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  • OPENTOPIC  |  MONDAY, JULY 11, 2016
    [Content] Why Your Content Marketing Strategy Isn’t Working For You?
    Opentopic blog >> bforblogging.com Wondering what could have gone wrong with your content marketing? Talk about. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Content] 6 Questions Manufacturers Are Asking About Content Marketing
    Opentopic blog >> opentopic.com Discover the 6 questions and answers all manufacturers must know to get the most ROI from content marketing. Step up. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Content] 6 Questions Manufacturers Are Asking About Content Marketing
    Opentopic blog >> opentopic.com Discover the 6 questions and answers all manufacturers must know to get the most ROI from content marketing. Step up. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Content] 6 Questions Manufacturers Are Asking About Content Marketing
    Opentopic blog >> info.proximitymarketing.com Discover the 6 questions and answers all manufacturers must know to get the most ROI from content marketing. Request. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Content] The 10 Greatest Social Media Advertising Tips for Content Marketers
    It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Half of all content gets zero shares, and. Let’s start with the bad news first. Organic reach in social media?
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Content] Xero Releases Content Pack for Microsoft Power BI
    Opentopic blog >> cpapracticeadvisor.com Xero has released a new content pack integration with Microsoft Power BI. The Xero content pack offers enterprise-level. Marketing ROI Cmo marketing roi
  • FATHOM  |  WEDNESDAY, JANUARY 16, 2013
    [Content] Healthcare Marketing Insight from New Pew Report [Health Online 2013]
    Content Creation & Strategy Healthcare Industry SEO Social Media Health Online 2013 healthcare marketing Healthgrades online diagnosers P2P Pew Internet Pew Internet & American Life ProjectHave you ever gone online specifically to try to figure out what medical condition you or someone else might have?
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Content] Tasti D Lite: The Flavor of Social Branding
    Branding Communication Content Marketing Employee Branding Marketing Social Media Community Social Media Marketing StrategyCreate a brand customers crave . Get Engaged, and be Engaging. Communication and the element of trust need to be at the heart of what we do.  Acting Transparently and Authentically. The Tasti D Lite Way. tastidlite.
  • HINGE MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Content] 7 Skills Required for Marketing Professional Services Firms
    They can be conducted on location or by video link, with the content tailored to your firm’s priorities. Any Industry Content Marketing Online Marketing The Visible ExpertThe professional services industry has long suffered from “confusion” surrounding the role of marketing professionals. What are the most successful firms doing?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Content] Setting Your Digital Marketing Lineup
    These are the members of your team whom you rely on daily to complete tasks that are vital to your team’s content marketing success. With their steady development of content and reliable completion of tasks, other members of your digital marketing team are put in a position to think big. Lead-off hitters. Clean-up hitters.
  • BLUE FOCUS MARKETING  |  THURSDAY, MARCH 14, 2013
    [Content] Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA
    Brands will have mastered the art of earning consumer trust through the co-creation of valuable content. Trends Branding Communication Content Marketing Integrated Marketing Communications (IMC) Marketing Social Media Marketing StrategyIn 2020, a poor brand experience will lead to neither repurchase nor advocacy. link].
  • CEROS  |  TUESDAY, APRIL 12, 2016
    [Content] Interactive Magazine Design Inspiration and Tips
    This post, Interactive Magazine Design Inspiration and Tips , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. There’s something special about magazines as a content format. User-Generated Content (UGC). Magazines have always been a popular content format.
  • I-SCOOP  |  MONDAY, JUNE 23, 2014
    [Content] Mobile content interaction: adapt to your surroundings
    There’s a lot of content out there. In my case the device I read most content on is my smartphone. That much is for sure. We all have our habits of filtering and individual context of reading/viewing it. And I’m far from the only one. “The future of email marketing lies in the ability to […].
  • ANNUITAS  |  TUESDAY, MAY 14, 2013
    [Content] Secrets to Running Stellar B2B Events
    Blog B2B events B2B Marketing content marketing Demand Generation Social media Strategic use of B2B marketing best practices is essential to driving demand and ultimately, running a great event.
  • ION INTERACTIVE  |  FRIDAY, OCTOBER 7, 2016
    [Content] Interactive Content Marketing Weekly Roundup: October 3-7
    Ok ok, that may be Hurricane Matthew we’re feeling but the pressure is on to create engaging interactive content experiences for our audience. With any good content creation, you must have some sort of content strategy in place. Watch the video now to see what interactive content marketing advice Audrey has for you this week!
