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  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Content] How to Cultivate a Company-Wide Social Media Culture
    Your social media training should include both tactical and strategic content. Teach them about what type of content is good to post, how to increase their social media reach, and of course, review your corporate social media policy with them. The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Content] 5 Free Marketing Webinars You Shouldn’t Miss
    Optimizing Your Content for Inbound Marketing (by Content Marketing Institute). Content is a marketer’s best friend, but often their biggest hurdle too when it comes to using SEO to optimize that content. at your leisure. Isn’t on-demand wonderful? Nurture Marketing: How to Own the Gap (by Silverpop). Check it out here !
  • HUBSPOT  |  SATURDAY, JUNE 7, 2014
    [Content] The Definition of Social Selling [In Under 100 Words]
    Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy. 'Social selling isn''t just a buzzword -- it''s become a crucial way for successful sales teams to communicate with their prospects. social selling
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Content] The 3 Most Important Aspects of Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. From search engine optimization standpoint, you want optimize your site for those keywords and routinely create keyword-targeted content and build quality links to your website. Getting Found Online.
  • BEYOND  |  MONDAY, FEBRUARY 11, 2013
    [Content] One simple reason why B2B video marketing is dying
    'Everybody seems to think these days that video is the ultimate tool for content marketers. Everyone is talking about content marketing. The majority of marketers have stopped investing in interruptive marketing (advertising etc) and started putting their cash into creating content. have new for you. It’s all about time.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 9, 2009
    [Content] Top 80 B2B Marketing Posts for 2009
    Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 35 Content Ideas for B2B eNewsletters - Proteus B2B Marketing Blog , November 5, 2009. Why Being Visual Can Bring Beautiful Business Results - Content Marketing Today , September 18, 2009. Need Content?
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Content] Social Media Referral Traffic Tactics
    The types of content that are most often shared on LinkedIn are industry articles. Twitter : Twitter updates are a sort of tease, you can’t pack everything you want to say in 140 characters which makes linking to external content a best practice. 'By Hannah Beacham. Multi- Network Effort. Not Forgotten. Social Media
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 23, 2013
    [Content] Clear Messaging & Design Improve User Experience on Your Website
    It really comes down to the fact that the content of your website is more important than the design. The design is there to support and enhance your content. great design is not going to cover up poor content. 'When we start off a new site project, one of the very first things we ask for is messaging for the homepage. Great!
  • CONNECT THE DOCS  |  MONDAY, MAY 17, 2010
    [Content] Embrace True Nurturing Programs
    Answering the questions provides a plan for content development. Make sure each content resource includes both a call to action and a takeaway. 2010 Content Marketing Trends and Predictions. Why should you engage prospects consistently across the complete buying cycle? What actions should marketers take in 2010?"
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Content] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Joe Pulizzi ,  Content Marketing Institute  - Content Marketing, Author (6/21/2012). Doug Kessler ,  Velocity Partners, UK  - B2B Content Marketing  (6/21/2012). 'Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. I can.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Content] Moneyball for Marketers
    Content Marketing as a Media Product. Content Marketing is not new, but people are still innovating with content. One way to get creative with your content is to NOT talk about yourself. These content pieces are so good, people will share them or discover them on their own. Don’t Buy Players, Buy Wins. That’s a 3.2%
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Content] How to Fascinate -- and Better Connect With -- Your Audience
    In her book Fascinate: Your 7 Triggers to Persuasion and Captivation , Sally Hogshead (who gave the keynote speech on opening day at this year's Content Marketing World ) outlines the seven triggers that get everyone’s brains responding in some way by fascinating them. So how can you apply these triggers to your content?
