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  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 9, 2015
    [Content] 3 Emails You Should Be Sending But Aren’t
    Give one of these emails a try to spice up your content and keep subscribers coming back again and again. New content email. If your business is creating and sending a lot of content each week, each email could promote a few pieces of content. You don’t have to write a long description of the content.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Content] Your Unique Value: Solution Focused versus Challenge Centric?
    This is likely because your marketing content and sales conversations are solution centric, and resonate with prospects only when they already know they need a solution. The content that fuels prospect engagements and sales conversation should not be developed by first discussing how great the all the key solution features are.
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 5, 2012
    [Content] Ghost Busters – Lessons Learned From Working with Freelance Writers
    For many companies - especially larger companies - it is becoming more and more common to outsource their content writing to a freelance writer or company. While this can be a great way to produce targeted content quickly and easily, it can also blow up in your face very quickly. Do they produce original content?
  • B2B MARKETING SAVVY  |  TUESDAY, SEPTEMBER 22, 2009
    [Content] Tweet “Type” as a Means for Threading the Approval Needle
    Here, we explore one approach:  grouping tweets by content type, as a means to thread the approval needle.   For this discussion, we’ll avoid content and issues around earnings, acquisitions and other such investor relations topics subject to SEC rules/regulations. Would welcome any inputs others could share. . Welcome!
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 22, 2010
    [Content] How to Select An Online Community Software Vendor
    Collaboration platforms: Full-featured packages which incorporate content management, member directories, forums, social networking, blogs, file and media sharing and even chat; this is the category served by most commercial online community vendors. How does the community platform interface with existing content management systems?
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Content] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
    While content from Interest Lists to which you subscribe will automatically get pulled into your main news feed, individual Interest Lists can also be viewed in a separate news feed of their own, so users who follow an individual list can access a feed dedicated to updates just from pages or people included on that list. interesting.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 12, 2010
    [Content] Taking Your Website to the Next Level: Getting your Website Built
    The benefit of having an IA is that you end up with a content (webpage) creation “to-do” list that’s easy for people to work on. We also are continually adding content to the site, such as notices of new events and webinars and new industry or technical white papers. Content management (CMS) consultant. Creating Forms.
  • MI6 MARKETING AGENCY  |  THURSDAY, NOVEMBER 24, 2011
    [Content] Our Fav Posts, Week of November 14
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Helping Unlock the Marketing Puzzle. Here’s the posts he read, annotated and shared last week. for Week of Nov 14, 2011.
  • MI6 MARKETING AGENCY  |  THURSDAY, MAY 27, 2010
    [Content] Mi6 Briefing #1: Inside the Mind of the B2B Tech Buyer
    For more content and conversation. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. This Mi6 Briefing took place on May 20th and was presented for Cisco Canada by yours truly to Cisco Solution Providers. Presentation. Slide Shift.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 25, 2014
    [Content] 5 Ways to Maximize Google Webmaster Tools for Better SEO
    Monitor Your Most Linked Content. The Links to Your Site section of Google Webmaster Tools (found under the category Search Traffic ) is an awesome way to find out what content people love on your site. Odds are, your homepage is the top linked content, but you might discover that a blog post you wrote 2 years ago is still compelling.
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 20, 2010
    [Content] Are You Marketing Static Value?
    At the rate of change in our markets, this can often result in content marketing programs pushing static value that's no longer as relevant as it could be. By really continuously defining which values match specific segments, industries or personas, your marketing content and interactions will become more relevant, hence more engaging.
  • MARKETING INTERACTIONS  |  FRIDAY, APRIL 9, 2010
    [Content] B2B Buyers' Use of Social Media - BUYERsphere Report
    " This high influence for vendor websites at the beginning of the buying process indicates a need for educational and thought leadership content prominently displayed and easily accessible. Take a good look at the content your website provides and make sure it's primed and ready for early stage buyers.
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 27, 2009
    [Content] Email is Still the Sharing Superstar
    Social networking may be all the rage, but when it comes to sharing links, content, pictures and ideas—email remains the star. Ensuring your email message itself is valuable - not just the content you link to. If the content you're providing is helpful to a peer or colleague, they just may share it. " type of message.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Content] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Really great content around B2B Marketing again this month.  Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. PR Dept?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Content] Micro Targeting your Online Media
    And that media could be in the form of an advertisement or in the form of paid content. Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?
