IT'S ALL ABOUT REVENUE | MONDAY, MAY 20, 2013
[Content] Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard
Our March 2013 research report, Defining the Modern Marketer: From Real to Ideal , points to the attributes that comprise the “Ideal Marketer” — a function that has evolved to demand attributes of the content, brand, and web marketer. Engagement (delivering value-based content through the right channels). 4.
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 23, 2012
[Content] Beyond Buyer Personas: Connecting with Today's B2B Buyers
About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Related posts: 4 Steps to Creating More Effective Content From the Buyer's Perspective. Buyer Personas: How to Deliver Relevant Content to B2B Buyers.
CRIMSON MARKETING | THURSDAY, AUGUST 7, 2014
[Content] Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]
Highlights include: Audience first: At the core of Paul’s message is that data is not just for targeting and optimization— it should be the foundation of your product marketing, from which your creative and content flow. There is a lot of pressure on CMOs these days to have a big data strategy. Podcasts Product Marketing
VIEWPOINT | THURSDAY, JUNE 6, 2013
[Content] Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
Online content in the sales and marketing industries is dynamic and constantly changing. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.
SALES LEAD INSIGHTS | WEDNESDAY, MAY 25, 2011
[Content] Email tips from one of our B2B lead generation and marketing automation experts
Test your timing, subject lines, content and layouts to find what works best for your audience. Email needs to be part of a very deliberate and structured content marketing campaign; one that includes sharing information, having two-way conversations, and repurposing content for multiple media and audiences. Altaf Shaikh.
THE FORWARD OBSERVER | MONDAY, SEPTEMBER 22, 2014
[Content] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
The content is focused on your buyer persona’s interests and challenges. Anxiety about not being able to come up with blog topics is common for just about every person tasked with creating content. For your blog to be successful it needs to be an educational hub of high quality content. Fear not. Congratulations! Woo-hoo!
SAVVY B2B MARKETING | FRIDAY, AUGUST 6, 2010
[Content] Savvy Week in Review - August 6
Website Conundrum: Design vs Content by @globalcopywrite While most web projects tackle design before content, Sarah Mitchell reminds us that content should come first. The results can be a little wonky, but it's a fun format for cruising the content of a twitter stream. The summer seems to be flying by. Tamsen S.
SAZBEAN | TUESDAY, APRIL 19, 2011
[Content] The Necessity of Sharing with Your Competitors
Heavy Burden By never linking or sharing other’s content online, you’re creating a huge burden of content creation on your own shoulders. That means that in order to stay top of mind, you have to be producing new content pretty much daily. The same is definitely true online and with social media.
HUBSPOT | SUNDAY, DECEMBER 14, 2014
[Content] The Hidden Cost of Multitasking [Infographic]
To read more content like this, subscribe to Sales. To read more content like it, subscribe to Sales. This post originally appeared on the Sales section of Inbound Hub. Monday morning. You sit down with a large cup of coffee, open your inbox, and start tackling the first email. You''re almost ready to hit send when --. Enjoy this post?
SALES PROSPECTING PERSPECTIVES | FRIDAY, MARCH 8, 2013
[Content] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
closed out our blog week talking about content marketing strategies and offered a few tips for an effective content marketing strategy. First, develop content to establish credibility and thought leadership within your industry. We closed out the first week of March on our run to finish the quarter strong. March 4, 2013.
MARKETING INTERACTIONS | THURSDAY, FEBRUARY 2, 2012
[Content] Marketing Cloud Computing to Non-Believer CIOs
So, it should be a pretty easy process to build a B2B content strategy that helps CIOs make a purchasing decision. This kind of stuff is uber helpful to constructing nurturing programs, as topics for blog posts and providing seed ideas for all types of content. Cloud computing is a pretty big deal. Or is it?
SOCIAL MEDIA B2B | THURSDAY, MARCH 5, 2015
[Content] How B2B CMOs Can Turn Social Media into Social Storytelling
Provide more original social content. But how to deliver effective social stories and content every day? Collaborators add context and content. Invest in integrated, social ware marketing applications that instantly guide users through creating the right story for the right ecosystem through the right content and network.
