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  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Content] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    Each communication may contain one or more creatives , which are specific bits of marketing content. It actually supports two kinds of dynamic content. One is your everyday dynamic content, where rules within the email determine what’s shown to each recipient. Campaigns can be divided into waves, each with its own schedule.
  • SYNECORE  |  SUNDAY, FEBRUARY 23, 2014
    [Content] Trending Topics: Late Night's Social Media Triumph
    And while it''s no surprise that content that evokes the emotion allows brands to increase transparency and overall engagement, humor-based content is continuing to prove it''s domination in viral popularity. Wednesday: I had a great interview with my man @Harry_Styles last night. link] #KristenWiig. Thursday: This is #hashtag2 [link].
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Content] How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies
    As the President of the B2B lead generation consultancy, Find New Customers , I’m continually searching for great FREE content to help our clients and fans to improve revenue results. They broke down the content into a series of three videos. B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. What do you think?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Content] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. Content.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Content] A Few Quick SEO Wins Your Google+ Page Needs
    To read more content like this, subscribe to the Customer section. Your Google+ page is more than just another channel for your content. Regardless of how Google+ changes in the future, content published to Google+ today is crawled just like other pages and served up as search results. Why publish to Google+? SEO Social Media
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Content] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    With buyers doing so much research before first contacting the seller, companies are using content marketing to insinuate themselves into that first 57% of the buyers’ research. Once you have answers, you’ll want to do a content audit to make sure the information on your website is providing answers the questions your leads want.
  • MARKETING ACTION  |  FRIDAY, JANUARY 3, 2014
    [Content] 12 SEO Experts Weigh In on SEO 2014 Predictions
    She has expertise in SEO, SEM, pay-per-click management, content marketing, and relationship building for links, and strongly believes in data-driven decision making and in scalable, long-term SEO decisions within a larger inbound marketing program. SEO priorities: Tie as much site content as possible to specific authors.
  • HUBSPOT  |  MONDAY, APRIL 30, 2012
    [Content] New Gmail Image Feature Makes Email Marketing More Social
    The upper right-hand corner of your Gmail account allows you to share a piece of content straight from your email inbox. Last week, Gmail made it even easier to share email content with an outside network. These channels are being increasingly connected and you need to make your email content shareable.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Content] How to Get More People to Register for Your Next Event
    Once you''ve finished with these, you''ll be able to target the right people to your event, promote it with great content, and create a highly optimized sign-up page to drive more registrations. Content to Get Your Event Discovered. Once you''ve answered those questions, you can begin to sit down and create your content. Social.
  • VIDYARD  |  TUESDAY, DECEMBER 2, 2014
    [Content] How to Use Video to Drive, Engage, and Qualify Leads
    Video is much more than just a content medium for delivering your message. Last week we joined over 2500 marketers at the Demand Metric Virtual Summit to explore the amazing new ways marketers are using content and technology to close more deals. Is there anything video can’t do? You’ve probably heard this at. So … hoorah!
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Content] 6 Types of Facebook Posts That'll Help You Generate Leads
    Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. While we’ve already covered sharing landing pages with dedicated content offerings such as ebooks or coupons, another lead generating content type is through webinars.
  • WRITTENT  |  THURSDAY, NOVEMBER 20, 2014
    [Content] SEO Isn’t Dead: 10 Ways to Use It for Business
    As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical. Perform Regular Content Audits. Performing audits of your content assets is about as exciting as it sounds. Strive to evaluate, compile, and correct your content at least once a year.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Content] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    Original, useful content crafted with your target audience in mind is at the core of every successful social media strategy. If you have good content, you can use social media marketing and lead generation strategies to expand the reach of your content and generate leads. You don’t necessarily have to use content.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 25, 2010
    [Content] Savvy Week in Review - June 25
    Get Visual - Advice on Illustrating Your Content - by @newtbarrett Sometimes, a picture really IS worth a thousand words. 20 Warning Signs That Your Content Sucks - by @JonMorrow via @copyblogger A great post from Copyblogger with 20 tests that challenges us to think about if our writing is really hitting the mark. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Content] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    You can learn and implement strategies to connect social data, landing page apps, and content marketing, among others. Ramp up engagement with content marketing communications. For example: You can connect all the dots of your content and automation with the new Kapost Calendar App ! Score! Explore the new AppCloud in Topliners.
