Page 104 of 253 Previous | Next 
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Content] How Should I Structure My Marketing Automation Team?
    If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. These people prepare their own copy and content. One email marketing manager (strategist/content writer). Content Manager. Basically, Ms.
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Content] How to Write a Blog Post in 30 Minutes
    However, learning to improve your efficiency can only make you a stronger content marketer. In the time you save, you’ll be able to spend more time on content promotion methods , networking, and generally becoming more effective at what you do. love quite a few different content creation tools, many of which you can find here.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, MAY 25, 2011
    [Content] Email tips from one of our B2B lead generation and marketing automation experts
    Test your timing, subject lines, content and layouts to find what works best for your audience. Email needs to be part of a very deliberate and structured content marketing campaign; one that includes sharing information, having two-way conversations, and repurposing content for multiple media and audiences. Altaf Shaikh.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 13, 2012
    [Content] 6 New Ideas for Your 2013 Marketing Plan
    Increase your online content with a blog. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. 4. Use new ways of presenting online content. Consider adding some very palatable/easy-to-digest content in the form of videos , eBooks and infographics. What are you doing?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 12, 2011
    [Content] B2B Social Media Can Increase Both Quantity and Quality of Leads
    social media program centered around a blog that provides remarkable content to your prospects, customers and followers and includes calls to action on each blog post has been shown to generate leads for B2B companies. You are creating content for your target audience. Quality vs. Quantity. Marketing vs. Sales.
  • HUBSPOT  |  SUNDAY, APRIL 7, 2013
    [Content] LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week
    Free Ebook: How HubSpot Does Inbound: Creating a Content Machine. Ever wonder how some inbound marketers create so much darn content? We get the question all the time -- how do you keep cranking out content? Learn how to create a content culture, refine your content creation process, and practical tips for making content easier.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 15, 2010
    [Content] Twitter CRM Embraced by MyTweeple.com
    The ability to focus on certain individuals among those you are following and who are following you is critical to deliver content that is of value to that segment of your [.]. The ability to focus on. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • HUBSPOT  |  SATURDAY, MAY 24, 2014
    [Content] The Definition of Bounce Rate [In Under 100 Words]
    high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content and convert on a landing page (or any other conversion event). website optimization
  • BIZNOLOGY  |  MONDAY, MARCH 11, 2013
    [Content] The intranet social garden and quantum mechanics
    In essence: the Internet is humongous, with billions of users; its content is measured in exabytes ; participants are free agents and often anonymous or strangers; the platform is an immense forest, a fertile ground for infinite experimentation. Photo credit: Serolynne. Well, not exactly, or at least not always. Social Media Marketing
  • THE CONTENT FACTOR  |  FRIDAY, OCTOBER 29, 2010
    [Content] Don Draper Wins with Emotion (Part 3 of a series)
    Here are some additional techniques for content marketers. In Part 2 , I started my list of ways B2B marketers can charge our campaigns with emotional engagement. It’s a technique that Don Draper uses in every pitch ( as in this clip on YouTube ), and that we can learn from in today’s world of analytical marketing techniques. read more.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 2, 2013
    [Content] 10 Questions to Help Audit Your Social Media Strategy in 2013
    Social Media Content. 1) Does your content continue to resonate with your social media following? If not, look at shaking up your social media writing. 2) Is your content aligned with your business goals? Define and Align: A Manageable Content and Social Media Marketing Process (seomoz.org). Welcome to 2013!
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 22, 2011
    [Content] Top 10 Industrial Marketing Posts of 2011
    That’s the power of inbound marketing with content. How Relevant Marketing Content Helps B2B Branding. 7 Key Components of a Successful Lead Generation System. Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers. Not all the posts were written in 2011, one was way back from 2008.
  • HUBSPOT  |  TUESDAY, OCTOBER 2, 2012
    [Content] 60% of Facebook Users Will Discuss Brands That Offer Deals [Infographic]
    We've talked about a lot on this blog, but there are three things that just keep peeping up in our content -- the virtual ubiquity of social media , how mobile is transforming marketing , and the importance of user-generated content. Or at least, how it should be changing retail marketing! click image to enlarge).
