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  • INBLURBS  |  FRIDAY, JUNE 8, 2012
    [Content] How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO
    Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. Finding high quality content. Boost SEO.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Content] Content Marketing Tips for Lead Nurturing
    Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. What can you send via email?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Content] Is Content Marketing A Sustainable Marketing Strategy?
    Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. And our session was  titled “Is The Death Of Content Marketing Imminent?” ” He used his theory to support the statement that content marketing isn’t sustainable.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Content] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Here are 4 of the report’s core findings about content marketing metrics: 1. So what are marketers doing?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Content] Lead Generation: 2 tips to transform your content marketing
    Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Content] 5 Insightful B2B Content Marketing Strategy Videos
    Content is king, and the king is everywhere we turn on the web. Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. Enjoy!
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 23, 2015
    [Content] Content: The Show That Never Ends
    Content Marketing Content Strategy content marketing content strategyJune 23, 2015 by Robert Rose Welcome back my friends to the show that never ends   We’re so glad you could attend   Come inside! Come inside! I was visiting with. read more.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Content] How to Produce 269 (or more) Content Assets From a Single eBook
    by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. She oversees the production, distribution and analysis of content that empowers modern marketers to implement content marketing strategies in their organizations. .
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [Content] Content Marketing Is The Only Marketing Left
    This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. It means brands will start delivering content people want.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 2, 2014
    [Content] 10 Reasons Twitter is essential to your content marketing plan
    10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. report from the epicenter of content marketing conferences. Let me know what you think. Enjoy my slides! Comments Great tips Mark.
  • DIGITAL B2B MARKETING  |  MONDAY, JUNE 11, 2012
    [Content] Three Reasons Content Curation is Overrated
    According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Content] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. Woohoo.
  • BIZNOLOGY  |  WEDNESDAY, MAY 13, 2015
    [Content] Choosing metrics that drive content marketing ROI
    This webinar is about how to measure your content marketing success. Only Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. Thanks to all our sponsors!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 5, 2014
    [Content] 5 Ways to Create More Content Today
    Throw a rock and you’ll hit a marketer talking about content marketing ( please note that our Legal friends advise that you don’t try this at home ). The problem is, you will never have enough content. The funnel may have an extra stage that needs content. What is content marketing? ? Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Content] Move From Branded Content To A Content Brand
    Previous interviews covered Marketing  Creativity ,  Big Data ,  Big Testing ,  Customer Experience ,  Thought Leadership , creating a  Content Culture , the roles of  Content and Technology , the  Future of Search , the  Science of Marketing , the rise of  Content Brands  and we asked whether the customer or the  Content is King.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Content] 56 Reasons Why Content Marketing Works
    Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 26, 2012
    [Content] The Content Marketing Checklist For B2B Marketers
    Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. But now instead of competing on the sheer quantity of interruptions, businesses are competing on the quality of their content. Now, they’ve created  the content marketing checklist  (reg.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Content] How to Power Your Sales Funnel With Video Content
    Video can power your sales cycle at every step of the buying process, but not all content is relevant to everyone. Different content appeals to viewers at different times, so this post outlines what kinds of videos you’ll want to have prepared and when to serve them up to your audience. Top Of Funnel Video Content.
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 10, 2011
    [Content] Content Marketing Needs More Than Content
    A lot of companies have embraced the idea of content for use in marketing. This being said, there's much more to the practice of content marketing than just cranking out content. Segmentation capabilities - content marketing is NEVER one-size-fits-all. Editorial calendar - how does that story roll out with content?
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Content] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects? Content Marketing and SEO.
  • BIZNOLOGY  |  THURSDAY, MAY 16, 2013
    [Content] Content Marketing: Content Beyond Copy
    Too often, thoughts of content for content marketing start and end with the written word. Taking advantage of that fact will help your overall content marketing not only on its own strengths, but by providing variety and a change of pace. Content Marketing Business Content marketing marketing Search engine optimization
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 5, 2014
    [Content] 6 ways content marketers will respond to radical content filters
    No one cares about “content.” When is the last time you heard someone say they want content about building a house, cooking a turkey or the situation in the Ukraine? Content is merely today’s most common delivery mechanism. If you are a content marketer today, how will this change your world? Really.
