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  • WRITESPARK  |  TUESDAY, JANUARY 18, 2011
    [Content] Great Tips for White Paper Writers
    Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. Content Marketing White PapersKnow thy audience: business and technical white papers (should you write separate white papers for each?).
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 11, 2012
    [Content] The Mad Marketing TV After-Show Party – with Jim Burns of Avitage
    Jim shares some great insights on the use of video content. Interviews & Guest Appearances content marketing lead-generation lead-nurturing management-best-practicesAfter the Mad Marketing TV show raps, I have the pleasure of sitting down with our guest and having a 15 minute or so interactive conversation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 28, 2009
    [Content] If I had a dollar.
    suggested a few different places like investing in more Content Marketing, Lead Nurturing and Social Media. It’s time to crank on the quality of your content machine not just the quantity! Bottom line - this team pushed me by asking "ok but if you only had a dollar, where would you put it?" My response - Content. And finally.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 4, 2009
    [Content] Spray and Pray Marketing 2.0
    If you are pursuing a balanced approach of Outbound and Inbound marketing – you will quickly find you have a tremendous need for content! 5 of the top 10 media properties are blogs – and blogging has become a “quantity game” with the most successful blogs being multiblogger blogs who can post 5 times before lunch. So what can you do?
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 4, 2011
    [Content] Savvy Week in Review - November 4
    Tips & Tools for Better Listening for Content Marketing by @ brodydorland via @ Junta42. terrific walk-through of tools you can use to help you develop a strategy and monitor the results of your content marketing. How You Can Repurpose Your Content for for Digital Marketing by @elizabethsosnow. What would you add?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Content] Why 9Round should be using SOCi for social media management
    9Round Corporate could do the important work of curating important health-related content as well as home-brewed 9Round content and news and make sure that good stuff ends up being tweeted, posted, and facebooked across every 9Round location’s social media. OK, this may well be my weirdest post ever, so bear with me. Cool, right?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Content] 10 Things You Need to Know About B2B Mobile Marketing
    But chances are they aren’t looking at your site, email or content on their smartphone. Flash is Out Flash, the standard for rich content and online applications for years, is not supported by the majority of mobile devices. On Twitter, MySocialCloud said it well: @ b2b_chat A7 Content is designed for ppl.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 7, 2013
    [Content] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
    ” Once added to the marketing database, we can nurture them by sharing compelling content and turn them into warm sales leads. How can you create truly compelling content – or at least compelling enough to get prospective buyers to gladly hand over email addresses? Compelling content is personal. columnist for Inc.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Content] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    We’ve all heard it: Create great content, and an audience (and sales) will come. Unless all of your customers or potential customers are brand loyalists, there is a chance they might not see your content. Content doesn’t stop at creation. The relationship between content marketing and SEO needs to be reinforced.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JULY 18, 2012
    [Content] 4 Lessons In Creativity From John Cleese
    Content Marketing Marketing Basics News Tips & Mini-Guides creativity John CleeseWRITTEN BY: RAE ANN FERA on Co.Create. The legendary writer and actor has also become a well-known student of and speaker on creativity and how to cultivate it. Read the entire article at Co.Create. Via ScoopIt.
  • INBLURBS  |  TUESDAY, JULY 12, 2011
    [Content] 5 Easy steps to get found on Google from your potential customers
    Businesses online uses latest marketing strategies to enhance their customer base through Web Marketing. They are ready to increase marketing budgets for newer and more efficient methods of attracting customers which can generate huge business leads. You should not underutilize your resources in any case. Step 4: Get your traffic.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Content] 4 SEO Tactics to Embrace in 2015
    Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Solution: Stop using Meta keywords. 2) Don’t Stuff Your Content with Keywords. Optimizing Content for Users and Ranking. SEO Dail
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Content] Week in Review January 27th
    The New Year has been chock full of great new content from all our favorite bloggers. If you're slapping CTAs on your content as an afterthought, you need to read this post. How Red Bull’s Content Strategy Got Its Wings by @ ericaswallow. Content Marketing Articles Worth Reading by @copyblogger. by @ardath421.
