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  • FATHOM  |  FRIDAY, MAY 30, 2014
    [Content] Stay Warm: A Key to Your Industrial Marketing Strategy
    Also, this is an opportunity to have really useful alt tags attached to your images, with keyword-rich references to your company, your products, and your employees.  At Fathom, we’re very passionate helping our clients develop relevant, useful content. Show…. Stock photography is the enemy of warmth. We’ve come to expect that, sadly.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 3, 2013
    [Content] Direct Marketing on a Shoestring Budget – Webinar Thursday, April 4
    Content Marketing Marketing Communication Small Marketing Teams budget marketing budgets shoestring marketingEvery marketer has a budget to stick to. The smaller it is, the more strategic your choices must be, and the smarter your tactics. How to prioritize what’s important and what’s not. There’s a wide, chaotic world of options out there.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Content] A Thought Leadership Marketing Strategy Based on Research
    This knowledge can also help you fill your content funnel with relevant material that’s more likely to generate new business. Any Industry Content Marketing Online MarketingEver wonder how thought leaders rise to prominence in their profession, while other experts remain more or less invisible? An essential key is research. Why you ?
  • HUBSPOT  |  MONDAY, MAY 3, 2010
    [Content] Top 5 Inbound Marketing Articles to Start the Week: Motivating Content Contributors
    Getting your fellow employees to contribute content shouldn't be like pulling teeth, but let's face it -- sometimes it feels that way. Marketing Takeaway: Add variety and new perspectives to your content by inspiring non-marketing team members to contribute. 2. How to create useful content: How to create beautiful content: 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Content] Google Guide--Tutorials on How to Use Various Google Features and Services
    Contents. Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Favorites. Services.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 20, 2012
    [Content] Should your blog posts look more like this?
    Neicole   Crepeau  a blogger at  Coherent Social Media   and the creator of  CurateXpress , a content curation tool. By Neicole Crepeau, Contibuting {grow} Columunist. She works at  Coherent Interactive  on social media, website design, mobile apps, & marketing. Connect with  Neicole  on Twitter at  @ neicolec.
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 4, 2016
    [Content] What Do Creative People Mean by “Craft” Anyway? [Unthinkable Podcast]
    Content MarketingWhen someone utters the phrase “care for craft,” what do you hear? “That person gives several damns about their work” — right? And what do you see? Maybe you picture someone dutifully whittling a piece of wood. Maybe you think of a brewer holding up their beer to the light to examine it.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 26, 2012
    [Content] All Hail the King!
    Self Education blogging content marketing management-best-practices marketing-campaigns Please see our earlier post “ 5 Lessons a B2B Marketer Can Learn from ‘Breaking Bad ‘” Story-telling is the foundation of sales lead generation. What do you think? We love comments and those who share on social media.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 12, 2012
    [Content] Delivering Business Results with Social Media – Keynote Talk
    Interviews & Guest Appearances content marketing Find New Customers Mad Marketing TV management-best-practices social mediaDriving Business Results with Social Media. View more presentations from Find New Customers, Inc. Here is his presentation.
