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  • HUBSPOT  |  WEDNESDAY, JUNE 20, 2012
    [Content] 5 Ways to Make Your Marketing Ebooks More Reader-Friendly
    And while the content that marketers offer may be educational and helpful, their layout often ruins the reading experience and prevents readers from fully understanding the material. People need constant reassurance that their time is being well spent as they read your content. Let's change this, shall we? 4) Embrace White Space.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Content] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    Once buyer personas are defined, you must then map their content to each type of buyer. B test to understand the way each buyer desires to be engaged; some may like coupons, while others may want educational content to read. Address them personally and specifically. Imagine Enough of the marketing tutorial. Personalization
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 1, 2011
    [Content] B2B Marketing Mistakes: Do You Label Your Target Audience?
    When I see marketing content that adds an unnecessary or inappropriate qualifier to try and get a specific segment of people to read, register, or interact with the piece of content. Does title-targeted content draw more targets? To put it another way, people will determine the relevance of content for themselves.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 16, 2011
    [Content] How the internet radio audience is changing, well, everything.
    More access means more diversity, allowing listeners to personalize playlists and consume content across platforms.  This registration information, coupled with content affinity and consumption patterns opens up a great opportunity for marketers to target this audience with increased precision and relevance.  What do you think?
  • CLIENT BRIDGE  |  THURSDAY, MARCH 31, 2011
    [Content] Marketing Red Flags
    Answering that question will help you find where they spend time and allow you to connect with appropriate content. Only meaningful content and conversations will build brand loyalty. From Entrepreneur.com, indications that you should retool your company's marketing efforts. Nothing matches." You don't know what you want."
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Content] The Seven Deadly Sins of Social Media Strategy
    Sloth Earn fans by creating engaging content and promotions. Mix conversation with promotion and content. Establishing a social media presence for a brand can be difficult. Social marketing requires a company to shift from broadcasting an anonymous, singular brand voice to engaging directly with customers as individuals.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 2, 2011
    [Content] 2011 B2B Marketing Advanced Practices Handbook
    What are the best tactics in content development? Creating high quality marketing content and messaging. MarketingSherpa is offering a handbook that guides marketers through their FUEL methodology for B2B marketing. FUEL: F ind and attract leads. ncover qualified leads. stablish automated marketing processes. ift results.
  • SAZBEAN  |  FRIDAY, APRIL 27, 2012
    [Content] Why You Need Social Media, Even if Your Customers Don’t
    If you’re investing in content creation, it would be a shame not to get it any visibility in organic search. Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Content] How Kele Developed a Personalized Email Strategy
    Many marketers map out their content strategy based on what they think would resonate with customers, but don’t have real insight into what customers actually want to hear. The goal was to create a unique content and communication strategy for each of the nine new segmentations. Follow Jen on Twitter @Jenny_Iggy. Email marketin
  • ACQUIRING MINDS  |  FRIDAY, OCTOBER 26, 2012
    [Content] Be Social or Be Fit?
    The rhythm of training and racing hasn’t left much time for the demands of producing content for social media. For the past year I have been anti-social: hardly a tweet and nary a blog post. While the social media wave has swept over the world, I have been navigating other waves. have plunged in and taken up triathlon. Nice to be back!
  • B2B CONVERSATIONS NOW  |  MONDAY, APRIL 2, 2012
    [Content] Adopt Zero-Time Selling and Boost Sales Now
    Here’s the golden formula: RESPONSIVENESS = CONTENT + SPEED. Andy continues… Responsiveness is composed of two elements: content and speed. CONTENT - In a MarketingSherpa study of B2B buyers , the #1 piece of information they want in the first step of the buying cycle (”Awareness” phase) is budgetary pricing.
  • ANYTHING GOES MARKETING  |  TUESDAY, AUGUST 1, 2006
    [Content] Looking for some helpful business blogs?