ANNUITAS | TUESDAY, MAY 19, 2015
[Content] Modern Marketing Skills
It seems again and again, marketers are not able to keep up with the perpetual quest to obtain new skills in areas including marketing automation (now really a basic requirement for any marketer), analytics, content marketing, search engine optimization, content management systems and others. Set clear goals to develop yourself.
HUBSPOT | MONDAY, JUNE 2, 2014
[Content] 4 Cool Little Things to Do With the New Twitter Profile [SlideShare]
Smart marketers are using this feature to get more attention to their most engaging and shareable content. Segmented Content. The new profile page now has tabs that segment your content into different genres. Want to see how you can take advantage of these features? Twitter profile. New Twitter Features You Should Know About.
SMALL MANUFACTURER BLOG | SUNDAY, DECEMBER 18, 2011
[Content] Joe Chernov from Eloqua Dishes on New Facebook for B2B Report
After reading it, I had a few questions, which Joe Chernov, VP of Content Marketing, was happy to answer. According to the report, only 16% of Fans are reached by branded content by a brand that posts five out of seven days. One reason for this is that people miss content if they’re not logged on when you post the content.
HUBSPOT | WEDNESDAY, MARCH 21, 2012
[Content] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. Turn How-To Content Into Checklists.
VIDYARD | THURSDAY, JUNE 5, 2014
[Content] What is Video Seeding and Does Your Brand Need it?
Video seeding is a targeted form of video distribution in which you appeal directly to specific websites or blogs that have target audiences geared toward your services or products in order to have them spread the reach of your content marketing (including video). You’ll ensure your content reaches an audience who can actually convert.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 22, 2013
[Content] 25 social media influencers Forbes ignored, and why
Joe Pulizzi – Single-handedly defined the field of content marketing through his Content Marketing Institute and wildly successful conferences and books. Chapman — Incredibly insightful thinker, Co-author of the important book Content Rules. It is the singular creation of Mr. Shaughnessy. Not so fast. Or is it?
HUBSPOT | WEDNESDAY, SEPTEMBER 29, 2010
[Content] The 9 Worst Ways to Use Twitter for Business
It only takes 10 minutes a day to contribute valuable content on Twitter. Give to get; these bloggers may reciprocate and share your content as well. 3. So if you’re only putting content out there, even if it’s interesting content, you might turn away people who want to know you’ll reply. Of course not.
SAVVY B2B MARKETING | FRIDAY, APRIL 2, 2010
[Content] Savvy Week in Review - April 2
also liked the list at the end with 10 points that are important for making your content "go viral." " Feeding the Content Marketing Dragon - by @galendy via @sengineland A fun yet relevant post from Galen DeYoung about keys to great content marketing. great read for anyone who has a blog!
ANNUITAS | TUESDAY, MARCH 5, 2013
[Content] Email Deliverability Drives Revenue
The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. . Images: design email content with ‘images off’ for best inbox experience. Characteristics of the email content. What does deliverability mean for a B2B marketers? Complaints.
ANNUITAS | THURSDAY, AUGUST 28, 2014
[Content] Social Media is Not a Strategy!
Our friends at Software Advice, a company that reviews and compares social CRM tools , recently conducted a report on the use of social media in their Social Media Content Optimization Survey , which shows that while many organizations are using social media, overall it is still being used tactically, and in isolation.
HUBSPOT | MONDAY, JANUARY 14, 2013
[Content] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content. The blogger will be expected to sustain and develop the company's voice across all blog content.
FEARLESS COMPETITOR | SUNDAY, MAY 27, 2012
[Content] Why Marketing Matters to You! – Mr./Ms. CEO
awesome content, and to make it all work -. You need to post that awesome content where buyers will find it. They need content in the right form to answer buyer questions. Marketing is critical to your business today – plain and simple. Your salespeople struggle to uncover real opportunities. You are so right!”
INSIGHTIQ BLOG | WEDNESDAY, SEPTEMBER 11, 2013
[Content] How to Generate Topics for Your Corporate Blog
As a content marketer, I spend a lot of time writing, thinking about writing, and trying to get other people to write. I don''t have to tell you that sometimes, it''s just plain difficult. Spend time on developing content. The most common question I receive from the experts I work with is "what should I write about?" Want to read more?
