Page 104 of 325 Previous | Next 
  • ACSELLERANT  |  WEDNESDAY, JUNE 4, 2014
    [Content] Capturing the Voice of Your Customer
    B2B Video Content Marketing Capturing the Voice of Your Customer Visual B2B Stories visual b2b storytelling voice of your customer research Voice of Your Customer Research provides excellent source material for a host of business critical items including product strategy, sales messaging and customer service.
  • LEADSLOTH  |  TUESDAY, AUGUST 31, 2010
    [Content] Great B2B Email Copywriters: Where Are You?
    Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. Tags: Email Marketing content marketing copywriting
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 3, 2010
    [Content] Buyer Roles, Buying Stages, and Perception Challenges
    We looked earlier at the evaluation of existing content assets that can be done at each stage of the buying process, and for each buyer role involved. A similar exercise needs to be done to assess where the need for content is greatest. From here, we will know the ideal messages for buyers to absorb.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 18, 2010
    [Content] 6 Ways to Survive the Content Marketing Jungle with an Amazonian Approach
    When it comes to making your way safely through that jungle, who better to turn to than the ultimate content marketing warrior, Amazon.com ? In fact, Amazon.com is a superb content marketer. As it is so often with content marketing, you can emulate the best practices of the really big players with a fraction of their budget.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Content] Case study: Social media success in regulated industries
    Every piece of content must be reviewed by an attorney, and often an outside compliance agency. And yet … BPV is a content marketing machine. The content team became data-centric so they could produce content based on what the numbers were telling them. STRATEGY BEYOND CONTENT. We’re regulated.”. Figure.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Content] Content Strategy Lessons from 2 Big, Successful Companies
    One of our marketing contacts at a large global relocation business is new to marketing automation and some of the other technology and processes that are commonly enlisted in service of today’s content strategy. The rich get richer: Content advantage for the top dogs. Basic principles of a ‘content-first’ philosophy.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 10, 2009
    [Content] The B.E.S.T. Method for Content Strategy (what you do before Content Marketing)
    Core point: Don't start executing on your content marketing until you have a sound content strategy. You wouldn't build a car without a step-by-step plan, but many of us create an eBook , Facebook page, web content or custom magazine without a content strategy. content strategy in Get Content Get Customers.
  • VOLACCI  |  TUESDAY, AUGUST 20, 2013
    [Content] [Podcast]How Do I Curate Content?
    Volacci Marketing Expert Leigh Carver answers the question, "How Do I Curate Content?" This is the third in a three-part series describing the " what ", " why " and "how" of curated content. Are you considering adding curated content to your marketing strategy? Transcript: So you''re ready to start curating content.
  • READYPULSE  |  MONDAY, OCTOBER 3, 2016
    [Content] 5 Ways To Amplify Your Social Campaigns
    It only makes sense that you’d want to do everything possible to ensure your content reaches as many relevant consumers as possible. You need to have a strategy and apply best practices to get your content in front of as many of the right people as conceivable. Harness the Power of User-Generated Content. Focus on Engagement.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 14, 2014
    [Content] Freedom, Creativity, and Social: How Targeted Content for Millennials Works
    If brands want to turn those cynics into believers, creating targeted content that reaches young consumers where they are and in the language they speak is the best way to do it. Understanding these characteristics will lead to a winning social media content strategy. Freedom. Millennials, now numbered at 2.5 Creativity. Social.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 1, 2015
    [Content] Social Content Creation: Today’s Word of Mouth
    But competition is fierce: Social content creation is coming from all corners of the Internet, vying for consumers’ attention, and more brands are packing into small spaces in an effort to increase their market share. Some industries have found more success than others when it comes to driving referrals through social content creation.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Content] How to Easily Design Images Like a Pro [Live Webinar]
    Content Creation Design Daily"A picture is worth a thousand words.". We've all heard this saying before, and to marketers, it's becoming increasingly true. Images can help businesses suceed -- tweets with images result in 18% more clicks , and 17% of marketers are planning to increase their use of visual assets in 2015. Do not fear!
  • BIZNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Content] How to Measure Digital Marketing With Observer Effects
    The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle. If your content is deep enough, it will take multiple sessions for an engaged user to consume it all. Image courtesy of Wikipedia. Legal limits.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Content] 3 Questions to Ask When Creating College Degree Pages
    Your degree page content is critical for student recruitment and college retention rates. Does the content mean something to a 16-year-old? What tactics do you use when creating content for university degree pages? Content Marketing Higher Education content higher ed higher education Marketing Annual events.
  • I-SCOOP  |  MONDAY, DECEMBER 20, 2010
    [Content] Content and conversion: 8 recurring landing page mistakes to avoid
    In the end, many content marketing goals are about conversion and include landing pages. Content and marketing optimization Web content Bryan Eisenberg Ion Interactive Jeffrey Eisenberg landing pages We covered the paper before somewhere else and originally it contained 7 landing […].
  • AVITAGE  |  FRIDAY, SEPTEMBER 14, 2012
    [Content] But it is so easy to Buy Technology
    In the past month I have been in two conversations with marketers from Fortune 100 companies about the increased demands for content by their organizations. In both cases demand for video content had become a priority as well as a concern because of the cost. Content Publishing Uncategorized Content publishing Video vignettes
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [Content] Learn How to Steer Your Content Marketing Course From Offshore Sailing School
    You can learn a lot about content marketing online. Although they have been doing this for a long time, there is nothing dated or old-fashioned about their approach to content marketing. Does their approach to online content marketing work? Veteran Sailors, Steve and Doris Colgate, Make Sailing Come Alive on the Web.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 16, 2014
    [Content] Measuring Content ROI Requires the Right Tools … What Are They?
    Similar to the use of money-management software, content marketers have many options when identifying the right technology infrastructure to enable them to properly measure their content ROI. Isn’t the calculation simply: Yes, this is the calculation for content ROI; no, it’s not that simple. Infrastructure?
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 29, 2015
    [Content] How to Tailor Content Distribution Throughout the Fashion Life Cycle
    Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? Content amplification will achieve optimal results if your brand’s marketing efforts are tied into the corresponding stage of the product life cycle. Growth. Maturity. Decline.
  • CONTENT STANDARD  |  WEDNESDAY, JUNE 17, 2015
    [Content] Despite Customer Demands for Video Content, Brands Struggle to Deliver
    Consumers crave video content from brands—on the Web, social media, or email, Animoto reports. In fact, 70 percent of marketers say video is more effective at generating conversions than other types of content. Brands can start to think about new ways to utilize video by content mapping. Consumers Love Video. Video is dynamic.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2011
    [Content] 3 Ways to Extend the Reach of Existing Content
    It's tough to find the time (and people) to create new content from scratch. But before you make an effort to create new content, are you making the most out of your existing content? The fact is, there are always opportunities to leverage existing content for extended reach. Design the Initial Piece of Content.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 14, 2011
    [Content] We invite you to check out Find New Customers on Linkedin
    Filed under: Business relationships , Content marketing , Demand Generation , Fearless Competitor , Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Management best practices , Marketing , marketing campaigns. B2B Demand Generation | Follow Find New Customers on Linkedin. Thank you!
  • ANNUITAS  |  TUESDAY, AUGUST 19, 2014
    [Content] Lead Nurturing Isn’t a Stage in the Sales Funnel
    We should be looking at a holistic buying process and then if we want to align that to a funnel that’s fine, but we should be looking at what does our Engagement content have to say? Nurturing has to be a holistic part of demand generation, connected to nurturing and also connected to content. We eat it up.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Content] A Brief History Of B2C & B2B Content Marketing
    From creating content for search engines today we are in the age of original content in all forms across platforms and screens This is the age of content creators for multiple screens. Content is finally finding its way forward with marketers coming to terms with original content being the cream.
  • SNAPAPP  |  TUESDAY, JANUARY 12, 2016
    [Content] 5 Most Common Interactive Content Mistakes
    We checked all the boxes — develop content , run by the marketing director, post to website — but our work is just not capturing leads or driving conversions. Here are five of the most common interactive content mistakes and easy solutions to rock your next campaign: . There’s a lot of bad content out there. Bad Design .