  • LEAD VIEWS  |  FRIDAY, JUNE 15, 2012
    [Content] Inbound versus Outbound Marketing: What’s the Fuss?
    Inbound feels more subtle and a bit reactive:  Create interesting stuff (content) at an interesting location (a website) and let the world know it’s there so prospects can find it easily when needed. We are perplexed by the endless debate about whether or not inbound marketing is better than outbound marketing. Industry? Target segment?
  • HUBSPOT  |  THURSDAY, JULY 19, 2012
    [Content] A Simple Guide to Creating Social Media Sharing Links for Your Ebooks
    If you've ever downloaded an ebook from HubSpot , you've probably spotted the social media sharing links we include in all our text-based content. Remember: people are naturally inclined to share content they find valuable. So why not make it as easy as possible for your readers to share your valuable content? Easy peasy!
  • LEAD VIEWS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Content] Why Every B2B Company Needs Sales Analytics
    Content creation and distribution, thus plays a very important part in the entire Selling Process. Downloading content. Consuming content through social media or transmitting content. Copying content on your site. Most research that we have done indicates that between 5 to 10% of visitors ever identify themselves.
  • BIZNOLOGY  |  FRIDAY, JANUARY 30, 2015
    [Content] 6 thorny data problems that Vex B2B marketers, and how to solve them
    Digital marketers are experimenting with various approaches to the attribution problem, like weighting touches based on stage or role in the buying process, or by the type of touch—attending a two-hour seminar being weighted more heavily than a content download. How should I handle unstructured data, like social media content.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 5, 2014
    [Content] Why inbound marketing messages should be sent on a regular schedule
    Make a schedule for sending out high quality content that is realistic. If you can’t consistently create great content every week, then don’t send an email every week. Don’t use substandard content just to justify a more frequent email schedule. If you don’t, then your lists will decay even faster than they already are.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 28, 2010
    [Content] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. How do you ensure your content won’t get filtered out? They do if they are.
  • TOM PISELLO  |  MONDAY, DECEMBER 6, 2010
    [Content] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? The Death of a Salesman?
  • THE POINT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Content] No Leads from Social Media? No Excuses.
    marvel at the sheer number of corporate blogs, some of them with a wealth of great content, that nonetheless make it virtually impossible to engage with that company. Calls to action need to appear in content. At first blush, that number is pretty startling, but on reflection, it really shouldn’t be too surprising. Good luck with that.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2011
    [Content] 3 Events That Mark Online Marketing Change in 2011
    Netflix and YouTube Become Content Creators - Since their beginnings Netflix and YouTube have been about providing a platform to distribute content for others. In Netflix's case it was mainly distributing content from movie and TV studios first through DVDs and then through online streaming video. Photo Credit: adam*b.
  • FUNNEL FOCUS  |  MONDAY, JANUARY 21, 2013
    [Content] Breaking News: Eloqua Acquisition Irrelevant to Mid-market
    Marketing automation requires resources to support database development, content creation, integrated campaign execution to support demand generation, sales enablement tools to support the opportunity stage and reporting to support effective decision-making. Marketing automation software has arrived at this destination. Why is that?
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Content] Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy
    Months and years go by, and as you produce more content for your company, each addition deviates slightly from your messaging more and more, based on whatever inputs are strongest at the time: the most recent strategy, the latest hot trend-related blog post, the most recent “A-ha!” ” moment from leadership, or what have you.
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    [Content] Link-Building Best Practices for Targeting a UK Audience
    When other websites link to you (AKA inbound links ), it helps Google and other search engines understand that your content is remarkable, and that your website is authoritative. And because search engines want to be as helpful as possible to its users, they only want remarkable content on page one of their search engine results.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Content] Laugh and Learn with Find New Customers – Episode 59 – The State of Cloud Computing
    We love to read your comments and when you share our content on social media. The Show Must Go On. No matter if it is Mad Marketing TV or Laugh and Learn with Find New Customers , a Promise Made is a Promise Kept. Once again, we share an interesting video and share a marketing lesson from it. Not bad, right? What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 15, 2011
    [Content] How Marketing Automation Supports Demand Generation & Lead Management
    Content, plans, process and more are needed too. Lauren Carlson of Marketing Automation Software Advice  shared this whiteboard presentation by Carlos Hildago ( @cahildago ) of  The Annuitas Group  and she invited me to share it on this blog and comment about it. Could not agree more with you, Carlos. Demand Generation
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 20, 2011
    [Content] Weekend Update
    But the lack of content became a critical problem. No good customer-focused content, what do I write about? content marketing guru working for a company not into content marketing? Welcome new subscribers! We’re glad you are here. Sunday posts are of a slightly personal nature – unlike weekday posts. Enjoy!
