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  • SYNECORE  |  SATURDAY, MARCH 22, 2014
    [Content] Online Video as the Modern Day Yellow Pages Ad
    If the search engine is the modern-day Yellow Pages, a brand’s website is its “ad,” and the written copy, images and videos housed on the website collectively form its content. 71% of respondents said that watching video content leaves them with a positive impression of the brand. Let Your Fingers Do the Walking. Follow @chrshorton.
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 11, 2010
    [Content] Marketing to key accounts: It's all about the relationships
    Most important, the content and events that she saw from marketing were simply too generic. It's an obvious point, but how often do we produce marketing content, organize events, and build sales tools without being grounded in those direct relationships? Sales people tend to be extremely protective of their accounts. That's a no-no.
  • THE ROI GUY  |  TUESDAY, DECEMBER 6, 2011
    [Content] The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012
    Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.
  • EB2BLEADS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Content] The Generation Of IT Leads
    Content creation. Finally For The Generation Of IT Leads You Will Need Content Creation. This will be key to deciding on what content you should generate. Here are some different pieces of content that you will need; Web Pages – that show people the products and services you provide and how they help.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Content] 5 Ways B2B Companies Can Take Advantage of Facebook
    The first way to take advantage of Facebook is to create a content strategy. Getting fans to engage with your posts, especially sharing, can get your content in front of their friends. You might share relevant content or link to their blog posts or other content. Develop a Strategy. Keep Things Visual. Generate Buzz.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 21, 2014
    [Content] Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers
    B2B content marketers already realize the potential of LinkedIn for lead generation. According to response data from CMI’s B2B Content Marketing report , 62% of B2B marketers believe LinkedIn to be an effective social media platform, and it tops all social media investments at 91% penetration for audience use. LinkedIn. StumbleUpon.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Content] Weekly Wrap Up - April 22
    Content Ideas that Will Blow Up Your Brand and Business in 12 Months or Less —Guaranteed @thesaleslion. Animoto: Easy, Cost-Effective Video Content to Go - @HJSewell. Step-by-Step Templates for Mapping your B2B Content by @barbragago. And this week, we're pleased to share the following gems with you. Enjoy!
  • MARKETING FINGER  |  SUNDAY, FEBRUARY 28, 2010
    [Content] To Follow Or Not To Follow: That is the Question on Twitter
    rtstrategy: re following back: educational/entertaining content & signs they are engaging. Quality of content. twitterer should have a healthy balance between original content, retweets, and engagement with others. You go through the ritual once every couple of days. Unless you have auto-follow, that is. Follower count.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 7, 2010
    [Content] Four Stages of Buying
    Content. Companies today need a Chief Content Officer. How can salespeople win more often, despite tight budgets and well-educated buyers? One of the best ways it to change your view of what you’re doing. Salespeople often take a myopic view of the selling situation, thinking “ What do I need to do to close this deal?
  • MODERN B2B MARKETING  |  SUNDAY, JUNE 13, 2010
    [Content] 5 B2B Marketing Infographics You Can’t Go Without
    Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. It allows you to create and distribute relevant and valuable content without directly selling to the prospect. CMO’s Guide to The Social Landscape.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Content] What if Your Marketing Shut Down for a Month?
    thought about it for our own team, and it seems that if you''ve been relying heavily on inbound marketing tactics like business blogging, SEO, and content creation (which our team obviously does -- we''re an inbound marketing company and all), you would probably be able to weather a marketing shutdown no problem. 'Well folks, it happened.
  • HUBSPOT  |  SUNDAY, AUGUST 12, 2012
    [Content] How Top Brands Use Instagram, and Other Marketing Stories of the Week
    Repurposing Content With a Purpose, From Smart Insights. The Smart Insights blog brings us this excellent guide to repurposing content -- with a purpose! Aimed at making your content strategy more efficient, the post highlights the advantages of repurposing content, as well as eight ideas for efficient and effective repurposing.
