Page 2 of 289 Previous | Next 
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 22, 2015
    [Content] 5 Common Misconceptions About B2B Content Marketing Development
    As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Below are some of the major misconceptions about content that B2B marketers need to focus on when shaping their content strategy for the next month, quarter, or even year.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 30, 2013
    [Content] 5 Steps to Feed the Content Beast
    She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. For most marketers, creating enough content to support each stage of the buying cycle is an overwhelming task. Step 1:  Pick a Strong Topic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2015
    [Content] Why you need to obsess about content saturation
    ” Defining exactly where you have an opportunity to maneuver in a competitive marketplace more or less dictates your strategy, and when it comes to content marketing, information density is the primary consideration in maneuverability. Determining content saturation. This represents a completely saturated content niche.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 11, 2016
    [Content] How to Create Dynamic Social Content
    Dynamic social content is content that evokes responses, earn shares, and meets a need. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group.
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [Content] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The majority of content today is not hitting the mark with buyers and customers.  by icon 54.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Content] Content Marketing Tips for Lead Nurturing
    Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. What can you send via email?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 6, 2013
    [Content] Time, attention, and the content creation curve
    “A link, a funny photo, a famous quote, or even a recipe or coupon are legitimate types of content, but these are not the types of content that will optimize your social media presence and bring you powerful, lasting results.”  let’s take a journey together up the content creation curve: Tweets/Status Updates.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 16, 2016
    [Content] 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy
    Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […].
  • CONVERSIONATION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content] Content marketing: a customer-centric manifesto
    Content marketing is not an island. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing
  • TYPE A COMMUNICATIONS  |  THURSDAY, JULY 7, 2016
    [Content] Growing Up – Moving Away from Kid’s Menu Content
    July 7, 2016 by Jeff Julian Content marketers love writing content.  It’s almost like we made Content Marketing up just to fool our managers into letting us write and get. Content Marketing Strategy Marketing Strategy Personas B2B Marketing content marketing content marketing strategy Jeff Julian personas
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2015
    [Content] Recovering from my complete content marketing failure
    by Giuseppe Fratoni, {grow} Community Member. I am a content marketing failure. Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco. The content marketing failure begins. didn’t promote my content effectively. Nothing like that happened.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Content] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Content] 3 Strategic Content Measures Every Marketer Should Take
    by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. Even more telling, 86% of respondents have an in-house content marketing overseer. Go for the latter!
  • BIZNOLOGY  |  MONDAY, MARCH 7, 2016
    [Content] Act casual, and write your website content
    Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Content] What comes after content marketing? Here are four ideas.
    I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. ” Content is advertising? Content that learns. Radical trust.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 14, 2016
    [Content] Industrial Content Marketing Fails to Engage with Target Audience
    Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. This is not a new problem.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Content] The Big Content Marketing Fail: How Much Content Do You Need?
    In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. We would specialize ourselves in online content (no one used the word content marketing yet).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Content] What Makes Irresistibly Shareable Content
    He frequently writes about using content effectively and getting the most from it. Make your content Practical and Personal. Make your content understandable : The University of Kansas ran a study and found that we are much more likely to share things we understand. Follow Josh on Twitter  @jhaynam.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Content] 5 reasons to be wildly excited about content marketing
    have written and talked a lot lately about wrestling with the challenges of attention and content overload (aka “ Content Shock “). But I ended that post (and each discussion) by emphasizing that content marketing is not over and expressing optimism about the opportunities ahead. ” It made me pause. Find them.
  • CONVERSIONATION  |  THURSDAY, AUGUST 11, 2011
    [Content] Content Marketing: Should Content Be Created In-House or Outsourced?
    Earlier this week, Sharon Flaherty wrote a post for Econsultancy, titled “Want quality content? bookmarked it, which usually means I disagree on several points so here are some reflections and tips on deciding whether your content (and what content exactly) should be created in-house or not. Produce it in-house”.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Content] Forget Content Curation, Focus on Original Content in 2012
    Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Your 2012 Checklist.
  • AVITAGE  |  TUESDAY, JULY 7, 2015
    [Content] How Do Audiences Assess Your Marketing Content?
