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  • SAZBEAN  |  SATURDAY, JUNE 22, 2013
    [Content] Top Internet strategy, marketing and technology links for the week of June 22, 2013
    MarketingProfs) How Consumers Are Using Their Phones, And What It Means (Business Insider) Twitter Said To Be Preparing Location-Based Ads For Clicks And Bricks (TechCrunch) The post Top Internet strategy, marketing and technology links for the week of June 22, 2013 appeared first on Sazbean. News & Notes
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Content] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    But that’s no reason not to ask for it, especially if online video is becoming an increasingly important part of your content mix. Here are some tips to make sure you’re getting a Marketing Automation Platform that will not only fit your current video marketing needs, but also scale as you produce more and more amazing content.
  • MI6 MARKETING AGENCY  |  FRIDAY, FEBRUARY 10, 2012
    [Content] Are You Giving More than Your Receiving?
    But, what is missing is a sound content development/thought leadership plan along with the mindset that buyers no longer want to be communicated “at” (did they ever). Instead, they want quality content and when it comes to social the opportunity to engage. Save Some Time on Us. We call these our Fave Five Posts. Is it?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Content] How Kele Developed a Personalized Email Strategy
    Many marketers map out their content strategy based on what they think would resonate with customers, but don’t have real insight into what customers actually want to hear. The goal was to create a unique content and communication strategy for each of the nine new segmentations. Follow Jen on Twitter @Jenny_Iggy. Email marketin
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 25, 2012
    [Content] Business tweeting is a life-sentence
    Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. My first question is: why have you waited until now? My second is: why now? Is that your solemn vow? To a point. As of October 2009, the company had about 7,000 employees, 700 of them in Tulsa).
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Content] 5 Actionable Insights to Extract From Your Landing Page Analytics
    Your Offer Wasn't Evergreen: Underperforming landing pages could also be an indicator of content that wasn't evergreen (AKA long lasting). Some content just doesn't stand the test of time well, and even solid evergreen content needs updating from time to time. And where there are landing pages, there is data. It's true!
  • MEASURABLE MARKETING  |  MONDAY, APRIL 11, 2011
    [Content] Business Blogging Analytics – 5 Metrics to Measure Success
    The number of subscribers that your blog gets can give you a good idea of how effective your blog content is (how sticky it is). The better your blog content, the more people that will want to subscribe to receive regular updates from you. How many other websites are linking back to your website’s content? Reach.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 13, 2011
    [Content] K’s Top Five for the Week – February 13
    Steps to Creating an Effective Content Mix via @junta42. With all of the demand to create “fresh” and “remarkable” content it’s no wonder that planning content can get overwhelming. Reasons Why Content Marketing IS the New SEO for Inbound Marketers via @B2CMKTGInsider. This is good news for content marketers.
  • LOOPFUSE  |  TUESDAY, AUGUST 27, 2013
    [Content] Being a great CMO
    Never tried sponsored content before? Time to understand how you can insert your awesome content (not ads) into the flow of how people are consuming information important to them. 'Greatness can be defined in many ways… “To be great is to be misunderstood.” – Ralph Waldo Emerson. Be not afraid of greatness.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 7, 2012
    [Content] Does Automation Impact Lead Conversion Rates? [CHART]
    Sending campaigns based on your buyer’s timeline, will ensure they are more interested in the content you deliver.  However what we were surprised to see was that as conversion rates have decreased, automated campaigns dropped only 30% over the past 3 years, compared to 75% for “batch n’ blast” campaigns. 
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Content] Inbound Marketing Takes Time: How Should You Be Using Yours?
    You have lots of preparation to do beforehand like setting goals, researching buyer personas, doing keyword research, setting up your site with calls-to-action and landing pages , writing blog articles and premium content , setting up lead nurturing sequences , and so on. Creating Content. Once underway, here''s what needs to happen.
  • VOLACCI  |  WEDNESDAY, JULY 24, 2013
    [Content] 7 Features Every Great Newsletter Should Have
    It also gets your readers thinking about who else could benefit from your valuable content. Make sure you include this data in the footer, which keeps your content from being marked as SPAM or from being unsubscribed. It will allow your follower count to grow and your content is more likely to be shared. CTA: Or Call to Action.
