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  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, AUGUST 16, 2015
    [Content] New Paper -- Which Social Media Marketing Methods Are Best For You?
    We considered seven social media methods: monitoring social behavior, generating publicity, pushing content, making content sharable, promoting content on social bookmarking sites like StumbleUpon and Reddit, working with influencers, and managing reviews on sites like Yelp! You can download the actual paper here.
  • EMARKETING STRATEGIST  |  MONDAY, JULY 19, 2010
    [Content] HARO Part II: 5 Not So Well Known Uses for HARO
    Learn Who’s Looking for Content. The added benefit of using this strategy  is that you know these blogs are looking for content. Once you get a sense of the content they publish, you could approach them about writing a guest post. Content makes the internet go ’round. Get More Work without Asking for It.
  • VIDYARD  |  TUESDAY, FEBRUARY 16, 2016
    [Content] Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses
    New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. Video is proven to be the most effective content type for engaging audiences and converting prospects into customers. About Vidyard. About Media One Creative. Media Contact: Brad Hem. Press Releases
  • VIEWPOINT  |  TUESDAY, NOVEMBER 12, 2013
    [Content] PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal
    Original Content Attracts Twitter Followers. They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique.
  • CLIENT BRIDGE  |  THURSDAY, FEBRUARY 7, 2013
    [Content] Social Media Trends for 2013
    Social Content is the New King" Content is the foundation and cornerstone of social media marketing efforts. In 2013, we will see more content marketing tools. Search and content will be increasingly integrated and intertwined. It will evolve a means to provide mobile advertising and integrate other apps and platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 29, 2014
    [Content] Google Pants and 10 Hilarious Highlights from The Marketing Companion
    Prickstarter: When the BS is Getting Thick, Come be a Prick Mark and Tom’s Darn Good Content including Daily Affirmations, Cats & Kids, and Breaking Bieber. Our content is free because of their generosity. Create smarter, faster content through gShift’s proprietary data. Our content is free because of their generosity.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 16, 2015
    [Content] Building Engagement on Twitter is as Easy as 1-2-3
    Share Other People’s Content and Tag Them. First, you want to share content that relates to your own business or industry created by other people or businesses. Then, look up the twitter handle of the content creator or business. Authors or businesses of the content you’ve shared appreciate this extra effort.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 6, 2015
    [Content] 4 Tricks To Master The Magic Of Modern Lead Generation
    First, you have to publish content on your website that will get found by prospects as they are researching a solution to their problem. This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. If it''s the latter, here''s how. It’s no magic trick.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 25, 2010
    [Content] Who’s in charge? Why you need leadership.
    Go a bit higher and focus on Content, which also includes social networks. You need to produce consistent, simple, compelling content. But how can you produce such great content across all platforms — blogs, websites, podcasts, webinars, videos, Twitter, Facebook, etc.? Create viral content on an ongoing basis?
  • PUZZLE MARKETER  |  FRIDAY, JUNE 14, 2013
    [Content] How to Improve Email Deliverability [Infographic]
    If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. Encourage your subscribers to click through the emails to content you’ve produced. This is one of the most common questions from marketers. Infographic by Pure360.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Content] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    That’s not to say that this function won’t ever be reborn or incorporated into another tool, but for now the message is clear—marketers can’t rely on the share counter to measure the engagement of their content on Twitter anymore. Ask yourself whether it matters how many times your content is shared on each specific network. But how?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 15, 2015
    [Content] 3 Types Of Blog Posts That Will Bring 100s Of Visitors A Week
    Everyone wants their content to bring them hundreds of visitors quickly, but unfortunately, few content does. Author information. Dave Schneider. Dave Schneider contributes a monthly column on Blogging. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Content] The Top 10 Benefits of Using Social Media Marketing for Business
    You can also evaluate the effectiveness of the content you’re sharing by analyzing the frequency with which people share or respond to it. Similarly, you can track the expansion of your reach online by your number of followers, fans, and contacts. 5) Social media can help you deliver your content to a wide audience. Social Medi
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [Content] 29 Ways to Use Your Personas
    For Content Marketers. 8. Use words and phrases from persona research to ensure your content marketing echoes the voice of your customer. 9. Audit and tag your marketing content by persona to understand where it fits into the buyers journey for your various segments. For Webmasters and Website Content Managers.
