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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 15, 2011
    [Content] How to make your company blog connect like a personal blog
    On my BlogcastFM site, I’ve interviewed over 100 of the most successful content creators in the blogosphere. Being a writer of my own blog gave me experience creating content that resonated with readers. This had a significant impact on how I approached content and recruited writers. By Srinivas Rao, Contributing Writer.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 28, 2010
    [Content] Four Ways to Get More Bang for Your Buck from Your Webinar
    Create an eBook using content from the webinar I LOVED that the team developed an eBook based on the webcast. Related posts: Kickass Webinar Content in 3 Steps. 7-Step Plan for Getting Started with Content Marketing. It's one thing to talk about how to execute great B2B marketing, but it is another thing to see it in action.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 15, 2009
    [Content] Is Your B2B Website Inspiring Trust?
    But, having a clearly-written website also inspires trust with me as it gives me the feeling that you a) know your business and, b) haven't simply repurposed existing content to go on your website. Do you have a lot of relevant content? There are lots of reasons to develop content, but it certainly develops trust.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 24, 2010
    [Content] BtoB 2010 Lead Generation Guide
    BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. recommend you check it out. BtoB: 2010 Lead Generation Guide
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Content] Is Social Media Killing Brands?
    This past week, I heard something that I hope to never hear again in my life. I was at Content Marketing World, sitting in on a morning keynote, quietly sipping my coffee when I heard the keynote presenter , the "father of integrated marketing," say, "Social media is probably killing brands.". It''s the type of content that gets shared.
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Content] 17 Helpful SEO Tools and Tool Reviews
    Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO. “To find out how likely it is that the blog posts you write will have an ongoing impact, you need to find out how well your blog content is currently doing. For reporting and metrics?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Content] Why hiring a search marketing firm is a waste of money
    Mike Volpe, VP of Marketing at Hubspot , an inbound marketing software company in Cambridge, MA says the problem with paid advertising is “as soon as your budget dries up your ads go away and you are back to having no presence in the world. &# Instead he suggests &# you can be your own media company, start a blog and publish your own content
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Content] How to Be a Guest Blogger Any Editor Will Love
    As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors. About the author: Michele is the Content Development Director of the Content Marketing Institute where where she works with a fabulous group of contributors who know a lot about content marketing.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 27, 2013
    [Content] Cracking the Code on LinkedIn is For Marketers Too
    How many times each month do you share relevant content or participate in discussions? also have searches saved for subjects, such as “content strategy,” to keep up with my own industry. Just like it doesn’t work to create one-size-fits-all content, it doesn’t work to post the same links to a bunch of groups and hope for the best.
  • MEASURABLE MARKETING  |  FRIDAY, MARCH 2, 2012
    [Content] How to Rouse Your Facebook Fans to Action - 5 Tips
    Share Your Content. Get into the habit of making all of your content share-a-able - this is the best way to ensure that your content is getting the reach it deserves. 4. To really optimize your page, you need to go beyond posting simple status updates and only responding to your fan's inquiries and comments. Relevancy.
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Content] 10 Places You Can't Afford to Publish Mediocre Marketing Copy
    While meta descriptions have no impact on your search engine rankings in and of themselves -- Google's figured out how to determine the subject matter of your content in other ways -- they do impact conversion rates. Make It Clear: The more general you are, the less targeted your content will seem. And you would be right. Kind of.
  • BIZNOLOGY  |  MONDAY, DECEMBER 22, 2014
    [Content] 37 facts on the future of Social Selling vs. Cold Calling
    Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). Social selling is not hard selling. In fact, it’s the opposite.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 9, 2014
    [Content] How to succeed in the ego-ravaged drama queen world of social media
    thought I was publishing content as good as anybody out there but I was not in that inner circle. Another big setback was trying to get on the speaker circuit. I was building a good reputation I thought, a solid canon of content … but nobody would invite me to speak. So let’s get this out on the table. Remembering the hurt.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, MARCH 14, 2012
    [Content] Channel Your Inner Steve Jobs – Dare to Be Different
    assess competitor sites in terms of design, content and SEO – but more importantly, I look at messaging. With lots of unique, fresh and engaging content. What all of this boils down to is going outside your comfort zone and making your company stand out with content that’s unique to YOU. – Oscar Wilde. Search overwhelm.
