Wait, what is content shock?”. Promoting that content.
  • CONVERSIONATION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content] Content marketing: a customer-centric manifesto
    Content marketing is not an island. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Content] 5 reasons to be wildly excited about content marketing
    have written and talked a lot lately about wrestling with the challenges of attention and content overload (aka “ Content Shock “). But I ended that post (and each discussion) by emphasizing that content marketing is not over and expressing optimism about the opportunities ahead. ” It made me pause. Find them.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Content] The Big Content Marketing Fail: How Much Content Do You Need?
    In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. We would specialize ourselves in online content (no one used the word content marketing yet).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Content] The Revised Approach to Content Distribution
    Our strategies for delivering content must continue to shift as we gain insight into what drives success and what falls flat. The Evolution of the Content Pillar Approach. We've discussed the content pillar approach before. The revised content pillar approach retains the same foundation. How They Work Together.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 1, 2012
    [Content] Is there a formula for viral content?
    That’s why the content at {grow} brings a unique perspective that you won’t find on many other blogs. When you approach producing content this way, it’s not authentic. Blogging best practices Content Marketing viral content viral marketingBy  Srinivas  Rao, Contributing {grow} Columnist. Take a Stand.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2012
    [Content] Will Content Marketing Destroy Social Media?
    There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Content] Resistance to Change and Surviving Content Shock
    I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. ” What does this mean for content marketing? This year I wrote a series of posts about a concept called Content Shock. Surviving Content Shock .
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Content] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2015
    [Content] Recovering from my complete content marketing failure
    by Giuseppe Fratoni, {grow} Community Member. I am a content marketing failure. Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco. The content marketing failure begins. didn’t promote my content effectively. Nothing like that happened.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Content] The H.E.L.P. Method For Writing Business Content
    As a former corporate blog editor, my personal priority was to ensure that the content supported our audience’s education and professional development, and offered information that would empower them to do their jobs better. Content should foster helpfulness and facilitate improvement. ” Neither should you, or your company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Content] We create content and content also creates us
    Recently I was interviewed by my friend Elizabeth Sosnow and she asked me about an observation in Return On Influence : “We create content … but in a way, content is also creating us.” Yes, I create content. This is my time because I have the courage to create conversational content. Now anybody can be heard.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Content] Content Marketing ROI Starts With A Strong Business Case
    Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. And we don’t care where the content comes from. It is also important to remember that everyone inside the business creates content. How Do You Answer ‘What Is The ROI of Content?’
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 12, 2013
    [Content] Five steps to establish a content-creating company culture
    I’ve worked with a number of large and small companies to help them develop a culture of content creation and there seems to be a few common themes that enable success. Here are some steps that launch a company toward a vibrant culture of content creation: 1. Assuring that content goes through the proper internal reviews.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 8, 2012
    [Content] Is Your Content Boring? Here’s 6 Steps To Great Content
    Does your content bore your audience to death? You may be surprised  if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Marketers as Publishers – The Case for Content Marketing. Blogs. Newsletters.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Content] WTF Does Kevin Spacey Know About Content Marketing?
    What does Kevin Spacey know about content marketing? As marketers,we are looking to content marketing to save marketing. And as consumers we are looking for amazing stories to save us from the onslaught of bad content – texts, emails, cold calls, ads  - all the content we don’t want. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 17, 2014
    [Content] Content Marketing Is The Top Marketing Priority of 2014
    According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This was followed by Mobile (18%), and Content Marketing (15%). Agency folks see Mobile marketing (21%), followed by customer experience (20%) and Content Marketing (13%) as the most exciting opportunities in marketing. My View.
  • INBLURBS  |  THURSDAY, MAY 3, 2012
    [Content] What is the most effective SEO Tactic? Creating Content!
    A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO. User-Generated Content encountered for Organic search up to 10%, and lead conversion up 125%. Companies who create content, operate a corporate blog and update it frequently have 55% more website visitors.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 9, 2012
    [Content] Content Marketing is a Juggling Act
    Content marketers need to deliver results in an environment that is constantly changing. Faced with these constant changes, content marketing can either devolve into a series of reactionary random acts of marketing or take the changes in stride. Is your content strategy and organization up to the task? Your budget doubling.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 15, 2015
    [Content] Content Marketing for Manufacturers: Overcoming Writer’s Block
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Content] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 17, 2012
    [Content] Five big problems with content curation
    I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal?  An intoxicating idea. They’re not.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 8, 2015
    [Content] 20 Content Marketing Dos and Don'ts
    Content marketing is on everyone’s mind and on every conference speaker’s lips. Content marketing is part of that. One session was titled “Content Dos and Don’ts,” and it featured a very well-mixed panel that was moderated by someone from an analyst firm. 10 Content Marketing Dos. 1.