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 26, 2010
    [Content] 5 Tips for Killer Presentations
    In addition, Jeff’s hosting a great free webinar on content marketing with Joe Pullizi (Junta42 and co-author of Get Content, Get Customers on March 11th at noon ET. Sorry, dear readers, but this Friday I’m on a bit of a rant.   If I see one more boring PowerPoint presentation, I’m going to vomit! Few slides.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Content] Savvy Week in Review: April 8th
    Are Content Curators the New Standard of Social Media Influence by @neicolec via @markwschaefer. Content Strategies for B2B Corporate Blogging by @DerekEdmond. Creating Valuable Content: An Essential Checklist by @ahaval. Content Marketing: Why Video Works by @ shellykramer. Give it a read and let me know what you think.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Content] Personal knowledge management - Wikipedia, the free encyclopedia
    Contents. Personal Content Management - taxonomy processes and desktop search tools that enable employees to organize, subscribe to, publish and find information that resides on their own desktops. Contents. Featured content. Personal knowledge management. From Wikipedia, the free encyclopedia. January 2007). References.
  • SALES CHALLENGER  |  MONDAY, MAY 19, 2014
    [Content] Social Selling: What Sales Leaders Need to Know
    What about creating an RSS feed that delivers your company-generated content to the reps’ mailbox so they don’t have to search their CRM system or portal? Marketing should be the insight generation machine for your company’s content, not the sales reps. Isn’t there a lot of opportunity for inappropriate sharing of content?
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 22, 2011
    [Content] 10 Rules for Epic B2B Blogging
    Not only does it show how the people at a company think and what is important to them, but it provides regularly updated, keyword-rich content that search engines like. This way they can respond to offers through calls-to-action and share your remarkable, and educational, content with their networks. Blog on Your Own Domain. Be Human.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Content] 4 Steps to Get Started with Integrated Digital Marketing
    Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. Think: If I were shopping for (fill in the blank), what circumstances would lead me to choosing (your business)? MARKETING TAKEAWAY.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Content] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Once you’ve collected this information, you can create targeted, relevant, and personalized content to help your customers succeed. 2. Lasting, trusting relationships are built when you engage your customers with customized content over time. Make it easy to share your brand’s content. Increase Engagement Post Sale.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 16, 2011
    [Content] Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua
    Blogs and content sharing are critical elements like websites and the Eloqua blog – It’s All about the Revenue is very popular. Content is more important than ever.  Buyers look for content at every stage of the buying process.  What do marketers need to know about content and what actions do you recommend they take?  .
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Content] Mad Marketing TV looking for new primary sponsor
    Content Marketing. Innovative content. Content Differentiation. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Interested in sponsoring this awesome TV-like marketing show, which has interviewed marketing and sales experts such those listed below?
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Content] The Rockstar You Need to Hire to Manage Your Blog
    That's why more and more marketers are turning to hiring an employee dedicated solely to blogging in order to keep their blog fed with top-notch content on a consistent basis. Your blogger must excel at explaining complex concepts through short form content, and be clear and concise so your audience finds the content helpful.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Content] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    In my opinion, it is the ability to directly target the decision-makers you are trying to reach, with ads and sponsored content that are relevant to the product or service you are trying to sell. These networks give me the ability to get my brand and content in front of thousands of relevant Internet searches every single day.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Content] Search Engine Marketing is Legion
    When I think of search, I am thinking about optimizing web pages, speeding up server times, caching content, finding the perfect desirable but not too competitive suite of keywords and finding ways of working that into copy, into theme, and into line with what my clients sell, offer, and produce. How do I suddenly know all of this?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 6, 2013
    [Content] 4 ways to keep a blog on schedule
    However, creating unique, entertaining, informative, and relevant content takes time. How do you keep your writing and your posts on schedule without being overwhelmed and still providing quality content ? Once you have the format set up, you need to plot out your content. (Photo credit: Wikipedia). Create a Schedule. Delegate.