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Content] The Social Spark: 3 Sources for Social Media Success
    According to Jay Baer, "Content is fire, and social media is gasoline." A marketing consultant and New York Times bestselling author, Baer provides strategy and insight for social media and content marketing integration. Who are your own influential content leaders? Jon Loomer. Jeff Bullas. Jay Baer. Follow @deannabaisden.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 15, 2011
    [Content] Top 40 Twitter Feeds You’re Not Following
    The criteria was good content, with a business bent, and less than 1,000 followers (at the time of this writing, of course). Sharon Baker – A freelance writer with corporate clients, Sharon finds and shares tips on content marketing and writing. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. Reddit.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2011
    [Content] 8 Share Spiking Tips For Empire Avenue
    The system measures that activity and the level of engagement your content provokes, and then assesses your share price based on that activity. 1.     Create Great Content. The number one thing you can do to increase your value, says Tom Ohle , Vice President of Marketing and Media Relations at Empire Avenue, is make great content.
  • WEBBIQUITY  |  MONDAY, OCTOBER 25, 2010
    [Content] 100+ Blog Directories and RSS Sites for Promoting Your Blog
    The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Over time, the top source of traffic for most blogs is search. social networking profiles, social bookmarking sites, other bloggers). charging for inclusion). Blog URL (e.g., link].
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Content] Memejacking: The Complete Guide to Creating Memes for Marketing
    These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. And we could always use some more content. You're aware of all the fuss about visual content lately, right? Success Kid. Old Spice Man. Rage Comics.
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 25, 2014
    [Content] Why B2B Marketers Should Listen to Thoreau.
    Everyone is pretty much on content overload these days ? There are too many blogs , too many guides and too many websites with too much content. '"Our life is frittered away by detail. Simplify, simplify, simplify!" - Henry D. Thoreau. B2B marketers should follow his advice. know I am, and I just can''t keep up with all of it.
  • HINGE MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Content] The Key to High Quality Link Building: Don’t Buy the Milk, Raise a Cow
    This answer is simple: produce high quality content. In the valiant quest to make the Internet better for the average user, search engines want other websites to link to your website because of your great content. If there is relevant content available on your website, people will link to that content and your site.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Content] Perfecting the Personalization Puzzle for Mobile Marketing
    By using mobile strategies (effective ones that are highly personalized would be my vote), to produce relevant customer content that launches an interactive dialogue, marketers can maximize revenue and reduce cost over the long and short term. Commit to making mobile messaging content relevant and topical. didn’t think so.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Content] Cognitive apprenticeship - Wikipedia, the free encyclopedia
    Contents. Contents. Featured content. Cognitive apprenticeship. From Wikipedia, the free encyclopedia. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. To combat these tendencies, cognitive apprenticeships â??â?¦are fadesâ?? See also.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Content] 21 Tips for Pulling Off a Spectacular Live Event
    How else will they soak up all that awesome content ? Offer some case study content or panel discussions that offer peer-to-peer learning opportunities. In fact, much of our INBOUND 2012 content that contained case study content was among the highest rated content overall! 3) Start things off with a bang.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 14, 2012
    [Content] 4 Tips To Build Your Personal Brand
    Through this content + connections model, your influence grows and you too can become a positive voice in the marketplace, on topics you are passionate about. So what do I know about personal branding? I have only been blogging for a little more than 2 years, and tweeting for just over three years. Well, Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Content] Pinterest drives enormous blog and business success
    ” Based on the idea that many people have magazine clippings of their dream vacations, weight loss goals, or perfect weddings, Pinterest allows users to create “boards” and share content by uploading images, “pin” from other sites, or “re-pin” from other user boards. Guest Post by {grow} community member Lauren Schaefer. This is Kate.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 3, 2014
    [Content] Marketing and Sales Alignment or Integration?
