Page 104 of 290 Previous | Next 
  • AVITAGE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Content] Asking the Right Questions of Your Marketing Scoreboard
    Content Marketing content strategy marketing automation Your marketing metrics, or your scoreboard, should measure both activity and results.  Unfortunately it is the hidden insights into the relationship between the two that creates actionable intelligence. 
  • AVITAGE  |  FRIDAY, SEPTEMBER 14, 2012
    [Content] But it is so easy to Buy Technology
    Content Publishing Content publishing Video vignettes The message has been the same for more than two decades.  It is easy to buy technology.  All you have to do is write a check.  The technology […] The post But it is so easy to Buy Technology appeared first on Avitage.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Content] The Fundamentals of Increasing Web Traffic from Social Media
    At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. Here are some ways to make that happen: Use social sharing buttons on your blog content. And how can they get to this content? So, why not you?
  • SAZBEAN  |  WEDNESDAY, AUGUST 18, 2010
    [Content] Just the Right Amount of SEO
    And people trying to read your content won’t have a clear understanding of what you’re trying to say. SEO (search engine optimization) is very important tactic for any website. After all, most people use a search engine to find what they’re looking for online. Follow Best Practices. Choose Only Important Keywords. Thoughts?
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Content] The Seductive Power of the Dark Side [Rented Land]
    For years, John Battelle, entrepreneur, technology innovator, and the founder of Wired, drilled into media and marketing professionals the idea of NOT building your content house on rented land. Simply put, once you publish on someone else’s platform, you do not own the subscribers or assets associated with that content. Noise. Medium.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Content] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen. Content marketing is becoming more essential for success. Topic #1. Anna Lee (@annaleenyc) May 6, 2013. link].
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 20, 2016
    [Content] How to Create Your Facebook Ads Strategy
    Through a combination of thoughtful strategy and compelling ad content, brands from diverse industries can reach their market and communicate their brand’s value on this platform. She uses her experience as a marketing content creator and social media manager to connect companies to their customers through dynamic content.
  • ANNUITAS  |  TUESDAY, MARCH 1, 2016
    [Content] A Structured Approach to Demand Generation Analytics
    How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our  demand process optimization ? We Really we want to know the critical path of content offer and engagement channel dialogue that led to someone becoming a qualified lead, opportunity and/or closed revenue?
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 6, 2012
    [Content] Welcoming Find New Customers newest client
    We’ll be helping them in many aspects of b2b marketing, including buyer personas, content marketing, roadmap for a new target market, creating a content calendar, company collateral, blogs, marketing dashboard, sales presentations, business partner development, advertising campaigns and customer case studies. About Protegrity.
  • CONTENT MARKETING TODAY  |  FRIDAY, OCTOBER 2, 2009
    [Content] The Godfather Guide to Direct Marketing: Make Me an Offer I Can’t Refuse
    Share and Enjoy: Tags: Content Marketing Examples of Bad Content In Print Knowledge Center Marketing Basics Missed Content Opportunities News Tips & Mini-Guides direct mail direct marketing promotional mailings They did a lot of things right. They described how the restaurant and its cuisine were uniquely appealing.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Content] Want to Publish on LinkedIn? Now You Can
    Add whatever content you''d like to publish to the writing tool, then hit publish. You''ll also be able to follow others'' content without being a LinkedIn connection. Pretty simple to write, edit, publish, and measure your content, right? Because people go where the content is. Here''s how it works. Why or why not?
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Content] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Blogging: Easily create content that will help your business get found. Organize, schedule, and publish content in one place. CMS: Beyond content management, this is a content optimization system. HubSpot allows you to create content and add images and forms to your landing pages without using any code.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [Content] Account Based Marketing to Create Enterprise Sales Success
    Content should be based on prospect business imperatives,  not your product – We all know that promotional materials don’t help early in the buying process and should be saved until a company is getting closer to purchase, but that doesn’t mean all thought leadership is created equal.  all clearly support the account based sales model.
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content] Planning for 2015: Stop Making Stuff to Make Stuff
    Many of us are in the latter stages of finalizing our budget requests and resource requirements, but at the heart of what’s facing marketers in 2015 is our content. Aberdeen research shows that only 32% of marketers feel they are able to publish sufficient content to meet their needs. It’s time, people. What is missing? Register here.