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Content] 5 Tips for Successful Marketing Automation Integration
    Really knowing and understanding what type of content a lead will be presented will depends on where they are at in the buying cycle, how interested that lead is in your products or services and how often the lead will be contacted all need to be well documented and thought out. Content marketing plan should be in place.
  • TYPE A COMMUNICATIONS  |  TUESDAY, AUGUST 2, 2016
    [Content] Sleepless in the C-Suite: What keeps CMOs up at night?
    B2B Marketing C-Suite Marketing Strategy Aon Branding Buyer Journey CMO content marketing strategy Creativity Customer Journey storytellingAugust 2, 2016 “What keeps you up at night?” For marketers, there’s plenty. The annual Tech Heads survey of marketing directors and business buyers points out exactly this. This year’s. read more.
  • TYPE A COMMUNICATIONS  |  TUESDAY, APRIL 12, 2016
    [Content] 7 Reasons Why Your Marketing is Failing and How to Fix Them
    B2B Marketing Leadership Marketing buyer's journey content marketing leadership marketing Self-leadershipApril 12, 2016 There’s a lot of change happening in marketing, and it’s not going to slow down. Ever. I talk to many marketing leaders who realize that just keeping. read more.
  • MARKETING ACTION  |  FRIDAY, MARCH 1, 2013
    [Content] 3 Twitter Tools That Help You Manage Your Account(s)
    There are plenty of search capabilities in the free version, but there’s also a Topsy Pro edition, which provides deep analytics for discovery into the activity, engagement, and influence of your company’s shared content and conversations. If you Google “Twitter Tools,” get ready to be bombarded with about 1.3 billion search results. Topsy.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 13, 2011
    [Content] Find New Customers congratulates the Demand Generation Experts in BtoB Magazine
    Filed under: Business Strategy , Buyer Personas , Chief Content Officer , CMO Challenges and Opportunities , Demand Generation , Fearless Competitor , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing Automation , marketing campaigns.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Content] SearchCap: Machine learning, content marketing & search rankings
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Machine learning for large-scale SEM accounts Jul 1, 2016 by David Fothergill Can machine learning be applied to your PPC accounts to make them more efficient? Marketing ROI Cmo cognitive technology
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Content] Pre-Jam Masterclass SEO – Content Jam 2016
    Opentopic blog >> contentjam.com From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive the rankings and targeted traffic. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Content] How do you build a content strategy
    Opentopic blog >> opentopic.com I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is finding an authoritative voice for our brand in a cluttered and competitive category. Specifically, the. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Content] How do you build a content strategy
    Opentopic blog >> businessesgrow.com I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is finding an authoritative voice for our brand in a cluttered and competitive category. Specifically, the. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, MAY 4, 2016
    [Content] Increase Your Marketing ROI with Free Content
    Opentopic blog >> entrepreneur.com Attend our free, live webinar covering how to maximize your profits and productivity with cloud-based apps. Tune in 5/12 at 9 a.m. Register Now » Increasing your marketing return on investment (ROI) happens when you increase your returns, decrease your costs or both. Marketing ROI Cmo marketing roi
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 23, 2016
    [Content] ScribbleLive Acquires Linkdex, The Enterprise SEO Platform
    Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO. Content marketing and SEO have never been more co-dependent , but both disciplines tend to live separately at an operational level.
  • CONTENT STANDARD  |  MONDAY, MAY 25, 2015
    [Content] 3 Content Discovery Tricks to Outsmart Mobile Search Algorithm Updates
    Sometimes in mobile content marketing, the best solution is an expansion of your property. Many content marketers confuse mobile site configuration with mobile content strategy. While it’s important for your website to be optimized for a variety of devices, your content strategy must be built to extend beyond your blog.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 20, 2010
    [Content] Does Your Content Marketing Fail the ‘So What’ Customer Relevance Test?