  • SNAPAPP  |  MONDAY, APRIL 6, 2015
    [Content] How to Engage Your Audience For Long-Term Success
    By V ictoria Hoffman , Content & Com munity Manager at  Uberflip. This means that your brand needs to create quality content not only to support the buying process, but also to help and engage audiences so they keep coming back for more. So, how can you generate long-term engagement through your content marketing efforts? 1.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Content] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    Such tools allow users to spend less time (and money) on “grunt work” like creating and distributing emails, and more on creating quality, engaging content to go in those emails. CONTENT. Content will continue to be king. Americans’ appetite for useful, engaging and entertaining content continues to grow.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Content] Here’s How to Make Your Website As Personalized as Your Email
    But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices. The technology exists to customize experiences, messages, and calls-to-actions, regardless of what content management system (CMS) you use.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 12, 2011
    [Content] Week in Review August 12th
    Content Marketers Need a Customer Field Trip by @ardath421. Want to really understand how well your content is hitting the mark? Content Marketing Strategy - Step 1: How to Perform a Content Audit by @ManticoreTech. Enjoy and know that there will be a pop quiz on Monday. ;). by @TheSalesLion. Audio - 21 minutes).
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Content] Identifying A Target Audience for Manufacturers
    Answers to these questions can help you determine what type of tone/language to use in your content. Knowing the cadence of the buying cycle is key to developing a content marketing strategy. Analyzing traffic data can give you important insight into where you should most promote your content and what type of content to create.
  • PUZZLE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Content] Open Rates Are Not As Telling As You Think
    These examples show your recipients may be opening it but haven’t seen any of your content. You could have read all of the content by clicking “View as web page”, reading it in your browser, and the email would remain “unopened”. You can see if your contacts are becoming more or less interested in your content. But are they?
  • VOLACCI  |  TUESDAY, FEBRUARY 11, 2014
    [Content] The Benefits of Installing a WYSIWYG Module on Your Drupal Website
    You’re writing and posting content. But unless you are the only one publishing content on your site, you will want to install a WYSIWYG. Because the result will be endless requests for you to either post content or fix content not properly formatted. Reasons for Content Creators and Writers. That’s awesome. Sweet!
  • WEBBIQUITY  |  TUESDAY, MARCH 10, 2015
    [Content] In B2B Marketing, Don’t Forget the Basics
    Social media and content marketing are now mainstream. Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). What’s the next new tactic, channel or trend we need to have on our radar? Wearables?
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Content] 22 Effective SEO Tips to Optimize Your B2B Website
    Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Start a Blog – Search engines love lots of content and fresh stories.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Content] Showing Personalty on Social Media
    Post local or community content your team is involved with. If your team volunteers for a charity organization or is going to be present at a local career fair, promote this content by sharing pictures, quotes or results from the event. If you’re posting blog content on your website for your audience, don’t stop there!
  • FATHOM  |  TUESDAY, JANUARY 21, 2014
    [Content] Thoughts on Human Marketing
    Content Creation & Strategy Sales-Marketing Alignment Usability A.C. No, this is not a blog post about human trafficking or celebrity self-promotion, despite the ambiguous title. “Being human” can even extend to visual designs that appear more familiar (as in casually friendly) and non-commercial. Newman get guilty human
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 12, 2013
    [Content] 7 Keys to Lead Scoring Success – for your sales lead generation programs
    We give this content away freely, in hopes you remember Find New Customers when you need help. Why don’t you download this free content and work on your sales lead generation programs today? 7 Keys to Lead Scoring Success. How do you separate the good leads from the not so good leads? The answer: Lead Scoring.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Content] What the Death of Google Reader REALLY Means
    Lately, we've seen some of the most popular social networks make significant changes to how they surface content and information to their users, seemingly in an attempt to get more newsy. First of all, the emphasis on the personal newspaper or magazine just further emphasizes the importance of context and personalization in marketing content.
  • INBLURBS  |  FRIDAY, FEBRUARY 24, 2012
    [Content] How Inbound Marketing outperforms PPC the smart way
    Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities. The revenue spending on social networks are increasing this is a fact. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 16, 2016
    [Content] 3 Ways to know your prospects as well as they know you!
    As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same. Downloaded a piece of your content. Group segments by interests and then send content accordingly. By Brooke Sellas, {grow} Contributing Columnist.
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Content] CMO Leadership and B2B Lead Generation Lessons in 2014
    Jon Miller, VP of Product Marketing, Strategy and Content Marketing at Marketo, says one of the main reasons is because they focus on the wrong metrics. At the start of this year, we started the monthly CMO Spotlight Series. We featured inspiring leaders from global companies and gathered valuable lessons for B2B marketers.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Content] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
    But before you dive too deep into building your marketing campaigns, ask yourself: Are your holiday campaigns properly incorporating visual content? And with various statistics showing visual content is the hottest trend in the industry, it''s no wonder why. Start Preparing Your Holiday Campaigns With Visual Content. Photos.