  • B2B LEAD BLOG  |  FRIDAY, JULY 13, 2012
    [Content] Friday Wrap-up: This Week in B2B Marketing Tips
    How to Create 200 Hours Worth of Marketing Content in One Night. That content is one of the cornerstones of any effective marketing strategy is pretty well established. How to develop that content, however, is a problem for many, many organizations. How to Create 200 Hours Worth of Marketing Content in One Night. 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 5, 2015
    [Content] As digital ad options dry up, marketers turn desperate
    found a way to make money off of other people’s websites, the best content websites in the business in fact.” We display our ad to their huge audience on their copyrighted content and we don’t have to spend a dime creating content of our own? Should I have the right to dictate how that content will be consumed?
  • WRITING ON THE WEB  |  THURSDAY, JULY 29, 2010
    [Content] How to Make Social Proof Work Online
    Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Biggest Challenges for Online Content Marketing? Do some client recommendations work better than others? Photos and links to web pages that tell about the person are ideal. Share this on Bebo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 21, 2015
    [Content] The Business Case for Blab: Trust Acceleration
    It’s a content-creation machine. want to share an extraordinary piece of content with you. It's a content-creation machine. The new streaming video platform Blab is all the rage. Is it really this good? In fact, this is the best social technology I have seen since Twitter. think the potential of this platform is vast.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Content] Three Ways Personas Improved My Marketing
    Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. wanted to play with the marketing automation software and start blasting out content. But was content marketing (or marketing at all) a service PR firms were comfortable providing?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Content] 10 New Google Algorithm Changes Announced
    What caught my attention and IMO applies to industrial marketing, are these four changes: Snippets with more page content and less header/menu content: Google’s explanation: This change helps us choose more relevant text to use in snippets. The result is more relevant titles that are specific to the page’s content.
  • WEBBIQUITY  |  TUESDAY, JANUARY 14, 2014
    [Content] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
    Rachel Katz offers “five tips you can use to create engaging conversations on Twitter,” from having a purpose (“It’s good practice to begin with a purpose for each piece of content shared on social media platforms. Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. Utilize Twitter advertising?
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 16, 2015
    [Content] Lead Scoring’s Worst Enemy: “Stuff Marketing”
    Content marketing, being a bit more neutral in the marketing spectrum, requires a healthy mix of creative art, and scientific management. This mix is why content marketing often effectively supports lead scoring, as both share the same units of measurement – namely, conversions. Share your own opinions in the comments below.
  • HUBSPOT  |  FRIDAY, JANUARY 25, 2013
    [Content] How to Transform Yourself Into an Agile Business Blogger
    the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. Editorial calendars help marketers set and maintain their content strategy. Be Open to New Content Formats. Create an Editorial Calendar. Newsjack.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 18, 2013
    [Content] How To Recognize Ambassadors in Social Media
    A matter of context, content and synchronicity Now, with the ubiquity of social platforms and mobile technologies, companies and organizations are investing more in social media influence marketing campaigns. Social Media Influence Appinions Augure Business Evy Wilkins marketing Media Influence Social Media Marketing Traackr
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Content] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
    With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. Converting casual visitors into dedicated email subscribers is a great way to build up your readership and generate a community of content evangelists who will go to bat for your content.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 5, 2010
    [Content] Neuromarketing: This is your brain on advertising…
    That advertising and content that appeals to our primitive emotions (sex, food, danger,pleasure) will get our attention better than long text of facts, figures, and logic. And yet, we don’t approach content creation that way. Related posts: Attractive Content: Speak to the brains. What does this mean to marketers?
  • CONVERSIONATION  |  THURSDAY, NOVEMBER 15, 2012
    [Content] Social Business: Four Real-Life Truths about Collaboration
    Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Agility and content are not a fad Forget about the real-time economy for a moment. Knowledge and content. Some facts and data. and collaboration. That’s how we often describe it.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 20, 2010
    [Content] Tips for using online video to engage prospective buyers
    Companies today need a Chief Content Officer. Tags: Buying Process Chief Content Officer Content marketing Demand Generation Lead Nurturing Lead Scoring Management best practices Marketing Marketing Automation Remarkable content Sales 2.0 But we want to make sure you do it the right way. trust and communications).