    What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Principle being applied: it’s easier to criticize someone else’s content than our own. The post How Do Audiences Assess Your Marketing Content? Of course.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 4, 2016
    [Content] 5 Reasons most content marketing is FAR behind where it needs to be
    These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing.
  • TYPE A COMMUNICATIONS  |  MONDAY, SEPTEMBER 21, 2015
    [Content] What Does a Content Marketing Plan Look Like?
    September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Content Marketing Content Strategy Marketing content marketing content strategyWhere do you. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 12, 2013
    [Content] Five steps to establish a content-creating company culture
    I’ve worked with a number of large and small companies to help them develop a culture of content creation and there seems to be a few common themes that enable success. Here are some steps that launch a company toward a vibrant culture of content creation: 1. Assuring that content goes through the proper internal reviews.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 1, 2012
    [Content] Is there a formula for viral content?
    That’s why the content at {grow} brings a unique perspective that you won’t find on many other blogs. When you approach producing content this way, it’s not authentic. Blogging best practices Content Marketing viral content viral marketingBy  Srinivas  Rao, Contributing {grow} Columnist. Take a Stand.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 9, 2012
    [Content] Content Marketing is a Juggling Act
    Content marketers need to deliver results in an environment that is constantly changing. Faced with these constant changes, content marketing can either devolve into a series of reactionary random acts of marketing or take the changes in stride. Is your content strategy and organization up to the task? Your budget doubling.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 2, 2012
    [Content] Is Content Marketing The New Advertising?
    In this recent post from Copyblogger , Frank Strong makes a great case for why content marketing is the new branding. agree with his case and would add that content marketing is the new advertising. have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Content] Resistance to Change and Surviving Content Shock
    I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. ” What does this mean for content marketing? This year I wrote a series of posts about a concept called Content Shock. Surviving Content Shock .
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2016
    [Content] What’s new in content marketing?
    Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Content] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.
  • AVITAGE  |  WEDNESDAY, JUNE 3, 2015
    [Content] New Sales Competency – Use Content to Sell
    Those who are not actively and effectively using content to sell are missing an important opportunity to capture a selling advantage, lower selling time and costs, and accelerate successful sales outcomes. An important reason for this limited role, is lack of useful content.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Content] SEO and Content Marketing: A Love Story
    Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. CM is content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Content] Seven Ugly Truths About Content Marketing
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. How can you combat content silos?
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Content] Why Content Curation Is Not The Answer
    The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Hallelujah! Exactly.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Content] Link-Builders versus Content Marketers
    Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Content] We create content and content also creates us
    Recently I was interviewed by my friend Elizabeth Sosnow and she asked me about an observation in Return On Influence : “We create content … but in a way, content is also creating us.” Yes, I create content. This is my time because I have the courage to create conversational content. Now anybody can be heard.
  • THE POINT  |  THURSDAY, FEBRUARY 18, 2016
    [Content] Why Are People Not Engaging With Our Content?
    According to a recent report, “ The Content Marketing Paradox ,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. However, I think there are two other, more significant reasons why so much content marketing gets ignored: 1. What lessons can we learn from Contently’s misfire? 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 17, 2012
    [Content] Five big problems with content curation
    I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal?  An intoxicating idea. They’re not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [Content] Break the mold: Why content marketing needs to be like a chalupa
    A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! Taco Salad.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2016
    [Content] 10 Hacks for Content Marketers Who Have Little Time
    Yes, this entire content marketing thing is great. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. The post 10 Hacks for Content Marketers Who Have Little Time appeared first on Marketing Insider Group. People […].
  • ACT-ON  |  MONDAY, NOVEMBER 16, 2015
    [Content] Five Ways to Be a Content Marketing Hero
    When everyone is inundated with nearly obscene amounts of content across every conceivable digital channel, how do you create content that is going to stand out and grab the attention of your future customer? By being a content hero! Learn to deliver content that moves, solves problems, and incites action. What’s a Hero?
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Content] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Many people still use content marketing without a clear purpose. If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 10, 2014
    [Content] Four ideas to overcome content saturation in your niche
    Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don’t have to produce the best content. Content saturation is a legitimate strategy. Now let me address the “content purists” right away. I’m not saying quality is not important.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 9, 2016
    [Content] How Has Content Marketing Valuation Matured?