  • SALES LEAD INSIGHTS  |  THURSDAY, JUNE 2, 2011
    [Content] Graphic design tips from one of our experts
    Kim designs marketing and campaign materials for our clients including emails, landing pages and other online and offline marketing materials such as “offer” content including white papers, how-to guides, checklists, case studies and presentations. Readers, what are your tips regarding B2B marketing and content design? Less is more.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Content] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together. Joe Chernov, Director of Content at Eloqua, puts it this way: “Anyone can cobble together a list of Twitter tips or ‘must-read’ blogs and crown themselves ‘content marketers,’” he explains.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Content] The Disruptive Technology that will Replace Facebook
    To understand the likely nature of that technology, consider the way that socializing and content discovery has changed over the years. If the conversations and content from my friends came to me, I’d never go to Facebook. She’s the  creator of  CurateXpress , a content curation tool.  Here’s why I’m right.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 16, 2009
    [Content] Got Leads? Now what?
    For some reason, many marketers of complex sales equate requesting a content download to requesting a sales conversation. Nurturing does not mean sending out whatever content is at hand each month based on your company's agenda. Instead of rolling all three into one content article, write a series of articles about each benefit.
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Content] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    The Advanced Guide to Content Marketing  (Quick Sprout) 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions  (Ignite Social Media) B2B Content Marketing: It’s All About Leads and Original Content  (Brand Watch) Who Are The Most Creative People In Social Media Marketing? News & Notes
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Content] A 13-step crash course in digital marketing
    MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. CONTENT SHOULD FOLLOW THE 70/20/10 RULE: The 70/20/10 model is a framework used for many aspects of business planning.
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Content] Making the Transition from Push Marketing to Pull Marketing
    Since pull marketing depends heavily on fresh content, you need to have one or more people in your organization dedicated to creating a steady stream of content (social media, web content, sales collateral). You have no doubt heard of the many benefits of pull marketing, also called inbound marketing.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 24, 2012
    [Content] 49 Social Marketing Terms Explained for Newbies & Social Media Challenged
    So this is a tool to share, to comment below with things I should add and to become a living document as we evangelize social and content marketing to the masses! All the women in the community are mothers and most are in their 30's - 50's. So many successful, inspiring women enrolled. The Social Marketing Glossary is at 49 terms.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 24, 2013
    [Content] Reputation management is not pig lipstick
    Well, if you temper the queries with popular news, viral content, and how their friends are searching, watching, reading, clicking, sharing and, increasingly, where and when.). If you want to fix your online reputation, you’ll need to write checks to both Reputation.com as well as get your own house in order. Yikes. Am I a parrot?
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Content] You're Asking Too Much of Our Relationship!
    Map your content assets to the prospect's role and place in the buying stage, and work with your Web or IT group to make sure your registration database pre-populates Web forms appropriately. While it might seem like a lot of work, mapping your content assets will serve you well in many ways. On the other hand, as C.
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Content] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
    Cool -- now you're pumping out blog content left and right. For many companies, it's publishing that content. This post will help you get over that last hurdle, addressing some of the most common internal organizational blockers marketers face when trying to get their blog content published. The first hurdle? really? It's not.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Content] Is Your School’s Website Driving Inquiries or Stealth Consumers?
    Developing new content, or repurposing existing content, into appealing and appropriately timed conversion opportunities aimed at prospects who are not yet “admissions ready” can be a solution. To target students who are at the beginning of their search, this content should be informational and have broad appeal. Visit us.
  • JUNTA 42  |  THURSDAY, OCTOBER 28, 2010
    [Content] The Value of Not Having to Explain
    talked with one of our clients this week about the impact of their content marketing program. In most cases, they've already engaged in our content online, which tells them the best story about how we can help them. Content Marketing Read an interesting post from Seth Godin today on measurable media. It's worth a look.
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Content] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    Marketing automation analytics use cookies to turn the general anonymous data of traditional analytics into clear snapshots of how individual users interact with each piece of the site owner’s digital content. Creating dynamic content, which changes one or more aspects of content a user sees on a website, based on their unique user data.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Content] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Spend your time more productively there? Get retweeted more often?
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Content] The Buyer's Journey or Hide and Seek?
    Your prospects are appearing, consuming content, engaging and then disappearing. erve up content in an entertaining fashion to emotionally connect with buyers and stimulate the decision making process - Telling a story about your value and painting a clear picture to contrast “business as usual” versus your improvement plan.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 18, 2013
    [Content] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
    by Amanda Batista | Tweet this The influx of content, information, and education available to consumers is an astounding, evolving issue for marketers. And for your revenue-focused counterparts, timing and relevance are critical factors for content delivery and sales engagement. How to establish your audience of content consumers.