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 16, 2012
    [Content] The Content Marketing 101
    You may have heard the term " content marketing " being bandied about left, right and even centre, as if it's the best thing since mankind stopped taking knives to bread. That's the beauty of content marketing. What sort of content should I be aiming for? The list of content types and distribution tactics goes on. books.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Content] Is there a “content pattern” that builds a brand?
    Everybody wants their content to go viral. But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business. Hygiene Content. Hub content. Hero Content.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Content] LinkedIn Has Opened the Content Marketing Floodgates
    LinkedIn has gone Tumblr on us and B2B content marketers are drooling. B2B Content Marketing Will Flood LinkedIn. So what will B2B content marketers do once they have the opportunity to publish on LinkedIn? Hundreds of executives will begin publishing on LinkedIn as part of their company’s content marketing effort.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 5, 2013
    [Content] Content Marketing: How a technology company used its employees to generate quality content [Video]
    Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Developing a content marketing strategy remains a big undertaking. Content Marketing: Your questions on B2B online lead gen, metrics, content from SMEs and more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Content] Need Content Ideas? Customer Questions FTW!
    In my opinion, this is one of the most overlooked strategies when it comes to content creation. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. I’ve outlined a few below: SERPStat.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Content] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Content] The H.E.L.P. Method For Writing Business Content
    As a former corporate blog editor, my personal priority was to ensure that the content supported our audience’s education and professional development, and offered information that would empower them to do their jobs better. Content should foster helpfulness and facilitate improvement. ” Neither should you, or your company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Content] Change the Channel to Ignite Content
    By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code ,  I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. copied and pasted my content from my personal blog to LinkedIn. Same content. Same content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Content] We create content and content also creates us
    Recently I was interviewed by my friend Elizabeth Sosnow and she asked me about an observation in Return On Influence : “We create content … but in a way, content is also creating us.” Yes, I create content. This is my time because I have the courage to create conversational content. Now anybody can be heard.
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Content] The 5 W’s of Content Marketing
    According to a study by MarketingProfs and the Content Marketing Institute , nearly 93% of marketers use content marketing today. would even argue that public relations professionals whole job is about content marketing in one form or another. I had the opportunity to look at content marketing from the PR side as well as the marketing.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [Content] Too Much Crappy Social Media Content!
    Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. The Oversharing Trap Oversharing generally starts with a reasonable purpose: share valuable content in order to serve and grow an audience.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 9, 2012
    [Content] Top Challenges in B2B Content Marketing
    poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). Budget to produce content (20%). Producing a variety of content (9%). How do you produce  engaging  content?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Content] The Content Marketing Echo Chamber
    They are content marketing echo chambers.  What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” There are plenty of excuses for overly-promotional and boring content. Content Marketing
  • BIZNOLOGY  |  FRIDAY, JULY 11, 2014
    [Content] The importance of branding to content marketing
    Savvy content marketers realize that creating the same kind of emotional connection requires content that connects at an emotional level. Here are a few ideas to explore and apply to your own content marketing for creating those same kinds of emotional connections through your content. Don’t believe me? Sex sells, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 5, 2015
    [Content] Igniting Content: A Tale of Two Ads
    But as you will see, the results were very different and both of them failed when it came to opportunites for igniting content. Click here if you cannot view the video above AT&T “Trophies” Igniting content — Two fails. Igniting content — Two fails. This is a tale of two ads. This is a tale of two ads.
  • BIZNOLOGY  |  THURSDAY, JANUARY 17, 2013
    [Content] 4 Great Content Marketing Examples
    Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from the importance of relationships to evaluating appropriate channels to measuring your content marketing’s effectiveness. ” Talk about great content marketing.
