Page 104 of 210 Previous | Next 
  • SAZBEAN  |  WEDNESDAY, MAY 30, 2012
    [Content] Facebook Timeline Engagement Tips – Future of Engagement
    In the admin panel, brands can see what content is interesting to fans and what their conversations look like about the content. The newest feature for brand pages enables brands to view the percent of fans that are reached for every piece of content posted on the page. Highlights: New Admin Feature. Easily Accessible.
  • SAZBEAN  |  SATURDAY, DECEMBER 17, 2011
    [Content] Top Internet strategy, marketing and technology links for the week of December 17, 2011
    How Content Strategy Fits into the Sales Funnel (Shauna Nicholson). Email Marketing: 3 Tips for Recovering from Content Mistakes (Practical eCommerce). How to Build a Content Framework for New Media Success (Mashable!). Ways Crappy Content Destroys Your Inbound Marketing (HubSpot).  .  .  .   .  .  .  .  . ProBlogger).
  • SYNECORE  |  THURSDAY, FEBRUARY 21, 2013
    [Content] Not All Responsive Web Design is Created Equal
    RWD is an amazing way to design your website that makes it possible for visitors to access your content anywhere, anytime, from virtually any device. Notice how the The Next Web has simplified their content on a small mobile screen without sacrificing the look and feel of the website. Usability Trumps All. Why do they call it that?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [Content] Could Pinterest Work for B2B?
    Her specialties include brand development, social media strategy, and content marketing. Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. have to answer - "yes" and "yes." The recording is available on the event page at FOCUS.com. Is your brand using it?
  • B2B VOICES  |  TUESDAY, FEBRUARY 26, 2013
    [Content] So, What do Financial Marketers Want?
    Content. There was an entire panel before mine devoted to content management — ways to deliver it, measure it and find it. I’ve learned a lot about content and I felt that our panel on social media could also have been devoted to this topic. There is clearly no shortage of data and this will only grow. Trust.
  • MARKETING GENIUS BLOG  |  TUESDAY, JANUARY 5, 2010
    [Content] The Age of the Bionic Marketer: Part 2
    3 brings about finer-tuning of personalized content/offers. Yesterday I talked about what Bionic Marketing is , and how social marketing automation can make your sales force better.  Better, stronger, and faster. Think YELP for leads. Lead ranking becomes a more collaborative/iterative process between Sales and Marketing. Tweet This!
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 17, 2011
    [Content] Find New Customers welcomes its newest client
    Silverpop chose our expertise in content marketing – especially our writing and marketing skills. Not only are we great writers, but we know how to market content. Find New Customers is pleased to announce our newest client, Silverpop – who has hired us for a new white paper and guest blog contributions. Find New Customer
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Content] 8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
    Unless you try to edit your profile you won’t see it, but LinkedIn has created more granular ways for you to decide which specific profile content you want to make more visible. Instead, LinkedIn has taken the wise move of simply allowing you to add any visual type of content (i.e. Make Your Profile More Discoverable. Get Active!
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 6, 2014
    [Content] 5 Elements to Complete Your Social Presence
    Had they used a branded icon as their default image, it would appear a bit more clearly who it was sharing new content or posting under someone else’s. Facebook: Linkedin: Twitter: Use Cohesive & Consistent Social Media Content. The following reflects KoMarketing’s Linkedin, Facebook, and Google+ social media content.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 27, 2012
    [Content] 4 Tips for Hosting an Engaging Webinar
    When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music. That’s not a rip on you, your content, or your products. Unlike a live presentation, you can’t withhold the content until they arrive.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Content] 5 More Provocative and Daring Marketing Campaigns So Far in 2013
    It is extraordinarily interesting to watch companies embrace content marketing in such a deep way, appealing to consumers with an approach that makes use of current events, nostalgia, and emotions. Chipotle has truly embraced the concept of relevancy and emotion in their content marketing efforts with their short film “The Scarecrow”. 