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Content] Social Media and Lead Generation: Befriending Your Audience
    Is your website mobile friendly, and do you follow content best practices? If you haven''t already, check out Chris Gaffney''s article on Superpowered Digital Content Marketing , which covers how all the different puzzle pieces of content marketing work together to enrich your website.  . Is everything in order? Ask yourself:  .
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Content] A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]
    It''ll teach you how to: Target Facebook advertising and content to people who have visited your website, used your app, or signed up for an email list. 'Don''t think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. put together the following infographic.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [Content] Conclusions from study: Sales Speaks – Perceptions and Ponderings on Marketing Leads
    For instance, instead of taking directly to a link to content (they fill out the form and get the content), email a link for the content to them. This ensures they use a valid email address – they don’t get the content without it. While you’ll still get a bad record, they will not get your content.
  • HUBSPOT  |  SATURDAY, JUNE 7, 2014
    [Content] The Definition of Social Selling [In Under 100 Words]
    Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy. 'Social selling isn''t just a buzzword -- it''s become a crucial way for successful sales teams to communicate with their prospects. social selling
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content] 13 Little Landing Page Experiments That Can Make a Big Difference
    People come to the page, fill out a form, and get a piece of content. But what if most of the people downloading this piece of content are already leads? They''ve downloaded another piece of content already but haven''t done anything since then. Do they get the piece of content via email? And that''s just one example.
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Content] 20 Inspiring SlideShare Presentations Every Marketer Should See
    While the content of the presentation is extremely valuable, we admire the way Help Scout used typography in its design. Even though this SlideShare is almost 100 slides long, its content is pure gold. 6) Crap, the Content Marketing Deluge, Velocity Partners. The Content Marketing Deluge. Some have gorgeous designs.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Content] 14 Experts Predict 2013 Social Media Trends for Small Business
    In 2013, for businesses small & large, I predict that the quality of online relationships and content will rise to the occasion in the vast sea of social media. Companies will begin to understand that social, content, and SEO are linked and more integrated than ever.”. So, I decided to go with 14 predictions instead. Meghan M.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Content] Social Media ROI – You’re looking in the wrong place
    Co-created content. About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. It just makes so much sense. The real ROI of social media. They estimated that between $900 billion and $1.3
  • DIRECT RESPONSE COACH  |  TUESDAY, OCTOBER 16, 2012
    [Content] The House of a Thousand Doors
    How creating a website today requires a new “content marketing” mindset. remember the first website I created.  It was the typical five-page website.  I had a Home page along with separate pages for Services, Industries, About Us and Contact Us. organized my website in what seemed like a logical way.  I used my [.].
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Content] Want to Squeeze More Conversions Out of Your Landing Pages? Read This
    There''s no one right answer -- it all depends on what your goals are and what kind of content you''re giving up after people fill out the form. Don''t forget about your mobile visitors and make sure you''re testing out content for all devices. If not, you may need to rethink your mobile landing page content. 'Let me guess.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Content] Study shows social media usage surging at large companies
    What kinds of content people expect from brands and companies. In the past year, these business giants have increased their adoption of blogging by 5%, their use of Twitter for corporate communications by 11% and their use of Facebook pages by 8%. The 139 corporations with blogs come from 54 of the 71 industries represented in the F500.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Content] How to Track, Analyze, and Improve Your SEO Strategy
    With this information, you can prioritize your SEO efforts on creating content and generating inbound links around search terms that drive qualified traffic to your website – not just any traffic. Adjust Your Content and SEO Strategy Accordingly. You create content and generate quality inbound links around the term!
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Content] What is a Community Manager and Does Your B2B Company Need One?
    Ideally, this person should be savvy in online and digital marketing and may have responsibility for items ranging from communications and PR to social media, events, and even content creation. In the marketing field, the term “community manager” has become increasingly popular. So what does this term really mean?