    Share and Enjoy: Tags: Advertising Content Marketing In Print Knowledge Center Marketing Basics News Online Persuasive Presentations Tips & Mini-Guides Unless You Address This Top of Mind, Unspoken Question, You are Out of the Game. And, on each and every hat, are the words "so what?" They want to know what’s in it for them.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 10, 2015
    [Content] How to Use Your Reddit Account to Successfully Promote Content
    I’ve posted my fair share of content to Reddit, some of which have been epic fails and others that were spectacular successes. Before you begin posting your own content on Reddit, make sure you are an active part of the subreddit you’re posting to. With so much new content coming in daily, timing is everything.
  • CONTENT STANDARD  |  WEDNESDAY, JUNE 3, 2015
    [Content] Heineken and Others Show Heart in New Branded Content Campaigns
    A short documentary film about urban renewal in Brazil is a vehicle for Heineken’s new branded content campaign, and its brilliance lies in the subtle way in which the brand is present. With so much other online content to contend with, quality will also matter in the success of any campaign. Marketing Video Marketing
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [Content] We’re a small company. We can’t afford B2B demand generation
    Filed under: Demand Generation , Fearless Competitor , Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing ROI , Remarkable content , Revenue Performance Management , sales challenges , Sales Leads , sales-ready leads. Just think about it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 10, 2011
    [Content] How to Do Great Marketing with (Almost) No Money
    Filed under: Business relationships , Chief Content Officer , Demand Generation , Easy lead generation , Fearless Competitor , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , marketing funnel , Marketing Metrics , Marketing ROI , Revenue Performance Management.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 5, 2011
    [Content] Wanna win a free business book?
    Filed under: Business relationships , Business Strategy , Buyer Personas , Content marketing , Demand Generation , Fearless Competitor , Find New Customers , Great books , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing Automation , marketing campaigns. Launch. Good luck!
  • CONTENT MARKETING TODAY  |  THURSDAY, MARCH 11, 2010
    [Content] Why Apple’s iPad Will Be a Content Marketing Game Changer
    That won’t be the fate of the iPad as it comes to market at just the right time, providing a marvelous new outlet for content marketers to capture the increasingly mobile digital generation that now includes most of us. Print is giving way to digital content for almost every generation. Timing is everything. Great idea. Costs are up.
  • CONVERSIONATION  |  SUNDAY, SEPTEMBER 12, 2010
    [Content] The social prehistory of search engine marketing relevance and what it means for SEO and content
    How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Since ages, search engine marketing pays a dominant role in the interactive marketing mix. Companies try to optimize their sites for keywords that are relevant to their. Click title to read more
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Content] Brand Personality: An Approach for Professional Services
    Any Industry Content Marketing Online MarketingProfessional services firms aren’t exactly known for their personality. In fact, except in creative services like advertising and graphic design, many firms seem to think their clients expect a grim-faced gravity from their service providers. After all, a lot of money is at stake.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 1, 2011
    [Content] Nine Great B2B Links for Labour Day that Have Nothing to do with Golf
    Contentment by the Dashboard Light. It’s from Marketo , among the best content marketers on the planet, in my opinion. Ad Agencies Awesome Ideas Content Marketing Metrics & Measures ad agency B2B marketing bizmarketer content marketing Elizabeth Williams great links linkedin metricsGentle friends, let me help you out.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 27, 2009
    [Content] Blog Content to Drive Traffic - B2B Marketing and Sales Tip #255
    Lucky for me Kipp Bodnar has created a great list of 20 Ideas For B2B Blog Content To Drive As the person here at ReachForce ultimately responsible for having a regularly updated blog, I know how very difficult it can be to continually come up with new blog post ideas.
  • SAZBEAN  |  THURSDAY, DECEMBER 19, 2013
    [Content] Find Errors in Your Structured Data with Google Webmaster Tools
    More from Search Engine Watch: Users can click on each content type to see any relevant errors they may have made in their implementation. Content News & Notes Racks of telecommunications equipment in part of a data center. There is structured data for all sorts of information from addresses to reviews to recipes.
  • SAZBEAN  |  WEDNESDAY, JANUARY 2, 2013
    [Content] 6 Resolutions for your 2013 Internet Marketing
    Be More Consistent Providing valuable content and information is key to any online marketing strategy. Amazing content helps increase your reputation as an expert in your field and connects you to potential customers who are interested in what you say. One of the hardest parts of any content strategy is actually producing the content.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, JULY 12, 2012
    [Content] Do Most CEOs Lack Social Skills?
