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  • AVITAGE  |  FRIDAY, SEPTEMBER 14, 2012
    [Content] But it is so easy to Buy Technology
    Content Publishing Content publishing Video vignettes The message has been the same for more than two decades.  It is easy to buy technology.  All you have to do is write a check.  The technology industry is littered with sad stories where technology got ahead of strategy.  It appears marketers are still learning this lesson.
  • AVITAGE  |  THURSDAY, OCTOBER 10, 2013
    [Content] Engagement and Eloqua Experience
    often hear clients talk about engagement as: touches, email opens, click-thrus, event visits, content views or even downloads. Content Marketing Lead Management Marketing and Sales Strategy buyer engagement content strategy Eloqua Eloqua Experience Televerde
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, OCTOBER 19, 2010
    [Content] Software Consultancy: Why MA Is Hot
    Among the main drivers she listed: Buyers’ desire for quality content; an aversion to sales calls (especially before prospects are ready for one), the need for marketing to prove its value to the business and the fact that sales cycles are longer in a down economy. And if there are hurdles I missed, I'd love to hear about them.
  • BIZNOLOGY  |  TUESDAY, APRIL 3, 2012
    [Content] Why Pinterest Matters to Us Social Media Marketers
    Pinterest is going to push you to better brand your content and IP in such a way that people know where that content is from without imposing grotesque watermarks, oversize copyright notices, or garish splashes of brand that takes away attention from the message in the image. So, what’re you going to do about it? Sorry Jacques.
  • BIZIBLE  |  MONDAY, DECEMBER 21, 2015
    [Content] Proclaiming Things “Dead” And 9 Other Things We Learned About B2B Marketing In 2015
    In the past year, our competitors have changed, our target customer has changed, our content has changed -- and all that means that our media strategy needed to change as well. Read about how we are able to attract high quality leads with ungated content using LinkedIn ads. Learning #2: Content marketing is a lot like baseball.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Content] The Essential Marketing & Sales Metrics Your Team Should Track
    It'll give you an indication of whether your content is being well received, or whether it's been turning people off. This can help marketers uncover patterns in what works for a segment and what doesn't, which can inform everything from future content creation to what other channels promote.". 2) Blog Manager. Open Rate. Visits.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 3, 2012
    [Content] Optimizing your Videos for Search Engines
    The ramifications of that are big to your content development strategy. But there’s more to consider than the content and execution of these [.]. In a recent article, a staggering statement has been made. YouTube is the second largest search engine on the internet. You should be making videos.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Content] 7 Tips for Finding and Managing Amazing Freelancers
    And once you find them, how do you lead them to create amazing, scalable content? Using these methods, I''ve landed great writers who''ve written truly remarkable content for my company. You wouldn’t hire just anyone to walk your dog or babysit your kids, and the same should be said for your blog content. Want to see an example?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 4, 2013
    [Content] 3 More Critical Roles that Need SEO Skills
    If SEO is seen not as a well-kept secret by the few SEO consultants , but as a vital skill for everyone, organizations will be much more effective in producing findable content for the target audience, especially in the age of Google Panda. Thing Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants.
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Content] How to Create a Video Marketing Strategy You Can Be Proud of
    Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. Yet when I ask the simple question “are you proud of your video content or your video marketing strategy”, the answer is typically a muffled, very humble, “no”. Or maybe not. Sign Me Up!
  • VIDYARD  |  THURSDAY, FEBRUARY 18, 2016
    [Content] 3 Reasons To Press Record at Your Next Event
    Video is like a time machine for your event content—if you set up your event video strategy from the start, attendees can rewind and re-live the amazing experience from your event whenever they want. Here’s why recording your event content is win-win for today and tomorrow: Live Streaming and Episodic Content. Totally!
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Content] Did Facebook Just Deliver a Crushing Blow to Native Advertising?