    These blogs will: Help you improve your search ranking Improve your blog copy (content) Provide eternal life. It's the end of the month so here is my monthly blog roll or blogtipping as Easton calls it. Ok - no one has written a blog about that yet (at least that I know of). Awesome job! will write a thorough review soon. Hope you like them!
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Content] 13 Ways to Create a Cringeworthy Social Media Presence
    But it got me thinking: social media can be chock full of valuable content, but it's often buried among the mundane and useless social media updates, or hidden behind poorly constructed social media profiles. That's not enough content to convince people you're a worthy account to follow. More visibility for your content, right?
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 3, 2011
    [Content] Your Marketing’s Worthless If …
    You eat, sleep, and breathe lead generation, conversion, market penetration, niches, verticals, bounce rates, automation, and content. wasn’t surprised to find that JetBlue’s site included content under the header “JetBlue Experience” that was all about these “wow factor” elements. But it might all be for nothing. And I meant it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Content] New jam-packed blogging eBook available
    Over the next few weeks I’ll continue to add new content and services that I think you’ll really like but I’m kicking things off with a new eBook on corporate blogging. Michele Linn of the Content Marketing Institute and Jamie Wallace of Suddenly Marketing recently described this as one of the best eBooks on the web.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Content] How to Use Video as Part of Your Social Media Marketing Strategy
    If you are going to create content, plan to do it once a week and release it the same day and time every week so that people will know when to tune in. This also gives you content for your blog, something to tweet about, and something to share on Facebook. When it comes to social media, the power of online video is undeniable. Video
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Content] Is This The Year Of Big Data For Marketing?
    ” The report also predicts that more marketers will begin to utilize “affinity data” or information on user’s likes, preferences and interests, to better target individuals with content that is personalized to their interests. predicted that marketing in 2014 will be about culture, data and content. My Take.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 7, 2012
    [Content] Does Automation Impact Lead Conversion Rates? [CHART]
    Sending campaigns based on your buyer’s timeline, will ensure they are more interested in the content you deliver.  However what we were surprised to see was that as conversion rates have decreased, automated campaigns dropped only 30% over the past 3 years, compared to 75% for “batch n’ blast” campaigns. 
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 24, 2012
    [Content] Survey Highlights Email Marketing Effectiveness and ROI
    48% encourage the sharing of content in their email messages. 26% use content personalization. 25% use video content in their emails. The research was for UK based email marketers only, but the results are enlightening and can be transferred to any country, especially when it comes to best practices and ROI. The ROI of Email.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Content] Inbound Marketing Takes Time: How Should You Be Using Yours?
    You have lots of preparation to do beforehand like setting goals, researching buyer personas, doing keyword research, setting up your site with calls-to-action and landing pages , writing blog articles and premium content , setting up lead nurturing sequences , and so on. Creating Content. Once underway, here''s what needs to happen.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 12, 2012
    [Content] What Makes You Fascinating?
    It is relevant for anyone who uses content or persuasion in their business or personal life. For now, I’ll take the results with a grain of salt and take the feedback to try and build more passion into my communications, content and persuasion. Do you think you are fascinating? “And research proves it?” Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 5, 2013
    [Content] Social Media’s Mass Attention Myth
    The audience only started to grow when I focused on how to make my content as valuable as possible for the people who were already there, even if there were only a few of them.  B y  Srinivas  Rao, Contributing {grow} Columnist. The irony is that it came from people who many of us consider wildly popular. – Seth Godin. Fame is Relative.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Content] Week in Review: April 5
    Content marketing lessons sm companies can steal from big brands by @annhandley via @EntMagazine. 42 Hot Tips for Compelling Content Marketing by @michelelinn via @ CMIContent. This round up of gems from the Content Marketing Institute is a treasure trove of terrific tips 'They say April showers bring May flowers.
  • CK'S B2B BLOG  |  SUNDAY, NOVEMBER 6, 2011
    [Content] The Mobile Revolution Gets A Makeover.