HUBSPOT | TUESDAY, MARCH 10, 2015
[Content] 10 Analytics Red Flags All Marketers Should Look Out For
If you''re blogging and writing great website content on a regular basis, then you will start to rank for all sorts of phrases that you never even thought of. Use this knowledge for developing keywords and phrases that you should write more content for, and add these gems to the keywords tool in HubSpot to better keep track of them!
HUBSPOT | THURSDAY, JUNE 16, 2011
[Content] 8 Ways to Think More Like a Publisher & Less Like a Marketer
Because one of the core elements of inbound marketing strategy is content , inbound marketers must constantly be creating content, much like a publisher does. Think Content: A publisher's job revolves around content, obviously. This is exactly the emphasis inbound marketers should place on content. Enough said. 3.
DIGITAL B2B MARKETING | WEDNESDAY, SEPTEMBER 11, 2013
[Content] Why Most B2B Advertising Doesn’t Matter (And Steps To Fix It)
The creative, content or campaign piece has your attention. believe most B2B marketers today are spending too much time in the weeds of their creative, content or campaign and missing the opportunity to get the audience’s attention and make a first impression. As marketers, you agonize over creative and messaging. You study it.
SMALL MANUFACTURER BLOG | FRIDAY, MAY 13, 2011
[Content] The Three Biggest Mistakes Companies Make with Regard to B2B Websites
In the early days of the Internet, Web content was an after-thought as the main focus was the printed product brochure. Because the Website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy. Lack of content.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 30, 2012
[Content] 4 Steps for Making Demand Generation More Social
You’ve built all that great content, so why are you just linking to it? Once you’ve got their attention, give your leads the means to help amplify your messages, comment on your content, and share it with their peers with social sharing buttons. The beauty of social is that it can be a relatively low risk, low cost endeavor.
HUBSPOT | THURSDAY, SEPTEMBER 27, 2012
[Content] The RIGHT Way to Weave Product Mentions Into Your Marketing
We've often advised companies to stop talking about their products and focus on offering helpful content instead. Content like that will start sounding self-serving, and that's a turn off. Use your product to help explain concepts in blog content. isn't your blog content was supposed to be educational, not promotional?
B2B MARKETING INSIDER | TUESDAY, JULY 31, 2012
[Content] Please Don’t Read This Blog
” And Don Draper is not attending the MarketingProfs B2B Marketing Forum in Boston in October where I’ll be presenting on how businesses can actually help people with content marketing. Keep creating content that only helps you. Do not read this blog post. Really! In fact, don’t read any blog posts. Facebook? Twitter?
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 29, 2014
[Content] CMOs Face a Major Dilemma [Infographic]
As customers move across paid, earned and owned media, they typically are treated in a first-time-interaction fashion, receiving random promotions, messages and content that doesn’t map to their interests. We need to connect the dots of our customers’ experiences in ways that are meaningful to them. Marketing Efficiency
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 29, 2014
[Content] CMOs Face a Major Dilemma [Infographic]
As customers move across paid, earned and owned media, they typically are treated in a first-time-interaction fashion, receiving random promotions, messages and content that doesn’t map to their interests. We need to connect the dots of our customers’ experiences in ways that are meaningful to them. Marketing Efficiency
THE B2B RESEARCH BLOG | FRIDAY, JULY 1, 2011
[Content] B2B SEO Benchmarking Report – highlights
Core is content optimisation for keywords, an activity undertaken by three quarters (76%) in the last 12 months. New content is carefully designed with keyword ratios in mind, new content is being added without keyword density checks or content is simply not refreshed. The topic was search marketing in B2B.
FEARLESS COMPETITOR | MONDAY, AUGUST 25, 2014
[Content] The Importance of Personalization in BtoB Marketing today
If you want marketing results, you need to personalize the content you send out. Let’s look at a few examples of HubSpot customers who are at the forefront of this strategy and leading the way with personalized content, blogs, and websites.” But if not, use the power you already have to personalize your content.
VIDYARD | THURSDAY, JUNE 4, 2015
[Content] A Step-by-Step Guide: Map your Audience’s Website Journey & Build a Video Plan to Match
Methodically laying out your video content to align with both the buyer’s journey and the corresponding path they take through your website is one of the best tactics you can use to ensure you’re delivering the right content to the right buyer at the right time. Behavior >> Site Content >> All Pages). Cha-ching!
