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  • B2B VOICES  |  TUESDAY, DECEMBER 6, 2011
    [Content] How are you measuring influence?
    These will take more time from you and your team to assess, but certainly can give you a better indication of the content and people that matter to you. Last week I spoke at the European Corporate Communications Social Media Summit on tracking influence and the non-financial ROI. and I’ve also written about the Social Business Index.
  • LEADER NETWORKS  |  TUESDAY, MARCH 30, 2010
    [Content] 5 Steps to Remedy a Failing Online Community
    These data can serve you well to refresh the site or to create more meaningful features or content. Third - Examine your current staffing and content creation processes. This is a similar situation with content creation. Not all online communities for business succeed. In fact, many fail. But all is not lost.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MAY 21, 2012
    [Content] Experian Buys Conversen Marketing Automation to Strengthen Its Offerings
    Conversen is somewhat similar to Entiera in offering sophisticated multi-step campaigns, although its main differentiator is multi-channel dynamic content that makes it relatively easy to deliver different messages to different segments across multiple channels. See my review from February 2010 for a more detailed explanation.
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Content] Discover YOUR Marketing Super Power [Decision Tree]
    The Blogger: You are the master of written content! So, be sure to stay on top of industry news, statistics, and new studies to provide your readers with the highest quality, most relevant content possible. Remember, your greatest tool is your ability to relate, connect, and use thoughtful content to keep people engaged. Great!
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 27, 2010
    [Content] Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile
    Leverage your groups on LinkedIn by sharing blog content and answering questions that your connections may be seeking information on.  Keep in mind that number of click-throughs on a particular keyword may not be a good thing, but what you can learn from that is a way to improve your keyterm, optimization and content strategy for LinkedIn. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 28, 2011
    [Content] Social media sewage … and hope
    second economic driver on the web is content.  In an industry where content is power, people routinely steal and publish my original work – word for word — because that is easier and cheaper to do than creating their own material.  I’ve started and trashed this article at least six times. am a positive person. 
  • MEASURABLE MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Content] Webinar Recap - Cloud CMS: The Best Marketing Investment You Can Make This Year
    • With traditional web tools, control of web content rested with a legacy CMS, IT or an agency. If you’d like to know more about Cloud CMS or next generation content management, check out the full webinar here. We had a great group in attendance! The next generation of CMS is agile, flexible and marketing-enabled.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MAY 20, 2010
    [Content] Thoughts on how the human touch impacts marketing performance
    You may have the best content in the world, but there are just some things that must be discovered through a human, two-way conversation. Improving marketing performance is not just about implementing the right technology; it’s also about creating a strategic process to involve people in the process of lead nurturing and qualification.
  • PR MEETS MARKETING  |  FRIDAY, NOVEMBER 30, 2007
    [Content] Astroturf Burns!
    What the Commotion Group is doing is creating a false impression to dupe viewers into believing that the content is something worthwhile viewing. Briefly, the Commotion Group posts "fake comments" to videos to create a sense of controversy, while deleting any negative comments. Check out the posts here and here.   . people took it as truth.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 12, 2013
    [Content] Introducing Demand Generation University – to teach demand generation best practices
    They’re producing content, for instance, but lack the buyer insights which drive marketing clarity. As a results, their content is not particularly effective. 'Buffer Demand Generation University - teaching demand generation best practices – announced today by Find New Customers. What do you think of this site?
  • PWB MARKETING BLOG  |  FRIDAY, JANUARY 7, 2011
    [Content] Three Reasons to Love QR Codes
    QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed. Reason #1: QR codes easily bring online content to the offline world. QR codes have great potential for savvy marketers. The code consists of black modules arranged in a square pattern on white background.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Content] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
    What’s differing is you will need something to talk about, so you need to start by creating content. . Free your content- and put it up all over the web.  Don’t hide your content behind forms. Break up your content into bite size pieces.  Do more with your content than having a social media page. 