    They improve the Facebook experience by ensuring that users know when a publisher shares a piece of branded content, and they give brands a way to pay to promote posts they might not have previously. There’s really no way to know if this is branded content. appeared first on The Content Strategist. The tag.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Content] Google Authorship brings your staff out from behind your brand
    All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. Here’s what’s involved: Linking content on a specific domain to your Google+ profile: Encourage each staff member to sign up and fill out their Google+ profile as completely as possible.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Content] The Advent of Tumblr and Its Place in Social Media Marketing
    But learning about what it can do for your content marketing efforts may just earn you a coveted spot with the 18-25 set. .  . Nevertheless, its main draw is visual content. .  . This is one less hurdle in a marketer’s way to getting people to view their content. . Perhaps you should, too. What’s a ‘Tumblr’?  .
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Content] 9 Highly Reputable Resources for Compelling Marketing Stats
    If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Using accurate data in your original content is powerful way to communicate that you’ve done your research. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche.
  • PUREB2B  |  TUESDAY, JULY 26, 2016
    [Content] 10 Examples of Awesome Landing Pages that Convert
    The overall design of Unbounce’s landing page banks on SEO, and there is enough content to keep readers engaged with the site before they complete the next action. Netflix’s landing page is a great example of lean content and a compelling call-to-action. Blog Content-Marketing Landing Page Lead-Generation Marketing SalesWistia.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Content] 7 Ways to Get Non-Marketing Employees to Blog
    An effective inbound strategy requires a good volume of high quality, persona relevant content. But when it comes to creating content outlining your organization’s expertise – getting more technical or non-marketing staff to put what they do into words is a sizable challenge. It’s a common pain point among B2B marketers. The Challenge.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 29, 2013
    [Content] 5 Easy Ways To Drive Social Media Traffic From Instagram
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Instagram Social Media Traffic Generation Business Facebook hashtag Pinterest Social network Twitter Uniform Resource Locator
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 22, 2016
    [Content] A Guide to Finding Your Brand Voice
    Especially if you’re a content marketer. In fact, a  study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news. They have to trust a brand before they’ll even bother to read the content that they produce. Pull copies of existing content that hits the mark. Reliable?
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Content] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    But what happens when you're on a content team of one? For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals. Are you running a content team of one? IFTTT can do that.
  • JUNTA 42  |  THURSDAY, MAY 28, 2009
    [Content] Content Marketing for Small Businesses [podcast]
    As you'll hear, Susan is a real pro and we had a great time chatting about the subject of attracting and retaining customers with content marketing. In part one of the broadcast [12 minutes] , we covered: What exactly is content marketing? What types of content can be effective as part of a content marketing strategy?
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Content] 57 Little Things to Double Check Before Your Website Launch
    We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Page Content. First, take some time to review all of the content on your website with a fine-tooth comb. Of course, that means page content, but don''t forget about your premium content too.
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Content] Marketing technology and the challenges it brings for B2B
    Email, content marketing, SEO, paid search, banner ads and YouTube are all channels that can drive traffic and conversions your way — why skimp on any of them? Content will always be king. Content is more than what gets taken up and disseminated by content marketing firms to boost your Google rank.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 9, 2011
    [Content] Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
    Laugh and Learn Remarkable content Social Media Social NetworksIn his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET. ” Dan McDade, Pointclear.
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Content] What to Send Email Contacts in Different Stages of the Marketing Funnel
    Think about your business and your sales and marketing funnel to identify which types you have right now, and whether you're emailing them with the appropriate types of email marketing content. From there, we can tell which type of subscriber they truly are and send them more relevant content. Subscriber. What do you send subscribers?
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Content] The Social Spark: 3 Sources for Social Media Success
    According to Jay Baer, "Content is fire, and social media is gasoline." A marketing consultant and New York Times bestselling author, Baer provides strategy and insight for social media and content marketing integration. Who are your own influential content leaders? Jon Loomer. Jeff Bullas. Jay Baer. Follow @deannabaisden.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Content] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Content Marketing. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. Books are listed by funnel category. Click the book images to be hyperlinked to Amazon. Ruth P. Stevens.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 10, 2012
    [Content] Video Marketing Expert Robert Kothe interviewed by Jeff Ogden of Find New Customers
    Interviews & Guest Appearances content marketing Find New Customers lead-generation Mad Marketing TVIn this special episode of Mad Marketing TV, Jeff Ogden of Find New Customers , the Fearless Competitor interviews video marketing expert Robert Kothe owner of Factxback.com and author of Millionaires’ Secrets Revealed.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 10, 2015
    [Content] Dispatch from CMW: Recapping Day One
    love getting to chat with fellow attendees about interactive content and share our stories and examples — and the sessions I attended on Day 1 were excellent. The Work of Content Marketing Begins Now". Content Strategy = Business Outcomes + Customer Satisfaction. It’s not channels, or content types, or buyer personas.
