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  • LEAD VIEWS  |  TUESDAY, MAY 1, 2012
    [Content] Old CMOs, New CMOs and Broken Marketing Organizations – Part 2 of CMO Series
    As well, you need one or more people who can produce high quality written content. The next step should be evaluating your external providers, e.g., public relations, SEO consultant, SEM agency, design firm, website consultant, and content writers. This is the second of two posts about CMOs and the challenges they face. Don’t do that.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 24, 2009
    [Content] Take 3 Steps Before Creating a Nurturing Program
    You also want to make sure that your nurturing programs are reinforced by your website content, not in conflict with it. They're about creating a consistency in brand and content and inviting interactions that reinforce and strengthen the choice of your prospects to continue to engage with you. Why do they buy from us?
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 2, 2009
    [Content] Inbound and Outbound: The Marketing Power Couple
    if your content and offer are compelling, they'll opt in for more. If you're sharing compelling content and conversations your prospects find valuable, you're going to cultivate their interest. Obviously, lots of how we go-to-market is shifting. And, that's a good thing. Then again, change is relative.
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Content] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    Twitter is Testing a New Advertising Card for Lead Generation  (Tech Crunch) STUDY: How are Top Brands Using Instagram? News & Notes
  • SAZBEAN  |  TUESDAY, MARCH 27, 2012
    [Content] 63% of B2B Companies Don’t Generate Leads From Social Media
    The biggest disconnect is between content and social media. It’s important to routinely publish content in your social channels to send qualified traffic to your website — but how does that turn into lead generation? Social media lead generation has been notoriously challenging for B2B companies. So why might this be?
  • SAZBEAN  |  SATURDAY, MARCH 24, 2012
    [Content] Top Internet strategy, marketing and technology links for the week of March 24, 2012
    The Art of Content Marketing  (Smashing Magazine). The Business Plan: Your First and Most Important Content Marketing Asset  (Marketing Trenches). Here are the top Internet strategy, marketing and technology links for the week of March 24, 2012… How to Make Your Tweets More Trustworthy  (Mashable!). Mashable!). eConsultancy).
  • SAZBEAN  |  SATURDAY, MARCH 10, 2012
    [Content] Top Internet strategy, marketing and technology links for the week of March 10, 2012
    The Two Missing Links in Your Content Strategy  (Spin Sucks). Content Dilution (And How to Avoid It)  (Social Media Explorer). Here are the top Internet strategy, marketing and technology links for the week of March 10, 2012… Why Small Businesses Need BOTH Social & Search (SmallBusinessSEM). Social Times). News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 11, 2012
    [Content] Top Internet strategy, marketing and technology links for the week of February 11, 2012
    The Simple Template for a Thorough Content Style Guide (HubSpot). Is Content More Important than Conversation? Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012…  . How to Handle Criticism: a Practical Guide (ProBlogger). Spin Sucks). Brandwatch). News & Notes
  • SMASHMOUTH MARKETING  |  WEDNESDAY, NOVEMBER 4, 2009
    [Content] B2B University: Top 15 Tweets
    We hear this one at every conference: stephanietilton : content creation critical to lead nurturing #B2BUniversity. Today's B2B University, sponsored by Silverpop, was a great turnout. My estimate was 150 or so. Great networking and information sharing. Glad to have met everyone I met. If we didn't meet but you wanted to.shoot me a message.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Content] APOSDLE learn@work - Triple-I
    The new A dvanced P rocess- O riented S elf- D irected L earning E nvironment will provide you with practical guidance, learning content and expert advice when you need it and where you need it. Sitemap. Search: Top menu. Overview. Workplan. Results. Events. Publications. Partners. Weblog. Contact. APOSDLE learn@work. -->. Right menu. link].