  • BIZIBLE  |  MONDAY, FEBRUARY 29, 2016
    [Content] 3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct
    Understanding paths, and probabilities that engaging with certain content or channel mixes will result in opps/revenue, is one step closer to seeing into the future. Demand generation marketers can put their content in correct location as well. It’s all about placing your content in the best place to be found by your leads.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2011
    [Content] Marketing Monkeybusiness: 5 WOM Antics to Avoid
    Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. Last Friday I guest posted on  Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies.  Share email.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 27, 2014
    [Content] 10 Great Things for 2014: My Business Blog Gratitude List
    About Blogs Content Marketing business blogging business blogs writing on the web My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving.  It’ a fairly big holiday in the U.S., The 2.8
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 24, 2014
    [Content] 12 Reasons Why Bill C-28 is Good News
    It’s a great excuse to send a nice note to your customers and have them give you express consent to send stuff and, while they’re at it, visit your preference centre to let you know what content they would like. You can start developing non-commercial content and not feel guilty about it. You have four and a half months to work it out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Content] The 10 best big company blogs in the world
    So I did a study of Fortune 500 blogging efforts and made notes on these categories: Quality of content (is it interesting, creative, well-written, human?). Coca-Cola has several content sites but “Unbottled” is what company blogging is all about. Rich content. Rich content. Consistency of publishing. Walmart.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Content] Four online marketing metrics to obsess about
    Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would  change everything  and propel me into the sunny skies of Internet fame and fortune. You can pay people to create great content and then pay people to promote it.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 19, 2016
    [Content] This is the week that was in B2B: from dark forces to content high-fives
    Does great content always rank well?’ No (it also needs to be paired with back links from authority sites). At a time when 50% of social traffic to a company’s website and 50% of social sales come from dark channels, apparently we need to get smarter at measurement, importantly understanding the content that’s driving these conversations.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Content] 4 Education Marketing Trends to Keep an Eye on in 2017
    Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. The powerhouse engagement stats for video content keep growing. People watch more content online. Incorporating video into your content plans is no longer optional. What content do they consume?
  • BIZNOLOGY  |  THURSDAY, APRIL 16, 2015
    [Content] Today’s big branding issue: what should companies stand for?
    Content Marketing Brand Trust corporate branding maximizing shareholder wealth millenials social branding The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. to also pursue broader social ends), has been argued for decades. shareholder value). Like this post?
  • FATHOM  |  FRIDAY, AUGUST 9, 2013
    [Content] 5 Reasons to Use SlideShare for Lead Generation
    If you aren’t currently using SlideShare for lead generation, it’s about time you consider joining the largest social “content” network.  When it comes to creating content, lead generation is the most important goal for B2B marketers, according to the study we mentioned in our previous blog post.
  • SNAPAPP  |  FRIDAY, MARCH 2, 2012
    [Content] The Best Content for Quality Customers: Education as Marketing
    To capture the attention of this new consumer market, your content must educate , inform ?and Education is the new ad copy. Once upon a time, ad copy was all about telling the most believable lies to the most gullible people. This kept up until consumer protection laws put a stop to the practice during the first half of the 20th century.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Content] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    Content that is shared by a trusted peer, colleague or friend (because it is helpful) will do more for your brand than a paid advertisement. But never, ever waste paid social dollars on content that is not worth sharing. Author: Jason Stewart @jstewart_1 Vice President, Strategic Content for ANNUITAS. And this is not a listicle.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 7, 2016
    [Content] 11 of the Latest Lead Nurturing Statistics: Explained
    Marketing starts and nurtures that relationship with additional contact and content. Besides the fact that this tells us marketers were able to choose multiple answers, this means that landing pages and content paths on websites also contribute to the success of lead nurturing. 69% say Creating Relevant Content. 78% say Email.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Content] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Use popular apps, like Facebook and LinkedIn, to address an audience that loves to browse content. Make sure you keep your profile updated with valuable content and fill out all details (especially contact information), so your viewers don’t have to search to find you later. 4. Trim Your Content. Design Responsive Emails.
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Content] Deconstructing an Email Marketing Campaign
    Content / Offer. Dynamic content based on job title, role, industry, etc. It doesn’t need to be an “offer” like in sales promotion, it could simply be a piece of content that you download or watch online. Offer / Content. Having no registration form at all (give away the content/offer). Content / Offer.
  • EARNEST ABOUT B2B  |  FRIDAY, JANUARY 17, 2014
    [Content] The B2B CMO checklist for 2014
    Inbound marketing most often involves developing valuable content on the basis of your chosen audience’s wants and needs. An agile and iterative approach is often recommended too. #3 Developing the right content for your business. Developing the right content has become more and more important as buyer preferences have evolved.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 29, 2013
    [Content] Take Industrial Lead Generation up a Notch with Marketing Automation
    This is only a content summary. Visit my website for more content on industrial marketing.]. Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. Please click on the headline to read the full article.