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 27, 2015
    [Content] The T Shaped B2B Marketer: The Importance of Being Deep and Wide
    As I showed in my post " The B2B Inbound Solar System: Dimensions of A Solid Inbound Strategy " you can't do SEO if you don't have content, you can't have content if you don't have a website, you can't have social media if you don't have content and so on and so forth. B2B Marketing Definitions B2B Marketing Strategy
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Content] A List of Haley Marketing Group’s Favorite Holiday Movies
    Want to see content like this on your staffing firm's blog? Our skilled team of content marketers and social media advisors know what it takes to create a thorough content marketing strategy that will not only entertain your audience, but also drive quality traffic back to your site. Agree with our top 5? We want to help!
  • SYNECORE  |  TUESDAY, APRIL 16, 2013
    [Content] Is Your Website Built for CONVERSION? A 10-Point Checklist
    Versatile : Make sure your website messaging and content reflects the multi-dimensional nature of your brand. Don’t shy away from audio and visual content. Other types of educational content, such as eBooks , infographics , and how-to videos , can provide insight that informs as well as entertains. Help, don’t hinder them.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Content] How to Optimize Events with Social Media [Infographic]
    In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Content is extremely important for social event marketing. Be sure to post new content regularly ramping up to the event date, and mention your partners and other influencers who may be attending the show.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 12, 2015
    [Content] Three uncomfortable lessons about criticism I learned from publishing my book
    Criticism of substance means a reviewer points out errors and inaccuracies in your content. They have pride posting their reviews and if you argue with them, they take it as a personal insult and will feverishly defend their positions, much to the content creator’s dismay. Always separate content criticism from creator criticism.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Content] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Your website should not only be polished and professional, but a place for you to showcase your thought leadership with educational content. consistently updated blog allows your firm’s experts to contribute educational content that speaks to prospects’ issues and challenges. Downloadable Educational Content.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Content] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]
    However, perhaps the fact that Google’s ranking algorithm is a secret is actually an advantage for dedicated content marketers. But, even that is the case, wouldn’t it be nice to get a little bit of concrete insight into how to optimize your content for search based on Google’s current criteria?
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Content] How to Structure a Marketing Team of Any Size
    Here''s an idea of which roles belong where: Attract: Your content writers, designers, SEO specialists, and social media managers. In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. The long-term payoff of content is enormous.
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Content] Making SEO a Priority During Website Launch Planning
    Conduct keyword research and determine keyword gaps, areas of importance, or holes in your content. Conduct an exercise to examine content that is redundant, outdated and/or trivial (ROT). It’s likely that not all content will be migrated to the new site. Export a list of all indexed pages: content, images, video assets, etc.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Content] 10 Examples of Highly Impactful LinkedIn Profiles
    As illustrated in the 2015 B2B Content Marketing report , put out by the Content Marketing Institute and MarketingProfs, 94% of B2B content marketers are using LinkedIn to distribute their content. And Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Why LinkedIn Again?
  • CAPTORA  |  FRIDAY, MARCH 18, 2016
    [Content] This Week in Growth Marketing: Is Editorial Know-How a Top Marketing Skill?
    Read on for the stories digital marketers can’t afford to miss: Can Companies Buy Their Way Across the Content Marketing Talent Gap? Contently (@contently) March 14, 2016. CMO ABM account-based marketing content marketing editorial growth marketingContentMarketing Has a Talent Problem. https://t.co/lQS6reqLWj https://t.co/OgyTbnQsL7.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Content] How to Stretch Your Nonprofit’s Marketing Resources
    Can’t afford to produce original content? There’s a lot of great content floating around the Internet already that your audiences would likely be excited to read about. Here are some examples: Create a regular newsletter with curated content. When it comes to success with content creation, efficiency is everything.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 18, 2014
    [Content] All Online Digital Roads Lead to Google Plus
    And, since every action has a reaction, Google’s search engine algorithm has a profitable flaw: it tends to highlight and prioritize popular content. And, what content is generally most popular? Link-builders versus content marketers. Google can’t get any of us to use Google Plus, but they’re still trying.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 8, 2014
    [Content] A 6-step plan to determine your social media strategy
    This valuable content that can be helping thousands of people is now buried in the social media dust bin of “old posts.” 6 Questions to Lead You to a Social Media Strategy from Mark Schaefer. The problem is, after about four weeks (or less!), nobody sees the post any more. Related Stories Social Media Explained. Really.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Content] 31 Sensational Social Media Marketing and PR Stats and Facts
    Furthermore, nearly half of all social media users share content with their friends, family and co-workers at least weekly; so if they have a bad experience with your brand, the word is likely to spread. And 59% of executives prefer video content to text. People share content 49% more on weekdays than on weekends. Be responsive.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 23, 2012
    [Content] Clipper: A Faster Way to Post Great Content
    Sharing interesting content and industry knowledge is a great way to start conversations, but it can be a real time suck finding and/or creating all that great content. ” We’ll save the clipped content in your VR Social account so you can share it later. Save time and  get killer content? total win/win.