  • BIZNOLOGY  |  FRIDAY, JULY 25, 2014
    [Content] 5 point quality assurance checklist for your social media posts
    You need to score home runs with every piece of content. It is dishearteningly easy to for users to unsubscribe , un-like, or un-follow, your feed, especially given the perpetual email bombardment with endless streams of content. CTA’s grab readers’ attention, pull them in, and propel your content’s spread across the web.
  • SYNECORE  |  SUNDAY, FEBRUARY 10, 2013
    [Content] Getting Social: The DOs and DON'Ts of Social Media Marketing
    The Facts: • Marketers who spent 6 hours a week or more using social media and engaging/sharing content on it saw 52% more leads than those who did not. Do share a variety of content. Give continuity to your brand’s voice by keeping threads of content alive, but don’t annoy your audience with the same tune over and over and over again.
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Content] What to Send Email Contacts in Different Stages of the Marketing Funnel
    Think about your business and your sales and marketing funnel to identify which types you have right now, and whether you're emailing them with the appropriate types of email marketing content. From there, we can tell which type of subscriber they truly are and send them more relevant content. Subscriber. What do you send subscribers?
  • LEDGER BENNETT  |  SATURDAY, JUNE 22, 2013
    [Content] Top takeaways from the #B2BSummit
    The event was hosted with four streams:  Inbound Marketing , Content Marketing , Demand Generation and Multi-channel Marketing. Community building isn''t about bespoke content, it''s part of it but you should be finding and sharing interesting content." Content Marketing and building a community has many similarities.
  • HUBSPOT  |  SUNDAY, NOVEMBER 18, 2012
    [Content] Twitter Makes Search More Visual, and Other Marketing Stories of the Week
    How are you presenting your marketing content to your audience? The visual content revolution is here. Visual content is high in demand! It appears that Twitter is hopping on board the visual content train. It means you need to consider Twitter, too, when developing your visual content strategy! Plain and simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Content] Creating the beautiful blog with Stanford Smith
    ” The common thread of great speakers and their content. Creating a “blogging experience.” - The common thread of great speakers and their content. 'Click here if you can’t see the video interview with Stanford Smith of Pushing Social. How we engage with our audiences beyond comments. The blogging trend that energizes him.
  • INSIGHTIQ BLOG  |  FRIDAY, OCTOBER 7, 2011
    [Content] Are Facebook "Likes" a Good Metric? Or a Metric at All?
    fan that goes out of his or her way to find the brand's Facebook page on their own, browse the content on that page, and then "likes" the page as a reaction to the content is an ideal experience. Social media has become a line item on virtually every agenda for marketing strategy meetings. There's no denying that. Well, not really.
  • BUYEROLOGY  |  MONDAY, JANUARY 30, 2012
    [Content] Predictive Buyer Modeling Is Changing the Future of B2B
    What matters in today’s B2B climate is having the ability to predict multiple scenarios and more importantly – multiple buying scenarios that will shape the organization’s marketing, sales, product, content, and social strategies. Image via Wikipedia. It has been used both in business and in military exercises for several decades. 
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Content] Conversion Copywriting: Words & Phrases That Make People Click [Infographic]
    In an overcrowded market where everyone has the power to create content, it''s really difficult for marketers to get an edge -- we''re all competing for our message to be the one that catches our audience''s eye and makes them click (and hopefully eventually become customers). Blogging Social Media
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 3, 2012
    [Content] 3 Trends to Consider for Your 2013 Social Video Strategy
    While Twitter and Facebook can be entered into with little to no cost, online video has a price of admission no matter how you go about creating the content. Noteworthy Trend #2: Content Video. While deployment of content videos is on the rise, the cost involved in producing content videos creates a large hurdle for many companies.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 8, 2013
    [Content] Creating Snappy Sales Presentations
    Decide on Your Content. Aligned: Ensure that all content is ruthlessly relevant to your prospect. Your content itself is only a small portion of how you’re being evaluated. Should you kiss your PowerPoints goodbye? Might not be a bad idea. 95% or more of the presentations I see actually HURT your chances of success. The results?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 18, 2012
    [Content] The End of Tao as We Know It
    The second edition of The Tao of Twitter  has about 50% all-new content including a new chapter on Twitter Chats, tons of new tricks and time-savers and fresh ideas for using Twitter for business and personal use. First, I need to stay focused on three things: creating content, college classes, and clients. So why the mixed feelings?