  • INTEGRATED B2B  |  WEDNESDAY, JUNE 20, 2012
    [Content] Writers are the new heroes of B2B
    Company culture Content strategy Credibility Storytelling content marketing copywriters copywriting writersBut compared to its more prestigious cousin “design”, writing has been an [.] The post Writers are the new heroes of B2B appeared first on Integratedb2b.
  • CONNECTING ELEMENT  |  FRIDAY, JANUARY 9, 2015
    [Content] On-the-money forecasts for 2015
    By Martin Curry, CE head of marketing Read more › Digital Digest | Digital marketing blog | Connecting Element big data content marketing digital marketing 2015 digital marketing trends email activity emotional marketing multi-channel thought leadership Which digital trends and channels should your brand be monetising in 2015?
  • BIZNOLOGY  |  THURSDAY, MAY 23, 2013
    [Content] Don’t Be a Burden: 4 Steps to Great Guest Blog Posts
    Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Content marketing takes many forms and one of the more popular approaches is through blogging. Companies and individuals can be territorial of their blogs, particularly when it comes to third-party content.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Content] 5 Ways Video Can Make Your Content Marketing Strategy More Effective
    Opentopic blog >> opentopic.com If your content marketing strategy doesn’t include video content yet, you need to act fast before you’re left too far behind. Video, without a shadow of a doubt, has become the number one content type when it comes to lead generation and user-engagement. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Content] 5 Ways Video Can Make Your Content Marketing Strategy More Effective
    Opentopic blog >> opentopic.com If your content marketing strategy doesn’t include video content yet, you need to act fast before you’re left too far behind. Video, without a shadow of a doubt, has become the number one content type when it comes to lead generation and user-engagement. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Content] 5 Ways Video Can Make Your Content Marketing Strategy More Effective
    Opentopic blog >> opentopic.com If your content marketing strategy doesn’t include video content yet, you need to act fast before you’re left too far behind. Video, without a shadow of a doubt, has become the number one content type when it comes to lead generation and user-engagement. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Content] 5 Ways Video Can Make Your Content Marketing Strategy More Effective
    Opentopic blog >> opentopic.com If your content marketing strategy doesn’t include video content yet, you need to act fast before you’re left too far behind. Video, without a shadow of a doubt, has become the number one content type when it comes to lead generation and user-engagement. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Content] 5 Ways Video Can Make Your Content Marketing Strategy More Effective
    Opentopic blog >> 7kfinancial.com If your content marketing strategy doesn’t include video content yet, you need to act fast before you’re left too far behind. Video, without a shadow of a doubt, has become the number one content type when it comes to lead generation and user-engagement. Marketing ROI Cmo marketing roi
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 10, 2011
    [Content] Savvy Week in Review: June 10
    Three content marketing vital signs by @rskin11. They're all clues to how well your your website is delivering on your content-marketing efforts. Developing a Content Maintenance and Goverance Strategy by @sethearley with table illustration by @seamuswalsh. Create Content with Context - by @ardath421.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 3, 2011
    [Content] Using Buyer Personas in B2B Marketing
    To come up wish a list of questions for the written template, let’s look to the great post by Barbra Gago of LeftBrain Marketing for the Content Marketing Institute, entitled 20 Ways Buyers Consume Content. Do they access content online or via a mobile device? Questions to ask: What content are they consuming?
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 28, 2012
    [Content] How to Successfully Conduct Great Market Research Online
    Content Marketing News Tips & Mini-Guides online researchWritten by  Bob Ruffolo  at Impact Branding and Design. When we think of marketers and market research, we tend to think of two-way mirrors and focus groups. We think about extensive planning. We think “expensive”. It helps you change and improve your marketing message.