  • HUBSPOT  |  TUESDAY, OCTOBER 2, 2012
    [Content] 60% of Facebook Users Will Discuss Brands That Offer Deals [Infographic]
    We've talked about a lot on this blog, but there are three things that just keep peeping up in our content -- the virtual ubiquity of social media , how mobile is transforming marketing , and the importance of user-generated content. Or at least, how it should be changing retail marketing! click image to enlarge).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 7, 2015
    [Content] 10 Innovative Marketing Events Happening in 2015
    This event agenda offers case study content from the Huggies brand; sessions focused on CASL; and tips to build a case for digital attribution. New to this year’s agenda, the event offers face time for its Killer Content Award winners to share their specific program learning in a dedicated session. 4. Talk about a Texas takeover!
  • B2B MEMES  |  MONDAY, MARCH 22, 2010
    [Content] Signals of Quality vs. Good SEO
    noted that Cutts seemed to say that Google was aware of the rise of so-called content farms like Demand Media and that it would adjust its search algorithm so that low-quality commodity content didn’t overwhelm better material. Tags: New-Media Models content farms Google Jeff Jarvis SEO and have signals of quality.&#.
  • SYNECORE  |  WEDNESDAY, APRIL 24, 2013
    [Content] Responsive Web Design: 11 Great Examples from the Financial Industry
    This responsive site uses good content hierarchy to show users the most important content elements regardless of screen size. Even on a tablet size, the content has been arranged to allow users the best mobile banking experience possible. The content here is exactly the thing a mobile banking customer would want to see first. 9.
  • EMAGINE B2B BLOG  |  WEDNESDAY, OCTOBER 22, 2014
    [Content] Just in Time for Halloween: Are Google’s Recent Panda & Penguin Algorithm Updates As Scary As They Seem?
    The Breakdown: All Google Panda updates basically involve algorithmic rewards for sites that consistently create and publish good quality content, and algorithmic penalties for sites that do not. Google utilized both user and Webmaster feedback to identify several new search signals that target low-quality content more accurately.
  • CAPTORA  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Content] 5 Ways Lean Marketing Teams Can Achieve Success
    These buyers are coming with baggage from the content on the web. Not only did we generate new revenue fast, but we are able to report the ROI on my content spend! My Leverage Content on Different Channels. Use content where it makes sense. Think of what worked well on your website versus content syndication.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, DECEMBER 22, 2015
    [Content] Time to Kill Your Company’s Zombie Blog?
    The intranet is a graveyard of dead company blogs, representing well-intentioned, half-baked and underfunded efforts to benefit from content marketing. Content creation will be an internal group effort, with people / departments taking turns contributing blog posts on a regular basis. Engages target audiences. Just take it down.
  • SYNECORE  |  SUNDAY, MARCH 30, 2014
    [Content] Social Media Storytelling: The Stop Motion Video
    From content writing to website building to social media promoting, the art of brand storytelling has become a crucial element in the success of a marketing campaign. Will stop motion video continue to be an important visual asset to brands, or is it just another trend that''s ready to hit its expiration date? Follow @deannabaisden.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Content] A Step-by-Step Guide to Flawless On-Page SEO [Free Template]
    On-page SEO refers to the process of optimizing specific sections of your site content to make it more clear for users and search engines. Start by getting an overview of all of your content by downloading all indexed pages of your website. It should not have content verbatim as it appears on the page itself. So be compelling!
  • GREAT B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Content] Are You Marketing to Gain or Pain?
    Marketing ContentAs a marketing or sales professional, you have a choice in how you message your company and its offerings, with […].
