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  • VIDYARD  |  THURSDAY, JUNE 4, 2015
    [Content] A Step-by-Step Guide: Map your Audience’s Website Journey & Build a Video Plan to Match
    Methodically laying out your video content to align with both the buyer’s journey and the corresponding path they take through your website is one of the best tactics you can use to ensure you’re delivering the right content to the right buyer at the right time. Behavior >> Site Content >> All Pages). Cha-ching!
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 19, 2011
    [Content] MadMarketingTV
    Future shows will be more TV-Like – with side by side interviews and the full-screen use of external “B-Roll” content, like slides and videos. We have well-known guests like Joe Pulizzi (Get Content, Get Customers), Paul Dunay (Facebook Marketing For Dummies) and Doug Kessler (The B2B Marketing Manifesto).
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Content] Want to Dominate Organic Search? How Blogging Can Help
    Blogging provides endless opportunities for your website to rank in search for content your persona cares about. Don''t underestimate how powerful that is. 2) Create unique content. The first rule of thumb is to make sure the content you are creating cannot be found on other blogs -- your own included. But like. Wait, what?
  • B2B LEAD BLOG  |  MONDAY, JULY 16, 2012
    [Content] 12 Things You Need to Know When Redesigning Your Website
    We looked at imagery, structure, content, flow, links, tags – the whole bit. Just a few months ago we went through the process of a top-to-bottom refresh of our site. Click our logo at the top of the page if you’d like to see how things turned out. During the project I had a couple of resources always at the ready.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 24, 2011
    [Content] The Power of Inbound Marketing – a case study
    content and blog continue to work hard for us. As 6:12am this morning, while my wife and I were sleeping, someone visited Find New Customers and spent over three full minutes filling out forms and downloading content, including our highly acclaimed white paper, How to Find New Customers.(One It’s time for family.
  • LEAD VIEWS  |  FRIDAY, JUNE 15, 2012
    [Content] Inbound versus Outbound Marketing: What’s the Fuss?
    Inbound feels more subtle and a bit reactive:  Create interesting stuff (content) at an interesting location (a website) and let the world know it’s there so prospects can find it easily when needed. We are perplexed by the endless debate about whether or not inbound marketing is better than outbound marketing. Industry? Target segment?
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Content] Is My Company Ready for Marketing Automation?
    You have zero to little content to share with prospects. Inbound marketing is about creating compelling content that demonstrates your expertise to your audience. On the internet, content is like location in real estate. Content, content, content. Not just any content -- deep content. Meetings.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [Content] Case Studies: What’s In Them for Your Customers?
    Yet, according to a MarketingSherpa survey of nearly 1,000 B2B marketers, encouraging customers to submit testimonials and case studies ranked #2 of the most effective tactics for developing marketing content. That said, there are good – and bad – ways to solicit customer stories. Invite Participation. Focus on the Customer.
  • VIDYARD  |  MONDAY, JANUARY 6, 2014
    [Content] 7 Tips for Creating Better Video Marketing in 2014
    There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. 3.