  • WINDMILL NETWORKING  |  MONDAY, JUNE 11, 2012
    [Content] How to Begin Outsourcing Social Media Writing
    The top choice for outsourcing social was design and development – but coming in third at 10% was social media content. The Essentials of Social Content Creation Social is now an established part of successful web marketing – and it gets more so with every Google search engine update. It’s the foundation of successful social marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 22, 2013
    [Content] Lessons on building a marketing and social media business
    Building a portfolio of quality content and an engaged audience led to an opportunity to write a book, which led to speaking and larger assignments. When it comes to prioritizing my time, I put family first, clients and students second, and content creating third. This event also roughly coincided with my social media journey.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Content] Essential Guide to Writing and Launching Ebooks That Generate Leads [Free Ebook]
    On this blog and in much of our other content, we regularly discuss the importance of downloadable content offers to inbound marketing. This is content that is primarily used for lead generation -- premium content that is only available to your prospects if they complete a lead generation form. Repurposing ebook content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 18, 2013
    [Content] Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]
    However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer?  by Andrew Stanbridge | Tweet this. In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Content] Top 10 B2B Social Media Posts of 2013
    Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based marketing. Examples of Innovative B2B Content Marketing (2013). These examples are meant to inspire B2B marketers to think bigger than just basic written or video content. Read more. Read more. Read more. Read more.
  • B2BBLOGGERS  |  MONDAY, APRIL 23, 2012
    [Content] Are You Ready for B2B Mobile Marketing?
    Trade publications are following suit; both types of mobile content present great advertising opportunities. Developing Visual and Video Content. People have a decided preference for video and images for their mobile content consumption. Mobile computing is not only a challenge for consumer brands. Advertising. QR Codes.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Content] How to Search Engine Optimize a Blog [Infographic]
    Blogging also provides search engines with fuel they love: fresh and original content. Unfortunately, many businesses invest the time and effort in creating blog content but don't take the time to optimize their blog and its content for search engines. The folks over at SEOmoz created a great infographic dedicated to blog SEO.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Content] The Top 8 Priorities for Any One-Man Marketing Team
    With only so much time in the day to devote to marketing, you want to make sure that every piece of content you produce -- whether an ebook, landing page, blog post, or email -- is on-target and effective. Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears? Especially for a small business.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 3, 2011
    [Content] You Lose When Your Press Releases Makes Everyone Snooze
    With content rich releases, smart marketers engage not only the press, but thousands of customers as well. Effective press releases incorporate core content marketing concepts: Understand your customers’ information needs. Create content that responds precisely to those information needs. headline. subhead. " Okay.
  • HUBSPOT  |  MONDAY, MAY 16, 2011
    [Content] Lessons in Viral Marketing From the Sh*t My Dad Says
    Creating content that goes viral is no easy feat. Key Lessons for Creating Viral Content From Justin Halpern. One of the reasons Justin's Sh*t My Dad Says series spread so quickly is because it offered bite-sized content that was easy to consume. Make it Easy to Consume. Make it Easy to Share. Make Sure It's High in Quality.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 29, 2009
    [Content] Do You Know Your Customers.Or Are You Guessing?
    did this because the old adage that "Content is King" is meaningless unless relevance is involved. Take a gander at a few statistics that demonstrate the disconnect between perception and reality: Only 29% capture what kind of content their customers want to receive. Strangely, this point is often overlooked. This is pitiful.
  • MARKETRI  |  MONDAY, JANUARY 27, 2014
    [Content] Should CPAs Get a “Bye” from Marketing During Tax Season? Not if They Want to Be “Inactive” for the Rest of the Year!
    So why am I, the “Marketing Coordinator,” nagging you to follow my plan of a good social media and content offensive during this most ridiculously busy time? Let Your Content Rock While You’re on the Clock. To do any social media posting, you first need content to post. Because YOU WANT TO GO TO THE SUPER BOWL!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [Content] Using E-mail Marketing for Lead Generation
    Here I am not referring to new subscribers to newsletters and free content. For more on that, refer to my post, “Subscribers to Free Content are NOT Leads.”. Next, make the content of your emails highly relevant based on behavioral patterns from your site after the contact receives your email. There is a difference.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 11, 2011
    [Content] Build Industrial Websites as Dynamic Blog Sites
    m talking about creating a blog site with dynamic content instead of a static digital marketing asset. With a built-in content management system (CMS), it is much easier to add new content and pages. For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. Advantages of a blog site.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Content] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content. The blogger will be expected to sustain and develop the company's voice across all blog content.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Content] The Ultimate Glossary of Performance Metrics Every Marketer Should Know
    Content. This metric is the total number of people who are viewing your blog content. That's a great measurement to gauge content success! 2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. Good marketers live by their data. Yipee!
