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  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Content] 6 Ways Social Media Marketing Is Changing (For the Better)
    In a talk with HubSpot the other day, Kurlan and Associates' Vice President and self-proclaimed “reformed salesman” Frank Belzer noted that he dedicates time each day to content creation and social media. Sales should help with content and build a reputation for thought leadership,” Belzer advises. Timeline. The Cultural Shift.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [Content] Account Based Marketing to Create Enterprise Sales Success
    Content should be based on prospect business imperatives,  not your product – We all know that promotional materials don’t help early in the buying process and should be saved until a company is getting closer to purchase, but that doesn’t mean all thought leadership is created equal.  all clearly support the account based sales model.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content] 12 Questions to Ask When Performing SEO Keyword Research
    How many ways could a visitor search for this content? Doing so allows you to find keyword targets; taking a deeper dive into the competition may also reveal more impactful content strategies and link opportunities. In other words… Does the content on the page resonate with the intent of the search engine query?
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Content] The 9 Circles of B2B Marketing Hell
    Sure, you can push out multiple pieces of content a day and saturate the market with your thoughts and your brand, but how much value are you really gaining from that? Would you rather received one email a week with valuable information relevant to you, or receive several emails a day with multiple pieces of content? Think about it.
  • PR MEETS MARKETING  |  THURSDAY, MARCH 24, 2011
    [Content] 5 Ways to Storify Your PR and Marketing Efforts
    Though I just received my invite to Storify, I am very impressed with the power that this content curation tool can provide for marketing and public relations. It’s simple and
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 3, 2012
    [Content] B2B Lead Generation vs B2B Advertising: What You Need to Know
    Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. For the sake of this post, lead generation programs refer to publisher programs that promote your content and capture registration. Buyer beware.
  • ACT-ON  |  FRIDAY, OCTOBER 16, 2015
    [Content] How to Perform a Social Media Audit: Measure What Matters
    It’s a critical part of your content strategy, and like the other tactics you use, it needs to be monitored and measured so you can spend your time and money wisely, while getting the best return you can. So if you’re an active content marketer, you’re probably using one or more social media channels. Content Wrangling. Views.
  • PWB MARKETING BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [Content] Optimize Your AdWords Campaigns
    Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. Set your goals.
  • WRITING ON THE WEB  |  MONDAY, DECEMBER 19, 2011
    [Content] When Business Blogging Works Too Well…
    It’s all good, really, except for a few problems… I am quite simply more excited about creating  content that markets  for other professionals than I am for myself and my own  business blog. But here are some problems… All the while, my ranking on the  Top 42 Content Marketing blogs  is slipping. Yikes! Email me!
  • SAZBEAN  |  FRIDAY, OCTOBER 22, 2010
    [Content] Building Relationships by Commenting
    Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. Adding your thoughts to other’s comments is a great way to connect with the community who reads the content. Quality over Quantity.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Content] Help! My Product is Boring!
    I was recently reading the latest B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends survey by MarketingProfs and Junta42. like seeing where content marketing is headed, how budgets are being reshaped to support it, and what kinds of challenges still remain. The largest response was, “Producing engaging content.”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 26, 2008
    [Content] Blogger: Redirecting
    Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 11, 2011
    [Content] The 7 Cs of Twitter Success
    Center on Valuable Content –Adopt the mind-set of delivering information that others will find valuable. It also means you will likely need to point to content produced by other folks a good deal of the time – and that’s okay. 4. And you can use tools such as Curata to easily find this content.)
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 30, 2011
    [Content] Weekly Wrap Up - September 30
    Why B2B Companies Need a Chief Content Officer by @basebot. Both can wreak havoc on the success of your content marketing if you don't have them. Content Marketing Questions: #1 What's the Problem by @patsiblogsquad. Happy last day of September! while catching up on the blogosphere. Lots of goodies this week!