  • ANNUITAS  |  THURSDAY, FEBRUARY 5, 2015
    [Content] Demand Generation Strategy Rules NOT to be Broken
    Design your marketing strategy around what’s right for your business – your buyers, their buying process, your content, your qualification model and your revenue goals – not the tool. 3. This is why the bulk of content created today is focused on products – ultimately expensive “selfies” instead of what your buyer really wants to learn about.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 15, 2012
    [Content] Mad Marketing TV – the World’s First “TV on the Internet” Show
    She would talk to the camera and content would appear over her shoulder or full screen. She would ask a question, and then disappear while he goes full-screen and answers the question.  As he discussed topics, content would appear. Roll content appears too. We love to read your comments and appreciate you sharing our content.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Content] Grow Your B2B Audience by Considering Size, Engagement and Value
    And we’ve seen some companies really embrace that quite well, and do some wonderful things through content marketing. They think their beautiful, well-thought-out content; their wonderful ebooks; and their tremendous videos are just automatically going to get traffic. Content marketing is still at its early stages of development.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, AUGUST 17, 2012
    [Content] Effective Marketing Isn’t Easy — Or Cheap
    know this to be true, because while I don’t actively build links for clients, I do create the content that gets linked to. It’s a tough job — creating the content and finding ways to market it so that people find it and want to share it with others. For years links have been the holy grail of SEO. What do you think?
  • SMALL MANUFACTURER BLOG  |  FRIDAY, AUGUST 17, 2012
    [Content] Effective Marketing Isn’t Easy — Or Cheap
    know this to be true, because while I don’t actively build links for clients, I do create the content that gets linked to. It’s a tough job — creating the content and finding ways to market it so that people find it and want to share it with others. For years links have been the holy grail of SEO. What do you think?
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Content] Top 10 B2B Social Media Posts of 2013
    Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based marketing. Examples of Innovative B2B Content Marketing (2013). These examples are meant to inspire B2B marketers to think bigger than just basic written or video content. Read more. 9. Read more. 8. Read more. 7.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 18, 2012
    [Content] The Best Digital Campaigns of 2012
    The best digital campaigns of 2012 from Gregory Pouy. I am so very happy to provide you with some exciting and exclusive content from my friend Gregory Pouy, one of the most noted marketing bloggers in France. Why your social media plan needs gurus and storytellers The ultimate content marketing challenge. think Greg's comment that.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Content] The 2014 Digital Marketing Ecosystem
    Marketing technologists (those that understand how it all fits together) will become invaluable as businesses adopt customer relationship management solutions, email service providers, content management systems, and big data. The website needs a strong Content Management System. How does the content and CMS affect the SEO strategy?
  • SAZBEAN  |  SATURDAY, JULY 16, 2011
    [Content] Top Internet Strategy, Marketing & Technology Links – Week of July 15, 2011
    Ways to Encourage Customers to Share Your Content  (Mashable!). 18 Writing Tools for Grammar, Style, Content  (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… Social Media for Introverts  (Some Assembly Required). Future Lab). Demystifying usability).
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Content] Intermediate Techniques to Build a Better Email Marketing Campaign
    You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies. Eloqua.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 3, 2014
    [Content] Marketing and Sales Alignment or Integration?
    Customers may then leverage content or experiences developed by marketing to enrich their understanding of the issues, alternatives and possibilities presented by change. Inevitably, the discussion narrows to MQL’s and SQL’s. Some of the things discussed are, agreement and alignment around the definition of lead quality and lead volume.
  • SAZBEAN  |  SATURDAY, APRIL 27, 2013
    [Content] Top Internet strategy, marketing and technology links for the week of April 27, 2013
    Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Content] 99 Amazing Facts On The Future Of Business [Slides]
    The half-life of a piece of content shared on top social networks Twitter and Facebook is 3 hours. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Content on the internet tripled between 2010 and 2013. Click to Tweet.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 28, 2010
    [Content] 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
    Habit 8:  Create some new content. Content is the new lifeblood of B2B marketing.  You will need fresh content to support every part of the end-to-end marketing and sales process.  But it’s not enough to simply create a bunch of new content. Rather, the right content must be offered at the right step of the process. 
