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  • MARKETING GENIUS BLOG  |  WEDNESDAY, OCTOBER 3, 2012
    [Content] Going Guerrilla – our week at Dreamforce 2012:
    The LeadRocket application is designed to bring content together from a wide variety of channels including Linkedin, Twitter, Yammer, and email, just to name a few. Users can share content, monitor the conversations created & keep track of areas of focus, and better engage with prospects and customers to close deals faster.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 13, 2009
    [Content] What to look for in a Social Media Marketer?
    2) Packaging – they need to be able to package the stories up and be able to make them shareable this means the content can be found in a variety of media forms not just one. 3) Reach – they need to know how to reach people with their content, the more forms the better. Well it’s the latter part that is the hard part. years. years!
  • VIDYARD  |  TUESDAY, DECEMBER 2, 2014
    [Content] How to Use Video to Drive, Engage, and Qualify Leads
    'Video is much more than just a content medium for delivering your message. Last week we joined over 2500 marketers at the Demand Metric Virtual Summit to explore the amazing new ways marketers are using content and technology to close more deals. Is there anything video can’t do? Why Videos Are So Important. So … hoorah!
  • HUBSPOT  |  FRIDAY, JUNE 17, 2011
    [Content] 5 Foolproof Ways to Generate Leads From Facebook
    Share links to content on your Page's wall. The simplest way to remedy this is to take the same content you're using to gener ate leads on your website and share links to that content on your Facebook Page's wall. Point these CTAs to your landing pages for downloadable content or other offers to start generating leads!
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, SEPTEMBER 11, 2012
    [Content] Ten Ways To Be Retweetable
    Content is king. Read more content behind these tips here. We recently ran across these 10 good tips to keep your Twitter marketing on track…                      . Stop Tweeting from Facebook (and other forms of automation). Tweet more than once a day. Use Hashtags. Thank the people that retweet you. Retweet other people.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 5, 2012
    [Content] Savvy Week in Review - October 5
    The Content Boss: Who Heads Content Marketing And What Falls Into Their Purview? Rebecca Lieb of the Altimeter Group lays out why someone needs to run your content marketing efforts and just what that takes. Ah, October. While you are soaking in fall, enjoy some of these posts from the week. Anything to add? Pictures are east.
  • MEASURABLE MARKETING  |  MONDAY, SEPTEMBER 20, 2010
    [Content] 9 B2B Social Media Errors to Understand Before Jumping in
    If you can’t or won’t set aside the time, people, content developers necessary for a relevant web presence, then you’re most likely not ready to jump into the social media sphere. You don’t offer valuable content. Most businesses either already are, or are thinking about, taking part in social media.
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 29, 2012
    [Content] Thoughts from the Cable Show: Consumers were front & center
    Devices and computers (aka the second screens) were all the talk and TV Everywhere (TVE), which gives consumers content they already subscribe to delivered on multiple screens through authentication, was - well, everywhere. But this year, as in recent years, television (or the first screen) wasn't the only media darling.
  • CLIENT BRIDGE  |  THURSDAY, JULY 7, 2011
    [Content] Social Media Marketing ROI Metrics
    translates to more people seeing your content and thus, increase your ROI. Marketers are typically measured by the leads and revenue generated by their campaigns. From the Hubspot Blog, here are some revenue predictors to use to measure social media campaigns. Reach Reach (i.e. followers, fans, group members, etc.) View Original Article
  • TOM PISELLO  |  MONDAY, OCTOBER 11, 2010
    [Content] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
    Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content. navigation, placement of content, imagery, etc.) Basically, content marketing is the art of communicating with your customers and prospects without selling. They do if they are.