    Customers may then leverage content or experiences developed by marketing to enrich their understanding of the issues, alternatives and possibilities presented by change. m fascinated about a lot of the discussion about B2B sales and marketing alignment. Inevitably, the discussion narrows to MQL’s and SQL’s.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 13, 2013
    [Content] Topic of Interest Based Nurturing
    At a certain point in nurturing, you reach a level where you have an abundance of content pieces that span a wide range of topics. Marketo’s nurturing tracks have content pieces that range from email marketing all the way to inbound marketing.  If someone is interested in social, send them social content pieces. The Test.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Content] You���re Taking These Marketing Maxims Way Too Literally
    So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. If yours is a visual-first or visual-only content strategy, you will struggle to generate highly qualified traffic and convert prospects. I’m not dissing any of these content types or outlets.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Content] Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?
    Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? Where do you turn? Definitely worth checking out. Great stuff. Let us know!
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Content] The 7 Personalities Every Successful Social Media Manager Has
    With so much content and information at our disposal, our first inclination as buyers is to find resources that assist in our decision-making process. Takeaway: Not sure what content your audience craves? Takeaway: Sharing content doesn''t have to be boring. Don''t share your content, present it. 1) The Informant. Rinse.
  • SAZBEAN  |  WEDNESDAY, JUNE 27, 2012
    [Content] The Quintessential Qualities of Modern Marketing Design
    So I understand why the marketing world’s abuzz over visual content! But I also understand why not all marketers are fully embracing visual content — because unless you’re design-minded (and let’s face it, many of the best marketers are staunchly analytical), identifying the qualities of amazing design is a challenge.
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Content] How to Get Past the 10 Most Debilitating Sources of Writer's Block [SlideShare]
    Whether we write once in a while or every day, love creating content or absolutely hate it, we''ve all experienced this productivity killer. As inbound marketers, we''re all used to the pressure of having to create content at a moment''s notice. Just ensure it''s clear, specific, and tells you exactly what the content is about.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MAY 11, 2013
    [Content] Are Your Marketing Campaigns Socially Active? [CHART]
    These networks are filled with potential buyers and have the added benefit of having your content endorsed and delivered by a peer or friend! A great way to make your landing pages more engaging is by adding videos, live Twitter feeds, surveys, or other embedded external content (and the good news is it’s easy to do this in Eloqua!).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Content] A Report Card for Massive Open Online Courses (MOOC)
    There were 41,000 students in my class, offered by Georgia Tech — all of them trying to ask questions, deleting content, and flooding the discussion forums. The course layout and materials were difficult to navigate, the content was lackluster, and the system was fraught with technical problems. Content :   C. Really.
  • SAZBEAN  |  TUESDAY, JULY 20, 2010
    [Content] Google Basic Keyword Research Tools for Your Site
    Content strategy. Using this tool can help you find niches with less competition — both for ads, but also for content creation. Keywords. Adwords. Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Google Webmaster Tools. Google AdWords Keyword Tool.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Content] 15 Fluff-Free Ways to Step Up Your Social Media Game
    That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. Target Your Social Content: Personalization is the future of effective marketing. Promote your presence on your website and encourage others to share the content you publish on your blog and website in social media.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JUNE 29, 2011
    [Content] 12+ Tips for Trade Show Success
    Use the tradeshow as an opportunity for content creation. Provide content people want to read. Think “content marketing&# and put your content marketer hat during the show. Make Your Trade Shows Count. So how do you make the most out of it? recent MarketingProfs article, Is Tradeshow Marketing Dead? few more tips.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Content] 3 Truths to Help Balance Marketing Technology Mayhem
    'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses. Kristin is also a proud marketing nerd. This is our moment.”
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Content] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    We may read long-form content and web features galore, but still, we often find that images reign supreme. That deep-seated need to see the world in pictures bodes well for brands with visual content to spare, but surfacing it in a sea of image-based content takes a little work. 'Tumblr. Instagram. 1) Use high-quality images.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 23, 2012
    [Content] More than TV: Reflections from the Cable Show - Part 1
    Regardless of what the cable industry calls it, there is no doubt that seamless consumption of digital content has, and will continue to dramatically transform from where future revenues and customer relationships are built. Would consumers trade a larger bundle of content for more personalized content over more of their devices?"
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Content] 8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
    That's also what makes their content the go-to in their industry! Great blog content does not have to be long. In fact, it's usually better that it's brief -- people don't like to read, and are often just scanning your content, anyway. But blogs are home to all sorts of content other than the written word!