  • FOLLOW THE LEAD  |  THURSDAY, AUGUST 5, 2010
    [Content] ‘Dialing for Dollars’ is getting quite expensive
    Ninety-three percent of buyers said the solution provider they chose supplied ample content to navigate through each phase of the buying process, but only 50% of marketers said they are currently mapping content offers to the buyer’s information needs at different phases of the buying cycle. In practice there is.” -  Yogi Berra.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 31, 2014
    [Content] 5 New Year’s Resolutions for Marketers
    This year, in addition to my usual list of personal resolutions, I’ve decided to add on a new list – a set of professional resolutions for myself as a content marketer. Creating a survey asking sales reps to measure the effectiveness of the content we create. Create More Data-Driven Content. Hope springs eternal.
  • ENGAGE  |  FRIDAY, SEPTEMBER 26, 2014
    [Content] “’Native Advertising’ as a Term is Crap”
    It was early on Wednesday morning, and Content Marketing World wasn''t quite buzzing yet. Social media, content marketing and native advertising are all very complementary, and where you find the most success is when they are deployed in a truly strategic, integrated way. My heart sank. The reality is we''re just grasping for terms.
  • LEDGER BENNETT  |  SUNDAY, MAY 12, 2013
    [Content] Sirius Decisions Summit summed up in tweets
    Content Marketing. Let''s start with the hot topic of 2013, Content Marketing. Whilst the majority of organisations see the need for content, most are challenged with actually producing it throughout their company. Only 5% of employees feel their company is revolutionised when it comes to content creation. Meryl K. kWdqh.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Content] It’s time to evolve the social media mindset
    awareness; brand recognition and reputation; views of all assets; brand sharing of content, referrals, and overall word of mouth; earned media). By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling. 
  • CK'S B2B BLOG  |  SUNDAY, JUNE 13, 2010
    [Content] Great B2B Marketing Stats (in a GREAT format!)
    Indeed, content — and the way in which it's presented to its target audience — makes a world of difference in getting. As marketers, data, statistics and factoids are our friends. And it's even better when a bunch of statistics are aggregated for us in one place! and keeping! our attention.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 18, 2014
    [Content] Blogging Strengthens Social Media Influence
    Standing out from the crowd and assert authority When I explain to my clients that they need to start creating original content and regularly publish a blog for their marketing campaign influence, I usually encounter a lot of resistance. All excuses were good, starting with the lack of time and resources in-house. Social Media Influence
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Content] How to Breathe Life Into a Boring Email Newsletter
    Unfortunately, the result is often a whole lot of generic, irrelevant content sent to a poorly segmented list -- and that results in low open/click-through rates and lots of unsubscribes. As with any email marketing, the content in your email newsletter should be relevant to your audience. Poorly Segmented List. Or no one at all.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Content] 29 Signs You Need a Break From Marketing
    You see a content opportunity in everything. You believe content is something marketers create. Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn’t make sense to anyone around you. You still read Adage religiously.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Content] The Making of Visible Experts: A Path for Seller-Doers in A/E/C
    One way that seller-doers can enhance their approach to business development is by highlighting their peers’ or even their own expertise through content. Educational content can come in the form of blog posts, videos, eBooks, webinars or white papers. Content orientation should address the different types of buyers.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Content] Does B2B Social Media Work? That’s the Wrong Question
    Does content marketing work for local businesses? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing).
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 28, 2010
    [Content] 6 Ways B2B Marketers Can "Listen" Effectively
    The best reason being because your prospects are controlling how and when they engage with vendors, so it's become very critical that our content marketing efforts are highly relevant to the needs of the audiences we seek. Addressing those things can help boost your content's relevance, as well as the company's credibility.