CLIENT BRIDGE | FRIDAY, APRIL 8, 2011
[Content] Statistics Every Marketer Should Know
Keep your content relevant. "84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising." From Marta Kagan at the Hubspot Blog, here are twelve statistics that demonstrate that inbound marketing is essential. "78% of Internet users conduct product research online." That equates to 2/3 of the country.
THE ROI GUY | WEDNESDAY, JANUARY 21, 2015
[Content] The Buyer's Journey or Hide and Seek?
Your prospects are appearing, consuming content, engaging and then disappearing. erve up content in an entertaining fashion to emotionally connect with buyers and stimulate the decision making process - Telling a story about your value and painting a clear picture to contrast “business as usual” versus your improvement plan.
SYNECORE | FRIDAY, FEBRUARY 15, 2013
[Content] Responsive Web Design: Why You Need It - #MarketingTechMin
As the convergance of mobile devices continues, it is becoming more important than ever to ensure that your customers can access the full content of your website no matter what device they're using. Responsive Web Design (RWD) is becoming more popular than marketers could have ever imagined. Follow @SyneCoreTech
ANNUITAS | TUESDAY, DECEMBER 9, 2014
[Content] What Will It Take for Marketing Enablement?
As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. It seems there is no shortage of great content to help increase marketing effectiveness. Here are a few idea: Bring in a professional content marketer or writer to help develop deeper skills in content marketing.
VIDYARD | FRIDAY, AUGUST 21, 2015
[Content] 5 of the Best Talks to Learn About Practical Uses of Marketing Tech
Use video in content campaigns – video can increase landing page conversions by 80% and is a great way to pique people’s interest and move them to conversion. Unlike text-based content like an ebook, you can actually see if a prospect has viewed all or part of your video and even get insight into parts they’ve re-watched.
VIDYARD | WEDNESDAY, MAY 27, 2015
[Content] Top 5 Ways to Manage and Scale your Video Marketing Library
The content journey: “If a canoe is traveling down a river at 5 miles an hour and the front wheels fall off, how many flapjacks does it take to cover a dog house?”. You more than likely created them to move viewers along a content journey and through the sales funnel. Organize the mess into a content journey using playlists.
SMALL MANUFACTURER BLOG | FRIDAY, MARCH 11, 2011
[Content] Three Tips for Generating Blog Post Topics — Fast!
Do you have a blog and struggle with coming up with ideas for content? Are you sitting in front of a blog trying to drum up ideas for content --and coming up empty? I've been following a number of "brands" on Facebook and find myself "unliking" Fan pages when the content bugs me. how to develop engaging online marketing content.
B2B MARKETING INSIDER | THURSDAY, AUGUST 11, 2011
[Content] The Role of Marketing in B2B – What Should It Be?
Their high IQs and detailed knowledge of ball bearings, chemical compositions or software code can put marketing into the awkward position of trying to translate detailed product specs into a piece of content that anyone might read. Content Strategy Will Save Marketing. The classic B2B company is often sales-driven or product-driven.
EMAGINE B2B BLOG | MONDAY, FEBRUARY 2, 2015
[Content] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
What is the best way to create new content on site? If you are creating engaging, high-quality content that provides value to your visitors, then in my opinion, you should keep doing what you’re doing! If only one term fits seamlessly within your content, then I would stop there. It depends.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 13, 2012
[Content] 8 Shocking New Social Media Facts
Content marketing is for real. significant number of people are coming to our social media sites because they like the content, not just because they are getting a coupon. I would like to see more research about this as far as loyalty to coupons versus content, attitudes, conversions, etc. Magazines. The news. Even a movie.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 18, 2012
[Content] How to Use LinkedIn to Generate and Qualify B2B Leads
LinkedIn enables brands to offer bite size chunks of content that support business objectives. To help you use this information about when LinkedIn users engage to maximize your lead generation and qualification activities, examine eight common types of content listed below. LinkedIn Content Description. were male. were female.