  • CONTENT MARKETING TODAY  |  THURSDAY, NOVEMBER 19, 2009
    [Content] Take Your Elevator Speech to a Higher Level. Be Both Brief And Compelling.
    It can become the welcoming door to your compelling content. The secret of success derives from the content of that single sentence. Although Nick writes in the context of the opening gambit of a real speech, I’m convinced that his advice applies equally to your content marketing efforts. You remember the elevator pitch.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, AUGUST 19, 2009
    [Content] If You or Your Boss Thinks Social Media is a Fad, Watch This Video
    Here’s what I mean: until just over a year ago I had never heard of Chris but discovered her through her blog on ActiveRain. I was impressed enough with what she was doing that I wrote an article about the effectiveness of her online content marketing approach: Chris Griffith Proves a Blog with Personality Makes for Great Content Marketing.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 26, 2011
    [Content] Killer Presentations
    As marketers is our job to create meaningful content that will help influence sales. Book Review Content Marketing content marketing design garr reynolds google talk linkedin presentation zen PresentationsThat’s where you can shine. Let me explain. The Suckiness Factor. Most presentations suck. Three : What time is it?
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Content] 37 Fantastic SEO Guides, Tips and Tactics
    Optimize off-site content (for example, on YouTube and other social platforms). Create link-worthy content. ” The Rise of Content Strategy–What to do about Google killing SEO by Biznology. If tuning our content for keywords our users care about is no longer an effective strategy, what is left for SEOs?”
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Content] Why Do People Buy? Top 10 Factors That Influence Purchase Decision
    To read more content like this, subscribe to Sales. Tweet This Stat]. 8) 44% of people are most likely to engage with branded content that contains pictures; video content is close behind at 40%. This post originally appeared on the Sales section of Inbound Hub. But this evolution is driven by one important factor: the customer.
  • THE POINT  |  THURSDAY, SEPTEMBER 12, 2013
    [Content] 29 Tips to Improve B2B Email Campaign Performance
    Sell the value of the offer by highlighting a relevant statistic or quote that can help tease the content and show value or added credibility. Sub-heads within emails are effective ways to break up content and grab the reader if he/she scans the email at a glance, but should not be written as if for a brochure (i.e. Learn how …”).
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Content] When It’s Not All About You…The Social Media Cocktail Party.
    When it comes to sharing content on social media, you really want to be thinking about where you can add value to your followers and only talking about yourself just wont cut it. Mix things up, share content from other people, ask your followers questions, share photos and videos, ebooks, and blog post. Hubspot. Social Media
  • FATHOM  |  THURSDAY, SEPTEMBER 4, 2014
    [Content] 5 Tips for Creating Compelling Infographics
    Infographics provide a visual way to represent information and a great opportunity to create highly share-able content. These are all major factors to understand before deciding what kind of content should be included in your infographic. Content Marketing Creative
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 30, 2015
    [Content] 3 Creative Ways to Boost Lead Generation with Video
    But once they’ve watched your video, they’ll feel more committed to your offering and will be more likely to continue on to the rest of your landing page content. Educational, High-Value Content. When your actual video is a high-value piece of content, like a webinar, you can do the lead capture right in the video itself.
  • SALES ENGINE  |  THURSDAY, OCTOBER 8, 2015
    [Content] Feeding Sales Is a Process, Not a Project.