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2011
    [Content] Maximize your SEO benefit on Google+ in 8 simple steps
    You can add more circles in order to spur interest amongst your friends, but be sure you explicitly tell Google, through your willingness to share publicly, that they can index your content in their public search engine. Use a clean URL when you add your content to Google+. Image by entertailion via Flickr. just need to select and go.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Content] #NewNewTwitter: A New Opportunity for Marketers
    Individuals and marketers can be “discovered” now through their updates or the content they are sharing on a topic. Historically, content was shared on Twitter to be acted on (retweeted, replied to or clicked). Twitter announced a new interface, rolling out over the next few weeks, this morning. Discover. Discover.
  • LEADER NETWORKS  |  FRIDAY, MAY 29, 2009
    [Content] How to kill an online community in 10 easy steps
    Assume the members will do all the work from the start and they don't need content or assistance after they have joined. Abandon a business strategy or never develop one and just give people lots of opportunity to pay for access and content at every turn. It's kind of like getting a puppy - exciting at first, but hard work thereafter!
  • BLOG MY CALLS  |  MONDAY, MAY 5, 2014
    [Content] Actually, You Know, Generating Social Media Leads [Webinar Notes]
    Gating'' Too Much Content. We hold back our best content behind gates. We''ve been told to share relevant content. We may have good content that solves problems for customers, but you are sunk if you can''t get buyers'' attention to begin with. We are wasting our content. Craving Content. Spark inquiry.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JULY 11, 2012
    [Content] Four Responsive Email Layouts
    The modular setup of this PSN email is apparent from the start, with all content divided into rectangular blocks. This responsive layout doesn’t specialize the presentation but does a basic 2-to-1 column restructure, so it’s a perfect example of using the same content elements in two states. Two of the content blocks disappear.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Content] Scary and Hopeful: The Future of The New York Times
    The newsroom determines which stories will receive supplemental multimedia content, and, more surprisingly still, there’s no universal policy governing linking to sources. by Joe Chernov | Tweet this When Jill Abramson was growing up on Manhattan’s upper West Side, her family maintained two subscriptions to The New York Times.
  • LEADER NETWORKS  |  SUNDAY, JUNE 26, 2011
    [Content] 4 Types Of Active Members – How To Spot Them And Engage
    And, as any seasoned community manager knows, without the active posters, the community is just a content shell. This reinforce that they are on the right track in terms of the content or messages they contribute to the community. There are different reasons why people participate in online communities.
  • MI6 MARKETING AGENCY  |  THURSDAY, NOVEMBER 18, 2010
    [Content] Twitter for B2B Marketing
    think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. Q3: Who should be in charge of the B2B twitter content? If you have the right culture, everyone in the org is a potential source of Twitter borne content. Author: Chris Herbert. Learn more here ).
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 14, 2011
    [Content] Is It SEO or Is It Social Media?
    SEO is an art that helps to technically improve your chances for the right content of yours being found in search engines for the terms your customers are probably searching for. Related posts: Unique Content: The Key to Online Relationship Building, Social Media and SEO Does Your Social Media Department Have a Content Czar?
  • BIZNOLOGY  |  FRIDAY, MARCH 22, 2013
    [Content] Online and Offline Marketing Combine for Customer Engagement
    Offline events give quality content for online discussions. Your content or your responds should never look like they’re automated unless you want to disgust your customers. Use offline customer interactions in your content. Photo credit: C. Online and offline are not foes – they’re friends that are mutually supportive.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 11, 2014
    [Content] Blogger Relations Are the Perfect Advertising Foundation
    'While advertising in the traditional sense (strictly self promotion) doesn’t work anymore, with the right foundation of modern marketing and content acquisition, some traditional advertising tactics are still very relevant and useful. But, … Continue Reading. Related Stories Is Your Brand Fan Friendly? Blogger Outreach
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Content] Dreamforce ’12: Tap into Marketo’s Social Marketing Experts
    Executives from our internal marketing, social media and customer teams will provide insight that will enable you to implement everything from content marketing, to marketing automation , community engagement to gamification and social marketing strategies. Ignite Your Content Marketing Success Using Infographics, Memes, and Videos.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Content] 25 social media listening aids to increase your hearing
    BlitzMetrics : Helps you benchmark against your competitors, learn which demographics are the most active, and track content performance so you can improve your reach and engagement. Your business can now attribute new sign-ups or revenue to content your users shared on social media. Does your business listen? pro account is required.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Content] What Mobile Buyers Are REALLY Doing on Your Website
    By the time the check came, I''d forwarded myself a research report for future download -- content that ended up inspiring this blog post. Other mission-critical content. As it turns out, context has a great deal to do with the content we consume online and how we consume it. Build your content using responsive design.