  • MARKETRI  |  TUESDAY, MARCH 26, 2013
    [Content] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
    It constantly crawls the internet for mentions of the individuals you’ve targeted and provides you a link to the full content. For GaggleAMP to work, your firm’s content marketing champion must first create a “gaggle,” which is a group of social media users who have agreed to share a firm’s messages and content.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 11, 2013
    [Content] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    You''ve zeroed in on your buyer persona , developed an ongoing content development program and have determined the best social media networks for engaging with your ideal customers. Your social media accounts are only as valuable as your content, the number of followers and their level of engagement with you. Awesome! Now what?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Content] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Sales Readiness. The Offer.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Content] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Social media is indispensable for promoting your content. Your results will depend on your content strategy , how much time you can invest with social media, and which tactics you use. Make sure you have a solid content marketing strategy – and that your LinkedIn updates reflect that. Please – it is OK to reshare “old” content.
  • ACT-ON  |  TUESDAY, SEPTEMBER 6, 2016
    [Content] 5 Ways Outbound and Inbound Marketing Complement Each Other
    They find you through your content, on social media and via search (which are all inbound tactics). As your relationship with each audience member grows – through regular exposure to your content – they move along through the sales cycle. But once they’re there, hovering over your content, the job is to get the conversion.
  • FATHOM  |  THURSDAY, AUGUST 6, 2015
    [Content] Consumer Brand SEO Pulse: 8.6.15
    This week, we cover Bing, Google and Amazon, as well as how to work through issues with your content marketing campaign and site’s user experience. “3 SEO Tips with Secret Online Reputation Management Powers”. What To Do When Content Marketing Fails To Improve SEO Performance”. Are you dealing with an online reputation problem? link].
  • HUBSPOT  |  THURSDAY, OCTOBER 15, 2015
    [Content] Is Display Advertising Really in Trouble?
    These complaints from marketers have largely grown with the adoption and deployment of content marketing. Most content marketers produce and promote mainly top funnel content – articles, ebooks, guides, how-to’s, etc. So those marketers attempting to use display advertising to distribute top funnel content are correct.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Content] 23 Outstanding Social PR Guides
    But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script. Image credit: PRNews.
  • CONTENTLY  |  FRIDAY, JULY 29, 2016
    [Content] Can Accenture Take Over Advertising?
    Last month, in New York City’s Soho neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000-square-foot content studio. Accenture’s shift toward digital content marketing began several years ago with the launch of Accenture Digital in 2013. The goal? An opening.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Content] 8 Steps To An Effective Social Media Strategy
    Step 3: Developing Your Content Strategy. Now that you have a better understanding of your target audience and the channels they use, it’s time to build out your content strategy. The right kinds of content will depend on your target audience and the channels you choose. What types of content should you share?
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 8, 2011
    [Content] Laugh and Learn featuring @fearlesscomp | Episode 33 – the Uncooperative Toilet
    Filed under: Business relationships , Fearless Competitor , Find New Customers , Laugh and Learn , lead generation , Leadership , Leadership Lessons , Management best practices , Remarkable content , Sales 2.0 , Sales Leads , sales-ready leads. B2B lead generation | The Uncooperative Toilet. shares a marketing lesson using wit and humor.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Content] The Change In B2B Marketing – 4 Rules To Live By
    52% of B2B buyers stated they viewed 2-4 pieces of content before making a decision and 28% stated they viewed 5-7 pieces of content. Much of the content or discussion I have with vendors (either digitally or with their sales people) is all focused on them – their products, their services, their unique value proposition.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 1, 2013
    [Content] Four Signs Your Business Needs a Members-Only Site
    Members-only sites typically fall into one of three categories: - Charge a recurring fee, usually monthly or quarterly, in exchange for regularly updated content. You generate new content regularly. Of course this is relevant for sites where all of the content comes directly for you, but it applies to sites with forums as well.