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 1, 2010
    [Content] The team that blogs together …
    Many brands take a collaborative approach to their corporate blogs, engaging multiple, internal resources to create content. Effortless Variety: From a content perspective, we don’t ever worry about getting stuck in a rut topic-wise, or opinion-wise. Today the Savvy Sisters celebrate a milestone: our blog turns one.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Content] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    For web pages, the metadata includes meta tags – helpful strings of code that convey important information about the content. Ultimately, using social media meta tags well can do a lot to personalize the social content a business offers, optimize pages for search, and drive more clickthroughs. Open Graph for Facebook. Corporate
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 9, 2010
    [Content] Blog Best Practices: 8 Writing Tips to Generate Leads From.
    Two kinds of posts - Original content and resources content. Try to do at least one original content a week. Here are some best practice tips that will help you generate serious traffic to your blog: Post titles - Choose key phrases that you can dominate in Google by using them consistently. take my survey [link].
  • TOMORROW PEOPLE  |  MONDAY, MARCH 5, 2012
    [Content] Never Waste an Opportunity: The Value of Lead Nurturing
    Automatic emails, new content notifications, RSS feeds and social media updates can all be automated to deliver valuable information to previously engaged visitors on a regular basis. Test new content, experiment with targeted or segmented promotions, request feedback on services or engage customers in the decision-making process.
  • B2B LEAD BLOG  |  FRIDAY, MAY 4, 2012
    [Content] Friday Wrap-up: This Week in B2B Marketing Tips
    Ways to Extract Brand Stories from Inside the Company In the “content is Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
  • VIDYARD  |  WEDNESDAY, JUNE 4, 2014
    [Content] Assembling an Extra Powerful Marketing Team
    With so much focus on content marketing, digital assets, demand generation as a science, and visual storytelling, today’s best marketing teams are now built with a focus on a diverse range of talent. The Persuader (your content marketing manager), should be a mix of curious detective-like wordsmith, editor, and teacher. Demando. Frame.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 21, 2013
    [Content] 5 Keys to Email Inbox Delivery
    2: Is your content relevant? Content relevancy is just as important as engagement. If your content isn’t meaningful to the customers you’re reaching out to, then your chances of getting into the inbox decrease dramatically. great way to serve up relevant content is by using dynamic content in your emails.
  • HUBSPOT  |  WEDNESDAY, JULY 11, 2012
    [Content] 9 Ways to Completely Sabotage Your Global SEO Strategy
    Translate All Your Content Using Google Translate. Just take all the content on your main website, run it through Google Translate, and paste that into your foreign language site. Get help from someone who is fluent in the language you’re creating content for. This means you can have similar content on both the.com and.co.uk
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 15, 2013
    [Content] This Week in Digital Strategy 11.15.13
    Finally, we explore the NBA’s new YouTube video and see how it turned into a viral piece of content. The ‘Wow’ factor in what makes this a highly shareable piece of content. Length and the ‘Wow’ factor are two ways to get your content shared across all platforms. 'Happy Friday, everyone! With its 1.18
  • SAZBEAN  |  SATURDAY, JUNE 22, 2013
    [Content] Top Internet strategy, marketing and technology links for the week of June 22, 2013
    MarketingProfs) How Consumers Are Using Their Phones, And What It Means (Business Insider) Twitter Said To Be Preparing Location-Based Ads For Clicks And Bricks (TechCrunch) The post Top Internet strategy, marketing and technology links for the week of June 22, 2013 appeared first on Sazbean. News & Notes
  • ENGAGE  |  MONDAY, OCTOBER 31, 2011
    [Content] Is Your Twitter Account a Ghost, a Witch, a Pirate or a Vampire?
    Twitter is all about real time content so don’t let your presence just be an apparition. Even responding defensively to tweets about your organization or content can lead to bad feelings among your audience. Instead, engage them with a funny tweet or interesting content. The Ghost You’re never there. Why so serious?
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Content] Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot
    To read more content like this, subscribe here. That''s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. What should I do? How can I solve this problem?
  • HUBSPOT  |  SUNDAY, JULY 29, 2012
    [Content] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
    The tips cover both strategy and common mistakes, such as always remembering to label your visual content. Finally -- and perhaps most importantly -- the article emphasizes that your pinned content should contain links to optimized landing pages. Oh man, how good does that egg look? It got me thinking. Got your two eggs sunny side up?