    I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. Liz is a frequent speake r on the topic of content marketing ROI, and in 2015 published a book with co-author Michael Brenner about how to measure content marketing success in business terms.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Content] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Content] What Is The Future Of Content Marketing?
    Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. What makes Content Marketing World so great? There are a lot of things, such as the mastermind behind the whole operation, Joe Pulizzi (@ JoePulizzi ) and his amazing staff at the Content Marketing Institute.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Content] Move From Branded Content To A Content Brand
    Previous interviews covered Marketing  Creativity ,  Big Data ,  Big Testing ,  Customer Experience ,  Thought Leadership , creating a  Content Culture , the roles of  Content and Technology , the  Future of Search , the  Science of Marketing , the rise of  Content Brands  and we asked whether the customer or the  Content is King.
  • ACT-ON  |  TUESDAY, FEBRUARY 16, 2016
    [Content] 3 Reasons Why Your Content Isn’t Converting
    You understand the value of content. You’re consistently creating valuable content assets. You’re even measuring your efforts and running a data-driven content strategy. And yet, you can’t seem to master the art of creating content that converts. 60-70% of B2B content sits unused. Determine your content gaps.  .
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 5, 2016
    [Content] How a Content Marketing Mission Statement Supports the Brand Story
    January 5, 2016 I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. Content Strategy Brand Storytelling content marketing content missionOne of my favorites is. read more.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Content] An A to Z of Content Marketing Best Practices
    There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. Video.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 3, 2012
    [Content] The Cost of Bad Content
    According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! (I’d love to know what the “other 10%” are doing?). What are the costs of producing content that never gets used? Content gating leads to a 40% abandonment rate.
  • JUNTA 42  |  WEDNESDAY, AUGUST 3, 2016
    [Content] The Biggest Content Marketing Trends in 2017
    I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research , the CMI team puts together the schedule for Content Marketing World 2016. Why do you create your content?
  • JUNTA 42  |  TUESDAY, JANUARY 3, 2012
    [Content] Coca-Cola Bets the Farm on Content Marketing: Content 2020
    Why Is Content 2020 So Important? Content 2020 feels more like an internal video prepared especially for the Coca-Cola marketing team, laying out their strategic vision for the future. Overall, it’s the strategy that Coca-Cola’s marketing future rest on the ideals of content marketing. It’s that important.
  • CONVERSIONATION  |  THURSDAY, MAY 1, 2014
    [Content] Content marketing strategy beyond the first degree(s): value chains
    Content marketing Ram Charan
  • TYPE A COMMUNICATIONS  |  MONDAY, DECEMBER 7, 2015
    [Content] Content is Too Important to Leave to a Content Department
    Content Strategy Customer Experience Brand Storytelling content marketing content strategyDecember 8, 2015 by Robert Rose There’s a saying, usually attributed to Hewlett Packard co-founder David Packard, that marketing is too important to leave to the marketing department. This sentiment. read more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 12, 2015
    [Content] 5 Overlooked Content Marketing Assets That Can Influence SEO
    Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. Cross-links to key content marketing assets and social media profiles. Relationships help create links and awareness of your content marketing initiatives. EMAIL COMMUNICATION.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [Content] The dangerous confusion of sales and content marketing
    Sounds a lot like content marketing, doesn’t it? Why you should be worried about content marketing. Frankly, I’m worried about content marketers. Try this: Google “how to create a content calendar” and tell me how many answers you get. Sometimes all you want is a burger, hold the content. We just want the content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Content] Do People Trump Content in Marketing?