  • BLOG MY CALLS  |  FRIDAY, AUGUST 17, 2012
    [Content] Are Webinars Worth It?
    The goal of our webinar series is twofold: 1) provide valuable content to our audience and 2) generate leads. We are providing great content. It just means that they aren't really interested in buying they're just interested in the webinar content. It seems like webinars are all the rage right now. Our Webinar Experience.So
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Content] Selling is Easy! (If You Get the Right Support)
    Inbound marketing requires you to create content that encourages your prospects to raise their hand (in a virtual sense) and shout ''That''s me! Inbound marketing takes things a step further by using blogs, articles and video content to build up a set of resources that will attract people interested in the services a company offers.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 23, 2010
    [Content] Using Analytics to Drive Your Tweet Strategy
    Twitter uses hashtags to allow users to search for, and follow, specific content themes that interest them.  Provide content that will supplement the products and services that you sell.  Wendy Boyce. Microblogging is understood to be short snippets of information shared across social networks.  What is being said about your brand?
  • B2B MARKETING ZONE POSTS  |  TUESDAY, FEBRUARY 2, 2010
    [Content] Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January
    10 Ways to Win with Online Video - Content Marketing Today , January 19, 2010 Stand Out from the Marketing Crowd Thanks to Lou Bortone , video marketing guru for this guest post In an over-crowded and hyper-competitive marketplace, video marketing can help you break through the clutter and deliver your message in a powerful and memorable way.
  • WEBMARKETCENTRAL  |  THURSDAY, MAY 29, 2008
    [Content] Catch Some Buzz from Alltop
    Calling itself a "digital magazine rack," Alltop is a human-powered content aggregation site that brings together the best news and blog feeds from around the web in more than 80 categories (and counting) grouped into broad topic areas. Both sites offer their own unique features.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Content] Marketing Is NOT About Relationships
    Marketing’s first stepping stone is getting attention , using advertising, content marketing or any other tools at their disposal. Develop a relationship. Don’t propose on the first date. Relationships take time. You talk about relationships as a marketer. You use the same words and clichés. Photo by Natesh Ramasamy.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 23, 2010
    [Content] Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools
    Website: static content. Blog: frequently updated content. company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. The search engines have always favored fresh content, particularly Google with its latest Caffeine release.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 13, 2014
    [Content] Is Your Brand Fan Friendly?
    'When it comes to scoring word of mouth mentions about your brand from bloggers, the ideal kinds are those that are sincere and organically fit in to a blogger’s content. An organic and authentic brand mention is not a result of a sponsored post or reaching out to a mass number of bloggers who have no real … Continue Reading.
  • VIEWPOINT  |  WEDNESDAY, MAY 2, 2012
    [Content] PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
    With content being red hot this year, Paul hears a lot from marketers that they don’t have enough content, and he adds that the point of that post is, “You probably have a lot more content than you realize.” ” Good Content Is Hard and Expensive Because the Stakes are Being Raised. Do your research.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Content] How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]
    Before you begin crafting your new website design and content, you need to be crystal clear about your desired branding, messaging, and your unique value proposition so it’s consistent across your entire website. Speak to them in their language by strategizing your design and content around your business' buyer personas. Say what?
  • CHRIS KOCH  |  FRIDAY, OCTOBER 1, 2010
    [Content] 13 questions about social media and thought leadership
    Content is replacing salespeople in the earliest stages of the buying process. If buyers find your content you’re a step ahead. Content builds intimacy between the company and the prospect until you can put them in touch with a salesperson. If you’re in B2B marketing, you gotta go to this thing. can’t wait. link]. link]. link].
  • HUBSPOT  |  SATURDAY, APRIL 27, 2013
    [Content] How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]
    'There are a ton of ideas out there on how to come up with content inspiration when you''re stuck. But my favorite content trick comes from customer Marcus Sheridan -- and it''s so good, even the New York Times approves. This aligns with how-to content that typically performs very well on a blog. And how can you do it?