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Content] Monday Marketing Term: Content Mapping
    Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content mapping is closely related to Information Architecture and UI (user interface) design.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Content] 14 Key Takeaways from the B2B Content Marketing Report
    The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Content marketing is not about revenue.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, NOVEMBER 24, 2012
    [Content] Content Marketing is Not More Content Output
    It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” At least that was what I heard most often from many [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 19, 2012
    [Content] Content Marketing: What Matters Most
    In my last post, “Content Marketing’s Dirty Little Secret,” I suggested that most B2B marketers end up sacrificing quality for quantity as they feed the content marketing beast.  Content that becomes just part of the noise surrounding customers every day. Content that Changes the Customer’s Direction. The result? 
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, DECEMBER 16, 2010
    [Content] 12 Quick Content Marketing Tips and Trends
    The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Content] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 23, 2013
    [Content] The Building Blocks of Content Marketing: How to Plan Your B2B Content Library
    Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries.  B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today.  Photo credit: Saad Faruque.
  • AVITAGE  |  WEDNESDAY, JUNE 3, 2015
    [Content] New Sales Competency – Use Content to Sell
    Those who are not actively and effectively using content to sell are missing an important opportunity to capture a selling advantage, lower selling time and costs, and accelerate successful sales outcomes. An important reason for this limited role, is lack of useful content.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Content] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    What is content marketing? Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Why is content marketing important?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Content] Building Content Marketing Strategy – 10 Steps
    As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. All content is cross linked and posted on your website.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 7, 2012
    [Content] The Content Marketing Bucket List
    Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing.
  • SOCIAL MARKETING FORUM  |  SUNDAY, AUGUST 19, 2012
    [Content] Research: B2B Buyers Want Content
    Are you looking for proof that content marketing is the way to go in B2B marketing? There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. You have it. However, there is just one solid way, besides [.].
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 2, 2012
    [Content] Manufacturing Infographics for Content Marketing
    If done right, they can be very effective in content marketing for manufacturers and industrial companies. For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Does it fit your content objectives and company branding? Infographics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Content] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 25, 2013
    [Content] B2B Content Marketing Report – Need To Focus On The Basics
    What is the biggest challenges in B2B Content Marketing? Creating content that our customers actually want to consume. That’s That’s one the key findings of a report from the CMO Council on B2B Content Marketing. The report found that B2B Content Marketing now represents a significant portion of the marketing budget.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Content] The Revised Approach to Content Distribution
    Our strategies for delivering content must continue to shift as we gain insight into what drives success and what falls flat. The Evolution of the Content Pillar Approach. We've discussed the content pillar approach before. The revised content pillar approach retains the same foundation. How They Work Together.
  • AVITAGE  |  WEDNESDAY, MARCH 12, 2014
    [Content] What is Content?
    Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers.  This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives.  appeared first on Avitage.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Content] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). The wealth of information about content marketing is a true testament to its value in the customer engagement process.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Content] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 24, 2013
    [Content] SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
    29% of B2B marketers report that “producing enough content” is a challenge (source: B2B Marketing Survey ). The ethics of outsourcing content isn’t black and white. They want to read the content for which they paid. All too often, the content and the host blog look suspiciously irrelevant, even if they are good for rankings.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content] 20 Amazing Examples Of Brand Content Marketing Hubs
    As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. CapGemini’s Content Loop.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Content] Big Data Is Driving Content Marketing Strategy
    CMOs Shift Budget To Content Marketing. My last article  made a direct connection between Big Data and Content Marketing. Data is a core element to the success of any content marketing effort. Some of the key findings: 95% of CMOs report that content marketing is important to their business. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 24, 2013
    [Content] 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
    The acronym, rather, is a content marketing must: To collect, leverage, and share O ther P eople’s C ontent (OPC). The event covered a lot of critical content ground for B2B marketers, and even highlighted specific case study examples of how companies like SAP, IBM, and Crowe Horwath are maximizing their investments by leveraging content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Content] 7 Reasons Your Content Marketing Strategy Isn’t Working
    But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. 1. Targeting is a key component of all aspects of marketing, but it’s especially important for content.  Your content is too promotional.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Content] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
  • SAZBEAN  |  TUESDAY, JANUARY 25, 2011
    [Content] Content Curation vs. Content Creation
    An important way to provide value to your network via social media is through a content strategy. content strategy can include content that you create, as well as content you curate or share from other sources. How much content should you create versus curate? There’s definite value in content curation.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Content] Content Marketing Must Focus On Customer Value
    Most marketers are using content marketing but only one-third think they are effective with it. titled “ Build Your Content Brand By Delivering Customer Value.” Unfortunately, marketers often lack the resources, talent, commitment, and patience to invest in and see results from their content marketing initiatives.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Content] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? How I.T.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 22, 2014
    [Content] Content Curation, No Longer a Buzzword
    Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. 92% of content is created in-house by marketing teams these days, and while original content is preferred, it can prove tedious as well.  Brand & Content Trending ABG
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Content] The Top 200 Content Marketing Brands And Influencers
    Earlier this year, Influence Relationship Management firm Onalytica released the top influencers in content marketing. And just last week, they updated that with the Top 200 content marketing brands and influencers in what they call the “content marketing debate.” And the top 50 content marketing brands list: Rank.