  • SOCIAL MARKETING FORUM  |  SUNDAY, AUGUST 19, 2012
    [Content] Research: B2B Buyers Want Content
    Are you looking for proof that content marketing is the way to go in B2B marketing? There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. You have it. However, there is just one solid way, besides [.].
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 24, 2013
    [Content] The 3 Goals For Your Content Marketing
    What are the goals for your content marketing efforts? But every content marketing program should have the same goals: Reach. The answer is content marketing. It’s not enough to reach people, you have to engage them with high-quality, informative, interesting content. Registrations to gated content. Reach.
  • THE POINT  |  TUESDAY, AUGUST 25, 2015
    [Content] A Follow-Up Strategy for Content Syndication Leads
    It’s important to recognize that content syndication leads are not like most sales leads. Furthermore, that individual hasn’t downloaded that content from your Website, and may not even be familiar with your brand or even remember your company’s name from the white paper they downloaded mere days ago.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 26, 2012
    [Content] The 6 Best Slideshare Decks on Content Marketing
    Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. Warning: some content is not suitable for young or especially innocent audiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 4, 2016
    [Content] 5 Reasons most content marketing is FAR behind where it needs to be
    These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Content] Content Marketing Personalization: Build Relationships At Scale
    I know you’re wondering “what the heck is content marketing personalization?” In preparation for my talk at a recent conference, I did a Google search on content marketing trends. Look inside most businesses and you will find a lot of content. Behind every piece of bad content is an executive who asked for it.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Content] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Many people still use content marketing without a clear purpose. If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Content] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Here are 4 of the report’s core findings about content marketing metrics: 1. So what are marketers doing?
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Content] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Content] Why Content Curation Is Not The Answer
    The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Hallelujah! Exactly.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 27, 2015
    [Content] How You Can Boost Your Internal Culture of Content Marketing and Other Content Marketing News
    Content marketing. This Week's Friday Five: Content Marketing. Ways To Boost Your Internal Culture Of Content Marketing. One of the biggest success factors for content marketing doesn’t have a thing to do with the actual content you publish. We all aim to share engaging content to our target audiences.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 26, 2015
    [Content] How To Make Content Real Good [Slides]
    And so I presented How To Make Content People Actually Want. The worry I had was that I had met so many people in my career who had no interest in creating content people actually want! They create content because their boss asked them to. ” Create Content That Matters. But Everyone Creates Content. Be human.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 10, 2014
    [Content] Four ideas to overcome content saturation in your niche
    Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don’t have to produce the best content. Content saturation is a legitimate strategy. Now let me address the “content purists” right away. I’m not saying quality is not important.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Content] The Four Biggest Content Marketing Pain Points
    This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their  new eBook  on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 2, 2016
    [Content] The Difference Between B2C and B2B Content Marketing
    A huge chunk of what I talk about relates to content marketing. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 5, 2015
    [Content] Igniting Content: A Tale of Two Ads
    But as you will see, the results were very different and both of them failed when it came to opportunites for igniting content. Click here if you cannot view the video above AT&T “Trophies” Igniting content — Two fails. Igniting content — Two fails. This is a tale of two ads. This is a tale of two ads.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Content] Managing Pros and Cons of Outsourcing Content
    In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing. What content is proving popular? The net result?
  • B2B MARKETING INSIDER  |  FRIDAY, NOVEMBER 20, 2015
    [Content] 15 SEO Tips And Tricks To Improve Your Content Marketing
    On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? The post 15 SEO Tips And Tricks To Improve Your Content Marketing appeared first on Marketing Insider Group. Content Marketin
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Content] 10 Great Writing Books & Tools For B2B Content Marketers
    Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. Content Marketing Tools. Portent Content Idea Generator.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 25, 2013
    [Content] B2B Content Marketing Report – Need To Focus On The Basics
    What is the biggest challenges in B2B Content Marketing? Creating content that our customers actually want to consume. That’s That’s one the key findings of a report from the CMO Council on B2B Content Marketing. The report found that B2B Content Marketing now represents a significant portion of the marketing budget.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Content] The 19 Best Content Marketing Blogs From 2014
    My favorite tool for finding the top content on a particular topic is BuzzSumo , who conveniently allow you to pull up a list of  articles, infographics, videos and interviews from the past day, month, week or year. In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares.