  • FATHOM  |  FRIDAY, FEBRUARY 20, 2015
    [Content] 9 Signs It’s Time for a New Manufacturing Website
    Be it the look and feel of the site, the way the navigation is set, or how the content reads. For example, does your content hit home to your visitor, does it tell a story? When you create new content or brand messaging, your website should be the first thing that’s updated. Content is huge right now for a few reasons.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 16, 2013
    [Content] Top B2B Marketing Insider Blogs Of 2013 (So Far)
    also look to see what types of content is driving engagement with my new and loyal readers. In this article I talk about the metrics your CEO wants to see and I also refer to the ultimate gauge of your content marketing effectiveness: share of conversations. And then create or share the kind of content those people want to consume. .
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 16, 2010
    [Content] Marketo’s Secret Sauce (for Lead Generation) and a great guest for March
    However, our March event is rescheduled to March 11th at 12 noon ET and features the #1 expert in Content Marketing , Joe Pulizzi. Joe’s co-author of the best selling book, Get Content, Get Customers and his company, Junta42 is considered the leading authority on content marketing. Marketo’s Secret Sauce. Thank you.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Content] The New Definition of SEO [Video]
    With algorithim updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it. Pay attention to your audience by crafting clear, concise, and relevant content that asks and answers those questions.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 14, 2012
    [Content] Infographic: Inside the B2B Buyer’s Mind
    Click here to learn how to leverage this science to improve your sales presentations and content marketing: [link]. B2b marketing B2B Pisello b2b selling Alinean Brain Decision Science
  • SYNECORE  |  FRIDAY, MAY 2, 2014
    [Content] Jumpstart Your Website Redesign in 60 Seconds
    Create great content: 77% of people believe that organizations providing custom content are interested building good relationships. 'With 87% of small and medium businesses saying that their website is the most important form of marketing they have, website redesign isn’t something to be taken lightly. Follow @Spenceafied.
  • MODERN B2B MARKETING  |  MONDAY, JULY 30, 2012
    [Content] 5 Ways to Get Local with your Inbound Marketing
    When you create the right inbound marketing machine  for your company, prospects are naturally drawn towards your content as they look for information around a topic relevant to a product you may be selling. This in turn helps us deliver a regional content strategy tailored to their needs. What will work best for your business?
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Content] 10 Places You Can't Afford to Publish Mediocre Marketing Copy
    While meta descriptions have no impact on your search engine rankings in and of themselves -- Google's figured out how to determine the subject matter of your content in other ways -- they do impact conversion rates. Make It Clear: The more general you are, the less targeted your content will seem. 8) Content Visualizations.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Content] We Completely Redesigned the HubSpot Blog. Here's Why.
    W e wanted to make our homepage the go-to start page for people who were looking for marketing or sales content. 1) To Improve Content Discoverability. And we''d much rather have our visitors stick around and check out more content than leave the blog altogether. It''s not just you. This is how it looked. We thought so, too.
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Content] The Only Time You Want Zero Engagement on Facebook
    'Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. Are you leaving enough time between posts to allow your audience''s feed to populate with a variety of content from friends and family? As Christopher S.
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 2, 2010
    [Content] Monday Marketing Term: A/B Testing
    A/B Testing is the process of comparing an alternative marketing campaigns against a baseline by changing one variable (typically a subject line, offer or other content) to determine which version performed better. The more successful version is then distributed to a wider audience with greater success. Tweet This! Share this on LinkedIn.
  • VIDYARD  |  MONDAY, AUGUST 25, 2014
    [Content] Video Marketing Metrics: Get the Latest Research Report
    'When video marketing was first gaining momentum, it seemed well and good to produce an asset, distribute it, and hope your audience loved (and shared) the content; but today, from a modern marketing lens, video production and distribution are only half the battle. Click to Tweet ). What else you ask? Get the full report.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 26, 2015
    [Content] Why you don’t want to be Chris Brogan
    He was a content-producing cyborg. And to be original, you need to dig down deep and have the courage to show your personality and passion through your content. There If you don’t know your niche yet, don’t let that stop you from creating content. He was a content-producing cyborg. Don’t be Chris. Or anybody else.).