    The most impactful “content” according to their research? Not any of the content we produce as marketers. We are overwhelmed with content today. Content’s larger objective Many of us live in the bubble of the content marketing community that has developed online and through events. Not a video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 5, 2015
    [Content] Igniting Content: A Tale of Two Ads
    But as you will see, the results were very different and both of them failed when it came to opportunites for igniting content. Click here if you cannot view the video above AT&T “Trophies” Igniting content — Two fails. Igniting content — Two fails. This is a tale of two ads. This is a tale of two ads.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 24, 2016
    [Content] How Industrial Content Marketing Increases Awareness and Creates True Differentiation
    Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing content marketing for distributors Industrial content marketing Industrial sales
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 15, 2015
    [Content] Content Strategy 101 - Creating Content with a Purpose
    Everyone wants their content to be seen, but if your content strategy is lacking purpose then are you creating content just for the sake of it
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Content] 7 Step Guide To Creating Perfect Content
    Those writers have discovered the foolproof formula for creating killer content with minimal effort or original thought. Content that consistently delivers results (shares and visits, not people that actually care, that’s not worth the trouble to measure anyways) for your efforts. The Perfect Content Marketing Formula.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2016
    [Content] How your personality aligns with social media content types
    believe there is some alignment between where you choose to publish and your personality type. A few data points to illustrate my theory: I marvel at the people creating fun and effective content on Snapchat. To truly stand out in 10-second content chunks, you have to be part news anchor, part comedian. By Mark W. Schaefer.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [Content] Six Expert Guides to Measuring Content Marketing Results
    Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured?
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, NOVEMBER 24, 2012
    [Content] Content Marketing is Not More Content Output
    It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” At least that was what I heard most often from many [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 1, 2016
    [Content] Industrial Content Marketing Boosts Sales for Distributors
    My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. The solution therefore must be this new-fangled thing called […] The post Industrial Content Marketing Boosts Sales for Distributors by Achinta Mitra appeared first on Industrial Marketing Today.
  • SCRIBBLELIVE  |  MONDAY, FEBRUARY 8, 2016
    [Content] 5 Things Spotify Can Teach You about Content Curation
    And what the heck does it have to do with your content strategy? When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content: Lesson #1: Add Unique Value.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Content] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?” As a result, I’d consider creating a unique piece of content to meet that need.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Content] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. How To Create Content That Converts? Tweet this !].
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 23, 2015
    [Content] Content: The Show That Never Ends
    Content Marketing Content Strategy content marketing content strategyJune 23, 2015 by Robert Rose Welcome back my friends to the show that never ends   We’re so glad you could attend   Come inside! Come inside! I was visiting with. read more.
  • ACT-ON  |  TUESDAY, JULY 5, 2016
    [Content] 3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content
    Jerry Seinfeld’s show “ Comedians in Cars Getting Coffee ” is not just good fun – it’s also built on a simple foundation of quality content gold, which you can replicate without breaking the bank on antique automobiles. Jerry the content genius. Jerry’s first content trick: Don’t reinvent the wheel.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content] Make Your Content Searchable, Shareable, and Snackable!
    So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. You’re creating quality content; why aren’t your prospects consuming it? Inbound Marketing Content MarketingBut how could that be happening? Not to worry, I have some quick tips for you that may help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 24, 2013
    [Content] SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
    29% of B2B marketers report that “producing enough content” is a challenge (source: B2B Marketing Survey ). The ethics of outsourcing content isn’t black and white. They want to read the content for which they paid. All too often, the content and the host blog look suspiciously irrelevant, even if they are good for rankings.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Content] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? How I.T.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 6, 2016
    [Content] Content: Not Another Channel
    Content this, content that. Content marketing, content strategy. Everyone's talking content, all the time. The question being most frequently asked is: who's responsible for all this content. All these divisions (and more) play a role in content marketing and in content strategy.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Content] Content marketing is NOT link building
    It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content Marketing. Both practices have strengths and weaknesses: Content Marketing.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 23, 2013
    [Content] The Building Blocks of Content Marketing: How to Plan Your B2B Content Library
    Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries.  B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today.  Photo credit: Saad Faruque.
  • JUNTA 42  |  MONDAY, JANUARY 12, 2015
    [Content] The Evolution of Content Marketing Will Include Intelligent Content
    It was early February 2014. I was super proud of myself because I had just finished the entire agenda for Content Marketing World 2014, still seven months out. How many of these content projects could be easily reused by other divisions or departments? Unlocking Your Content’s Potential #ICC2014 Keynote from Joe Pulizzi.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Content] Will Content Strategy Save Marketing?