  • MI6 MARKETING AGENCY  |  FRIDAY, FEBRUARY 10, 2012
    [Content] Are You Giving More than Your Receiving?
    But, what is missing is a sound content development/thought leadership plan along with the mindset that buyers no longer want to be communicated “at” (did they ever). Instead, they want quality content and when it comes to social the opportunity to engage. Save Some Time on Us. We call these our Fave Five Posts. Is it?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Content] How Kele Developed a Personalized Email Strategy
    Many marketers map out their content strategy based on what they think would resonate with customers, but don’t have real insight into what customers actually want to hear. The goal was to create a unique content and communication strategy for each of the nine new segmentations. Follow Jen on Twitter @Jenny_Iggy. Email marketin
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 25, 2012
    [Content] Business tweeting is a life-sentence
    Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. My first question is: why have you waited until now? My second is: why now? Is that your solemn vow? To a point. As of October 2009, the company had about 7,000 employees, 700 of them in Tulsa).
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Content] BREAKING: Facebook Announces New Subscribe Button
    Ultimately, the new feature enables Facebook to support and provide even more publicly available content, which is a huge stride for its position in the search market. Furthermore, users can also choose how much of what type of content will get displayed, such as photos, games, or nothing at all. Main Functions of the Subscribe Button.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Content] How to Hire an Awesome Inbound Marketing Manager
    Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. Your ideal candidate should also understand that at the end of the day inbound marketing is not just about producing flashy content but about generating leads and revenue.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Content] 14 Experts Predict 2013 Social Media Trends for Small Business
    In 2013, for businesses small & large, I predict that the quality of online relationships and content will rise to the occasion in the vast sea of social media. Companies will begin to understand that social, content, and SEO are linked and more integrated than ever.”. So, I decided to go with 14 predictions instead. Meghan M.
  • MEASURABLE MARKETING  |  MONDAY, APRIL 11, 2011
    [Content] Business Blogging Analytics – 5 Metrics to Measure Success
    The number of subscribers that your blog gets can give you a good idea of how effective your blog content is (how sticky it is). The better your blog content, the more people that will want to subscribe to receive regular updates from you. How many other websites are linking back to your website’s content? Reach.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 13, 2011
    [Content] K’s Top Five for the Week – February 13
    Steps to Creating an Effective Content Mix via @junta42. With all of the demand to create “fresh” and “remarkable” content it’s no wonder that planning content can get overwhelming. Reasons Why Content Marketing IS the New SEO for Inbound Marketers via @B2CMKTGInsider. This is good news for content marketers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 7, 2012
    [Content] Does Automation Impact Lead Conversion Rates? [CHART]
    Sending campaigns based on your buyer’s timeline, will ensure they are more interested in the content you deliver.  However what we were surprised to see was that as conversion rates have decreased, automated campaigns dropped only 30% over the past 3 years, compared to 75% for “batch n’ blast” campaigns. 
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Content] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. 'An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Share your thoughts below!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Content] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. 'by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Content] The Anatomy of an Effective Facebook Business Page
    Consider adding apps for those sites to pull in content from those channels onto your Facebook page. Content: Offering helpful and interesting content is one of the best ways to maintain a solid Facebook presence. We'll use HubSpot's Facebook page as our subject. The 13-Part Anatomy of a Facebook Business Page.
  • VOLACCI  |  WEDNESDAY, JULY 24, 2013
    [Content] 7 Features Every Great Newsletter Should Have
    It also gets your readers thinking about who else could benefit from your valuable content. Make sure you include this data in the footer, which keeps your content from being marked as SPAM or from being unsubscribed. It will allow your follower count to grow and your content is more likely to be shared. CTA: Or Call to Action.