  • VOLACCI  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Content] Use Rich Snippets to Increase Click-through Rates with the Schema.org Module for Drupal
    Ever thought about how much content is uploaded to the Internet? How can you help your content be more relevant to the 5 Billion searches on Google each day? One often overlooked answer is to implement Schema.org markup tags on your content. Things like pictures, price, and star ratings make your content even more clickable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 30, 2013
    [Content] 20 blog posts that made a difference — and why
    have been blogging for nearly five years and as I looked back at the content on {grow} for 2013, I think I am just now starting to find my voice. I am the most proud of this year, which is probably a good sign that I am still moving ahead. This post connects the dots between Twitter and content. What Comes After Content Marketing?
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Content] 8 Things I Wish I Knew Before I Started Blogging
    In other words, the more content you create, the better your blogging results -- and building up to that amount of content takes time. The Content You Create Now Will Continue to Work for You Over Time. You need social media marketing skills to promote your content. there''s always that element of the unknown. Blogging
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Content] The secret ingredient for successful small business blogging
    Everyone is pumping out content. You can’t produce as much content as the well-oiled marketing machines. And let’s be honest: your content can’t always be as good and creative as the content produced by the armies of marketers at big companies. Blogging isn’t about writing valuable content. Bernadette Jiwa. Small.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Content] Six hot trends in social influence marketing
    Now that access to the high-speed Internet and free social media publishing tools are widespread, everyone can create their own content and have a voice about topics they love. The ability to create powerful content that moves through an audience is a legitimate source of influence on the web, and something that just could have happened now.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 16, 2012
    [Content] Savvy Week in Review: March 16
    There was so much good content to choose from this week, it was hard to narrow it down to a few faves. Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue featuring @ distmarketing via @MarketingSherpa. How to Use Slideshare for Your Content Marketing - by @jorgensundberg via @b2community.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 29, 2010
    [Content] Best of 2010 – The Wrong Way to Social Network
    On the social web you  need to send out content that your audience wants or else they’ll just ignore you (which is very easy). Being Too Selfish Only sending out links and content on your own sites. If you want people to respect you online, share content and links from others in your network. 2010 in Review!
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 28, 2010
    [Content] Did J.K. Rowling Ask Her Readers What She Should Write About?
    Audience: Content Creators, Marketing Professionals. Attribution: Sjhill. I’m confused right now as I read and listen to content marketing gurus and strategists who tell you that it’s important to know what people want to read and learn. This post for example is about content creation which is part of the Mi6 service offering.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Content] The Secret To A Better Customer Experience
    You are presented with a feature story  and “Top Content” that relates directly to the site you just came from. This is a very simple form of personalization where we try to show you content that is at least contextually based on the website that sent you to us. The Age of Personalization. Personalization Comes Of Age.
  • SAZBEAN  |  THURSDAY, DECEMBER 15, 2011
    [Content] 5 Key Ways to Maximize Email Marketing Effectiveness
    We all know that today, high quality content that helps prospects and customers solve business problems is the most effective type of marketing. The trick is, how do we keep making those content-driven email relationships better and more profitable for all involved, marketers and customers alike? News & Notes
  • WRITTENT  |  THURSDAY, NOVEMBER 14, 2013
    [Content] Blog Writing: Answers to Top 9 FAQs
    Calls to action originate from your content strategy. Basically, it’s your content plan and posting schedule. If those aren’t available, find relevant content on the web and cite correctly and appropriately. Blogging Content Marketing Image Credit: LimeRed Studio. 1. Will I be a good blog writer? Yes, you will.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Content] Google is a lying liar that lies
    That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. In its rush to deliver content as it happens, real time, it tends to care more about filling the vacuum of trending breaking news than it cares about verifying. Google rewards exceptional content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 2, 2012
    [Content] 6 Boards to Consider for Your Pinterest Brand Page
    Pinterest is all about getting others to “pin” your content to their “boards.” To accomplish that goal, you’ll have to create your own boards that represent your brand – kind of like a digital corkboard for the world to see. Our infographics board features our own content and some of the best examples we see around the web. Stumped?
