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  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 10, 2011
    [Content] Content Marketing Needs More Than Content
    A lot of companies have embraced the idea of content for use in marketing. This being said, there's much more to the practice of content marketing than just cranking out content. Segmentation capabilities - content marketing is NEVER one-size-fits-all. Editorial calendar - how does that story roll out with content?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 13, 2011
    [Content] How To Create Killer Content: Speak To A Customer
    One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Once that was done, we realized we had a HUGE content problem. Step 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 2, 2012
    [Content] Why Crowdsourcing is the Future of Content Marketing
    So if an online community can help build and launch a rocket, couldn’t it also solve your content marketing challenges? You are going to get a radically more effective product because literally crowds of engaged people are getting involved, providing feedback, and producing finished content for you. Think about that difference.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 1, 2012
    [Content] Search, Social and Content – The Keys To Inbound Marketing
    And you can’t do that with boring, promotional content. And you can’t do it without helpful content that isn’t properly placed on the channels your prospects are using. You need a search strategy that effectively places that content in all the places they search for it. Create content that tells a story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 6, 2012
    [Content] You have no excuse not to do content marketing
    Those no longer can be excuses to avoid a content marketing plan according to blogger, author and consultant C. a co-author with Ann Handley of Content Rules , describes how to get started with your program, even if your time is tight. The link to Content Rules is an affiliate link. Content Marketing Video blogs c.c.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Content] The B2B Marketing Guide to Paid Content Distribution
    'Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. Content Distribution Options. Promoted Tweets.
  • JUNTA 42  |  TUESDAY, JANUARY 3, 2012
    [Content] Coca-Cola Bets the Farm on Content Marketing: Content 2020
    Why Is Content 2020 So Important? Content 2020 feels more like an internal video prepared especially for the Coca-Cola marketing team, laying out their strategic vision for the future. Overall, it’s the strategy that Coca-Cola’s marketing future rest on the ideals of content marketing. It’s that important.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 20, 2011
    [Content] Have The Right Content. Help Your Buyers. Get More Customers.
    When you talk to most marketers and even the majority of business people, they get that the web , social media , mobile  devices and the  content  we place on these channels are all important factors in driving real business results. What is Content Marketing and this thing called a  Content Strategy ? is a Content Strategy.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Content] Forget Content Curation, Focus on Original Content in 2012
    Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Your 2012 Checklist.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Content] Matching Content to Buyer Personas
    How to match content to buyer personas. B2B marketers, how do you make content truly useful to customers? Tags: Content Let me answer that with a question:  do you know your customers’ needs, desires and behaviors extremely well?  So well, that you know what compels them? Don’t be quick to answer “yes”. What’s a persona?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 22, 2013
    [Content] Go short or go home. Can your content plan survive on 6-second videos?
    There’s no question … the world of content marketing is going “short.” The question you have to ask yourself is whether or not your content is actually surfacing in the results.  Content length and credibility. Can your content plan survive on 6-second videos? Is short a dead end? Like a celebrity.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 20, 2012
    [Content] 8 More Compelling Infographics About Content Marketing
    Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 16, 2012
    [Content] Six ways visual content marketing can blow your mind
    It really is a progression (bitter tongues may call it a regression) of how we consume content. Just like Shakespeare’s literature feels stiff and indigestible by today’s reading standards, so will purely text-based content in the near future. Create content-related images that capture your whole idea. Grrrr.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 6, 2012
    [Content] The Hemingway Guide to Content Marketing
    by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process. Well, maybe books.) Ezra Pound.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 29, 2013
    [Content] B2B Marketing: 3 reasons for adopting video content into your marketing mix
    Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Reason #1. The digital video audience is growing. Reason #2.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 12, 2013
    [Content] Content And Technology Will Define The Future of Marketing
    Ann Handley called for more brands to become  Content Brands. And Alan See reiterated that the customer and the content is king. started doing what’s become known as content marketing in the late 1990s with custom publishing, then moving into online and the full process as it’s practiced by a lot of people today.