    Do CEOs need charm school, rather than business school? According to a new study sponsored by Domo and CEO.com , CEOs at Fortune 500 companies are participating in social media channels significantly less than the general public. The study claims that 70% of them have absolutely no presence on social media. In comparison, more than 50% of the U.S.
  • DOCALYTICS  |  FRIDAY, AUGUST 1, 2014
    [Content] 5 Reasons Your Business Needs White Papers & eBooks
    In the ever-evolving world of content marketing, not all content is created equal. Long-form written content sets sales teams up for success by generating more high-quality leads. However, this means content generation must be frequent if always tied to a certain discussion, event, or time period. Read Time: 4 Minutes.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 6, 2016
    [Content] Could Your Brand Pull Off a Crowdfunding Campaign?
    Content strategy. This process acts as a sort of compounding effect on good crowdfunding content strategy, where every time the audience’s trust is validated with an eventual release, their faith in future projects (and thereby, willingness to invest in said projects) is also improved. The same goes for any content engine.
  • WRITTENT  |  MONDAY, JULY 8, 2013
    [Content] 15 Tips for Creating Great Blog Landing Pages that Convert
    Content Creation Do your landing pages successfully convert visitors into subscribers, buyers, or leads? If they convert fairly well, implementing a few tips can help you squeeze even more benefits from them. But if they don’t do a good job of guiding visitors into your sales funnel, it’s time for some serious conversion rate optimization.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 17, 2014
    [Content] How Not to Fail at Visual Content Marketing
    My last article on the Content Standard discussed the best formats for using video content marketing to drive leads and sales. In this article, I look at another form of visual content marketing: GIFs. Here are a few that crushed it, using entertaining and engaging GIFs to help drive success in visual content marketing efforts.
  • CONTENT STANDARD  |  FRIDAY, APRIL 17, 2015
    [Content] Making Brand Sustainability Relevant in a Content-Driven World
    Sustainable practices may not be the sexiest content marketing topic, but some brands have got it down. By carefully targeting sustainability content to select consumers via paid social, Coke has built awareness about its commitment to the community among the people who are most likely to digest—and share—that content.
  • CONTENT STANDARD  |  FRIDAY, MAY 8, 2015
    [Content] Video Boom Leaves Brands Clamoring for More Digital Video Content
    hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. A report by Ascend2 found 59 percent of companies surveyed feel video is the most difficult type of content to create. Americans now spend an average of 5.5 The World on Video.
  • CONTENT STANDARD  |  TUESDAY, MAY 19, 2015
    [Content] Facebook Updates Native Content Solution with Instant Articles
    This past week, Facebook announced the launch of a pilot program called Instant Articles , a suite of Facebook- and mobile-specific publishing tools that would allow publishers to craft content specifically to be shared on mobile. Check out tips, tricks, guides, and more in Skyword’s eBook on building a content strategy.
  • HUBSPOT  |  THURSDAY, MAY 20, 2010
    [Content] 3 Content Creation Tips - Let Analytics Be Your Guide
    The key to Internet Marketing is creating compelling content, which sounds easy enough. In today's post we will cover quick and easy ways to brainstorm new content ideas by reviewing your website analytics. Make a note of these phrases and create more content around them in the future. Give your subscribers what they want.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, DECEMBER 21, 2010
    [Content] If You MUST Write A Press Release, Do It Better
    At Schwartz Communications’ breakfast roundtable on content marketing last week, attendees were asked to rank which channels they used to get the news out about their company. Reuse the content in the form of Tweets, blog posts, videos, podcasts, etc. That led one attendee to ask why. OK, maybe not for everyone.
  • INTEGRATED B2B  |  MONDAY, MAY 27, 2013
    [Content] How to create affordable testimonial videos for employer branding
    Branding Company culture Content strategy Credibility Storytelling Voice of Company employee testimonial videos Employer branding hr video Most marketers or HR directors would love to have several high-quality employee testimonial videos to support the company’s employer branding efforts – particularly when it comes to recruitment. No sweat.
