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  • THE FORWARD OBSERVER  |  TUESDAY, MAY 7, 2013
    [Content] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    Since a company''s prospects are increasingly in control over what marketing messages they consume, rather than sending unappetizing, outbound marketing messages, smart marketers are producing content that tastes good. That''s why blogs are playing a central role in B2B marketing success. So what exactly is a blog?
  • LEADER NETWORKS  |  WEDNESDAY, APRIL 13, 2011
    [Content] 10 Social Media Promises: Can Your Company Keep Them?
    4) I promise to create thought leadership content that lives up to its name, and not simply babble on about nothing. Listen up! 2) I promise to respect and value the information shared online by customers and clients. will not break their trust in me or my company by exploiting or abusing their information.
  • HUBSPOT  |  TUESDAY, MAY 22, 2012
    [Content] The Technology You Need to Fix Dismal Lead-to-Customer Conversion Rates
    Make Sure You Have Content or Conversion Assist Reporting. Content is the fuel for marketing automation campaigns. Most marketers guess which content will create the best engagement with their users. Then use that content in your automation flow. Technology. Except. how often does that happen? Utilize Suppression Lists.
  • ONPATH  |  WEDNESDAY, MARCH 30, 2011
    [Content] You’ve Got Marketing Automation. Now What?
    Good content to offer leads. Well-Balanced Diet: Useful Content Offers a 5x Return. By Mac McConnell Managing Partner and Founder, BlueBird Strategies 3/2/2011. Original Article: Software Advice. lot has been written about marketing automation applications being just a technology tool. Sources of fresh inquiries. Read more here.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 18, 2011
    [Content] B2B Blog Q&A: What's Most Critical to a Great Blog Post?
    Our recent webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we have provided a personal reply on our blog to each question. Content with facts, figures and links, Call to Action, RSS Feed, Social sharing options. Schaefer. Great Title. Image. ” 4.
  • INSIGHTIQ BLOG  |  TUESDAY, JULY 19, 2011
    [Content] 3 Reasons Google+ Will Make a Big Impact on Social Media
    SEO - Google will index content located on Google+ at a much more effective/efficient rate when compared to other social networks. Facebook doesn't allow Google access to its content which will make anything posted on Google+ a much more SEO friendly piece of content. There's a new social media sheriff in town huh? Big
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Content] Aberdeen Shows How to Do Email Marketing Right
    Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 25, 2011
    [Content] Building a YouTube Marketing Strategy
    Content Has to Interest the Audience. Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had limited success with marketing through retailers, infomercials and other outlets. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." 271,000+ Facebook fans.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, OCTOBER 10, 2010
    [Content] B2B Market Segmentation – Part 2: How to Approach Segmentation
    Inbound tactics on the other hand provide an opportunity for "ideal-fit prospects" in the right segment to find you and your offering through compelling content. Behavior is how users interact with your content and website and what marketing stimulus they respond to. What value driver represents your best opportunities?
  • BLOG MY CALLS  |  THURSDAY, MAY 23, 2013
    [Content] The Dos and Don'ts of Blogging
    That''s extraordinary, and very few companies can produce that level of content. We noted massive increases in traffic to our blog as we increased the volume of content we produced. believe Google when they say that content is king. Google has made it extraordinarily clear that content produces SEO results. Don''t.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 3, 2012
    [Content] Align Industrial Websites with Sales Process
    Focus on creating content and applications that will help your visitors make interim decisions before getting to the RFQ (See my post Industrial Marketing Content that Helps Buyers ). If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process.
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Content] 9 Questions You MUST Ask Before Hiring a Freelance Blogger
    Many will hire an in-house blogger to create content and manage the blog's CMS. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders. Or worse, they're simply unprepared for your interview -- not the person you'd like responsible for diligently creating content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Content] Here’s why 100,000 people unfollowed me on Twitter
    Lori Wizdo   I unfollow anyone too transparently promotional –even if the content is not that bad. 3) Share diverse, interesting content and try your best to space the tweets apart. 4) Nothing says I love you like a RT now and then but add your own original content too. What I saw made me gasp. Do I really suck that badly?”
  • HUBSPOT  |  MONDAY, MARCH 21, 2011
    [Content] How to Activate Facebook Insights for Your Website
    I'm pretty sure that you'll be happy with the improvements you make and that you'll quickly see how more engagement, frequent content updates, and high quality CTAs will lead to more fans. Once you have Insights set up you can use the metrics to measure the engagement of your content. So how do you do this with you Facebook Fan Page?