  • THE POINT  |  WEDNESDAY, APRIL 21, 2010
    [Content] Blog Makeover Nets Sales Leads for Software Company
    After consulting with the client on the blog’s objectives, content strategy, and target audience, Spear redesigned the blog from the ground up, and re-launched it as “ The Daily Practice.”. So far, this feature is amongst the most-read content on the blog.). convert that search traffic to measurable sales leads.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Content] The 5 Social Media Metrics Your CEO Actually Cares About
    What matters is what that audience does with the content you share. So if you''re reporting to your CEO that your audience grew month over month without also showing the percentage of that audience that is engaged and reposting your content, you''re only delivering on part of the equation. Make sure your content stays useful.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Content] The Do's and Don'ts of Using Vine for Marketing
    Released on January 24 , companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. That means maybe you put out some teaser content that shows the value of signing up for your product or service that entices a wider audience to learn a little bit more about what you do.
  • VOLACCI  |  FRIDAY, JULY 26, 2013
    [Content] Your Business Needs a Newsletter!
    Creating and managing an online newsletter is simple, especially if your website is already regularly creating content. Subscribers place a high value on newsletters with good content, so use your newsletter to establish your team as industry experts and thought- leaders. Newsletters are easy. Newsletters are effective.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 19, 2013
    [Content] PPC for LinkedIn, What’s the Difference?
    Aggregated Content (Post and Read). Tools to make business savings & downloadable hero content. Offer content, tools or events that help LinkedIn members be more successful – product specific offers will be ignored. And guess what? No click-throughs, no ROI…. It’s no wonder. So what went wrong? Sales/Business Development.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 24, 2012
    [Content] WordPress Plug-Ins: Five Easy Ways to Ruin Your Website and Business
    Seriously, how many opt in boxes, animated galleries, and social sharing icons need to load before your users can actually read your content? If You Have Amazing Content Visitors Will Find a Way to Share It You don’t have to have social sharing icons all over the place! What’s wrong with my website? UPDATE your plug-ins!!!
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 22, 2011
    [Content] The Biggest Mistake Marketers Make
    Does your content languish on the shelves? If your content isn’t being used, maybe it doesn’t address the needs of your customers. In you missed it, catch my post on  How To Create Killer Content: Speak To A Customer.). Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for?
  • HUBSPOT  |  THURSDAY, JUNE 2, 2011
    [Content] How to Handle Blogger Outreach & Pitching With Jason Falls of Social Media Explorer [@InboundNow #23]
    For social media and email to work together , you need to provide compelling content that makes them want to subscribe for more. Social media content is the foundation of what you're doing publicly, and then email content is the first layer of premium content that you can deliver. Building a customer base.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [Content] The Difference Between Drip Marketing and Closed Loop Marketing
       Postcards, brochures, and other offline content can be used as part of a drip campaign, but can be more expensive and more difficult to track.    The results of these campaigns will increase more if marketers personalize the content in the ‘drips’ and/or if the recipient can select the frequency of the interactions.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 7, 2011
    [Content] LeadLife Bundles Services with Marketing Automation
    These include rule-driven, dynamic content blocks within emails, which LeadLife found many clients applied fairly easily. Specific options include marketing strategy, content creation, design, lead nurturing campaigns, lead process definition, and analytics. This involves a careful balance between complexity and power.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 13, 2011
    [Content] Pardot Stays Focused on Small and Mid-Size Clients
    The new release also included sending pre-scheduled social media messages from within the system and tracking social content consumption and resharing at the individual level. I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. Again, good stuff but not revolutionary. Of course, other vendors disagree.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 8, 2010
    [Content] Use Social Media and Pull Marketing to Generate Business
    When I speak of pull marketing, I am referring to inbound marketing activities such as social media, article publishing, content creation and search engine optimization.  Seriously – you need to produce content that is in line with your organization’s unique selling proposition (brand promise).  Otherwise, don’t bother.
  • WRITTENT  |  TUESDAY, APRIL 23, 2013
    [Content] 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
    Companies can send followers of their business page email messages about updates, announcements, or new content offers. Develop a Diverse Content Strategy. Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news. Connect With Content Advocates. Groups.