  • SYNECORE  |  TUESDAY, NOVEMBER 18, 2014
    [Content] WTF is Content Marketing, Anyway?
    As I casually gazed at the illustration, one word in particular – the biggest and therefore the most frequently used word, in fact – jumped out at me: Content. At that moment a simple but profound question came to mind: WTF is Content, anyway? Content Confusion. Content Matters. Content Clarity. re, “to contain.”.
  • WEBBIQUITY  |  MONDAY, JULY 29, 2013
    [Content] How to Measure Content Marketing Success
    With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? Nearly two-thirds (65%) of prospective buyers learn about new products and services through social media. • 61% of people say they trust companies that deliver custom content.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Content] Content Marketing Personalization: Build Relationships At Scale
    I know you’re wondering “what the heck is content marketing personalization?” In preparation for my talk at a recent conference, I did a Google search on content marketing trends. Look inside most businesses and you will find a lot of content. Behind every piece of bad content is an executive who asked for it.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Content] Do You Trust Your Content?
    ” You do not trust your content to tell your story, grow your audience or sell your solutions. Don’t trumpet your content as your communication king, as the key way you connect with your audience, if the real way you connect with your audience comes after they fill out a registration form. Potential Goals for Your Content.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Content] 3 Newer Types of Content Tactics To Support Lead Gen
    He frequently writes about using content effectively and getting the most from it. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly. Back in reality that just doesn’t happen and generating leads is a constant struggle for content marketers. Follow Josh on Twitter  @jhaynam.
  • CONVERSIONATION  |  THURSDAY, MAY 1, 2014
    [Content] Content marketing strategy beyond the first degree(s): value chains
    Content marketing Ram Charan
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Content] Are Content Curators the power behind social media influence?
    Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining. However, there is an elite subset of people who proactively seek out and share content. Let’s look at the dynamics that make content curators so powerful.  Based Let’s find out.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Content] 33 Stats On The Future of Content Marketing
    The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused. ~
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Content] Forget Content Curation, Focus on Original Content in 2012
    Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Your 2012 Checklist.
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Content] Increasing your content marketing reach
    We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.
  • CONVERSIONATION  |  SUNDAY, SEPTEMBER 23, 2012
    [Content] Content in Context: How Sharing Equals Creating Content
    The topic: content in context. It’s partially what content in context is about. The topic of content in context has been on my mind since over a year now. We have been saying content is king for a long time. Businesses were building websites without relevant content too often. It’s not content.
  • LEAD VIEWS  |  TUESDAY, JANUARY 17, 2012
    [Content] Top Challenges Content Marketers Face
    There is a whole lot of marketing content out there – in all forms and sizes, across all kinds of channels, in different languages and formats, and targeting all kinds of audiences. With the genesis of the Internet and social media, every person has become a content producer – clicking on publish or share button is all it takes!
  • ANNUITAS  |  TUESDAY, JANUARY 28, 2014
    [Content] A Lack of Content Marketing Strategy Impedes Demand Generation
    Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments.  While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers.  Content must be scored according to where in the buying cycle it is consumed.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Content] Your Content Marketing Must Become Convenient
    Let Your Audience Control Access With DVRs and Video On Demand, we look for the content we like and we expect it to be easy to access. Similarly, your marketing content should be what people are looking for and be easy to access. Create Paths in Your Content Why do you see multiple Starbucks locations on a single corner?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 15, 2013
    [Content] Content Marketing Rocks!