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    [Content] Announcing the New HubSpot Blog Apps for Your iPad or Kindle
    Ever wish you could get all of our blog content perfectly optimized for your iPad or Kindle? Today, we're launching our Newsstand app for the iPad , as well as our Kindle app , aimed to make the experience you have with our blog content on your tablet or e-reader much more enjoyable. there's an app for that! Actually, there are two.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 8, 2014
    [Content] Are White Papers Dead?
    'Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. And the content, its just too text heavy for today’s more visually stimulated audience. They most trust content recommended by peers, and authored by a third party. Studies indicate even 5 pages might be too long today.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Content] 29 Signs You Need a Break From Marketing
    You see a content opportunity in everything. You believe content is something marketers create. 'Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn’t make sense to anyone around you. Yes, that’s twice.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Content] 25 Awesome Twitter Tips
    Make multiple employees users of the account and you’ll expand your content, style and amount of conversations. CONTENT. Provide interesting content: Post information your audience will find helpful, from statistics to news to stories. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Content] Reinventing Invention: Online Only Video: The New Yorker
    Skip to content. View the table of contents. TABLE OF CONTENTS. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive.
  • THE ROI GUY  |  FRIDAY, MAY 31, 2013
    [Content] Dump the PowerPoint Sales Pitch & Engage Your Customers Instead
    'To effectively communicate the value of your solutions, you likely arm your Sales Reps with PowerPoint (PPT) decks to help them present challenges, solutions and benefits. Think again. Your customers don’t want PPTs; they want your Sales teams to deliver an engagement that is personalized and relevant. They want a conversation, not a sales pitch.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Content] Amazon's Ebook Sales Now Exceed Printed Book Sales
    An Important Content Strategy Lesson for Marketers. Consumers are increasingly moving toward digital consumption, using devices such as the Kindle, the NOOK, and other digital book readers for viewing content. This means marketers today must be able to satisfy consumers' need for multimedia, digital content.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2011
    [Content] 9 Twitter Tips for B2B Marketing Success
    Doing so extends the amount of content and conversations from one person’s view, to multiple people’s views and ideas. If, for instance, analytics indicates that your community tends to retweet and share content more frequently early in the day, or early in the week, time your most compelling content to hit the stream during those times.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Content] The future of integrated selling is now
    Mark: You’re unequivocal in your position that a salesperson today must take a leadership role in content creation, social media engagement and even public speaking. Would we better off hiring natural content creators and social media fanatics and then teaching them to sell? And it’s a little scary. Am I wrong? by Mark W.
  • ANNUITAS  |  TUESDAY, JUNE 3, 2014
    [Content] Trying to Align with Sales? Marketing, You Are the Problem
    We are still gathering research (you can still participate, and possibly win a ticket to Content Marketing World by clicking here ), but wanted to share some of the preliminary findings. 'Preliminary Insights into the ANNUITAS Enterprise Demand Generation Study. In looking at some of the early data, I am beginning to understand why: Only 25.5%
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Content] PWBlog Now Featured on B2B Marketing Zone
    Content is categorized by topics. PWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. The site launched in 2009 and has quickly become a one-stop-shop for B2B marketers looking for tips, trends, and advice aggregated from respected B2B bloggers from around the web.
  • THE ROI GUY  |  TUESDAY, JANUARY 15, 2013
    [Content] Sales and Marketing Alignment in 2013? Not so Fast!
    Sales is now challenged to: Deliver the provocative value story and quantification to make today’s more skeptical and frugal Buyer engage sooner, the tools and content to convince the buyer as to: a. Why Now?” – Justify the Gain When invited late into the discussion, the tools and content to help a. It’s not on Enablement.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 18, 2013
    [Content] Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]
    However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer?  by Andrew Stanbridge | Tweet this. In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support.
  • VIDYARD  |  THURSDAY, FEBRUARY 27, 2014
    [Content] How Lego Goes Beyond a Movie to Market with Video
    feature length movie is a whole new level of branded entertainment, but Lego is no stranger to content marketing. The Lego Group was one of the pioneers in the content marketing space with their bi-monthly Brick Kicks Magazine, which evolved into what’s now the Lego Club Magazine. Can’t Get Enough Great Content?