  • MARKETRI  |  MONDAY, FEBRUARY 3, 2014
    [Content] Does Sales Make You Feel Like a Sleaze? Develop Qualified Leads by Never Selling Again!
    Say Hello to Me -Focused Content. You are going to focus squarely on your buyers – their challenges, needs, pain points and opportunities – and let them know you care through developing helpful content to make their lives better. This content is your “non” sales tool to pull potential buyers into your pipeline.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Content] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing.  I am also active on Google Plus. How boring.  Quality people. . Process. You know about weight loss ads- the typical “before-after” scenarios. 
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Content] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing.  I am also active on Google Plus. How boring.  Quality people. . Process. You know about weight loss ads- the typical “before-after” scenarios. 
  • VIDYARD  |  MONDAY, OCTOBER 21, 2013
    [Content] How Video Plays a Crucial Role in the Rise of Content Marketing Read more:
    The post How Video Plays a Crucial Role in the Rise of Content Marketing Read more: appeared first on Vidyard. The truth is… as much as marketers love surveys and trend data, sometimes it’s just blatantly clear that something is upon us. Enter video. Press
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Content] 6 Handy Tools to Monitor Social Media Success
    Instagram recently rolled out a new suite of tools and real-time campaign data to help you understand how your content performs on the social network. With this information you’ll have the knowledge of what kinds of images are resonating with your followers so you can share more content like it in the future. Twitter Analytics.
  • THE POINT  |  THURSDAY, JANUARY 17, 2013
    [Content] 3 Demand Generation Goals to Avoid in 2013
    Secondly, they require 45 minutes or more of your prospect’s time, on a specific day and time, and as a result they can sometimes generate only half the response compared to a similar campaign that offers simple, downloadable content, like a white paper. Aim for a broader mix of demand generation content. Host one Webinar per month.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 11, 2012
    [Content] Just One B2B Social Media Reason for Google Plus: Search
    We are already challenged to come up with enough quality content. There is not an ecosystem of management tools for Google Plus yet, so it will be a manual process to share content on the platform. Get on there and start sharing content. Google just rolled out Search, Plus Your World and B2B companies need to take notice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2011
    [Content] The making of a social media slut
    This morning I had coffee with a family friend who just graduated from college and is seeking her first job as a writer/content creator.  I crossed the line.  I think I have become a social media slut. friend in D.C is creating a Klout 50 Club exclusive to people with high Klout scores. He wants to find good hires for social media marketing.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Content] How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads
    Make It Easy With Visual Content. 5. The better focused your lead gen campaign is to your prospects, the likelier they’ll find relevant content they want, and that will yield higher odds that they’ll convert into paying customers. This does not typically guarantee you’ll find the best suited leads for your business.
  • SAZBEAN  |  TUESDAY, AUGUST 2, 2011
    [Content] What Does Social Media Mean for the Future of Mortality?
    With 48 hours of video being uploaded to YouTube every minute, 200 million tweets being posted every day and the average Facebook user creating 90 pieces of content each month, this generation is publishing an unprecedented amount of data that will live in the cloud indefinitely — even after we’re gone. News & Notes
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Content] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Designing attention-grabbing emails with compelling content? Optimizing content across devices? William Steward details four key steps to creating compelling email newsletter content, from focusing on education (“Try to inform your readers. The standard for compelling content is higher than ever.” ”).
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 31, 2011
    [Content] Happy Halloween! Only a few days to the premier of Mad Marketing TV
    Content Marketing with Joe Pulizzi, co-author of Get Content, Get Customers and founder of the Content Marketing Institute. “Mad Marketing TV with Jeff Ogden of Find New Customers ” premiers in three days. Happy Halloween! It will appear every week at the very same day and time. The Host of Mad Marketing.