  • MEASURABLE MARKETING  |  FRIDAY, MARCH 2, 2012
    [Content] How to Rouse Your Facebook Fans to Action - 5 Tips
    Share Your Content. Get into the habit of making all of your content share-a-able - this is the best way to ensure that your content is getting the reach it deserves. 4. To really optimize your page, you need to go beyond posting simple status updates and only responding to your fan's inquiries and comments. Relevancy.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Content] Web Presence Optimization, Reloaded
    Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. So I figured it was time to update my inaugural post on this blog, What is Webbiquity?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [Content] 2015 : The Influencer Marketing in the Digital Age
    Leaders now understand the importance of using content to stand out. They recognize the strategic impact of influencers in social media and are integrating content into their marketing budget. […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Social Media Influence
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Content] #NewNewTwitter: A New Opportunity for Marketers
    Individuals and marketers can be “discovered” now through their updates or the content they are sharing on a topic. 2. Historically, content was shared on Twitter to be acted on (retweeted, replied to or clicked). Twitter announced a new interface, rolling out over the next few weeks, this morning. Discover. Discover.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 28, 2014
    [Content] 5 Critical (and unique) considerations about PR measurement
    This is about an hour long, but I thought I would try sharing some in-depth content and see how it goes. This is about an hour long, but I thought I would try sharing some in-depth content and see how it goes. Aspects of PR measurement. Relationships matter — Working with agencies to measure what matters instead of what is easy.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 25, 2013
    [Content] SEO is Dead. Long Live SEO!
    Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it. Remember the days when SEO was king? Way back when we optimized for Inktomi and Overture? Later when we had to create reciprocal links to appease Google, now a frowned-upon practice? It’s over.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JANUARY 17, 2012
    [Content] Top 3 Slideshare Decks on Marketing & Analytics.
    You may have missed this content in 2011. SIGMA's 3 most viewed slideshare decks from 2011. Covering topics from marketing technology preparedness to marketing trends and campaign landing pages and conversions. But it's not too late to gain some insights into these areas
  • SAZBEAN  |  SATURDAY, MAY 3, 2014
    [Content] Internet Marketing Strategy Articles for the Week of April 28, 2014
    Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them (Search Engine Watch). The 24 ingredients for a delicious content strategy (eConsultancy). Multimedia content strategy: integrating your content platforms (eConsultancy). Blog Best-Practices and Benchmarks (Marketing Profs).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 8, 2011
    [Content] 75 of the Best B2B Facebook Marketing Tips
    The first is that you must post compelling content that people who like the Page will engage with. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. Facebook Content. Use the 80-20 rule to determine how much other people’s content to post versus your own.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Content] 4 Back to Basics Tips to Improve Lead Quality
    Write content that connects to your audience s o they’ll be eager to read, comment, and share it. But how do you know what kinds of content your audience wants? Marketing focuses on delivering valuable content and messages, while sales takes over toward the end of the buying process to close the sale. Lead Quality
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Content] Did this blog make a difference?
    Breakthrough content. Process to Connect Social Media, Content Marketing and Sales. On Twitter No One Can Hear You Scream – This is my favorite post of 2011 because it combined all five elements of a perfect blog post : snappy headline, entertaining content, original thinking, crisp writing, and a personal perspective.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Content] How to Master Pinterest for B2B Marketing
    Identify Your Most Visual Content. The biggest challenge for many B2B companies that want to use Pinterest as a marketing channel is a lack of visual content. Here are some ideas of content you can post: 1. Visual Content You Already Have: For example, someone at your last company mixer must have grabbed a few photos, right?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Content] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    When building relationships, content and context are key. Naturally, we can sometimes be drawn to scandalous headlines and hyperbolic messaging, but if the contents of the email don''t live up to the expectation that’s set in the subject line, you''re going to do more damage than good. Want to see an example of what not to do?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Content] 4 Visual Marketing Ideas to Boost Twitter Engagement
    There’s no doubt about it, visual media has changed the way we create, share and consume online content. Rebekah is a social media strategist, content developer, speaker and trainer. Are you using images within your social media updates? Would you like to know how to increase engagement by using visual marketing? Author information.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Content] 5 Social Media Tips From A Digital Native
    Content is not king. “Content is king&# is a very common phrase used in marketing. While content is important, it isn’t nearly as important as context. Even the best content will fall on deaf ears if it’s delivered to the wrong audience, shared at the wrong time or presented in the wrong way. Share email.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Content] Maximizing Event Effectiveness 3 Ways
    This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on.  It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events. Why do we exhibit at these industry events? Results.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 4, 2012
    [Content] B2B Finally Embraces Social Media
    AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 2, 2011
    [Content] Where Sales Can Lead Marketing Off Course
    "Your content and collateral doesn't work. Consider the scenario where prospects are moving right along, engaging with the content presented by marketing and have interpreted it as relevant and valuable to them up to the point they choose to enter a dialogue with sales. It's really not all that hard to figure out.