    But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths. 1. The conversation gets started through content marketing— but more on that later. 4. Put another way, digital conversations equal content consumption. Your project is tabled.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Content] REPORTS: LinkedIn is the Most Effective B2B Social Network
    In a recent content marketing survey of the 50,000 member strong B2B Technology Marketing community on LinkedIn, 85% of those surveyed indicated that LinkedIn was the most effective social network for distributing content. 5. Share both gated and un-gated content on LinkedIn company page. LinkedIn Drives More Traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Content] Five important lessons on the economics of social media
    He was also an original thinker who was effectively connecting the dots between an agency, clients and content. The essential role of “rich content” . Sure, content is king on the web but not all content is created equal. Content is the catalyst to creating business benefits on the web. 2. Probably not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 9, 2012
    [Content] The results are in: An experiment in social influence
    Content is power. One premise behind  Return On Influence  is that the ability to create content that moves through the Internet is a legitimate source of power.  In fact, this is the ONLY source of influence I have over most of you. What happens when a blogger asks his audience to do something beyond clicking a “like button?”
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 11, 2009
    [Content] Why Your Small Business Needs to Measure Its Return on Social Media Investments
    Tags: Content Marketing Knowledge Center Marketing Basics News Online Social Media Facebook LinkedIn Neighborhood America small business marketing twitter
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 1, 2015
    [Content] The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization
    Content Development. Marketers are learning that content that consumers and business decision makers find interesting, relevant or entertaining will be engaged with and shared more frequently than general messages broadcast at them. This has led to the rapid growth of content marketing and the investment in content creators. 6.
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Content] This One Thing Has Become The New SEO Reputation Management Secret This Year
    But it doesn’t stop there – you have to continually expand content and build incoming links for these properties too. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 29, 2015
    [Content] Why Marketing Technology and Advertising Technology Need to Sing the Same Tune
    Written by Kevin Akeroyd , GM & SVP at Oracle Marketing Cloud, the article lays out some of the benefits of ad tech and mar tech love connection, as it were including the all-important u nifying marketing and advertising data to deliver personalized content and ads across all digital channels. Bridge Anonymous and Known Marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Content] Write Like Shaw and Your Marketing will Never be a Pygmalion
    But writers can create content that makes them look like marketing geniuses if they take a little time to emulate George Bernard Shaw. Approaching your brand’s content marketing in a similar manner can increase potential buyer trust, increase lead generation and produce more sales. B2B Marketing Content Marketing content marketing
  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 16, 2013
    [Content] INFOGRAPHIC: Elements of Inbound Marketing
    Inbound marketing refers to the idea of earning the attention of potential prospects and drawing them to you website with valuable content. From AXZM, here's an infographic that explains what they see as the five essential elements of inbound marketing: email, SEO, social media, content and design. View Original Article
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content] How to Keep your School Blog Interesting
    SEO loves a constant stream of fresh, engaging content, so search engines love them. But all this requires your team publish that constant stream of fresh, engaging content. Stocking your blog with relevant, must-read content doesn't have to be intimidating. Your School is Content Rich Already. So human readers love them.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 19, 2015
    [Content] The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing
    The company tracks which devices are consuming what content, associates the content with intent, and then associates the devices - as much as it can - to companies. This tells it which devices saw which content. As you might suspect, that is exactly what The Big Willow does. The location-based approach clearly has its limits.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Content] Which SEO Tactics Should You Try Next? [Flowchart]
    Google's made thousands of changes to its algorithm over the years, making it difficult for marketers to keep up with exactly how to optimize their content for search in this day and age. Old tried-and-true SEO tactics suddenly don't work anymore and there are tons of new ranking factors we need to consider. What's a marketer to do?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 30, 2014
    [Content] Annual Roundup: Top 14 Modern Marketing Blog Posts of 2014
    We have aimed to deliver content that supports your individual and team’s growth, strategic challenges, and market growth. Upworthy’s Top Takeaways For Creating Viral Content. The State of Content Marketing 2014 [Infographic]. Content Marketing Metrics Trends and Best Practices. ” 5. ” 9.