  • YOUR SALES MANAGEMENT GURU  |  SATURDAY, MARCH 9, 2013
    [Content] Sales Mgmt: Do your team know how to prospect?
    If you have a tele-sales team the content in the book should be included in your on-going sales training program, use our book-club idea where each week, each chapter is discussed at your weekly sales meeting and the techniques and scripts can be tailored to your product/services.  Sales Managers:  Does Your Team Know How to Prospect? Books
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 14, 2013
    [Content] Important Grammar in Business Presentations
    No matter how strong the content being presented, if it’s littered with grammatical or spelling errors, it will come off as amateurish and unprofessional. new day gives you a truly fresh perspective on not only grammar and spelling, but content. 'Just How Important Is Proper Grammar When it Comes to Business Presentations? Sleep on It.
  • MEASURABLE MARKETING  |  FRIDAY, SEPTEMBER 28, 2012
    [Content] Why a SaaS CMS is best for the SMB market
    Marqui has been a SaaS solution CMS since it was built over a decade ago and has consistently proved that this model is a cost effective solution for all your content management and email campaign needs. This is particularly advantageous when you have a product like Marqui that rolls out new feature and product updates monthly.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 6, 2010
    [Content] Five Common Questions Answered About B2B Blogging
    About the author: Michele Linn is a B2B content consultant who helps companies create content and think through how their B2B prospects will consume it. This week I had the pleasure of attending and speaking at the MarketingProfs B2B Forum in Boston. They are even more fabulous in person than they are online!). How do I get organized?
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Content] 4 Ways To Be Unproductive On Social Media
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Social Media Apps @hashtags Facebook hashtag Instagram Online Communities Social Media Marketing Social Networking Twitter
  • SAZBEAN  |  MONDAY, DECEMBER 3, 2012
    [Content] How Valuable is a Social Media Audience, Really?
    Contests are Not a Substitute for Content An audience is simply a group comprised of individuals that share a common affinity or activity. To understand that audience — and best optimize its experience and potential for returns — we must understand the individual. – How Valuable is a Social Media Audience, Really? by Spencer Richardson.
  • SAZBEAN  |  MONDAY, JANUARY 24, 2011
    [Content] Small Business Help from The Visa Business Network
    VBN has a lot of great articles and content provided by “experts&# similar to the OPEN Forum, but all of it’s features are open to everyone, whereas you have to be a card member to access parts of the OPEN Forum. Content Curation Also like LinkedIn, members of the community can submit links to outside content.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 7, 2010
    [Content] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
    Some amazing content from June.  Is Your B2B Marketing Content a Filter or a Vortex? So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. However, one challenge that remains is how to draw attention to your content. Table of Contents.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Content] Social Media Influencers or Ambassadors? How to Identify Them
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Statistics that just confirmed a … Continue Reading Social Media Influencers or Ambassadors? Featuring Contributions from Global Thinkers.
  • HUBSPOT  |  MONDAY, APRIL 30, 2012
    [Content] New Gmail Image Feature Makes Email Marketing More Social
    The upper right-hand corner of your Gmail account allows you to share a piece of content straight from your email inbox. Last week, Gmail made it even easier to share email content with an outside network. These channels are being increasingly connected and you need to make your email content shareable.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 14, 2011
    [Content] Top 5 Posts
    Content is King: 10 Tips on Effective Writing. I can’t believe the year is already half over. Where does the time go? thought I’d share the top read posts so for the second quarter of 2011 just in case you may have missed them. Enjoy. Reasons Why Social Media Doesn’t Work. Social Media: Who Uses It and Why?
  • MARKETING GENIUS BLOG  |  TUESDAY, OCTOBER 5, 2010
    [Content] Walk Before You Run With Lead Nurturing
    2)    Establish a handful of personas and build content for each. 3)    Develop content that pulls buyers through the process, based on behavior. 4)    Use the Rule of 5– people digest content differently, so for every piece you develop, try to rework it into at least three, but 5 is ideal. View On-Demand Webinar Recording.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 23, 2013
    [Content] The Six Signs of an Authoritative Blog
    Since you spend so much time on researching and writing content for guest posting, it’s your duty to make sure that your crafted content finds an appropriate home. Related Stories The results are in: An experiment in social influence The New, Old Rules for Winning Fans and Influencing Followers The ultimate content marketing challenge.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Content] Does Your Company Inspire Trust? How Online Communities Can Help!