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Content] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    'Original, useful content crafted with your target audience in mind is at the core of every successful social media strategy. If you have good content, you can use social media marketing and lead generation strategies to expand the reach of your content and generate leads. You don’t necessarily have to use content.
  • VIEWPOINT  |  THURSDAY, JULY 12, 2012
    [Content] PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right
    Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web. 2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Content] Why your social media plan needs gurus and storytellers
    ” My strength is the ability to tell great stories, and create content. The second group consists of content creators who may not have the analytical business background but can masterfully deliver an experience that makes people hang on their every word. The ultimate content marketing challenge. ” . Marry the two.
  • BLOG MY CALLS  |  FRIDAY, MARCH 21, 2014
    [Content] Infographic: The Truth About Call Tracking and SEO
    If you''re interested, we''ve written several other pieces of content about the subject: - The Authoritative Guide to Call Tracking and Local SEO - This the 33-page treatise on the subject that the entire industry has been waiting for. 'The impact of call tracking on local SEO is among the most hotly debated marketing issues of the day.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 14, 2014
    [Content] Database Marketing, Going Back to Basics for the New Year
    Here’s what we’re considering: New Year newsletter with various kinds of content – this gives the suspect more opportunities to click; leading with an infographic always seems to work best. Sharing big plans for the new year – this content must be relevant to our suspect’s business. Period.  We want quality. Upcoming event or webinar?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 1, 2014
    [Content] Social media marketing is not a “project”
    If you are trying to adjust a long-term behavior like an approach to customer service, implementation of a content strategy, or beginning a social media plan, just do it, don’t name it. In fact, there are very good reasons to RESIST the idea of identifying something as a “project.” They SAY they want to change.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 7, 2013
    [Content] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    Since a company''s prospects are increasingly in control over what marketing messages they consume, rather than sending unappetizing, outbound marketing messages, smart marketers are producing content that tastes good. That''s why blogs are playing a central role in B2B marketing success. So what exactly is a blog?
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 7, 2010
    [Content] ClickInsights: Mistakes to avoid in copy used for lead generation
    She is also adept at content marketing, international web marketing and social media marketing. Joe Pulizzi's and Newt Barrett's book Get Content. Michele Linn is a B2B marketing consultant specializing creating and promoting buyer-focused content, such as white papers, research reports, feature articles and case studies. Books.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Content] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. . With an increasing investment in video content production, Intralinks. Honeywell. Fiberlink, an IBM Company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 15, 2012
    [Content] If you do just one analysis for your business…
    Other likely candidates: any consultant you are working with on marketing/sales, a key sales person or the manager of sales (if you separate marketing and sales), whoever owns digital, social media, or content marketing (if you are doing those), and whoever owns your website and watches the analytics. Who should analyze the sales funnel?
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Content] 42+ Social Media Marketing Tools
    Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.  Yahoo!
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Content] The Cost of Delaying Marketing Automation
    We don’t have enough content in place.”. Most companies don’t start with tons of content. What’s needed is a plan to create that content. For example, say you want to send out content every 3 weeks, and you have 4 pieces at the moment. Simply commit to building a new piece of content every month. Objection.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Content] How Much Should Sponsored Articles Really Cost? [New Data]
    'Sponsored articles are one of the new shiny new objects in the content marketing world. Lack of industry-wide advertising standards, confusion surrounding definitions and forms of sponsored content, informal pricing methodologies, and unexplored benefits have all created a haze of disillusion around sponsored articles.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Content] 2015 is the Year of Message Boards and Forums
    Own your own content. Facebook owns your content and all the work you’ve put in. When push comes to shove, you don’t own the last 4 years of content you’ve created and shared in that Group you created on Facebook — and neither do any of your fellow community-members. Own Your Own Content.
  • FOLLOW THE LEAD  |  TUESDAY, AUGUST 31, 2010
    [Content] ‘Smarketing’ gets the pitch, but are b-to-b companies buying?