  • AVITAGE  |  THURSDAY, NOVEMBER 8, 2012
    [Content] I Need 200 Videos for the Channel, Chapter Four
    Lead Management Marketing and Sales Strategy Video Vignettes Channel Content content strategy Initiative Investment Decision The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners.  Decision Criteria Structure:   I.  Strategic
  • ACT-ON  |  MONDAY, FEBRUARY 22, 2016
    [Content] Tactical Link Building Strategies For 2016
    It’s a sign that someone thinks your content is good; it is, in essence, a recommendation. Links have historically been an important way that Bing, Google and the other search engines understand what your content is about, and validate your website. What content are they linking to? What is link building? First things first.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Content] A guide to free and easy influencer research tools
    When somebody puts you on a list, this means the follower is at least savvy enough to use lists and cares enough about what you’re saying to highlight your content. Are people actually reacting to their content? The magic of moving content. How can we figure out if somebody can move content better than another?
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 9, 2011
    [Content] Success tips for working with outside writers
    We’ve done much exhortation here on the necessity of developing online content… both for the obvious reason of properly educating your prospective buyers, and the less-obvious reason of content being the most critical element in search engine optimization (SEO).  B2B Web Strategy
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 16, 2013
    [Content] 10 of the Best B2B Facebook Pages
    With nearly 17,000 likes, Honeywell interacts with and responds to posts at a frequent rate, and engages its audience with interesting industry content. Cisco uses topical events (such as the Masters golf tournament and March Madness) to inspire engaging, timely content. Think we missed one? Let us know in the comments. Enjoy! 1.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Content] 27+ Resources to Learn SEO Copywriting
    Quality content is great. That is, the type of content that moves people AND attracts search engines. Rand Fishkin shows you how in this visual and detailed MOZ post. 5.  9 Simple Tips for Writing Persuasive Web Content – Writing for the web is not the same as writing for print. Image source. And offline. It’s necessary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Content] Facebook alternative network Ello turns nasty
    Our content is free because of their generosity. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Create smarter, faster content through gShift’s proprietary data. Our content is free because of their generosity. Is Facebook a right?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Content] Who is the Hero of our Story? You are!
    They have not fully invested in content marketing either – especially in relevant, engaging content that move buyers down the buying journey. With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. You are!
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 28, 2010
    [Content] Online Persuasion: What Do Clients Say?
    How are you using client recommendations in your online content marketing ? Or are they a major part of your content creation strategies? Biggest Challenges for Online Content Marketing? Content Marketing Ideas: Rethinking Blogging. Do you add them as an afterthought? It’s called social proof. And I know this.
  • MARKETING ACTION  |  TUESDAY, JULY 14, 2015
    [Content] Good Forms, Great Leads: How to Use Web Forms Strategically
    In order to build a relationship with your audience, you need content – lots of it – and you need to make it available across various media and multiple channels. This helps you engage with content and messaging appropriate to their funnel stage. This content should provide compelling reasons for your audience to want more information.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Content] Integrated Digital Marketing: The Basics
    CONTENT MARKETING. As the world moves online, content is king. Businesses are using content marketing convey their brand message to key tarket audience segments. The most important thing to keep in mind when content marketing is that the content you produce must not be salesy. DIGITAL PRESENCE MANAGEMENT.
  • BIZNOLOGY  |  TUESDAY, MAY 13, 2014
    [Content] Google integrating G+ Pages and YouTube Channels
    So, like they’ve said from the very beginning, they’re a self-described “social layer” and not a social network — an authorship tool that hardwires online content directly to its companies, brands, publications, owners and authors. If You Want to Produce Video Content You Need to Join Google+.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 11, 2012
    [Content] The 4-1-1 Rule for Lead Nurturing
    by Jon Miller The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The rule states that: For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.
  • PR MEETS MARKETING  |  WEDNESDAY, APRIL 1, 2009
    [Content] Three Tips for Your YouTube Video
    The Quality Vs. Content Dilemma. There are two camps on the quality of the video versus the content. Some insist that the video be high-production quality while others (like me) believe that slighter lower quality with good content is fine. When doing a video, the spokesperson is just as important as the content.
  • PR MEETS MARKETING  |  FRIDAY, SEPTEMBER 3, 2010
    [Content] Recent Twitter Update and Implications for Marketing
    We hope to use this data to provide better and more relevant content to you over time. This signals more than providing protection against malicious content (which is important) and to provide better content for users. By analyzing these patterns, you can gain insight into the types of content that your audience is seeking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 17, 2011
    [Content] A Scorecard on the 7 Blogging Essentials
    Content with facts, figures and links, Call to Action, RSS Feed, Social sharing options. Great headline (Rating: 5.0) — You are fighting through a lot of noise, a ton of competing content and SEO tricksters trying to push you to the bottom of the reading list. Great Title. Image. Introductory Paragraph. Here is my logic.