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Content] 6 Types of Facebook Posts That'll Help You Generate Leads
    Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. While we’ve already covered sharing landing pages with dedicated content offerings such as ebooks or coupons, another lead generating content type is through webinars.
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Content] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    'Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content.  Incorporating paid advertising into your strategy is a great way to further promote and share your content. Increase content engagement. Remarket to previously engaged users.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 15, 2010
    [Content] 5 Ways to Write a Killer B2B Blog Post
    A challenge many B2B organizations face is consistently creating content that’s unique, relevant and resourceful – all at the same time. Plus, readers know exactly what they’re getting simply by viewing the headline – influencing many to share the content with their social networks even before clicking through themselves. Make a list.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Content] 4 Steps to Get Started with Integrated Digital Marketing
    Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. Think: If I were shopping for (fill in the blank), what circumstances would lead me to choosing (your business)? MARKETING TAKEAWAY.
  • THE ROI GUY  |  MONDAY, JULY 11, 2011
    [Content] IT Sales & Marketing Grows More Complex: Only 5% of CIOs Can Authorize IT Investments Alone
    With the financial executive wielding so much approval power, savvy marketers and sales professionals must understand how CFO's views technology investment decisions, directly influencing, or empowering the champion with the right content to connect, engage and sell these economic-focused gatekeepers. link]. link].
  • LOOPFUSE  |  TUESDAY, NOVEMBER 9, 2010
    [Content] Real-Time Reaction
    When you are learning about something new or searching for something you are not quite sure exists yet, you may navigate a multitude of pages until you hone in on your desired content. If all the while you are entering and leaving storefronts, valuable content and building blocks of knowledge, you will likely forget more than you remember. 
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Content] Return on Sales Enablement: The Adoption Challenge
    And what about all that great content? 90% of the content never gets used by typical sales reps, who instead spend 6 hours / week recreating or customizing content (IDC). Whether its CRM, training or content, there seems to be a disconnect between today’s sales enablement investments and realized performance improvements.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 5, 2012
    [Content] Subject Line Length – Is Longer Better?
    Content Marketing/Copywriting Email Marketing email blast email marketing email newsletter mass email pre-header preheader subject line subject line writing subject lines 'I’ve spent years in the trenches of email marketing cranking out my fair share of messages. ” Why? So, does your subject line length need to evolve too?
  • VIEWPOINT  |  THURSDAY, DECEMBER 12, 2013
    [Content] 3 Tips to Turn Noise Into Value
    TV networks are just like the marketing resources and sales support at your company: they provide you with sales content, such as presentations and data – and do so with the best of intentions – but don’t offer the framework necessary to be valuable for meeting your sales goals. 'Uses Microsoft Dynamics. Has had the solution for three years.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Content] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    With buyers doing so much research before first contacting the seller, companies are using content marketing to insinuate themselves into that first 57% of the buyers’ research. Once you have answers, you’ll want to do a content audit to make sure the information on your website is providing answers the questions your leads want.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Content] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? &# Interestingly, videos and product announcements topped the list. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook. SAP plays inline videos.
  • MODERN B2B MARKETING  |  MONDAY, MAY 12, 2014
    [Content] Two Heads are Better than One: When Science, Art, and Marketing Meet
    'Author: Dayna Rothman A few months ago, we asked our social media followers to  write marketing haikus inspired by one of our favorite marketing topics — email marketing, social media, content marketing, and marketing automation. To sweeten the deal, we made it a contest. The prize? Pretty cool, right? Modern B2B Marketing
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Content] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    She previously led social media and content lead generation strategies for the company. Anum remains a regular contributor to the Inbound Hub and manages all content at blog.hubspot.com/sales 'AG Salesworks is pleased to bring you a guest post from Anum Hussain , Inbound Marketing Manager for HubSpot. cringe. get it.
  • LEAD VIEWS  |  TUESDAY, MAY 1, 2012
    [Content] Old CMOs, New CMOs and Broken Marketing Organizations – Part 2 of CMO Series
    As well, you need one or more people who can produce high quality written content. The next step should be evaluating your external providers, e.g., public relations, SEO consultant, SEM agency, design firm, website consultant, and content writers. This is the second of two posts about CMOs and the challenges they face. Don’t do that.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 24, 2009
    [Content] Take 3 Steps Before Creating a Nurturing Program
    You also want to make sure that your nurturing programs are reinforced by your website content, not in conflict with it. They're about creating a consistency in brand and content and inviting interactions that reinforce and strengthen the choice of your prospects to continue to engage with you. Why do they buy from us?