  • MARKETRI  |  FRIDAY, JUNE 29, 2012
    [Content] Uncovering the Mysteries of Google and Off-Page SEO (Part 2 of 2)
    Chad: It's important to understand the general process and to have access to or create valuable content specific to your niche. Content is the like the bullet in the SEO gun. You could use an RSS feed as valuable content and this actually causes automatic link building. Google+ is good for syndicating your content.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Content] 5 Ways to Make Your Blog Post Interactive on the Cheap
    Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade. Not convinced yet?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Content] What’s New in Social? Video Takes Center Stage
    Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects. In fact, visual content is more than 40X more likely to get shared on social media than other types of content, according to Buffer. and Japan.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Content] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Integrate Video & Interactive Content. Embedding videos and interactive content in your email marketing campaigns is a great way to get attention and engagement from your target audience. A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. Utilize Predictive Analytics.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 3, 2012
    [Content] Optimizing your Videos for Search Engines
    The ramifications of that are big to your content development strategy. But there’s more to consider than the content and execution of these [.]. In a recent article, a staggering statement has been made. YouTube is the second largest search engine on the internet. You should be making videos.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Content] 9 B2B Marketing (and Life) Lessons from #Inbound15
    – Jessica Gioglio (Head of Content Lab at Sprinklr ). Don't be afraid to be bold and fun with brand content! The Internet is flooded with content, making it more important than ever for marketers to create stellar content. Creating ordinary content won’t generate stellar results, but  stellar content will.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 5, 2010
    [Content] Online Persuasion: Seeing Through the Eyes of Your Customers
    There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 26, 2015
    [Content] 12 Secret Facebook Features Every Marketer Should Be Using [Infographic]
    To read more content like this, subscribe to Agency Post. You'll learn how to track the activity of your competitors, use post attribution settings, and even save content for future use. This post originally appeared on HubSpot's Agency Post. Using Facebook is easy enough -- most of the 1.49 Social Media Daily Syndication
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Content] Three Ways Personas Improved My Marketing
    Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. wanted to play with the marketing automation software and start blasting out content. But was content marketing (or marketing at all) a service PR firms were comfortable providing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 3, 2015
    [Content] Tee it up. Six digital marketing rants
    Our content is free because of their generosity. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Create smarter, faster content through gShift’s proprietary data. Five trends transforming content marketing. Bollywood dancing.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Content] Does your Marketo Ferrari collect dust?
    That car needs racing fuel and an expert driver (remarkable content and well-honed demand generation processes.). Companies today need a Chief Content Officer. Are you a client of Marketo ? You bought a great marketing automation platform from a great company. Fortunately, you bought an easy to drive car in Marketo. One problem.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Content] 100 Things You Are Doing Wrong on Social Media
    You are not re-purposing all the content you have created on your blog. You are not using your internal subject matter experts to create content on your blog. You are not publishing a variety of content on your blog including embedded audio and video. You are not creating persona-based content on your blog.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 12, 2011
    [Content] Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
    B2B Marketing Content Marketing Demand Generation Event Marketing b2b marketing event marketing Virtual Events webinarby Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! This particular virtual event was based on just that – virtual events.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content] The Global Marketer’s Guide to Localisation and Translation
    Over the past few years, content marketing has evolved rapidly within global organisations. In many companies, content has transformed from an experimental initiative siloed within small teams in individual markets to a large-scale, cross-departmental global effort. When you should to invest creating content for a new market.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Content] Ello and the weird economics of social media
    Dynamics of Ello may force better content Economic models that are under-utilized on the web Opt-in advertising for brands — the future or a privacy nightmare? Our content is free because of their generosity. Create smarter, faster content through gShift’s proprietary data. Our content is free because of their generosity.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 5, 2014
    [Content] Customer-Centric Marketing: Using metaphors in your B2B strategy
    Content Marketing: 4 stages to mapping your content strategy [More from the blogs]. Tweet Who are your customers? While it may be (hopefully) impossible to individually name your customers from memory, marketers need to be extremely familiar with them. Which we were certainly capable of doing,” Jacob said in his session.
  • THE POINT  |  FRIDAY, NOVEMBER 20, 2015
    [Content] 7 Steps to a Successful Account-Based Marketing (ABM) Strategy
    content-driven – so that it drives engagement and dialogue, vs. a program that attempts to sell a solution or drive meetings exclusively, and finally. • of a sufficient duration , vs. a short-term “one off” approach, so that that success relies less on an accident of timing, and more on a consistent nurturing and education of the targeted list.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 2, 2015
    [Content] Why Brands Need to Acquire a Media Company [Here’s How]
    Grantland aside, a key question remains: Why don’t more enterprises consider purchasing media brands and blogger sites as a shortcut to building a content brand with some teeth? How to Buy Content Assets. Create audience-first content and commit to editorial excellence. Give the content team the space to operate freely.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 10, 2011
    [Content] Leave The Flip-Flops: A SXSW Survival Kit
    Content Marketing allergies clothing flip-flops Gowalla iPhone RSS South By Southwest SxSW SXSW app transportationby Jesse Noyes | Tweet this. You see it every year at South By Southwest, and it breaks your heart. Teeming masses flooding the streets of Austin whose early smiles shift to a zombie-like bewilderment by their third day in town.