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Content] 4 Marketing Lessons for the Staffing Industry from Apple’s iPhone 7 Launch
    Ask Haley Content Marketing Email Marketing Trends Marketing Tips SEO/Social Media Staffing Industry News Ask Haley Blog email marketing Haley Marketing Group marketing for staffing Marketing Lessons staffing marketing ROINo doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast.
  • FATHOM  |  MONDAY, MAY 13, 2013
    [Content] 4 Quick, Effective Ways to Market Your Nonprofit Online Today
    Company News Content Creation & Strategy Conversion Optimization Social Media events google grants nonprofits If you haven’t flipped through the slides yet, never fear – I’m going to give you some tangible, quick ways to make a big impact, based on what we reviewed on Friday.…
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 19, 2010
    [Content] Content can’t be just okay. It’s got t
    Content can’t be just okay. It’s got to be great. link].
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Content] How to Achieve Face-Melting Content Marketing ROI – Webinar Slides – …
    Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, FEBRUARY 27, 2016
    [Content] 75 Content Marketing Tools You Can’t Live Without
    Opentopic blog >> quicksprout.com Are you seeking ways to take your content marketing strategy to the next level? Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. Marketing ROI undefined
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 11, 2011
    [Content] 5 Tips For Sponsoring Virtual Events
    Tailor your content marketing to the audience by looking at what topics are being addressed by studying the panel discussions and keynotes on the agenda. by Jesse Noyes | Tweet this. Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird.
  • FATHOM  |  WEDNESDAY, OCTOBER 14, 2015
    [Content] Customer Experience Lessons from My Colossal Dating Blunder
    Blog Feed Content Marketing customer advocacy customer engagement customer experience SubaruSometimes exceptional customer experience comes from the least expected places. wrote back in February about customer experience lessons from buying my car. Now, 8 months later, I am pleased to report that I have more reason to be a delighted customer.
  • HALEY MARKETING  |  THURSDAY, OCTOBER 27, 2016
    [Content] Why Does Our Whole Team Blog?
    Every member of our team participates in creating and sharing blog content. When creating content, be sure to put your audience first and share your knowledge and expertise; doing so positions you as a thought leader and establishes authority for your brand. At Haley Marketing, we take blogging on as a team effort. We understand.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Content] Blog More To Sell More
    You don’t have to be an expert content marketer. Use Content and Blogging To Differentiate Your Selling Efforts. TMG Custom Media reports 78% of consumers believe that organizations providing custom content are interested in building good relationships. This content destination can become your 24-7 relationship builder.
  • TYPE A COMMUNICATIONS  |  TUESDAY, DECEMBER 9, 2014
    [Content] Creating Purpose-Driven Marketing Departments
    B2B Marketing Leadership B2B content marketing Internal Communications leadership marketing marketing communications Purpose Self-leadership storytelling December 9, 2014. In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A to Z. Marketers as unifiers.
  • CONVERSIONATION  |  TUESDAY, SEPTEMBER 14, 2010
    [Content] Content marketing: creating relevant and efficient customer cases
    Improve SEO, credibility, trust, social media mentions, lead generation and word-of-mouth with your customer’s stories While planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies. Click title to read more
  • HUBSPOT  |  THURSDAY, APRIL 22, 2010
    [Content] SEO is Evolving Fast: Will Your Content Be Found?
    Ultimately, he says that "If you optimize for the visitor, your site will naturally be optimized for search engines," emphasizing that a modern, ethical approach to content creation and optimization is key and is driving legitimacy in SEO. They continue with the creation of your content. Is search engine rank (page rank) important?
  • ACSELLERANT  |  TUESDAY, APRIL 1, 2014
    [Content] How to Turn Your Marketing Messages into Visual B2B Stories
    In our previous posts we made the case for storytelling in your B2B content marketing. Business Story Marketing Visual B2B stories story video content marketing visual b2b storytelling But how do you do that? It isn’t easy. Your audience is busy, your space is noisy, the world is increasingly visual and… people don’t read.