  • BLOG MY CALLS  |  FRIDAY, MARCH 21, 2014
    [Content] Infographic: The Truth About Call Tracking and SEO
    If you''re interested, we''ve written several other pieces of content about the subject: - The Authoritative Guide to Call Tracking and Local SEO - This the 33-page treatise on the subject that the entire industry has been waiting for. - The Friday Marketing RANT: Stop Giving Bad Advice About Call Tracking. Enjoy the infographic! Embed Code.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 12, 2015
    [Content] Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]
    As Gartner explains, a Digital Marketing Hub is a portfolio of software that enables marketers to deliver programs and campaigns that utilizes a consistent set of audience profile data, content, has unified workflow for ease in management and has capabilities for messaging and analytics. The marketing ecosystem has never been more complex.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Content] Why Budgets are Shifting to Digital Marketing
    For the marketers surveyed in the Report, content is king, as 70% of company marketers and 72% of agency marketers plan on raising their content marketing budgets. As the world moves online, digital marketing principles are being adopted everywhere. Even the staunchest names in traditional media are getting hip with the times.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 8, 2012
    [Content] How Are You Using Social Media to Find and Engage Your Target Audience?
    One way is to ask your current customer base where they find meaningful content. Develop content that is relevant to your reader - Content is king and if you want to stand out in the crowd, you need to become a good source for not only product info, but for industry issues. Get there and start engaging them.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 6, 2012
    [Content] Mobile Marketing: Do Marketers And Kids Want The Same Thing For Christmas?
    After some of the standard content on the rapid rise of mobile internet access, she included a slide covering a Nielsen study on what American kids want for Christmas. We need to understand how to deliver valuable content and amazing visual experiences beyond the desktop. And the rest of the Apple products fall closely behind the iPad.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Content] How to Diagnose Your Funnel to Create Predictable Growth
    You can do this by increasing the rate at which you are creating new content (like blogs), by ensuring your website is properly optimized or by encouraging your entire customer facing team to share your content through the appropriate channels. This happens when you create a very popular piece of content. Sales and Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Content] Building Your Strategic Lead Generation Portfolio
    while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. I’ve updated it to include more content marketing and social media channels. Create a plan to add value every time you touch your future customers with relevant ideas, content and resources. hope you find it helpful.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Content] SEO and Professional Services Marketing: What Every CEO Should Know
    No matter how well-crafted your website is, no matter how vibrant your content and efficient your lead-generation strategy, none of it will be effective if folks don’t find you in the first place. Genuinely useful content, organized, indexed and promoted appropriately is the basis of a good ranking. The top reason?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Content] 12 Essential LinkedIn Groups for B2B Marketers
    This compilation of 12 LinkedIn groups is based on multiple factors, including number of members, frequency of updates, and validity of content. Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 5, 2014
    [Content] Why inbound marketing messages should be sent on a regular schedule
    Make a schedule for sending out high quality content that is realistic. If you can’t consistently create great content every week, then don’t send an email every week. Don’t use substandard content just to justify a more frequent email schedule. If you don’t, then your lists will decay even faster than they already are.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 6, 2014
    [Content] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
    Share nurturing content. Learn what content is most helpful to progress customers. Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest. Be flexible.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 25, 2009
    [Content] Social Media is better for the Consideration Phase
    Don’t think this next podcast is going to drive our awareness through the roof – it might – but the goal should be to feed those that are already in your long sales cycle with more good quality content on what your company can deliver. But these are long term goals and take many years of work.
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 27, 2010
    [Content] B2B Lead Definitions vs. Personas - There is a Difference
    Once you have a persona to use to develop your content marketing storyline, take a look at the lead definition and try to determine the content you develop can help you complete the checklist for a qualified lead. For that, B2B marketers need to develop buyer personas. An example could be summarized like this: Title: IT Director.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Content] New Marketing Automation Options for Small Business in the VEST Report
    The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. Here are thumbnails of the others. You get the idea.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Content] How to Successfully Launch Your First Marketing Automation Program
    Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. Having enough content to fuel your nurturing campaigns. Most marketing automation platforms use lists (which are essentially customer segments) as reference points to deliver content. Connect with him on LinkedIn.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Content] 10 Guaranteed Ways to Get More Google+ Page Followers
    As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. Like Facebook, Google+ is a social network that lends itself well to visual content. Where's the value?
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Content] Answers to Your Top 3 Social Media Questions
    When you're talking about savvy social media users, Twitter users tend to be in the "linkorati," which is a class of web users who are sophisticated enough to be able to control content on the web. They tend to be bloggers and others who are very often able to create valuable links to your content. Is outsourcing good or bad?