  • VIEWPOINT  |  THURSDAY, MAY 23, 2013
    [Content] Good Reads for B2B Marketing - Respect Your Competition
    Online content in the sales and marketing industries is dynamic and constantly changing. B2B Email Marketers Focus on Targeting Content. Delivering relevant content was cited most often as the method that would improve email efforts, followed by lead-nurturing programs and the content''s quality and volume. Normal. 0.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Content] Introducing the Oracle Marketing Cloud
    The only way to do that is modern marketing—an always-on, multichannel, content-driven approach to marketing that is optimized for the digital, mobile, and social activities of customers and prospects. Only 21% of customers say they receive a personalized experience across channels, and 70% of delivered marketing content goes unused.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 17, 2013
    [Content] Top 6 Social Media No-Nos to Avoid
    Focus on increasing the quality of your content rather than increasing your numbers, and you’ll build a solid strategy and fan base. 3. ” If you think your content is relevant, contact the owner of the post and propose a real linking or collaboration strategy. good rule of thumb is, “when in doubt, don’t.” All rights reserved.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Content] How to Blog Consistently Without Burning Out
    How do you keep producing fresh content without burning out? I am sure many bloggers have different tricks. It hasn''t been as successful for me lately than it used to be but this is still a great way to collect quotes and opinions to discover unexpected angles for your articles. 4) Try a different content format. Blogging Daily
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 17, 2011
    [Content] This is the week that was: A slice of the BlackBerry crumble
    SEO tip of the week: Here at Earnest we are big advocates of content marketing. There is no doubt that the most successful social media strategies and lead nurturing campaigns are ones that give away useful content to the target audience. Seeding this content is important – and search should be a big consideration.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 30, 2013
    [Content] Taking Your Team to the SEO Super Bowl
    Set up a meeting that includes the entire marketing team: PR, SEO, content, paid, etc. Content teams should work to create blog posts for search, articles for the PR team, landing pages for the PPC team, etc. Content. As new content is created, take a look to see what’s working and what’s not. Personnel Changes. Playoffs.
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 16, 2010
    [Content] Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation
    In most cases, they've purchased the solution prior to determining the people, process and content combination they'll need to be successful in using it. What kind and how much content do we need? Divide the campaign into A/B groups and test different versions of content, email subject lines, etc. Up to 3,000 contacts.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 4, 2014
    [Content] 7 SEO Copywriting myths that will not die
    But that doesn’t mean your content should be keyphrase-free. However, you’ll still want to use keyphrases (and synonyms) in your content. Your best bet is to write a wide variety of content and let the subject matter dictate the length. It rewards quality content. Are you sure? That’s scary stuff.
  • MARKETING ACTION  |  MONDAY, OCTOBER 21, 2013
    [Content] How to Attract New Customers – i?marketing (Part 2)
    In online marketing, there are many ways a new potential customer could find you; it’s really important to know the likely channels and position the right content in each, so that you attract that new customer from the first hello. All this gives you guideposts for your content creation and marketing plan. Content. Personas.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 30, 2013
    [Content] How to Practice Sales Enablement That Helps Reps Rock
    Sales enablement stems beyond technology portals to provide reps with appropriate content based on campaigns or personas. She’s a content connoisseur — she reads what her buyers read and shares that content across her social networks. Now, let’s all do the wave. Marketing also has an integral role in the success of sales.
  • CEEKUE  |  SATURDAY, AUGUST 21, 2010
    [Content] Numbers – 72
    Original content, both branded and expert are by far the most used tactic. 72% of businesses have a social media strategy. Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Content] 5 Things To Look At When Optimizing Your Post For SEO (GIFS)
    So you wrote new content for your website and now you’re ready to get it posted. The purpose of a title tag is to briefly describe your page content to both your visitors and the search engines. When writing a title tag you will want to include keywords that represent the page content. Title Tag. Meta Description.  . Alt Text.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [Content] Savvy Week in Review - Oct 15
    Before you say yes, read this post by Ardath Albee about the importance of coming together to establish content marketing plans. New Research Describes the Most Effective Ways to Market with Content by Cheryl Goldberg In case you missed these, here are links to three recent studies on content marketing. Check out her solutions.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Content] 8 Ways to Leverage Social Media Beyond Social Networks
    bigger reach means a better opportunity to spread your content and reach more potential customers. Add Social Sharing Buttons to Your Content: Another great way to use your website to help leverage the power of social media and extend the reach of your content is to use social media sharing buttons. Are they on Twitter?
  • VIDYARD  |  FRIDAY, JUNE 26, 2015
    [Content] 3 Simple Ways to Customize A Single Video Campaign for Multiple Audiences
    These personas are segmented with similarities including pain points and product benefits, which means you don’t necessarily need 50,000 unique content pieces for a list of 50,000 prospects. And even better: you don’t even necessarily need brand new content for each persona group. Consumers don’t know how to personalize your messages.