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 28, 2012
    [Content] How to Successfully Conduct Great Market Research Online
    Content Marketing News Tips & Mini-Guides online researchWhen we think of marketers and market research, we tend to think of two-way mirrors and focus groups. We think about extensive planning. We think “expensive”. It helps you change and improve your marketing message. See on www.impactbnd.com.
  • CONTENT MARKETING TODAY  |  SATURDAY, APRIL 23, 2011
    [Content] Shocking! Great Facebook Marketing from Naples, Florida Electrician
    It typifies the kind of engaging content he provides regularly and that has enabled him to accumulate those hundreds of Facebook friends. And, the only content on its Wall is spam from a provider of Acai berry services. Grace Electric: Lots of Real Content from a Real Person. Many of them have lots of employees.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 11, 2016
    [Content] Magisto Uses AI To Create Emotion-Inducing Videos. How Do You Feel About That?
    artificial intelligence automated content creation martech videoMy on-going research into marketing applications of artificial intelligence led me today to Magisto , which promises not merely to automatically create videos, but to do in a way that elicits a user-specified emotion. Which is exactly what I did. Well, I'm not so sure.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 2, 2016
    [Content] Interactive Content Marketing Weekly Roundup: August 29 - September 2
    And even more so for this Friday since it’s not only Labor Day Weekend but the weekend before Content Marketing World… and we can’t wait! We’ve been hard at work all week at ion making sure we’re ready to take on Cleveland with some content marketing force. Enough already with the fluff content! Top 7 that. Want the proof?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Content] Creating a Marketing Plan That Won’t Die a Slow, Miserable Death
    B2B Marketing Content Marketing 2015 marketing planning The new year is fast approaching, and many organizations are busy compiling their annual marketing plans. Many  hours are spent on dissecting data, dreaming up ideas, and putting together thick decks. Why does this happen? The usual cause is one of two reasons: 1. Marketing Initiative.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Content] Setting Uncomfortable Content Marketing Goals: Now
    The same goes for your content marketing goals. Yes, it is a bit audacious to go out on a limb and clearly state that your content marketing should be an irreplaceable resource for your customers…that you are indeed driving where the market is going from an information standpoint ( like a media company ). What If Your Content Was Gone?
  • SAZBEAN  |  TUESDAY, MARCH 8, 2011
    [Content] StumbleUpon – The Hidden Gem of Traffic Generation
    Looking for new ways to promote your blog or other content? Unlike other content sharing sites, where your content only really goes to those who are following you, StumbleUpon also shares content out randomly. If you connect with and share content of other people, you’re more likely to build a network.
  • B2B MEMES  |  MONDAY, SEPTEMBER 17, 2012
    [Content] Rethinking the Role of “Advertisers”
    In a twist we’ll see more of — another reason Quartz is worth watching — these advertisers are creating their own content for Quartz readers, through something called “Quartz Bulletin.”. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”.
  • B2B MEMES  |  MONDAY, SEPTEMBER 17, 2012
    [Content] Rethinking the Role of “Advertisers”
    In a twist we’ll see more of — another reason Quartz is worth watching — these advertisers are creating their own content for Quartz readers, through something called “Quartz Bulletin.”. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 17, 2011
    [Content] Savvy Week in Review - June 17
    The Problem with Content Marketing [infographic] by @juntajoe. Dig into this meaty infographic that covers everything from B2B content marketing budgets to lack of alignment with the buyer's journey. The five stages of content-marketing grief by @ tomcopy. Step Model for a Killer B2B Content Marketing Strategy by @leeodden.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 1, 2012
    [Content] The Most Toxic Words In Marketing
    ”  Because when you create great content, your readers will share it. It will get found by more and more people and your readers become a free army of promoters for your brand and content. With boring content that requires registration. ” I believe that the most important words in marketing are “thank you.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 18, 2013
    [Content] Google Bought a Zoo [Infographic]
    Author: Jason Miller Google recently announced a new Penguin update furthering the search giant’s objective to decrease Web spam and reward good quality content and effective white hat SEO techniques. Another important part of this update is that Google is increasingly looking at social signals as a sign of content quality and relevance.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 5, 2012
    [Content] How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
    Identify and package the content that satisfies these needs. Not surprisingly, Johnson’s chief challenge was providing the relevant content that sales professionals could use to drive conversations with their new LinkedIn connections. You have to provide relevant content regularly. All it needed was the right strategy.