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 2, 2009
    [Content] Inbound and Outbound: The Marketing Power Couple
    if your content and offer are compelling, they'll opt in for more. If you're sharing compelling content and conversations your prospects find valuable, you're going to cultivate their interest. Obviously, lots of how we go-to-market is shifting. And, that's a good thing. Then again, change is relative.
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Content] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    Twitter is Testing a New Advertising Card for Lead Generation  (Tech Crunch) STUDY: How are Top Brands Using Instagram? News & Notes
  • SAZBEAN  |  TUESDAY, MARCH 27, 2012
    [Content] 63% of B2B Companies Don’t Generate Leads From Social Media
    The biggest disconnect is between content and social media. It’s important to routinely publish content in your social channels to send qualified traffic to your website — but how does that turn into lead generation? Social media lead generation has been notoriously challenging for B2B companies. So why might this be?
  • SAZBEAN  |  SATURDAY, MARCH 24, 2012
    [Content] Top Internet strategy, marketing and technology links for the week of March 24, 2012
    The Art of Content Marketing  (Smashing Magazine). The Business Plan: Your First and Most Important Content Marketing Asset  (Marketing Trenches). Here are the top Internet strategy, marketing and technology links for the week of March 24, 2012… How to Make Your Tweets More Trustworthy  (Mashable!). Mashable!). eConsultancy).
  • SAZBEAN  |  SATURDAY, MARCH 10, 2012
    [Content] Top Internet strategy, marketing and technology links for the week of March 10, 2012
    The Two Missing Links in Your Content Strategy  (Spin Sucks). Content Dilution (And How to Avoid It)  (Social Media Explorer). Here are the top Internet strategy, marketing and technology links for the week of March 10, 2012… Why Small Businesses Need BOTH Social & Search (SmallBusinessSEM). Social Times). News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 11, 2012
    [Content] Top Internet strategy, marketing and technology links for the week of February 11, 2012
    The Simple Template for a Thorough Content Style Guide (HubSpot). Is Content More Important than Conversation? Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012…  . How to Handle Criticism: a Practical Guide (ProBlogger). Spin Sucks). Brandwatch). News & Notes
  • SMASHMOUTH MARKETING  |  WEDNESDAY, NOVEMBER 4, 2009
    [Content] B2B University: Top 15 Tweets
    We hear this one at every conference: stephanietilton : content creation critical to lead nurturing #B2BUniversity. Today's B2B University, sponsored by Silverpop, was a great turnout. My estimate was 150 or so. Great networking and information sharing. Glad to have met everyone I met. If we didn't meet but you wanted to.shoot me a message.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Content] APOSDLE learn@work - Triple-I
    The new A dvanced P rocess- O riented S elf- D irected L earning E nvironment will provide you with practical guidance, learning content and expert advice when you need it and where you need it. Sitemap. Search: Top menu. Overview. Workplan. Results. Events. Publications. Partners. Weblog. Contact. APOSDLE learn@work. -->. Right menu. link].
  • HUBSPOT  |  SATURDAY, NOVEMBER 8, 2014
    [Content] 9 Email Marketers Explain Why Nobody Opens Your Emails
    To read more content like this, subscribe to The Agency Post. You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. "It’s not surprising rates are dropping and there’s only one reason in my opinion -- people want customized content. Period.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Content] “Stop Asking Employees To Tweet” Says GaryVee
    'Last week I presented at BtoB Magazine’s  Digital Live  conference in New York on the future of content marketing. We are already starting to see advertisers  consider content marketing over advertising  to try and do just that: show customers they care. It was the first time I saw him speak and he did not disappoint. Social Media
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Content] Top 10 B2B Social Media Posts of 2013
    Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based marketing. Examples of Innovative B2B Content Marketing (2013). These examples are meant to inspire B2B marketers to think bigger than just basic written or video content. Read more. Read more. Read more. Read more.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Content] A Sampling of the Sexiest Business Blogs on the Internet
    No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. With that in mind, let''s take a look at some blogs that are doing a great job at creating beautiful designs that help showcase their fantastic content. 1) IMPACT Branding & Design. 2) Yoh. 6) Zendesk.
  • B2BBLOGGERS  |  MONDAY, APRIL 23, 2012
    [Content] Are You Ready for B2B Mobile Marketing?