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [Content] Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
    Downloading content and digital assets? Mange your IP and keep the follow up to date: your content management system (CMS), the server itself, data and security. . The main areas that constitute good website infrastructure are the website structure, content, tracking and goal setting, and testing. . Content. Is it custom?
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Content] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    If you're looking to improve your content creation skills, make no mistake that this blog is one of the best places to stop off. While covering a range of inbound marketing topics, this blog has some excellent sales-themed content for the marketer working closely with their sales organization. Simple Brand Development Strategy. Period.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 20, 2012
    [Content] 7 reasons every job-seeker needs to blog
    Compelling content is a way to engage prospective employers in a way that will hold their attention. 4) Point of differentiation.  In today’s world, blogging may be an expectation of many entry-level jobs. There are lots of examples where people found jobs through connections in a blog community. Of course that usually means LinkedIn.
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Content] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 15, 2012
    [Content] The Top 5 Reasons People Don’t Do Social
    There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. BrennerMichael Biggest excuse for not blogging: Billable work > creating content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Content] Avoid these 10 Marketing Automation Rookie Mistakes
    Marketing automation includes (in no particular order) lead management, social media, CRM, closed-loop reporting, content marketing, contact washing, landing pages, query strings, advanced multi-channel campaigns — you get the idea. Dynamic Personalized Content. Clearly, a lot of marketers are going to be very new to this.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Content] 10 Common Sense Ideas To Raise Your Klout Score
    Create interesting content. Share interesting content. Make it easy to share your content. Mark states that “it is not enough to have great content. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. Comment.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Content] How to Sex Up Your Google Search Results With Authorship Info
    Have you ever been cruising through Google's search engine results pages to find that certain results are paired with a thumbnail-sized profile picture of the content's author? Ever wonder how you could make it so your picture accompanies listings for the content you've authored? If you're a content creator, that's not a bad perk, huh?
  • WRITESPARK  |  THURSDAY, JULY 30, 2009
    [Content] Buyers Increase Use of New Info Sources
    For marketers, this study confirms the need to create extensive and regularly updated content. And because buyers look increasingly to the web and social media information, it means placing less emphasis on the document form and more focus on producing content in a variety of media that can be adapted and used in many outlets.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Content] Why The Analysts Are Wrong About Twitter’s Ad Platform
    You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. Advertising People Still Don’t Grok Content. Yes, content as the context for an ad is important to media buyers. Sell Twitter.
  • PAUL GILLIN  |  FRIDAY, JULY 29, 2011
    [Content] Awareness E-Book Raises the Bar on Social Measurement
    Manage Social Content. Online marketing provides much richer options for understanding how people interact with our content. The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. Monitor Social Conversations. Practice SEO.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Content] Savvy Week in Review - January 7
    Is Content Curation the New Black? - by @JonathanFields Think you have to create all your own content? Some of the most successful blogs (and some of the most popular posts on high profile blogs) are curated content - but there is a secret to making other people's content work for you. Enjoy! And Happy New Year!
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Content] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. Consider the experience of one software company: Content Marketing: Videos attract 300% more traffic and nurture leads. This year I've been talking a lot about Nurturing. The impact? The welcome email. Lead Reengagement.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Content] How To Increase Newsletter Subscriptions With Personalized Recommendations
    With rule-based personalization tools, you define visitor lists and decide what is the best and most relevant content for them. The result is a content-map of the site, with highlights for unique content. Your entire content arsenal is put into good use, and nothing goes to waste. Be Personal, Be Relevant. Media
  • VIDYARD  |  WEDNESDAY, JANUARY 6, 2016
    [Content] Is a Lightbox or Inline Embedded Player the Best Way to Present Your Video?
    While we don’t want our audience to feel like we’re controlling their experience or taking away their ability to navigate and consume content, we always have to consider how to design and offer up the best experience possible. Because content is nothing without context, right? I said, “Can any one tell me the use of blinkers?”
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Content] 11 Tips to Help Improve Your Brand's Communication Strategy
    Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. When you truly know your ideal customer, you will create more compelling content that they’ll respond positively to. Delighted customers talk positively about your brand, essentially driving new content creation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 14, 2012
    [Content] Please. Make me feel something!