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 14, 2012
    [Content] Small Batch Marketing - What Microbreweries Can Teach Us About Marketing Automation
    The goal with your lead nurturing program is to send small batches of well-timed and content relevant emails as your prospects move through the buying cycle.  What can you learn about marketing automation from microbreweries?  Turns out plenty in terms of focus, volume, differentiation, and customer engagement.  We agree.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Content] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    The only significant change we could find is that in December 2012 Eleanor created a G+ brand page,  properly verified its link to her site , and began sharing content there. It appears that her use of G+, with regular, fresh, quality content, has significantly raised her visibility in Google search. Why do I say this? Google
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Content] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
    Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Content] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    Create Content. Once you know who your audience personas are,  what keywords they use, what buyer journey they take and what media channels they use, you should look at the content you have and see if it meets each of those scenarios. The future of marketing is inbound. Pull puts customers first. Pull seeks to deliver value. Name them.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 18, 2011
    [Content] B2B Blog Q&A: What's Most Critical to a Great Blog Post?
    Our recent webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we have provided a personal reply on our blog to each question. Content with facts, figures and links, Call to Action, RSS Feed, Social sharing options. Schaefer. Great Title. Image. ” 4.
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Content] 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
    We''ve also learned a few things along the way about what types of content to create and share on Facebook to generate those fans and leads. You Need a Content Strategy. At HubSpot, we create content like blog posts, presentations, templates, and ebooks that aim to make the jobs of marketers easier. It''s so simple. 5) Oh Yeah.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 5, 2011
    [Content] 3 Marketing Ideas from a great marketing company – Kinaxis
    robust blog, third-party experts (with smiling photos and short bios of real people), featured content, content published in third-party publications.Once they visit, they stay. Ardath Albee talks about the Rule of 5 on content – instead of one piece of content, turn it into five. Quite well. Thank you. iTunes).
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 14, 2010
    [Content] 8 Implicit Lead Scoring Criteria
    High Value Web Content Visit: You may tag a variety of content (HTML pages, videos, catalogs, etc.) Scores all visitors downloading what you deem as high value web content in the last N days. This is valuable if a campaign is used to aggregate all related content (product releases, newsletters, etc.) Criteria. Forms.