  • SNAPAPP  |  FRIDAY, FEBRUARY 10, 2012
    [Content] Integrating Video into Your Content Strategy
    If a company incorporates video into its overall content strategy, the answer is quite easy: Link the codes to the video. Posting links on Facebook, Twitter and LinkedIn will help to build awareness of the campaign to an already established audience who will be more likely to share the content with their own followers and friends.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Content] Does Alinean support integrating video content into the Interactive White Paper?
    Links to video content can be included, and are recommended to lend an even more personal touch to the white papers. interactive smart content interactive white paper Demand Generation Pisello Alinean
  • WRITTENT  |  THURSDAY, FEBRUARY 13, 2014
    [Content] 20 Go-To Places for Truly Awesome Newsletter Templates
    If you’re using email marketing to promote your content , you’re certainly on the right track. Sharing your content through this medium allows you to provide value to your audience, and remain top-of-mind with prospects who are considering a purchase. Want the focus to truly be on your amazing content marketing? Active Campaign.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Content] 4 Non-measurable actions every business should take
    Post quality social media content. Content Marketing Internet Marketing Public Relations Social Media Marketing customer relation non-measurable public relationsThe basis of any business is making money. Earning money is not always linear, though. You need a social media strategy – you just do. Yes, it can. Show up in public.
  • THE ROI GUY  |  FRIDAY, FEBRUARY 12, 2010
    [Content] Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010
    A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. Smaller companies are spending more on their content marketing as a percentage of budget than larger companies.
  • TOM PISELLO  |  FRIDAY, FEBRUARY 12, 2010
    [Content] Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010
    A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. Smaller companies are spending more on their content marketing as a percentage of budget than larger companies.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 27, 2010
    [Content] How Weak Marketing Leads to Bad Fiscal Results
    Here’s … Continue reading → Tags: Action Items sales Content marketing Demand Generation Fearless Competitor Leadership Management best practices Marketing Marketing Automation Sales knowledge lead generation marketing campaigns sales challenges sales leadership
  • THE NEW STRATEGIST  |  FRIDAY, DECEMBER 19, 2014
    [Content] Marketing Doubleshot Podcast – Ep. 2 – Creating Smarter Content & The New Approach to Blogging
    In this episode, Josh Muirhead and Jonathan Barrick look back at 2014 and talk about what digitally savvy brands in 2015 will need to do in their content marketing strategies to truly achieve success, as well as how the world of blogging has evolved to a rich-media platform. PT7hAh5hxkk. NJnP2wsgnoA.
  • THE NEW STRATEGIST  |  FRIDAY, DECEMBER 19, 2014
    [Content] Marketing Doubleshot Podcast – Ep. 2 – Creating Smarter Content & The New Approach to Blogging
    In this episode, Josh Muirhead and Jonathan Barrick look back at 2014 and talk about what digitally savvy brands in 2015 will need to do in their content marketing strategies to truly achieve success, as well as how the world of blogging has evolved to a rich-media platform. PT7hAh5hxkk. NJnP2wsgnoA.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 18, 2012
    [Content] 4 Free “Cheat Sheets” on B2B Demand Generation from Find New Customers | No registration needed
    This is why we give away this great content – no registration needed. Marketing content marketing lead-generation marketing-campaigns social mediaThe b2b demand generation company Find New Customers  is pleased to share  free “7 Keys cheat sheets” on important topics in. B2B demand generation.
  • SCRIBBLELIVE  |  MONDAY, JUNE 20, 2016
    [Content] How To Build Landing Pages That Convert
    Visitors should reach a landing page after clicking on an ad, to get more information about a product launch, to download a piece of content, or sign up for a newsletter. Check out our guide to creating compelling ebooks for the best advice on creating content that gets results. Best Practices Featured content marketing landing page
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Content] B2B Social Media: An Underutilized Method for Improving SEO Performance
    Links can be acquired by driving awareness between shared content and targeted social profiles. Content shared on social can capture new visitors to your site. As it is retweeted/shared the reach of your content grows, placing it in front of new audiences who may utilize it in their content and link back to you.