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Content] Social Media and Lead Generation: Befriending Your Audience
    Is your website mobile friendly, and do you follow content best practices? If you haven''t already, check out Chris Gaffney''s article on Superpowered Digital Content Marketing , which covers how all the different puzzle pieces of content marketing work together to enrich your website.  . Is everything in order? Ask yourself:  .
  • WEBBIQUITY  |  MONDAY, JANUARY 30, 2012
    [Content] 12 (of the) Best WordPress Guides and Plugin Reviews of 2011
    WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. What are some techniques, beyond the obvious, for search-optimizing WordPress content? How did WordPress emerge as the leading blog platform? WordPress Guides and Commentary.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Content] 5 Actionable Insights to Extract From Your Landing Page Analytics
    Your Offer Wasn't Evergreen: Underperforming landing pages could also be an indicator of content that wasn't evergreen (AKA long lasting). Some content just doesn't stand the test of time well, and even solid evergreen content needs updating from time to time. And where there are landing pages, there is data. It's true!
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [Content] Conclusions from study: Sales Speaks – Perceptions and Ponderings on Marketing Leads
    For instance, instead of taking directly to a link to content (they fill out the form and get the content), email a link for the content to them. This ensures they use a valid email address – they don’t get the content without it. While you’ll still get a bad record, they will not get your content.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 30, 2012
    [Content] Google Authorship: Are Top Social Media Influencers Using It?
    It allows content creators to connect their blog posts, articles, videos, and other content to their Google+ profiles. According to Google patents researched by the incomparable Bill Slawski , Google has wanted for some time to be able to connect verified authors with their content and then rank them topically for it. future.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Content] 10 Education Blogs You Should Follow According to Teach.com
    According to Teach100, here are the top ten education blogs to follow, and what content you can find on them. This is a great source of content for anyone in higher education, including those looking for jobs. Mindshift is another technology focused blog that incorporates data and research into a lot of the content. 3) Edutopia.
  • DIRECT RESPONSE COACH  |  TUESDAY, OCTOBER 16, 2012
    [Content] The House of a Thousand Doors
    How creating a website today requires a new “content marketing” mindset. remember the first website I created.  It was the typical five-page website.  I had a Home page along with separate pages for Services, Industries, About Us and Contact Us. organized my website in what seemed like a logical way.  I used my [.].
  • TRADESMEN INSIGHTS  |  MONDAY, JULY 2, 2012
    [Content] Ways to Optimize Your Blog for Professional Tradesmen
    Our biggest challenge once the killer content is written is to make sure as many eyes as possible see it. It’s true optimization is usually associated with search, but you can insure that your content performs well on social media platforms. Make content spreadable - RSS feeds, emails or social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Content] Social Media ROI – You’re looking in the wrong place
    Co-created content. About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. It just makes so much sense. The real ROI of social media. They estimated that between $900 billion and $1.3
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Content] What is a Community Manager and Does Your B2B Company Need One?
    Ideally, this person should be savvy in online and digital marketing and may have responsibility for items ranging from communications and PR to social media, events, and even content creation. In the marketing field, the term “community manager” has become increasingly popular. So what does this term really mean?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 13, 2012
    [Content] My Meat and Potatoes Approach to Marketing
    You just have to produce content your prospects and clients can use. “You can take your blog content and repurpose it into your newsletter,” I find myself adding, “which is what will get you leads. Adam Jacobson of Red Three Consulting in NY, writes a terrific blog. The posts that entertain people don’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 1, 2013
    [Content] Concrete actions toward creating more a more civil social web
    'Click here if you can’t see my video interview with Kami Huyse. hope you’ll watch this short video because it talks about a new project everybody needs to understand and support — a non-profit organization called CiviliNation and an accompanying book on creating a more civil online world.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 4, 2012
    [Content] Social Business Q&A: 10 Questions with Augie Ray
    run content marketing at Eloqua. Social strategy is, for us anyway, a component of content strategy. In your opinion, what’s the difference between content marketing and social media marketing? Content marketing and social media marketing are two circles in a venn diagram. Maybe it inspires, or perhaps it irritates.