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Content] The Danger of Assuming Context in Responsive Web Design
    In reality, mobile-first design is all about content. Content is king as they say, and this is especially true when it comes to responsive web design. However, a dangerous trend is emerging as RWD evolves: the act of hiding content as a screen size shrinks. Right? Actually this couldn’t be further from the truth. Ta da!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 21, 2015
    [Content] Maybe your podcast is not a podcast
    Our content is free because of their generosity. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Create smarter, faster content through gShift’s proprietary data. Our content is free because of their generosity. What''s a podcast?”
  • SAZBEAN  |  THURSDAY, AUGUST 19, 2010
    [Content] My Favorite WordPress Plugins
    Lijit Search lets readers search the content on your site — can also support ads for your site (search and content-related). ShareThis provides links so your readers can share your content on various social networks. Here are some of my favorite WordPress plugins… (for now). Disqus Comment System. Lijit Search.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 3, 2010
    [Content] Website & Blog Headers: 5 Keys for Branding
    What are the key elements to a custom blog header that work well for online content marketing? Having a blog header is obviously an important element to online content marketing. Content Marketing Ideas: Rethinking Blogging. Blog Content: Are you personal… or all business? The author’s name. Digg this!
  • SYNECORE  |  FRIDAY, MAY 9, 2014
    [Content] What Are Your Website Goals?
    Before you can start thinking about mockups, layouts, and content for your new website, you need to set goals for its redesign. By asking yourself why you want to redesign and exactly what you are hoping to achieve with your new site; you will help identify and shape the benchmarks needed for success. Love marketing as much as we do?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 12, 2012
    [Content] 10 Predictions For The Future of Marketing
    The latest trends in marketing all center around hype and buzzwords like Social Media ,  Content Marketing ,  Mobile Marketing  and the ubiquity of digital and customer experience. The rise of content marketing has lead to the emergence of the brand evangelist , corporate journalists,  content strategists,   curators and editors.
  • BIZIBLE  |  FRIDAY, OCTOBER 23, 2015
    [Content] Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels
    Content Marketing And Events/Conferences Generate Business For Tech Companies. Technology and SaaS companies rely on events and conferences, along with content marketing to be “found” by their prospects. Health And Pharmacueticals Should Keep Sticking With Content Marketing. For these marketers, content marketing works.
  • PROTEUS B2B MARKETING BLOG  |  THURSDAY, MARCH 26, 2009
    [Content] Google’s Launches Longer Snippets. Greater Opportunity for Sites with Strong Content.
    On Tuesday, Google announced two significant changes. First, is the deployment of technology aimed at better understanding associations and concepts related to a searcher’s query. One of the applications of the technology is the ability for Google to more frequently present recommended related searches, or refinements.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 9, 2011
    [Content] Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
    Laugh and Learn Remarkable content Social Media Social NetworksIn his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET. ” Dan McDade, Pointclear.
  • WRITESPARK  |  TUESDAY, DECEMBER 8, 2009
    [Content] Decision Makers Like Details
    Content Marketing Sales Materials case studies content marketing data sheets feeds and speeds lead generation marketing communications media consumption benchmark report product brochures purchase decision sales collateral sales materials technical brochures technical products technology marketers techtarget white papers
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    [Content] Social Marketing Wisdom From a True Practitioner
    Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. There have been plenty of books about social media marketing written by people (like me) who don’t do much of it.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Content] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    You Do Have Content, Right? Before building a social media strategy, you need to have great content on your website. Content that is helpful and of interest to your ideal customers just when they want it during their increasingly non-linear buyer’s journey. Content examples include a blog, videos, ebooks, webinars, etc. .