  • CHRIS KOCH  |  TUESDAY, AUGUST 23, 2011
    [Content] 3 factors in winning the social media horse race
    It’s easier for tweets to flow across all the various social networks because of their short nature and the fact that they usually contain links to longer content that can show up on Facebook and G+. There are only two types of content in social media. One of the reasons that Twitter is compelling is because its content is so short.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Content] 22 Essential Mobile Apps for Your CMO
    Content Apps. Instapaper is an easy way to archive long-form content (articles, blog posts, etc.) Trimit : Your CMO’s in-box is full of articles, press releases and papers someone believes are “must read” pieces of content. Dropbox : A must-have for a hands-on CMO who participates in content creation. price tag. The $2.99
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 7, 2013
    [Content] Email is Still King: Why Social Media Lags Behind for Marketing
    The reliance on content in marketing strategies has been phenomenal, and this leaves us to realize the importance of email. mail was and will remain a critical passage for tailored content to be shared with clients, colleagues, and prospects. We hope you enjoy it. __. Social media sites aren’t there to advertise goods.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 30, 2012
    [Content] The Awesome Power of BtoB Lead Nurturing
    immediately wrote a white paper (one of Jeff’s suggestions) that I believe is compelling content, and which I’ll distribute to clients and prospects. Funnelholic  said: Ogden truly knows how to bring it — not only terms of the content (his advice) but in his easy to understand way of presenting his information.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Content] How to Craft a B2B Email Marketing Strategy That Works
    No matter the industry, following basic guidelines about emails that have great design, timing, and content are going to succeed better than your spam-like competitors. Monitoring the data to determine the best content, call-to-action, coupons or offers, scheduling times, and more can help further improve your email marketing strategy.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 7, 2013
    [Content] Banners Don’t Drive Leads in B2B Marketing
    However, very few marketers will see a large enough improvement to justify making banners a core part of their program over search, content syndication , email or other stronger lead generation tactics. great offer (not just content) can improve both click rates and registration rates. Period. Banners don’t drive leads.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Content] 7 Marketing Resolutions to Start the New Year Right
    And good news if you''re a HubSpot customer, since our new Content Optimization System has built-in responsive design, right out of the box! 4) Revitalize your content strategy. Because of this, it may be smart to evaluate a variety of types of content that could work for your inbound campaigns. 'The time has come. It''s 2014.
  • VOLACCI  |  FRIDAY, JULY 26, 2013
    [Content] Your Business Needs a Newsletter!
    Creating and managing an online newsletter is simple, especially if your website is already regularly creating content. Subscribers place a high value on newsletters with good content, so use your newsletter to establish your team as industry experts and thought- leaders. Newsletters are easy. Newsletters are effective.
  • WRITTENT  |  TUESDAY, AUGUST 20, 2013
    [Content] 13 Not-So-Scary Ways to Become a Master at Blog Commenting
    'Every content marketing strategy should involve a plan for blog commenting. It’s entirely too easy to get stuck in a comfort zone of creating content , while keeping up on other blogs in your niche via RSS feeds or email subscription. As Suico points out , many content marketers have an irrational fear of blog commenting.
  • SYNECORE  |  SATURDAY, MARCH 22, 2014
    [Content] Online Video as the Modern Day Yellow Pages Ad
    If the search engine is the modern-day Yellow Pages, a brand’s website is its “ad,” and the written copy, images and videos housed on the website collectively form its content. 71% of respondents said that watching video content leaves them with a positive impression of the brand. Let Your Fingers Do the Walking. Follow @chrshorton.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 20, 2013
    [Content] Sales Prospecting Perspectives Weekly Recap - Week of December 20, 2013
    Do you think curating content or creating it drives more sales conversations? According to Rachel Foster on CMI, your company should balance both, although creation of content should be your cornerstone. 'It''s the last Friday before Christmas, and the office is full of holiday cheer. get over it.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Content] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Inbound marketing is no cakewalk. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Pin It.
  • HUBSPOT  |  FRIDAY, JULY 23, 2010
    [Content] Checklist: How to Start a Business Blog
    Excellent content leaves the reader with something new that they didn’t have before. CONTENT. Remarkable Content – A mix of content is good. Try things like current news, opinion, and media rich content. Keep content topical, informative, and non promotional. Organize your content. Title.
  • THE POINT  |  WEDNESDAY, APRIL 21, 2010
    [Content] Blog Makeover Nets Sales Leads for Software Company
    After consulting with the client on the blog’s objectives, content strategy, and target audience, Spear redesigned the blog from the ground up, and re-launched it as “ The Daily Practice.”. So far, this feature is amongst the most-read content on the blog.). convert that search traffic to measurable sales leads.
  • HUBSPOT  |  WEDNESDAY, AUGUST 11, 2010
    [Content] Study: 72% of Businesses Have a Social Media Strategy
    ”: 85% of survey respondents say that original content is critical to the success of their social media campaign. Branded original and expert content is used more often than any other type of content. And development of an audience for content is one of the top objectives of marketers. And, What about ROI?