  • BIZNOLOGY  |  FRIDAY, JANUARY 29, 2016
    [Content] Integrating mobile video branding into the auto purchase funnel
    We can begin by identifying some of these moments through social conversation search, impromptu dealership conversations, targeted customer surveys, and A/B testing of content for relevancy and timing. Part One. Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. The Good for Me?
  • CONTENT MARKETING TODAY  |  THURSDAY, JULY 29, 2010
    [Content] Tell a Memorable and Relevant Story to Make Your Content Marketing Positively Viral
    The best content marketing should include compelling stories to which your customers and prospects can relate easily. Bottom line: Effective content marketing should include storytelling that creates a clear, concise, and compelling narrative that your customers will both remember and repeat. Mayflower Marionette Gets It All Wrong.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content] SEO Tips from the Cosmos to Your Content
    Similarly, SEO is a science whose applications can be difficult to truly understand, even if you’re someone who’s actively involved with a content strategy on a regular basis. I agree: Content optimization is a tricky science to master. Let that content live for 30-60 days in market, then analyze it. Now What?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 21, 2011
    [Content] You Only Get 9 Seconds to Grab Your Web Visitors’ Attention
    Via Scoop.it – Content Marketing Now. Books Worth Reading Business Content Marketing News Persuasive Presentations Video Sally HogsheadSally Hogshead’s video explains the 9 second rule. Grab them fast or lose them. Listen to Sally and You’ll Begin to Understand Why You Need to Buy Her Book: Fascinate.
  • CONTENT STANDARD  |  TUESDAY, MARCH 3, 2015
    [Content] How Warby Parker Is Winning with User-Generated Content
    Rather, Warby Parker works because it knows how to manage two key things: social media and user-generated content. Warby Parker’s blog offers content with tips on what to read, what to listen to, and even where to buy ice cream in Manhattan. Subscribe to the Content Standard Newsletter. Want more stories like this one?
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 22, 2015
    [Content] Marketing Attribution: 3 Approaches to Proving Content ROI
    Similar to your content marketing programs, in order to prove ROI on your content, you can’t work in silos: It’s a collaborative effort between many departments. It can be difficult to track ROI on content if you haven’t first established the goals of your strategy. Content ROI Approach. Duplicate leads.
  • CLIENT BRIDGE  |  THURSDAY, MAY 16, 2013
    [Content] Nurturing Leads with a Business Blog
    Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. Blog About Topics Sourced From Your Sales Team Your sales team will have great ideas for content that can specifically help them close those leads as customers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 9, 2011
    [Content] Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days
    Since influencer marketing is a major part of our content and product strategy – just see our Social Media ProBook or integration with Klout as examples – so the contest was a natural fit. Marketing Efficiency Content Marketing Eaves EmpireAvenue Facebook Facebook marketing influencer marketing Klout social currency social media probook
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [Content] Leaders indicate Growing Investment in Smart Digital Content
    Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. In order to break through, leaders are recognizing the need for smart and engaging value-added content.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, AUGUST 20, 2010
    [Content] Creating Content that Attracts Prospects to You
    Cooper about how important content is to capturin the attention of today's crazy-busy people. Personally, I believe if salespeople don't have quality content for all three stages of their prospect's decision process, they're fighting a tough battle that's hard to win.    Good content is delicious.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 26, 2012
    [Content] Proven Tactics to Increase Blog Traffic
    The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Make Your Blog’s Content SEO-Friendly. Connect Your Web Profiles and Content to Your Blog. Content Marketing productivity Blogging seomoz tactics trafficThanks to Christopher S. Incorporate Great Design Into Your Site.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 7, 2011
    [Content] What to Look for in Freelance Writers
    Whether you are an experienced digital publishing machine or a novice brand looking for the benefits of content marketing , you most likely need the help of freelance writers to help tell your story. You may find that you need help developing ongoing content — or that you need additional content producers to keep up with the velocity.