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Content] 15 Metrics Every Marketing Manager Should Be Tracking
    Again, if you fall behind, you can act quickly, perhaps by creating content that will draw more readers in at a faster rate. 3) Average Lead Close Rate. Content Effectiveness. How do you know if the effort and time you put into that piece of content. Create similar and even stronger content to help your goals. You ready?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 25, 2014
    [Content] 5 Ways to Maximize Google Webmaster Tools for Better SEO
    Monitor Your Most Linked Content. The Links to Your Site section of Google Webmaster Tools (found under the category Search Traffic ) is an awesome way to find out what content people love on your site. Odds are, your homepage is the top linked content, but you might discover that a blog post you wrote 2 years ago is still compelling.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Content] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Image credit: Small Business Ideas Blog. SEO Keyword Guides and Tools. But It Works Nicely.
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 18, 2010
    [Content] Link Thought Leadership to Intelligent Client Discovery
    " Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. Britton Manasco.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Content] Top 10 B2B Inbound Marketing Predictions for 2015
    This will let marketers provide the most relevant content, when and where a user needs it. In the past, marketers tried to find ways to adapt their content and services to a mobile audience after the fact, perhaps as an afterthought. Emphasis on Engaging Content—and How Personas Can Help. Now, it is just the opposite.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JUNE 30, 2011
    [Content] Tailor Your Pitches Without The BS: Lessons From SHIFT Communications
    It’s what has motivated me to provide quality, targeted content — but that’s another post!). have written and Tweeted about Eloqua’s content in the past because I think they produce content that’s relevant and helpful to marketers. Yes, this means you actually have to get to know individual bloggers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Content] Five tools to help with your social media makeover
    Easily Optimize Your Content for Google  . If you have a well-established blog with a large amount of traffic, you may not be too concerned about optimizing your content for Google.  But if you want to get additional traffic and you want to ensure that it is relevant, then it’s important to help Google index your content correctly.
  • SYNECORE  |  SATURDAY, JUNE 7, 2014
    [Content] Integrated Digital Marketing Chronicles: Convey & Promote Your Brand
    Learn why it''s critical to develop and leverage digital content to efficiently convey your brand message, expertise, and creativity throughout your website, social, and mobile channels. After the development of a defined content strategy, social channels are utilized to effectively promote your brand message and content.
  • SAZBEAN  |  SATURDAY, FEBRUARY 18, 2012
    [Content] Top Internet strategy, marketing and technology links for the week of February 18, 2012
    The 6 Lifelong Laws of Content Marketing for Agencies (Convince&Convert). Reasons to Centralize Your Content Marketing Program (Marketing Trenches). Create a World of Marketing Automation Through Good Content—and Imagination (marketo). Report: Content and the New Marketing Equation (brian solis). ProBlogger).
  • BIZNOLOGY  |  THURSDAY, APRIL 19, 2012
    [Content] Can traditional marketers adjust to digital marketing?
    Instead, focus on creating content that people want to share. Good content attracts. Good content gets shared. Image credit: Getty Images via @daylife. And as I am speaking, and explaining concepts, and exhorting people to take a chance and make a change, I realize something. The people in the audience asked great questions.
  • B2B MEMES  |  WEDNESDAY, MAY 2, 2012
    [Content] Three Common Failures in Online News: Are You At Fault?
    For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. The potential rewards are substantial. Lack of enterprise.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Content] The Anatomy of an Optimized Web Page [Infographic]
    Plus, you''ll see greater returns on the content you publish across your marketing channels. Optimizing your web pages shouldn''t just be a task on your to-do list. It should be an overarching strategy -- something you think about and test and tweak every single day. Check it out. Inbound Marketing Lead Generation Design Daily
  • HUBSPOT  |  FRIDAY, APRIL 17, 2015
    [Content] Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?