  • WRITING ON THE WEB  |  TUESDAY, JUNE 29, 2010
    [Content] Your Business and the Web: Getting Better?
    To publish and distribute content online? What kinds of results are you seeing from your online content marketing: money and profits? How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. know it’s completely changed my life and the way I work.
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Content] Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
    To read more content like this, join the ecommerce blog''s instant, daily, or weekly subscription. Content: Any guide to SEO success would be positively incomplete without a mention of content -- fresh and high-quality content, specifically. Duplicate Content: Generally, you should avoid this stuff at all costs.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Content] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
    The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. monthly or bimonthly content cadence is common. Where.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Content] 20 Expert LinkedIn Guides
    LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. easy ways to master content marketing on LinkedIn by iMedia Connection. Want a Job? links.”
  • BIZIBLE  |  TUESDAY, OCTOBER 6, 2015
    [Content] 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
    Use Your Handle To Inform Content. Growthhackers uses a distinct email handle that describes to audiences what’s in the contents of the email. This simple tactic allows email marketers to avoid using headline text to explain the contents of the email. Tease your content even more (green). Space is limited.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Content] Search and Social Lessons from the Zenith Social Media Marketing Conference
    For example, “This Facebook contest will drive 100 new leads in 90 days.”. • To crack the organic code, tap into human psychology; people like content tnat: makes us feel good, gives us answers, tells a story, or surprises us. Use a WordPress plugin to simplify the process of highlighting news, product, and other specific types of content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2015
    [Content] Does a lean start-up mean lean ethics, too?
    Is it ethical to seed new communities with false user-generated content? Every time I hear about the classic Catch-22 of online communities — it’ll have cool content once people use it, but people won’t use it until it has cool content — people bring up Reddit. By Kiki Schirr, {grow} Contributing Columnist.
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Content] Why Buyer Personas are Crucial to Inbound Marketing Success
    Also, you can utilize your contact database and other online tools to identify trends and patterns in the way leads are consuming your content online. Website Structure/Content. Your website should be tailored to both of those personas and feature messaging/content that reinforces the unique pain points each persona is experiencing.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 22, 2015
    [Content] 22 Expert Guides and Reviews of 200+ Social Media Tools
    As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Check out this post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Content] Coming clean on Facebook reach
    But they don’t only post good looking puppies, they also post a lot of very interesting content relating to their cause. Yes, the Muse is a real business with a real business model (selling job postings to employers) but they also have so much content (very helpful and insightful content!) The truth about Facebook reach.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Content] 7 B2B Website Best Practices to Enhance Your Online Presence
    Let’s examine seven best practices that will help you do just that. 1) Showcase educational content. By creating valuable educational content, you can address both information and past performance in one fell swoop. On the library page itself, users should be able to organize your content by topic or format type.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Content] 3 Performance Management Techniques for Digital Marketers
    The inductive approach relies on specific data to form broader generalizations: “When we offered W piece of content to X audience segment on Y medium, we got Z response rate. Therefore, we would do well to offer more W-type content to X segment in the future.”. 2. In other words, they keep their EAR to the ground. Follow @chrshorton.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 9, 2013
    [Content] Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
    “Jeff is an expert at generating great content on marketing through his Marketing Made Simple TV program. He works with his guest speaker to develop topics and a content outline that is innovative, informative and entertaining. As a guest on the program, I end the show feeling great about the content and the experience.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 26, 2013
    [Content] Digital Marketing: 10 Tips for your Programs
    Create content to move buyers through a process. If you know your buyers, you can craft strong content which moves buyers in your marketing pr ograms. The goal of your content should be to move prospects through a buying process. If you share valuable content gently in your digital marketing programs, you will earn trust.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2016
    [Content] Markie Award Winners Show How Modern Marketing is Done
    Content is King. It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the night was really something special, as we celebrated excellence in Modern Marketing. just got off the stage from presenting the 10th Annual Markie Awards. Lenovo.