  • EMAGAZINE B2B BLOG  |  THURSDAY, MARCH 21, 2013
    [Content] What eMagine Customers are Saying: Client Recommendations
    The content management system allows everyone on the marketing team to easily update the website as needed and the built-in templates ensure that pages maintain a consistent, professional look.” ” Bill Xydias, Content Director at The Goddess of the Hunt , Greater Boston Area. would recommend them for work anytime.”
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 12, 2010
    [Content] I don’t want to lose you!
    So what sucks about this is that my most loyal RSS subscribers, the ones who subscribed back in my wordpress.com days, will see the lights go out on my content. I’m going to follow this post up immediately with some real content that I hope you will find more valuable. Here’s why this sucks. But I hope you will stay.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content] 13 Little Landing Page Experiments That Can Make a Big Difference
    People come to the page, fill out a form, and get a piece of content. But what if most of the people downloading this piece of content are already leads? They''ve downloaded another piece of content already but haven''t done anything since then. Do they get the piece of content via email? And that''s just one example.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 8, 2009
    [Content] ClickInsights: How should case studies be used in marketing activities versus sales activities?
    Joe Pulizzi's and Newt Barrett's book Get Content. She is also adept at content marketing, international web marketing and social media marketing. Joe Pulizzi's and Newt Barrett's book Get Content. But also, sales reps refer to that same content when engaging with prospects in the sales process. Blogs. Books. Others.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Content] 3 Truths to Help Balance Marketing Technology Mayhem
    'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses. Kristin is also a proud marketing nerd. This is our moment.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Content] Study shows social media usage surging at large companies
    What kinds of content people expect from brands and companies. In the past year, these business giants have increased their adoption of blogging by 5%, their use of Twitter for corporate communications by 11% and their use of Facebook pages by 8%. The 139 corporations with blogs come from 54 of the 71 industries represented in the F500.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Content] One Simple Way to Super-Charge Your Twitter Campaign with WordPress (Plus Other Useful Plugins)
    But We Do Promote Our Content On Twitter! Yes, most WordPress sites have a “Tweet Me” button below or above their content, and so do you. The real power of Twitter lies in being able to share your content over time.  Think about all of the content that you have that is going to waste.  Disagree? Really?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2012
    [Content] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
    Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. But SEO is changing.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [Content] Weekly Wrap Up - April 15
    How to Find the Right Type of Content For Your Business by @ tpisello via @ Junta42. Tom Pisello breaks down SiriusDecisions' Demand Spectrum to help marketers understand the content they should develop to meet three categories of demand So much bloggy goodness! This week is no exception. Have another favorite post from the week?
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Content] How to Track, Analyze, and Improve Your SEO Strategy
    With this information, you can prioritize your SEO efforts on creating content and generating inbound links around search terms that drive qualified traffic to your website – not just any traffic. Adjust Your Content and SEO Strategy Accordingly. You create content and generate quality inbound links around the term!
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 14, 2011
    [Content] ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on
    After all, separate systems must synchronize databases, campaigns, users, content libraries, activity histories, and other things, adding cost and complexity. The engine supports dynamic content, which is unusual for lower-to-mid-tier marketing automation products. What’s missing from the list is CRM integration. But I digress.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 29, 2010
    [Content] thinkAnalytics Helps Marketers Optimize Customer Treatments
    Its most common applications, churn reduction for telecommuncations companies and content recommendations for video-on-demand services, are in situations where customers explicitly identify themselves, so this is not an issue. Summary: thinkAnalytics provides a robust decision engine to help make optimal recommendations across channels.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 18, 2013
    [Content] The Critical Importance of Sales Lead Generation today
    Ongoing content marketing. 'Buffer The balance of power has shifted from sellers to buyers. Sales Lead Generation is a must. Gerhard Geschwander of Selling Power once asked meeting attendees “How many of you have purchased a product from Amazon in the last year?” ” Every hand went up. ” Not a single hand went up.