  • CK'S B2B BLOG  |  SUNDAY, NOVEMBER 6, 2011
    [Content] The Mobile Revolution Gets A Makeover.
    The website which features my B2B Mobile Guide, all B2B mobile content, and videos has undergone a makeover! Readers will recall that earlier this year I launched The Mobile Revolution & B2B  to shine a much-needed light (and connect many dots!) on how mobile is prime for B2B companies and audiences. B2B Mobile Marketing
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Content] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
    Submitting content to article sites (e.g. If you’re creating content designed to help a prospect solve a problem, then your strategy is often the same across services, professions and product/solution companies. This way you don’t end up struggling to create some kind of content just because a send is due to go out. Any tips?
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Content] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    'Who isn’t looking for more effective inbound marketing in today’s content saturated society? There are many ways that mind maps can be utilized for content and inbound marketing. Repurposing: Content repurposing is a way to reimage your existing material and give it a whole, new life online. So, what exactly is mind mapping?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2008
    [Content] Official Google Docs Blog: Live blogging with Docs
    You can either embed this Google document in your blog as an IFRAME or you can republish the contents of this document as a new blog post (better approach though it requires an additional step). Now as soon as you write something in this Google document and hit save, the content will appear instantly on your blog. Permalink. 48 AM.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Content] 25 Sure-fire Ways to Grow Your Email List
    Use social media to drive traffic to your website: Social media channels are designed to keep content slim and frequent. Use links and promo codes to drive new customers to your website where content can be more meaningful. Drive interesting and engaging content as promised. Five Easy Summer Recipes). Relevance equals revenue.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 16, 2010
    [Content] 7 Tips to Use Twitter to Generate Traffic and Leads
    Treat it as a broadcast tool through reach and frequency of your content marketing efforts and generating the best return on your time investment by repurposing your content through tools such as Social Oomph. As others are so kind to publicize your content, also help to promote theirs. Build a targeted Twitter following.
  • ANNUITAS  |  TUESDAY, NOVEMBER 4, 2014
    [Content] Are Images Hurting Your Email Marketing?
    'We know that images enhance our content and help convey a strong message visually. However, including images in your emails or content marketing efforts may be negatively impacting your email deliverability and overall effectiveness. However, people forget to review image and link URLs in the body of the email.
  • HUBSPOT  |  FRIDAY, MAY 6, 2011
    [Content] For Facebook Marketing, 'Being Fresh' is Key
    Facebook Lessons for Marketers: While we already understand the importance of fresh content for successful inbound marketing, there are definitely a few Facebook-specific takeaways for marketers here. Consider the difference between content published on Facebook versus Twitter. Don't generalize among social networks. Lesson learned.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 8, 2013
    [Content] 3 Ways Insurance Marketers Can Benefit from Marketing Automation
    Marketers understand the need to deliver on the promise of value and relevance, by providing personalized content to a variety of different audience segments. 'by Eloqua | Tweet this The marketing ecosystem has changed for insurance marketers, as a result of healthcare reform and economic changes.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 8, 2011
    [Content] Tips on Using Facebook as a Good B2B Marketing Tool
    Listen and give them content and insight that will help them. Make things sharable - Make content interesting and fun. So if you currently have a blog and want to repurpose your content, this is a good way to do that and build your Facebook fan base at the same time. Here are some facts to consider: People on Facebook.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 18, 2010
    [Content] Marketing Above the Noise
    Your messaging and content needs to frame the context in a way that resonates with buyers. When you can get specific enough to narrow your focus to the who, why and how that relates to the what (driving revenues) - then you can create messaging and content that raises you above the noise. Products/Solutions can INCREASE: Revenues.
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 22, 2010
    [Content] Is Sales Stepping on Your Marketing Dialogue?