    Content matters so much LESS than you think it does.  Do something shocking or exhilarating in your marketing, but don’t be bland. Oh let’s forget those high-class products … just look at what kind of content people spread virally online. Whenever we include conflict and contrasts in our content, sparks fly.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Content] How to Engage Hyperactive Tech Buyers: Insights from TechTarget
    TechTarget has identified hyperactive IT researchers as ones who store content until they’re ready to consume it. Does that mean they are collecting content as they find it, yet will continue gathering information throughout the process? A. This leads to the importance of diversified content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Content] When all the hard work on social media … just doesn’t work
    We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. The man has created volumes of content and helped people with patience, kindness, and professionalism. The man has created volumes of content and helped people with patience, kindness, and professionalism.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 13, 2012
    [Content] Savvy Week in Review - January 13th
    Winter may be settling in where we Savvy Sisters live, but the blogosphere has been hot-hot-hot with all kinds of great content and conversations. The 10 Commandments of Social Media Content Marketing by @jeffbullas. How to Improve Your Content Marketing Continually by @jonbuscall. Want your content to go viral?
  • HUBSPOT  |  SATURDAY, OCTOBER 3, 2015
    [Content] 21 Powerful Ways to Grow Your Email List [Infographic]
    To read more content like this, subscribe to Agency Post. Want more content like this? This post originally appeared on HubSpot's Agency Post. It felt good, didn't it? For this same reason, buying an email list to reach a wider audience with your marketing materials is a route you don't want to take. Subscribe to Agency Post.
  • SNAPAPP  |  FRIDAY, JUNE 10, 2016
    [Content] SnapApp Summer School: Better Marketing Campaign Planning in 5 Weeks
    According to this year's SiriusDecisions Summit, there's been 32% more B2B content produced than just two years ago , and your audience is well aware of it. If you really want to generate more leads , extend content campaign life, or create powerful scoring models – it’s time to hit the books and learn where interactive content can take you.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Content] 9 Quick Tips for B2B Lead Generation to Implement Today
    Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Optimize high-performing content by adding a call-to-action (CTA)—or updating an old one. Gate Premium Content. Repurpose Content.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Content] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    Such tools allow users to spend less time (and money) on “grunt work” like creating and distributing emails, and more on creating quality, engaging content to go in those emails. CONTENT. Content will continue to be king. Americans’ appetite for useful, engaging and entertaining content continues to grow.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [Content] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    An early proponent of Google Plus, he often discusses social media, content creation, and technology in his writings. Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke , journalist and business consultant. The rollout of Google Plus in the summer of 2011 was nothing short of mighty. Follow him on Twitter
  • THE CONTENT FACTOR  |  FRIDAY, OCTOBER 8, 2010
    [Content] Switch: Motivate the Elephant.to Buy
    Coincidental to Paul's "Don Draper" series on using emotion in marketing content , I am reading Switch: How to Change When C read more. Tags: Business to Business (B2B) Content Marketing Marketing with Emotion
  • VIDYARD  |  THURSDAY, NOVEMBER 12, 2015
    [Content] Video and Sales Go Together Like Cake and My Mouth
    Video is perfect for top-of-funnel and mid-funnel content, but sales people can (and should!) be using it to get more customers, faster. Engaging videos create advocates like no other content type. They can see your faces and feel engaged with content that has been personalized just for them. Mmmmm…cake…). Ready? Whaat?!
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Content] How Google Works [Infographic]
    Ever wonder how Google manages to serve you just the content you''re looking for? You put in a few words, and within a few microseconds, you''ve got pages and pages of results ready to address your query. It''s so fast, so accurate, and so comprehensive, it almost seems like magic. Almost. So how does Google actually work?
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Content] Steps to Take After Receiving a Link Warning from Google
    Spend your time creating and sharing great content on industry relevant sites and within social media. Create great content. Content based links are the best ones to achieve for SEO purposes. Image via CrunchBase. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet). Create quality links.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Content] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. And it’s no wonder.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Content] Top 5 Inbound Marketing Articles to Start the Week: Content Sources
    Our top inbound marketing article from this past week focuses on the concept of content sources -- places where you can get ideas to help you write quality blog posts -- as well as different types of sources and how to use them strategically and continuously to create remarkable content. 1. Source Quality Content … Continuously.
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