    Sundance’s response to Butch’s proposal may be similar to what many b-to-b sales reps must think when their marketing counterparts hand them another batch of leads, with assurances that, with the right blend of content, distributed through the right channels, the leads are ripe for conversion. Opinion | Matthew Schwartz. What do you think?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 20, 2014
    [Content] Use Facebook Status Updates to Drive Traffic to Your Blog
    'If blogging is part of your overall marketing strategy, obviously one of your goals is to get as many eyeballs on your content as possible. And using Facebook status updates to send people to your blog is one tactic that any business or brand with a meaningful following should investigate. Here are six ways you … Continue Reading.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 12, 2012
    [Content] 6 Free Ways to Find the Best B2B Advertising Opportunities
    Twitter Streams and Content Curators What sites do people in your audience read? See what content is shared on social media or through sources that curate content from a range of sites (like SmartBrief). Tip: if individuals share content using the popular bit.ly Suggested Resource: NextMark Mailing List Finder 3. account.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Content] A different way to think about social media ROI
    The drip, drip, drip of content . Through our content marketing — and I use that term somewhat interchangeably with social media marketing because content makes the social world go round — we provide this constant drip, drip, drip of small provocations that create opportunities to engage. OK, here we go. by Mark W.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Content] Personalizing With Purpose
    Even more compelling would be to have the offer serve as the primary landing page content presented the next time the customer goes online to transfer money or pay a bill. Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. billion.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 3, 2008
    [Content] LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
    To include your blog content into LinkedIn news, go here. The content is formatted specifically for cell phones and mobile devices. The content is copyrighted to Amit Agarwal and may not be reproduced on other websites. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. Export LinkedIn Contacts. Who Viewed My Profile.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 26, 2012
    [Content] The Death of SEO? The Evolution of Search Engine Marketing
    Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. ” What he fails to acknowledge is that content cannot sit on an island waiting to be found. The Death of SEO. The Definition of SEO. SEO gets a bad rap in many circles.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Content] 4 Back to Basics Tips to Improve Lead Quality
    Write content that connects to your audience s o they’ll be eager to read, comment, and share it. But how do you know what kinds of content your audience wants? Marketing focuses on delivering valuable content and messages, while sales takes over toward the end of the buying process to close the sale. Lead Quality
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 14, 2010
    [Content] Use Twitter to Connect the Dots and Produce B2B Marketing Results
    • The roadblock of confusion—not enough people know where to find or how to use your existing content to tell others about your solution. The ultimate power of Twitter, though, comes through its ability to help connect your existing marketing content with people who may be seeking help or talking about their problems.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 12, 2012
    [Content] 2013 Marketing Automation Trends That Will Boost Your Social Media
    Offer social registration for high-value content to improve conversions. 2) The use of social media to distribute content will continue to increase, driving demand for social media integration in MA. For example, routing content for review is an important and inescapable duty for marcom teams. What Happened in 2012?
  • SAZBEAN  |  MONDAY, APRIL 11, 2011
    [Content] Social Media is NOT One-Size Fits All
    If you are going to use Facebook as part of your online strategy, you’ll need to create an ongoing content strategy that really engages your audience and encourages them to participate. Content and engagement that works on Twitter may not work on Facebook or LinkedIn. Twitter. Facebook. LinkedIn. WRONG! But they may not be right.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 21, 2010
    [Content] Marketing Automation Must Support a Business Process
    Process and skillsets are holding marketers back: "Recent Executive Benchmark Assessment data from Bulldog Solutions and Frost & Sullivan, the Growth Partnership company, shows that process is the number one roadblock BtoB marketers face in implementing marketing automation, with skillsets and content right behind."