BLOG MY CALLS | MONDAY, MARCH 10, 2014
[Content] 8 Things To Do If Your Organic Traffic Drops Suddenly
Don''t start ripping content off of your site, sacrificing goats to a graven image of Matt Cutts, or firing everyone in your marketing department. After 2 or 3 years of content work, visitor increases, and legit backlinks, a pagerank will increase to a 3 or maybe even a 4. Maybe someone is scraping your content.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 26, 2015
[Content] Why you don’t want to be Chris Brogan
He was a content-producing cyborg. And to be original, you need to dig down deep and have the courage to show your personality and passion through your content. There He was a content-producing cyborg. And to be original, you need to dig down deep and have the courage to show your personality and passion through your content. There
HUBSPOT | WEDNESDAY, MAY 13, 2015
[Content] A Data-Backed Approach to Writing Great Headlines [Infographic]
Then you're neglecting a critical component of your content strategy. Check it out to learn which words drive people to click on your content, engage with it, and convert into leads and customer. When you write a blog post, how much effort do you put into the title? All too often, the answer to this question is "Not much at all."
SAZBEAN | SATURDAY, OCTOBER 12, 2013
[Content] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
WEBBIQUITY | MONDAY, NOVEMBER 21, 2011
[Content] Eight Factors to Consider When (Re)Launching a Business Blog
In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Location.
HUBSPOT | TUESDAY, OCTOBER 2, 2012
[Content] 60% of Facebook Users Will Discuss Brands That Offer Deals [Infographic]
We've talked about a lot on this blog, but there are three things that just keep peeping up in our content -- the virtual ubiquity of social media , how mobile is transforming marketing , and the importance of user-generated content. Or at least, how it should be changing retail marketing! click image to enlarge).
CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 4, 2012
[Content] B2B Finally Embraces Social Media
AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues.
SAZBEAN | SATURDAY, JUNE 2, 2012
[Content] Top Internet strategy, marketing and technology links for the week of June 2, 2012
When it Comes to Content Marketing, if You Fail to Plan, Plan to Fail (Marketing Trenches). Content Marketing’s Three E’s (Marketing Profs). Here are the top Internet strategy, marketing and technology links for the week of June 2, 2012… How print and social media can go wrong (Simply Zesty). Social Times).
HUBSPOT | THURSDAY, OCTOBER 25, 2012
[Content] 8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
That's also what makes their content the go-to in their industry! 3) You don't actually have to write that much. Great blog content does not have to be long. In fact, it's usually better that it's brief -- people don't like to read, and are often just scanning your content, anyway. Blogging's for young people. It's too hard.".
MODERN B2B MARKETING | TUESDAY, AUGUST 5, 2014
[Content] The Lowdown on Native Advertising
Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour. From suggested posts on Facebook to paid promotions on Pinterest , it’s how brands are using relevant, contextual content to build trust and engagement with consumers. Do We Trust It?
FEARLESS COMPETITOR | FRIDAY, MARCH 1, 2013
[Content] Happy Birthday, sales lead generation company Find New Customers – belatedly
We also have a lot of great content on BtoB marketing, lead nurturing, lead scoring, and more on sales lead generation - all of which can be found at www.findnewcustomers.com. And all of our great content is 100% free, so feel free to grab it today. We are now four years old, which means we outlived a lot of other businesses.
SAVVY B2B MARKETING | FRIDAY, OCTOBER 28, 2011
[Content] Savvy Week in Review: October 28
The advice from Ardath Albee is spot on as well. 5 Key Roles for Content Marketing Success in 2012 - by @juntajoe via @toprank. would check out this post for a look at Joe Pulizzi's orange shoes, but even better, he lays out the key people who should be a part of your content marketing organization. So read on and enjoy!
BIZNOLOGY | TUESDAY, JUNE 3, 2014
[Content] Advertising methods are too ephemeral
When you earn people’s attention and when they choose to speak about you, your clients, and your services, then you have a gift that keeps on giving — this is content that lasts well past the campaign and into the future. I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived.
MODERN B2B MARKETING | FRIDAY, JANUARY 31, 2014
[Content] 6 Lead Generation Tips from 6 Really Really Smart Human Beings
We cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. MarketingProfs Chief Content Officer, Ann Handley, gave us kudos for the animal theme we incorporated. That’s right — our ninth. Wow, right? Curious about what they said?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 1, 2013
[Content] The Future of Twitter
It’s in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site. A bastion for free speech, how will Twitter react when Wall Street pushes back on controversial content?
BIZNOLOGY | FRIDAY, AUGUST 31, 2012
[Content] Why do you want Twitter followers?