    The website which features my B2B Mobile Guide, all B2B mobile content, and videos has undergone a makeover! Readers will recall that earlier this year I launched The Mobile Revolution & B2B  to shine a much-needed light (and connect many dots!) on how mobile is prime for B2B companies and audiences. B2B Mobile Marketing
  • CONNECT THE DOCS  |  FRIDAY, OCTOBER 9, 2009
    [Content] ClickDigest: Weekly Round-Up: 9-Oct-2009
    It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. The 4 Step Content Strategy Program - Content Strategy Simplified. Content strategy is not easy. Normal. false. false. false. EN-US. Sewell.
  • WRITTENT  |  THURSDAY, SEPTEMBER 5, 2013
    [Content] 15 Ways to Make Your Social Media Strategy a Complete Fail
    Failing to dedicate your social media strategy to the platforms which align best with your prospects’ interest can cripple your best laid plans for lead generation and content promotion. You’re Not Using Visual Content. HubSpot’s Dan Zarrella has found that visual content on Facebook can lead to a 65% increase in engagement for brands.
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    [Content] The 8 Evidences: Local Search and Call Tracking
    Evidence 3 - Call tracking DNI uses the same technology used to dynamically generate content and ads. So, when a site dynamically generates content or ads based on location or preferences, how do you think that content is uniquely and dynamically generated? Does that dynamic content hurt SEO? This blog is a bit different.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Content] Moneyball for Marketers
    Content Marketing as a Media Product. Content Marketing is not new, but people are still innovating with content. One way to get creative with your content is to NOT talk about yourself. These content pieces are so good, people will share them or discover them on their own. Don’t Buy Players, Buy Wins. That’s a 3.2%
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 13, 2014
    [Content] Mute Represents Everything Wrong with Twitter Today
    You share my content, I’ll share yours! “The feature will also be a boon for many businesspeople who use the service, as it allows you to pay someone you’ve networked with the courtesy of a follow on Twitter, even if you’d rather not consume the content in their Twitter stream.” But mute? Blech! Your Turn.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Content] How the Web Is Changing Video Marketing for the Better
    Making your videos brief will ensure that your content captures and keeps the short attention span of viewers. This dynamic is primarily due to the content of the video, which isn't promotional and boring, but informative and/or entertaining. The Video Content Shapes Its Power & Reach. Make it short. Not necessarily.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Content] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. 'by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Content] 5 Free Marketing Webinars You Shouldn’t Miss
    Optimizing Your Content for Inbound Marketing (by Content Marketing Institute). Content is a marketer’s best friend, but often their biggest hurdle too when it comes to using SEO to optimize that content. at your leisure. Isn’t on-demand wonderful? Nurture Marketing: How to Own the Gap (by Silverpop). Check it out here !
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Content] The 3 Most Important Aspects of Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. From search engine optimization standpoint, you want optimize your site for those keywords and routinely create keyword-targeted content and build quality links to your website. Getting Found Online.
  • BEYOND  |  MONDAY, FEBRUARY 11, 2013
    [Content] One simple reason why B2B video marketing is dying
    'Everybody seems to think these days that video is the ultimate tool for content marketers. Everyone is talking about content marketing. The majority of marketers have stopped investing in interruptive marketing (advertising etc) and started putting their cash into creating content. have new for you. It’s all about time.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 9, 2009
    [Content] Top 80 B2B Marketing Posts for 2009
    Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 35 Content Ideas for B2B eNewsletters - Proteus B2B Marketing Blog , November 5, 2009. Why Being Visual Can Bring Beautiful Business Results - Content Marketing Today , September 18, 2009. Need Content?
  • HUBSPOT  |  THURSDAY, APRIL 21, 2011
    [Content] 5 Ways to Optimize Images on a Website or Blog
    There is no doubt that images on your website, in addition to content, can enhance your SEO - if done right. Just like content, Google can index images and make them available in organic search. When selecting an image for a website page or blog post make sure that your image relates to the content, topic and theme.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 23, 2013
    [Content] Clear Messaging & Design Improve User Experience on Your Website
    It really comes down to the fact that the content of your website is more important than the design. The design is there to support and enhance your content. great design is not going to cover up poor content. 'When we start off a new site project, one of the very first things we ask for is messaging for the homepage. Great!