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Content] 5 Steps: Keep your site “fresh” with minimal effort
    Keeping content up to date isn’t just a matter of being a good do-bee anymore. Beyond visitors staying engaged, the search engines want to know that you care about updating your content (and they’ll start sliding you down the rankings if you don’t). B2B Web Strategy Engaging Visitors Search Engine Marketing
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Content] 5 Steps: Keep your site “fresh” with minimal effort
    Keeping content up to date isn’t just a matter of being a good do-bee anymore. Beyond visitors staying engaged, the search engines want to know that you care about updating your content (and they’ll start sliding you down the rankings if you don’t). B2B Web Strategy Engaging Visitors Search Engine Marketing
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Content] 7 SEO Tactics Most Marketers Ignore
    SEO is in some ways one of the most neglected parts of a content marketing program, or any online marketing program. And you may want to circle back to the content of your page and rewrite/update it so it better matches searchers’ intent. This is easy to do in WordPress or most other content management systems. 3. So what to do?
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Content] How to Dramatically Improve Organic Search Traffic
    You have to continuously improve and give your users reasons to spend more time on your website and engage with your content. Also from Google Webmaster Tools, you can highlight your data and tell Google how your content is structured. To see a click-map of your website, go to Behavior – Site Content – All Pages.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 21, 2013
    [Content] 4 Ways to Improve Your Online Marketing Funnel
    With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge. Tell a Story with Content. good rule of thumb when producing content is to tell a story. However, by writing content relating your business to a problem, visitors will often begin looking for more.
  • WRITESPARK  |  WEDNESDAY, NOVEMBER 6, 2013
    [Content] When You Can't Find a Writer Who Knows Your Technology
    These marketing environments involve the most complex and difficult content, so this is a writer who likely won''t be overwhelmed by taking on a big, new writing challenge. Content Marketing Working with Writers content marketing freelance writer technical copywriter technology writing You''ve searched on LinkedIn and Google.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, APRIL 30, 2010
    [Content] To Sell A Conference, Give Away Last Year’s “Takeaways”
      It’s a great example of “selling by offering value,” using valuable content that already exists from previous events. What great, usable content is sitting around your organization you could be using to attract conference attendees – or sales leads? Gotten a pitch to attend a conference or trade show lately?
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Content] Email marketing: Overcoming message overload
    First, create quality content.  And as a bonus, not only will good content optimise email success, but it can feed other activity such as social media, events and PR. You have top quality content, a carefully crafted subject line and a sparklingly clean database; now be sure to strike when the time is just right. 
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Content] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Blogging: Easily create content that will help your business get found. Organize, schedule, and publish content in one place. CMS: Beyond content management, this is a content optimization system. HubSpot allows you to create content and add images and forms to your landing pages without using any code.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Content] Why Knowledge of This Might Be All the Power You Need for Better Leads
    more likely to have engaged with video content than those that didn’t. Knowing who’s watching your video content, when, and for how long is critical to the smooth running of your revenue engine. So remember: knowing who’s watching your video content, when, and for how long is critical to the smooth running of your revenue engine.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Content] 9 Ways to Instantly Improve Your Content
    Content is the linchpin of inbound marketing. As a marketer, it is easy to get caught up in flashy design or the mechanics of a new social media application and ultimately lose sight of content's value. At the same time, you hear marketing experts around the globe constantly shout about "remarkable content."
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Content] Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)
    Page Description –  You have a little more room to be liberal with your content here (170 characters including spaces). Change the file path to something that resonates to the Page Title, Page Description, H1 tag and the content. If you cannot make the page flow, then you do not have enough context for a piece of content.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Content] Savvy Week in Review: April 8th
    Are Content Curators the New Standard of Social Media Influence by @neicolec via @markwschaefer. Content Strategies for B2B Corporate Blogging by @DerekEdmond. Creating Valuable Content: An Essential Checklist by @ahaval. Content Marketing: Why Video Works by @ shellykramer. Give it a read and let me know what you think.
  • THE POINT  |  MONDAY, AUGUST 6, 2012
    [Content] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
    This means you need to encourage and motivate people, in more overt ways, to share your content. • For example, consider offering tangible incentives for sharing – a training discount, or an entry into a prize drawing. The hottest new form of graphical social media content is memes. Social sharing buttons (Like, +1, Tweet, etc.)
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 1, 2013
    [Content] How Facebook Graph Search Affects Your Privacy [Infographic]
    by Jason Miller Facebook Graph Search is being rolled out to the masses and it’s important to be aware of the searchable content you post. Public information will come up in search queries and may prove problematic if you have content on Facebook that you don’t want the world to see. B2B Marketing Infographic
  • BIZNOLOGY  |  FRIDAY, AUGUST 1, 2014
    [Content] Are you retargeting your out-of-stocks?