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Content] 7 Best Practices for Email Deliverability
    Email deliverability is more and more about your reputation as a sender and less about the actual content of your emails. This does not mean that content is not important, but it does mean that marketers need to give plenty of attention to how their email campaigns are being delivered. Create engaging content. Be transparent.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 30, 2013
    [Content] The 5 Things Your Website Really Needs To Get Found Online
    While link building can be difficult because it’s somewhat out of your control, here are five tips to get the ball rolling: Create high-quality, educational (or entertaining) content. If people like the content on your site, they are more likely to link to it. website’s SEO is arguably more important than its appearance.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 5, 2014
    [Content] How to Make Your Online Videos Stand Out from the Crowd
    Related Stories Facebook Helps Brands Succeed With Video Using Customers’ Pain to Create Ideas for Video Content How To Use Instagram to Improve Your Marketing. 'Since Google purchased YouTube, those willing to take a risk of creating a video have been rewarded in different ways. Video
  • WINDMILL NETWORKING  |  TUESDAY, JULY 1, 2014
    [Content] Facebook Helps Brands Succeed With Video
    Related Stories Using Customers’ Pain to Create Ideas for Video Content How To Use Instagram to Improve Your Marketing. 'YouTube gets a lot of buzz in the online video world since it’s  focused on just videos.As a result, it’s easy to overlook Facebook as a video platform. Facebook is a great … Continue Reading.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 25, 2013
    [Content] Boost Your B2B Marketing Efforts with Twitter Chats
    Ask questions using your hashtag ahead of time to gain some content for the actual event. Over the course of the next day or so, create a list of the top ten takeaways from the Twitter Chat, and use the #hashtag to attract retweets and follows front he same content you created from the chat. These are know as Twitter chats.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 14, 2011
    [Content] Top 5 Posts
    Content is King: 10 Tips on Effective Writing. I can’t believe the year is already half over. Where does the time go? thought I’d share the top read posts so for the second quarter of 2011 just in case you may have missed them. Enjoy. Reasons Why Social Media Doesn’t Work. Social Media: Who Uses It and Why?
  • WEBBIQUITY  |  WEDNESDAY, JULY 14, 2010
    [Content] Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)
    Rather than begging for links or hoping your content will appeal to a publisher, Jennifer Van Iderstyne suggests throwing the process into reverse — contacting great sites (blogs, educators, news sites, associations) and asking what type of content they would be interested in linking to. Is great content really all you need?
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 14, 2015
    [Content] 4 Tips to Refresh Your Email Marketing Strategy
    To get a grasp on what content your audience wants to receive, you have to ask. You can survey them, and then use the results to dictate the kind of content you create. Ask about what kind of content appeals to them, what products or services they’re interested in. You should include this content in your emails.
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 14, 2012
    [Content] 7 lead segmentations to beautify your lead nurture program
    If a recipient clicked on links related to a specific product or solution you offer, but ignored other emails, why wouldn’t you double down and only send her those messages that provide similar content or offers? Go beyond the obvious – social interactions, installed base, favored content – get creative and try a new tack.
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 14, 2012
    [Content] 7 lead segmentations to beautify your lead nurture program
    If a recipient clicked on links related to a specific product or solution you offer, but ignored other emails, why wouldn’t you double down and only send her those messages that provide similar content or offers? Go beyond the obvious – social interactions, installed base, favored content – get creative and try a new tack.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 13, 2013
    [Content] Get Your Best-Practices Buyer Personas from Find New Customers
    Need to create sales enablement content? Buyer Personas tell you what you need to know to create engaging content. 'Buffer Introducing – the Buyer Persona Service to help you get GREAT Buyer Personas. Buyer Personas, when done right, feed ALL downstream marketing activities. Simply put, they make good marketing a LOT better.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 4, 2012
    [Content] How We Plan to Make Marketing Made Simple TV a huge success
    ” This weekly show, running every Thursday at noon ET, interviews top experts in marketing, content, sales and social media. However, Marketing Made Simple TV is truly TV on the Internet , which means camera changes and B-roll content. Wide syndication. Other Facts About the Show. “ an excellent video. 
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 30, 2012
    [Content] It’s the last Friday of Q1. Where are your sales prospects for Q2, Q3 and Q4?