  • B2B MEMES  |  THURSDAY, JANUARY 26, 2012
    [Content] An Infographic on the Right Track: Grad School to Google
    Design blogging content Google graphics infographicsThough I was once a big fan of infographics , my ardor has cooled of late. Too many of the examples I see just look like clones of each other. But now and then I run across an infographic that is distinctly different, and worth sharing. Created by Online PhD.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Content] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. But with so many individual. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Content] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic appeared first on Opentopic. But with so many individual. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Content] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic appeared first on Opentopic. But with so many individual. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Content] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic appeared first on Opentopic. But with so many individual. Marketing ROI Cmo marketing roi
  • CONTENT MARKETING TODAY  |  FRIDAY, MARCH 2, 2012
    [Content] Branding: Where Marketing and Writing Become Friends by Matthew Turner — The Book Designer
    Content Marketing Marketing Basics News Tips & Mini-GuidesBy Matthew Turner (@Turndog_million). Growing up I was under the impression writers were artists… usually alcoholics, people teeming with personal issues, and eccentric as hell. These people wrote, sent out their work, got published, and sat back watching the royalties pour in.
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [Content] Why the Blog Post Is the New Ad Unit
    And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Online ads in any flavor, on the other hand, simply aren't shareable in the same manner as blog content. But once the campaign is over, the content is gone.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 29, 2011
    [Content] 2011 in Review for Mad Marketing TV
    This show also premiered our redesigned TV-style format, with rapid camera changes, full screen content and more. For instance, the host appears alone, the guest appears alone when answering, and content fills the screen – making for a very TV-like show. Jeff Ogden, the Fearless Competitor, of Find New Customers is the show host.
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Content] Digital Marketing Glossary, Part 3
    Pay-per-click (PPC, also called cost per click): is an internet advertising model used to direct traffic to websites from search engines, advertising networks, content websites, and blogs. Content sites commonly charge a fixed price per click rather than use a bidding system. Content Marketing are all paid media. license.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Content] The Ultimate Editing Checklist
    As we all know, content creation isn''t as simple as just stringing together a few words and clicking "publish." At least all high-quality content creators know this. From start to finish, content creation has quite a few steps if you really think about it -- concepting, production, and the whole editorial process. Writing.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JANUARY 31, 2012
    [Content] The Top-5 B2B Marketing Trends for 2012
    Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011. Happy New Year!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 24, 2011
    [Content] Quora, Scribd, LinkedIn, ChaCha & White Hat SEO
    Here’s the lesson learned from the recent Google crackdown on content farms and the JC Penney fiasco : If a SEO tactic looks like a shortcut, it’s probably a dead end.  Social Media ChaCha content farms Docstoc Edocr follow Gather google link LinkedIn Mahalo MozRank no follow Quora Scribd search engines seo SPAM StackExchange Vark
  • HUBSPOT  |  MONDAY, OCTOBER 18, 2010
    [Content] Top 5 Inbound Marketing Articles to Start the Week: Essential Content Strategies
    Yeah, yeah, yeah, you've heard it before: 'Content is king.' By now it's probably been beaten into your head. Still, in our top inbound marketing article of the past week, John Janstch emphasizes two important points about why content creation is such an essential strategy for businesses. 1. Content as an Essential Strategy.
  • JUNTA 42  |  THURSDAY, MARCH 4, 2010
    [Content] Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead
      Then, I spent the day listening to the state of content marketing in Europe at POMP Forum 2010 conference in Ljubljana, Slovenia.  Here's what I learned from the Julia Hutchison and Patrick Fuller from the APA (the association of branded editorial content in the UK). I just took three flights to get to Slovenia. 