  • THE EFFECTIVE MARKETER  |  FRIDAY, NOVEMBER 18, 2011
    [Content] Content Marketing Starts With Your Brand
    You are creating content. Your colleague on the other side of the cubicle is creating content. Even the receptionist with her Facebook updates is creating content. Content marketing experts tell you to find your voice. How is branding related to content marketing? Your Brand and Content Marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 1, 2013
    [Content] Content Creation Tips from a Texas Garden
    There are plenty of great tips for content creation. This is a collection of three tips on the easiest ways to curate and create content. Some marketers don’t invest in content development because they think it will consume all of their time, so they settle for less-than-great content. 'by Mindy Barenblat | Tweet this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 16, 2012
    [Content] A Multidisciplinary Approach to Breathtaking Content
    One of the unfortunate byproducts of our ability to rapidly create content is an incredibly short attention span. Short form content is rapidly flooding the Internet. Multidisciplinary Approach to Creating Content. Read Content Outside Your Field. Another great source of inspiration for your content is music lyrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 23, 2013
    [Content] Shut up and blog: How to create endless ideas for content!
    'Today I am going to share a subtle but critically important secret to developing an endless supply of fascinating social media content. What process do you follow to create new content ideas? The post Shut up and blog: How to create endless ideas for content! What process do you follow to create new content ideas?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 9, 2013
    [Content] 8 Content Marketing Ideas You Haven’t Tried
    Batista , a freelance writer, editor and content developer. Are you a rock star who can walk the modern marketing walk by tying your content initiatives to your overall ROI? Never fear a content conundrum — here are 8 fresh content marketing ideas to recharge your engagement and demand generation strategy: 1.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Content] The 5 Habits of Highly Successful Content Creators
    You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. But what does it take to become a good content creator?
  • LEAD VIEWS  |  TUESDAY, MARCH 20, 2012
    [Content] Top 5 content marketing mistakes that ruin your marketing efforts
    The more effective your content is, the better it persuades your prospect and the more it speeds up decision-making. The whole point of content marketing is to share regularly top-quality, relevant information with prospects and existing customers through various channels. Hard-selling, self-promoting content can have the same effect.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, DECEMBER 5, 2011
    [Content] Top Eight Reasons B2B Marketers Use Content Curation
    Marketers view content curation as a social as well as a content initiative. True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Building that kind of reputation means going beyond publishing top-notch content from third parties.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 29, 2013
    [Content] Five ways using “controversy” as a content strategy backfires
    'I recently listened in on a webinar where a young guy was pontificating on the best strategies to build an audience for your content. Is “controversy” really a sustainable position for a content marketing strategy? But is this a tactic you should mindfully pursue as a long-term content strategy? 1) It is naive.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 18, 2013
    [Content] Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline
    And content marketing is the slingshot that gives us a fair advantage.”. We want thought-provoking content: the kind of content that if you discussed it with your prospects in a crowded room, it should inspire an argument,” Stenitzer explained. Related Resources: Content Marketing: Slow, steady pay off for manufacturer.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 3, 2012
    [Content] The Path to Value from Content Curation
    Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. That doesn’t mean curation is not valuable.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 2, 2012
    [Content] Manufacturing Infographics for Content Marketing
    If done right, they can be very effective in content marketing for manufacturers and industrial companies. For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Does it fit your content objectives and company branding? Infographics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 1, 2013
    [Content] A content marketing framework for the digital age
    Youtility is packed with data and examples that set forth an unsettling new path for content marketing in the digital age. Simultaneously, we have the meteoric rise of content marketing as a marketing imperative. Youtility is a strategic framework for content marketing, and it’s a broad enough framework to also apply beyond content.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 2, 2012
    [Content] Content Marketing 101
    Creating and publishing great content is the key to getting new customers for your business. But how do you go about creating and publishing great content? Fortunately, three of our great guests on Mad Marketing TV  interviewed by me, Jeff Ogden of Find New Customers , are content marketing experts. Twitter:  @HolgerSchulze ).
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 7, 2013
    [Content] Industrial Content Marketing for Accelerating Sales Pipelines
    'Manufacturers and industrial companies that believe in content marketing are seeing good results from their efforts. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies champion content Industrial Marketing pipeline acceleration sales pipelines
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Content] We create content and content also creates us
    'Recently I was interviewed by my friend Elizabeth Sosnow and she asked me about an observation in Return On Influence : “We create content … but in a way, content is also creating us.” Yes, I create content. But as you see, content is also creating me. Now anybody can be heard. You’re a rockstar!”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Content] Proof Content Is Marketing’s Most Versatile Tactic
    But there’s one tactic marketers at every stage of funnel find valuable: content marketing. Below is a chart from the Content Marketing Institute’s 2012 B2B Content Marketing Report. As you can see, content is a favorite for every stage of the funnel – from awareness to generating leads to renewals.