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Content] Why you should write an ebook
    Prospects today are researching products, services and people more than ever before, and by publishing some useful and helpful content in a short and convenient PDF is a great way to start a digital relationship. Still struggling for content? The post Why you should write an ebook appeared first on Content Marketing, Virally Blog.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Content] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    Now, there may have been a time when the good Doctor’s rule held true, but in today’s Internet-driven world of content-centric marketing, the notion that ANY number of persistent touches is the formula to sales or marketing success is naïve at best. Today’s reality is a different world entirely. Plus, B2B buyers have become expert buyers.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 19, 2013
    [Content] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    Create content. blog should be the home base of all your content efforts. Jay Baer has the best explanation for the relationship between content and social media: “Content is fire. With great content, social media can help it reach a large number of people in your target audience. FORBES. In an Inc. They teach.".
  • DIRECT RESPONSE COACH  |  WEDNESDAY, NOVEMBER 5, 2014
    [Content] How to build a Sales Lead Funnel
    Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. These are all important parts of your marketing and [.].
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 30, 2013
    [Content] It’s Fun to be a Marketer Again! – Introducing the Big Marketing Activity Coloring Book
    Social media and content marketing give marketers more freedom than ever before to showcase their personalities, put a human face on their brand, and spread their marketing messages much more effectively through storytelling. The Content Marketing Crossword. by Jason Miller. couldn’t disagree more. Dress up a Marketer.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Content] Personal knowledge management - Wikipedia, the free encyclopedia
    Contents. Personal Content Management - taxonomy processes and desktop search tools that enable employees to organize, subscribe to, publish and find information that resides on their own desktops. Contents. Featured content. Personal knowledge management. From Wikipedia, the free encyclopedia. January 2007). References.
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Content] Best Web Presence Optimization Guides and Tips of 2011
    Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Observing that email marketing efforts often produce “a mountain of content, but little of it gets used for marketing,” Adam T. Social Content Seeding for SEO by Search Engine Watch. Videos, Images & Google!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 31, 2013
    [Content] Integrating Social Media Listening Into The Sales Process
    They should be following each of those brands and influencers on all of your company’s social media channels and engaging with their content. Additionally, Christine is a national speaker and trainer on content and social media marketing. The focus is on building a relationship, not rushing to close down a lead. Bonus tip?
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Content] Marketing Automation Integration: Ensuring Critical Connections
    An Aberdeen study noted that “64% of Leaders and 45% of Followers in [their] study have integrated their marketing automation platform with a web content management system to support lead scoring of customers engaging with content.” Welcome to the age of the customer. lone CRM as well wouldn’t be enough to sustain your efforts.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 2, 2015
    [Content] Deciphering Network Personas For Your B2B: Follow Up Q&A
    You want to make sure that each network has it’s own value to provide to your audience, and that means unique content. 2. The goal of your updates is to provide valuable, timely content. The types of posts that you can schedule out further than a week are re-shares of evergreen content. 3. What are some of the best practices?
  • INSIGHTIQ BLOG  |  FRIDAY, MARCH 25, 2011
    [Content] Quaero InsightIQ Now Featured on B2B Marketing Zone
    B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing.  It aggregates content from a variety of sources, organizes that content around keywords in the topic domain, and supports both manual and social curation of that content. The Quaero InsightIQ Blog is now a member of the B2B Marketing Zone !
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Content] Why Website Optimization Trumps Search Engine Optimization
    It brings to mind the mistaken interchangeability of the terms inbound marketing and content marketing. But content marketing is a subset of inbound marketing. So just like content marketing is one element of inbound marketing, search engine optimization is a subset of website optimization. Here’s how to do it. Wendy Piersall.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Content] 8 Great Apps to Save You Time Every Day
    This makes it easy to curate content (key for marketing professionals), and organize content into lists, by topic or client. I use Diigo to save resources relating to the two graduate courses I teach. I tag them by topic, then save them to lists I’ve created for each class. By Kerry Gorgone {grow} Contributing Columinst. How to cope?
  • CONVERSIONATION  |  SATURDAY, APRIL 28, 2012
    [Content] From Conversation Company to Optimization Organization
    From conversations to touchpoints: death to the silos Unfortunately, with the idolatry of the ‘conversation’ as that ‘social ideal’, many businesses have been focusing too much on the different elements that constitute a conversation such as the ‘content’ that ‘drives’ or feeds it. They steer the content and the conversation.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 9, 2013
    [Content] Why SEO is Now More Like Internal Medicine Than Plastic Surgery
    At that point, I introduce the concept of off-page SEO, including content marketing, inbound links and social sharing. Successful search engine optimization is now much more holistic , and involves things that the site owner doesn''t have as much control over such as gaining inbound links and getting your content shared through social media.