    I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. Robert_Rose.
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Content] Book Review: Content Rules
    The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Content] The Content Marketing A-Team
    ” I was reminded of this last week when thinking about building the perfect content marketing A-team. So here I will explain my view on the cast of characters it takes to make sure your content strategy plans always come together… Content Strategist. Content Curator. They find great content. Editor.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 10, 2014
    [Content] Tips for Driving Engagement with 'Snackable' Content Marketing [infographic]
    Content marketing drives a great deal of our core marketing communications. There’s so much content out there that getting people’s attention can be challenging. One answer is to repurpose content. Content Marketing But doing it well, and driving results, is easier in theory than in practice!
  • LEAD VIEWS  |  TUESDAY, MARCH 20, 2012
    [Content] Top 5 content marketing mistakes that ruin your marketing efforts
    The more effective your content is, the better it persuades your prospect and the more it speeds up decision-making. The whole point of content marketing is to share regularly top-quality, relevant information with prospects and existing customers through various channels. Too much content bores your audience members.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 16, 2012
    [Content] Six ways visual content marketing can blow your mind
    It really is a progression (bitter tongues may call it a regression) of how we consume content. Just like Shakespeare’s literature feels stiff and indigestible by today’s reading standards, so will purely text-based content in the near future. Create content-related images that capture your whole idea. Grrrr.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 3, 2012
    [Content] The Disjointed Problem of Content Marketing
    When I interviewed three top content marketing experts for Marketing Made Simple TV  (Joe Pulizzi, Content Marketing Institute; Jim Burns, Avitage, and Doug Kessler, Velocity Partners UK), one of them, Joe, told me about a big problem he sees, even in large firms. There’s no common agreement on content. Joe Pulizzi.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Content] What comes after content marketing? Here are four ideas.
    I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. ” Content is advertising? Content that learns. Radical trust.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Content] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Steps To Executing A Content Strategy.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 6, 2011
    [Content] Developing an Integrated Content Marketing Strategy that Works – Guest Post
    B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Content Curation.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Content] Content Marketing Is A Strategic Solution To A Strategic Problem
    One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. landing page with content on it is not content marketing. Branding?
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 20, 2011
    [Content] Content Marketing Hubs Deliver ROI
    chose to make my tip about Content Hubs. Content Hub is a content marketing program that takes full advantage of a bigger content asset to combine lead generation with lead nurturing and gain optimal value from your investment in content development. With a Content Hub, you can nail both challenges with ease.
  • AVITAGE  |  THURSDAY, OCTOBER 30, 2014
    [Content] Why Content Creation Isn’t Everyone’s Job
    I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. The new reality is: the traditional, project oriented, creative craftsman approach to content, cannot meet new, digital content and marketing requirements. This is a teachable moment.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 27, 2015
    [Content] How to get 50% more leads with smart content marketing
    Start With Targeted Content. Solid marketing strategy begins with content creation geared toward each of your customer types. Targeted content can be published on your business blog or guest posts you write for other sites. On each page of content, give readers something to do with a call to action (CTA). Like this post?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Content] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. Growth Hacker Content Marketing. She knew that the digital age demanded more engaging and continuous content marketing. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 22, 2015
    [Content] Content And The Future Of B2B Marketing
    Content today must compete with pictures of babies and kittens!” gave some ideas and tips on how to create content that people actually want to read and share. Content And The Future Of B2B Marketing. Is content the future of B2B Marketing? Content MarketingThe commercial web is just 30 years old.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Content] 7 Step Guide To Creating Perfect Content
    Those writers have discovered the foolproof formula for creating killer content with minimal effort or original thought. Content that consistently delivers results (shares and visits, not people that actually care, that’s not worth the trouble to measure anyways) for your efforts. The Perfect Content Marketing Formula.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Content] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.
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