  • JUNTA 42  |  THURSDAY, OCTOBER 13, 2011
    [Content] Creating a Content Marketing Team and Workflow Plan
    The workshop was based on our new book, Managing Content Marketing. The most compelling part of the workshop (at least according to the participants) was the topic of developing a content marketing team within the marketing department. The Content Marketing Process. Optimizing, Aggregating and Curating the Content.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Content] The 2014 Content Marketing Imperative
    78% of CMOs think content is the future of marketing  ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. Late stage content is still needed.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 24, 2012
    [Content] Content Marketing with Blogs: Online Persuasion
    Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my  Content Marketing with Blogs  ebook. The e-book formatting and design was done by my son-in-law, expert graphic designer and creative genius,  Scott Krakoff. Online Persuasion: Creating Desire.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Content] The Taco Bell Content Strategy
    'Author: Heidi Bullock We all know the saying, “there is nothing new under the sun”–this could be said for many things content related. fun way to think about content is what I call “The Taco Bell Strategy” You essentially have some ingredients. Use this same strategy for your content marketing.  The gordita. 
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Content] Copywriting 101: The Principles of Irresistible Content
    Whether you’re performing the role of copywriter, in the classic sense, or creating content such as a blog post , your challenge is to persuade your reader. He creates compelling content by telling stories. He''s a content marketing strategist, copywriter, creative director, speaker, and author. content creation Type one.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, DECEMBER 10, 2012
    [Content] Are Manufacturers Turning a Deaf Ear to Content Marketing?
    Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Visit my website for more content on industrial marketing.].
  • WRITING ON THE WEB  |  TUESDAY, JULY 12, 2011
    [Content] 6 Writing Tips for SEO Friendly Content Marketing
    Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Lists (much like this one) are great for both SEO and content purposes. Both, of course. Digg this!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 22, 2013
    [Content] Industrial Content Marketing – Dazed and Confused
    am finding industrial content marketing in [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial blogging Industrial Marketing SEO Please click on the headline to read the full article.
  • THE CONTENT FACTOR  |  WEDNESDAY, JUNE 15, 2011
    [Content] Content Strategy, Straight Up
    A wonderful discussion thread was started by Own McDonald in the Content Strategy group on LinkedIn, with this challenge: I challenge any CS group member to offer a working definition of content strategy that's light on industry-speak and easily digestible for the average marketer in 100 words or less. Straight up. read more.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 27, 2012
    [Content] Inbound Marketing: Do You Have A Content Destination?
    B2B Marketers have always been doing content marketing. To meet the needs of today’s buyers, we need dynamic content destinations that deliver educational, helpful and rewarding experiences to meet the needs of our buyers’ earliest questions. One way to accomplish part of this is to create a destination for your content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 24, 2013
    [Content] SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
    29% of B2B marketers report that “producing enough content” is a challenge (source: B2B Marketing Survey ). The ethics of outsourcing content isn’t black and white. They want to read the content for which they paid. All too often, the content and the host blog look suspiciously irrelevant, even if they are good for rankings.
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Content] 12 Tips for Creating a Social Media Content Strategy
    Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. Content strategy is not about what you want to provide. What’s working?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 1, 2012
    [Content] What Does a Content Marketing Strategy Mean for Industrial Companies?
    I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. The H stands for How.
  • CONTENT MARKETING EXPERIENCE  |  SUNDAY, JULY 14, 2013
    [Content] Content marketing lessons for the present: content is king revisited
    '“Content is king” Now content marketing is being embraced by virtually every marketer, it’s an (old) adagio that pops up on the Web every single day.  Some use it to say content has become king in nearly everything we do. Others use it to say not content is king but something else is; for instance, [.]
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Content] Content Shock: Why content marketing is not a sustainable strategy
    'This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. But in the world of content marketing, the prices cannot fall because the “price” of the content is already zero — we give it away for free.