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Content] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    Compared to the rabbits racing ahead of them, these turtles are content to either plod along or stay still within their shell. Start with a strategy, followed by a plan for generating content. The fuel for this engine is content. You don’t have to create all your content; be a great curator, too.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Content] 8 Tips for Evaluating B2B Online Advertising Opportunities
    Check Their Focus You could review all of the content, but you don’t have time. Weed out any options you can before you brew a pot of coffee and sit down to read the last month’s worth of content from each site. It is not unusual for content pages to have significantly more advertising than the homepage. 8.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 8, 2011
    [Content] I Am a Social Marketer. Hear Me Roar.
    The social marketing landscape changes daily, and we are all working to keep up with the demands of changing data sources, and availability of new social channels through which we can distribute valuable content I am a social marketer - hear me roar! There is a half truth in that statement, but not as it relates to dedicated social marketing.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Content] An Editorial Calendar for Facebook? Absolutely.
    The challenge was to keep the immediate audience engaged, add new fans, and create content that would fuel the conversation and make sharing a friction-less experience. The idea here is to base our content loosely around themes so that our fans begin to anticipate weekly postings. Friday is our favorite day. Absolutely.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content] Growing Your Publication's Email List (The Right Way)
    Not only are organic subscribers free of charge, but they also tend to be a better fit for your content — thus converting more readily on future lead generation and sales efforts. Newer or more casual, infrequent readers may respond to an incentive structure that builds upon their existing desire for your content. An important note.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Content] The Making of Visible Experts: A Path for Seller-Doers in A/E/C
    One way that seller-doers can enhance their approach to business development is by highlighting their peers’ or even their own expertise through content. Educational content can come in the form of blog posts, videos, eBooks, webinars or white papers. Content orientation should address the different types of buyers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 10, 2014
    [Content] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
    Content-rich marketing tactics, such as white papers and webcasts, are essential for lead generation and lead nurturing. The report highlights several key areas on which marketing decision-makers need to focus – and a surprising lack of ego on the part of Modern Marketers themselves.  .
  • MARKETING INTERACTIONS  |  TUESDAY, MARCH 4, 2014
    [Content] Why B2B Marketers Need a Ping-Pong Plan
    And this is what your content should be designed to do. It's one thing to map content to the buying process. What new considerations are you adding to your content strategy to account for the back and forth of extended conversation that won't abruptly leave your buyers hanging? Yep, it gets a little messy. Want a demo?
  • VISIONEDGE  |  TUESDAY, AUGUST 19, 2014
    [Content] Measure Up Blog has Relocated to https://www.visionedgemarketing.com/blog/
    We have moved the Measure Up Marketing blog directly to the VisionEdge Marketing site; enabling our content to all be located in one place.  Stay tuned, new content will be posted shortly. To all our readers and followers.  Hope you are having a wonderful summer. All the very best, Laura
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Content] Did I Just Get a Google Penalty?
    Does duplicate content apply to the same or similar content if it’s all on the same domain?”. The issue of duplicate content indeed can apply on your own site as well as on other sites. Panda is a Google algorithm update which is designed to affect low-quality content and has had many iterative updates over the past few years.
  • VIDYARD  |  SUNDAY, MAY 3, 2015
    [Content] How to Use Website Customization and Video to Get More Customers
    If you’re not segmenting your company’s website visitors and serving each persona custom content tailored just for them, why not? If the tailored content was not only text-based, but in video form, imagine how engaging that would be. Which content the visitor has viewed (Your landing page, microsite, or other content).
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 22, 2011
    [Content] Revenue Generation is Not a Trend
    Information availability leading to overwhelm and friction - just producing content is no longer enough. Our content has to rise above the noise by providing recognizable value in the places where our prospects spend their time. I'm hearing a lot of hype about revenue generation in B2B marketing. And it's about time.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 24, 2011
    [Content] Maintaining a Blogging Schedule
    Just as important as producing quality content for your blog is producing content on a regular basis. From Michelle Linn at Content Marketing Institute, some suggestions on how to keep your posting on a consistent schedule. Editorial Calendar - Allows you to track what you're going to publish and content to be re-purposed.