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [Content] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    According to CEB, Challenger marketing is a new approach to content marketing and lead generation that helps companies stand out from the crowd. Thought leadership content shares something new consumers don’t know about, or teaches them something about what they could be doing in their business. But first. What is Challenger Marketing?
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, AUGUST 10, 2010
    [Content] Virtual Trade Shows for Mere Mortals
    SAP talking at them,) but tracked which content prospects viewed to learn about their needs, and will use a content management system to target future info and offers to them based on those actions. SAP appears to have done a bang-up job with its combined physical and virtual customer conferences, according to B2B Magazine.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Content] 5 Steps: Keep your site “fresh” with minimal effort
    Keeping content up to date isn’t just a matter of being a good do-bee anymore. Beyond visitors staying engaged, the search engines want to know that you care about updating your content (and they’ll start sliding you down the rankings if you don’t). B2B Web Strategy Engaging Visitors Search Engine Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2011
    [Content] Make Lead Nurturing Work For You
    good lead nurture campaign has many components but the top four are Organization , Consistency , Segmented Database , and Content. ContentContent is the key! Not just any content, you need relevant, timely, thought provoking, “sexy” content surrounding your solutions. Put yourself in your prospects shoes.
  • WEBBIQUITY  |  MONDAY, JANUARY 16, 2012
    [Content] 24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
    With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Promote new content most effectively? Optimize blog content for search? Write great blog post headlines? Stuart W. Blog SEO.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Content] The Three Biggest Mistakes Companies Make with B2B Websites
    Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful. All brands now have to be creators of content.
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 3, 2010
    [Content] K’s Top Five for the Week – December 3
    Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. 2011 Trends: Content Marketing is Critical via @emarketer. Engaging content is the wave of the future. It’s a must-have.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 29, 2015
    [Content] The Power of Simplicity
    You are better off creating a content masterpiece that your audience finds truly valuable, than filling their plates with junk they don’t want to consume, let alone share. Here are 10 Simple B2B Content Marketing Tips for Complex Solutions. This past weekend, I witnessed two events that will remain forever etched in my memory. 27 th ).
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Content] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    What are the best strategies for promoting social content (and which bad ideas should be avoided)?  15 Strategies To Get More Shares For Your Content by Marketing Land. SlideShare Is The Biggest Opportunity In B2B Content Marketing by B2B Marketing Insider. ” stage to the “how do I do it?” ” phase.
  • SYNECORE  |  THURSDAY, AUGUST 7, 2014
    [Content] Multiple Channels, One Marketing Strategy
    To successfully pull this off, your brand needs to understand the importance of content. Keep your information current and relevant to your audience; the content you create should answer the questions your potential customers are currently asking. The element that isn’t obvious to all brands is the “how.” Forrester Study. Takeaways.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Content] Search isn’t about search anymore, it’s about social
    Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Content] Three Ways to Build Links in the Age of Google Penguin
    Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Image credit: Getty Images via @daylife.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Content] Answers to 18 SEO Questions You Were Too Afraid to Ask
    They used to be a place to optimize for keywords so crawlers would know more about your page contents; now, it''s more important you write something compelling that makes readers want to click so you can improve conversion rates from SERP results to your website. 4) Should I optimize my domain name to include keywords? Not so much.
  • HUBSPOT  |  FRIDAY, NOVEMBER 13, 2015
    [Content] The 14 Best College Twitter Accounts (And What Makes Them Stand Out)
    And if you're inspired to craft your own perfect tweets, download our 60 free templates for creating visual social media content here.). From research studies to nerdy anecdotes (like the one below), they deliver great content that's catered specifically at their niche audience. adult internet users between 18–29 years old use Twitter.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Content] Savvy Week in Review: April 8th
    Are Content Curators the New Standard of Social Media Influence by @neicolec via @markwschaefer. Content Strategies for B2B Corporate Blogging by @DerekEdmond. Creating Valuable Content: An Essential Checklist by @ahaval. Content Marketing: Why Video Works by @ shellykramer. Give it a read and let me know what you think.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 21, 2010
    [Content] Understanding the Value of Social Media Data
    Tags: Content Marketing Customer Support Inbound Marketing Listening Monitoring
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Content] 10 Phenomenal Blogs in Totally Boring Industries
    They''re for industries that you most likely don''t care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. love how the bars behind the titles overlap and how it''s easy to discover new content in the sidebar. So prepare yourself to be blown away.