    Results for Local Search – Page content and optimization should incorporate keywords based on geographic locations for success in the local results. This allows a little freedom and creativity with your content. Also, Google does give favoritism towards.edu and.gov, as they tend to have quality links and good content.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 3, 2010
    [Content] Restaurants are Social by Nature
    Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.” In the case of restaurants, they all care that diners tweet their breakfast, lunch, and dinner to their hearts content. Hitting on a single topic in marketing, social media and business communications.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 20, 2013
    [Content] The State Of Social Business
    Why research firms are screwing up content marketing Research: The 3 social media secrets of B2B buyers A surprising insight on social media measurement: Activity does matter Social media research, customer insight, and the power of the one. Related Stories Are businesses failing to find an ROI in social media? Another view.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Content] 70 New (Really) Marketing Automation Stats
    Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. Companies that use marketing automation are 3 times more likely than companies without automation to track and attribute their content-marketing efforts to multiple touchpoints (36% to 11%). CONTENT MARKETING. They’re getting old.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Content] Chart: Where Did Our Twitter Traffic Go?
    With up to 75% of their traffic going uncredited, this is sure to be a boon for Twitter’s profile amongst content publishers. by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? Of course, there is some collateral damage to this one-time overhaul. 
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Content] Three Ways to Rock Organic Search Results
    Create killer content – Like having a site with authority, having a site chock-full of killer content that provides value and benefit to searchers can help your site rule SERPs. When your content provides useful information, searchers gain value from it and spend more time consuming your content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 23, 2015
    [Content] How to achieve pure search results
    So if you wanted to see all the pure search results for articles written about Content Shock over the last 12 months you do that. Related Stories Five good reasons to ignore Google What you need to know about emerging content forms Four steps to stay on top of social media trends. But what if you want “pure” results?
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Content] How PR and Social Media Can Work Together
    And the website/blog includes social sharing buttons, making it easier for site visitors to share the company’s content with their connections across popular social networks. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. Since many (most?)
  • SAZBEAN  |  WEDNESDAY, JULY 20, 2011
    [Content] New York Times Releases a Study About Sharing
    Despite having put up its paywall, the New York Times is interested in what compels people to share content to others. The study says some people are motivated by a desire to comprehend the content, as sharing increases comprehension in 73% of respondents. To satisfy their curiosity they have commissioned and now released a study.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 11, 2012
    [Content] Four ways to become a spellbinding online personality
    We are still wired to prefer stories over any other content form, and that’s why you should use it excessively. Ahhh … I’ve held on to the most difficult thing for last.  Is marketing today anything more than having a good looking website with grrrreat content? Mark Schaefer provides mesmerizing content. Tweet.
  • VIDYARD  |  WEDNESDAY, OCTOBER 1, 2014
    [Content] Introducing Vidyard Studio: The Easiest Way to Create and Share Video
    It’s never been more important to create compelling content for your online audience – and video, in particular, has become a major priority. lack of a dedicated budget or in-house resources might be holding you back from creating really helpful video content marketing right now, but at Vidyard, we set out to radically change this.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 27, 2011
    [Content] Why Should Your Blog Be Within Your Domain?
    Having your blog on your website instead of a separate domain means your site gets valuable content and good Google juice. WordPress is a robust content management software that is simple enough for a beginner blogger but advanced enough to build full-fledged websites. If you’re like most marketers, you probably have a blog.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Content] Facebook Sees 1000% Jump in LinkedIn Referral Traffic After Twitter Dumps LinkedIn
    The reason that spike in referral traffic occurred isn't because LinkedIn users are somehow more interested in Facebook updates than those on any other social network -- it's just that the decrease in Twitter content has caused a (wait for it) decrease in Twitter referral traffic. not as easy to post Twitter content as it used to be.