  • CONVERSIONATION  |  THURSDAY, MAY 1, 2014
    [Content] Content marketing strategy beyond the first degree(s): value chains
    Content marketing Ram Charan
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, NOVEMBER 24, 2012
    [Content] Content Marketing is Not More Content Output
    It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” At least that was what I heard most often from many [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 7, 2015
    [Content] 5 CMOs On Crafting Your Content Marketing Strategy
    Marketers have figured out that the idea of content marketing works,” says  Nick Stein, senior vice president of marketing at  Vision Critical. “If Inbound or content marketing, on the other hand, is about creating a long-term relationship with existing or potential customers and hopefully receiving your return on investment.
  • TYPE A COMMUNICATIONS  |  MONDAY, SEPTEMBER 21, 2015
    [Content] What Does a Content Marketing Plan Look Like?
    September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Content Marketing Content Strategy Marketing content marketing content strategyWhere do you. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [Content] The dangerous confusion of sales and content marketing
    Sounds a lot like content marketing, doesn’t it? Why you should be worried about content marketing. Frankly, I’m worried about content marketers. Try this: Google “how to create a content calendar” and tell me how many answers you get. Sometimes all you want is a burger, hold the content. We just want the content.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Content] 29 Signs Your Business Is Not Ready For Content Marketing
    How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? One question I get asked a lot is “how do we know our business is ready for content marketing?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 15, 2015
    [Content] 10 Simple ideas to achieve more content sharing now
    10 Ways to Ignite Your Content from Mark Schaefer I had the coolest conversation the other day when I met up with a senior marketer at a conference … “It’s so ironic that I got a chance to hear you speak today,” she said. He said the only marketing metric we should care about is content sharing. ” I said.
  • JUNTA 42  |  TUESDAY, JANUARY 3, 2012
    [Content] Coca-Cola Bets the Farm on Content Marketing: Content 2020
    Why Is Content 2020 So Important? Content 2020 feels more like an internal video prepared especially for the Coca-Cola marketing team, laying out their strategic vision for the future. Overall, it’s the strategy that Coca-Cola’s marketing future rest on the ideals of content marketing. It’s that important.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Content] Recapping 2014 in Content Marketing
    Content marketing had a huge year! There were lots of content marketing specific events (led by Content Marketing World) and content is being talked about at every marketing event. If you need visual proof, check out the trend for searches involving content marketing below. Everyone is talking about content.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Content] 7 Step Guide To Creating Perfect Content
    Those writers have discovered the foolproof formula for creating killer content with minimal effort or original thought. Content that consistently delivers results (shares and visits, not people that actually care, that’s not worth the trouble to measure anyways) for your efforts. The Perfect Content Marketing Formula.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 8, 2016
    [Content] How To Create A Content Marketing Editorial Calendar
    Surprisingly (or not), many content marketers aren’t the best planners. As a result or poor planning, our content marketing strategies become a reactive efforts of throwing together what ultimately becomes disconnected pile of assets.… … More How to Create a Content Marketing Editorial Calendar.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 16, 2013
    [Content] Slideshare Is The Biggest Opportunity In B2B Content Marketing
    In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without ” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. slides.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 25, 2013
    [Content] 3 Types of Content that Can Bring In More Leads
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Content is king, and everyone is chasing the crown. Interactive Content.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 23, 2015
    [Content] Content: The Show That Never Ends
    Content Marketing Content Strategy content marketing content strategyJune 23, 2015 by Robert Rose Welcome back my friends to the show that never ends   We’re so glad you could attend   Come inside! Come inside! I was visiting with. read more.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [Content] Six Expert Guides to Measuring Content Marketing Results
    Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Content] Content marketing personalization: know your audience
    Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Only then can you adjust your content and other digital marketing to answer the questions your audience is asking. Content Marketing audience marketing Content marketing voc research
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 20, 2015
    [Content] How to Match Great Content to Your Sales Funnel
    It's about driving them through to the sale by creating great content at each stage of their journey. The top of the funnel includes content related to the topic of your industry and offering. Prospects often want to take action at this stage, but if there's no compelling event, messaging, or content, you lose them.
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Content] Book Review: Content Rules
    The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 24, 2013
    [Content] SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
    29% of B2B marketers report that “producing enough content” is a challenge (source: B2B Marketing Survey ). The ethics of outsourcing content isn’t black and white. They want to read the content for which they paid. All too often, the content and the host blog look suspiciously irrelevant, even if they are good for rankings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 23, 2012
    [Content] Are you a content marketer or a content carnie?
    One sign that your blog is becoming successful is that it begins to attract attention from all sorts of spammers who want to buy back-links on your site, place promotional content through guest posts, or even pay you for favorable reviews. Content marketing? Are you trying to place content? Really? Here’s the reality.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Content] Content marketing is NOT link building
    It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content Marketing. Both practices have strengths and weaknesses: Content Marketing.
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