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 24, 2010
    [Content] Oracle’s Updated Social Media Policy
    Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party. Dated 11/22/10. blogs. oracle. oracle.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Content] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Content] 7 Common (and Dangerous) Misconceptions About SEO
    Everything from the mobile optimization of your site to the social virality of your content also influences your search rank. Inbound links certainly help pages rank well, but it is better to focus on creating the sort of content that gets shared than finding places to plant links. I''ll stop there before my head starts to hurt.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Content] Who’s Visiting Your Website? How to “Unmask” Anonymous Visitors
    That’s why, when it comes to email, we recommend that you segment and target your email lists , and that you use technology like our Customer Engagement engine to ensure you’re sending prospects the right content at the right time. need arises, and the potential customer decides that your product or service addresses that need.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Content] Why Budgets are Shifting to Digital Marketing
    For the marketers surveyed in the Report, content is king, as 70% of company marketers and 72% of agency marketers plan on raising their content marketing budgets. As the world moves online, digital marketing principles are being adopted everywhere. Even the staunchest names in traditional media are getting hip with the times.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 10, 2013
    [Content] Are Sales and Marketing Missing an Opportunity to Work Together?
    They know what’s keeping them up at night and can bring those issues back to you to develop content around. recently read an article by Mark Sherbin, Find Content Marketing Gold by Mining Your Sales Department  that brought home some useful tips. Share content developed from the meetings with whole team.
  • CONTENT MARKETING EXPERIENCE  |  THURSDAY, JANUARY 23, 2014
    [Content] Dozens of reasons why corporate blogs matter
    Corporate blogs often are essential social media hubs and content marketing hubs as explained in our introduction to corporate blogging. 'Several businesses don’t have a corporate blog yet. Is it a must? It depends. But in general corporate blogs remain essential, despite the fact some ‘experts’ claim that blogging is ‘passé’.
  • VOLACCI  |  FRIDAY, NOVEMBER 29, 2013
    [Content] 8 Habits of Marketing Automation Experts
    Are Adept Content Marketers. Marketing automation experts are adept content marketers. Building on their knowledge of the market, they''re able to produce valuable content for their potential customers at just the right frequency. 'At Volacci, we work with a lot of Marketing Automation experts. How many of these do YOU practice?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Content] Demand Gen Cloud: Funnels and Pipelines are Old School
    The influence of content and word of mouth jumps them from side to side to back and down again. Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. Buyers put themselves in the funnel where they want to be.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 15, 2011
    [Content] Why Social Media Blogging is Corrupt
    “Did he ask you if he could use your content?&# “So a fellow blogger — and technically your direct competitor — stole your original content to use in marketing materials aimed at promoting his company and increasing his own sales?&#. I asked. “No,&# the young man replied. “No.&#.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 3, 2012
    [Content] Deliver Results With A Search-Driven Marketing Plan
    From this you can create an audience-focused marketing plan that delivers valuable content on your customers’ hottest topics. Earlier this week I wrote about  search engine marketing  and SEO (Search Engine Optimization) as one of the keys to  effective inbound marketing  along with  social media  and  content strategy.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Content] 7 Pro Tips for Expert LinkedIn Marketing
    LinkedIn recently added status updates as a new feature to company pages, making them a great channel to promote your content! Mix up promoting blog posts and landing pages to give your followers a variety of content to consume. Introduce the content you post with a question or comment to spark discussion amongst followers.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Content] How to Convert Raw Leads into Best Friends Forever
    Adjust your content to map to relationship need. By presenting content that is responsive to past behavior, you demonstrate your awareness of each lead’s history with your company. Content marketing is the best way to demonstrate expertise and credibility. 'Author: Jason Thibeault Filling the pipeline with leads? Leads.