  • CONNECT THE DOCS  |  MONDAY, MAY 17, 2010
    [Content] Embrace True Nurturing Programs
    Answering the questions provides a plan for content development. Make sure each content resource includes both a call to action and a takeaway. 2010 Content Marketing Trends and Predictions. Why should you engage prospects consistently across the complete buying cycle? What actions should marketers take in 2010?"
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Content] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Joe Pulizzi ,  Content Marketing Institute  - Content Marketing, Author (6/21/2012). Doug Kessler ,  Velocity Partners, UK  - B2B Content Marketing  (6/21/2012). 'Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. I can.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Content] How to Cultivate a Company-Wide Social Media Culture
    Your social media training should include both tactical and strategic content. Teach them about what type of content is good to post, how to increase their social media reach, and of course, review your corporate social media policy with them. The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Content] How to Fascinate -- and Better Connect With -- Your Audience
    In her book Fascinate: Your 7 Triggers to Persuasion and Captivation , Sally Hogshead (who gave the keynote speech on opening day at this year's Content Marketing World ) outlines the seven triggers that get everyone’s brains responding in some way by fascinating them. So how can you apply these triggers to your content?
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 1, 2010
    [Content] The team that blogs together …
    Many brands take a collaborative approach to their corporate blogs, engaging multiple, internal resources to create content. Effortless Variety: From a content perspective, we don’t ever worry about getting stuck in a rut topic-wise, or opinion-wise. Today the Savvy Sisters celebrate a milestone: our blog turns one.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Content] It’s time to evolve the social media mindset
    awareness; brand recognition and reputation; views of all assets; brand sharing of content, referrals, and overall word of mouth; earned media). By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. do not make this statement lightly.  In fact it is pretty humbling. 
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 9, 2010
    [Content] Blog Best Practices: 8 Writing Tips to Generate Leads From.
    Two kinds of posts - Original content and resources content. Try to do at least one original content a week. Here are some best practice tips that will help you generate serious traffic to your blog: Post titles - Choose key phrases that you can dominate in Google by using them consistently. take my survey [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2011
    [Content] A glimpse of the next generation of social media entrepreneurs
    Likewise, while free, distributed media is their main source of content, ideally, they understand how that content is shaped and what influences the messages it conveys. The most current and cutting-edge economic models for online content and programs. By Neicole Crepeau, Contributing {grow} Columinst. What’s the business model?
  • TOMORROW PEOPLE  |  MONDAY, MARCH 5, 2012
    [Content] Never Waste an Opportunity: The Value of Lead Nurturing
    Automatic emails, new content notifications, RSS feeds and social media updates can all be automated to deliver valuable information to previously engaged visitors on a regular basis. Test new content, experiment with targeted or segmented promotions, request feedback on services or engage customers in the decision-making process.
  • B2B LEAD BLOG  |  FRIDAY, MAY 4, 2012
    [Content] Friday Wrap-up: This Week in B2B Marketing Tips
    Ways to Extract Brand Stories from Inside the Company In the “content is Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
  • LEADER NETWORKS  |  TUESDAY, MARCH 29, 2011
    [Content] 10 Rules For Online Community Success
    8) Value thought leadership over marketing: lead with content not sales. The poet T.S. Eliot once wrote "If I had more time I would have written a shorter letter." Truer words were never spoken as it more difficult to efficiently convey an idea or message than to wax poetic. 2) No one-night stands : cultivate relationships.