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Content] 5 Ways to Get Personal With Your Audience at Scale
    If you’re spending more time aligning your campaigns and content in a cohesive manner than distributing them, it may be time to review your go-to-market strategy. While quality and timely content is often more important than the quantity of content, your team needs enough content to fuel their programs.
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Content] 5 Myths About Copywriters You Believe
    Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Content marketing is now a  $118 billion industry , and it’s growing each year. Market research and content targeting.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Content] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” Create a content calendar. Tweet How easy it is for the mighty to fall.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 23, 2014
    [Content] The best social media books for your holiday reading
    dense topic but a surprisingly easy read since it is jam-packed with ideas and tips to safeguard your online presence and content. One of my favorite business books in recent years, Wharton Professor Jonah Berger uses real research to explore what ignites ideas and content both online and off. Contagious: Why Things Catch On.
  • SNAPAPP  |  THURSDAY, OCTOBER 22, 2015
    [Content] Gifographics: 5 Keys to Unlocking A More Powerful Infographic
    But marketers are starting to catch on, applying high-quality animation and interactivity to their content marketing to see amazing results. If the term or its application is confusing, keep reading - we’ll cover the five keys to unlocking this new content type, and how marketers can benefit from adding motion to their content.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Content] Tracking and Increasing Audience Engagement
    The way people consume content has changed. Publishers spend valuable time crafting beautiful newsletters, advertising campaigns and sponsored content , yet so little focus lands on who receives these messages. To achieve this level of detail, you’ll need to categorize your content. Analyze Content Type. Topic Tagging.
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Content] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    fictional sales team explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Relevant content is one of the key reasons prospects choose to do business with you. Convert! Retargeting.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Content] 5 Ways to Modernize Your B2B Branding and Marketing Online
    Make your site responsive, so it will automatically optimize for whatever device the user is accessing it from, and make sure the navigation is easy to use and the content is readily digestible. This proactive approach made them more of a content expert in the business industry. Fresh Colors and a New Logo. Sleek Design / UX.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 18, 2016
    [Content] The Contextual Inbox: Moment-of-Open Email Marketing
    Contextual email is replacing traditionally static templates with dynamically chosen content. Meaning, as the recipient opens the email, the template populates with the most relevant content based on real-time variables. Long-term campaigns can be fitted with moment-of-open technology, extending content life and engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2015
    [Content] Lions and Tigers and Buyer Personas … Oh My
    But we also get into some pretty awesome discussions on the Verizon-AOL deal, why sender-centered content  is killing some businesses, and the critical difference between an audience and a customer. Our content is free because of their generosity. Create smarter, faster content through gShift’s proprietary data. Sort of.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2016
    [Content] Six thought-provoking and profound marketing trends
    Blog post on self-driving cars and the future of content. Our content is free because of their generosity. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! The report goes on for 213 pages.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, APRIL 9, 2014
    [Content] Marketers Need to Get Their Stories Straight
    As marketing professionals we all know the importance of storytelling, and with the current hyper-focus on all things content marketing, being able to tell stories is not just arequirement for modern marketers, but is magnified by the different ways in which your stories can be disseminated. Producing enough content. Content Ahoy!
  • BIZNOLOGY  |  MONDAY, FEBRUARY 16, 2015
    [Content] Infographics are excellent for reaching APAC markets
    When you target and personalize your content, the result is an increased engagement and return on your investment, as it would be with any other marketing effort. Content Marketing Social Media Marketing Viral Marketing APAC Infographic marketing Infographic of Infographics Photo Credit: Sociagility.com. Most Popular Infographics.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 28, 2013
    [Content] Overcoming a Dry Spell: 8 Sources for Blog Inspiration
    Rather than force yourself forward in the blogging process, take a step back and look for innovative ways to come up with content and save yourself time writing and brainstorming. Internet Marketing Blog Business Content marketing Internet marketing marketing public relations social media social media marketing Photo credit: Wikipedia.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 30, 2013
    [Content] The Future Of Marketing E-Book
    Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want. Most people think marketing is the same thing as advertising. To This was my prediction about the  future of marketing.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Content] 3 Key Takeaways from Social Media Marketing World
    Content is King, and Engagement is Queen. In every session throughout the conference, the same message resonated: you are nothing without your audience, and your audience craves great content. Here are a few tips to keep in mind as you develop your content: Keep it simple. Be transparent in your content. Be accessible.