  • CAPTORA  |  TUESDAY, OCTOBER 13, 2015
    [Content] The Data Driven Marketer: Leveraging Data To Engage Your Prospects
    In this article, we focus on a crucial piece of account based marketing, which is to develop a framework for content strategy to pursue and target a prospect. What is required is a simple process where the marketer can predict which content to surface to which prospect at what time. What do I mean? Let’s get started. Table 1.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Content] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    Author: Lisa Marcyes While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. Standing out in a sea of content is getting harder and harder. Pairing your content with relevant images is an easy way to increase engagement.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Content] The Social Media Manager's Guide to Staying Organized
    Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats. And did I mention it''s free? 4) Know where to look for timely and relevant content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Content] Do you need a massive audience to be huge in social media?
    Kristen wrote: “Content may be king but having a vast audience to accelerate the spread of the topic is queen and we know which one rules the castle. Know who your customers are, where they get their information, and how you can be useful to them through your content. ” Well then. Does size matter? Why size does not matter.
  • JUNTA 42  |  TUESDAY, JANUARY 5, 2010
    [Content] 30 Content Marketing Truths for 2010
    Whenever I can get two numbers into the title of a content marketing post, good things are always bound to happen. ;). As we move into 2010, I thought I'd share these 30 content marketing truths that are taped above my desk. Whenever I lose my way (to a more traditional mindset), I read through this content-marketing heavy list.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 14, 2013
    [Content] How Would You Answer “Why Does Most Marketing Stink?”
    Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. That is why so many marketing leaders are suggesting that  content is the new advertising.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Content] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    One of the first things that I started to look into were the factors contributing to the success of some of our best content. This was an enormous problem because Google was wasting a ton of its time crawling and indexing non-existent content on our site. This is the body content of the article. 6. Yikes. Why Is This Good?
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Content] Savvy Week in Review - June 1
    On the importance of creating content with a shelflife longer than a tweet's. Ardath Albee reminds us that there's no silver bullet when it comes to pinpointing the content that prospects and customers will prefer. Finding Your Content Marketing Hedgehog by @juntajoe. Happy weekend, everyone! This post has you covered.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Content] The 9 Internet Trend Charts From Mary Meeker That You Need To See
    As a tech company, we always read the report closely, but wanted to share the major takeaways marketers and content marketers should be aware of. If you pay any heed to Meeker, those are three things your business should focus on when it comes to your content marketing strategy. 1. Visual Content Is King. Think again.
  • SYNECORE  |  THURSDAY, AUGUST 22, 2013
    [Content] 10 Examples of Inspiring Responsive Web Design
    Most of the time, I am quite pleased to see the content on screen shift and stack to reveal a new layout at every pixel size. It is clear to me that this new design will not only provide readers with a greater variety of content, but also a greater ability to consume that content through different devices. AIDS.gov. Wendy’s.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 5, 2016
    [Content] Why It's Good I Lack Confidence Going Into 2016
    Right now, a lyric from an old John Denver tune keeps replaying in my head. I’ve been haunted by it since my days at Xerox: “I can’t be contented with yesterday’s glory Every January I take a big GULP! have since I first started selling. All I can think about is that no matter how well (or badly) I did, I have to start all over again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Content] Does Your Blog Deliver a Positive User Experience?