  • HUBSPOT  |  SATURDAY, JUNE 7, 2014
    [Content] The Definition of Social Selling [In Under 100 Words]
    Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy. 'Social selling isn''t just a buzzword -- it''s become a crucial way for successful sales teams to communicate with their prospects. social selling
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 15, 2013
    [Content] This Week in Digital Strategy 11.15.13
    Finally, we explore the NBA’s new YouTube video and see how it turned into a viral piece of content. The ‘Wow’ factor in what makes this a highly shareable piece of content. Length and the ‘Wow’ factor are two ways to get your content shared across all platforms. 'Happy Friday, everyone! With its 1.18
  • SAZBEAN  |  SATURDAY, JUNE 22, 2013
    [Content] Top Internet strategy, marketing and technology links for the week of June 22, 2013
    MarketingProfs) How Consumers Are Using Their Phones, And What It Means (Business Insider) Twitter Said To Be Preparing Location-Based Ads For Clicks And Bricks (TechCrunch) The post Top Internet strategy, marketing and technology links for the week of June 22, 2013 appeared first on Sazbean. News & Notes
  • ENGAGE  |  MONDAY, OCTOBER 31, 2011
    [Content] Is Your Twitter Account a Ghost, a Witch, a Pirate or a Vampire?
    Twitter is all about real time content so don’t let your presence just be an apparition. Even responding defensively to tweets about your organization or content can lead to bad feelings among your audience. Instead, engage them with a funny tweet or interesting content. The Ghost You’re never there. Why so serious?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 4, 2012
    [Content] Social Business Q&A: 10 Questions with Augie Ray
    run content marketing at Eloqua. Social strategy is, for us anyway, a component of content strategy. In your opinion, what’s the difference between content marketing and social media marketing? Content marketing and social media marketing are two circles in a venn diagram. Maybe it inspires, or perhaps it irritates.
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Content] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Content Marketing – “ Content is the start, middle and end of your online marketing story and is critical to virtually everything you do.” For many businesses, online marketing can be as overwhelming as how to approach a major home renovation. And that's without the help of a network TV crew and hundreds of volunteer tradesmen.
  • MI6 MARKETING AGENCY  |  FRIDAY, FEBRUARY 10, 2012
    [Content] Are You Giving More than Your Receiving?
    But, what is missing is a sound content development/thought leadership plan along with the mindset that buyers no longer want to be communicated “at” (did they ever). Instead, they want quality content and when it comes to social the opportunity to engage. Save Some Time on Us. We call these our Fave Five Posts. Is it?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 25, 2012
    [Content] Business tweeting is a life-sentence
    Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. My first question is: why have you waited until now? My second is: why now? Is that your solemn vow? To a point. As of October 2009, the company had about 7,000 employees, 700 of them in Tulsa).
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Content] 14 Experts Predict 2013 Social Media Trends for Small Business
    In 2013, for businesses small & large, I predict that the quality of online relationships and content will rise to the occasion in the vast sea of social media. Companies will begin to understand that social, content, and SEO are linked and more integrated than ever.”. So, I decided to go with 14 predictions instead. Meghan M.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Content] B2B Marketing Has a Perception Problem
    B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn. Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do. This is about the perception each individual has about you. This is about your brand. All they see are leads.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Content] 3 Truths to Help Balance Marketing Technology Mayhem
    'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses. Kristin is also a proud marketing nerd. This is our moment.”
  • HUBSPOT  |  SUNDAY, JULY 29, 2012
    [Content] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
    The tips cover both strategy and common mistakes, such as always remembering to label your visual content. Finally -- and perhaps most importantly -- the article emphasizes that your pinned content should contain links to optimized landing pages. Oh man, how good does that egg look? It got me thinking. Got your two eggs sunny side up?
  • MEASURABLE MARKETING  |  MONDAY, APRIL 11, 2011
    [Content] Business Blogging Analytics – 5 Metrics to Measure Success
    The number of subscribers that your blog gets can give you a good idea of how effective your blog content is (how sticky it is). The better your blog content, the more people that will want to subscribe to receive regular updates from you. How many other websites are linking back to your website’s content? Reach.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 13, 2011
    [Content] K’s Top Five for the Week – February 13
    Steps to Creating an Effective Content Mix via @junta42. With all of the demand to create “fresh” and “remarkable” content it’s no wonder that planning content can get overwhelming. Reasons Why Content Marketing IS the New SEO for Inbound Marketers via @B2CMKTGInsider. This is good news for content marketers.