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Content] Top 10 Tips for Better Email Templates
    Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Consider carefully what content is “above the fold” – roughly equivalent to what the typical reader will see in his/her preview pane.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2011
    [Content] The making of a social media slut
    This morning I had coffee with a family friend who just graduated from college and is seeking her first job as a writer/content creator.  I crossed the line.  I think I have become a social media slut. B2B marketing agency Managing Director told me he chose between two qualified candidates based on their Klout score. friend in D.C Oh my God.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Content] Google+ Status Updates Now Appearing in Organic Search Results
    Marketing Takeaway: This is huge, and it makes a big case for why your brand should create a Google+ business page and start sharing content there ASAP. Marketing Takeaway: Create valuable content to share via your Google+ business page that other people will be inclined to share. Now you can literally stop betting on it!
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 12, 2010
    [Content] STOP chasing Consumers. Collaborate with your Customers.
    Content Decoded. Get Content Get Customers. 2010 Content Marketing Trends and Predictions. The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. It’s time to collaborate with consumers to make goods and services better and more relevant. Rick Liebling. Simple.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 17, 2011
    [Content] Social Media For B2B Marketing – How To Get Started
    You also have to add value to the conversation through content, insight and thought leadership. So thanks to Anol, Asuthosh & Jaspreet for the great content. One of the best things about social media: we’re all still learning and figuring this thing out. There are no true experts. Why Does Social Media Matter. Social Media.
  • VIDYARD  |  WEDNESDAY, JUNE 4, 2014
    [Content] Assembling an Extra Powerful Marketing Team
    With so much focus on content marketing, digital assets, demand generation as a science, and visual storytelling, today’s best marketing teams are now built with a focus on a diverse range of talent. The Persuader (your content marketing manager), should be a mix of curious detective-like wordsmith, editor, and teacher. Demando. Frame.
  • ONPATH  |  WEDNESDAY, MARCH 21, 2012
    [Content] Marketing Automation ROI: Myths and Facts
    It normally takes about three months for marketers to realize that from a content perspective they are unprepared for an MA system. And they discover that they need to assemble progressive nurture paths, develop a scoring methodology, segment content throughout the pipeline, and use a variety of mediums to stimulate interest. Right?
  • EB2BLEADS  |  SATURDAY, JULY 9, 2011
    [Content] Top SEOs And Data Correlations
    Whilst many SEOs haved focused mainly on links, it can come at the expense of content or the engagement of your audience and ignore future trends. Search results data shows that links, as they pertain to both the domain and the individual page, are vastly superior in importance to the page's content. Non-Linking SEO Factors.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Content] How to Use Welcome Emails to Delight Your New Blog Subscribers
    Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. Like I said, these people have deemed your content worthy enough to receive emails about it -- and that''s quite the compliment.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2011
    [Content] 5 Key Tools for Effective Facebook Marketing
    Facebook fans are more active and engaged that just regular Facebook users: they are consuming more content and clicking on links. That decision is made based on the type of content you share, the number of comments it generated and who posted it in the first place. What does it mean for you? Website Integration. Facebook Pages.
  • MEASURABLE MARKETING  |  THURSDAY, MAY 24, 2012
    [Content] Top Tools for Today's Digital Marketer
    Content Management System. Now that the web has become more fragmented, and audiences are engaging with businesses and brands via a variety of channels, it's more imperative than ever to have one agile tool to manage and even syndicate your digital content. In today's rapidly changing tech space, even the. their teams need most.
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 13, 2012
    [Content] Don't Ask Community Managers To Be Strategists
    seasoned community manager typically grew up through the ranks of communication specialties, and has the unique and invaluable ability to facilitate ideas, grow thought leadership content and listen well. The enterprise community manager position is sometimes termed a "jack of all trades" role. know -- I've said it myself. It won't work.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Content] Why to do Search Engine Advertising with Top SEO Companies?