  • CONTENT MARKETING TODAY  |  MONDAY, MARCH 19, 2012
    [Content] Facebook’s New Business Pages Means Marketers Must Evolve | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age
    The fact that Facebook will automatically transition existing business pages to the new format over the next thirty days means that marketers will have no choice but to evolve from the static “tabs” mindset to a “Timeline” mindset based on continually fresh, engaging, and authentic content. Via adage.com.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 22, 2012
    [Content] Generation C : Where The Customer Finally Becomes The King
    The Power of User-Generated Content. In order to understand the impact these new influencers have, consider the tremendously powerful content they generate and diffuse daily in the social networks. Social media influence from Generation C will change the way business is done. Generation C: From Baby-Boomers to Generation Z!
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2011
    [Content] 7 Steps to an Even Better Business Blog
    However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. Once you have mastered the art of regularly creating content for your blog, it is time to take it to the next level. While blogging is important, it can also be challenging.
  • HUBSPOT  |  TUESDAY, DECEMBER 11, 2012
    [Content] 11 Simple (But Critical) Tips for Creating Better Landing Pages
    Don’t forget to include social media sharing buttons that enable your prospects to evangelize your content and offers. The takeaway is simple: The more content, offers, and landing pages you create, the more opportunities you have to generate leads for your business. 11 Top Tips for Creating Better Converting Landing Pages.
  • FATHOM  |  MONDAY, NOVEMBER 11, 2013
    [Content] Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways
    was fortunate enough to attend Pubcon for the second year in a row, and the key takeaway was that if you are providing your users with crazy, funny, cool, or awesome content, you shouldn’t be too worried about the lack of keyword data because you can measure your success in many other ways. And for the most part, I do agree with that.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 4, 2011
    [Content] 15 Great Posts About Sales Enablement You May Have Missed
    posts that provide some solid definitions, rich in content. Sales 2.0 is the bread and butter of what we do here at InsideView. Essentially, we want salespeople to incorporate sales intelligence into the new generation of sales where social selling comes into play. Unfortunately, this methodology of sales 2.0 Sales 2.0: – Claire Moore.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 4, 2013
    [Content] My Social Media Marketing Goals for You for 2014
    We have covered everything from being flexible, Analytics, SEO, content, and integration of social into a traditional marketing plan and beyond. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Content] 11 tips and tools to jump-start your SEO
    The best places to put keywords are in the:  URL ,  Title Tag ,  Meta Description , Headers and Subheader, Page content,  Anchor text  and  Alt text. So, strong content is equally important to the placement of keywords. 'Photo credit: Sean MacEntee. What do the numbers tell us about the importance of SEO? So what are you waiting for?
  • VIDYARD  |  MONDAY, MARCH 3, 2014
    [Content] The Ultimate Sales Enablement Combo: Video and CRM
    'Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. It was a concise piece of content we could point to that made people immediately understand what we wanted them to do (i.e. Can’t Get Enough Great Content? Video’s impact on pipeline. Blog Video Optimization
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Content] How To Optimize Your B2B White Papers For Google
    The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. Companies such as Forbes, CBS, Chicago Tribune, and The New York Times are using the service to distribute their content across the web and on mobile devices. It really doesn’t matter how important your white paper is.
  • SAZBEAN  |  THURSDAY, AUGUST 26, 2010
    [Content] Is Social Media a Waste of Time?
    Don’t be obnoxious, but it’s ok to cross-distribute your content to several places online. Look for social networks where you can share your content to help your message get out to a larger audience. Ahh, social media. The golden ticket to increased profits and a life time of wealth. Step Back from Social Media. Be a giver.
  • ENGAGE  |  WEDNESDAY, APRIL 20, 2011
    [Content] Want Inspiration? Stop Reading Blogs
    If you want inspiration for better content or your next big idea, spend some time in the natural surroundings of real-life human beings and find inspiration for stories they can relate to on a human level. How to Avoid Awkward Silence in Your Comment Section What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t.