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 14, 2009
    [Content] B2B Traffic Strategy: Embedding Content at Third-Party, Social Networking Sites
    With talent direction, content and milestone conversations sated, the producer and I bridged into a “where best to host&# (YouTube the obvious answer) and then widened to an adjacent discussion that challenged the default of hanging content only on the corporate web site.  . But that’s a slight tangent. . Welcome!
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Content] Blog Writing: What Can We Learn From Reality TV?
    Compelling Content: Pushing Readers’ Hot Buttons. Blog Content: Are you personal… or all business? (Guest Post: I’m on vacation, so I invited Tim Handorf to write a guest post. Tim writes on the topics of online colleges and universities. He welcomes your comments at his email Id: tim.handorf.20@googlemail.com.).
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 7, 2014
    [Content] The Experts on How to Get a Book Published
    About Expert Ebooks Books Content Marketing E-Books Attracting Clients expert ebooks The problem with going to a conference is that I always come away with a to-do list a mile long. But I love the rekindled passion and energy. Joan Stewart , the Publicity Hound, captured a few learning gems on How to Get a Book Published on her post here.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 20, 2014
    [Content] Expert Ebook University: Publishing at Sea
    About Expert Ebooks Books Content Marketing E-Books expert ebooks Sometimes my work involves traveling to far-off airports, and that’s never pleasant. Quite frankly, I don’t like leaving the comfort of my home here in paradise ( Ajijic, Mexico ). But I think he’s doubtful. Oh well. How to use social media sites wisely.
  • AKOONU  |  THURSDAY, DECEMBER 15, 2016
    [Content] Trending Topics in B2B Marketing
    Over the past month, we noticed a number of the trending topics on Twitter for #B2Bmarketing collectively painted the story of marketers hard at work to understand and better create and deliver content to their buying audiences. Strategic Marketing Content Marketing
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, DECEMBER 22, 2010
    [Content] 5 Most Popular Industrial Marketing Blog Posts from 2010
    Content and Social Marketing: Connecting and Engaging with 10K+ Engineers. This [content marketing] is a problem across the board for B2B marketers as reported by the same study – the largest challenge is “producing the kind of content that engages prospects and customers” (36% of respondents). Congratulations! manufacturing.
  • CEROS  |  MONDAY, APRIL 18, 2016
    [Content] How to Create an Engaging Interactive Infographic
    This post, How to Create an Engaging Interactive Infographic , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The art of taking data and telling an interesting story with it requires finesse, both from a content and a design perspective. Add Depth to Your Content.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Content] Formulas for B2B Marketing
    Website + SEO + Content Marketing = Better. As the equation demonstrates, having a search engine optimized website while utilizing content is a better strategy when it comes to lead generation. Content marketing can occur through blogs, online articles, forums, e-mail marketing campaigns and more. Do you know the answers?
  • REPUTATION TO REVENUE  |  TUESDAY, JULY 27, 2010
    [Content] Strengthening thought leadership marketing: Five steps to excellence
    Yes, marketers sometimes question the quality of that research, but it is generally miles ahead of the "thought leadership" content that vendors themselves produce.) To help make "thought leadership" worthy of the term, start from the beginning and don't skimp on the research. Leverage your best content. Boy, has that changed!
  • B2B LEAD BLOG  |  TUESDAY, APRIL 21, 2015
    [Content] Why Technology Marketers are Leading the Way in Lead Generation
    recent survey on B2B content marketing technology found that technology marketers were standouts in lead generation. Technology marketers are ultimately in the business of solving customer problems using technology. It makes sense, […]. B2B Lead Generation Lead Nurturing marketing marketing programs
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [Content] 6 Tools for Automating B2B Social Media Marketing
    Once you’ve started creating a strategy , it’s time to find content to share, schedule it, and monitor what is being said about your brand online. That’s because it’s easy to use, you can connect several different profiles, and it offers robust analytics so you can see how your content is being shared and clicked on. Buffer. Edgar.