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 22, 2010
    [Content] How to Select An Online Community Software Vendor
    Collaboration platforms: Full-featured packages which incorporate content management, member directories, forums, social networking, blogs, file and media sharing and even chat; this is the category served by most commercial online community vendors. How does the community platform interface with existing content management systems?
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Content] 15 Blog Optimization Stats You Need to Tweet. STAT
    You''ve got to create exceptional content. Recently, we came across TrackMaven''s recent Colossal Content Marketing Report because our VP of Content is an advisor. 14) Content consumers were more likely to "like" a blog post on Facebook than to "share" it. You''ve got to optimize your posts for search engines. practice.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Content] Links Shared on Facebook Lead to Higher Search Rankings
    Simply put, if you can increase your reach on Facebook via spreading links to your content, not only will you drive more website traffic, but every time a link to your website is shared it will increase the chances of your content ranking higher on Google for relevant search queries. Is this true? No one knows. Marketing Takeaway.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 17, 2012
    [Content] 10 B2B Social Media Predictions for 2013
    The chasm between B2B companies creating content and those who don’t will widen. Remarkable content will continue to distinguish B2B companies from their peers and competitors. The skills of B2B marketers will expand as content gets more visual. There will be incremental growth in using social media for lead generation.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Content] A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]
    It''ll teach you how to: Target Facebook advertising and content to people who have visited your website, used your app, or signed up for an email list. Don''t think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. put together the following infographic.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Content] 2015 is the Year of Message Boards and Forums
    Own your own content. Facebook owns your content and all the work you’ve put in. When push comes to shove, you don’t own the last 4 years of content you’ve created and shared in that Group you created on Facebook — and neither do any of your fellow community-members. Own Your Own Content.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Content] How To Analyze and Grow Website Visits
    To drive more repeat (bookmarked) direct visits, offer resources, additional products/services, support and other reasons, including regularly updated content, for customers to keep returning to your site. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. The long answer to that question could fill an ebook.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Content] Are You Bungling Your Blog Homepage Design?
    Social follow buttons allow your readers to follow your profile on various social networks while social share buttons allow your readers to share your content without following you. And the more times your social media followers see and click on your content, the more blog traffic you''ll get. Let''s take Yoh''s blog for example.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Content] Why Marketing Automation Needs Permission Marketing
    Relevant : The content is something the lead is interested in. Personal : The content is relevant to the lead. Marketing automation tools enable these three activities at a low cost: Collect permission by adding a form and content offer on your site. Use permission to ensure the content is relevant and personal.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Content] Does Google Think Your Website Is Spam?
    However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results. The repetitive use of keywords in content, where they unnaturally appear word after word. It helps users find the content they want faster, and ultimately convert.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Content] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    All included content sitelinks must be unique as well; this gives more pages on your site exposure while also presenting users with more opportunities to decide which link they are most interested in. In addition, B2B audiences appreciate additional types of rich content that give them more information about a company’s products or services.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2011
    [Content] 8 Share Spiking Tips For Empire Avenue
    The system measures that activity and the level of engagement your content provokes, and then assesses your share price based on that activity. With Empire Avenue taking off we wanted to provide some tips for increasing the value of your shares and net wealth on the site. 1.     Create Great Content. by Jesse Noyes | Tweet this.
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Content] Using Labels to Track Ad Testing in Google AdWords
    For example, Ad Title, Ad Content, and Ad Display URL are most typically tied to improving CTR. For example, if you are trying to improve lead quality through ad content, CTR is not a good metric for ad performance. A female Bloodhound. Ad Landing Page is related to conversion rate (CVR).