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Content] Information isn’t power anymore
    Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. Side one is the value you place on your content. Side two is the value your customers and prospects place on your content. Unfortunately, we are not the final arbiters.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 21, 2014
    [Content] How to Lean into a Partner Ecosystem
    Emerging categories like big data, mobile marketing, video marketing, and content marketing are empowering marketers to do more. Think of this content as an extension of your own website, and keep it updated with the same frequency and accuracy. But what are partner ecosystems, and how do they help marketers do their jobs?
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Content] Inbound Marketing Explained in 6 Simple Analogies
    If you consistently create excellent content , your hard work will be similarly rewarded with excellent rankings in the SERPs -- for keywords of all difficulty levels. When content is really good, people want to link to it. That's how the "internet" knows your content is good -- lots of people have linked to, or "voted for" it.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 14, 2014
    [Content] 5 Internal Processes to Make You a Marketing Automation Superhero
    Whether you’re the one creating content and campaigns, or the one executing those assets in your marketing automation platform, you need to have a well-defined Standard Operation Procedure in place. I’m pretty sure he ripped that off from Voltaire, but whatever, stay with me here. 2)  Make Your Requests as Foolproof as Batman’s Utility Belt.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Content] Introducing Seed Nurturing
    When prospects visit your website anonymously, you can and should still take advantage of the visit to deepen the relationship with them with relevant and personalized content. Visitors who visit specific pages and show specific interests can see even more specialized content and offers. This is where seed nurturing comes into play.
  • CLIENT BRIDGE  |  SATURDAY, AUGUST 11, 2012
    [Content] 5 Steps To Get Daily Blog Visitors
    Regardless of your motivation for blogging, if you want it to be read you need great content. Make sure that your users are excited and find value in your content. The fresher and more unique your content, the more likely it is they will return for more. Make it unique? Be your blogs very own town crier. Run with the big dogs.
  • CLIENT BRIDGE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Content] Find Out What Companies Are Viewing Your Website - New HubSpot App!
    Also, the newly updated app now offers even more detail including visitors from each company, content viewed, a map of their location and more. HubSpot just launched a new version of the Prospects application. This application let's marketers see information on which companies have visited their website and how they got there.
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 28, 2011
    [Content] Facebook Page Marketing
    Contents Include: Most Frequent Facebook Mistakes. Hubspot provides a free ebook, "Facebook Page Marketing", based on a transcript from the webinar, Facebook Page Marketing with Q&A. Facebook Pages & Ownership. Is My Audience on Facebook? How Frequently Should You Post? Custom Tabs. How to Grow Your Fanbase. Personality on Facebook.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    [Content] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    Pinterest: Find out if your content is being repinned by going to “[link] company’s URL.” 'Tweet Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present.
  • SALES CHALLENGER  |  TUESDAY, APRIL 30, 2013
    [Content] Motivate Your Reps to Learn…With Gamification
    This visibility cultivates internal (fun) competition within the sales force around the particular game and also identifies those that have mastered specific content for the rest of the sales force to learn from. Often, the game platforms have a variety of public leaderboards that display the top players and their scores.
  • MI6 MARKETING AGENCY  |  SUNDAY, JUNE 20, 2010
    [Content] The Mi6 Tweekly: Week of June 14, 2010
    Reaching out to The Social CMO community ~ Give us your opinion on our The Social CMO book contents cc: @TheSocialCMO. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. Chart: What B2B Sales Professionals Say Generate the Most Qualified Leads #B2B. Tuesday.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, APRIL 8, 2010
    [Content] Lead scoring thoughts to share
    what content have they engaged?) what content have they engaged?). Recently, I've been having more conversations with marketers about what is lead scoring and how they can use it as a part of the overall lead qualification and nurturing process. The question "what is lead scoring?" So, what is lead scoring anyway? Here's how I see it.
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Content] An Insider's View: Inbound Marketing in Europe Versus the U.S.