  • TOMORROW PEOPLE  |  MONDAY, NOVEMBER 14, 2011
    [Content] The Death of SEO
    By using tools like inbound marketing technology , you can actually track and monitor market keywords and data as its happening and update your content live to ensure you capture the right kind of web traffic. SEO: never done and dusted. “We did all our SEO marketing last year. So our SEO is done and dusted.” Follow @sookieshuen.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 21, 2014
    [Content] Here’s why I have zero interest in attending your marketing conference
    Take content marketing for instance. I’ve done more than 5 shows with the leading content marketing experts in the USA, like Joe Pulizzi of the Content Marketing Institute, Jon Weubben, author of Content is Currency, as well as Jay Baer, author of the #1 blog on content marketing. You can’t.
  • PUZZLE MARKETER  |  MONDAY, JULY 1, 2013
    [Content] Choosing the Right Social Media Platform [Infographic]
    This infographic outlines some of the major factors to consider when deciding where to showcase your content. 'There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. state social media profile can sometimes do more harm than not having one at all.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Content] 5 Ways to Deal with Change for Successful Marketing
    We need to navigate toward creating more content, generating more leads and achieving more results. Even Red Bull Media House’s Advice for Successful Content Marketing [More from the blogs]. 'Tweet As marketers, we deal with a lot of change. Even our customer buying process has changed. But how do we do it? You might also like.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 3, 2014
    [Content] Why Empathetic Marketing Matters and 7 Steps to Achieve It
    We’ve moved from traditional advertising to social media,  content marketing and beyond. Give them content they’ll want to share. 'Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. We have more marketing channels than ever. To feel what they feel and think what they think.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 7, 2014
    [Content] So.Content Marketing is Starting to Suck a Little Bit
    Content and authorship. And why is content marketing going to start sucking? This will force brands to ''hire'' these experts to write content for them. It also means that content is going to become even more preeminent. SEO firms need to shift their link-building strategies into content strategies.like yesterday.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Content] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Once you’ve collected this information, you can create targeted, relevant, and personalized content to help your customers succeed. Lasting, trusting relationships are built when you engage your customers with customized content over time. Make it easy to share your brand’s content. Increase Engagement Post Sale.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 11, 2014
    [Content] A social media hoarder intervention
    The magic unicorn of online reputation management (ORM) is getting access to the content that the client considers painful, untrue, disparaging, or slandering, and removing it. 'Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? What defines you? Your current creativity, expertise, and work?
  • HUBSPOT  |  THURSDAY, AUGUST 30, 2012
    [Content] 11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
    1) Write blog content that reads like their favorite how-to magazine. That should be the goal of ALL your content for your potential buyers, particularly your blog content. Be sure to optimize your website content based on the way your buyer persona speaks, and by extension, the way they search. HEYYY! But wait. Right?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 23, 2013
    [Content] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    In today’s post, I wanted to share with you two questions to ask yourself about your prospects’ motivation, which will help you match your landing page content to your visitors’ motivation and ensure their expectations are met. Email Marketing: How do you create excitement around the content you have? Who are my prospects?