  • NUSPARK  |  WEDNESDAY, AUGUST 6, 2014
    [Content] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
    In today’s B2B business environment of inbound and content marketing, you must utilize social selling as a source of high quality leads. Don’t use LinkedIn Groups to make sales pitches or spam your company’s marketing content. Content is King. Include Personality in Your Content. Diversify Your Content.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Content] 3 Real-Life Examples of Incredibly Successful A/B Tests
    As a content marketer Optimizely, I’ve chatted with many testers about their successful (and not so successful) A/B tests. From day one, the media company has tested everything -- from headlines to content to site functionality -- to ensure the site meets the unique (and changing) needs of its audience. Electronic Arts. Upworthy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 10, 2014
    [Content] Is this the most powerful innovation in the history of social media?
    It is critical to discovering people, content and ideas. IBM had no editorial control of this content. It is critical to discovering people, content and ideas. IBM had no editorial control of this content. I want to propose a radical idea today. The most important single social media innovation of all time is the hashtag.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 4, 2012
    [Content] MindMatrix Adds Sales Support to Marketing Automation
    Content personalization is especially sophisticated, supporting dynamic content (i.e., conditional logic) within templates; drawing personalization variables from user, partner, contact, and other tables; and providing precise control over which content attributes can be edited by a salesperson or other end-user.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Content] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Inbound marketing is no cakewalk. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Pin It.
  • BEYOND  |  FRIDAY, AUGUST 21, 2009
    [Content] Viral marketing: the pandemic is over
    If you had the right piece of content, you could seed it with a few and it would spread to many. A decade or so ago, when email had reached critical global mass, we all realised that certain attachments had the power to propagate themselves. The video with the cat jumping out of the bush. They (we) were right of course.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 16, 2010
    [Content] Are My Customers Interested in What I Have to Say?
    Throughout the process of sifting through the data from our B2B Content Marketing study, a couple favorites stood out. Now take a look at this graphic below on marketers' biggest content marketing challenge. It should be no surprise that the biggest challenge is producing engaging content. 55% for videos.
  • AD YOUR COMMENT HERE  |  FRIDAY, MARCH 23, 2012
    [Content] Infographic of the Week: Youth and Digital Media
    Content creation and dissemination foster digital fluencies that can feed back into search and evaluation behaviors. The Berkman Center for Internet & Society recently released a report – Youth and Digital Media: From Credibility to Information Quality – which included this week’s infographic.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Content] Why Smart Social Media Marketers Care About Mobile Optimization [Infographic]
    Plus, mobile users tend to share social media content 2X as much as those on a desktop computer. How many of you use your smartphone and/or tablet to check email, scroll through Twitter, and even read blog posts like this one? Most of you, I''ll bet. Social Media Mobile Marketing Daily
  • HUBSPOT  |  WEDNESDAY, DECEMBER 31, 2014
    [Content] 9 Professional New Year's Resolutions You Should Actually Keep
    You''ve probably heard all the hype about visual content already -- you just haven''t buckled down to start creating some yourself. If not, spend some time next year developing a mobile strategy and overhauling your website, emails, social accounts, blog, and any other online content to be mobile-friendly. really did want to change.
  • SAZBEAN  |  SATURDAY, MAY 26, 2012
    [Content] Top Internet strategy, marketing and technology links for the week of May 26, 2012
    Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Why Content Matters in B2B Marketing: A Conversation with C.C. Don’t Think About It As Content, Think About It as Information  (GigaOM). Chapman  (Marketo). CIO.com).
  • B2BMARKETINGSMARTS  |  THURSDAY, JANUARY 27, 2011
    [Content] B2B marketing automation: 3 essential considerations.
    Getting the right content offer to the right prospect — based on that prospect’s stage in the buying cycle — is a very messy thing to attempt to do manually. It then requires time to build the series of content offers, emails, and companion landing pages. Plenty, I would guess. When they speak, people listen.
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Content] How to Promote Your Old Lead Gen Offers So They Feel Brand New
    There's a way to repromote your offers so the content is still fresh for your audience. Repackaging Your Offer Content. Before we get into how to repromote your offer content via various marketing channels, let's talk about how to do a quick rework of your offer content itself. until they eventually plateau. That's great!