    In website terminology this is called user experience (UX), and can be a content marketer’s invisible advantage. Slideshows that force you to keep clicking to view all of the content. recently had the chance to interview Amanda Todorovich , content marketing director at Cleveland Clinic. The opposite is also true. Broken links.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 7, 2014
    [Content] How to Build a Super Tribe using Google+
    share your brand’s content from your Profile). 2. Have Some Decent Content. You need to put out your stall and stock it with content so you’re ready for action. 3. follow their example and give like crazy; in fact, I give so much time, attention, content and energy that people feel they’ve entered a new paradigm.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Content] Using Facebook For Email Marketing
    Amy is a WordPress virtual assistant, MailChimp expert and content manager. Currently she is the content manager for MaximizeSocialBusiness.com and is a digital marketing executioner at AmyHall.biz. It’s imperative that one uses online marketing for their business. Email Marketing
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 10, 2012
    [Content] 3 Ways to Get B2B Social Media Value from Google+
    Content Associated with Google+ Is Highly Visible in Search. Not surprisingly, Google gives Google+ content favorable positioning on its search engine, which, by the way, has an 80% market share. Original content published on Google+ posts is indexed and ranked, and appears in both standard and personalized search queries.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 6, 2015
    [Content] Are you optimizing your website search?
    “Well, yeah, the technology part, but we do the content.” You need this little detail called content. Yeah, that little content thing again. Content. Now, sometimes the website search engine will find the right content–I am not saying it never happens. ” Oh. Of course not. Uh huh.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Content] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Content] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes.
  • CONTENT MARKETING TODAY  |  SUNDAY, MARCH 18, 2012
    [Content] Is Clever Better? Witty versus Search-Engine-Optimized Headlines–Kuno Creative
    Content Marketing In Print Marketing Basics News Online SEO Tips & Mini-GuidesWritten by Brianne Carlon. good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. Linsanity!” Admittedly, these are amazing headlines. Humor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 16, 2013
    [Content] Five ways to help your product market itself online
    On the screen for restoring my content, there were prominently placed Share buttons. What better advertisement than seeing a post from a person who feels immensely grateful for your product? 2) Creative Content Options. Does your product generate content or help users create content? recently had my laptop stolen.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Content] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70% of marketers say that content marketing has actually increased their brand awareness. Lesson: Create Shareable Content. You should always be thinking about how shareable your content is.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 23, 2015
    [Content] Does Your Marketing Department Need A Data Scientist? And Other Data News
    Content marketing. Survey: Data-Driven Content Marketing Drives Five Times More Marketing-Attributed Revenue. Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. The topics will include but not be limited to: Mobile marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 28, 2012
    [Content] Why it pays to be a patient blogger
    Focus on creating the best possible content. Insanely great content. I have a “healthy impatience.” ” Most successful business people do. But that is not necessarily an ideal quality to have as a beginning blogger! Blogging success does not arrive at your doorstep wrapped up in a pretty bow. Patient. Take risks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2016
    [Content] Six methods for smarter marketing segmentation
    Marketing segmentation may just be an answer to  Content Shock , as choosing highly targeted and more granular content could help you reach your specific audience and make more conversions. Create niche content for your prospects AND where they are in the buying journey. By Brooke Sellas, {grow} Contributing Columnist. Brooke B.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Content] 10 SEO measurements every marketer should know
    site growing in content and popularity should draw traffic from more search queries. Number of website pages receiving at least one visit from search engines : Publishing fresh and high quality content is key to drawing more traffic from search engines. Photo credit: Danard Vincente. The reasons why are simple. Source: SEOBook ).
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Content] Why It’s Important To Be Data-Driven in B2B Marketing [Infographic]
    Better data enables marketers to build targeted campaigns and deliver the right content to prospects. The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before. Image: Courtesy of JSquared Analytics.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Content] 6 Basic Reports Every Marketer Should Know How to Run
    Report #3: Content that drives MQLs. In addition to looking at the most important sources for driving conversions, it is also important to look at the content that drives those conversions. This can help you figure out what content should actually be promoted through various channels to get more MQLs in the door.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 3, 2015
    [Content] 5 Easy Tools for Social Selling Success
    Then, based on their social posting and interactions, Nudge recommends content and conversation topics you can use to build a great relationship and close a sale. Austin Duck is Content Marketing Manager for  CircleBack  and regularly contributes to StartupGrind and elsewhere. Guest post by Austin Duck. It was the stuff of nightmares.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Content] 5 Blogging Tips To Get More Leads
    While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity. Write Good Content. Crafting solid content takes time and research. If you do that, you can stay in-tune with your audience and add more value to your content. Calls-To-Action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 6, 2012
    [Content] How to turn blog readers into brand advocates
    When you allow yourself to be vulnerable with your content, you become human. When somebody you’ve never heard of shares your content or mentions your name on twitter for the first time, make it to point to check out who they are. Create Content Specifically For Them. Highlight Them in Your Content. Approachability.