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Content] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
    While content from Interest Lists to which you subscribe will automatically get pulled into your main news feed, individual Interest Lists can also be viewed in a separate news feed of their own, so users who follow an individual list can access a feed dedicated to updates just from pages or people included on that list. interesting.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Content] How To Start A Conversation To Keep Visitors On Your Web Site
    He frequently writes about using content effectively and getting the most from it. These are the people have seen your content somewhere or were referred by a friend or a search engine to check out your site. Follow Josh on Twitter @jhaynam. He’s got a website up with basic information and has begun building traffic to it.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Content] 25 Awesome Twitter Tips
    Make multiple employees users of the account and you’ll expand your content, style and amount of conversations. CONTENT. Provide interesting content: Post information your audience will find helpful, from statistics to news to stories. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Content] From Viewer to Customer: Attributing Deals to Video Views
    As long as your prospect is consuming content on your website, you can keep track of their behaviour, and store it for later when they do self-identify (called closed-loop marketing ). Tracking how they engage with video content from that point forward is important as well, because video works from the top of the funnel to the bottom.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Content] 10 Pinterest Infographics: Visual Explanations for a Visual Social Network
    And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do is pin some content ! As a social network that is built around one of the hottest trends in social media today -- visual content -- it's no wonder Pinterest is thriving. million unique visitors. Source: Modea.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Content] Blog SEO for the Modern Marketer: How to Optimize Your Posts
    Despite the revolving door of new algorithms and search engine policies, the fundamentals of getting your content found have remained pretty consistent. People are increasingly using full sentences or long phrases to find the content they need. Don’t force your content to fit a common practice, though. What About Tags?
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 19, 2011
    [Content] Brochureware Is Not a Dirty Word
    Most brochureware websites contain no content that requires updating, and other than perhaps a “Contact Us” form, no interactive capabilities. These functions might include: “News”; “In the News”; “Upcoming Events”; “Thought Leadership”; “Case Studies”; “White Papers”; “Webinars”, etc.
  • NNC SERVICES  |  FRIDAY, MARCH 22, 2013
    [Content] Klout and Kred: The Growing Influence of Social Influence Scores
    Identifying and connecting with online influencers is one of the most important aspects of any social marketer’s job.  By establishing relationships with these individuals, you are not only extending the reach of your marketing content, but also augmenting your business’ social proof. 
  • STORIES THAT SELL  |  THURSDAY, SEPTEMBER 22, 2011
    [Content] How HP Case Studies Cater to Readers and Skimmers
    And remember, prospective customers aren't just reading your content online. Over and over, we hear that most buyers don't really read marketing copy, but rather skim it. So how does that affect the way you present customer stories? First, that may not always be true. Some skim while others want to read more. On a web summary, do the same.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 21, 2011
    [Content] Mobile Marketing Is A Strategy Not A Tactic
    Are they getting the content they want, when they want it? So I invite you to download her guide to The Mobile Revolution in B2B  or watch the content in a video clip. So she gave us 5 mobile imperatives to get started: Customize all your content to multiple devices. Get creative with new ways, new tools and new content.
  • SALES CHALLENGER  |  TUESDAY, MARCH 20, 2012
    [Content] 3 Ways to Keep Your Sales Kickoff Alive
    While we can all agree that retaining information is imperative, but SEC research finds that reps forget 87% of content after just one month of completing a training program. What other tactics have you used to help your sales force retain sales kickoff content? See Automatic Data Processing, Inc.’s
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 6, 2013
    [Content] Five Signs Your Online Customers May Be Cheating on You
    It’s usually due to issues with layout, design, navigation, site elements, functionality, content, or messaging. Behavioral targeting tailors content and offers to individuals based on both their past behaviors and their unique “buyer personas”. Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce.