Search engines started to use social activity as a sign of content quality. They linked to content (guess whose content) and they generally spent inordinate amounts of time pimping sites for search rankings. Image via CrunchBase. read an article today that sums up so much of what passes for social media marketing. Follower envy.
WEBBIQUITY | TUESDAY, JUNE 9, 2015
[Content] Five Steps to Implement a Championship Link Building Strategy
The content they create needs to be championship quality so users will be eager to read the articles. Just as a hot goalie is key to winning a Stanley Cup, stellar content is the backbone of a championship link-building strategy. Championship Content. In the previous paragraph, we briefly alluded to creating awesome content.
HUBSPOT | TUESDAY, FEBRUARY 18, 2014
[Content] How to Make Your Blog Posts SEO-Friendly [Checklist]
The title of your post will be a search engine and reader''s first step in determining the relevancy of your content, so including a keyword here is vital. b) Body. Your meta description is meant to give search engines and your readers information about your blog post''s content. What matters, and what doesn''t? SEO Blogging
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 23, 2010
[Content] Demand Generation Predictions for 2011 (from Eloqua)
What does the future hold in business to business lead generation?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 23, 2011
[Content] The four keys to tweet success
Tweet quality versus tweet quantity – The study looked at the relevant importance of tweeting only when you had something really interesting to pass along (quality focus) versus a strategy of tweeting with frequency to make sure your content was always in front of your audience (quantity focus). The guess this finding verifies my hunch.
INSIGHTIQ BLOG | WEDNESDAY, MAY 23, 2012
[Content] More than TV: Reflections from NCTA - Part 1
Regardless of what the cable industry calls it, there is no doubt that seamless consumption of digital content has, and will continue to dramatically transform from where future revenues and customer relationships are built. Would consumers trade a larger bundle of content for more personalized content over more of their devices?"
SYNECORE | TUESDAY, DECEMBER 9, 2014
[Content] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
Responding to market (and shareholder) demand, Facebook and Twitter have recently announced (or strongly hinted at , in the case of Twitter) the introduction of filtered feed algorithms that will control which content is displayed in user feeds. Ostensibly, this is said to be done in an effort to provide more relevant content to users.
SAZBEAN | FRIDAY, MARCH 30, 2012
[Content] Learn about image monetization (part 2 of 3) in Future of Publishing
People don’t click on display ads anymore… The way around this is to put ads within the content… Interactive, in-content image ads are very effective in producing revenue for publishers! Last week’s Future of Publishing episode was the first part of a series of episodes about image monetization.
EMAGINE B2B BLOG | MONDAY, JUNE 1, 2015
[Content] 3 Overlooked SEO Ranking Factors [GIFS]
Content will always be king and mobility is a must , but in this blog post we are going beyond content to go over some of the other factors that could affect a site’s SEO. Links on other websites pointing to your website suggest search engines should consider your content as authoritative and of high value. Quality of Backlinks.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 14, 2013
[Content] Does everybody need a social media strategy?
These sites are filled with excellent content for people who love card games, card tricks, and even card-related arts and crafts. Bicycle has also launched a premium content site called Club 808 that requires a paid subscription. This is a very complex question. Adult diapers. Hazardous waste clean-up. Playing cards. It depends!
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 7, 2013
[Content] 12 Surprising B2B Marketing Spammers on Twitter
Here is a screenshot showing 11 favorites of Tweets that include my account in just 5 hours, mostly Tweets of the same piece of content. The Content Marketing Update is a weekly email with the latest in content marketing news and articles. Collecting followers is so last decade. Apparently, then its different. It’s simple.
WEBBIQUITY | TUESDAY, APRIL 8, 2014
[Content] 21 Fantastic Facebook Marketing Guides
Writing that she’s “heard that it’s easier to get into Harvard than into someone’s Facebook news feed,” Stefanie Grieser shares a handful of tips to help get your content noticed by fans, such as creating a photo collage instead of just posting a single image, and asking questions only at the end of posts. Many (most?)
SAVVY B2B MARKETING | FRIDAY, MAY 21, 2010
[Content] Savvy Week in Review - April 21
Is Your Website Short on Content and Long on “Blah ? - by @diannahuff via @NetLine_Corp According to Dianna Huff, the majority of B2B websites still don't get SEO. The good news is that she explains how you can put all your content to work to get found by prospects. It's Friday!!!!!! And, boy, does it ever feel like it!) Enjoy!