    Engaging customer focused marketing content. Thought out lead scoring to find “hand raises” Sales enablement content to help sales move deals forward. Said another way, sales reps believe roughly 70% of the leads they receive have a low probability to purchase.”  Thanks, Adam. Bottom line. Sales is really hurting.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 6, 2011
    [Content] Update on Mad Marketing TV
    When content is shown, such as a slide, the slide fills the screen. Joe Pulizzi of the Content Marketing Institute  (posts on 8 Dec). Mad Marketing TV is by far the most TV-like marketing show available today. Big News: Episode 1 is being redone in the TV-like format! Like TV, when a guest answers a question, he or she is full screen.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2011
    [Content] 5 Marketing Lessons from Netflix
    Create Ubiquity - Overtime, Netflix created ways to distribute content in the formats its customers wanted: DVDs, computer, tablet, smart phone, TV, etc. While working to solve for customer needs, Netflix also built an ubiquitous platform for delivering premium video content. Marketing Lessons From Netflix. Connect with HubSpot
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 16, 2013
    [Content] The Secret to B2B Landing Page Construction: Foundation and Framing
    It collects and process information on website visitors who identify themselves in return for valuable content. Many B2B marketers jump ahead with content marketing and landing pages without a clear understanding of the goals and motivations of their buyer personas. Landing pages are instrumental in B2B lead generation today.
  • VOLACCI  |  WEDNESDAY, OCTOBER 9, 2013
    [Content] Marketers’ Uses for Drupal Rules Module
    'Drupal is known as the most flexible content management system. Rule to Assist Content Distribution. Problem: As you may have noticed, we put out a lot of content at Volacci, from a lot of different contributors. Once a new piece of content is published, the entire office will often promote it on social media.
  • VIEWPOINT  |  THURSDAY, AUGUST 22, 2013
    [Content] Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?
    'Online content in the sales and marketing industries is constantly changing. Content Marketing Strategy: Lessons from Good (and Bad) Comedy. The buzz around content marketing has most marketers racing to keep up with demand. Practice the tactics outlined in this article to create a solid content strategy. Maybe not.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 14, 2012
    [Content] How to Use Google+ for Business
    Create and share content with the goal of engaging current customers as well as prospective customers and partners. Image via Wikipedia. Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham.   Chris talked for 30 minutes about how to set up your Google+ personal and business accounts. 
  • CHRIS KOCH  |  FRIDAY, AUGUST 21, 2009
    [Content] The five components of a successful thought leadership program
    If those pieces are missing, thought leadership will be left to marketing, where it will either mutate into thinly veiled sales content or die out altogether. Marketing can manage a thought leadership program and disseminate content, but it cannot be expected to supply the ideas that form the basis of the content.
  • LOOPFUSE  |  MONDAY, APRIL 9, 2012
    [Content] So, what is Revenue Performance Management (and should you care)?
    Reach – simply stated, this is the number of people you can reach with your message be that an email campaign, on-line advertising, organic traffic from content like your blog, social distribution and sharing, etc. Was that sponsored content worth paying for? ” Blech…talk about heartache).
  • PWB MARKETING BLOG  |  MONDAY, JULY 11, 2011
    [Content] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    It’s Display Network – which delivers banner ads across a network of content sites – reaches over 80% of all Internet users. According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 21, 2011
    [Content] Why Leaders Don’t Learn from Success
    Visit us for free content on B2B lead generation. To Learn, You Need to Fail. Let’s Celebrate Failure! Love this article from Harvard Business Review on how businesses do not learn from success. They learn much more from failure. Read it at  [link] or click the image. Overconfidence bias – Success leads to self-assurance.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Content] B2B Marketers Need a Fresh Perspective
    Shiny New Tech: Content Not Included. Creating content and events, instead of orchestrating for momentum? Is Your B2B Content Just a Pt Stop? ). 'In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. " of the things you've written about? This needs to change.