  • HUBSPOT  |  WEDNESDAY, JULY 11, 2012
    [Content] 9 Ways to Completely Sabotage Your Global SEO Strategy
    Translate All Your Content Using Google Translate. Just take all the content on your main website, run it through Google Translate, and paste that into your foreign language site. Get help from someone who is fluent in the language you’re creating content for. This means you can have similar content on both the.com and.co.uk
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Content] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. 'An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Share your thoughts below!
  • VOLACCI  |  WEDNESDAY, JULY 24, 2013
    [Content] 7 Features Every Great Newsletter Should Have
    It also gets your readers thinking about who else could benefit from your valuable content. Make sure you include this data in the footer, which keeps your content from being marked as SPAM or from being unsubscribed. It will allow your follower count to grow and your content is more likely to be shared. CTA: Or Call to Action.
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Content] Social Media and Lead Generation: Befriending Your Audience
    Is your website mobile friendly, and do you follow content best practices? If you haven''t already, check out Chris Gaffney''s article on Superpowered Digital Content Marketing , which covers how all the different puzzle pieces of content marketing work together to enrich your website.  . Is everything in order? Ask yourself:  .
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Content] Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot
    To read more content like this, subscribe here. That''s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. What should I do? How can I solve this problem?
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [Content] Conclusions from study: Sales Speaks – Perceptions and Ponderings on Marketing Leads
    For instance, instead of taking directly to a link to content (they fill out the form and get the content), email a link for the content to them. This ensures they use a valid email address – they don’t get the content without it. While you’ll still get a bad record, they will not get your content.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Content] BREAKING: Facebook Announces New Subscribe Button
    Ultimately, the new feature enables Facebook to support and provide even more publicly available content, which is a huge stride for its position in the search market. Furthermore, users can also choose how much of what type of content will get displayed, such as photos, games, or nothing at all. Main Functions of the Subscribe Button.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Content] The Anatomy of an Effective Facebook Business Page
    Consider adding apps for those sites to pull in content from those channels onto your Facebook page. Content: Offering helpful and interesting content is one of the best ways to maintain a solid Facebook presence. We'll use HubSpot's Facebook page as our subject. The 13-Part Anatomy of a Facebook Business Page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 10, 2013
    [Content] Social media and the forgotten business opportunity
    Research shows that more than 90 percent of your customers drop out if you ask for an email address before giving away your content. Yet on Twitter, his presence is defined by a team of tweeters creating a dizzying stream of content about the sex life of zebras and mysteries of the lost sock. And, it still can be. The pitch. by Mark W.
  • VIDYARD  |  WEDNESDAY, JUNE 4, 2014
    [Content] Assembling an Extra Powerful Marketing Team
    With so much focus on content marketing, digital assets, demand generation as a science, and visual storytelling, today’s best marketing teams are now built with a focus on a diverse range of talent. The Persuader (your content marketing manager), should be a mix of curious detective-like wordsmith, editor, and teacher. Demando. Frame.
  • DIRECT RESPONSE COACH  |  TUESDAY, OCTOBER 16, 2012
    [Content] The House of a Thousand Doors
    How creating a website today requires a new “content marketing” mindset. remember the first website I created.  It was the typical five-page website.  I had a Home page along with separate pages for Services, Industries, About Us and Contact Us. organized my website in what seemed like a logical way.  I used my [.].