    Read this month's nurturing content offer. Just as marketers are working to map content to the stages of the buying process, salespeople must match those efforts by mapping conversations to those stages. While I appreciate the sales team's enthusiasm, restraint can be a good thing. Registered for a webinar. "). Quickly.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Content] 11 tips and tools to jump-start your SEO
    The best places to put keywords are in the:  URL ,  Title Tag ,  Meta Description , Headers and Subheader, Page content,  Anchor text  and  Alt text. So, strong content is equally important to the placement of keywords. 'Photo credit: Sean MacEntee. What do the numbers tell us about the importance of SEO? So what are you waiting for?
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 31, 2013
    [Content] The 6 Most Popular Blog Posts of 2013
    We hired a video SEO firm to help us promote video content. think the popularity of this blog post speaks to the popularity of video content and video SEO. They assume the content will be interesting if you talk about someone, something, or some group failing miserably at something. Everyone does it. Newsjacking! Why So Popular?
  • SYNECORE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Content] How Much Will it Cost to Build a Website?
    The low end of this spectrum might include an out-of-the-box template using stock images with very little customization; the high end might be a large custom-built website with corresponding mobile app, content creation, blog management, professional photography and video production elements. 'How much does a website cost? Follow @jaceyleigh.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 23, 2010
    [Content] 12 Ideas for Quick Blog Posts
    Keep a list of good content you find throughout the week and then combine the list into a post. Pull content from your Powerpoint presentations and training decks. Her specialties include brand development, social media strategy, and content marketing. It's so hard to keep up with the Good Blogger schedule. yeah, I thought so.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2011
    [Content] 7 Missed Social Media Lead Generation Opportunities
    Many of these issues stem from not including calls to action (CTAs) alongside valuable and relevant content that is being shared on social media. No Referral Process - If you are sending social media followers to interesting blog content with CTAs, then some of them will become leads for your business. Free Social Media Marketing Kit.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Content] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
    Content – how much editorial control will be exerted.  However, look beyond marcom for content providers such as sales, tech support, product management and even R&D.  Remember, your channel partners are a good source of content; they may have their own blogs and social media outlets that you can leverage.  Patience!
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Content] 6 Essential Social Media Lessons From Top Executives
    Branson teaches us that you don’t have to come up with 100% original content for every channel you choose to be a part of, so you can relax a little if you’re concerned about having enough content to share. 3) Share a Balance of Corporate, Curated, and Original Content Topics. What can they teach us? Ready?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 9, 2011
    [Content] B2B Website Marketing Tip: Add Social Icons to Top of Pages
    Be sure to read my post about why Google Reader should be your BFF in terms of managing the content tsunami we’re all dealing with.). I’m purposely not covering those companies who lack a social presence but place icons in the hope that people will tweet / Like their content. That’s a whole other article.).
  • HINGE MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Content] Hinge’s Fab Five: July 2013
    'Top Professional Services Marketing Content from July 2013. Each month, an enormous amount of content is published on marketing. Content Marketing Essentials 2013 (Dynfographic). Full of interesting facts and useful tips, this introduction to content marketing is both fun and useful. Enjoy! By Mark Gavalda, MandLoys.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Content] Set the Record Straight: Marketing Automation vs. Email Programs
    Marketing Automation, by nature of its ability to track your marketing, email, and web activity efforts, will help you qualify “buy-ready&# leads for your sales people through lead nurturing via quality content and lead scoring. Prospect clicks on a link within the email to read or download more content: 20 points. Add 5 points.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 6, 2012
    [Content] Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz
    These are usually good people to add to your list as they are already promoting themselves or companies through content marketing. You will be able to match relevant experts against content you are planning and look for opportunities to collaborate on those pieces. Create amazing content for your influencers readers.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Content] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
    But before you dive too deep into building your marketing campaigns, ask yourself: Are your holiday campaigns properly incorporating visual content? And with various statistics showing visual content is the hottest trend in the industry, it''s no wonder why. Start Preparing Your Holiday Campaigns With Visual Content. Photos.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Content] What Will Marketing Look Like in 2030?