  • CONTENT STANDARD  |  THURSDAY, MAY 28, 2015
    [Content] BMW’s “The Hire” Continues to Impact Branded Video Content
    Four long years before the rise of YouTube, BMW sought to unleash one of the first series of branded video content onto the Web. Its impact on content marketing can still be seen and learned from today. <!– Get your beginner’s guide to video content production here. <!– Marketing Video Marketing
  • HUBSPOT  |  FRIDAY, SEPTEMBER 17, 2010
    [Content] HubSpot TV Rewind with @MarketingProfs on Content Rules
    In last week's episode of HubSpot TV guest Ann Handley, Cheif Content Officer of MarketingProfs.com, stopped by to share some marketing tips from her new book Content Rules Book and to chat it up with Mike Volpe about the week's stories. Connect with HubSpot
  • JUNTA 42  |  TUESDAY, JULY 20, 2010
    [Content] Are you developing the best content in your industry?
    Are you developing the very best information, the best content in your industry ? More here in my last post on creating your own content marketing category This is just a one minute interview completed when I spoke at the Business Marketing Association conference, but it contains some important points.  Are you? What say you?
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Content] Back to the Basics: Marketing with a Strategy
    The Content Marketing Institute and MarketingProfs released their annual research on the state of content marketing. B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America highlights how far we’ve come in the last 12 months as it relates to the adoption and sophistication of practice in content marketing.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Content] Back to the Basics: Marketing with a Strategy
    The Content Marketing Institute and MarketingProfs released their annual research on the state of content marketing. B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America highlights how far we’ve come in the last 12 months as it relates to the adoption and sophistication of practice in content marketing.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 12, 2011
    [Content] 3 Winning Examples of B2B Blogs Done Right
    While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play a central role in their content marketing efforts as well as provide the foundation for their social media engagement. Louis E.
  • B2B LEAD BLOG  |  TUESDAY, SEPTEMBER 22, 2009
    [Content] Content – 20 Formats and Ways to Repurpose – B2B Marketing and Sales Tip #259
    I wanted to make sure The B2B Lead readers didn't miss out on the great tips in Need Content? I recently came across a great blog post on the Savy B2B Marketing blog. They are quickly rising to the top of my must read list. 20 Formats to Consider. Here is
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Content] There is content that will be required to support the customization within the Interactive White Paper – how does that content get developed?
    On average, Interactive White Papers require 25% more content to be developed than a traditional white paper. The qualitative content such as relevant case studies, recommendations and next steps often exist, but needs to be properly organized for use in the Interactive White Paper.
  • B2BBLOGGERS  |  FRIDAY, MAY 21, 2010
    [Content] What Tools and Management Systems Work Best for B2B Lead Generation
    A content management system (CMS) is one tool no B2B marketer can go without. If you are actively engaging on social networking sites, make sure you are monitoring not only your content, but what is being said about your company as well. When deciding on a CMS you need to think of what your B2B goals are. 50 Ways To Make 2011 Rock 2.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [Content] The Art of the Customer Testimonial
    Content Marketing b2b marketing Eloqua marketing Polycom Tanberg video Youtubeby Joe Chernov | Tweet this. If you are reading this blog then you already know how important customer testimonials are. They help you overcome objections; they validate your claims; they instill confidence in future buyers. Click here to view the embedded video.
  • HUBSPOT  |  FRIDAY, OCTOBER 22, 2010
    [Content] 5 Awesome Content Creation Tools You Should Be Using
    Getting started creating remarkable content can be a challenging concept for folks who have never done it before. Below are five tools that you can use to make your content more user friendly. Tools For Content Creation. Jing – Content is always king when trying to drive traffic to your site. Bit.ly
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 12, 2011
    [Content] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    In contrast, most B2B websites are deadly dull – products, services, about us and other boring content. Visit 6 Ideas Content Marketers Can Take from Professional Journalists to learn more. Create landing pages filled with additional content. B2B Lead Generation | The Power of Great Story-telling. That’s riveting!In
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 11, 2012
    [Content] The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise
    Digital Marketing analyst relations b2b marketing blogging Content Marketing influencer marketing influencer relations PR Social Media social media marketingby Sheila Lahar | Tweet this Who should be responsible for “influencer relations”? Is this a role for PR? For analyst relations? PR and AR are no exceptions. Good advice.