  • BIZNOLOGY  |  TUESDAY, MARCH 27, 2012
    [Content] Answers to Your Google+ for Business Questions, Part 1
    Now that I know you and your friends better, I can deliver the most relevant content possible — as well as the most attractive ads.” Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 14, 2010
    [Content] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Reality : Over 9 out of 10 buyers consumed content on their way to purchase — especially white papers, eBooks, webinars, podcasts, and more and more, video clips. What kind of content worked best? Also, check out this great resource called Junta42 by the co-author of Get Content, Get Customers. Love hard facts. Kaput.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 7, 2013
    [Content] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    Since a company''s prospects are increasingly in control over what marketing messages they consume, rather than sending unappetizing, outbound marketing messages, smart marketers are producing content that tastes good. That''s why blogs are playing a central role in B2B marketing success. So what exactly is a blog?
  • STORIES THAT SELL  |  WEDNESDAY, JANUARY 15, 2014
    [Content] Do Buyers Still Read Case Studies?
    Eccolo Media surveyed more than 500 B2B technology buyers about the types of content they consume, when, and the value of it in their purchase decisions. This year''s Eccolo Media 2014 B2B Technology Content Survey Report revealed that more buyers prefer customer case studies in a written format than in other forms.
  • VIDYARD  |  WEDNESDAY, MARCH 19, 2014
    [Content] Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse
    Whether it’s improving content over time to suit audience preferences, or sending automated follow up to highly engaged leads, it’s safe to say their marketing department has the whole video thing figured out. In fact, they’ve influenced over $125M in marketing pipeline based on lead’s interaction with video content!
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 25, 2012
    [Content] Brief Overview of the B2B Demand Generation company, Find New Customers
    We love comments and those who share our content. Thanks to the nice folks at DBMEI, they gave me a chance to stand in front of a camera and talk about my company, Find New Customers. Very brief (less than a minute). Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012. What do you think?
  • SMALL MANUFACTURER BLOG  |  MONDAY, JUNE 9, 2014
    [Content] 3 Reasons Your Website Isn’t a Brochure
    Which means that when you create your web content, less is definitely more. Content has to cross devices. Content also has to be “mobile” because we’re using our smartphones to help us do our work. Panda is a series of updates targeted at websites with “spam” content. They definitely weren’t sexy. Just set. Device.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 13, 2012
    [Content] B2B Marketer: Have You Backed Up Your Marketing?
    Do you have your content backed up, just in case? Backup your website files and database on a regular basis , especially if you continually add content. Backup your social media profiles, including content and contacts or followers. What if something were to happen to your online marketing presence? Is your process documented?
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Content] Savvy Speaks: Our Favorite eBook Examples from Around the Web
    While both of these pieces require registration, the are great examples that combine great content and design. The Content Makreting Playbook: Here are 42 ideas on content you can create. The content is laid out in easy-to-digest chunks and accompanied by quirky graphics that lighten up the material and add some visual interest.
  • HUBSPOT  |  SATURDAY, APRIL 27, 2013
    [Content] How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]
    There are a ton of ideas out there on how to come up with content inspiration when you''re stuck. But my favorite content trick comes from customer Marcus Sheridan -- and it''s so good, even the New York Times approves. This aligns with how-to content that typically performs very well on a blog. And how can you do it?
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Content] Why Google Removed Photos from Authorship
    Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. Authors could have their content associated with their Google+ profile along with a photo and byline next to their content in Google search results. The photo was for the searcher, not the search engine. blog Googl
  • SALES LEAD INSIGHTS  |  MONDAY, NOVEMBER 9, 2009
    [Content] Your B2B Lead Generation Budget: Start by Cutting It Into Thirds
    The lion’s share of this final third should be spent on creating content (e.g., white papers, how-to guides, checklists, decision-maker kits, webinars, newsletters, articles and web page content optimized for key search terms). Here is a simple and effective way to allocate your business-to-business lead generation budget.