  • HUBSPOT  |  MONDAY, JULY 16, 2012
    [Content] Top Chef, Marketer Edition: Quickfire Solutions for Difficult Marketing Problems
    At first glance, none of these resources seem directly related to blogging, but there's something to be done with each of them to help you solve your content shortage problem. Offer them inbound links back to their website so their content creation for your blog reaps them benefits in return. Blog content. What are we to do?
  • GREAT B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Content] Marketing Resolutions for 2014
    Resolve to accelerate your content marketing efforts. You need fresh and relevant content at every stage of the marketing and sales process. This content will not write itself so put your plan together and get started. will think of some more excuses. But the resolutions you have for your work life can be just as important.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 3, 2011
    [Content] Is Sentiment Making Brands Stupid?
    think brands need to focus on the broader content being used about a brand. I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.
  • MARKETING-GIMBAL  |  FRIDAY, JULY 2, 2010
    [Content] The Ultimate Business Differentiator
    A reminder to everyone in business, that in the age of user generated content, world class brand experience, from 1st touch through the entire lifetime of the customer is of paramount importance and is the ultimate brand differentiator. Soldiers Have.
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 15, 2011
    [Content] How Marketing Can Double the Effectiveness of Your Sales Force
    Step 5:  Produce lots of good content.  There is no such thing as too much quality content in the B2B environment, especially at the company website. Prospects Don’t make sales come to you for content ideas – get in front of the curve and anticipate their needs.  Here are a few examples: Step 1:  Tighten the message. 
  • HUBSPOT  |  TUESDAY, OCTOBER 26, 2010
    [Content] 6 Easy Ways to Get More Visitors to Your Blog
    By now, we all know that content is king and that creating remarkable content on a regular basis will pay off sooner or later. You could have written the most remarkable content in the history of the blogosphere, but people won’t read it if they weren’t intrigued enough by the post title to click through. ”).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Content] Click Ad Fraud is out of control — Here’s how you can fight back
    In a recent post , he explained how it works: “The bad guys first create networks of useless sites, where content is automatically assembled by scraping the web. In a recent post, he explained how it works: “The bad guys first create networks of useless sites, where content is automatically assembled by scraping the web.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Content] New Social Media Features for Marketers to Be Aware Of [Marketing Update]
    By opening up more of its content to the public, Facebook is increasing your content's chances of showing up in search engine results. Facebook's subscribe option also allows individuals to grow their following and determine which content they want to make viewable to certain groups of friends or subscribers.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 16, 2011
    [Content] Why Businesses Are Failing to Get Results with SEO Marketing?
    Combining it within an inbound marketing strategy that uses appealing content to persuade and engage with visitors will ensure that they don’t leave as soon as they get to your website. SEO: dead weight or dead cert? But do companies actually know what they’re taking on when they reach for SEO or ring that SEO agency for help?
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Content] Marketing Leaders: 7 Reasons You Need to Run Social Media for Just One Day
    It''s been incredibly valuable to see with my own eyes how people react to our company and our content. better understanding of your personas -- based on people''s questions and reactions to content -- and your content can help drive future decisions around campaigns and higher-level strategy. 3) You''ll consume content.
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [Content] ClickInsights: What is the ideal length of a white paper?
    Content is still king, so grant your prospects some love by giving them a great content-rich white paper. She is also adept at content marketing, international web marketing and social media marketing. Joe Pulizzi's and Newt Barrett's book Get Content. He’s all about writing helpful content and making screwy videos.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Content] The Anatomy of an Optimized Blog Post [Infographic]
    It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. 'Congrats! Click here.). Blogging
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Content] DMFB Preview: Building Your Online Brand Through Customers
    While I’ve presented on a number of topics ranging from link building to WordPress to content marketing, I’m really excited about the topic for this show, “ Building Your Online Brand Through Customers.” This typically means creating content, generating mentions on other sites, and even obtaining company/product reviews.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Content] The Nonprofit's Guide to Better Social Media Marketing Through Employees
    Savvy businesses understand the force-multiplier effect that their employees can have on content distribution through social media. Plus, real people tend to get higher engagement than brands because their content doesn''t feel like an advertisement, even if an appeal is involved. Encourage Content Creation. Coordinate Postings.