  • OPENTOPIC  |  SUNDAY, JULY 24, 2016
    [Content] Tips for creating a solid B2B content marketing strategy
    B2B Content marketing, is a proven technique for increasing visitors, brand awareness and leads Nine out of ten B2B marketers strongly rely on content to attract new customers and increase b2b lead generation. So, B2B content marketing is the king! Opentopic blog >> red-fern.co.uk However, when it comes.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Content] Three obstacles brands must overcome to become content publishers
    Opentopic blog >> thedrum.com The fact that both Pepsico and Mondelez are developing content marketing strategies is not unexpected. Content marketing is not a new strategy, in fact content is as. The post Three obstacles brands must overcome to become content publishers appeared first on Opentopic.
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Content] Life-Saving Tips to Avoid Content Marketing Pitfalls In 2016
    Opentopic blog >> business2community.com Digital marketing is quite complex in nature as it involves different techniques and content marketing is one of those. Content marketing is the most effective medium for companies to uplift their brands in all aspects. Content creation is an art. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Content] How to Increase Your Authority with Evergreen Content
    Opentopic blog >> marketinginsidergroup.com Evergreen content can help you grow your business along with your authority, but do you know what evergreen content is? As people. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Content] Effective Global Content Marketing Strategies w/ Pam Didner
    In this episode of Marketing Nerds, author of Global Content Marketing and expert consultant Pam Didner joins Kelsey Jones for a podcast on content marketing for a global audience. They discussed when to write evergreen versus trending content. Pam also shared when repurposing content. Marketing Technology Cmo undefined
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Content] 8 Pitfalls to Avoid with B2B Content Marketing
    Opentopic blog >> searchenginejournal.com B2B content marketing poses a different set of challenges from consumer-based content. However, good B2B content marketing is possible; you just have to avoid these pitfalls. Most clients know they need a content marketing strategy, but don’t know how to measure long-term.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Content] 8 Steps To Create A Successful Content Marketing Program
    Opentopic blog >> opentopic.com Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to develop your content strategy, copying everything your competitors are doing.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Content] 8 Steps To Create A Successful Content Marketing Program
    Opentopic blog >> opentopic.com Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to develop your content strategy, copying everything your competitors are doing.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Content] Educational content: a key component of marketing success
    Opentopic blog >> cio.com There’s a lot to consider when developing a content marketing strategy. There are dozens of different content mediums, hundreds of potential publishing platforms, and a variety of other brand specific issues to consider. Well, here’s something else to think about: educational content.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Content] 8 Steps To Create A Successful Content Marketing Program
    Opentopic blog >> marketinginsidergroup.com Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to develop your content strategy, copying everything your competitors are doing.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Content] Surveys Say Content Personalization and ROI Are Still Concerns
    Opentopic blog >> opentopic.com Savvy marketers realize that content marketing and personalization are two keys to engaging their target audience. A pair of recent surveys suggests that marketers know this, and yet also believe that measuring the results of their content marketing and personalization efforts is very challenging.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 17, 2016
    [Content] The Secret Weapon in B2B Blogging: Historical Optimization
    I would like to write to you about what Pamela has so fittingly dubbed “historical optimization” and how it can be used to battle the ever impending content shock. Ideas@Work Blog B2B Blogging B2B Content Marketing Search Engine OptimizationWhy you should read this post: I will relate […].
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 19, 2016
    [Content] 4 Common Pitfalls of B2B Buyer Personas
    Personas are touted by marketing gurus as being a must have for your content strategy. Ideas@Work Blog B2B Buyer Personas B2B Content Marketing B2B Marketing StrategyThere are a number of guides out there on creating B2B buyer personas. We have one, HubSpot has one, Moz has a lengthy article by Mike King about it.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 27, 2015
    [Content] How Will Flatlining Ad Revenues Impact Mobile Content Strategy?
    Mobile content strategy, and consumer behaviors trending toward smartphones, is at the heart of this slowdown. These ad-blocking tools make it tougher to deliver digital marketing content and reach an audience through the desired channels. One example is declining to show pages or content to users using an ad blocker. percent.
<< 1 2 ... 102 103 104 105 106 ... 324 325 >>