  • VIDYARD  |  THURSDAY, NOVEMBER 21, 2013
    [Content] Why YouTube Alone Isn’t a Complete Video Marketing Strategy
    And, as every marketer should question, are these viewers part of your target audience contributing to ROI, or are they just randoms who landed on your content after watching 20 videos of a chihuahua doing yoga? You want to point people back to your site where they can consume more of your content and encounter clear options to convert.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 23, 2012
    [Content] Consistently Great Marketing More Important Than Ever
    They wanted help with (I think) SEO and content for their new site in progress. With the rapid changes happening today, it’s imperative that you: Regularly create content (blog posts, white papers, case studies, FAQs, e-books, reports, tools, apps, etc.). Add this content to your site and then let other people know it exists.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 23, 2012
    [Content] Consistently Great Marketing More Important Than Ever
    They wanted help with (I think) SEO and content for their new site in progress. With the rapid changes happening today, it’s imperative that you: Regularly create content (blog posts, white papers, case studies, FAQs, e-books, reports, tools, apps, etc.). Add this content to your site and then let other people know it exists.
  • B2B VOICES  |  TUESDAY, DECEMBER 6, 2011
    [Content] How are you measuring influence?
    These will take more time from you and your team to assess, but certainly can give you a better indication of the content and people that matter to you. Last week I spoke at the European Corporate Communications Social Media Summit on tracking influence and the non-financial ROI. and I’ve also written about the Social Business Index.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 2, 2013
    [Content] 10 Questions to Help Audit Your Social Media Strategy in 2013
    Social Media Content. 1) Does your content continue to resonate with your social media following? 2) Is your content aligned with your business goals? Define and Align: A Manageable Content and Social Media Marketing Process (seomoz.org). Welcome to 2013! If not, look at shaking up your social media writing.
  • LEADER NETWORKS  |  TUESDAY, MARCH 30, 2010
    [Content] 5 Steps to Remedy a Failing Online Community
    These data can serve you well to refresh the site or to create more meaningful features or content. Third - Examine your current staffing and content creation processes. This is a similar situation with content creation. Not all online communities for business succeed. In fact, many fail. But all is not lost.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MAY 21, 2012
    [Content] Experian Buys Conversen Marketing Automation to Strengthen Its Offerings
    Conversen is somewhat similar to Entiera in offering sophisticated multi-step campaigns, although its main differentiator is multi-channel dynamic content that makes it relatively easy to deliver different messages to different segments across multiple channels. See my review from February 2010 for a more detailed explanation.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 27, 2010
    [Content] Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile
    Leverage your groups on LinkedIn by sharing blog content and answering questions that your connections may be seeking information on.  Keep in mind that number of click-throughs on a particular keyword may not be a good thing, but what you can learn from that is a way to improve your keyterm, optimization and content strategy for LinkedIn. 
  • WRITTENT  |  TUESDAY, AUGUST 20, 2013
    [Content] 13 Not-So-Scary Ways to Become a Master at Blog Commenting
    'Every content marketing strategy should involve a plan for blog commenting. It’s entirely too easy to get stuck in a comfort zone of creating content , while keeping up on other blogs in your niche via RSS feeds or email subscription. As Suico points out , many content marketers have an irrational fear of blog commenting.
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Content] Discover YOUR Marketing Super Power [Decision Tree]
    The Blogger: You are the master of written content! So, be sure to stay on top of industry news, statistics, and new studies to provide your readers with the highest quality, most relevant content possible. Remember, your greatest tool is your ability to relate, connect, and use thoughtful content to keep people engaged. Great!
  • MEASURABLE MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Content] Webinar Recap - Cloud CMS: The Best Marketing Investment You Can Make This Year
    • With traditional web tools, control of web content rested with a legacy CMS, IT or an agency. If you’d like to know more about Cloud CMS or next generation content management, check out the full webinar here. We had a great group in attendance! The next generation of CMS is agile, flexible and marketing-enabled.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MAY 20, 2010
    [Content] Thoughts on how the human touch impacts marketing performance
    You may have the best content in the world, but there are just some things that must be discovered through a human, two-way conversation. Improving marketing performance is not just about implementing the right technology; it’s also about creating a strategic process to involve people in the process of lead nurturing and qualification.
  • PR MEETS MARKETING  |  FRIDAY, NOVEMBER 30, 2007
    [Content] Astroturf Burns!