    Leads and customers research online, view websites, consume content, and actively engage on social media -- so it''s no wonder that inbound marketing is catching on fast with marketers. Companies that are trying to engage audience across multiple European countries have a unique inbound marketing challenge: creating multilingual content.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Content] 7 Terrific Ways to Use Social Media for Instant Feedback
    Source Blog Content. Visit your social network to source blog content! and the result was content that more directly addresses the actual problems people are facing. Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. So we thought we'd share them with you! Host a Focus Group.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Content] 13 Solutions to Your Most Common Landing Page Problems
    If you have a decent blog readership, you can try including more calls-to-action leading to the landing page throughout your content and/or create more blog posts featuring those same calls-to-action. Maybe they expected the ebook to be a really advanced, in-depth book dozens of pages of content, but it''s really a 5-page starter guide.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Content] How Does Your B2B Brand Reflect On Your Buyers?
    The truth is, social media and user-generated content and channel proliferation has created a version of reality that often reminds me a lot of high school. 'I've been reading a lot of posts lately about making emotiional connections with B2B buyers, along with reminders not to forget their personal side. like this guy! Uh oh. Energized?
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 2, 2011
    [Content] Is Your Business Making Any of These 5 Common Twitter Mistakes?
    Does your company even have a Twitter content strategy ?  Is your Community Manager deciding what content to share, and not your Content Marketing Czar ?  I believe a Twitter chat can be an extension of your content strategy.  Common Mistakes Your Business Makes on Twitter and Ideas on How to Improve Them.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 20, 2012
    [Content] Savvy Week in Review - July 20th
    If you are working in a content team or you want to improve the content your company is producing, consider having an editorial board. You probably know you should be using keywords in your content, but if you aren’t, check out this useful primer. B2B Content Marketing Myths – by @wittlake. Many big brands do.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 19, 2010
    [Content] Savvy Week in Review - Nov 19
    Buyers Set the Pace for B2B eMarketing by @ardath421 Ardath Albee explains what today's B2B buyers expect from vendors when it comes to content and conversation. To all my fellow North Americans. can you believe next week is Thanksgiving?!? Where did November go? How many days left until the holidays? Thanks and have a GREAT weekend! Tweet
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 17, 2010
    [Content] Week in Review - September 17th
    This week's wrap-up includes some great pieces on lead generation, copywriting, content marketing, and - of course - social media. Debunking 5 Myths About Content Marketing - by @ConversationAge Valeria Maltoni sets marketers straight on just what's needed to join the online conversation. It's Friday? Again? Don't get me wrong. Tweet
  • SAZBEAN  |  THURSDAY, JULY 15, 2010
    [Content] Measurable Effects of Old Spice Viral Campaign
    Old Spice can also see how many people have subscribed and viewed their content (in total) since the start of the video responses — this info is available to anyone, but you’d have to do a bit of spreadsheeting to get it all and Old Spice would presumably have access to previous numbers to know how these increased. Takeoff.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Content] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    The company spoke directly to the Google Reader audience and created a ton of content for likely searches, such as "Google Reader Alternatives.". The company also made sharing content on its site exceedingly easy with a bookmarklet and social sharing integrations. For many, however, growth hasn''t always been straight and even.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [Content] Winning the Social Media Popularity Contest
    Although some of the factors are inherent in the business and industry and a “given&# which cannot be easily changed / addressed, the majority of factors highlight that the right strategy, social media campaigns and content investments can drive social media popularity, and a higher probability of success. Do White Papers Still Engage?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 28, 2011
    [Content] Social media sewage … and hope
    second economic driver on the web is content.  In an industry where content is power, people routinely steal and publish my original work – word for word — because that is easier and cheaper to do than creating their own material.  I’ve started and trashed this article at least six times. am a positive person. 