  • HUBSPOT  |  MONDAY, JULY 16, 2012
    [Content] Top Chef, Marketer Edition: Quickfire Solutions for Difficult Marketing Problems
    At first glance, none of these resources seem directly related to blogging, but there's something to be done with each of them to help you solve your content shortage problem. Offer them inbound links back to their website so their content creation for your blog reaps them benefits in return. Blog content. What are we to do?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 13, 2012
    [Content] My Meat and Potatoes Approach to Marketing
    You just have to produce content your prospects and clients can use. “You can take your blog content and repurpose it into your newsletter,” I find myself adding, “which is what will get you leads. Adam Jacobson of Red Three Consulting in NY, writes a terrific blog. The posts that entertain people don’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Content] Click Ad Fraud is out of control — Here’s how you can fight back
    In a recent post , he explained how it works: “The bad guys first create networks of useless sites, where content is automatically assembled by scraping the web. In a recent post, he explained how it works: “The bad guys first create networks of useless sites, where content is automatically assembled by scraping the web.
  • WRITTENT  |  THURSDAY, JANUARY 23, 2014
    [Content] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
    Creating a content strategy, an editorial calendar, and writing your first post aren’t for the faint-of-heart, but many bloggers find that growing an audience is their biggest challenge. As you begin to try and decode the secrets to getting more website visitors, more seasoned bloggers will advise you to “write better content.”
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 9, 2010
    [Content] Blog Best Practices: 8 Writing Tips to Generate Leads From.
    Two kinds of posts - Original content and resources content. Try to do at least one original content a week. Here are some best practice tips that will help you generate serious traffic to your blog: Post titles - Choose key phrases that you can dominate in Google by using them consistently. take my survey [link].
  • WRITTENT  |  THURSDAY, DECEMBER 5, 2013
    [Content] 15 Old and New Ways to Find Blogging Inspiration
    To use this viral content machine to your advantage, you must start with research. If you most often utilize visual thinking (also called “right brained learning” or “picture thinking”), being exposed to lots of visually interesting content or witnessing breathtaking moments will surely give your creativity a boost. 4.    Buzzfeed.
  • WRITTENT  |  TUESDAY, JANUARY 21, 2014
    [Content] Save Time Blogging: 15 Proven Productivity Hacks
    'How long does it really take to create content? ve been creating web content professionally since late 2010. List posts are among the most popular and shareable kinds of content online. When you’re developing list content for your own blog, don’t feel you need to flesh out each item from top-to-bottom. Outline First.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 4, 2012
    [Content] Social Business Q&A: 10 Questions with Augie Ray
    run content marketing at Eloqua. Social strategy is, for us anyway, a component of content strategy. In your opinion, what’s the difference between content marketing and social media marketing? Content marketing and social media marketing are two circles in a venn diagram. Maybe it inspires, or perhaps it irritates.
  • EMAGAZINE B2B BLOG  |  THURSDAY, MARCH 21, 2013
    [Content] What eMagine Customers are Saying: Client Recommendations
    The content management system allows everyone on the marketing team to easily update the website as needed and the built-in templates ensure that pages maintain a consistent, professional look.” ” Bill Xydias, Content Director at The Goddess of the Hunt , Greater Boston Area. would recommend them for work anytime.”
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 12, 2010
    [Content] I don’t want to lose you!
    So what sucks about this is that my most loyal RSS subscribers, the ones who subscribed back in my wordpress.com days, will see the lights go out on my content. I’m going to follow this post up immediately with some real content that I hope you will find more valuable. Here’s why this sucks. But I hope you will stay.
  • HUBSPOT  |  TUESDAY, OCTOBER 26, 2010
    [Content] 6 Easy Ways to Get More Visitors to Your Blog
    By now, we all know that content is king and that creating remarkable content on a regular basis will pay off sooner or later. You could have written the most remarkable content in the history of the blogosphere, but people won’t read it if they weren’t intrigued enough by the post title to click through. ”).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Content] New Social Media Features for Marketers to Be Aware Of [Marketing Update]
    By opening up more of its content to the public, Facebook is increasing your content's chances of showing up in search engine results. Facebook's subscribe option also allows individuals to grow their following and determine which content they want to make viewable to certain groups of friends or subscribers.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 29, 2013
    [Content] 5 Facebook No-Nos That Turn off Your Customers
    To make sure your content breaks through the Facebook clutter , Hancock tells companies not to engage in these five Facebook no-nos. Don’t post bad photos and bad content. Post content that’s relevant to your business and usable to your audience, Hancock advises. Those days are long gone.  Don’t sell, sell, sell.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 8, 2009
    [Content] ClickInsights: How should case studies be used in marketing activities versus sales activities?