    When you see that visitors have interest in your content, you need to remember that and use that information in the future. Content Marketing Internet Marketing Monthly Newsletter Web Metrics Advertising Behavioral retargeting Business marketing Online advertising Search retargeting Walmart Retargeting is a hot subject.
  • WRITTENT  |  TUESDAY, OCTOBER 29, 2013
    [Content] 9 Reasons Why Guest Blogging Won’t Work for Your Business
    When a blog and topic are hammered out, write the content and watch what happens next. You include keyword-rich anchor text in the body of the blog post that has little or no relevance to the content of your article. You want the best, so you think that if you pay for content, then it will be the best. image credit: Search Mojo.
  • WRITTENT  |  MONDAY, JUNE 3, 2013
    [Content] 10 Genius Tips on How to Create a Podcast Your Prospects Love
    The hot new topic in social and content marketing is definitely podcasting. If you’re hoping to gain an edge above your competition, or position yourself as a thought leader, a podcast could be just the ticket for your content marketing strategy. Are you considering integrating podcasting into your content marketing strategy?
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 7, 2011
    [Content] Need a quick news fix in a speciality area?
    Whether you curate to grab competitor intelligence, stay up to date on developing issues in your industry or to create more content for engagement with customers, Eqentia’s content curation platform is worth a look. . I’ve written more about the platform for Patricia Seybold Group.  Let me know what you think.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Content] How to Get More People to Share Your Blog Posts [Infographic]
    Column Five and Onboardly included an original infographic in their new ebook , which identifies the specific elements you should include on your blog to ensure your content is optimized for maximum distribution results. Take a look at the infographic below to discover how you can encourage greater content distribution on your blog.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 29, 2015
    [Content] The Power of Simplicity
    You are better off creating a content masterpiece that your audience finds truly valuable, than filling their plates with junk they don’t want to consume, let alone share. Here are 10 Simple B2B Content Marketing Tips for Complex Solutions. This past weekend, I witnessed two events that will remain forever etched in my memory. 27 th ).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Content] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    Engagement metrics (who is viewing which piece of content and for how long) inform virtually every decision this data-driven company makes—from what type of content it produces or licenses from third parties, to how it personalizes the viewing experience and designs its app to keep you tuned in longer. Your audience is in control.
  • ANNUITAS  |  TUESDAY, JULY 15, 2014
    [Content] Marketing & Sales Misalignment…the Impact
    Content is ineffective. If the marketing organization is producing lovely, glossy, well-written white papers and collateral without talking to the sales organization, how does marketing know whether or not the content is actually assisting sales or converting prospects to customers? It It doesn’t. Leads” are rejected.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Content] Savvy Week in Review - June 1
    On the importance of creating content with a shelflife longer than a tweet's. Ardath Albee reminds us that there's no silver bullet when it comes to pinpointing the content that prospects and customers will prefer. Finding Your Content Marketing Hedgehog by @juntajoe. Happy weekend, everyone! This post has you covered.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2012
    [Content] 20 B2B Marketers Losing their Brand on Pinterest
    Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Pinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest. IBM Juniper CSC. CSC
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 16, 2014
    [Content] How to Develop a Comprehensive B2B Marketing Strategy
    With today’s buyers being more empowered than ever as a result of their virtually unfettered access to information online, high quality content has to be the central focus of every marketing strategy. The key to a successful content marketing strategy is a consistent cadence of engaging relevant content. Enjoy this excerpt?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 13, 2010
    [Content] The Problem with Kids: How Your Products and Services are Truly Perceived
    This is why Ideal Customer Profiles , Buyer Personas and Mapping Content to the Buyer Variables (Title, Buying Stage, Industry) and Content Marketing are critical in business to business marketing today. Companies today need a Chief Content Officer. I adore my kids. Three boys – 17, 14, and 11. Great kids. Of course not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Content] Five unbelievable social media mistakes you may be making right now
    cannot believe how many people have blog posts or other content on their site but have no social sharing buttons (meaning the little buttons to let you tweet or send to Facebook). Ladies and gentlemen of the blogosphere: Content does not work for you if it just sits around like a bump on a Heinz dill pickle. Disconnected content.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2011
    [Content] Make Lead Nurturing Work For You
    good lead nurture campaign has many components but the top four are Organization , Consistency , Segmented Database , and Content. ContentContent is the key! Not just any content, you need relevant, timely, thought provoking, “sexy” content surrounding your solutions. Put yourself in your prospects shoes.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Content] Tracking and Increasing Audience Engagement
    The way people consume content has changed. Publishers spend valuable time crafting beautiful newsletters, advertising campaigns and sponsored content , yet so little focus lands on who receives these messages. To achieve this level of detail, you’ll need to categorize your content. Analyze Content Type. Topic Tagging.