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Content] The Social Media Publishing Schedule Every Marketer Needs [Template]
    Which is why pre-scheduled content should be your best friend in the world! Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. Now, let's talk about how to set up your social media content in advance with this template.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Content] Welcome to Blogging for Business Week!
    Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. Forbes ). • 37% of marketers say blogs are the most valuable content type for marketing. Forbes ). Social Fresh ).
  • VOLACCI  |  WEDNESDAY, JANUARY 8, 2014
    [Content] I Got 99 Problems, But Drupal Crawl Errors Ain't One!
    These types of crawl errors generally occur when a previously published piece of content is deleted or the content is moved to another location without creating a search engine friendly redirect (301 redirect). soft 404 error occurs when a piece of content is published but has very little content on it or duplicate content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 11, 2016
    [Content] New Gartner Report: Build Your Digital Marketing Hub
    This is about the moment of truth, and the mechanics and content required to engage customers properly. Here, content marketing collaboration and content management is critical. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. Intelligent Orchestration.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Content] Top Ten Guests on Marketing Made Simple TV
    Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.   Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “ Five Must Read Business Books of 2013 ” by Fortune Magazine. https://www.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Content] A List of Haley Marketing Group’s Favorite Holiday Movies
    Want to see content like this on your staffing firm's blog? Our skilled team of content marketers and social media advisors know what it takes to create a thorough content marketing strategy that will not only entertain your audience, but also drive quality traffic back to your site. Agree with our top 5? We want to help!
  • SYNECORE  |  FRIDAY, MAY 17, 2013
    [Content] Inbound Marketing: A Salesperson's Perspective
    They are able to gather tons of information on products/services by accessing web-based content, more specifically my company’s content. After viewing and downloading our free content , consumers have a better understanding of who we are and what we do. Here are the benefits I outlined for Ben…. More Money in our Pockets.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 21, 2013
    [Content] 4 Ways to Improve Your Online Marketing Funnel
    With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge. Tell a Story with Content. good rule of thumb when producing content is to tell a story. However, by writing content relating your business to a problem, visitors will often begin looking for more.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Content] The Science of Building Better Buyer Personas [Infographic]
    These semifictional representations of your ideal buyers help you understand your customers better; and when you understand your customers better, you can create content better geared toward them. And better content helps attract website visitors who may well turn into customers one day. Inbound Marketing Buyer Personas Daily
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Content] 3 Steps To A Customer-Driven Marketing Plan
    If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. Beck define attention economics as: “As content has grown increasingly abundant and immediately available, attention becomes the limiting factor in the consumption of information. Wikipedia).
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Content] Why You Won't Recognize SEO in Five Years
    That's where content consumption has historically started. It doesn't look as though desktop browser use is declining as of yet, but it has flat-lined ; and content consumption within apps and devices has opened up in a big way. App stores, by both Google and Apple, are still the primary mechanism for finding new apps and content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 9, 2015
    [Content] Maneuverability. Your Marketing Strategy Won’t Win Without It.
    Win the hearts and minds of more customers and prospects by positioning helpful and engaging content where and when they are looking for it. Content marketing is no longer a new concept and most if not all of your competitors are aware and active enough to either be ahead of you or close behind. Mark Schaefer. The post Maneuverability.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Content] Is Predictive Intelligence the Future of B2B Marketing?
    B2B companies deploying predictive intelligence for marketing activities are closer to the holy grail of understanding each individual customer - and personalizing all content to their needs and interests. The Power of Personalized Content Targeting. Sending the right content is just as important as creating it in the first place.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 18, 2013
    [Content] 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers
    Influence marketing is getting your industry social influencers to share your content to their Twitter followers. Share your people’s tweets, when they post valuable content for your own followers. Especially retweet content to their blog. 4. They’ll notice when you’ve engaged with a like of their content. 7.
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