  • WRITTENT  |  WEDNESDAY, MAY 15, 2013
    [Content] 15 Key Facts about Content Curation
    'For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Finding the Right Content Is Tough.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 16, 2012
    [Content] Content Marketing Seen As Important But Brands Slow To Act [Survey]
    Econsultancy and Outbrain recently released a  content marketing survey report  that highlights the importance content marketing but also that marketers have been slow to define their strategy. While the report costs $400, Econsultancy and Outbrain are offering this sample content marketing survey report  at no charge.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Content] Your Content Marketing Must Become Convenient
    Let Your Audience Control Access With DVRs and Video On Demand, we look for the content we like and we expect it to be easy to access. Similarly, your marketing content should be what people are looking for and be easy to access. Create Paths in Your Content Why do you see multiple Starbucks locations on a single corner?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 1, 2011
    [Content] Creating Digital Content for Industrial Marketing
    “We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. can sense the confusion in the room or over the phone when I tell them that creating engaging digital content is much more than copywriting. Easy, right?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 1, 2010
    [Content] Content as Advertisement
    Content has long been a key driver of success for great B2B marketers in today's world. That's nothing new, and we've talked about related topics such as the content gap and the need to get more subject matter experts involved. However, one challenge that remains is how to draw attention to your content. Did it work?
  • CONVERSIONATION  |  SATURDAY, SEPTEMBER 10, 2011
    [Content] Content Marketing As A Process: Three Rules Before Starting
    Content marketing is defined as a marketing technique. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROI
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 12, 2013
    [Content] Why research firms are screwing up content marketing
    Data and research are certainly taking on an interesting new role in the field of content marketing. Some of the ideas we discuss in the podcast … If companies can’t make as much money from their research, are they using their data as a content marketing promotional tool? 'An early Google Pants sighting.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 25, 2012
    [Content] Industrial Marketing Content that Helps Buyers
    It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. Online product configurators.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 15, 2013
    [Content] Does Your Website Content Meet the Needs of Industrial Buyers?
    'When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 6, 2012
    [Content] What’s the Real ROI of Content Marketing?
    by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. We found that the cost-per-lead of content marketing was lower by 31% and 41%, respectively.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 5, 2011
    [Content] Are You Crushing Your Customers with Content?
    That’s because proactive companies are constantly developing customer content that addresses customer challenges. But if your teams aren’t in constant communication, you can end up crushing your customers with redundant content. In content marketing there are signs you’re doing too little or too much. It’s a good feeling.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Content] How to Power Your Sales Funnel With Video Content
    Video can power your sales cycle at every step of the buying process, but not all content is relevant to everyone. Different content appeals to viewers at different times, so this post outlines what kinds of videos you’ll want to have prepared and when to serve them up to your audience. Top Of Funnel Video Content.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Content] 33 Stats On The Future of Content Marketing
    'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused. ~
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 3, 2013
    [Content] 31 Content Marketing Ideas that Will Revolutionize Your Business
    Here’s a list of 31 ideas and thoughts, which I believe will make an immediate impact on your content marketing, even if you only execute a few. All of these are highly actionable ideas that can inspire innovative, engaging content marketing. Find one or multiple partners and launch a content marketing project together.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Content] New Research: B2B Content is a Dead End
    According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? This practice should not stop at your website.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Content] Just In: The State of Content Marketing in 2014
    'Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. As we’ve written about here, visual content is the future.
  • INBLURBS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Content] Original Content builds you Trust and Customer Loyalty
    In a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with their target audience. The most popular channel to share content is social media.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 15, 2013
    [Content] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
    There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. This is only a content summary. Visit my website for more content on industrial marketing.]. For many, the two are synonymous and it is just a [.]. Please click on the headline to read the full article.
  • CONTENT MARKETING EXPERIENCE  |  SATURDAY, SEPTEMBER 14, 2013
    [Content] Content marketing: strategy and practice in an integrated marketing context
    'Content marketing is the strategic and de facto use of content in the customer-facing and marketing context. Content marketing is an umbrella term for a range of tactics and techniques whereby content is used in a strategic, consistent, continuous, customer-centric and connected way to [.] Content marketing
  • AVITAGE  |  WEDNESDAY, OCTOBER 30, 2013
    [Content] Before Your Next Content Project
    'This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 27, 2012
    [Content] If Content Is King, Then What’s Queen?