  • MARKETRI  |  WEDNESDAY, JULY 25, 2012
    [Content] Marketri's Favorite Bloggers and Social Influencers
    We hear time and time again that the foundation of any solid content marketing strategy involves both the creation of original content and the curation of content from others, and I could not agree more. Naturally, I have developed a few go-to favorites over time that I continuously rely on for the best marketing content.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Content] How Do You Market a City? 9 Famous Olympic Bid Videos From Around the World
    Content Creation Advertising Daily World-class athletes aren''t the only ones vying for selection in the Olympic Games. Cities around the world start the bid process a full nine years before the Games, and it takes another two for the International Olympic Committee (IOC) to select the winner. Famous Olympics Bid Videos From Around the World.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 14, 2014
    [Content] Embrace the “One to One to Many” Approach by Working with Bloggers
    Blogger Outreach b2b Blog blogger bloggers blogs channels chat content Facebook followers group LinkedIn Photo presence start strategy the social tips tweet updates One to one to many: One person from your brand teams up with one influencer who talks about your brand to their many followers. Instead of running … Continue Reading.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 4, 2014
    [Content] How to achieve 1 billion impressions
    Be a Skilled Conversationalist: Strong digital brands don’t just know how to talk – they know how to converse, building relationships through their messaging and content. 2. Be Authentic: Authentic brands are able to find a universal truth and create content that inspires those ideals among consumers. 3. Plan for the unexpected.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, FEBRUARY 12, 2011
    [Content] 10 Fast Facts About Pandora
    But Pandora sees a future in streaming sports, talk and news content. “We think there is an opportunity over the long term to offer these types of content in addition to music.”. Content Costs. Content acquisition is by far the highest cost Pandora incurs. million on content acquisition, half of all its costs.
  • ION INTERACTIVE  |  FRIDAY, OCTOBER 28, 2016
    [Content] Interactive Content Marketing Weekly Roundup: October 24-28
    While everyone is preparing their costumes, decorations and candy, ion has been preparing ghoulish delights for you in the form of interactive content marketing. No tricks, just treats here!   Ask Audrey: Should Interactive Content be Disposable or Evergreen? Creating engaging content is a top challenge for every marketer.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [Content] Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]
    As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates -- which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience. Technology.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 26, 2016
    [Content] Interactive Content Marketing Weekly Roundup: August 22-26
    If you weren’t already aware, ion interactive has our very own publication over on Medium, which one of our wonderful ionians posts to almost every day with some of the latest and greatest in our interactive content marketing world. But one question we hear a lot is, “How evergreen should interactive content experiences be?” Facebook.
  • THE ROI GUY  |  FRIDAY, AUGUST 20, 2010
    [Content] Basic Content Marketing Trumps Social Media and Blogs
    Although a lot of attention is being paid by B2B marketers to Social Media and Blogs as a way to connect with and engage prospective buyers, research by IDG and MarketingSherpa indicate that more traditional promotional and research oriented content marketing is more effective. States Eric Tsai,Web Strategist / Marketing Coach.
  • AVITAGE  |  WEDNESDAY, JULY 18, 2012
    [Content] To lower video costs while volume grows, change your process
    Content Publishing Video VignettesOver the past year we have had the privilege of working with two large software companies: SAP and PTC. I’ve heard a common refrain from each that is applicable to organizations that want to lower their cost of video, even as their requirements scale. For this, we’ll need process change.
  • AVITAGE  |  THURSDAY, NOVEMBER 8, 2012
    [Content] Deciding to Build 200 Videos for the Channel, Chapter Four
    Lead Management Marketing and Sales Strategy Uncategorized Video Vignettes Channel Content content strategyThe executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners.  They asked Max to recommend decision criteria for evaluating the investment. 
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Content] Digiday Content Marketing Summit Park City 2016 – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com The Digiday Content Marketing Summit will focus on the ways brands and agencies are creating content that converts through use of social platforms, in-house production and experimenting with new formats to deliver their messages. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Content] Digiday Content Marketing Summit Park City 2016 – Opentopic – Opentopic
    Opentopic blog >> opentopic.com The Digiday Content Marketing Summit will focus on the ways brands and agencies are creating content that converts through use of social platforms, in-house production and experimenting with new formats to deliver their messages. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Content] Influencer Marketing: How to Supercharge Engagement with Content – Opentopic
    Opentopic blog >> opentopic.com While many companies are spending budget money “buying” relationships with “influencers” chasing KPIs of “social reach,” others (including myself) are including the concepts of influencer marketing in their day-to-day organic social media and content marketing activities. Once you understand this.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Content] A Resolution Against Marketing Resolutions (Especially the New-Year Variety)
    Content Marketing 2016 trends 48 laws of power email marketing new years resolutions seo VideoYes, this title is an oxymoron. know, that might make me look foolish. But bear with me, I’m going to make sense eventually. Plus, I trust you faithful readers are going to read beyond my headline and actually grant me that chance. And write.