    What the Commotion Group is doing is creating a false impression to dupe viewers into believing that the content is something worthwhile viewing. Briefly, the Commotion Group posts "fake comments" to videos to create a sense of controversy, while deleting any negative comments. Check out the posts here and here.   . people took it as truth.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 12, 2013
    [Content] Introducing Demand Generation University – to teach demand generation best practices
    They’re producing content, for instance, but lack the buyer insights which drive marketing clarity. As a results, their content is not particularly effective. 'Buffer Demand Generation University - teaching demand generation best practices – announced today by Find New Customers. What do you think of this site?
  • PWB MARKETING BLOG  |  FRIDAY, JANUARY 7, 2011
    [Content] Three Reasons to Love QR Codes
    QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed. Reason #1: QR codes easily bring online content to the offline world. QR codes have great potential for savvy marketers. The code consists of black modules arranged in a square pattern on white background.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Content] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
    What’s differing is you will need something to talk about, so you need to start by creating content. . Free your content- and put it up all over the web.  Don’t hide your content behind forms. Break up your content into bite size pieces.  Do more with your content than having a social media page. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Content] The social media forecast: Cloudy!
    As I look back, 2010 was really the dawn of “content marketing.” Years later I described content marketing as a “do-over” for social media and I think that is more or less the implication of the prediction. As I look back, 2010 was really the dawn of “content marketing.” Gigantic, in fact.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2011
    [Content] Maximize your SEO benefit on Google+ in 8 simple steps
    You can add more circles in order to spur interest amongst your friends, but be sure you explicitly tell Google, through your willingness to share publicly, that they can index your content in their public search engine. Use a clean URL when you add your content to Google+. Image by entertailion via Flickr. just need to select and go.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Content] #NewNewTwitter: A New Opportunity for Marketers
    Individuals and marketers can be “discovered” now through their updates or the content they are sharing on a topic. Historically, content was shared on Twitter to be acted on (retweeted, replied to or clicked). Twitter announced a new interface, rolling out over the next few weeks, this morning. Discover. Discover.
  • LEADER NETWORKS  |  FRIDAY, MAY 29, 2009
    [Content] How to kill an online community in 10 easy steps
    Assume the members will do all the work from the start and they don't need content or assistance after they have joined. Abandon a business strategy or never develop one and just give people lots of opportunity to pay for access and content at every turn. It's kind of like getting a puppy - exciting at first, but hard work thereafter!
  • BLOG MY CALLS  |  MONDAY, MAY 5, 2014
    [Content] Actually, You Know, Generating Social Media Leads [Webinar Notes]
    Gating'' Too Much Content. We hold back our best content behind gates. We''ve been told to share relevant content. We may have good content that solves problems for customers, but you are sunk if you can''t get buyers'' attention to begin with. We are wasting our content. Craving Content. Spark inquiry.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JULY 11, 2012
    [Content] Four Responsive Email Layouts
    The modular setup of this PSN email is apparent from the start, with all content divided into rectangular blocks. This responsive layout doesn’t specialize the presentation but does a basic 2-to-1 column restructure, so it’s a perfect example of using the same content elements in two states. Two of the content blocks disappear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 28, 2011
    [Content] Social media sewage … and hope
    second economic driver on the web is content.  In an industry where content is power, people routinely steal and publish my original work – word for word — because that is easier and cheaper to do than creating their own material.  I’ve started and trashed this article at least six times. am a positive person. 
  • LEADER NETWORKS  |  SUNDAY, JUNE 26, 2011
    [Content] 4 Types Of Active Members – How To Spot Them And Engage
    And, as any seasoned community manager knows, without the active posters, the community is just a content shell. This reinforce that they are on the right track in terms of the content or messages they contribute to the community. There are different reasons why people participate in online communities.