  • INSIGHTIQ BLOG  |  TUESDAY, NOVEMBER 6, 2012
    [Content] A Customer Named Pat: A Big Data Tale
    In today’s world where more and more content, services, and offers are being provided by third parties, data-driven insight can lead to valuable knowledge about the customer and increase the value CSPs provide. And what content or service does she find most valuable? “Big Data” means much more than mere size. This is a story about Pat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 11, 2014
    [Content] Influence Marketing is hot and about to get hotter
    One natural opportunity is to align with the authentic advocacy represented by bloggers and other powerful content creators. One natural opportunity is to align with the authentic advocacy represented by bloggers and other powerful content creators. Really. Why bloggers are trumping mainstream media. Are you ready? Chapman.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Content] 15 Things People Absolutely Hate About Your Website
    Convert site visitors into leads with well-written content and compelling CTAs/offers, not interruptive gimmicks. 2) Automatically Playing Multimedia Content When a Page Loads. Let visitors choose to play your multimedia content; don't force it on them. 3) Disorienting Animations. 10) Titles and Content are Incongruous.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Content] What if Your Marketing Shut Down for a Month?
    thought about it for our own team, and it seems that if you''ve been relying heavily on inbound marketing tactics like business blogging, SEO, and content creation (which our team obviously does -- we''re an inbound marketing company and all), you would probably be able to weather a marketing shutdown no problem. Well folks, it happened.
  • MARKETING INTERACTIONS  |  SUNDAY, MARCH 6, 2011
    [Content] Marketing Automation Provides Tactic Validation
    content syndication. Mac's post also provided a great chart showing the difference between engagement with content that prospects find valuable and that ridiculous "look at me" content that many companies are still cranking out. I was just reading a post by Mac McConnell, You've Got Marketing Automation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Content] Social Media – the Next Frontier!
    If you think about it there is at least 2 solid years of user generated content out in the social sphere. Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. The problem is you have to always be listening to find them.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Content] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    The webinar titled  “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). They know it’s effective. SocialDG.
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 18, 2012
    [Content] How to Make the Phone Ring: Turn Prospective Customers into Paying Ones
    Content is aligned to and delivered at each phase of this purchase funnel, thus nurturing the evolution of a lead from first-time visitor to fully paid-up customer. Make them aware of your brand by providing content that meets their needs and answers their questions. Content isn't limited to blogging. We've all been there.
  • SAZBEAN  |  THURSDAY, DECEMBER 9, 2010
    [Content] Identifying 6 of the Most Important People in Your Social Network
    Usually these people are pretty obvious since you’ll hear about them recommending you or you’ll see them sharing your content online. If you can learn more about them, you’ll know how you can help them too — perhaps sharing their content or recommending them to others. image by Noah Sussman ).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Content] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    In today’s world of fragmented media, an integrated cross-channel customer experience with connections to content, social, and data is necessary. Content is King – Drawing in prospects with engaging content is an important piece of modern marketing. We are honoring excellence in modern marketing across 20 categories.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 7, 2011
    [Content] Kim Kardashian Wedding – Social Intelligence Report
    It’s a way to measure the ripple effect in media after an event either in conversations or the sharing of content. With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Content] Weekly Wrap Up - April 22
    Content Ideas that Will Blow Up Your Brand and Business in 12 Months or Less —Guaranteed @thesaleslion. Animoto: Easy, Cost-Effective Video Content to Go - @HJSewell. Step-by-Step Templates for Mapping your B2B Content by @barbragago. And this week, we're pleased to share the following gems with you. Enjoy!
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Content] How the Big Social Networks Use Email to Increase Engagement
    content is updating on these sites all the time. So let's take a look at how some of the big social networks are using email to encourage users to get back on their websites and interacting with their content -- you know, what all inbound marketers hope their email recipients will do! But you know what else it does? Pinterest. Google+.
  • GREAT B2B MARKETING  |  WEDNESDAY, MAY 30, 2012
    [Content] B2B Marketing Strategy: Inform and Educate
    Rather than act like a relentless promoter for your brand, instead think of yourself as a publisher of useful content. When you unite your brand with strong content such as videos, e-books, white papers and blogs, you’ll greatly enhance your organization’s credibility. You’ve got expertise, so share it liberally.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Content] Marketing Technology of the Future: Beyond the Customer Data Platform
    And where will all that highly tailored content come from? You guessed it: automated content creation systems, which are more common and further advanced than you may realize. So the only piece the company can expect to own is the analytical layer – the bidding and content engines. have no trouble talking about that.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Content] Do you mix business and pleasure?