    Information Will Be Everywhere Today, one of the biggest pain points for B2B marketers is creating content. Behind this trend is the fact that content will be everywhere and in every form. We just welcomed our third son, Caleb, into our family. Unfortunately, many of these extremes are ones we, as consumers, do not want to see.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 30, 2014
    [Content] The Google+ Obituary
    By authoring a lot of good content and claiming authorship of that content on Google+. 3) Claiming Authorship allows Google to index your content quicker and more reliably. 'Google made a few headlines last week when it announced that Vic Gundotra, the guy in charge of Google+ is leaving the company. Google+ Is Walking Dead.
  • MEASURABLE MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Content] Email Marketing: What to Watch Out For in 2012
    • "The biggest challenge for all marketers, email marketers included, will be truly developing valuable, relevant and compelling content so those emails keep getting opened and, ultimately, driving sales." - Joe Pulizzi, Founder of Content Marketing Institute. marketing channel. • "I see integration as the issue [.],
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Content] Using Big Data To Target The Right Consumers With The Right Offers
    This tactic ensures visitors see content relevant only to their loyalty level and behavior. Advanced predictive models can dynamically serve content and offers based on a user’s current and past online behavior. 'Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Love Your Loyalty Programs.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 4, 2012
    [Content] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
    More importantly, these visitors tend to be highly influential business people seeking to engage with relevant content,” Heidi Cohen (again) serves up 10 actionable Slideshare marketing tactics, from knowing your target audience on the site to using hashtags, optimizing your presentation’s title and tracking results. know—Reddit?
  • B2BBLOGGERS  |  FRIDAY, AUGUST 13, 2010
    [Content] All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]
    The chat zoned in on hot questions that dealt with the various lead nurturing strategies that would work, the kinds of content that would have the most impact and success, the significance of lead scoring, the tools that can be used, etc. NathanRKing : Content needs to be new and relevant to your target audience. High trust = low risk.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Content] 6 Ways Social Data Can Inform Your Marketing Strategy
    Social Crawlytics is a free tool that allows you to see what platforms your competitor''s content is getting shared on most. You can export that data into an excel spreadsheet and sort by the different networks to see what content resonated best on Facebook, Twitter, and LinkedIn. Find Influencers and High-Performing Content.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 18, 2013
    [Content] Blog Design for Businesses – Do’s and Don’ts
    Most businesses assume that all they need is quality content. But if the design is lacking, then people really will judge the book by its cover and leave the page before they read the content. 'One of the things that will determine the success of your blog is its design.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Content] The Top Social Media Topics On the Minds of Real Marketers
    Content is king! You need to content to really make your social presence sing. And what sort of content should you promote? The best way to start creating content is to learn from others. Take a look at what some of our top content marketers had to say: “Titles are everything when it comes to content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Content] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    You can learn and implement strategies to connect social data, landing page apps, and content marketing, among others. Ramp up engagement with content marketing communications. For example: You can connect all the dots of your content and automation with the new Kapost Calendar App ! Score! Explore the new AppCloud in Topliners.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Content] Stuck Writing? 35 Sure-Fire Copywriting Tips & Tricks from the Pros
    'With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them to leads and customers – consistently producing powerful, high-quality copy is tough. Simplify your content. As writers and content marketers, we like to play with our words.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 18, 2011
    [Content] B2B Blog Q&A: What's Most Critical to a Great Blog Post?
    Our recent webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we have provided a personal reply on our blog to each question. Content with facts, figures and links, Call to Action, RSS Feed, Social sharing options. Schaefer. Great Title. Image. ” 4.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Content] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
    1) Be Relevant: Creating relevant marketing requires an understanding of your customers so that you can present them with the right content, at the right time, so they convert and take the next step with your company. 1) Be Relevant: For landing pages, being relevant means delivering the content that a visitor expected to get upon arrival.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Content] 15 Things People Absolutely Hate About Your Website
    Convert site visitors into leads with well-written content and compelling CTAs/offers, not interruptive gimmicks. 2) Automatically Playing Multimedia Content When a Page Loads. Let visitors choose to play your multimedia content; don't force it on them. 8) Not Including Social Sharing Buttons on Your Content. Shhhh!