    Whether it is about your keyword, the content, Meta tags or flash design, you will enormously receive a proper aid in your website design through these companies. Why links in content are more powerful. Today’s business demands keen observation and concentration. Advertising is one of the elements of marketing tactics.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Content] How Kele Developed a Personalized Email Strategy
    Many marketers map out their content strategy based on what they think would resonate with customers, but don’t have real insight into what customers actually want to hear. The goal was to create a unique content and communication strategy for each of the nine new segmentations. Follow Jen on Twitter @Jenny_Iggy. Email marketin
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Content] How to Write a Blog Post in 30 Minutes
    However, learning to improve your efficiency can only make you a stronger content marketer. In the time you save, you’ll be able to spend more time on content promotion methods , networking, and generally becoming more effective at what you do. love quite a few different content creation tools, many of which you can find here.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 9, 2010
    [Content] Blog Best Practices: 8 Writing Tips to Generate Leads From.
    Two kinds of posts - Original content and resources content. Try to do at least one original content a week. Here are some best practice tips that will help you generate serious traffic to your blog: Post titles - Choose key phrases that you can dominate in Google by using them consistently. take my survey [link].
  • WRITTENT  |  THURSDAY, JULY 25, 2013
    [Content] 10 Actionable Blog Tricks to Skyrocket Your Sales
    Leveraging the experience and proven results of the best experts in the industry, we’ve curated 10 remarkable blog tricks to help you reach your sales goals, without resorting to pushy content: 1. Use Your Content as Educational Assets. People share content which resonates deeply. Use Better Keyword Research. Unlikely. Bloggin
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2011
    [Content] 4 Tools for Measuring Your Online Influence
    by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. The company looks at a person’s level of authority on a subject, what kinds of actions their content triggers, the reach they have and how active they are. Klout. PeerIndex. Crowdbooster. Facebook.
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [Content] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
    4) Prematurely Publishing Content. As a result, you publish something riddled with typos and grammatical errors, undermining the professionalism and credibility of your marketing content. This one applies to any piece of content you can "schedule." Don't care about stealing other people's content on the web? Bummer, dude.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Content] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    3.     Create Customized Content.  The longer your sales cycle, and the more complex your product or service, the more content you’ll need to serve up to prospects and clients. For 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B.
  • THE FORWARD OBSERVER  |  THURSDAY, SEPTEMBER 19, 2013
    [Content] How To Give Your Calls To Action a Fighting Chance at Generating Leads
    Call to Action (CTA) is a website button, image, text link that encourages a visitor to take an action by typically clicking on the button, visiting a landing page and filling out a form in return for some kind of content. Often, that content is a white paper, eBook, webinar or a newsletter. Be Clear – Not clever. What do you think?
  • HINGE MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Content] Hinge’s Fab Five: July 2013
    'Top Professional Services Marketing Content from July 2013. Each month, an enormous amount of content is published on marketing. Content Marketing Essentials 2013 (Dynfographic). Full of interesting facts and useful tips, this introduction to content marketing is both fun and useful. Enjoy! By Mark Gavalda, MandLoys.
  • HUBSPOT  |  TUESDAY, NOVEMBER 6, 2012
    [Content] Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
    It's incumbent on you to create truly helpful content that keeps people coming back for more, staying on your site longer, and sharing and subscribing to your content. That's the kind of sentiment you can only earn through consistent efforts to publish valuable content. These books were not like other books you may stumble upon.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Content] Savvy Week in Review: January 6
    Think Content Marketing, Not Copywriting by @jonbuscall. Hutton of content marketing, as Joe Chernov of Eloqua so aptly put), makes a compelling argument for marketers broadening how they view the lead nurturing process. Labcast: Simple Tips for Content Titles that WORK by @TheSalesLion via @OpenViewVenture. big one.
  • EB2BLEADS  |  MONDAY, JULY 4, 2011
    [Content] Social Media For Business
    Create useful content. Your content, should help you to both promote your message and help your audience simultaneously. great way to do this is with a business blog As you write you can share views, opinion, research and point or link to other articles or content that helps support your ideas. Learn more about using Facebook.