  • MI6 MARKETING AGENCY  |  THURSDAY, NOVEMBER 18, 2010
    [Content] Twitter for B2B Marketing
    think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. Q3: Who should be in charge of the B2B twitter content? If you have the right culture, everyone in the org is a potential source of Twitter borne content. Author: Chris Herbert. Learn more here ).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Content] Scary and Hopeful: The Future of The New York Times
    The newsroom determines which stories will receive supplemental multimedia content, and, more surprisingly still, there’s no universal policy governing linking to sources. by Joe Chernov | Tweet this When Jill Abramson was growing up on Manhattan’s upper West Side, her family maintained two subscriptions to The New York Times.
  • BIZNOLOGY  |  FRIDAY, MARCH 22, 2013
    [Content] Online and Offline Marketing Combine for Customer Engagement
    Offline events give quality content for online discussions. Your content or your responds should never look like they’re automated unless you want to disgust your customers. Use offline customer interactions in your content. Photo credit: C. Online and offline are not foes – they’re friends that are mutually supportive.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Content] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    Create Content. Once you know who your audience personas are,  what keywords they use, what buyer journey they take and what media channels they use, you should look at the content you have and see if it meets each of those scenarios. The future of marketing is inbound. Pull puts customers first. Pull seeks to deliver value. Name them.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Content] Dreamforce ’12: Tap into Marketo’s Social Marketing Experts
    Executives from our internal marketing, social media and customer teams will provide insight that will enable you to implement everything from content marketing, to marketing automation , community engagement to gamification and social marketing strategies. Ignite Your Content Marketing Success Using Infographics, Memes, and Videos.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Content] 25 social media listening aids to increase your hearing
    BlitzMetrics : Helps you benchmark against your competitors, learn which demographics are the most active, and track content performance so you can improve your reach and engagement. Your business can now attribute new sign-ups or revenue to content your users shared on social media. Does your business listen? pro account is required.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 14, 2011
    [Content] Is It SEO or Is It Social Media?
    SEO is an art that helps to technically improve your chances for the right content of yours being found in search engines for the terms your customers are probably searching for. Related posts: Unique Content: The Key to Online Relationship Building, Social Media and SEO Does Your Social Media Department Have a Content Czar?
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 14, 2012
    [Content] Small Batch Marketing - What Microbreweries Can Teach Us About Marketing Automation
    The goal with your lead nurturing program is to send small batches of well-timed and content relevant emails as your prospects move through the buying cycle.  What can you learn about marketing automation from microbreweries?  Turns out plenty in terms of focus, volume, differentiation, and customer engagement.  We agree.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 11, 2014
    [Content] Blogger Relations Are the Perfect Advertising Foundation
    'While advertising in the traditional sense (strictly self promotion) doesn’t work anymore, with the right foundation of modern marketing and content acquisition, some traditional advertising tactics are still very relevant and useful. But, … Continue Reading. Related Stories Is Your Brand Fan Friendly? Blogger Outreach
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Content] What Mobile Buyers Are REALLY Doing on Your Website
    By the time the check came, I''d forwarded myself a research report for future download -- content that ended up inspiring this blog post. Other mission-critical content. As it turns out, context has a great deal to do with the content we consume online and how we consume it. Build your content using responsive design.
  • WRITTENT  |  THURSDAY, JULY 25, 2013
    [Content] 10 Actionable Blog Tricks to Skyrocket Your Sales
    Leveraging the experience and proven results of the best experts in the industry, we’ve curated 10 remarkable blog tricks to help you reach your sales goals, without resorting to pushy content: 1. Use Your Content as Educational Assets. People share content which resonates deeply. Use Better Keyword Research. Unlikely. Bloggin
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 18, 2011
    [Content] B2B Blog Q&A: What's Most Critical to a Great Blog Post?
    Our recent webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we have provided a personal reply on our blog to each question. Content with facts, figures and links, Call to Action, RSS Feed, Social sharing options. Schaefer. Great Title. Image. ” 4.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Content] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    The only significant change we could find is that in December 2012 Eleanor created a G+ brand page,  properly verified its link to her site , and began sharing content there. It appears that her use of G+, with regular, fresh, quality content, has significantly raised her visibility in Google search. Why do I say this? Google
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 5, 2011
    [Content] 3 Marketing Ideas from a great marketing company – Kinaxis
    robust blog, third-party experts (with smiling photos and short bios of real people), featured content, content published in third-party publications.Once they visit, they stay. Ardath Albee talks about the Rule of 5 on content – instead of one piece of content, turn it into five. Quite well. Thank you. iTunes).