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 23, 2016
    [Content] ScribbleLive Acquires Linkdex, The Enterprise SEO Platform
    Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO. Content marketing and SEO have never been more co-dependent , but both disciplines tend to live separately at an operational level.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 2, 2016
    [Content] Comedic Writer Sarah Cooper on Creative Freedom [Unthinkable Podcast]
    Content MarketingIf you love to tinker on your creative craft, you often feel you’re surrounded by people who “don’t get it.” ” This causes many of us to long for one thing that we never seem to get: total creative freedom. Read More.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 28, 2014
    [Content] Tips to Creating an Engaging Internal Newsletter
    Aim the content at employees. First and foremost, all content in an internal newsletter should be about employees and things they care about. Newsletter content doesn’t have to be dry , either. From design to content, you want to be consistent with your newsletter. For example, Riverside Healthcare in Kankakee, Ill.
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Content] A Guide to Local Content Creation and Lead Generation [@InboundNow #31]
    Balancing personal and professional content. That means securing your own domain name and hosting account where you can control the content. Then you need to create content, with the goal of engaging your audience, in order to build awareness and showcase that you're a local expert. Ricardo works for Diverse Solutions.
  • READYPULSE  |  THURSDAY, OCTOBER 6, 2016
    [Content] A No Nonsense Guide to FTC Compliance for User Created Content
    KISS is the same recommendation and insight I give to digital marketing executives and their brands when the brand leverages User Generated Content (UGC). Content created by real people is often more genuine and authentic, telling a better story than the brand could dream up on its own. How to Get Permission to Use Content.
  • WRITESPARK  |  TUESDAY, MARCH 12, 2013
    [Content] Do You Want a Case Study or Just Feedback?
    By remembering what delivers the highest value for your company, a case study interview call can produce both effective marketing content and useful information for improving your product.  . Case Studies Content Marketing case studies case study case study writer customer interview product feedback
  • SNAPAPP  |  TUESDAY, OCTOBER 15, 2013
    [Content] B2B vs. B2C Content Marketing: Content Marketing Institute's 2014 Benchmarks Find Surprising Similarities
    At SnapApp , we live and breathe content marketing. This week, we’re happy campers because Marketing Profs and the Content Marketing Institute just released B2B Content Marketing 2014 Benchmarks, Budgets, and Trends – North America , a counterpart to their B2B version. B2B and B2C content marketers share the same goals.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Content] State of Play: Benchmarking Content Marketing – The Financial Services Forum
    Opentopic blog >> opentopic.com We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Content] State of Play: Benchmarking Content Marketing – The Financial Services Forum
    Opentopic blog >> opentopic.com We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Content] Sales Enablement and the New Content Marketing ROI
    This is certainly true when it comes to content. In fact, Content Marketing Institute reports that more than half of B2B. Opentopic blog >> opentopic.com This post is an excerpt from Demand Gen Report’s B2B Marketing and Sales Teams Converge with Sales Enablement Technology report. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Content] Sales Enablement and the New Content Marketing ROI
    This is certainly true when it comes to content. In fact, Content Marketing Institute reports that more than half of B2B. Opentopic blog >> opentopic.com This post is an excerpt from Demand Gen Report’s B2B Marketing and Sales Teams Converge with Sales Enablement Technology report. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Content] 7 Steps to Drive More ROI from Your Content Campaigns
    Opentopic blog >> spiderfinance.com Content marketing is a wonderful tool for bringing customers to your business. There are plenty of tips and techniques out there for getting the biggest possible ROI from each piece of content you produce. But how do. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Content] Are You Leveraging Your Content for Sales Enablement?