    Trade publications are following suit; both types of mobile content present great advertising opportunities. Developing Visual and Video Content. People have a decided preference for video and images for their mobile content consumption. Mobile computing is not only a challenge for consumer brands. Advertising. QR Codes.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Content] Copyright Law on the Internet Is a Total Train Wreck Right Now
    In fact, we''ve even written about how not to steal people''s content on the web , and what to do if you''re a victim of stolen content. While it''s a great way for creators to let the world know how they can use their content, there''s no true way to tell whether it''s really the property of that person to license in the first place.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Content] 38+ Cool Social Media and Web Tools and Reviews
    Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. Back up your Gmail account?
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Content] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    As Mari Smith explains, “There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. How do you do it? Always.
  • HUBSPOT  |  FRIDAY, APRIL 12, 2013
    [Content] The Biggest Mistake Marketers Make.
    They search for something in Google and find your customer support content (gasp!). You can map out your content to each step of the buying process all you want. In fact, this can be a good thing to make sure you have the right content and nurturing process (not just email, but also website personalization ) at each stage.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Content] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    ” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 3, 2011
    [Content] You Lose When Your Press Releases Makes Everyone Snooze
    With content rich releases, smart marketers engage not only the press, but thousands of customers as well. Effective press releases incorporate core content marketing concepts: Understand your customers’ information needs. Create content that responds precisely to those information needs. headline. subhead. " Okay.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 29, 2009
    [Content] Do You Know Your Customers.Or Are You Guessing?
    did this because the old adage that "Content is King" is meaningless unless relevance is involved. Take a gander at a few statistics that demonstrate the disconnect between perception and reality: Only 29% capture what kind of content their customers want to receive. Strangely, this point is often overlooked. This is pitiful.
  • MARKETRI  |  MONDAY, JANUARY 27, 2014
    [Content] Should CPAs Get a “Bye” from Marketing During Tax Season? Not if They Want to Be “Inactive” for the Rest of the Year!
    So why am I, the “Marketing Coordinator,” nagging you to follow my plan of a good social media and content offensive during this most ridiculously busy time? Let Your Content Rock While You’re on the Clock. To do any social media posting, you first need content to post. Because YOU WANT TO GO TO THE SUPER BOWL!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [Content] Using E-mail Marketing for Lead Generation
    Here I am not referring to new subscribers to newsletters and free content. For more on that, refer to my post, “Subscribers to Free Content are NOT Leads.”. Next, make the content of your emails highly relevant based on behavioral patterns from your site after the contact receives your email. There is a difference.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 11, 2011
    [Content] Build Industrial Websites as Dynamic Blog Sites
    m talking about creating a blog site with dynamic content instead of a static digital marketing asset. With a built-in content management system (CMS), it is much easier to add new content and pages. For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. Advantages of a blog site.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 21, 2011
    [Content] Mobile Marketing Is A Strategy Not A Tactic
    Are they getting the content they want, when they want it? So I invite you to download her guide to The Mobile Revolution in B2B  or watch the content in a video clip. So she gave us 5 mobile imperatives to get started: Customize all your content to multiple devices. Get creative with new ways, new tools and new content.
  • TOMORROW PEOPLE  |  MONDAY, NOVEMBER 14, 2011
    [Content] The Death of SEO
    By using tools like inbound marketing technology , you can actually track and monitor market keywords and data as its happening and update your content live to ensure you capture the right kind of web traffic. SEO: never done and dusted. “We did all our SEO marketing last year. So our SEO is done and dusted.” Follow @sookieshuen.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 21, 2014
    [Content] Here’s why I have zero interest in attending your marketing conference
    Take content marketing for instance. I’ve done more than 5 shows with the leading content marketing experts in the USA, like Joe Pulizzi of the Content Marketing Institute, Jon Weubben, author of Content is Currency, as well as Jay Baer, author of the #1 blog on content marketing. You can’t.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 6, 2014
    [Content] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
    Share nurturing content. Learn what content is most helpful to progress customers. 'Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest. Be flexible.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Content] The Top 8 Priorities for Any One-Man Marketing Team
    With only so much time in the day to devote to marketing, you want to make sure that every piece of content you produce -- whether an ebook, landing page, blog post, or email -- is on-target and effective. Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears? Especially for a small business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Content] Monetizing blog comments: Why your blog is economic gold
    ” Twitter and Facebook do not have reliable audience reach because people may come by for a content snack but may not form active community. In January, I wrote the Content Shock post which has received more than 700 comments. In January, I wrote the Content Shock post which has received more than 700 comments. Thank you.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 10, 2013
    [Content] Are Sales and Marketing Missing an Opportunity to Work Together?