  • TRADESMEN INSIGHTS  |  MONDAY, JULY 2, 2012
    [Content] Ways to Optimize Your Blog for Professional Tradesmen
    Our biggest challenge once the killer content is written is to make sure as many eyes as possible see it. It’s true optimization is usually associated with search, but you can insure that your content performs well on social media platforms. Make content spreadable - RSS feeds, emails or social media.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Content] 10 Education Blogs You Should Follow According to Teach.com
    According to Teach100, here are the top ten education blogs to follow, and what content you can find on them. This is a great source of content for anyone in higher education, including those looking for jobs. Mindshift is another technology focused blog that incorporates data and research into a lot of the content. 3) Edutopia.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Content] What is a Community Manager and Does Your B2B Company Need One?
    Ideally, this person should be savvy in online and digital marketing and may have responsibility for items ranging from communications and PR to social media, events, and even content creation. In the marketing field, the term “community manager” has become increasingly popular. So what does this term really mean?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 13, 2012
    [Content] My Meat and Potatoes Approach to Marketing
    You just have to produce content your prospects and clients can use. “You can take your blog content and repurpose it into your newsletter,” I find myself adding, “which is what will get you leads. Adam Jacobson of Red Three Consulting in NY, writes a terrific blog. The posts that entertain people don’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Content] Social Media ROI – You’re looking in the wrong place
    Co-created content. About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. It just makes so much sense. The real ROI of social media. They estimated that between $900 billion and $1.3
  • EMAGAZINE B2B BLOG  |  THURSDAY, MARCH 21, 2013
    [Content] What eMagine Customers are Saying: Client Recommendations
    The content management system allows everyone on the marketing team to easily update the website as needed and the built-in templates ensure that pages maintain a consistent, professional look.” ” Bill Xydias, Content Director at The Goddess of the Hunt , Greater Boston Area. would recommend them for work anytime.”
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 12, 2010
    [Content] I don’t want to lose you!
    So what sucks about this is that my most loyal RSS subscribers, the ones who subscribed back in my wordpress.com days, will see the lights go out on my content. I’m going to follow this post up immediately with some real content that I hope you will find more valuable. Here’s why this sucks. But I hope you will stay.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 30, 2012
    [Content] Google Authorship: Are Top Social Media Influencers Using It?
    It allows content creators to connect their blog posts, articles, videos, and other content to their Google+ profiles. According to Google patents researched by the incomparable Bill Slawski , Google has wanted for some time to be able to connect verified authors with their content and then rank them topically for it. future.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Content] How to Hire an Awesome Inbound Marketing Manager
    Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. Your ideal candidate should also understand that at the end of the day inbound marketing is not just about producing flashy content but about generating leads and revenue.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 8, 2009
    [Content] ClickInsights: How should case studies be used in marketing activities versus sales activities?
    Joe Pulizzi's and Newt Barrett's book Get Content. She is also adept at content marketing, international web marketing and social media marketing. Joe Pulizzi's and Newt Barrett's book Get Content. But also, sales reps refer to that same content when engaging with prospects in the sales process. Blogs. Books. Others.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content] 13 Little Landing Page Experiments That Can Make a Big Difference
    People come to the page, fill out a form, and get a piece of content. But what if most of the people downloading this piece of content are already leads? They''ve downloaded another piece of content already but haven''t done anything since then. Do they get the piece of content via email? And that''s just one example.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [Content] Weekly Wrap Up - April 15
    How to Find the Right Type of Content For Your Business by @ tpisello via @ Junta42. Tom Pisello breaks down SiriusDecisions' Demand Spectrum to help marketers understand the content they should develop to meet three categories of demand So much bloggy goodness! This week is no exception. Have another favorite post from the week?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Content] Study shows social media usage surging at large companies
    What kinds of content people expect from brands and companies. In the past year, these business giants have increased their adoption of blogging by 5%, their use of Twitter for corporate communications by 11% and their use of Facebook pages by 8%. The 139 corporations with blogs come from 54 of the 71 industries represented in the F500.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Content] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Content development and improvement–ensuring message quality, originality and ability to engage through storytelling. Managing scheduled sends – handling the strategy, content, creative for one off messages. 'This blog post is not targeted to the Seeking Alpha crowd. Overview of sales and marketing organization and objectives.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 18, 2013
    [Content] The Critical Importance of Sales Lead Generation today
    Ongoing content marketing. 'Buffer The balance of power has shifted from sellers to buyers. Sales Lead Generation is a must. Gerhard Geschwander of Selling Power once asked meeting attendees “How many of you have purchased a product from Amazon in the last year?” ” Every hand went up. ” Not a single hand went up.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 14, 2011
    [Content] ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on
    After all, separate systems must synchronize databases, campaigns, users, content libraries, activity histories, and other things, adding cost and complexity. The engine supports dynamic content, which is unusual for lower-to-mid-tier marketing automation products. What’s missing from the list is CRM integration. But I digress.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 29, 2010
    [Content] thinkAnalytics Helps Marketers Optimize Customer Treatments
    Its most common applications, churn reduction for telecommuncations companies and content recommendations for video-on-demand services, are in situations where customers explicitly identify themselves, so this is not an issue. Summary: thinkAnalytics provides a robust decision engine to help make optimal recommendations across channels.