  • SYNECORE  |  FRIDAY, JUNE 21, 2013
    [Content] Quick Tips For Optimizing Your YouTube Channel - #MarketingTechMin
    'Whether you are looking to attract new YouTube subscribers or trying come up with a way to better deliver video content to current subscribers, it is in your brand''s best interest to take steps to optimize your YouTube Channel. Keep in mind that for many prospects, your YouTube channel and videos are their first interaction with your brand.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 1, 2010
    [Content] Unica and Alterian Lead Database Marketers to the Digital Promised Land
    Alterian has already made big bets in social media and Web content management, which are also well beyond the scope of traditional database marketing. No surprise there, although I don't necessarily agree with Alterian's contention that this will lead to a unification between the two sets of agencies.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 17, 2009
    [Content] Acxiom Uses Social Media Data to Segment Email Lists
    What Acxiom has done – and this is so Acxiom – is to ignore the content posted in people’s social media comments or profiles, and just capture the “hard” information about links between people and membership in groups. It's a different, and arguably more practical, approach to helping marketers take advantage of social media.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Content] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Even if you''ve been focusing on traditional tactics, c hances are you already have content and resources to fuel your inbound efforts. When you put off business blogging, you prolong your ability to create a content annuity that continues to delivers value over time. Mistake #5: Creating content in a vacuum. Measurable. Timely.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Content] LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know
    Rather than buying ads people ignore, you want to be the content that is showing up on the homepage and being promoted by LinkedIn members. If you have more friends and build better relationships with them on LinkedIn, then it is more likely your content will get more shares and be featured on LinkedIn today. Connect with HubSpot
  • KOMARKETING ASSOCIATES  |  SATURDAY, NOVEMBER 23, 2013
    [Content] What B2B Marketers Need to Know About Schema.org & Micro Data
    Micro data and schema.org enable B2B marketers to better distinguish their web content in search engine results, with a goal of driving greater click thru rates and improving the exchange of information across social media platforms. The following sections of address content could contain markup: The web address of the image.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Content] Social Media Data: Time to Embrace it
    In other words, social media isn’t something you simply measure it is something you harness consumer insights from to be better at everything else in the business including product development, message/positioning, content development and being more efficient with overall media and marketing spends. Yet, there is an answer.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Content] The Importance of Lead Nurturing SalesBuzz Radio appearance
    immediately wrote a white paper (one of Jeff’s suggestions) that I believe is compelling content, and which I’ll distribute to clients and prospects. Ogden truly knows how to bring it — not only terms of the content (his advice) but in his easy to understand way of presenting his information. Comments about the show.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 10, 2012
    [Content] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
    ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. And on the theme that cleaner data is better (and more profitable), we will be giving away the object we have been fighting over here at ReachForce HQ for weeks. Share and Enjoy.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Content] 7 Steps to a Successful B2B Blog
    They are constantly scouring the internet for new and interesting content and they share all of it. Every week, in addition to their own fine content, they feature posts from other bloggers. With all the rich content sitting there, it seems ridiculous not to check out the links to their services. Here’s why. Be smart.
  • ENGAGE  |  MONDAY, OCTOBER 31, 2011
    [Content] Is Your Twitter Account a Ghost, a Witch, a Pirate or a Vampire?
    Twitter is all about real time content so don’t let your presence just be an apparition. Even responding defensively to tweets about your organization or content can lead to bad feelings among your audience. Instead, engage them with a funny tweet or interesting content. The Ghost You’re never there. Why so serious?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Content] 10 Nonprofits That Are Totally Nailing Pinterest Marketing
    'There are many reasons why visual content is becoming more widely used in online marketing, including these 19 statistics. And also, let''s not forget: Some of the most compelling content, more often than not, includes visuals. Got an interesting Pinterest board of your own, filled with amazing visual content?
  • MARKETING INTERACTIONS  |  MONDAY, MAY 16, 2011
    [Content] Marketing and Sales - Two islands, no bridge?
    It's the first time I've gone directly from a conference focused exclusively on content strategy to an inside sales conference. " Inspiring conversations with people who actually "get" content. Last week I was in Minneapolis speaking at Confab and attending AA-ISP. Can I just say, Whoa! Overall, it was inspiring!
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