    They know what’s keeping them up at night and can bring those issues back to you to develop content around. recently read an article by Mark Sherbin, Find Content Marketing Gold by Mining Your Sales Department  that brought home some useful tips. Share content developed from the meetings with whole team.
  • PUZZLE MARKETER  |  MONDAY, JULY 1, 2013
    [Content] Choosing the Right Social Media Platform [Infographic]
    This infographic outlines some of the major factors to consider when deciding where to showcase your content. 'There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. state social media profile can sometimes do more harm than not having one at all.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Content] 5 Ways to Deal with Change for Successful Marketing
    We need to navigate toward creating more content, generating more leads and achieving more results. Even Red Bull Media House’s Advice for Successful Content Marketing [More from the blogs]. 'Tweet As marketers, we deal with a lot of change. Even our customer buying process has changed. But how do we do it? You might also like.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 3, 2014
    [Content] Why Empathetic Marketing Matters and 7 Steps to Achieve It
    We’ve moved from traditional advertising to social media,  content marketing and beyond. Give them content they’ll want to share. 'Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. We have more marketing channels than ever. To feel what they feel and think what they think.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Content] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Once you’ve collected this information, you can create targeted, relevant, and personalized content to help your customers succeed. Lasting, trusting relationships are built when you engage your customers with customized content over time. Make it easy to share your brand’s content. Increase Engagement Post Sale.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Content] Essential Guide to Writing and Launching Ebooks That Generate Leads [Free Ebook]
    On this blog and in much of our other content, we regularly discuss the importance of downloadable content offers to inbound marketing. This is content that is primarily used for lead generation -- premium content that is only available to your prospects if they complete a lead generation form. Repurposing ebook content.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 11, 2014
    [Content] A social media hoarder intervention
    The magic unicorn of online reputation management (ORM) is getting access to the content that the client considers painful, untrue, disparaging, or slandering, and removing it. 'Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? What defines you? Your current creativity, expertise, and work?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 23, 2013
    [Content] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    In today’s post, I wanted to share with you two questions to ask yourself about your prospects’ motivation, which will help you match your landing page content to your visitors’ motivation and ensure their expectations are met. Email Marketing: How do you create excitement around the content you have? Who are my prospects?
  • WINDMILL NETWORKING  |  MONDAY, JUNE 11, 2012
    [Content] How to Begin Outsourcing Social Media Writing
    The top choice for outsourcing social was design and development – but coming in third at 10% was social media content. The Essentials of Social Content Creation Social is now an established part of successful web marketing – and it gets more so with every Google search engine update. It’s the foundation of successful social marketing.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Content] How to Search Engine Optimize a Blog [Infographic]
    Blogging also provides search engines with fuel they love: fresh and original content. Unfortunately, many businesses invest the time and effort in creating blog content but don't take the time to optimize their blog and its content for search engines. The folks over at SEOmoz created a great infographic dedicated to blog SEO.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 23, 2012
    [Content] Consistently Great Marketing More Important Than Ever
    They wanted help with (I think) SEO and content for their new site in progress. With the rapid changes happening today, it’s imperative that you: Regularly create content (blog posts, white papers, case studies, FAQs, e-books, reports, tools, apps, etc.). Add this content to your site and then let other people know it exists.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 23, 2012
    [Content] Consistently Great Marketing More Important Than Ever
    They wanted help with (I think) SEO and content for their new site in progress. With the rapid changes happening today, it’s imperative that you: Regularly create content (blog posts, white papers, case studies, FAQs, e-books, reports, tools, apps, etc.). Add this content to your site and then let other people know it exists.