    In the word of marketing, content is said to be King; it educates people so that they know, like, and trust you well enough to do business with you.  But great content doesn’t distribute itself.  And so this begs the question: If Content Is King, Then What’s Queen? If Content is King, then what is your marketing Queen? 
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Content] Big Data Is Driving Content Marketing Strategy
    CMOs Shift Budget To Content Marketing. My last article  made a direct connection between Big Data and Content Marketing. Data is a core element to the success of any content marketing effort. Some of the key findings: 95% of CMOs report that content marketing is important to their business. Content Marketing
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Content] Monday Marketing Term: Content Mapping
    Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content mapping is closely related to Information Architecture and UI (user interface) design.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Content] ‘Snackable’ Formats Driving Content Marketing
    When Oracle Eloqua and LookBookHQ, teamed up to produce our report on the State of Content Marketing 2014 for the Eloqua community, one of our most promising observations is that Modern Marketers are making their content more ‘snackable’, visual and engaging, which is fantastic news for B2B prospects! Everybody wins!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 5, 2012
    [Content] Is Your Industrial Content Marketing Reaching a Dead End?
    In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. The problem as I see it is that many of these industrial companies still think of content marketing as a one-off marketing campaign. Answer – Create higher value content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 9, 2013
    [Content] If I give away my content, don’t I give away my business?
    They earnestly tried to understand what I do for a living but it seems like the idea of giving away content is a completely foreign concept in the “traditional” business world. The content conundrum. few months ago, I was approached by an entrepreneur who wanted to create a premium content site for small business advice.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Content] Social Media is Lowering Our Content Standards
    Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. In fact, you probably aren’t required to share content at all. Say Why.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, FEBRUARY 4, 2010
    [Content] Deep Searches and Content Proliferation
    As the effect of social influence on search results increases, this trend will only increase as deep content, of a quality determined by the social influence of specific experts in that topic area, can be even more easily discovered. Tags: Social media Discovery search Content Take, for example, search.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 29, 2013
    [Content] Priming Industrial Websites for Content Marketing
    This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns 'Many of my industrial clients are starting to plan and budget for 2014.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 9, 2012
    [Content] Content Marketing is a Juggling Act
    Content marketers need to deliver results in an environment that is constantly changing. Faced with these constant changes, content marketing can either devolve into a series of reactionary random acts of marketing or take the changes in stride. Is your content strategy and organization up to the task? Your budget doubling.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 20, 2012
    [Content] Industrial Content Marketing is Not Just for SEO
    Content marketing is a central topic in most of my recent conversations with industrial companies. The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). However, your industrial marketing content must do a lot more than just SEO. That is the good news.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 27, 2013
    [Content] Old Content is the King of Content Marketing
    'You don’t need more content. You need old content. Old content is the real king of content marketing. Better content isn’t enough when your competitors have good old content. And it is why you need to start now, before all of your competitors get their old content established. Your Turn.
  • LEADSLOTH  |  WEDNESDAY, AUGUST 11, 2010
    [Content] 25 Great B2B Content Marketing Articles
    While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing? Personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 31, 2012
    [Content] What NBC’S Olympic Coverage Teaches About Content Marketing
    But when it comes to the Olympics, NBC’s work is invaluable for viewers and instructive to people who use content marketing to attract and retain customers. Look and listen closely and you can distill four criteria for creating compelling content. As a content creator you need a similar grasp of your subject’s technical details.
  • JUNTA 42  |  THURSDAY, AUGUST 9, 2012
    [Content] 3 Alternative Content Marketing Strategies
    With Content Marketing World coming up in just a few weeks, I’ve been thinking a lot about the future of content marketing. Along with the big issues of content management, content sourcing, content distribution, content integration, etc., Content Marketing Content Strategy alternative strategies
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 17, 2013
    [Content] An idea to help you create content — even if you can’t write
    is fun and valuable tool to curate content … and it seems to be exploding across the web. The user-friendly tool allows you to create a beautiful “social magazine” of your favorite content … even if you can’t write a sentence. and how does it enable content curation? Founder Guillaume Decugis.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Content] Content Marketing: Goals, Issues, Strategies
    I’ve been thinking about all this content marketing we’ve been exposed to lately.  Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  SEO has forced us to write as much content as possible to drive backlinks and increase search visibility. .