    Opentopic blog >> marketinginsidergroup.com You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Content] 7 Steps to Drive More ROI from Your Content Campaigns
    Opentopic blog >> business2community.com Content marketing is a wonderful tool for bringing customers to your business. There are plenty of tips and techniques out there for getting the biggest possible ROI from each piece of content you produce. But how do. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Content] State of Play: Benchmarking Content Marketing – The Financial Services Forum
    Opentopic blog >> opentopic.com We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Content] State of Play: Benchmarking Content Marketing – The Financial Services Forum
    Opentopic blog >> opentopic.com We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Content] State of Play: Benchmarking Content Marketing – The Financial Services Forum
    Opentopic blog >> thefsforum.co.uk We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Content] A Close Look At The Numbers: Content Marketing in 2016
    Opentopic blog >> blog.crazyegg.com Where’s content marketing at right now – and where’s it going? Content marketing is moving front and center in. It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. Need a stat? We got ‘em. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Content] A Close Look At The Numbers: Content Marketing in 2016
    Opentopic blog >> imglance.com Where’s content marketing at right now – and where’s it going? We got ‘em. 1: Importance, Budget, ROI Image Source Content marketing. It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. Need a stat? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Content] 4 Content Marketing Hacks to Speed Up Blogging Growth
    This includes your content. In the world of digital marketing, content means. Opentopic blog >> basicblogtips.com As a blog owner, it is imperative that you make the most out of your digital assets. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Content] Determine the Right Metrics for Your Content Marketing
    Opentopic blog >> opentopic.com Determine the Right Metrics for Your Content Marketing It only feels right to begin an article on measurement with a couple of statistics. The Content Marketing Institute and MarketingProfs release a benchmarks report every year, which is always one of my favorites.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Content] Are You Leveraging Your Content for Sales Enablement?
    Opentopic blog >> marketinginsidergroup.com You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Content] Are You Leveraging Your Content for Sales Enablement?
    Opentopic blog >> marketinginsidergroup.com You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Content] 10 Killer Social Media Advertising Hacks For Content Marketers
    It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Opentopic blog >> business2community.com Let’s start with the bad news first. Organic reach in social media? It’s pretty much dead. Half of.
  • OPENTOPIC  |  TUESDAY, APRIL 26, 2016
    [Content] 7 Ways to Improve Your Content Marketing Strategy
    Register Now » If you’re engaging in any type of content marketing – social media, blogging, eBooks, etc. – you have a content marketing strategy. Opentopic blog >> entrepreneur.com Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m.
  • ION INTERACTIVE  |  FRIDAY, JULY 8, 2016
    [Content] Interactive Content Marketing Weekly Roundup: July 5-8
    4th of July kicked off this content marketing filled week with some excitement. From interactive video to rich data opportunities with interactive content, we have your latest content marketing news right here on the ion blog. Interactive video is now capable with the ion interactive content platform!! Literally.
  • MARKETING ACTION  |  THURSDAY, JUNE 5, 2014
    [Content] David and Goliath: How Small Players Beat Out the Big Banks
    They are active participants in their own buying pathway, and their specific buying interests can be identified by marketers based on the Web pages they visit, the emails they open, and the content they consume. Converting web traffic into sales leads (web site sign-up forms and useful free content). 3. But the game is changing.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 23, 2016
    [Content] Interactive Content Marketing Weekly Roundup: September 19-23
    At least once a quarter, we have the pleasure of hosting our very own webinar to help content marketers just like you gain insight and ideas into how to better your engagement with your audience. This event was all about innovation in content strategy for both B2C and B2B marketers so you can bet there were a ton of takeaways from it.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 1, 2015
    [Content] BANT May Not Work in Qualifying Leads for Industrial Sales
    This is only a content summary. Visit my website for more content on industrial marketing.]. Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym. Please click on the headline to read the full article.
  • CONFLUENT FORMS  |  MONDAY, AUGUST 27, 2012
    [Content] Knowing when it's time to pull the plug on your website
    Some of the things they've done: Believing that their website had to have lots of content, their website has 5-10x more content than is probably needed, with 95% of the content accounting for only 5% of the page views. They're overwhelmed and aren't even sure where to begin. With this in mind, take a look at your website.
  • BIZNOLOGY  |  FRIDAY, JANUARY 29, 2016
    [Content] Integrating mobile video branding into the auto purchase funnel
    We can begin by identifying some of these moments through social conversation search, impromptu dealership conversations, targeted customer surveys, and A/B testing of content for relevancy and timing. Part One. Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. The Good for Me?