  • VOLACCI  |  MONDAY, SEPTEMBER 23, 2013
    [Content] Best Practices for Podcasts
    'Creating and uploading a podcast can be a quick and fun way to enhance your content marketing strategy. As with any piece of content, the first (and potentially most important) thing to be aware of is the target audience you want to speak to. If you produce great content but no one can access it, what’s the point?
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Content] Is “social media campaign” an oxymoron?
    m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. So maybe this is your funnel on Facebook: Build spikes in traffic with contests and giveaways and then try to slow the losses with content so that the overall pipeline grows somewhat after the giveaways have settled.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 29, 2010
    [Content] Savvy Week in Review: January 28th
    We Need a Marketing Transformation - by @ckochster Chris Koch says, "Marketing departments are going to have to transform themselves into content development engines." The Focus for Content Marketing is Not Format - by @ardath421 Ardath Albee reminds us to look before we leap, or more specifically, think before we develop content.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Content] Improving Health Care Member Engagement on the Web with Marketing Analytics.
    Many health care websites we review are the result of years and years of legacy content publishing and there has been limited to no evaluation of the value that the content provides to members as they interact with the site. Web site structure, design and content management are critical. Bill Harriss. Know your customers!
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Content] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    2) Dynamically Deliver Content. If you’re using marketing automation, you can personalize the content you show buyers (whether it’s text, images, or video) based on their behaviors and demographics. Real-time personalization allows you to display the most relevant web content to each visitor to your site. Intrigued?
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Content] Must-Have Characteristics of Successful Marketers
    Social media marketing, online engagement, and content marketing have blurred the line between marketing and sales. Marketers will frequently find themselves in sales-type discussions with leads, and prospecting leads directly via social media or content. '- Curiosity - Marketers must be curious. Why doesn''t anyone read my blog?
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 31, 2011
    [Content] Webinar Recap: Email - Cut Through the Clutter and Get Better Results
    Compelling content | design best practices. We just finished today's email marketing webinar, presented by our Key Account Manager, Penny Greening. The presentation was all about email best practices and optimizing your current email strategy. Here are some of the highlights from the webinar: Marqui's Approach to Email Marketing.
  • ENGAGE  |  MONDAY, APRIL 28, 2014
    [Content] Native Advertising Is Here to Stay
    Native is indeed the buzziest of buzz terms in content. What does suck us in is great online content, which is why paid and owned converged over the years to form this successful new advertising format. Hear us present on this and seven other game-changing content trends by listening to the archive of our latest webinar.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, AUGUST 11, 2011
    [Content] How Blogs Help Manufacturers Enter New Markets
    Setting up a company blog and creating a steady stream of relevant content can be overwhelming. Learn how my industrial marketing company can help you set up and use a blog as your inbound content marketing hub for lead generation in new markets. Source: 2011 Economic Outlook Survey by GlobalSpec.). Quality over quantity).
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Content] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Logan Strain is a web content creator who regularly contributes to Instant Checkmate ’s blog, a father, and a podcast addict. When he’s not browsing reddit, playing with his daughter, or binge-watching Netflix, he’s creating top notch web content. 'Guest post by Logan Strain. 1) Improve Multimedia With Twitter Cards. App cards.