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 27, 2012
    [Content] The Buying Cycle and Buyer Personas in B2B Marketing
    In developing b2b buyer personas you have to remember their connection to the buying cycle, as different stages in the buying cycle lead to different content. Demographic information is helpful in. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 6, 2011
    [Content] The Limitations of Facebook Insights For Websites
    Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. For example, you won’t know what time someone “Likes” your content. No, not at this point.
  • VIDYARD  |  SUNDAY, MAY 3, 2015
    [Content] How to Use Website Customization and Video to Get More Customers
    If you’re not segmenting your company’s website visitors and serving each persona custom content tailored just for them, why not? If the tailored content was not only text-based, but in video form, imagine how engaging that would be. Which content the visitor has viewed (Your landing page, microsite, or other content).
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 17, 2012
    [Content] Educating B2B Marketers Every Week | Mad Marketing TV
    Avitage – Content Marketing. Mad Marketing TV – the most TV-like show in the industry, bring you top marketing experts every week. These top experts share important marketing advice every B2B marketer can take and use immediately. Let me introduce you to the superb companies behind the show. Please check all of them out.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 16, 2014
    [Content] Celebrate the 2014 Markie Award Finalists!
    Content is King. It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Global Markie Awards ceremony at during Modern Marketing Experience Europe in London, October 15, 2014. The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Grainger.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Content] 34 Awesome Twitter Ideas for Engaging Your Prospects
    This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. Answer their questions and provide them with content they find useful, and you’ll build the trust you need for a loyal following. Learn from them, and tweet the types of content and hashtags they care about. Sharing Your Content. ” 21.
  • B2B IDEAS @ WORK  |  MONDAY, FEBRUARY 27, 2012
    [Content] SEO FYI: 9 Tips for B2B Website Lead Generation Improvement
    If most visitors do not stay on your site long or only view the home page, then you can presume that your home page is not working well as a lead generation tool, and that content changes or layout are necessary. Constantly updated content. Visitors can then access an offer by providing contact information on a landing page.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Content] 10 Easy Ways to Make Your Commute More Productive
    Simply speak while the app is recording, and your text content will appear. Using the Pocket app, you can save articles (and videos, and pretty much any type of content) in one place for easy reading on your commute. You can save content directly from your browser, emails, or from over 500 apps like Twitter, Flipboard, Pulse, and Zite.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 18, 2013
    [Content] Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]
    However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer?  Or are they just browsing and moving on? by Andrew Stanbridge | Tweet this. This week’s chart analyzes where new subscribers to the Eloqua channel come from.
  • HUBSPOT  |  SUNDAY, JUNE 30, 2013
    [Content] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
    There’s been a lot of buzz about social media this week, especially around social search and visual content. Facebook to Review Which Pages and Groups Can Show Ads After Complaints About Inappropriate Content, The Next Web. Marketers everywhere, rejoice! Learn more about Facebook''s review process at The Next Web.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 11, 2010
    [Content] 100 Tips for Trade Show Lead Generation
    Create event follow-up content pieces, talking points and email templates for your sales team to use to add value and continue the conversation in a relevant way rather than "pitching" everybody. Develop a nurturing track that for event attendees connects with the theme or the content of the event. Don't stop the dialog.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 22, 2011
    [Content] Revenue Generation is Not a Trend
    Information availability leading to overwhelm and friction - just producing content is no longer enough. Our content has to rise above the noise by providing recognizable value in the places where our prospects spend their time. I'm hearing a lot of hype about revenue generation in B2B marketing. And it's about time.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 21, 2013
    [Content] 5 Keys to Email Inbox Delivery
    All customers are not equal. #2: Is your content relevant? Content relevancy is just as important as engagement. If your content isn’t meaningful to the customers you’re reaching out to, then your chances of getting into the inbox decrease dramatically. The content in the emails needs to be simple and clean.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Content] What Sales & Marketing Can Learn From "Tommy Boy"
    Stop trying to hit home runs when it comes to content. High Effort content does not equate to success necessarily. In other words when it comes to content it is not always the content that required the most heavy lifting that performs the best. Design content that is persona based. Stay with me.
<< 1 2 ... 102 103 104 105 106 ... 252 253 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...