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Content] The Only Time You Want Zero Engagement on Facebook
    Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. Are you leaving enough time between posts to allow your audience''s feed to populate with a variety of content from friends and family? As Christopher S.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Content] Why You're Struggling to Measure the Value of Social Media
    What’s my best social content? What You'll Need: An Audit of Your Social Content. Make sure you look at: Type : Was the content informational or fun? Format : Did the content you shared come in the form of text, an image, or a video? Positioning : How did you position the content? Think about it. link].
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Content] Mobile Marketing, Simplified: The Drupal 8 Mobile Initiative
    The increasing use of mobile devices for instant information means that the content on your website should be easily accessible through mobile, and the Drupal Mobile Initiative will help that happen. This will make it easier than ever for marketers to manage their websites'' content anywhere, at any time. native app integration.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Content] Copyright Law on the Internet Is a Total Train Wreck Right Now
    In fact, we''ve even written about how not to steal people''s content on the web , and what to do if you''re a victim of stolen content. While it''s a great way for creators to let the world know how they can use their content, there''s no true way to tell whether it''s really the property of that person to license in the first place.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Content] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Video content and broad “ease of use” initiatives were the winners when it came down to the percentage of “very effective” responses but I was also encouraged to see such a small percentage of “not effective” responses across the board. Prioritize Content and Navigation. Time on site / time on page.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 19, 2012
    [Content] What to Know Before You Start Your Blog
    Will the content have a first or third person perspective? Choose a domain name that represents the content and focus of your blog. WordPress and Joomla are main open-source content management systems that can be installed manually or through your Web host provider. Promote Your Content. Guest post by Darcy Leutkemeyer.
  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Content] Why Context Is the Future of Inbound
    Our context shapes the content we want to read. The great epiphany of inbound marketing was that people are drawn to content that matters to them. The early stages of inbound marketing focused on creating the sort of useful, search-friendly content that would attract people at the search box and bring them in to your site.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 19, 2015
    [Content] Story Telling for Blogs
    It’s about publishing content on the web that gets you found, gets you known, and get clients for your business. It’s about smart content marketing. If you have already created content, I can turn it into blog posts, articles, ebooks and make it work for growing your business. Do you use story telling on your blog or website ?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Content] New Frontiers in Data Driven Marketing
    Responsive design” addresses one piece of the problem, making it easy for the same Web content to render effectively on different devices. Most marketers are now familiar with basic predictive modeling applications like lead scoring and content recommendations. Let’s just say you had to be there. Extract meaning from big data.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 29, 2010
    [Content] The Fearless Competitor appears on HubspotTV
    The first 5 people who watch this HubspotTV episode and send a DM or email (@fearlesscomp or jeff.ogden at findnewcustomers.com) with the … Continue reading → Tags: Demand Generation Laugh and Learn lead generation Leadership Management best practices Marketing Personal growth Presentation skills Remarkable content
  • VOLACCI  |  WEDNESDAY, OCTOBER 9, 2013
    [Content] Marketers’ Uses for Drupal Rules Module
    Drupal is known as the most flexible content management system. Rule to Assist Content Distribution. Problem: As you may have noticed, we put out a lot of content at Volacci, from a lot of different contributors. Once a new piece of content is published, the entire office will often promote it on social media.
  • SAZBEAN  |  SATURDAY, APRIL 6, 2013
    [Content] Top Internet strategy, marketing and technology links for the week of April 6, 2013
    Marketo) 11 Blog & Social Content Marketing Tools I Use (Almost) Every Day  (Top Rank Blog) Marketing vs. Inertia: How to Make Sure Marketing Wins  (eConsultancy). News & Notes
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Content] Blogging Metrics: How to Find and Apply Actionable Intelligence
    If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action. As Jay Baer points out , “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” Do blogging metrics really matter?