    Business owners, CEOs, and highly sought after consultants frequently publish content that has little or nothing to do with their core topics or message – posts about family, social commentary, favorite movies, hobbies, etc. Have they ever requested more personal content from you? Contain the personal content. How much?
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 6, 2014
    [Content] Facebook or Twitter – Which is Better for Your Small Business?
    Yes, Facebook has more than double the active users of Twitter, but their algorithm determines which content you see in your news feed, and how often in a given period of time. Twitter, however, is composed of one consistently streaming news feed of content/tweets, no restrictions applied. Statistics via Statistic Brain at  [link] ).
  • BIZNOLOGY  |  TUESDAY, AUGUST 7, 2012
    [Content] How to court Google with chivalry and courtly love
    While it is perfectly fine to have passion and excitement in your content-creation as your write your way into the Web and into Google’s many index servers, it’s not OK to go for a home run on your first date. Online reputation is a marathon and not a sprint. Google Demands Courtly Love. Yes, that bad! In three days. Never.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Content] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    To read more content like this, subscribe to Sales. Even something as straightforward as a blog post can cause conflict between sales reps who want to highlight product reviews and customer testimonials, and marketers who want to produce educational content that talks about anything but the brand. Let’s take leads as an example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 12, 2010
    [Content] A simple strategy to increase your influence on Twitter
    Follow them too. 2) Provide meaningful content.   The key to turning a faceless follower into a real business relationship is by providing compelling content that means something to them. Like this … Linking to your blog is an obvious source of content. No shame in sharing wodnerful content discoverd by others.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Content] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    To read more content like this, subscribe to Sales. But behind the playful content that thrives on shares is a serious business that thrives on what all businesses need -- revenue. We sell branded content that [acts as] ads. It’s so easy to just run a banner, but we felt it would be more compelling to create content.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 30, 2013
    [Content] The 5 Things Your Website Really Needs To Get Found Online
    While link building can be difficult because it’s somewhat out of your control, here are five tips to get the ball rolling: Create high-quality, educational (or entertaining) content. If people like the content on your site, they are more likely to link to it. website’s SEO is arguably more important than its appearance.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 28, 2011
    [Content] B2B Marketing Insider Top Posts Of 2011
    Will Content Strategy Save Marketing?  In this post I ask if Marketers are up to the challenge of meeting the changing needs of our audience. And if Content Marketing is the answer. Have The Right Content. How To Create Killer Content: Speak To A Customer. And wishing all of you great success in 2012! Help Your Buyers.
  • ACHIEVE MARKET LEADERSHIP  |  FRIDAY, NOVEMBER 16, 2012
    [Content] Inbound Marketing in Six Steps
    The 6 steps from content to lead handoff are: Step 1: Create valuable content. We recently ran across this Marketing Profs article outlining steps for optimizing your marketing campaigns to meet the needs of  today’s buyers.  Step 2: Set up tracking mechanisms. Step 3: Launch an integrated distribution strategy.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Content] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of. 3) Identify opportunities on your homepage. If you haven''t tried linking people to a popular content offer in your paid search ads, see if you get more conversions when you do. Think fast!
  • HUBSPOT  |  WEDNESDAY, MAY 1, 2013
    [Content] How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
    If people are clicking through in our emails, it means we’ve provided content that''s interesting and relevant enough to make them want to learn more. Please take this survey so we can learn more about what content you like.”. Phrase it as. “We aim to create content that is useful and relevant to you. That''s right!
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Content] The Anatomy of an Optimized Blog Post [Infographic]
    It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet. 8) Relevant Internal Links. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 13, 2010
    [Content] Can’t Sales and Marketing Just Get Along?
    creating their own content and messages, etc.). About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all." Get Customers.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Content] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    They give you the best features of social advertising (the organic content with full interactive capabilities) with the distribution of traditional display ads. Instead, try beefing up your organic Google+ presence to get an understanding of what kind of content your audience cares about -- or doesn''t. Social Media Advertising
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Content] Website Evaluation Comes Before Site Redesign
    Website content (Is it customer-centric?). Site content to match visitor needs, role and position in the buy cycle (See Creating Digital Content for Industrial Marketing ). Built-in Content Management System (CMS) for regular content updates. Poor SEO and conversions are the symptoms that are obvious to you.
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