    Joe Pulizzi's and Newt Barrett's book Get Content. She is also adept at content marketing, international web marketing and social media marketing. Joe Pulizzi's and Newt Barrett's book Get Content. But also, sales reps refer to that same content when engaging with prospects in the sales process. Blogs. Books. Others.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Content] 3 Truths to Help Balance Marketing Technology Mayhem
    'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses. Kristin is also a proud marketing nerd. This is our moment.”
  • FATHOM  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Content] The Top Revenue-Driving SEO Strategies for E-Commerce
    Not only are SEOs battling just to maintain rankings, but we’re challenged on a daily basis to be creative and distinguish ourselves from the competition, generate compelling content with share-ability, and ultimately, drive traffic and revenue for sites all at the same time. 'It’s not easy to be a search-engine marketer anymore.
  • VIDYARD  |  MONDAY, DECEMBER 16, 2013
    [Content] inContact: Using Video Marketing to Drive Millions in Pipeline
    'Whether you’ve got a few videos or you’re a seasoned video marketing pro, it’s always good to get a sense of how top brands are connecting their content to ROI. Scott also qualifies leads by setting up a video content journey. Can’t Get Enough Great Content? The future of Video Marketing for inContact.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 29, 2011
    [Content] Social Media Marketing Tips for 2011: How NOT to Spread Yourself Thin
    Bring content, not noise. If you want to be cherished, update with medium frequency and stellar content. It’s 2011.  Facebook is fun, but you wouldn’t want to waste a whole workday on there. Unless you have a staff dedicated to your daily Internet presence, it’s best to set a few professional boundaries and goals. Double up.
  • THE B2B RESEARCH BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Content] Three customer insights for your marketing plan
    And if content marketing is your thing, then this understanding ensures that your content is of interest. Spring.  As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights.  But insights into what exactly?
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Content] The Nonprofit's Guide to Better Social Media Marketing Through Employees
    Savvy businesses understand the force-multiplier effect that their employees can have on content distribution through social media. Plus, real people tend to get higher engagement than brands because their content doesn''t feel like an advertisement, even if an appeal is involved. Encourage Content Creation. Coordinate Postings.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [Content] Weekly Wrap Up - April 15
    How to Find the Right Type of Content For Your Business by @ tpisello via @ Junta42. Tom Pisello breaks down SiriusDecisions' Demand Spectrum to help marketers understand the content they should develop to meet three categories of demand So much bloggy goodness! This week is no exception. Have another favorite post from the week?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 3, 2012
    [Content] Blogging turns the notion of competition upside down
    couple competitors have used my original content in their company eNewsletters. They are taking my content (without permission) to compete against me in the marketplace. I had to laugh out loud when I took this phone call the other day. Here is how it went: ME:   So what is it exactly that your company does? ME:   Really. HIM:  I know.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 14, 2011
    [Content] ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on
    After all, separate systems must synchronize databases, campaigns, users, content libraries, activity histories, and other things, adding cost and complexity. The engine supports dynamic content, which is unusual for lower-to-mid-tier marketing automation products. What’s missing from the list is CRM integration. But I digress.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 29, 2010
    [Content] thinkAnalytics Helps Marketers Optimize Customer Treatments
    Its most common applications, churn reduction for telecommuncations companies and content recommendations for video-on-demand services, are in situations where customers explicitly identify themselves, so this is not an issue. Summary: thinkAnalytics provides a robust decision engine to help make optimal recommendations across channels.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 18, 2013
    [Content] The Critical Importance of Sales Lead Generation today
    Ongoing content marketing. 'Buffer The balance of power has shifted from sellers to buyers. Sales Lead Generation is a must. Gerhard Geschwander of Selling Power once asked meeting attendees “How many of you have purchased a product from Amazon in the last year?” ” Every hand went up. ” Not a single hand went up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2011
    [Content] Connecting Social Media Marketing with Buyer Behavior
    This means that there is a greater appetite for information – and therefore a greater burden on the brands to create more content of all kinds, in order to satisfy this hunger. Marketers often agonise over whether to allow their content to spread freely or to use it to generate leads by insisting on a data capture form.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 7, 2014
    [Content] The seven traits of an effective digital enterprise
    'I really enjoy the free content provided by McKinsey & Company’s Insights. It is a wonderful example of establishing thought leadership through content. So not only does McKinsey have great content, they also present it in a beautiful way. really enjoy the free content provided by McKinsey & Company''s Insights.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Content] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    Tie In Marketing Automation Prospect Reports – Leverage additional reporting to establish whether SEO landing pages and content assets are being accessed by prospective customers. What Google’s Omission of Organic Keyword Data (not provided) Means for Search, Social & Content Marketers – via TopRank. – via Moz.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 3, 2011
    [Content] Is Sentiment Making Brands Stupid?