  • B2B MEMES  |  TUESDAY, JULY 13, 2010
    [Content] Journalists as Buzzword Killers
    A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. But in content marketing, they are disastrous. As he says, “when content marketing looks like a product promotion it gets ignored like a product promotion.”. leading. unique.
  • SYNECORE  |  TUESDAY, AUGUST 11, 2015
    [Content] Inbound Marketing : Out with the Old, In with the New [Infographic]
    Infographic Transcription: Inbound Marketing : Attract customers by providing useful content they are searching for (eBooks, Whitepapers, Blogs, Infographics). Finding it hard to track return on investment with your outbound marketing efforts? Click Here to View the Infographic. 1-25 : Inbound - $37, Outbound - $102.
  • SYNECORE  |  FRIDAY, JANUARY 22, 2016
    [Content] 6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI
    Marketing automation has the ability to enhance the impact of your content, capture lead intelligence , increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand. To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Inbound Marketin
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Content] Savvy Week in Review: December 2
    Is Your Content Ready to Mobilize? George provides some compelling statistics about how much more content tablet users consume than mobile phone users. We need to start tuning our content for executive users and their tablet addiction! Struggling to measure content marketing success? Enjoy the weekend!
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2012
    [Content] 20 B2B Marketers Losing their Brand on Pinterest
    Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Pinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest. IBM Juniper CSC. CSC
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Content] Twitter is dying—and it’s all your fault
    Tribes are killing Twitter. I’m a content curator and I spend time every morning reading content and sharing the best of what I find that day, on topics like social media, technology, marketing, and website and mobile design. When I first started curating content, I used LinkedIn groups as a source. That’s where the problem is.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 9, 2015
    [Content] MadLibs And The Marketing Reformation
    Content MarketingI’ve been enjoying Josh Bernoff’s blog, Without BS: be clear, be brief, and don’t be boring , where he parses corporate communications to separate the brisket from the balderdash. However, over the past few weeks, I’ve found myself reacting to his posts with mixed emotions. At times, I fist-pump and cheer, “Preach it, Josh!”
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Content] What are The Most Popular Social Media Tools?
    You have your content. Now how do you keep track of it all and make sure your content goes out consistently on a daily basis? Along with scheduling content within the Buffer dashboard, you can also install the Google Chrome extension and schedule content as you navigate the internet. Curate and Share Third-Party Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 3, 2016
    [Content] 8 Practical applications for influence marketing
    The ability for everyone to publish content has democratized influence, creating a new class of “citizen influencers” who hold great power over their loyal audiences. Content ignition. I’ve written extensively about the fact that battling overwhelming information density is the number one issue for marketers today.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 13, 2011
    [Content] 10 Ways to Use Social Networks for B2B Marketing
    Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Content] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content.  Website theme:  Provide information, articles, and advice; provide educational content. Website theme:  Promotional with benefit content; provide evidence of your services.
  • CONVERSIONATION  |  FRIDAY, OCTOBER 14, 2011
    [Content] Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing
    For many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. Web analytics offers enormous possibilities for those able to take all out of it. However, if you want to go a step further and know the efficiency, [.].
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Content] Beyond the Blog
    Take “content marketing.” ” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 28, 2013
    [Content] Big News: Marketing Made Simple TV relaunched today – bigger and better!
    Today it is also: World-class video content creator. They need great video content and warm sales leads. I’m thrilled that Marketing Made Simple TV now offers all of those. Silver package – syndicated show with Calls to Action – plus great video content. Click to share on Twitter.  Please RT. link]. Please RT.