    They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? The biggest challenge in Content Strategy?
  • AVITAGE  |  WEDNESDAY, MARCH 12, 2014
    [Content] What is Content?
    Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers.  This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives.  appeared first on Avitage.
  • THE POINT  |  TUESDAY, AUGUST 25, 2015
    [Content] A Follow-Up Strategy for Content Syndication Leads
    It’s important to recognize that content syndication leads are not like most sales leads. Furthermore, that individual hasn’t downloaded that content from your Website, and may not even be familiar with your brand or even remember your company’s name from the white paper they downloaded mere days ago.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Content] Attention, hamsters! Get off the content treadwheel
    Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? We’re knee deep in Content Spam. They brilliantly ran a study of IT buyers in the US and UK that directly connects irrelevant content with sales results. Cull your content regularly.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Content] The B2B Marketing Guide to Paid Content Distribution
    Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. Content Distribution Options. Promoted Tweets.
  • BIZNOLOGY  |  MONDAY, OCTOBER 28, 2013
    [Content] Where to Get an Education in B2B Content Marketing
    I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it.  Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.  Why your website needs to be the platform where most of your content is housed. 
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 8, 2015
    [Content] 5 Of the Best Data Visualization Examples from Content Marketers
    Although many companies use data to produce compelling micro content , only a few create content at a depth that puts them in the category of top-shelf content marketers. Content marketers are familiar with the unique data treatment of KISSmetrics, which builds out endlessly readable infographics on popular marketing topics.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 15, 2015
    [Content] Content Marketing for Manufacturers: Overcoming Writer’s Block
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 23, 2012
    [Content] Are you a content marketer or a content carnie?
    One sign that your blog is becoming successful is that it begins to attract attention from all sorts of spammers who want to buy back-links on your site, place promotional content through guest posts, or even pay you for favorable reviews. Content marketing? Are you trying to place content? Really? Here’s the reality.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, DECEMBER 10, 2012
    [Content] Are Manufacturers Turning a Deaf Ear to Content Marketing?
    Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Visit my website for more content on industrial marketing.].
  • WRITING ON THE WEB  |  MONDAY, APRIL 11, 2011
    [Content] Content Rules: Secrets of Writing Compelling Content
    Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. They wouldn’t have found me without my having published a ton of content online, and written a few things they agreed with. solve these problems. 2011).
  • B2B MARKETING INSIDER  |  MONDAY, MAY 5, 2014
    [Content] Top 50 Content Marketing Thought Leaders
    One of the topics I am extremely passionate about is content marketing. So I was thrilled to see and be included on this list of the Top Content Marketing Thought Leaders , published by Influence Relationship Management company Onalytica. ” The Top 50 Content Marketing Thought Leaders. Content Marketing #FutureOfMarketin
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Content] No, Content Will Not Kill Advertising
    The latest killers are the social media and content marketing stars. Although it is a weak impression, advertising delivers that impression at scale while often pushing towards a marketer’s content. Conveniently, content is the next step. The Content Experience. However, content doesn’t deliver the same scale.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2016
    [Content] 30-60-10 B2B Content Strategy
    Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. Content Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Content] Content Curation And 12 More Content Marketing Terms Defined
    Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. Content MarketingWhat key terms are missing?
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Content] Book Review: Content Rules
    The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.
  • CONVERSIONATION  |  SUNDAY, SEPTEMBER 23, 2012
    [Content] Content in Context: How Sharing Equals Creating Content
    The topic: content in context. It’s partially what content in context is about. The topic of content in context has been on my mind since over a year now. We have been saying content is king for a long time. Businesses were building websites without relevant content too often. It’s not content.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Content] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 14, 2012
    [Content] 7 Steps to Find Your Content Marketing Sweet Spot
    You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Content that drives overall visibility for your company is different.
  • TYPE A COMMUNICATIONS  |  TUESDAY, OCTOBER 6, 2015
    [Content] Research: Effective B2B Content Marketing
    B2B Marketing Content Marketing Content StrategyOctober 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Content] Lead Generation: 2 tips to transform your content marketing
    Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
<< 1 2 3 4 ... 288 289 >>