  • NUSPARK  |  SUNDAY, DECEMBER 16, 2012
    [Content] The 12 Days of Social Media; a Holiday Post
    On the 12 th Day of Christmas, my content gave to me….  . P.S.  I have a free Christmas present- an 8-point inbound marketing analysis, for anyone who wants a third party to review their social media, website, paid search, SEO, content strategy, and conversion architecture. 12 Google Plus sharing and discussing. Guest blog outreaching.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Content] Infographic: What Does Social Selling Look Like in 2015?
    This comes about from offering helpful information in response to Tweets, posts or status updates whether or not it will obviously lead to a sale…” – Alyson Button Stone, Content Director, Pipeliner CRM. Searches for the term “social selling” didn’t explode until 2011. Source: SalesforLife.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Content] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
    But before you dive too deep into building your marketing campaigns, ask yourself: Are your holiday campaigns properly incorporating visual content? And with various statistics showing visual content is the hottest trend in the industry, it''s no wonder why. Start Preparing Your Holiday Campaigns With Visual Content. Photos.
  • INBLURBS  |  THURSDAY, NOVEMBER 25, 2010
    [Content] Get seen to get leads, business and revenue
    Write related and targeted content. Quality Content is the best way to get success online. If you concentrate on developing some quality and keyword rich content that have the capability to attract visitors you get some business leads fast and start generating some great revenues from your corporate blogs. Normal. 0. false.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Content] Pinterest drives enormous blog and business success
    ” Based on the idea that many people have magazine clippings of their dream vacations, weight loss goals, or perfect weddings, Pinterest allows users to create “boards” and share content by uploading images, “pin” from other sites, or “re-pin” from other user boards. Guest Post by {grow} community member Lauren Schaefer. This is Kate.
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [Content] Four Keys Areas Where the CMO Must Lead
    According to the most recent Content Marketing Institute Benchmark Study , 55% of those surveyed said they would increase spending on content in the coming year.  However, the same study shows that only 35% of organizations have a defined content marketing strategy and only 8% say they are very effective with their content marketing.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Content] A Social Media Measurement Dashboard; One Approach
    Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  Retweets of Your Content. REACH. Twitter. Google+.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 28, 2015
    [Content] Small Conversion Actions Are Better Than No Conversion Actions
    However one critical issue arose in page evaluation: there was nothing left to do  when I was finished reviewing the content marketing asset in question. There are many reasons why content marketing assets should not incorporate a registration form (in fact, there may be very good reasons. Cross-links to related products and services.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Content] What's the Deal With This Whole 'Context Marketing' Thing?
    Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Whether through blog posts, ebooks, social media, cartoons, videos, whatever -- helpful, educational, and interesting content was the name of the marketing game.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [Content] Best of ClickDocuments "Connect the Docs" Blog in 2010
    2010 Content Marketing Trends and Predictions. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. What is the future of content marketing? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Content. Customer.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 6, 2012
    [Content] Mobile Marketing: Do Marketers And Kids Want The Same Thing For Christmas?
    After some of the standard content on the rapid rise of mobile internet access, she included a slide covering a Nielsen study on what American kids want for Christmas. We need to understand how to deliver valuable content and amazing visual experiences beyond the desktop. And the rest of the Apple products fall closely behind the iPad.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Content] Does Facebook Work for B2B Lead Generation? Hell Yes!
    Over the past few months I have been experimenting with different types of ads, new content, eye catching visuals, and tracking my success using Marketo and Facebook insights. What I have found out is that in order to have success, you need a perfect storm of content and tactics. Content is still king. What’s the takeaway here?
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Content] Corporate Marketing Meets The Real World
    And you end up pushing out content that panders vaguely to what the board said, but misses the consumer, putting you on a long road to nowhere…. Use the intelligence you gather to build accurate customer personas, A cohesive content plan. Can traditional corporate marketing survive an apocalypse? Chinese whispers. The Dam Busters.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Content] 99 Amazing Facts On The Future Of Business [Slides]
    The half-life of a piece of content shared on top social networks Twitter and Facebook is 3 hours. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Content on the internet tripled between 2010 and 2013. Click to Tweet.