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Content] Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]
    So exactly what factors does the social network take into consideration when deciding which of your content gets surfaced in a user''s News Feed? Check it out below for a simple explanation of how EdgeRank impacts the content you post to your Facebook Page. the elusive EdgeRank algorithm. So powerful, yet so misunderstood.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 7, 2011
    [Content] Why Your Website Needs to Be Grand Central Station
    By the same token, there ought to be plenty to do at your website – content to download, videos to watch, and happy customers to see. To make the trains run, you have to be actively involved, sharing content online, off-line and in print.(according according to Joe Pulizzi of the Content Marketing Institute.). Marketing
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 11, 2013
    [Content] How to Sell to Internet Buyers
    Good Marketing Content: Good marketing content clearly explains what your business provides – and not just product feature descriptions; make sure your content conveys benefits. Produce or hire someone to write content for your site that is informative, interesting and accessible. The Internet has changed B2B sales.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, APRIL 2, 2013
    [Content] Move Over Klout — Google “People Rank” Now Key
    It’s not enough to simply write content. It’s more important that people share your content and comment on it, too — and not just on G+. Test, test, test your content on multiple devices folks!). Interesting infographic from Attwood Digital regarding Google Plus and Authorship. Three things to note: 1.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Content] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Bit.ly – If you are using a URL shortening service to push out links to your content, bit.ly is one of the most widely used. PostRank – This service monitors and collects social interactions with online content in real-time across the web. This is a good one to checkout for a great way to monitor content published on your own blog. 4.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Content] Savvy Week in Review: September 7
    The Ultimate Guide to Content Planning by @SEOmoz. This is a fun post from Jesse Noyes at Eloqua about who people want on their content marketing dream team. The Ultimate Guide to Content Planning by @ simonpenson via @ seomoz. thorough review of how to structure your content to take advantage of Google Penguin.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Content] 5 Social Media Pitfalls Non-Profits Should Avoid
    Pitfall #3: Not posting content people want to share. Solution: Vary your content to see what gets shared. If your audience isn’t too keen on sharing your content, it’s time to shake things up. While attracting new supporters with shareable content is important, so is keeping your existing base.
  • MARKETING INTERACTIONS  |  WEDNESDAY, APRIL 27, 2011
    [Content] The Job of a Lead Nurturing Email
    The only job of your lead nurturing email is to get the prospect to take an action that shows you their interest in the subject matter of your content offer. The ease of publishing content has saturated the Web with redundancy - at varying quality levels. We should include links to events, products, etc. Get any old click. Make a sale.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Content] The Characteristics of a Marketing Automation Expert [Infographic]
    Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution. Follow her on Twitter at @amandalnelson. What does it take to become a marketing automation expert? Here are the characteristics of a true marketing automation expert.
  • SAZBEAN  |  SATURDAY, NOVEMBER 5, 2011
    [Content] Top Internet strategy, marketing and technology links for the week of November 5, 2011
    Social Business vs. Social Marketing: Understanding the fight over “content” (The Brand Builder Blog). 1 in 2 See Localized Marketing as Essential to Profitability (Marketing Charts). Creative Ways to Make Content More Visual (HubSpot). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Jim’s Marketing Blog).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 7, 2012
    [Content] What is Responsive Design?
    responsive site adapts its layout, content, even functionality, for smaller (or bigger) screen sizes, all from a single code base and under one URL. There are upsides for search, social sharing, simplified content management and easier site maintenance. You’ve seen the stats. Smart phones are everywhere. Buyers have gone mobile.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Content] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    recent review of global Internet trends further underscores the significance of visual content. Whether photos or videos, share the content on Pinterest, YouTube or Tumblr (with links back to your site, of course) as well as on your website. Encourage your customers to create visual content. Not next year. Not next month.
  • HUBSPOT  |  THURSDAY, JULY 19, 2012
    [Content] A Simple Guide to Creating Social Media Sharing Links for Your Ebooks
    If you've ever downloaded an ebook from HubSpot , you've probably spotted the social media sharing links we include in all our text-based content. Remember: people are naturally inclined to share content they find valuable. So why not make it as easy as possible for your readers to share your valuable content? Easy peasy!
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