  • SYNECORE  |  TUESDAY, JUNE 9, 2015
    [Content] 4 Reasons Why You Should Attend MINBOUND 2015
    Content Marketing. New Content Ideas. Coming up with ideas for new marketing content for your business and clients can be a challenge. In addition to providing educational value, conferences can spark fresh and new ideas for content. Learn. While this is an obvious benefit, it shouldn’t be overlooked. HubSpot COS. Sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 30, 2014
    [Content] Five reasons to be freaked out by the Facebook experiment
    The company’s data scientists enabled an algorithm, for one week, to automatically omit content that contained words associated with either positive or negative emotions from the central news feeds of 689,003 users. One takeaway of the study was that taking all emotional content out of a person’s news feed caused a “withdrawal effect.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 19, 2013
    [Content] How Siri and Google Now could change the social media landscape
    But if the conversations and content came directly to you — precisely where and when you needed it — would you ever choose to go to Facebook? Re-positioning the content source? They may find a way to monetize that gives Facebook and Twitter a cut of the revenue when they are acting as a content/social service. Agree?
  • VIDYARD  |  MONDAY, NOVEMBER 16, 2015
    [Content] Video Marketing Success Starts with Distribution, says Forrester
    Different people are on different platforms for different reasons and Forrester argues that your content must align with this. Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. What’s more, relying on organic traffic just doesn’t cut it any more.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Content] How Timeline Radically Changes Your Facebook Marketing Strategy
    The most recent posts that appear on a Facebook feed are now a direct result of the latest content being published. That means it's time marketers recognize that since Timeline is altering the shelf-life of Facebook content, we must now change the way we use Facebook. Otherwise, they'll likely never see your content. hours.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Content] 4 of The Hottest Trends in Publishing Right Now
    Everything from content format to technical infrastructure are shifting to accommodate digital readers , increase circulation, and drive more revenue for advertisers. There’s no question that the use of mobile devices has skyrocketed , with more and more people consuming content on smart phones, tablets, and now — even watches. Media
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Content] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    The guiding principle behind ABM is the opportunity to first identify the key target accounts that matter most to your company, and then attract and engage them through personalized content across web, mobile, and display ads. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. Period.”.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Content] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Even if you’ve crafted the perfect squeeze page, written amazing content, and gently encouraged your readers to sign up via email. So make sure that the subject line reflects its content. 3. Try to think of your subject line as a question, and the email’s content as the answer. If only things were that simple. But don’t fret!
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Content] How Publishers Can Increase Time on Site
    There are a lot of metrics that you can look at as a publisher to understand how well your content is resonating with audience members — pageviews, returning visitors, keyword performance, referrals, etc. Time on site is an indicator of how much and how deeply readers want to interact with your content. Create Great Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 28, 2016
    [Content] Is a career in social media marketing secure?
    If you look at job boards like Monster, there are still thousands of jobs out there specifying “social media” or its cousin “content marketing” in the job title. You can’t be effective on the social web without content. You can’t be effective distributing your content without social media.
  • SNAPAPP  |  MONDAY, MARCH 9, 2015
    [Content] How to Design a Quiz for B2B Lead Generation
    We talk a lot about why you should implement interactive content in your marketing program – for example, that DemandGen Report’s 2015 Content Preferences Survey found 91% of buyers prefer accessing interactive or visual content on demand. How will you demonstrate ROI on this piece of content? Here's a preview: .
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Content] Remarketing Advertising Strategies with Google Analytics
    Example- if you have un-gated content (free downloads/ no forms), you can retarget audiences with ads that target those who downloaded specific content, and have the remarketing ads offer additional content assets. Increase Conversions with New Remarketing Options. Here are some examples of what you can do now:  . Mobile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Content] How Do You Start Over After Building a Successful Blog?
    sense that more people just trust their networks for links to good content. Sure, I’ve built a nice audience to facilitate that, but only a select few of my network of friends and influencers share my content. (I’m not sure why, but I don’t stress about it.) sense that more people just trust their networks for links to good content.
  • READYPULSE  |  MONDAY, JUNE 17, 2013
    [Content] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
    Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Automatically score content to identify the best content and moderate unwanted photos. ReadyPulse will be able to filter the Instagram content that matches your contest requirements such as specific keywords so that you don’t have to sift through manually.