  • SMASHMOUTH MARKETING  |  THURSDAY, JULY 1, 2010
    [Content] Sales 2.0 Strategies: Demand Gen Lessons From the iPhone
    Got a content-rich, informative website? Is your marketing value embedded within the content prospects see as valuable? Not sure I'm going to pick up the new iPhone just yet. It's been a tried-and-true pattern the past 3 summers. HD videos and true multi-tasking, just to name a few. The cool part is that it's only getting better!
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Content] 7 Email Etiquette Rules to Send By
    Don’t worry though, if you’re sending content that has value, your unsubscribe rate will remain low. Make sure the content is error-free. Your subject line should relate to the content. Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content. ” 4.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 23, 2010
    [Content] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
    The responsibility for “unplugging” a lead from a nurture sequence could swing either way, depending upon how consistent the messaging and content sales uses is an extension of marketing content. Keep your content closer to them by using second person point of view. Compelling content with offers for them to get more of it.
  • BIZNOLOGY  |  FRIDAY, JUNE 8, 2012
    [Content] Facebook Offers Friendlier Business Page Tools for Marketers
    WordPress offers quite a bit of flexibility to experiment and test before pushing new content into the world. There’s not much difference between this role and the next: Content Creator. In small organizations, this is especially valuable, as most of the content updating tends to get centralized under a single person.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, APRIL 21, 2009
    [Content] National Instruments: Multiple Activities Leading to Multiple Responses
    Since National Instruments is a global organization, each time it learned a better way to interact with customers and built processes for doing so, it replicated that logic and structure and separated it from the content. In this manner, it only needed to translate content and messaging to roll out its program to any of 35 countries.
  • MARKETING ACTION  |  MONDAY, JUNE 10, 2013
    [Content] The 10 New Rules for SEO
    First, a quick overview: Search engine optimization (SEO) is the process of making a site and its content highly relevant for search engines and searchers. It entails putting content in front of people who overtly and explicitly express a desire, via keywords, for a particular product, service, or piece of information. Writing for SEO.
  • INSIGHTIQ BLOG  |  FRIDAY, AUGUST 5, 2011
    [Content] Engagement [en-geyj-muhnt]
    Defining engagement by total time, cross-platform content consumption, and willingness to pay for content is one way to get at relative user value. And Everyone's talking about customer engagement.  And for good reason.  And, translate it into real value.  There is no common definition of engagement across industries, or even channels. 
  • CLIENT BRIDGE  |  SATURDAY, SEPTEMBER 18, 2010
    [Content] LinkedIn for Lead Generation
    Take this opportunity to post relevant links to your content if it helps to answer the question. LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. But is also can be used to generate leads for your business. Below are a few tips. decisions makers, 1.3M
  • SAZBEAN  |  SATURDAY, OCTOBER 5, 2013
    [Content] Top Internet Marketing Strategy Links for the Week of September 30th, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of September 30th, 2013… Is There Any Value in Using Meta Description? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, APRIL 27, 2013
    [Content] Top Internet strategy, marketing and technology links for the week of April 27, 2013
    Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Content] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 19, 2013
    [Content] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
    Of course, once you determine the proper networks, you need to make sure you are choosing the right content to distribute. Your Site Should Be the Content Hub. read an article not too long ago that recommended people forget about posting content to their own sites and focus on Facebook instead. How are people talking about you?
  • MANHATTAN MARKETING MAVEN  |  MONDAY, DECEMBER 31, 2012
    [Content] Radio's Lessons for Mobile
    Content and devices can be targeted and timed to enhance and to intersect consumers’ day-to-day routines. The better integrated content and devices are into lifestyles and work routines; the better the marketing result.  We are creatures governed by biorhythms that can be affected by sound, sight and content.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Content] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    But you can’t deliver all of the same content, structured in the same way, to all users. Often, the more strategic approach is mobile optimization – crafting strategies, content, and experiences that are uniquely meaningful and effective on mobile devices. 'Author: Eric Kim The race to mobile has become a stampede. The Quick.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Content] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    We also use a lot of custom images on social channels to promote content assets, events, and special offers. Visual content draws the attention of your social media followers, enticing them to click on your CTA. Another fun tactic is to create a jingle or a song to go along with a product launch or new content asset. Voilà!