  • CRIMSON MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Content] Top B2B Social Media Trends for 2014
    Content Creation Simplification. Visual content will take over blogs and social sharing platforms. Differentiated Content. Many companies view LinkedIn as the best place for B2B engagement and interaction, but it’s not always the favorite for content sharing. Pay close attention to what’s actually working for you!
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Content] A Social Media Strategy for B2B Marketers
    It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong. LinkedIn. SlideShare.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Content] Want to Publish on LinkedIn? Now You Can
    Add whatever content you''d like to publish to the writing tool, then hit publish. You''ll also be able to follow others'' content without being a LinkedIn connection. Pretty simple to write, edit, publish, and measure your content, right? Because people go where the content is. Here''s how it works. Why or why not?
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Content] Great B2B Customer Experiences Require Customer-Centric Marketing
    But that’s what happens when content is created reactively, rather than strategically. Random acts of content do not make the grade for customer-centric marketing. In the report, 85% of B2B marketers agree that consistency across content, teams, and channels is the backbone of an effective customer experience. Why not? Process.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Content] 5 Strategies to Build Trust and Sell Through Email
    What does have an impact on buyers is personalized content. When you segment your lists to deliver highly-relevant content to each segment, your recipients will feel that you understand them and are inviting them to connect. guarantee your engagement will increase. 3) Offer relevant content that’s not locked behind a form.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [Content] The Best Marketing Conferences In 2014
    Content Marketing World 2014. Content Marketing World, now the largest content marketing event on the planet, is produced by the Content Marketing Institute. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. VIEWS.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 15, 2010
    [Content] The most intimate of marketing channels – the smartphone
    Companies today need a Chief Content Officer. It’s your best friend, as well as your worst enemy. You have it with you all the time. cannot walk the streets of Manhattan without seeing people walking while typing on their Blackberry or iPhone. One thing becomes crystal clear to me. But what does that really mean? On the other hand.
  • TONY ZAMBITO  |  THURSDAY, APRIL 14, 2011
    [Content] The Future of Buyer Relationships
      The second being, and we are seeing this more today, social buyers are seeking to position themselves as experts in their respective fields and seek to contribute content socially. Real-Time Content.   This will cause organizations to have to build logic into how they present content and expertise. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 24, 2016
    [Content] The Areas of Marketing Most Impacted by Technology Solutions and Marketing Platforms
    Marketers are leveraging the power of marketing automation to refine, target, and optimize program initiatives, including customizing content and automating communications. Content Marketing. Content marketing has taken over the world of marketing perhaps like no other type of marketing has before it. Marketing Automation.
  • CONTENT MARKETING TODAY  |  SUNDAY, MARCH 18, 2012
    [Content] Is Clever Better? Witty versus Search-Engine-Optimized Headlines–Kuno Creative
    Content Marketing In Print Marketing Basics News Online SEO Tips & Mini-GuidesWritten by Brianne Carlon. good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. Linsanity!” Admittedly, these are amazing headlines. Humor.
  • WRITING ON THE WEB  |  MONDAY, JUNE 14, 2010
    [Content] Wordpress Beats Out Typepad 4 to 1 in Poll
    Many professionals are now setting up entire business websites on a Wordpress platform so they can easily update themselves, add new content, and benefit from the opportunity to publish content that markets their business without having to go through a webmaster. I’ve been doing that for two years now, with ContentforCoaches.com.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Content] Buyers to Marketers: Don’t Call Me, I’ll Call You
    Content Demand Generation Social Media B2B marketing demand generation Facebook Google lead generation LinkedIn registration social media twitter“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” The problem [.].
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