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 16, 2012
    [Content] Why Your Prospects Love Inbound Marketing
    Your prospects love interesting, relevant content. So they think it’s great when someone provides them with timely, relevant and interesting content that seems to answers their needs before they express them. Your prospects love inbound marketing. But they don’t know it yet. No-one likes the hard sell.
  • ANNUITAS  |  THURSDAY, JUNE 18, 2015
    [Content] The Value of Velocity
    It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. Now, with all that content in hand, how do you narrow in on what is working hard or hardly working? The need for speed. The answer?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 30, 2014
    [Content] The Modern Marketing Challenge: Juggling Social Media Control vs Autonomy
    How can the marketing department ensure ironclad brand and messaging protection while still giving sales an opportunity to have autonomy in the content they share? There is a blueprint behind it that will allow your company to take full control of the brand and messaging while still allowing sales reps to contribute and share content.
  • ANNUITAS  |  THURSDAY, JUNE 11, 2015
    [Content] Two Reasons Your B2B Marketing Programs Are Failing
    Demand Process considers all elements that drive and convert demand at a people, process, content and technology level, and it spans both marketing and sales interactions with the buyer. Content marketing, email nurturing, etc., Again, you are looking at all areas of people, process, content and technology. Congratulations!
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 3, 2009
    [Content] How do your prospects know?
    Listening to salespeople talk about prospects and the types of questions they want answers to in order to qualify leads as sales opportunities can yield a ton of insights for marketing and content strategy development. wrote a blog post about why buyers need educational content recently. If they can get their foot in the door.
  • SMASHMOUTH MARKETING  |  THURSDAY, JULY 29, 2010
    [Content] 3 Great B2B Demand Gen Articles from Last Week
    It's amazing that there's so much great content out there surrounding demand generation and B2B sales and marketing! Fluff-Free Reasons Your Online Content Isn't Spreading. Garland shares some great thoughts as to why your content may not be as aflame as you'd like it to be. Whatever You Do, Don't Do This During a Sales Meeting.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Content] The Video Marketing Manual [Infographic]
    No other form of web content offers the same level of audience engagement and emotional connection. Why invest in video content? Embedded video content can increase website traffic by up to 55%. Produce quality content on a regular schedule. Text from infographic: On the internet today, video reigns supreme. 83% of U.S.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Content] How to Create a Killer Blog Community
    It’s one thing to have great content. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. It’s another thing to have a great blog community.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 29, 2010
    [Content] Tech Buyers Find Salespeople Lacking
    Design highly segmented content marketing programs to address the buyer's perspective at each stage of the buying process, based on those personas. Create content based on addressing specific roles and responsibilities of prospective buyers and package it up for sales to access and use easily. " [emphasis mine].
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Content] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    MOFU, TOFU, content curation , and KPIs; every marketer has their strengths and weaknesses. In 2015 and well into the future, video content is expected to be the leader in increasing conversion rates. Struggle to Provide Engaging Content. Today content is at the heart of our marketing strategies. percent).
  • SAZBEAN  |  SATURDAY, JULY 9, 2011
    [Content] Top Internet Strategy, Marketing & Technology Links – Week of July 8, 2011
    The Ultimate 8-Point Checklist for Remarkable Content (HubSpot). HOW TO: Measure the ROI of a Content Marketing Strategy (Mashable!). Content Marketing: Why content is king (Internet Marketing Jam!). Does privacy exist in a world of social networks and sharing? GigaOM). Are We Nearing The End For The SEO Business?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Content] The Rise of Social Selling
    Basically, it starts with social media -- which is simply user-created content. It also includes other user-created content like Twitter, blogs, YouTube and Facebook. Social selling is about what you do with this content. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 27, 2015
    [Content] 6 Strategic Trends Highlighted at Social Media Marketing World
    Native video is now the best content to post to Facebook. Brands just went from 140 characters, to sharing 30 seconds of whatever content they want. Social Media Marketing World is back for the third time in San Diego this week. It’s important to realize that this same thing can happen with our own social marketing.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Content] A Detailed Guide to Using Slideshare Analytics
    Slideshare has become a staple of content creation in recent years. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. The ability to impart information quickly, in a visual way that appeals to how humans think and recall that information, is fantastic. SlideShare
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Content] 5 Signs You Don’t Know Your B2B Customer
    Grab the nearest piece of marketing content – your last email campaign sent is a great place to start. Who is the real main character in the storyline of this piece of content? Do you remember the board game Guess Who? As you narrowed down your choices by asking characteristic questions, the winner made the best guess, first.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Content] What the growth of inside sales means to B2B marketers
    Also it’s a good idea to provide reps with email templates and robust content libraries so they can easily craft informative email messages. Each rep has a web page, containing a social media feed, a video self-introduction, and links to content; some are provided by marketing, and some are selected personally by the rep.  Community. 