  • ANNUITAS  |  THURSDAY, JUNE 9, 2016
    [Content] Buying Triggers and Why They Matter
    Like it or not, in the course of our daily lives we are exposed to and consume so much information and content that buying something or acquiring something including experiences, goods, food or resources is always on our mind. For examples of how to utilize triggers in marketing content, read the evergreen post by Velocity Partners.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Content] Is Social Media BS?
    Mike’s answer is to shift to inbound marketing: think like a publisher, produce valuable and interesting content, share it where people are talking about your industry or the types of problems you solve, and let buyers come to you. Content powers social media success. But it’s only one part. Fix it. You have to earn it.
  • DIGITAL B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Content] Three Social Media Lessons Learned
    In Practice Social Media Allison Aldridge-Saur content marketing Kevin von Duuglas-Ittu Maureen Blandford michael brenner ROI ThanksThere is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Content] 3 Life lessons that led to social media success
    Mindful content is the first step in the journey. I had been running in the corporate rat race for more than a decade. I was fed up with the pressure and decided to burn my boats and jump into the water. But my content was primarily motivational quotes from others. By Dr. Amit Nagpal, {grow} Community Member. Let’s begin.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Content] 8 Guaranteed Ways to Increase Social Media Reach
    Share Useful, Valuable Content: It's not just enough to promote your presence. Make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content. And if those people like the content that their friends are sharing with them, they may be inclined to become direct followers of you, too! 5.
  • SYNECORE  |  SATURDAY, JUNE 28, 2014
    [Content] The 9 Website Performance Metrics That Matter
    You should be seeing an upward trend in your unique visitor traffic, suggesting that your content is being successful at driving new visitors to your site. higher percentage of repeat visitors suggest that prospects are finding your content interesting and informational enough to come back for more. But how do you ensure this?
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Content] How to Audit Your Website for Improved SEO and Conversions
    Here are some of the top benefits from a marketing perspective: Improving Website Performance: Website audits usually evaluate a site not only for its content but also for its technical performance. throughout the content of your website. Is your website content high quality? Is your website content search engine optimized?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Content] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Test: Copy length and content; image quality and subject matter. 3. Stagnant Page Content. Comment box: allows comments on any site content, such as a webpage, article, or photo.
  • ANNUITAS  |  TUESDAY, FEBRUARY 4, 2014
    [Content] Why Organizations Should Stop Focusing on Lead Nurturing Campaigns
    When lead nurturing is developed from a tactical “campaign” perspective i.e. a one-time event, it eliminates the ability to align the program content to the buyers purchase path. Figure 1:  Lack of Content Alignment to Buyers Purchase Pattern. Clearly, not best practice. Author: Carlos Hidalgo @cahidalgo is CEO and Principal, ANNUITAS.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Content] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    After a while, the same old content we depend on feels, well, old. But if you''ve been pulling ideas and links from the same places for a while, it''s hard to think new content sources. You don''t need to go far to find content to put in your emails or ideas on how to position you next email send -- you just need to know where to look.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Content] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    She enjoys helping businesses create content their customers and prospects will love. While content may be king, an image is still worth a thousand words, and potentially even more. According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content.
  • MARKETRI  |  TUESDAY, MARCH 26, 2013
    [Content] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
    It constantly crawls the internet for mentions of the individuals you’ve targeted and provides you a link to the full content. For GaggleAMP to work, your firm’s content marketing champion must first create a “gaggle,” which is a group of social media users who have agreed to share a firm’s messages and content.
  • ANNUITAS  |  TUESDAY, JULY 15, 2014
    [Content] Marketing & Sales Misalignment…the Impact
    Content is ineffective. If the marketing organization is producing lovely, glossy, well-written white papers and collateral without talking to the sales organization, how does marketing know whether or not the content is actually assisting sales or converting prospects to customers? It It doesn’t. Leads” are rejected.
  • HUBSPOT  |  MONDAY, JULY 16, 2012
    [Content] Companies That Auto-Publish to Social Media Generate 50% More Leads [New Data]
    And it's auto-publishing your blog content to social media. There are a few things to keep in mind: 1) Optimize your blog titles and content. First, short tweetable statements help your readers find new copy to pull into their updates when they share your content via social media other than just your title. Turns out, there is.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 28, 2010
    [Content] 8 Things I Learned about Social Media and Social Networking in 24 Hours in Toronto
    Whenever I speak with clients about social media strategy, the subject of content curation always comes up. Imagine how surprised I was when members of a start-up company from Toronto, ConnectedN , were excitedly talking about their software platform which helps businesses automatically curate and publish content. Think Canada! Maybe.