  • FATHOM  |  WEDNESDAY, NOVEMBER 21, 2012
    [Content] How to Use YouTube to Promote Your School
    YouTube EDU is a resource that contains high quality educational content worldwide, such as instructional how-to videos and videos from educational institutions. YouTube has created an option to help educators reach a wider audience through YouTube EDU. Education Industry Video
  • GREAT B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Content] Marketing Resolutions for 2014
    Resolve to accelerate your content marketing efforts. You need fresh and relevant content at every stage of the marketing and sales process. This content will not write itself so put your plan together and get started. will think of some more excuses. But the resolutions you have for your work life can be just as important.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 3, 2011
    [Content] Is Sentiment Making Brands Stupid?
    think brands need to focus on the broader content being used about a brand. I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.
  • MARKETING-GIMBAL  |  FRIDAY, JULY 2, 2010
    [Content] The Ultimate Business Differentiator
    A reminder to everyone in business, that in the age of user generated content, world class brand experience, from 1st touch through the entire lifetime of the customer is of paramount importance and is the ultimate brand differentiator. Soldiers Have.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Content] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    For web pages, the metadata includes meta tags – helpful strings of code that convey important information about the content. Ultimately, using social media meta tags well can do a lot to personalize the social content a business offers, optimize pages for search, and drive more clickthroughs. Open Graph for Facebook. Corporate
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Content] How to Track, Analyze, and Improve Your SEO Strategy
    With this information, you can prioritize your SEO efforts on creating content and generating inbound links around search terms that drive qualified traffic to your website – not just any traffic. Adjust Your Content and SEO Strategy Accordingly. You create content and generate quality inbound links around the term!
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 15, 2011
    [Content] How Marketing Can Double the Effectiveness of Your Sales Force
    Step 5:  Produce lots of good content.  There is no such thing as too much quality content in the B2B environment, especially at the company website. Prospects Don’t make sales come to you for content ideas – get in front of the curve and anticipate their needs.  Here are a few examples: Step 1:  Tighten the message. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 1, 2013
    [Content] Concrete actions toward creating more a more civil social web
    'Click here if you can’t see my video interview with Kami Huyse. hope you’ll watch this short video because it talks about a new project everybody needs to understand and support — a non-profit organization called CiviliNation and an accompanying book on creating a more civil online world.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Content] How to Get People to Read Your Entire Blog Post
    All that awesome content you wrote? And in today’s content marketing world of 1,500+ articles (like this one), we’re surprised if people get that far. Smart people have tried to explain why people don’t read all the content. What Sending 62,619,592 Emails Taught Me About Content Marketing. Hypocrites!
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Content] How to Win at B2B Video Marketing
    According to these marketers, the best way to get measurable results from video is to align your video content strategy with every stage of your sales funnel – the journey from initial awareness to long-term customer. Content Types : Recorded webinars, interviews. Align Video Marketing with Your Funnel. Think : Entertain & Entice.
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