    think brands need to focus on the broader content being used about a brand. I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 9, 2010
    [Content] How to Get More Social on Twitter
    to show people why they should follow you for access to great content they find useful. For some B2B marketers, Twitter isn't intuitive. could come up with a list of reasons why not, but you can probably do that on your own. The thing is that many B2B companies want to establish a social media presence. We are, after all, people.
  • MARKETING-GIMBAL  |  FRIDAY, JULY 2, 2010
    [Content] The Ultimate Business Differentiator
    A reminder to everyone in business, that in the age of user generated content, world class brand experience, from 1st touch through the entire lifetime of the customer is of paramount importance and is the ultimate brand differentiator. Soldiers Have.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Content] 6 Ways to Get Booted From Twitter's Search Results
    For a few years now, there have been murmurs of Twitter censorship, algorithmic filtrations of user content, and subtle squashing of free speech. The same rules apply on Twitter as on the rest of the web: content quality matters. Turns out, there are some things that can get the little blue bird angry enough to shun you.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Content] 25 Facebook Page Ideas You Haven't Tried Yet
    This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. But how can you keep the content you post on your Facebook page fresh? Here are 25 ideas to liven up the content you share on your Facebook page and make your fans excited to check your page often for updates. Posting Statuses on Your Wall. ”).
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 16, 2011
    [Content] Why Businesses Are Failing to Get Results with SEO Marketing?
    Combining it within an inbound marketing strategy that uses appealing content to persuade and engage with visitors will ensure that they don’t leave as soon as they get to your website. SEO: dead weight or dead cert? But do companies actually know what they’re taking on when they reach for SEO or ring that SEO agency for help?
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [Content] ClickInsights: What is the ideal length of a white paper?
    Content is still king, so grant your prospects some love by giving them a great content-rich white paper. She is also adept at content marketing, international web marketing and social media marketing. Joe Pulizzi's and Newt Barrett's book Get Content. He’s all about writing helpful content and making screwy videos.
  • HUBSPOT  |  SATURDAY, APRIL 5, 2014
    [Content] The Definition of Marketing Automation [In Under 100 Words]
    With that approach, marketers can provide personalized, relevant content to their contacts throughout the entire relationship. 'Marketing automation is often thought of as just software to help nurture contacts more efficiently. But there''s more to it than that. marketing automation
  • VOLACCI  |  MONDAY, SEPTEMBER 23, 2013
    [Content] Best Practices for Podcasts
    'Creating and uploading a podcast can be a quick and fun way to enhance your content marketing strategy. As with any piece of content, the first (and potentially most important) thing to be aware of is the target audience you want to speak to. If you produce great content but no one can access it, what’s the point?