  • VIDYARD  |  TUESDAY, OCTOBER 27, 2015
    [Content] The Coles Notes of MarketingProfs 2015: Making Marketing Magic
    Topics range from optimizing content for search and mobile to writing for marketers. Living and breathing in the video content world, I opted for a session on developing a content strategy to grow your audience. Content Rules! In this workshop we learned about how building great content starts with building trust.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Content] The Essential 8: Marketing Reports You Need
    By examining your paid program vendors side-by-side, consolidating the data across vendor and channel, you’ll get a much clearer idea of which vendors to keep using, and which aren’t worth your time. 5) Content Program Performance. How much profit was made last quarter vs. last year? Where are we exhausting our lists? 3.
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Content] Why Your Keyword Strategy Is Incomplete Without User Intent
    User intent'' is a concept that’s known to most SEO professionals, but unfortunately, used by too few. I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. Or by using a pet-safe product?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Content] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Sales Readiness. The Offer.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Content] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    Content drives leads into the funnel; content nurtures leads into sales opportunities. Proper content marketing is the fuel that drives prospects into the funnel. Mosenson himself is a national thought leader on lead management and writer of several ebooks on lead generation and content strategy. Why the alignment? 
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Content] Email marketing: Overcoming message overload
    First, create quality content.  And as a bonus, not only will good content optimise email success, but it can feed other activity such as social media, events and PR. You have top quality content, a carefully crafted subject line and a sparklingly clean database; now be sure to strike when the time is just right. 
  • SAZBEAN  |  FRIDAY, NOVEMBER 18, 2011
    [Content] How to Write SEO Friendly Blog Posts with These 13 Questions
    The Google Panda update ranks websites that publish crappy content lower than sites that offer detailed, meaningful content. That’s good news for you because you want to create content that makes the web better, right ? But how do you create that kind of content? Question #1: Is what you wrote original? News & Notes
  • WONDERING OUT LOUD  |  WEDNESDAY, JUNE 1, 2011
    [Content] Social media without strategy is the black hole of communications
    Everything you produce – blog post, tweet, podcast, Facebook update, YouTube video – every last scrap of content is being hurled into a void so dark and vast it will only be consumed by those who happen to trip over it. I’ve seen it before. A lot. Black Hole : A region of space from which nothing, not even light, can escape.
  • WRITING ON THE WEB  |  THURSDAY, JULY 22, 2010
    [Content] Top 10 Tips for Creative Blog Writing
    We were having a book signing party to celebrate the publication of Rob’s first two novels, Die Laughing and Future Schlock. I’m sharing with you here my speech, because there are some tips for writing creative content not only for novels and fiction. The Nuances of Writing About Yourself on the Web: 10 Content Marketing Tips.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Content] 6 Jobs the Best Social Media Managers Actually Do
    Here are the six roles that the best social media managers play. 1) Content Creator. Content is a key component in any marketing function, and social media is no exception. Even if you have dedicated bloggers and ebook writers, that content still needs to be adapted to each social network. Skills Necessary. Skills Necessary.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 12, 2012
    [Content] WordPress Joomla and Drupal Oh My – Choosing the right CMS for you
    When it comes to popular open source content management systems such as Joomla, WordPress and Drupal, disagreements over the pros and cons of each can take on almost religious or ideological overtones. Or sound like the conversation blindfolded people might have in describing an elephant. One B2B Web Strategy
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 19, 2016
    [Content] Publish or Perish and What It Means For CMOs
    They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish. Can their approach provide the level of control we need to support our content governance needs? 5.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Content] A Social Media Strategy for B2B Marketers
    It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong. LinkedIn. SlideShare.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 11, 2013
    [Content] 4 Keys to Building Trust with Inbound Marketing
    You have to engage your site visitors and followers on social media with interesting content and messaging so that they like you. Blogs and content with no attribution to anyone or anything really make me wonder. have had my original content copied, borrowed, riffed upon, with no attribution. Do you publish valuable content?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Content] 4 Tricks To Master The Magic Of Modern Lead Generation
    First, you have to publish content on your website that will get found by prospects as they are researching a solution to their problem. This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. If it’s the latter, here’s how. It’s no magic trick.