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Content] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    It’s very rare that anyone prefers the packaging of an item to its contents. So while appearance is important, content is still king. Similarly, in web marketing and everything on the social web, visitors read content, search engines refer to content and determine the ranking of your website. Information Era.
  • B2B MEMES  |  FRIDAY, NOVEMBER 12, 2010
    [Content] Content Marketers: Think “Editorial”
    One of the most exciting areas today in the realm of what we used to call publishing is content marketing. A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 16, 2012
    [Content] How to Balance the Content Marketing Equation
    As the person responsible for Eloqua’s content marketing efforts, that’s how I felt when reading Altimeter Group’s latest research: Content: The New Marketing Equation. When I think about inspiring colleagues to participate in our content efforts, I think first about my colleagues in marketing. It involves everyone.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Content] Why You Should Stop Mapping Content Formats to the Buyer’s Journey
    I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. The purpose of your content is to deliver information. Yeah, right.
  • AVITAGE  |  WEDNESDAY, MARCH 12, 2014
    [Content] What is Content?
    'Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers.  This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives.  I’m not really sure.
  • SOCIAL MARKETING FORUM  |  SUNDAY, APRIL 14, 2013
    [Content] 10 Blogging, Content and Social Media Metrics and How to Improve Them
    'A white paper from Vocus identified 10 key blogging, content and social media metrics. Content marketing Social media marketing blogging metrics content metrics social media metrics We summarized them and looked at five metrics in-depth. We also added several tips to improve them.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Content] 16 Free Tools That Make Content Creation Way Easier
    'About two years ago, while on vacation from my job prior to HubSpot, a friend sent me an Instagrammed photo captioned, "Meet Content Bot 3000!" For the rest of my vacation, I received one photo a day of Content Bot trying to do various parts of my job. On the final day of my trip, I got one last picture of Content Bot. Not yet.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 14, 2014
    [Content] Why You Should Shift Your Content Marketing Focus to ROI
    'Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Measuring the Impact of Content.
  • AD YOUR COMMENT HERE  |  FRIDAY, MARCH 16, 2012
    [Content] Infographic of the Week: 22 Ways to Create Compelling Content #infographic
    Copyblogger gives us a few ways to get over the content creation challenge that many of us feel (all too well!). content production Infographics content creation content marketingThanks guys, we all needed that!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Content] A process to connect social media, content marketing and sales
    You’ve probably heard the term “content marketing.&# Here’s a method you can use to determine where content and social media fit into your online sales strategy.  Next, look at where content can provide a good touchpoint. By Neicole Crepeau, Contributing {grow} Columnist. It’s both expected and accepted.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 27, 2012
    [Content] Case study: Medical practice increases revenue, conversions through content strategy
    The medical practice deploys a variety of content marketing methods: eBook. The eBook recently was named a “Magnum Opus” award winner and will be highlighted at the upcoming Content Marketing World. Content Marketing facebook YouTube and video content marketing social media and health care social media marketing
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 17, 2014
    [Content] Content Marketing Is The Top Marketing Priority of 2014
    According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This was followed by Mobile (18%), and Content Marketing (15%). Agency folks see Mobile marketing (21%), followed by customer experience (20%) and Content Marketing (13%) as the most exciting opportunities in marketing. My View.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Content] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    'Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. You still want your content to be, as Jay put it, really awesome. Content Marketing
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 14, 2012
    [Content] Slideshare: The Quiet Giant of Content Marketing
    SlideShare Infographic: The Quiet Giant of Content Marketing. We love to read your comments and when you share our content on social media. Marketing content marketing Find New Customers lead-generation lead-nurturingDon’t know if you heard the news, but Slideshare is now totally re-written in HTML5. So what?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2011
    [Content] 4 Reasons to Use StumbleUpon for Your B2B Content
    Finding good content online occurs much the same way – search engines are the direct lines to what you’re looking for, social channels are your friendly recommendations, but what about the chance discovery? StumbleUpon allows users to see randomly selected content relevant to their interests and favorite what they enjoy most.
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