  • CK'S B2B BLOG  |  SATURDAY, APRIL 17, 2010
    [Content] Yes, B2B Marketers: THIS Is The Year Of Mobile (Yes, Really).
    Mobile Content Archive: All B2B mobile-marketing content located here. And an archive of B2B social-media marketing content is located here ). A running joke among many marketers is “Yes.Really! THIS is the year of mobile.” Because, let’s face it, we’ve been hearing and saying it for many years. The problem? are we there yet.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Content] How are the Alinean ROI / TCO Calculator / Sales Tools updated, for changes such as pricing, research updates, etc?
    It is very easy for us to continue to evolve and maintain the content, configurations and pricing, value propositions and calculations, default metrics and more within the ROI / TCO Calculators / Sales Tools. TCO Calculator TCO Tools ROI TCO Pisello Alinean ROI Analysis ROI Calculator
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Content] The new ABCs of Selling: Always Be Challenging!
    Unfortunately too many companies are using outdated product pitches when trying to reach prospects, providing negative value-add to the engagement A new study by The Economist bears this out; with 71% of business execs saying content from companies turns them off when it seemed more like a sales pitch than valuable information. The key?
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Content] The Social Media Publishing Schedule Every Marketer Needs [Template]
    Which is why pre-scheduled content should be your best friend in the world! Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. Now, let's talk about how to set up your social media content in advance with this template.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Content] 3 Tips for Selecting Blog Topics
    After all, your blog is a central hub of your website and overall content marketing strategy. Related Stories Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms New Research Study: How Professional Services Buyers Check You Out How Northwood Construction Became a Local Hero On Twitter or LinkedIn?
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Content] The 4 L's of a Successful Lead Generation Strategy
    The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. It All Starts with Content. Your content is your stones. Compelling content plays a huge role in generating leads. 'Inbound marketing is here, people. 1) Lead Capture. Free trial.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 23, 2009
    [Content] because you can't beat free marketing training
    SEO Tactics : He did a great job at distilling tactics into byte sized advice that we can all use for link building, content creation, and domain names. They always have great content based on lots of testing they’ve done and publish their results frequently. Here I talk about the final 5 classes. Like Be the first to like this post.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Content] How To Analyze and Grow Website Visits
    To drive more repeat (bookmarked) direct visits, offer resources, additional products/services, support and other reasons, including regularly updated content, for customers to keep returning to your site. 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. The long answer to that question could fill an ebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Content] IBM Social Computing Guidelines
    Skip to main content. The rapidly growing phenomenon of user-generated web content—blogging, social web-applications and networking—are emerging important arenas for that kind of engagement and learning. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 13, 2012
    [Content] 9 Elements of the Perfect Post
    Try to break up your copy with several sub-headers as it will make it easy for readers to digest your content. A perfect blog post is hard to come by. Sometimes the mistakes are small, like a grammatical error, and other times the mistakes are so glaring that you just can’t look away. – 9 Elements of the Perfect Post by Ginny Soskey.
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 21, 2011
    [Content] Customer Engagement: "You've Got to Have Faith"
    naturally broached the objectives for engagement … the audiences they’d want to reach, the customer challenges they could speak to, the objective expertise they could provide ongoing, their available content resources, etc. And keep the engagement going with more relevant content. At that point, I took a deep breath.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 29, 2014
    [Content] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
    Content Trends - What content is resonating with your readers and what topics are the most popular? Use this information to guide the direction of your content for each newsletter going forward. Including a table of contents at the top of your newsletter may help guide customers all the way though from top to bottom.
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