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 14, 2010
    [Content] 8 Implicit Lead Scoring Criteria
    High Value Web Content Visit: You may tag a variety of content (HTML pages, videos, catalogs, etc.) Scores all visitors downloading what you deem as high value web content in the last N days. This is valuable if a campaign is used to aggregate all related content (product releases, newsletters, etc.) Criteria. Forms.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Content] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
    Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Content] How to Write a Blog Post in 30 Minutes
    However, learning to improve your efficiency can only make you a stronger content marketer. In the time you save, you’ll be able to spend more time on content promotion methods , networking, and generally becoming more effective at what you do. love quite a few different content creation tools, many of which you can find here.
  • LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [Content] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    Components highlighted in the infographic – such as strategy, content marketing, generating traffic, generating leads, lead management and analytics – also stress noteworthy stats. Content Marketing. Create engaging content so that your company appears in search engine results, enhances lead conversions and communicates with consumers.
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Content] 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
    We''ve also learned a few things along the way about what types of content to create and share on Facebook to generate those fans and leads. You Need a Content Strategy. At HubSpot, we create content like blog posts, presentations, templates, and ebooks that aim to make the jobs of marketers easier. It''s so simple. 5) Oh Yeah.
  • CHRIS KOCH  |  TUESDAY, AUGUST 23, 2011
    [Content] 3 factors in winning the social media horse race
    It’s easier for tweets to flow across all the various social networks because of their short nature and the fact that they usually contain links to longer content that can show up on Facebook and G+. There are only two types of content in social media. One of the reasons that Twitter is compelling is because its content is so short.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 7, 2013
    [Content] Email is Still King: Why Social Media Lags Behind for Marketing
    The reliance on content in marketing strategies has been phenomenal, and this leaves us to realize the importance of email. mail was and will remain a critical passage for tailored content to be shared with clients, colleagues, and prospects. We hope you enjoy it. __. Social media sites aren’t there to advertise goods.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 30, 2012
    [Content] The Awesome Power of BtoB Lead Nurturing
    immediately wrote a white paper (one of Jeff’s suggestions) that I believe is compelling content, and which I’ll distribute to clients and prospects. Funnelholic  said: Ogden truly knows how to bring it — not only terms of the content (his advice) but in his easy to understand way of presenting his information.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 4, 2012
    [Content] 5 Power Tips for B2B Company LinkedIn Profiles
    The more content you have here, the more opportunities you have for showing up in search results for the services you offer (LinkedIn searches and on search engines). Keep your content as fresh and up to date as possible. In the B2B space, LinkedIn may be the best social media site to take stock in. Start using status updates.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Content] How to Craft a B2B Email Marketing Strategy That Works
    No matter the industry, following basic guidelines about emails that have great design, timing, and content are going to succeed better than your spam-like competitors. Monitoring the data to determine the best content, call-to-action, coupons or offers, scheduling times, and more can help further improve your email marketing strategy.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 7, 2013
    [Content] Banners Don’t Drive Leads in B2B Marketing
    However, very few marketers will see a large enough improvement to justify making banners a core part of their program over search, content syndication , email or other stronger lead generation tactics. great offer (not just content) can improve both click rates and registration rates. Period. Banners don’t drive leads.
  • VOLACCI  |  FRIDAY, JULY 26, 2013
    [Content] Your Business Needs a Newsletter!
    Creating and managing an online newsletter is simple, especially if your website is already regularly creating content. Subscribers place a high value on newsletters with good content, so use your newsletter to establish your team as industry experts and thought- leaders. Newsletters are easy. Newsletters are effective.