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 1, 2009
    [Content] SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean
    Google's content network can be a valuable addition to any AdWords search marketing program. The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 6, 2016
    [Content] Knowing vs. Acting (Plus a Revealing Talk About Making Unthinkable)
    Content MarketingThe following originally appeared on the Unthinkable weekly email. send one such email each Monday morning to introduce a concept or story we’re exploring centered on one goal: Helping you hone your intuition and turn it into action. As
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 12, 2016
    [Content] The Danger Booth: Creativity Requires Personality
    Content MarketingSlingshot episodes are an every-other-week miniseries within the Unthinkable show. The goal is to profile people who create side projects that lead somewhere surprising. The Danger Booth is not your average photo booth. It’s an award-winning, open-air, sometimes-nudity-inducing, always-personality-driven experience.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 16, 2012
    [Content] 6 Insightful Blog Quotes for Puzzle Marketers
    On Success Through “Thinking Small” with Content Marketing Somewhere, we got away from this notion and started to embrace a “bigger is better” philosophy with regard to publishing (and now content marketing). We need to swing the pendulum back the other way, and start atomizing our content. convinceandconvert.com 2.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 27, 2009
    [Content] How to keep your website’s content fresh
    We hear this plaintive wail from clients all the time:  “With everything else going on, how can we ever keep posting fresh content to our website?” Well, here’s a bit of tough love on this:  keeping your website in tip-top shape is your job …not an interruption of it.  If it’s hard for you to find [.].
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Content] Savvy Week in Review - June 8th
    Throughout all the change, the faithful bloggers of the B2B blogosphere keep delivering great content for our curious and hungry marketer minds. Strategies from Top to Bottom - Content Marketing for B2B Software Vendors by @ juliebhunt via @ b2b_marketplace. As bloggers, we’re always looking for content ideas. Really?
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Content] The Top 8 Social Networks For Business
    And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. The content that performs well on Facebook can be very different from that which performs well on Twitter and LinkedIn. The Big 4: Twitter, Facebook, LinkedIn and YouTube.
  • OVERGROUND  |  SUNDAY, MARCH 13, 2016
    [Content] How To Kick-Start Your B2B Content Marketing Strategy
    The development of a fundamentally customer-focused marketing strategy will blaze a trail for a B2B content marketing strategy to reach new customer engagement and acquisition goals. By ensuring value is delivered to your customers, the B2B content marketing strategy will fall into place
  • VOLACCI  |  MONDAY, MARCH 11, 2013
    [Content] Content Map for Customer Satisfaction | Volacci
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 17, 2010
    [Content] The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content
    To meet prospect driven purchases, as a marketer, are you providing more of the right content at the right time, presented to fuel buyers when they are researching and progressing through the buying lifecycle? For example, the typical B2B prospect receives an average of 20.3 As a result, buyers now suffer from Information Overload.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 1, 2010
    [Content] The Three Rules of Content Marketing
    On the flight over to Belgium I was reading a combination of Content Rules by Ann Handley and C.C. As a content marketer, what can we learn from this brew? 1. state in the preface of Content Rules about the hesitation to use the word publisher. Innovation through content.    Quite a potent combination.
  • MARKETING ACTION  |  TUESDAY, MAY 28, 2013
    [Content] Focus on Agile Marketing: Dr. Natalie’s #MktgActionChat Observations
    Content Marketing Social Media Marketing agile marketing social media social media marketing Up next on #MktgActionChat:  Don’t miss “ Focus on Your Marketing NOT your IT ,” Tuesday, May 28th at 6:00 pm PT. The topic of Agile Marketing is very interesting. And that is exactly what Agile Marketing needs to be. What’s the change?
  • SYNECORE  |  SATURDAY, SEPTEMBER 14, 2013
    [Content] Everybody Wins With Responsive Web Design [INFOGRAPHIC]
    Responsive Web Design (RWD) is a great solution for those looking to deliver their online content seamlessly across a multitude of devices. In fact, RWD can be a great tool for almost everyone involved in the web design process. There are benefits for everyone from the back-end coder, to the SEO marketer, to the end user.