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Content] Is “social media campaign” an oxymoron?
    m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. So maybe this is your funnel on Facebook: Build spikes in traffic with contests and giveaways and then try to slow the losses with content so that the overall pipeline grows somewhat after the giveaways have settled.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 29, 2010
    [Content] Savvy Week in Review: January 28th
    We Need a Marketing Transformation - by @ckochster Chris Koch says, "Marketing departments are going to have to transform themselves into content development engines." The Focus for Content Marketing is Not Format - by @ardath421 Ardath Albee reminds us to look before we leap, or more specifically, think before we develop content.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Content] Improving Health Care Member Engagement on the Web with Marketing Analytics.
    Many health care websites we review are the result of years and years of legacy content publishing and there has been limited to no evaluation of the value that the content provides to members as they interact with the site. Web site structure, design and content management are critical. Bill Harriss. Know your customers!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Content] What Are UTM Tracking Codes? [FAQs]
    Also known as UTM parameters, UTM codes are little snippets of text added to the end of your URL to help you track the success of your content on the web. Here are the five things you can track with UTM codes: Campaign : Groups all of the content from one campaign in your analytics. You deserve your budget -- and maybe need more of it.
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Content] Must-Have Characteristics of Successful Marketers
    Social media marketing, online engagement, and content marketing have blurred the line between marketing and sales. Marketers will frequently find themselves in sales-type discussions with leads, and prospecting leads directly via social media or content. '- Curiosity - Marketers must be curious. Why doesn''t anyone read my blog?
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 31, 2011
    [Content] Webinar Recap: Email - Cut Through the Clutter and Get Better Results
    Compelling content | design best practices. We just finished today's email marketing webinar, presented by our Key Account Manager, Penny Greening. The presentation was all about email best practices and optimizing your current email strategy. Here are some of the highlights from the webinar: Marqui's Approach to Email Marketing.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, AUGUST 11, 2011
    [Content] How Blogs Help Manufacturers Enter New Markets
    Setting up a company blog and creating a steady stream of relevant content can be overwhelming. Learn how my industrial marketing company can help you set up and use a blog as your inbound content marketing hub for lead generation in new markets. Source: 2011 Economic Outlook Survey by GlobalSpec.). Quality over quantity).
  • SAZBEAN  |  SATURDAY, APRIL 13, 2013
    [Content] Top Internet strategy, marketing and technology links for the week of April 13, 2013
    Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study  (Socialnomics) Why You Should Market Like You (Want to) Cook  (Portent) 5 Email Marketing Strategies for Customer Retention  (Marketo). News & Notes
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Content] Why You Need Social Media Followers Who Won't Ever Buy
    It directly impacts how much your content and messages get shared, it increases your business' ability to get found and generate leads , it can help extend your online footprint as a thought leader, and the list goes on. Now, that content is getting exposed to 5,000 additional people who weren't directly following you. Which is better?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Content] Savvy Wrap-up July 22nd
    Tips for Writing SEO-Friendly Content Marketing by @124ca via @Patsiblogsquad. What are the three things marketers need to consider when creating content from a data-driven strategy? Treat Your Content with More Respect by @ardath421. Wow, but summer is in full swing. Can anyone believe that next week is the last week of July?!?
  • ENGAGE  |  MONDAY, OCTOBER 31, 2011
    [Content] Is Your Twitter Account a Ghost, a Witch, a Pirate or a Vampire?
    Twitter is all about real time content so don’t let your presence just be an apparition. Even responding defensively to tweets about your organization or content can lead to bad feelings among your audience. Instead, engage them with a funny tweet or interesting content. The Ghost You’re never there. Why so serious?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2011
    [Content] Measuring by Anecdote with SlideShare
    Let’s put forms in all of our SlideShare content,” he concluded, in classic Joe Payne style.  by Joe Chernov | Tweet this. Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different.  We don’t measure by anecdote,” is one of his winning aphorisms.  And from the perspective of aspiration, he’s right.  Digital applause. 