  • ANNUITAS  |  THURSDAY, MAY 21, 2015
    [Content] Why Buyer Personas Are Not a Waste of Time
    So spend a day with your content team talking about how your customers buy, why they buy, and why they don’t buy. This is far more telling than your internal content team trying to cobble together a buyer journey with no customer influence. A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” Really?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Content] 18 Expert Guides to Using Google+ for Business
    So what are the best practices for posting and sharing content on Google+? Effective Content Marketing on Google Plus: 5 Tools to Measure Success by Content Marketing Institute. Until now, that content was locked up in the platform, however. making it a critical component in an overall web visibility strategy. Dustin W.
  • SAZBEAN  |  MONDAY, MARCH 30, 2015
    [Content] Running Contests on Social Media
    Content Social Media Social Networks content strategy contests social media strategy You can’t win if you don’t play. It’s an old adage many a lottery player has used to defend their predilection for gaming. What’s a contest without a prize? In doing so, you accomplish many things.
  • SAZBEAN  |  TUESDAY, OCTOBER 26, 2010
    [Content] Blogging in a Vacuum
    Tags: B2B B2C Business Content Marketing News & Notes Social Media Social Networks Strategy blog blogging blogs content strategy digital strategy internet marketing strategy web strategy
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Content] How to Create a Video Marketing Strategy You Can Be Proud of
    Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. Yet when I ask the simple question “are you proud of your video content or your video marketing strategy”, the answer is typically a muffled, very humble, “no”. Or maybe not. Watch Now!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 5, 2016
    [Content] 7 Quotes From 7 CMOs About Building a Modern Marketing Organization
    Content Development. "We have a dedicated team that’s focused on content strategy and on creating what I call the content supply chain, mapping out where all the sources of content come from. Do we have the content already? How do we create new content? Who creates the content? This allows.
  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Content] 3 Big Questions With SEO Expert Chuck Aikens
    “Twitter, LinkedIn and Facebook — they want you to build your content inside their systems.” We look for and train people on target audience development, keyword research, content optimization, copywriting, technical SEO audits and HTML coding. Aikens : Great SEO programs will be about great content.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Content] Simple Tricks to Use Social Media Effectively
    We recommend scheduling 15 minutes each day on your calendar for sharing or interacting with content on social media. Utilize content already available to you. Your company’s blog is a great place to start when looking for content to share socially. When you’re new to social media, it can be scary. Be present. Don’t be afraid.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 25, 2016
    [Content] Five simple ideas to cut your blogging time in half
    It still takes time of course, but today I can deliver a lot more content for a lot less time than I did a few years ago. Here are some ideas you can use to become dramatically more efficient with your content creation. Here is an amazing way to efficiently create great content with fresh ideas. Never face a blank screen.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Content] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Encouraging your advocates to share your content and join in discussions can help your brand become a part of the conversation organically. Authentic, user-generated content. Content marketing drives a lot of buying decisions—86% of respondents review vendor-focused content when making decisions. Enlightened peer reviews.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 8, 2010
    [Content] Poll: What Blogging Platform Do You Use?
    Related posts: Content Marketing Poll: What Bugs You About Your Blog? Tags: About Blogs Content Marketing Managing Your Ezine & Blog Tasks blog marketing business blogging business blogs content marketing with blogs Online Marketing Online Surveys & Market Research. WordPress Becoming Popular Blogging Platform.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Content] 4 Metrics to Track ROI in B2B Online Marketing
    It starts with content. Lead generation through content. Content downloads. name and email address) in exchange for substantial pieces of content like guides, books, and long-form articles. Each user who downloads a piece of content indicates return on your content marketing investment. Impressive, right?
<< 1 2 ... 102 103 104 105 106 ... 289 290 >>