  • SYNECORE  |  SATURDAY, MARCH 22, 2014
    [Content] Online Video as the Modern Day Yellow Pages Ad
    If the search engine is the modern-day Yellow Pages, a brand’s website is its “ad,” and the written copy, images and videos housed on the website collectively form its content. 71% of respondents said that watching video content leaves them with a positive impression of the brand. Let Your Fingers Do the Walking. Follow @chrshorton.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 20, 2013
    [Content] Sales Prospecting Perspectives Weekly Recap - Week of December 20, 2013
    Do you think curating content or creating it drives more sales conversations? According to Rachel Foster on CMI, your company should balance both, although creation of content should be your cornerstone. 'It''s the last Friday before Christmas, and the office is full of holiday cheer. get over it.
  • THE POINT  |  WEDNESDAY, APRIL 21, 2010
    [Content] Blog Makeover Nets Sales Leads for Software Company
    After consulting with the client on the blog’s objectives, content strategy, and target audience, Spear redesigned the blog from the ground up, and re-launched it as “ The Daily Practice.”. So far, this feature is amongst the most-read content on the blog.). convert that search traffic to measurable sales leads.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 8, 2014
    [Content] New Blogger Outreach Research Reveals Insights for Marketers
    Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. 'I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Blogger Outreach
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 3, 2012
    [Content] Deliver Results With A Search-Driven Marketing Plan
    From this you can create an audience-focused marketing plan that delivers valuable content on your customers’ hottest topics. Earlier this week I wrote about  search engine marketing  and SEO (Search Engine Optimization) as one of the keys to  effective inbound marketing  along with  social media  and  content strategy.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Content] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Inbound marketing is no cakewalk. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Pin It.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Content] 7 Marketing Resolutions to Start the New Year Right
    And good news if you''re a HubSpot customer, since our new Content Optimization System has built-in responsive design, right out of the box! 4) Revitalize your content strategy. Because of this, it may be smart to evaluate a variety of types of content that could work for your inbound campaigns. 'The time has come. It''s 2014.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Content] 22 Essential Mobile Apps for Your CMO
    Content Apps. Instapaper is an easy way to archive long-form content (articles, blog posts, etc.) Trimit : Your CMO’s in-box is full of articles, press releases and papers someone believes are “must read” pieces of content. Dropbox : A must-have for a hands-on CMO who participates in content creation. price tag. The $2.99
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 24, 2010
    [Content] Oracle’s Updated Social Media Policy
    Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party. Dated 11/22/10. blogs. oracle. oracle.
  • HUBSPOT  |  FRIDAY, JULY 23, 2010
    [Content] Checklist: How to Start a Business Blog
    Excellent content leaves the reader with something new that they didn’t have before. CONTENT. Remarkable Content – A mix of content is good. Try things like current news, opinion, and media rich content. Keep content topical, informative, and non promotional. Organize your content. Title.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Content] Who’s Visiting Your Website? How to “Unmask” Anonymous Visitors
    That’s why, when it comes to email, we recommend that you segment and target your email lists , and that you use technology like our Customer Engagement engine to ensure you’re sending prospects the right content at the right time. need arises, and the potential customer decides that your product or service addresses that need.
  • HUBSPOT  |  WEDNESDAY, AUGUST 11, 2010
    [Content] Study: 72% of Businesses Have a Social Media Strategy
    ”: 85% of survey respondents say that original content is critical to the success of their social media campaign. Branded original and expert content is used more often than any other type of content. And development of an audience for content is one of the top objectives of marketers. And, What about ROI?
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Content] Why Budgets are Shifting to Digital Marketing
    For the marketers surveyed in the Report, content is king, as 70% of company marketers and 72% of agency marketers plan on raising their content marketing budgets. As the world moves online, digital marketing principles are being adopted everywhere. Even the staunchest names in traditional media are getting hip with the times.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Content] 7 Common (and Dangerous) Misconceptions About SEO
    Everything from the mobile optimization of your site to the social virality of your content also influences your search rank. Inbound links certainly help pages rank well, but it is better to focus on creating the sort of content that gets shared than finding places to plant links. I''ll stop there before my head starts to hurt.
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