  • THE NEW STRATEGIST  |  FRIDAY, DECEMBER 19, 2014
    [Content] Marketing Doubleshot Podcast - Ep. 2 - Creating Smarter Content & The New Approach to Blogging
    In this episode, Josh Muirhead and Jonathan Barrick look back at 2014 and talk about what digitally savvy brands in 2015 will need to do in their content marketing strategies to truly achieve success, as well as how the world of blogging has evolved to a rich-media platform. PT7hAh5hxkk. NJnP2wsgnoA. Storehouse iPad app -  www.storehouse.co/.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Content] How does Alinean maintain the Interactive White Paper content and tool?
    It is very easy for us to maintain and continue to evolve the content within the Interactive White Paper , and the personalization rules. No custom software application development / programming is needed to specify the content or rules. interactive smart content interactive white paper Demand Generation Pisello Alinean
  • VERTICAL RESPONSE  |  THURSDAY, JULY 18, 2013
    [Content] After Google Reader’s demise, does RSS matter to your business?
    When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences. Should businesses follow Google’s lead and turn to other methods to push out content?
  • CONTENT MARKETING TODAY  |  FRIDAY, MARCH 30, 2012
    [Content] Small Businesses Increase Online Marketing Efforts
    Great Video from AT&T Illustrating the Contents of Their New Research. Content Marketing News Online Trends AT&TAccording to the 2012 AT&T Small Business Technology Poll, nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts. Via www.youtube.com.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 9, 2016
    [Content] Interactive Content Marketing Weekly Roundup: September 6-9
    It’s Content Marketing World week and we couldn’t be more excited. Our very own ionians are finishing up their time at the conference and are ready to bring back some major keys (while channeling their inner DJ Khaled) on everything content marketing. This week was all about interactive infographics. Follow our Medium account here.
  • BEYOND  |  MONDAY, FEBRUARY 16, 2015
    [Content] Star influencers: whose opinions matter most to B2B buyers?
    It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void In space, they say, no one can hear you scream.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 12, 2016
    [Content] Interactive Content Marketing Weekly Roundup: August 8-12
    But in that same report, 60% of marketers say that producing content that is engaging is one of their top challenges. Watch the video now!   3 Tips to Accelerate Your Results Using Interactive Content Marketing Speaking of results, interactive content solves a bevy of challenges, ranging from low audience engagement to poor lead quality.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 14, 2011
    [Content] A B2B Social Media Turning Point
    It’s a great way to get your community to share your content. Does Good Content Matter Anymore? We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. Blogging Communications Social Media 101 Twitter CMO content Hubspot IBMContinue reading.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 30, 2013
    [Content] The Benefits of Good Anchor Text on Your Website
    Content Development LinkBuilding Search Engine Marketing Anchor Text is a word or group of words that is user to link from your page to another page on your site or blog, or to a web page, blog, article, image, etc on a site outside of your own. When you use descriptive anchor text, you are setting an execration while also being informative.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 1, 2012
    [Content] 10 Ways to Kickstart Your Inbound Marketing Program
    You are creating great content and your website delivers a great experience with a strong conversion rate. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 23, 2012
    [Content] Why B2C and B2B Marketers Both Watch the Automotive Industry
    Digital Marketing b2b marketing Content Marketing Facebook marketing social ads Social Media social media marketingby Jesse Noyes | Tweet this General Motors made big news this week when they said – just ahead of Facebook’s big IPO – that they were taking their $10 million budget for Facebook ads elsewhere. for instance.).
  • ION INTERACTIVE  |  FRIDAY, AUGUST 5, 2016
    [Content] Interactive Content Marketing Weekly Roundup: August 1-5
    All the kids are heading back to school this month so we figured we’d dedicate this month’s writing to educating our audience (Not that we don’t always aim to supply you with the latest and greatest educational content in the industry anyway!). What’s on the Interactive Content Horizon? It’s the first week of August already! Facebook.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 23, 2015
    [Content] Beyond Hofstede’s Cultural Dimensions Theory: Approaching a Multicultural Audience
    But when creating content marketing, a new assortment of variables come into play. The same logic applies to multicultural content marketing; a vision based on perspective must be formed using a variety of frameworks, experiences, and in comparison to other cultures in order to fully understand each audience. Download the free eBook.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 16, 2016
    [Content] Interactive Content Marketing Weekly Roundup: September 12-16
    From Cleveland to LA, we went from CMWorld to CSIS, sharing all the content we could in between. But what truly makes for a great interactive content experience? Hosted by the Content Marketing Institute, this important event focuses exclusively on helping content marketers learn, innovate, and network. Get Interactive!
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