    And through the proliferation of user-generated content via self-publishing channels such as blogs, YouTube, microsharing, content curation and reviews, there are ample sources of information. Just the other day, I said to my 10 year old daughter ‘trust is hard to win and easy to lose.’ Not really. social trust b2b online community
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Content] What’s Google Been Up To? Trying to Take Over The World (Not Really)
    And as a user you want to find the most relevant content to your search, fast. One way to make SEO really work for your business is putting time and effort into creating high quality and relevant content tailored directly to your users and customers. 'What’s Google Been Up To? Where is Google Heading? SEO vs. Paid Search.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Content] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    So let’s dive right in: Focus on creating great content for your customers. eBay’s biggest sin in the eyes of Google’s Panda update was offering lots of extremely thin content pages, frequently with few product details. Then begin beefing up the content on those pages. The lesson: Don’t do that.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 29, 2011
    [Content] 2012 Revenue – Making It Happen vs. Hoping It Happens
    Buyer personas, Content marketing , SEO, lead nurturing , lead scoring, metrics, sales enablement.). Not only share content and do organic search, but call target companies and invite them to visit your content too.). B2B Lead Generation | Ensuring You Make Your Number in 2012. Jim Dickie, CSO Insights. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 26, 2011
    [Content] Trust and the Big Lie of Lead Generation
    Last Friday, someone filled out this form to download content. By the way, we no longer deliver the content after the form is completed, we email a link to the content. B2B Lead Generation : Capturing Accurate Information on Forms. It’s exactly the theme of this post. This ensures they use a valid email address.).
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 5, 2012
    [Content] Savvy Week in Review - October 5
    The Content Boss: Who Heads Content Marketing And What Falls Into Their Purview? Rebecca Lieb of the Altimeter Group lays out why someone needs to run your content marketing efforts and just what that takes. Ah, October. While you are soaking in fall, enjoy some of these posts from the week. Anything to add? Pictures are east.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Content] 32 B2B Marketers to Add to Your Google Plus Circles
    Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing,  Content Rules. Frequent Lee Odden (TopRank Online Marketing)  Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. How so? Jeffrey L.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Content] The New Definition of SEO [Video]
    With algorithim updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it. Pay attention to your audience by crafting clear, concise, and relevant content that asks and answers those questions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 20, 2013
    [Content] The State Of Social Business
    Why research firms are screwing up content marketing Research: The 3 social media secrets of B2B buyers A surprising insight on social media measurement: Activity does matter Social media research, customer insight, and the power of the one. Related Stories Are businesses failing to find an ROI in social media? Another view.
  • BIZNOLOGY  |  TUESDAY, MARCH 6, 2012
    [Content] Get Over Social Media Writer’s Block
    There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. The most successful social media content feels less writerly and more spoken word. Image via Wikipedia. We’ve all had it. Writer’s block. No idea.
  • SYNECORE  |  FRIDAY, MAY 2, 2014
    [Content] Jumpstart Your Website Redesign in 60 Seconds
    Create great content: 77% of people believe that organizations providing custom content are interested building good relationships. 'With 87% of small and medium businesses saying that their website is the most important form of marketing they have, website redesign isn’t something to be taken lightly. Follow @Spenceafied.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 23, 2013
    [Content] Customer Data Platforms: My New Whitepaper Explains the Excitement
    It was sponsored by ReachForce but they had no influence on the actual content. 'You may have noticed that I''ve been uncharacteristically aggressive in promoting the Customer Data Platform concept. More important, I think the category itself is a very important development that could really help marketers solve some big problems.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Content] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    'Original, useful content crafted with your target audience in mind is at the core of every successful social media strategy. If you have good content, you can use social media marketing and lead generation strategies to expand the reach of your content and generate leads. You don’t necessarily have to use content.
  • VIEWPOINT  |  THURSDAY, JULY 12, 2012
    [Content] PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right
    Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web. 2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest.
  • CK'S B2B BLOG  |  SATURDAY, APRIL 17, 2010
    [Content] Yes, B2B Marketers: THIS Is The Year Of Mobile (Yes, Really).