  • CONTENT MARKETING TODAY  |  THURSDAY, MARCH 22, 2012
    [Content] Catching Up With Amanda Maksymiw of OpenView Venture Partners
    Amanda Maksymiw of OpenView Venture Partners shares her inspiration and advice on content marketing. Rather than hiring a marketing firm, OpenView founder Scott Maxwell found his solution in a book called Get Content Get Customers. Newsletter subscriptions have risen from 200 to 11,000. Via marketeer.kapost.com.
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Content] The Simple Cure for Google Algorithm Update Anxiety
    Doctors now have the ability to prescribe one of the most powerful medications ever created for combating GAUA disorder: content. Publishing copious amounts of great problem-solving and/or entertaining content online consistently gives marketers many more opportunities to show up and rank in search engines. Don''t deceive your users.
  • FUNNEL FOCUS  |  TUESDAY, AUGUST 3, 2010
    [Content] Thought Leadership Interview: Craig Rosenberg Offers 3 Tips for Marketing Automation Success
    Craig Rosenberg’s chapter in the The Quintessential Marketing Automation Guidebook, Marketing Automation: People, Process & Content: The Keys to Success with Marketing Automation Technology , provides some in-depth observations and advice about what needs to be considered for each of the three components. Hire/assign system owner.
  • MARKETRI  |  TUESDAY, OCTOBER 9, 2012
    [Content] The New Era of SEO Brings New Strategies and Key Steps
    Over this time exploring the topic from many different angles- external link building , on-page tactics, and building content with optimization in mind- I’ve come to the conclusion that, just like building a successful business, there's no easy way around SEO and there's no miracle code that you just set and forget. Take Action.
  • MARKETING EDGE  |  THURSDAY, JANUARY 3, 2008
    [Content] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • THE EFFECTIVE MARKETER  |  SATURDAY, JUNE 13, 2009
    [Content] free stuff that sells. maybe.
    As an attendee the question is whether the content will be good. Of course not, but putting some thought into getting quality content available without too many hurdles for the users couldn’t hurt either. Maybe. Effective marketing is about generating sales. And how do you reach even greater number of prospects? Give away free stuff.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Content] How to Build a Great B2B Community on Facebook
    Mike also showed a business page he worked on – Awareness Social Media Best Practices – and the key is / was content and communication (and literally, “best practices”). Content. 'We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn. Symantec. Neenah Paper. Interaction.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Content] Twitter for B2B Marketing
    think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. Q3: Who should be in charge of the B2B twitter content? If you have the right culture, everyone in the org is a potential source of Twitter borne content IMHO, Marketing, with PR input. First thing.is
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Content] 10 Fresh Ways to Get Better Results From Your Blog Posts
    You need to optimize that content, promote it, share it, and get it in front of the right people. Click here to learn more about matching content to folks in every lifecycle stage. Take advantage of paid content distribution opportunities to amplify your message and supplement your reach on organic search. 'Congratulations!
  • HUBSPOT  |  SUNDAY, JULY 14, 2013
    [Content] Google+ Update Makes It Easier to See What Your Friends Like, and Other Inbound Stories of the Week
    Last Tuesday, Google+ made it easier for your content to spread on the social network. With this new feature, you''ll have more opportunities to extend your content''s reach. Of course, you''ll still need to create top-notch content for this feature to kick in in the first place. Enjoy! Marketers, let''s get pumped! While U.S.
  • INSIGHTIQ BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Content] When Did We All Become so Interested in the Weather?
    Simple: weather is content and people have a voracious appetite. So, what do you get when you mix a devastating news event with our unquenchable desire to consume and share content? That is no longer the case, thanks in large part to social media. So why the widespread interest? Take Duracell. The perfect social storm
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 30, 2011
    [Content] Top 25 Posts for 2011 on Sales Enablement and Sales Intelligence
    Closing out the year we wanted to look over the content that you have found most interesting and shared most often. 2011 was a big year for sales intelligence and the use of technology by sales teams to be more effective in finding new opportunities and closing more deals. 25 Influential Leaders In Sales. 40 Social Media B2B Infographics.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Content] Marketing Automation Trends for 2010
    Creation of buyer-centric content. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. One particular area I think is ripe for greater attention is really dealing with the need for more precisely targeted content. predictions. The Contributors.