  • SAZBEAN  |  SATURDAY, APRIL 13, 2013
    [Content] Top Internet strategy, marketing and technology links for the week of April 13, 2013
    Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study  (Socialnomics) Why You Should Market Like You (Want to) Cook  (Portent) 5 Email Marketing Strategies for Customer Retention  (Marketo). News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 3, 2012
    [Content] Blogging turns the notion of competition upside down
    couple competitors have used my original content in their company eNewsletters. They are taking my content (without permission) to compete against me in the marketplace. I had to laugh out loud when I took this phone call the other day. Here is how it went: ME:   So what is it exactly that your company does? ME:   Really. HIM:  I know.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Content] Savvy Wrap-up July 22nd
    Tips for Writing SEO-Friendly Content Marketing by @124ca via @Patsiblogsquad. What are the three things marketers need to consider when creating content from a data-driven strategy? Treat Your Content with More Respect by @ardath421. Wow, but summer is in full swing. Can anyone believe that next week is the last week of July?!?
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Content] Why You Need Social Media Followers Who Won't Ever Buy
    It directly impacts how much your content and messages get shared, it increases your business' ability to get found and generate leads , it can help extend your online footprint as a thought leader, and the list goes on. Now, that content is getting exposed to 5,000 additional people who weren't directly following you. Which is better?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2011
    [Content] Measuring by Anecdote with SlideShare
    Let’s put forms in all of our SlideShare content,” he concluded, in classic Joe Payne style.  by Joe Chernov | Tweet this. Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different.  We don’t measure by anecdote,” is one of his winning aphorisms.  And from the perspective of aspiration, he’s right.  Digital applause. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 20, 2014
    [Content] Jill Rowley on the hurdles and opportunities for social selling
    The importance of optimized digital profiles, content. Reverse mentoring - Framework for social selling - The importance of optimized digital profiles, content - Social listening for leads - Feeding your network - Measuring social selling. '). Click here to see my interview with Jill Rowley. You have got to be kidding, right?
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Content] 6 Ways to Get Booted From Twitter's Search Results
    For a few years now, there have been murmurs of Twitter censorship, algorithmic filtrations of user content, and subtle squashing of free speech. The same rules apply on Twitter as on the rest of the web: content quality matters. Turns out, there are some things that can get the little blue bird angry enough to shun you.
  • SYNECORE  |  SUNDAY, MARCH 2, 2014
    [Content] The Marketing Oscars: Who Deserved the Win?
    While it''s no surprise the growing relationship between social media and pop culture will continue to be an vital assest to brands, it''s important to note that the most popular content shared throughout the evening was lighthearted, humorous, and engaging. It was content that continued to prove the value of the human connection.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2011
    [Content] Connecting Social Media Marketing with Buyer Behavior
    This means that there is a greater appetite for information – and therefore a greater burden on the brands to create more content of all kinds, in order to satisfy this hunger. Marketers often agonise over whether to allow their content to spread freely or to use it to generate leads by insisting on a data capture form.
  • B2B LEAD BLOG  |  TUESDAY, JANUARY 26, 2010
    [Content] Increasing Engagement in User Communities
    A lot of companies have created great online user communities filled with best practice content, forums and wikis.  But depending on your customer base, it may be difficult to get them to take full advantage of the community.  You might try sending weekly (or bi-weekly or monthly - up to
  • BLOG MY CALLS  |  FRIDAY, MAY 3, 2013
    [Content] Another Opinion: How Long Should You Give an SEO to Show Results?
    site full of relevant content with a consistent voice. Clicks All the toil to build up a site with a ton of incredible content isn''t worth a wooden nickel if no one clicks and visits your website. Content, content, sweet relevant content. Earlier this week we read SEO expert Michael Fleischner''s answer. At least.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 25, 2011
    [Content] There really is an ROI in Social Media – I’ve seen it!
    just demoed the content at the iStrategy conference in Amsterdam and will be taking it on the road to places like the BMA Annual Conference and the ANA Social Media Conference to help convince 6 out of every 10 CMOs that there really is an ROI to be had in social media – I’ve done it, I’ve seen it and now you can do it too.
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