    Mobile Content Archive: All B2B mobile-marketing content located here. And an archive of B2B social-media marketing content is located here ). A running joke among many marketers is “Yes.Really! THIS is the year of mobile.” Because, let’s face it, we’ve been hearing and saying it for many years. The problem? are we there yet.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Content] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    With buyers doing so much research before first contacting the seller, companies are using content marketing to insinuate themselves into that first 57% of the buyers’ research. Once you have answers, you’ll want to do a content audit to make sure the information on your website is providing answers the questions your leads want.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Content] What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post
    By today''s standards, quality content is content worth reading. In an ideal world, content generation would also be a measure of one''s altruism: a selfless act for the practice and betterment of others (particularly the web overall). Instead, content would be there for others to gain something. Cutts'' position?
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Content] 42+ Social Media Marketing Tools
    Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.  Yahoo!
  • HUBSPOT  |  FRIDAY, JUNE 17, 2011
    [Content] 5 Foolproof Ways to Generate Leads From Facebook
    Share links to content on your Page's wall. The simplest way to remedy this is to take the same content you're using to gener ate leads on your website and share links to that content on your Facebook Page's wall. Point these CTAs to your landing pages for downloadable content or other offers to start generating leads!
  • VIDYARD  |  MONDAY, AUGUST 25, 2014
    [Content] Video Marketing Metrics: Get the Latest Research Report
    'When video marketing was first gaining momentum, it seemed well and good to produce an asset, distribute it, and hope your audience loved (and shared) the content; but today, from a modern marketing lens, video production and distribution are only half the battle. Click to Tweet ). What else you ask? Get the full report.
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Content] 10 Places You Can't Afford to Publish Mediocre Marketing Copy
    While meta descriptions have no impact on your search engine rankings in and of themselves -- Google's figured out how to determine the subject matter of your content in other ways -- they do impact conversion rates. Make It Clear: The more general you are, the less targeted your content will seem. 8) Content Visualizations.
  • FOLLOW THE LEAD  |  TUESDAY, AUGUST 31, 2010
    [Content] ‘Smarketing’ gets the pitch, but are b-to-b companies buying?
    Sundance’s response to Butch’s proposal may be similar to what many b-to-b sales reps must think when their marketing counterparts hand them another batch of leads, with assurances that, with the right blend of content, distributed through the right channels, the leads are ripe for conversion. Opinion | Matthew Schwartz. What do you think?
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 12, 2012
    [Content] 6 Free Ways to Find the Best B2B Advertising Opportunities
    Twitter Streams and Content Curators What sites do people in your audience read? See what content is shared on social media or through sources that curate content from a range of sites (like SmartBrief). Tip: if individuals share content using the popular bit.ly Suggested Resource: NextMark Mailing List Finder 3. account.
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 7, 2010
    [Content] ClickInsights: Mistakes to avoid in copy used for lead generation
    She is also adept at content marketing, international web marketing and social media marketing. Joe Pulizzi's and Newt Barrett's book Get Content. Michele Linn is a B2B marketing consultant specializing creating and promoting buyer-focused content, such as white papers, research reports, feature articles and case studies. Books.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Content] We Completely Redesigned the HubSpot Blog. Here's Why.
    W e wanted to make our homepage the go-to start page for people who were looking for marketing or sales content. 1) To Improve Content Discoverability. And we''d much rather have our visitors stick around and check out more content than leave the blog altogether. It''s not just you. This is how it looked. We thought so, too.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 16, 2013
    [Content] Top B2B Marketing Insider Blogs Of 2013 (So Far)
    also look to see what types of content is driving engagement with my new and loyal readers. In this article I talk about the metrics your CEO wants to see and I also refer to the ultimate gauge of your content marketing effectiveness: share of conversations. And then create or share the kind of content those people want to consume. .
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Content] The Only Time You Want Zero Engagement on Facebook
    'Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. Are you leaving enough time between posts to allow your audience''s feed to populate with a variety of content from friends and family? As Christopher S.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 4, 2012
    [Content] MindMatrix Adds Sales Support to Marketing Automation
    Content personalization is especially sophisticated, supporting dynamic content (i.e., conditional logic) within templates; drawing personalization variables from user, partner, contact, and other tables; and providing precise control over which content attributes can be edited by a salesperson or other end-user.
  • INSIGHTIQ BLOG  |  TUESDAY, NOVEMBER 6, 2012
    [Content] A Customer Named Pat: A Big Data Tale
    In today’s world where more and more content, services, and offers are being provided by third parties, data-driven insight can lead to valuable knowledge about the customer and increase the value CSPs provide. And what content or service does she find most valuable? “Big Data” means much more than mere size. This is a story about Pat.
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