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 5, 2010
    [Content] Is the era of PR over?
    Nobody reads your content. They dug deeper and created original content. Press releases are not substitutes for real content. The process of getting subject matter experts placed in publications or other third-party content channels is awful for everyone involved. As in dead. Don’t do it anymore. Guard dog PR.
  • E-LIGN  |  MONDAY, AUGUST 5, 2013
    [Content] Is Your Business Prepared for Mobile Millennials (Gen Y)?
    As a business, if you want to be apart of this routine then your content better be mobile friendly. Are you evolving this content regularly as new technology enters the marketplace? Are you regularly creating educational and helpful content that solves problems? ” 90% of Young People Wake Up and Check Their Smartphones.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 31, 2010
    [Content] Six ideas to build social media momentum
    We nearly passed over second place — even though it had better “content&# — because it seemed lonely. So the question today is, if you have great content, how do you develop validation — social momentum — for it? If you’re providing great content, why wouldn’t they help? What?? Bullshit.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Content] Want to Dominate Organic Search? How Blogging Can Help
    Blogging provides endless opportunities for your website to rank in search for content your persona cares about. 2) Create unique content. The first rule of thumb is to make sure the content you are creating cannot be found on other blogs -- your own included. By asking us all to vote on the best content. But like. Right.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, APRIL 6, 2011
    [Content] One little B2B marketing copy secret I learned in sales.
    The mantra is the same and it’s the path that’s been proven successful by B2B marketers time and time again: Offer educational content to attract qualified prospects, then use further content and product information, case studies and more to nurture those prospects through the buy cycle until they are sales-ready.
  • WRITTENT  |  FRIDAY, APRIL 25, 2014
    [Content] 11 Tips for Effective Website Copywriting
    The value of successful SEO copywriting can’t be overstated, but although some professional copywriters have an innate knack for content writing, the art of effective copywriting is one that can be easily learned. Following are some website copywriting tips to help you create masterful content. Research first. Tell a story. Use images.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Content] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    'The typical B2B organization has many unique web pages and content assets. Referral Traffic to Content Marketing Campaign. Referral Traffic to Content Marketing Campaign. bigger piece of content tends to take more time and effort to create, maybe even an entire quarter. What are Custom Reports? Now to the good stuff!
  • B2B MEMES  |  TUESDAY, FEBRUARY 14, 2012
    [Content] The Coming Death of Self-Publishing
    Related posts: The Coming Content Marketing-Publishing Continuum. It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. In fact, it’s healthier and growing faster than ever.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Content] Social Competitive Intelligence: One-Up the Competition
    For example, you should pay attention to what kind of photos and videos they post, the cadence of their posting, the time of day of their posting, and what content themes they choose to post. What you find curious about it, however, is that the engagement results from entertaining, yet irrelevant  content. Learn from What’s Working.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 11, 2013
    [Content] The Biggest Missed Opportunity in B2B Lead Generation
    PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. In addition, if you are asking visitors to register for content and they already value your perspective, they are more likely to value the content you are offering as well! More Referrals.
  • PAUL GILLIN  |  THURSDAY, JULY 8, 2010
    [Content] Oracle’s Social Media Policy
    Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party. Twitter, social networking sites).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 20, 2010
    [Content] What Marketers Can Learn From Facebook "Unfriending" Study
    Hardly rocket science here, but let's think about these three reasons for unfriending might be applied towards marketing tactics and content creation. Creating remarkable content that your readers look forward to is a sure way to be considered less than boring. What does it take to be removed as a 'friend'? Don't be boring. Don't rant.
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Content] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    Marketing automation analytics use cookies to turn the general anonymous data of traditional analytics into clear snapshots of how individual users interact with each piece of the site owner’s digital content. Creating dynamic content, which changes one or more aspects of content a user sees on a website, based on their unique user data.
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