  • SYNECORE  |  WEDNESDAY, JANUARY 22, 2014
    [Content] Look Through The Social Window
    Repeat after me: “Bing” = Content Ideas. Consumer-centric social strategies acknowledge both the positive and the negative content from fans and followers. But, in order to maximize the return on your brand’s investment in its social strategy, your should use these comments from fans and followers to generate content ideas.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [Content] Savvy Toolkit - Ardath Albee's eBook Elusive Buyer 2.0
    I was lucky enough to spend yesterday at DemandCon where the always fabulous Ardath Albee gave a Keynote presentation on Capitalizing on the Content Marketing Continuum. Plus bonus content: Applying the " Moneyball " theory to B2B Marketing Some key hightlights include: Learn how to increase visibility into Buyer 2.0.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 27, 2013
    [Content] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    by Amanda Batista | Tweet this Lead nurture programs offer marketers the opportunity to distinguish a plethora of data points — from what content is being viewed, and key answers to progressive profiling question — to comments pages, and sidebar calls-to-action, and so much more. So we were able to jump right into program development.
  • SYNECORE  |  TUESDAY, SEPTEMBER 30, 2014
    [Content] Introducing Zappar: Augmented Reality Entertainment [Infographic]
    We introduce to you Zappar, an augmented reality experience that connects the physical world of things with the digital world of devices, allowing people to uncover a hidden world of content. Simply drag and drop your content and have a published Zapcode experience ready to zap in minutes. Click here to view the full infographic
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 21, 2012
    [Content] 3 Ways Mobile Insights Are Informing Online and Offline Marketing
    So how can mobile consumer data improve sales and marketing efforts? 1.     Using data for real-time content targeting. One particular application of CRM data in the mobile environment is a marketer’s ability to target specific customers with specific content in real time. Posted in Customer Experience Mobile.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Content] Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads
    These leads are in profile and actively consumed your content, so they are ripe for nurturing and engagement. Marketing Made Simple TV has been delivering sponsor content via Calls to Action for a long time, but now we can do more with your content. That’s right. sales leads). Eloqua/Oracle. Act-On Software. Citrix Online.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Content] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Content Marketing. Content marketing is about sharing insights that can one day lead to new business.  . Therefore website content should be updated based on these keyword audits. Continue to test content offers (Top of funnel) with trial/demo offers (bottom funnel). Get to it! . Be helpful and compelling.   Paid Media.
  • AGILE B2B COPYWRITER  |  FRIDAY, FEBRUARY 1, 2013
    [Content] Who Should Blog for Your Company?
    B2B Marketing Content Marketing Social Media Marketing Tips and How to social media marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
  • SAZBEAN  |  MONDAY, JANUARY 13, 2014
    [Content] 7 Benefits of Using Lead Generation Software
    Although it’s likely that your business adopts a multi-channel marketing approach, through elements such as content, email marketing, advertising and social media, lead generation software provides added value. This is where lead generation software can be invaluable. Let’s take a closer look at how this is the case.
  • B2BBLOGGERS  |  THURSDAY, JANUARY 19, 2012
    [Content] The Top Three B2B Marketing Themes for 2012
    CONTENT MARKETING. According to articles from the Content Marketing Institute , B2B Marketing Insider and the Marketing Leadership Council, content marketing will also be priority in 2012. Based on a survey completed by the Content Marketing Institute, budgets will increase significantly for content marketing initiatives 2012.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 16, 2013
    [Content] Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Featuring Contributions from Global Thinkers. Comments Thanks Jennifer – I''ve been blogging about LinkedIn since. ABSOLUTELY NEEDED!!
  • AVITAGE  |  TUESDAY, JULY 31, 2012
    [Content] 7 reasons an internal slide share library is an imperative
    recently reviewed the 2011 Eccolo Media 2011 B2B Technology Collateral Survey report which highlighted the importance of visual elements in content. Technology purchasers want more visual content. Content with embedded video was even more valued. Where are slides created in your company? How well are they shared?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 1, 2015
    [Content] The five things most marketers get wrong about personas
    Instead, we must be constantly focused on feedback that our personas–and the content we create to reach them. If we write our content for our personas, we should be able to see higher clickthrough and conversion rates when that content is found. If not, we must re-evaluate our content, and perhaps our personas.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 2, 2013
    [Content] Looking for best-practices BtoB demand generation? Start with fundamentals first!
    Buyer Personas improve every aspect of marketing (if done correctly- – from customer messaging to content marketing to sales enablement. Content mapping to buying process. You want to take those learnings and map your content to those process steps. How to Create Truly Useful Content Maps in BtoB demand generation.