  • LEADER NETWORKS  |  TUESDAY, MARCH 30, 2010
    [Content] 5 Steps to Remedy a Failing Online Community
    These data can serve you well to refresh the site or to create more meaningful features or content. Third - Examine your current staffing and content creation processes. This is a similar situation with content creation. Not all online communities for business succeed. In fact, many fail. But all is not lost.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Content] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content. The blogger will be expected to sustain and develop the company's voice across all blog content.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MAY 21, 2012
    [Content] Experian Buys Conversen Marketing Automation to Strengthen Its Offerings
    Conversen is somewhat similar to Entiera in offering sophisticated multi-step campaigns, although its main differentiator is multi-channel dynamic content that makes it relatively easy to deliver different messages to different segments across multiple channels. See my review from February 2010 for a more detailed explanation.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Content] The Ultimate Glossary of Performance Metrics Every Marketer Should Know
    Content. This metric is the total number of people who are viewing your blog content. That's a great measurement to gauge content success! 2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. Good marketers live by their data. Yipee!
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 10, 2014
    [Content] How to Create a Sales Enablement Culture in Your B2B Company
    After the meeting is over, mingle and celebrate that month’s victories across departments , with sales congratulating marketing on new content releases and marketing congratulating sales on new SQLs or leads. This shift is causing some companies to hire for sales enablement positions. We get it: it’s a tough situation, but there is hope.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 22, 2013
    [Content] Lessons on building a marketing and social media business
    Building a portfolio of quality content and an engaged audience led to an opportunity to write a book, which led to speaking and larger assignments. When it comes to prioritizing my time, I put family first, clients and students second, and content creating third. This event also roughly coincided with my social media journey.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 27, 2010
    [Content] Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile
    Leverage your groups on LinkedIn by sharing blog content and answering questions that your connections may be seeking information on.  Keep in mind that number of click-throughs on a particular keyword may not be a good thing, but what you can learn from that is a way to improve your keyterm, optimization and content strategy for LinkedIn. 
  • HUBSPOT  |  MONDAY, MAY 16, 2011
    [Content] Lessons in Viral Marketing From the Sh*t My Dad Says
    Creating content that goes viral is no easy feat. Key Lessons for Creating Viral Content From Justin Halpern. One of the reasons Justin's Sh*t My Dad Says series spread so quickly is because it offered bite-sized content that was easy to consume. Make it Easy to Consume. Make it Easy to Share. Make Sure It's High in Quality.
  • MEASURABLE MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Content] Webinar Recap - Cloud CMS: The Best Marketing Investment You Can Make This Year
    • With traditional web tools, control of web content rested with a legacy CMS, IT or an agency. If you’d like to know more about Cloud CMS or next generation content management, check out the full webinar here. We had a great group in attendance! The next generation of CMS is agile, flexible and marketing-enabled.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MAY 20, 2010
    [Content] Thoughts on how the human touch impacts marketing performance
    You may have the best content in the world, but there are just some things that must be discovered through a human, two-way conversation. Improving marketing performance is not just about implementing the right technology; it’s also about creating a strategic process to involve people in the process of lead nurturing and qualification.
  • PR MEETS MARKETING  |  FRIDAY, NOVEMBER 30, 2007
    [Content] Astroturf Burns!
    What the Commotion Group is doing is creating a false impression to dupe viewers into believing that the content is something worthwhile viewing. Briefly, the Commotion Group posts "fake comments" to videos to create a sense of controversy, while deleting any negative comments. Check out the posts here and here.   . people took it as truth.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 12, 2013
    [Content] Introducing Demand Generation University – to teach demand generation best practices
    They’re producing content, for instance, but lack the buyer insights which drive marketing clarity. As a results, their content is not particularly effective. 'Buffer Demand Generation University - teaching demand generation best practices – announced today by Find New Customers. What do you think of this site?
  • PWB MARKETING BLOG  |  FRIDAY, JANUARY 7, 2011
    [Content] Three Reasons to Love QR Codes
    QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed. Reason #1: QR codes easily bring online content to the offline world. QR codes have great potential for savvy marketers. The code consists of black modules arranged in a square pattern on white background.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2011
    [Content] Maximize your SEO benefit on Google+ in 8 simple steps
    You can add more circles in order to spur interest amongst your friends, but be sure you explicitly tell Google, through your willingness to share publicly, that they can index your content in their public search engine. Use a clean URL when you add your content to Google+. Image by entertailion via Flickr. just need to select and go.
  • HUBSPOT  |  THURSDAY, AUGUST 30, 2012
    [Content] 11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
    1) Write blog content that reads like their favorite how-to magazine. That should be the goal of ALL your content for your potential buyers, particularly your blog content. Be sure to optimize your website content based on the way your buyer persona speaks, and by extension, the way they search. HEYYY! But wait. Right?
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