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Content] SEO Pocket Guide: 7 Things Every Content Marketer Should Know About SEO
    Opentopic blog >> hub.uberflip.com Content marketers have a lot going on. They have to make sure their content will help convert leads, get a high engagement, and simply be entertaining and/or informative. So what’s a busy content marketer to do who doesn’t have the time to study up.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Content] IDG Connect ? 10 common content marketing mistakes (and how to avoid them)
    Opentopic blog >> idgconnect.com “Behind every piece of bad content is an executive who asked for it.” ” This tweet-worthy comment comes from Michael Brenner, CEO of Marketing Insider Group, a content marketing and development firm. Marketing ROI Cmo marketing roi
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Content] A Guide to Creating a Thought Leadership Campaign
    Here is more info on finding your content sweet spot. 2. Begin sharing content that is relevant to your selected area of focus through each of Jamie’s relevant profiles. Create Short Form Content. This content should reference the current thought leaders you identified as well as your own research projects where possible.
  • ION INTERACTIVE  |  FRIDAY, JULY 29, 2016
    [Content] Interactive Content Marketing Weekly Roundup: July 25 – July 29
    Here’s your weekly roundup of news and trends on interactive content marketing. Read on to understand how to properly quizify your content!   7 Killer Content Types to Educate Your Audience Education is a top goal for content marketers. You rock and welcome to Friday! We discuss why your quiz might not be hitting home.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Content Marketing Blogs. B2B Marketing Blogs.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Content] How the FT plans to turn its content studio into a full-service agency – Digiday
    Opentopic blog >> digiday.com The Financial Times has big plans for expanding its content studio into a full-service agency. Until now, it’s been adept at the delivery and distribution side of branded content, but not creative production. And, naturally for a paywalled publisher, much of.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Content] Ask the Expert: Ann Handley on Creating Bigger, Braver, Bolder Content Marketing
    Opentopic blog >> business.linkedin.com When you publish content, it’s competing with everything else that has ever been published in the history of mankind. Content is everywhere, from our mobile phones to our internet-enabled refrigerators. So it’s no surprise that people experience “content.
  • THE ROI GUY  |  THURSDAY, JUNE 4, 2015
    [Content] Trigger Events, Value Selling and a Little Weekend Project Involving a Power Sander
    Alinean Alinean Press content marketing Frugalnomics Survival Guide nancy nardin Pisello Sales Enablement Smart Selling Tools Value Marketing Value SellingNo one likes to spend money, especially precious and limited budgets.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Content] 5 Top-Notch Blog Posts Written in Under 60 Minutes [Challenge Winners]
    Without further ado, here are today''s challenge winners and explanations as to what made their content so outstanding. I''m including the "why," because I hope it''s helpful in demonstrating just how many ways there are to craft an amazing blog post in a pretty short amount of time. Read this post -- the content will not disappoint.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 17, 2013
    [Content] On Demand Customer Webinar: How to Customize Content for Conversions
    Customizing your Q&A’s can dramatically increase completion and conversion rates. Did you know you can add images and video to your questions and vary their format and design? There There are easy ways to accomplish this with SnapApp--and you can do it in minutes if you familiarize yourself with the SnapApp platform! Watch the webinar now
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 7, 2012
    [Content] Optimize Website Content to Improve Visibility - VR Marketing Blog
  • SNAPAPP  |  WEDNESDAY, JANUARY 16, 2013
    [Content] Interactive Content Shines in the New York City Skyline: The Empire State Building's SnapApp Campaign
    What does interactive content look like? As a part of an initiative to highlight its new, state-of-the-art LED lighting system, the Empire State Building has been allowing the people of New York, as well as the world at large, to vote for their favorite colors for the tower lights using interactive content created on the SnapApp platform.
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