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 16, 2009
    [Content] Are You Giving Your B2B Prospects Too Much Information?
    You need to be thinking the same way when developing content. Determine what information your prospects need at each stage of the buying cycle and develop content accordingly Think about the questions your prospect has at each stage of the buying process. My feeling is that more touch points are better, even if the content is shorter.
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 16, 2009
    [Content] Are You Giving Your B2B Prospects Too Much Information?
    You need to be thinking the same way when developing content. Determine what information your prospects need at each stage of the buying cycle and develop content accordingly Think about the questions your prospect has at each stage of the buying process. My feeling is that more touch points are better, even if the content is shorter.
  • HUBSPOT  |  FRIDAY, APRIL 6, 2012
    [Content] 11 Essential Elements of a Well-Designed Marketing Ebook
    How many ebooks does your marketing team have in its content arsenal? While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 7, 2010
    [Content] 5 things to do to get ready for coming communication shift
    A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations. The idea explored in that article (and the explanation for the diagram on the right) was that the major search engines will next apply their computing and analysis horsepower to understanding who is talking to whom about what.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MARCH 14, 2011
    [Content] 8 Tips for Marketing SaaS and Software in the Cloud
    Especially if your marketing and sales organization is new to content and buyer centric marketing, don't be tempted to build the perfect system that, for example, captures 8 granular buying stages, 5 buyer personas, across, 5 market segments. The cloud is all the rage these days. Here is why. Also, be aware of IT pushback.
  • SYNECORE  |  THURSDAY, MARCH 6, 2014
    [Content] The Future of Mobile: Visual Search
    And these Pins are more than just images - they link to contents that can inspire and enrich people’s lives. For years now, SEOs and digital marketers have been optimizing images so that search engines like Google could understand and properly index visual content such as images (and the written content often associated with it).
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Content] 17 Things Marketers Should Delete From Their Facebook Strategy NOW
    Instead, focus on creating an interactive Facebook presence that includes valuable content and conversation, and the fans you actually care about attracting will come naturally. 6. Too Much Content About YOU: Stop posting content that is overly promotional and talks too much about how ridiculously awesome your products/services are.
  • TYPE A COMMUNICATIONS  |  MONDAY, JANUARY 5, 2015
    [Content] 12 Months of Learning From 12 Top B2B Marketers
    Michael Brenner, Head of Strategy, NewsCred – Create a culture of content. Phil Clement, Global CMO, Aon – Use content to create value. Karen Walker, Senior Vice President, Marketing, Cisco – Create emotional content. January 6, 2015. Huge change all at once can be hugely overwhelming. Clearly, it’s worked. Build It.”
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 20, 2012
    [Content] 5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy
    As a result, users across a broad range of devices and browsers (mobile and desktop) will have access to a single source of content, ideally easy to read and navigate with a minimum of resizing, panning, and scrolling. Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment.
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Content] CMO Leadership and B2B Lead Generation Lessons in 2014
    Jon Miller, VP of Product Marketing, Strategy and Content Marketing at Marketo, says one of the main reasons is because they focus on the wrong metrics. At the start of this year, we started the monthly CMO Spotlight Series. We featured inspiring leaders from global companies and gathered valuable lessons for B2B marketers.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Content] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Therefore, it is essential to engage your visitors with relevant and personalized content. The Problem. The Solution.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Content] How Much Should Sponsored Articles Really Cost? [New Data]
    Sponsored articles are one of the new shiny new objects in the content marketing world. Lack of industry-wide advertising standards, confusion surrounding definitions and forms of sponsored content, informal pricing methodologies, and unexplored benefits have all created a haze of disillusion around sponsored articles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 30, 2012
    [Content] 35 experts weigh-in: How we create influence on Facebook
    And yet, people do become influential on the Internet don’t they?  I’ve written quite a bit about the special opportunity we all have to create influence through our content. In the “real world,” a person might have power and influence through their position on an organizational chart or through some elected position.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 18, 2011
    [Content] Are B2B Salespeople Thought Leaders?