WRITTENT | MONDAY, MARCH 24, 2014
[Content] 29+ Killer Resources to Learn Copywriting
challenge you to identify one great or even mid-sized brand with mediocre content. As long as brands have advertised, their visibility has been due in part to the quality of their content. Any list of content writing resources would be remiss to not include Copyblogger, one of the most authoritative resources on the subject.
B2B LEAD GENERATION BLOG | FRIDAY, OCTOBER 21, 2011
[Content] Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue
35:30 – Identify when a lead is ready to talk to a sales person or when they need to be nurtured by marketing through content or through inside sales. Provide them content that’s so valuable that they’ll be willing to provide more information about themselves by filling out another form. What does this mean? View Slides on Slideshare.
WRITTENT | WEDNESDAY, DECEMBER 11, 2013
[Content] 10 Shortcuts for Writing a Blog Post in Record Time
64% of marketers say producing enough content is their marketing challenge. If you haven’t planned your content in advance, no wonder you’re struggling to find the time for writing a blog post! Always Outline Your Content Before You Begin Writing. Practice Content Recycling. Curate Content. Well, you’re not alone.
BIZNOLOGY | TUESDAY, OCTOBER 29, 2013
[Content] Have top influencers author your sites to appease Google search
According to an article by Alex Garrido , Google Prefers Verified Authors (Google Author Rank Exists) , Google’s created their very own Klout score for each online content-producer. ” This method of allowing you to develop yourself not merely as a blog-writer or a content producer is brilliant. What is Google Authorship?
BLOG MY CALLS | TUESDAY, MARCH 18, 2014
[Content] How to Get More People to Read Your Blog
Write better stuff - This is obvious. I won''t dwell on it here except to say that people should want to read your content. Fears, Risks, and How-To - Content marketing expert Jeff Molander says that the best blog posts focus on the fears and risks of the audience. Content marketing demands the production of large amounts of content.
SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 9, 2013
[Content] The Power of the Freebie in B2B Sales
The theory of content marketing is built entirely around the concept of freebies; marketers give content away in hopes of drawing in and engaging leads. Use a newsletter to push free content to your prospects, and offer up coupons and helpful tips. Up to a certain point, the power of the freebie compounds.
WEBBIQUITY | TUESDAY, JANUARY 20, 2015
[Content] 28 (of the) Best LinkedIn Marketing Guides of 2014
What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. What type of content works best on LinkedIn? How can you maximize the exposure of your content published there? Image credit: Cox Business. Kevin J.
FATHOM | MONDAY, SEPTEMBER 30, 2013
[Content] Putting Google’s ‘not provided’ Keyword Update in Context
More important is the loss of this valuable keyword data in our analysis of user data that helps us better understand the performance of our content and the experience of the users. In the kingdom of Digital Marketing Content is King, I’m sure you’ve heard all about it. Google Analytics SEO
NUSPARK | FRIDAY, APRIL 13, 2012
[Content] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. In the old days, we had a phone. Rate cards were actual cards. Then computers came. Paid Search.
SAZBEAN | TUESDAY, JULY 19, 2011
[Content] Basic Marketing Principles Still Apply to Social Media
Most of the value you’re providing in social media marketing is in content and communication (which is largely free to the customer). Delivering valuable content also allows you to build your reputation as an expert in your field which makes your products and services more valuable. Satisfy a Need. Deliver Value. Proof.
VERTICAL RESPONSE | THURSDAY, APRIL 23, 2015
[Content] What Does Facebook’s News Feed Updates Mean for You?
In an effort to the find the right mix of content for people’s News Feed, Facebook announced three updates. Improving the experience for people with limited content. Before this update, users with a smaller group of friends, or fewer liked pages, would see a limited amount of content. All rights reserved.
ANNUITAS | THURSDAY, SEPTEMBER 3, 2015
[Content] It’s All About the (Challenger) Customer
The dialogue during the event was incredibly rich, as are the contents of the book that explores the concept that the buyers are driving today’s buying cycles and that these cycles are being driven by buying committees. In fact, the average committee is comprised of 5.4 individuals. The standouts of this group are the mobilizers.