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Content] Virtual Recon: 7 Telling Insights You Can Glean From a Prospect's Website
    Your blogs, tweets, videos, ebooks, infographics, and other content assets are getting found on search and funneling names into your database. How frequently is new content posted? These signals and attributes are hiding in plain sight. 1) Technology. once stumbled upon a site with 95 applications being used. 2) Shopping Carts.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Content] 30 New Tablet Usage Stats Marketers Should Know [Infographic]
    Just 14% of tablet news users have paid directly for content on their devices. large majority of those who haven’t paid for content are reluctant to do so, even if it’s the only way to get news from their favorite sources. As a marketer, this makes content creation even more critical. Tweet This Stat! ).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Content] The Unspoken Rules of the Internet
    1) If you''re citing someone else''s data or a quote from their content, give ''em a link. 2) Don''t copy and paste content from someone else''s site, unless you''re deliberately and obviously featuring their content with proper attribution. 'Or heck, maybe they are spoken. Why for marketers? So here''s what you should know.
  • MODERN B2B MARKETING  |  MONDAY, JULY 8, 2013
    [Content] 3 Steps to Optimize Your Email for Mobile
    mobile_content {display: block} !important.nonmobile_content important.nonmobile_content {display: none} !important. Not all will be visible in the desktop inbox, so front-end load it with the most important content. Keep the messaging the same as your email or other content that is driving the traffic. Come on admit it!
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Content] The Marketer's Scoop on Instagram and How to Use It
    People love visual content. We're visual creatures, and photos are engaging pieces of content that transcend the boundaries of language. Storytelling is crucial to the social success of your content , and the emotions associated with photos carry a lot of weight. That kind of engagement is hard to come by in non-visual content.
  • WRITTENT  |  TUESDAY, APRIL 23, 2013
    [Content] 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
    Companies can send followers of their business page email messages about updates, announcements, or new content offers. Develop a Diverse Content Strategy. Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news. Connect With Content Advocates. Groups.
  • SYNECORE  |  SUNDAY, MARCH 2, 2014
    [Content] The Marketing Oscars: Who Deserved the Win?
    While it''s no surprise the growing relationship between social media and pop culture will continue to be an vital assest to brands, it''s important to note that the most popular content shared throughout the evening was lighthearted, humorous, and engaging. It was content that continued to prove the value of the human connection.
  • B2B LEAD BLOG  |  TUESDAY, JANUARY 26, 2010
    [Content] Increasing Engagement in User Communities
    A lot of companies have created great online user communities filled with best practice content, forums and wikis.  But depending on your customer base, it may be difficult to get them to take full advantage of the community.  You might try sending weekly (or bi-weekly or monthly - up to
  • BLOG MY CALLS  |  FRIDAY, MAY 3, 2013
    [Content] Another Opinion: How Long Should You Give an SEO to Show Results?
    site full of relevant content with a consistent voice. Clicks All the toil to build up a site with a ton of incredible content isn''t worth a wooden nickel if no one clicks and visits your website. Content, content, sweet relevant content. Earlier this week we read SEO expert Michael Fleischner''s answer. At least.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 25, 2011
    [Content] There really is an ROI in Social Media – I’ve seen it!
    just demoed the content at the iStrategy conference in Amsterdam and will be taking it on the road to places like the BMA Annual Conference and the ANA Social Media Conference to help convince 6 out of every 10 CMOs that there really is an ROI to be had in social media – I’ve done it, I’ve seen it and now you can do it too.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 10, 2013
    [Content] Join @ckburgess and @mnburgess for a @SocialEmployee book signing at #PivotCon Sponsored by @Dynamic_Signal Oct 15-16 in NYC
    The book signing is sponsored by Dynamic Signal , whose community engagement and content curation platform is demonstrating to the business world how powerful an engaged social employee can be. 'If you don’t have your copy of The Social Employee yet, the 2013 Pivot Conference is the time to get it! On October 16 at 10:35 a.m.
  • SAZBEAN  |  TUESDAY, MARCH 19, 2013
    [Content] Facebook Marketing Mistakes To Avoid
    However, these likes are totally empty and will never engage with any content because they don’t actually exist. Posting irrelevant content can actually hurt a page, as users mark it as spam or start to unlike the page. While some companies really know how to do Facebook marketing right, there are many others that are clueless.
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Content] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    You need content to appear in search results, generate page views, and increase your brand equity as a thought leader. It probably won’t come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. News & Notes
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, JULY 8, 2010
    [Content] Time to Kill the Press Release?