    In response to the question: Who should be sending nurturing content, marketing or sales? First of all, it's a mindset: Helping your salespeople be seen as thought leaders also helps with content marketing strategy. It's content, right? Nice, meaty late-stage content that's something other than a solution brief.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Content] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
    The methodology I''m outlining is one to keep with you as you add new site content in the future -- but is also good for a one-time SEO overhaul. This is a good time to do an audit of your site pages , which will surface any other issues you may have, like duplicate content. Headings and Content. Headings and Content.
  • MARKETING INTERACTIONS  |  FRIDAY, JUNE 28, 2013
    [Content] Your Marketing Bucket is Leaking
    hear SEO bandied about in relation to getting found, but without a mention of the content that's being published. I see people working on website redesigns without mention of either their buyers or the content they'll publish because, to them, it's all about the design. When did marketing become a bunch of silos?
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Content] Why marketing is more important than sales
    This also means that if your content and marketing as a whole is poor you will be losing potential sales you never even knew about. If i were in sales i would be reading and studying everything i could on content marketing and self branding and understanding influence. Touchy subject this one, but one i feel compelled to address.
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Content] 10 Horrifying Stats About Display Advertising
    First off, because ads appear next to the content you''re already consuming and don''t normally interrupt the content too much, they are much less annoying than other outbound marketing tactics like cold calls or spammy email. clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. So here they are. seconds.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Content] How to Become a Thought Leader In Your Industry
    Ruminate about what you stand for before spewing content. In marketing terms, produce content. Curate content. Develop content geared to answering customers’ questions and share it with them. A company with a reputation for dependability, consistency and quality services or products will win consumers'' business.
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Content] A Primer on Getting Started with Google+ Business Pages
    People do not want to read long text on web pages or anywhere other than a good book anymore so share a lot of visual content. You need to direct them there from your company website and provide relevant content that people will want to engage with and share that content. It is as effective as you make it. Social Media
  • HINGE MARKETING  |  MONDAY, APRIL 28, 2014
    [Content] Visible Expert Profile: Joe Pulizzi
    This profile focuses on Joe Pulizzi, a Visible Expert for content marketing. The Godfather of Content Marketing. When it comes to content marketing, Joe Pulizzi wrote the book. “When I started using the phrase content marketing back in 2001, no one else was using it.” Content: The Three-Legged Stool.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Content] Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates
    This was a post I originally created for Kapost''s Content Marketeer Blog. “I’m too busy.” “I’m travelling." “It’s end of quarter.” “I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? It’s been proven that
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Content] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    Aside from remarkable content, of course.). If you're not attracting people visually, how will you get them to take the next steps to actually read (and hopefully, subscribe to ) your content? Undergoing a recent redesign, Mashable breaks its content into three noticeable sections on the homepage. 81% of U.S. 10) Salvation Army.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Content] How High Growth Companies Use Marketing Analytics to Their Advantage
    Web analytics will provide richer, more actionable information to businesses pursuing well-coordinated content and social media strategies, for example – as the data shows high-growth firms are doing. Crucially, marketing analytics allow you to make your content marketing solutions much more targeted and responsive. Figure 1. Figure 2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 23, 2015
    [Content] Keeping Up with KoMarketing: Travel News & Conference Previews
    Session Overview : Of course, search inevitably comes back to the basic elements like keywords, content and links. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. Get excited! SearchLove Boston. Session Date : Thursday, April 30 th 2:30pm.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 22, 2013
    [Content] 8 Ways To Use Vine To Engage With Video
    Video content also can be shared via Twitter and Facebook. And by the time you’ve crafted video content based on your big idea, your competitor may have pulled the trigger on something similar, or the theme is simply no longer viable. Attach a video to a download call-to-action to supplement content. Show your product in action.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JULY 11, 2012
    [Content] Nurturing Leads, Intelligently
    And these customers aren’t even being faithful to Marketing: In addition to using supplier information, these customers are educating themselves through third-party content, social media, and other non-supplier-owned communications. Opportunities are scored based on the likelihood of a sale based on the presence of positive deal factors. 
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Content] What’s Holding Your Publication Back From Going Digital?
    To effectively push your content through multiple channels - online, mobile, social, or email - you’ve got to put a lot of thought into the technical components that support your publication’s strategy. Use this data to segment your content and ads. People are reading way more content on mobile — magazines saw a 65.3% Media
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