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 10, 2010
    [Content] K’s Top Five for the Week – December 10
    Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. It’s a change driven by content marketing and shifting the focus from push to pull. Marketing is driven by content. Enjoy! There’s no doubt about it.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 8, 2014
    [Content] 12 Tips for Building and Managing a Bigger Sales Pipeline
    Automate as much as you can: This means reminders for next steps, the next steps themselves (based on activity triggers), content templates you can quickly customize for individual prospects, etc. Focus on great content: Be remarkable. Why do you need a pipeline in the first place? for you. You simply execute. And it works.
  • WEBBIQUITY  |  MONDAY, APRIL 4, 2016
    [Content] You’ve Discovered SEO Keywords, But What’s Next?
    While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads. Competitors : With a sophisticated content strategy, users will still find your site when searching for your competitors or related solutions. Group Your Keywords.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 12, 2011
    [Content] Are we killing our customers with engagement?
    They want to engage with content that amuses, teaches, or inspires them. They may want to engage with their friends about said content. By Neicole Crepeau, Contributing {grow} Columnist. Facebook is seeing a decline in use. Studies show that users are un-Liking business pages. The thing is, it’s our own fault. It’s just more noise.
  • INTEGRATED B2B  |  FRIDAY, MAY 8, 2015
    [Content] Inspire customer creativity with innovative case stories
    Content strategy Corporate propaganda Credibility Customer advocacy Storytelling Thought leadership Voice of Customer Voice of Industry case studyB2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. So why not use them to inspire innovation? Showcasing novelty. 2009).
  • SYNECORE  |  TUESDAY, MAY 26, 2015
    [Content] Is the Infographic Dead?
    Sure, they’re less ubiquitous than they once were, but they can still be an effective part of your content marketing mix. Additionally, B2B buyers are more likely to share infographics on social media than any other content type other than blog posts. Overall, it’s not the content type that matters as much as it is the message within.
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [Content] Why Your B2B Social Media is Failing (And What to Do About It)
    It’s nice to retweet other people, share content, and thank people for being fans. But if you don’t have a purpose for being there and aren’t providing valuable content, you’re doomed for failure. Identify who you want to reach, what issues they care most about, and then create content against this plan. Don’t give up.
  • ANNUITAS  |  THURSDAY, JUNE 11, 2015
    [Content] Two Reasons Your B2B Marketing Programs Are Failing
    Demand Process considers all elements that drive and convert demand at a people, process, content and technology level, and it spans both marketing and sales interactions with the buyer. Content marketing, email nurturing, etc., Again, you are looking at all areas of people, process, content and technology. Congratulations!
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Content] 10 Publishers Killing It on Instagram
    In particular, their #DeereSighting user-generated content (UGC) campaign has been crushing it on Instagram, achiving engagement rates more than 40% the norm for the platform. They are also one of the few publications incorporating video to promote their digital content. 3) Barista Magazine (Food). That's a lot of engagement going on.
  • NNC SERVICES  |  THURSDAY, APRIL 25, 2013
    [Content] Best B2B Facebook Marketing Tips
    B2B Marketing Behind the Scenes blog Social media marketing Facebook page marketing content social platform Every B2B marketer knows it’s a must to include Facebook in their social media strategy but more than often they seem to struggle to get results from a business page.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content] Meta Descriptions: The What, Why and How
    The more content I create and the further I dig into inbound marketing methodologies, the more I realize how important meta descriptions are, and how a powerful meta description can make or break. I’ve turned to the experts many times when it comes to understanding meta descriptions, and I’m here to share what I’ve learned. Meta descriptions.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Content] The Role of Marketing in B2B – What Should It Be?
    Their high IQs and detailed knowledge of ball bearings, chemical compositions or software code can put marketing into the awkward position of trying to translate detailed product specs into a piece of content that anyone might read. Content Strategy Will Save Marketing. The classic B2B company is often sales-driven or product-driven.
  • CHRIS KOCH  |  FRIDAY, MARCH 18, 2011
    [Content] 3 ways to link marketing to revenue without metrics
    In fact, our most recent thought leadership survey found that few marketers are measuring much besides consumption of their marketing content. I’m not saying that you should stop measuring consumption; but it’s clear that those kinds of metrics don’t give business people the answers they’re looking for when they ask about the value of marketing.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Content] 11 Remarkable Guides to Marketing, Search, and Life
    In the process of curating noteworthy content from the industry’s best minds, some posts and articles are discovered which clearly merit recognition, but don’t fit neatly into any online marketing category. Image credit: salesforce blog. What’s the best time to reach b2b sales prospects? And what really matters in life?
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