    Much as I appreciate the work, being paid to remove value from content can’t be a good long-term business model. While writing a press release for a client the other day, I got to thinking about what I was doing. Dangerous idea, thinking too much. By definition, the press release is all about what’s important to the vendor , not the reader.
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Content] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    They allow companies to control every aspect of the user experience and provide attendees with multiple “touch points” that expose them to valuable marketing content, such as live discussions, webcasts, instructional videos, white papers and case studies. Downloading content. Selecting Content for Your Virtual Event.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Content] How to Calculate Social Marketing ROI
    Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better.
  • VOLACCI  |  FRIDAY, OCTOBER 25, 2013
    [Content] BADcamp Must-See Session: Building Dynamic Visitor Experiences with Drupal Rules, Tokens, and Actions
    Rules: Dynamically engage each visitor with unique content, calls-to-action, and even site navigation built just for them. Easily build a profile for future engagement, send emails, show different content, connect them to the sales team, and more. You can see the full event promotion  here. Who should attend this session? This
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Content] 50 Tweetable Twitter Tips You Wish You Knew Years Ago
    Mix up your content and interact with your followers. 9) Curate content you tweet from a wide variety of sources to keep your followers interested. Tweet funny/interesting content along with the business content. 18) Nobody HAS to share your content on Twitter. HubSpot''s most-shared content is about Twitter.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Content] 12 Realistic Ways to Make Your Social Media Data Actionable
    Feedback - What ideas are you generating from user-generated content and interaction? 1) Optimize your social media content. The most obvious application of social data is to improve your social content strategy. Post Frequency - How much social media content is too much? 2) Improve your overall content strategy.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Content] 10 Resolutions Your Nonprofit Should Make This Year
    It’s one thing to have a content and online strategy for raising awareness and fundraising, but staying organized and holding contributors accountable is just as important. Incorporating stories into your content strategy (and including them on your editorial calendar) is a must this year. 2) Start telling stories with a blog.
  • THE POINT  |  TUESDAY, MAY 10, 2011
    [Content] June 16 Roundtable: Secrets to Webinar Success
    Joining me in the discussion are three recognized experts in Webinar content, customer acquisition, and event marketing. Jamie Wallace of Suddenly Marketing is an expert on marketing content and how marketers can best keep their audience engaged. What makes for effective Webinar content? Thursday, June 16, 2011. Ruth P.
  • THE POINT  |  MONDAY, NOVEMBER 28, 2011
    [Content] How to Revive a Dying E-Newsletter: 4 Tips
    They commit the publisher to a critical mass of content on an overly aggressive schedule, content that in turn depends on multiple contributors who never seem to share your same sense of urgency. Working with a specific target audience and goal helps to focus the content in a way that will resonate with the intended readers.
  • HUBSPOT  |  SUNDAY, APRIL 7, 2013
    [Content] LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week
    Free Ebook: How HubSpot Does Inbound: Creating a Content Machine. Ever wonder how some inbound marketers create so much darn content? We get the question all the time -- how do you keep cranking out content? Learn how to create a content culture, refine your content creation process, and practical tips for making content easier.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 24, 2012
    [Content] What the $200 Million Tweet Can Teach You About Personal Influence
    The Content Marketing revolution builds on the premise that educated consumers buy more, refer more, and stay loyal longer. Is this the new face of power and influence? By Contributing {grow} Columnist Stanford Smith. ve been thinking about what makes a person influential. Can it come from a single tweet? Immediately app downloads took off.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 28, 2013
    [Content] The Benefits of Using Instagram for Business
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. 'I know what you’re thinking already. Another social media site I want you to look into. And, more importantly, why should you bother?
  • WINDMILL NETWORKING  |  THURSDAY, MAY 29, 2014
    [Content] How to Use Location Targeting in reddit Advertising
    As a pre-requisite, you should have a decent understanding of subreddits, content expectations/standards, and a strategic mindset. 'Just a few weeks ago, reddit introduced a new feature into their self-service advertising platform: location targeting. Advertising on reddit, while … Continue Reading. Reddit
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