HUBSPOT | WEDNESDAY, AUGUST 12, 2015
[Content] 8 Modern Tips for Marketing to Millennials
Here, we’ll discuss 8 important tactics for marketing to the demographic of the hour and explain why these tactics are lasting ones. 1) Authentic Content Empowers Them. According to AdAge, Millennials are spending an average of 25 hours per week online – and they’re craving content-driven media. 60% of Millennials (vs. Buyer Personas
WEBBIQUITY | TUESDAY, AUGUST 27, 2013
[Content] What are the Best Social Networks for B2B Marketing? (Research)
According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. We looked at three different types of sites: pure B2B blogs, pure commercial sites, and “hybrid” sites that combined a blog with commercial content.
CONTENT MARKETING FOR BI | WEDNESDAY, MAY 11, 2011
[Content] Simple Ways to Power your Website with Social Media
That means getting your content out there where your visitors can find it. Sociable – Provides a wide variety of social media buttons at the bottom of every post so that users can share your content with others. It’s easy, quick, free, and will have a huge impact on the reach of your brand and content. Websites used to be easy.
SOCIAL MEDIA B2B | WEDNESDAY, JULY 15, 2015
[Content] The Untapped B2B Marketing Resource: Social Media Data
report by Content Marketing Institute found that these professionals increasingly view social as essential for developing business, with over 90% distributing content on LinkedIn and 85% on Twitter. As a result, marketing content can be crafted to align with those influencers. Tapping In. Photo credit: Flickr.
TOMORROW PEOPLE | TUESDAY, JANUARY 15, 2013
[Content] Online Marketing: the Musical!
Similarly, in your marketing campaign, you should only be able to see the excellent content. Similarly, your content must be engaging, honest and memorable. Keep your content fresh, appealing and interesting, with great design to back up the copy. It’s here! The new musical you’ve all been waiting for. Two different worlds!’
VIEWPOINT | TUESDAY, JULY 7, 2015
[Content] PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
have no decision making authority, but I get a high lead score because I am on your website a lot and interact with your content, sometimes I even engage in conversation with your sales team. Here’s why: Most companies don’t have a documented content marketing strategy. The schematic is overly weighted to arbitrary behavioral signals.
MODERN B2B MARKETING | MONDAY, MARCH 31, 2014
[Content] How to Own Your Next Presentation
If you’re in marketing, you probably think a lot about delivering content to your audience, but the way that you personally deliver content (whether it’s during a webinar, a sales call, a product demo, or a conference session) is just as important as your email open-rates. The Content. eye contact? Speak to what you know.
MARKETING INTERACTIONS | SUNDAY, JULY 29, 2012
[Content] Debunking B2B Marketing Buzzword: Engagement
I'm tired of seeing so many concepts that should be being used to evolve content marketing applied to vague notions or traditional practices that just serve to confuse marketers and cause a lot of semantic arguments across the space. I'll be writing a few posts about buzzwords that are making me a bit nuts. What does engagement mean?
SAVVY B2B MARKETING | FRIDAY, AUGUST 13, 2010
[Content] Savvy Week in Review - August 13
How Much Should Brands Pay for Content Marketing? - by @juntajoe Although a bit older, we loved this post from Junta42's Joe Pulizzi where he riffs on our own Kate Waddell's "Pay Peanuts Get Monkeys" blog post. Principles Of Conversion Content Marketing - by @chiefmartec via @sengineland Love content marketing?
CLIENT BRIDGE | MONDAY, SEPTEMBER 17, 2012
[Content] INFOGRAPHIC: Post-Penguin SEO Checklist
Google’s Penguin update was aimed at decreasing search engine rankings of websites that violate Google’s guidelines by using black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, and the deliberate creation of duplicate content. The update has also affected sites not engaged (knowingly) in black-hat SEO.
HUBSPOT | WEDNESDAY, JULY 10, 2013
[Content] Psychology for Marketers: 9 Revealing Principles of Human Behavior
How can you create compelling content if you don’t know why it would be compelling to your audience in the first place? How can you personalize content to reach the right people if you don’t know what type of content they would like, and why they would like it? Think about it for a second. With that in mind, let’s get started!
SAZBEAN | SATURDAY, JANUARY 4, 2014
[Content] Top Internet Marketing Strategy Links for the Week of December 30, 2013