  • SYNECORE  |  FRIDAY, JUNE 21, 2013
    [Content] Quick Tips For Optimizing Your YouTube Channel - #MarketingTechMin
    'Whether you are looking to attract new YouTube subscribers or trying come up with a way to better deliver video content to current subscribers, it is in your brand''s best interest to take steps to optimize your YouTube Channel. Keep in mind that for many prospects, your YouTube channel and videos are their first interaction with your brand.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 29, 2011
    [Content] Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0
    You can make this content ungated (doesn’t require registration) to help visitors specify your products long after their first visit. Use a mix of free and gated content to qualify and nurture your visitors. Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Content] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    Your summary is the first piece of content your profile visitors will see. Your updates will get noticed if you post enough relevant and engaging content. To be successful, begin with a content strategy. m a content curator. research content every day to source content that my network and prospects will find interesting.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Content] Blog Marketing Tactics - 10 Tested, Proven Ideas
    However you design your blog realize the single most important outcome for growth is that as many visitors as possible subscribe and/or share content and don’t just consume and move on.  Give your site a wide enough thesis you can explore content in various categories and pull in a mixed audience.   Exactly. What did I learn? 
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 20, 2013
    [Content] Sales Prospecting Perspectives Weekly Recap - Week of December 20, 2013
    Do you think curating content or creating it drives more sales conversations? According to Rachel Foster on CMI, your company should balance both, although creation of content should be your cornerstone. 'It''s the last Friday before Christmas, and the office is full of holiday cheer. get over it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 24, 2014
    [Content] The Truth About the Blog Supremacists
    'Through this blog, I have covered many angles of content creation, strategy, and marketing career issues. know that this is what I have to look forward to: All my efforts to help, mentor, connect, and provide free content every day will result in increasing amounts of toxicity aimed at damaging me and my reputation. fortress mindset .
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 2, 2014
    [Content] The Next Big Thing in Marketing – Local Marketing
    In addition, the effectiveness of local advertising is dropping, while the need to create helpful content is growing. 'As an award-winning marketing expert, I think a lot about what’s next. Marketo went public. Hubspot is about to go public. Dropbox and Box,com are hoT too. Whos’ next? Local Marketing Made Simple.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Content] Amazon's Ebook Sales Now Exceed Printed Book Sales
    An Important Content Strategy Lesson for Marketers. Consumers are increasingly moving toward digital consumption, using devices such as the Kindle, the NOOK, and other digital book readers for viewing content. This means marketers today must be able to satisfy consumers' need for multimedia, digital content.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Content] Don’t Be a Data Creep: Use Data to Add Value
    Use that data to categorize your prospects’ interests and deliver relevant content. You don’t need an extensive content library to start – start with what you have, and go from there. 23% of email engagement relies on your segmentation , so spend some time mapping out your segments to your content. Retargeting Ads. No thanks.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 23, 2013
    [Content] eBook Review: How to Communicate with Influence for Sales Pros & Leaders
    As a digital content intern, I found much of the advice and information enlightening. Looking at the table of contents, you may think you’re going to read a simple list of platitudes, but Wortmann gives real, practical advice to professionals in the trenches in this eBook. '“Most people meander in and out of lots of conversations.
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2011
    [Content] Savvy Toolkit - Making the Brand Infographic
    Content Marketing and the Demand Generation Funnel! Social media, Web 2.0, How many of these concepts were presented in your college marketing textbooks? If you attended college a couple of decades ago like me all the buzzwords have changed. Have these ideas also gone the way of the dot matrix printer?
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 17, 2011
    [Content] In the B2B Funnel, Is There a Clean Sales Handoff?
    Take a look at 3 ways marketing automation can be used to help salespeople after the “handoff”: Post Handoff Scoring: Once a lead’s score reaches the qualification threshold for transition to sales, that doesn’t mean that their activity with your website and content ceases. In the last 10 years, the role of a marketer has drastically changed.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 18, 2010
    [Content] Marketing Above the Noise
    Your messaging and content needs to frame the context in a way that resonates with buyers. When you can get specific enough to narrow your focus to the who, why and how that relates to the what (driving revenues) - then you can create messaging and content that raises you above the noise. Products/Solutions can INCREASE: Revenues.
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 22, 2010
    [Content] Is Sales Stepping on Your Marketing Dialogue?
    Read this month's nurturing content offer. Just as marketers are working to map content to the stages of the buying process, salespeople must match those efforts by mapping conversations to those stages. While I appreciate the sales team's enthusiasm, restraint can be a good thing. Registered for a webinar. "). Quickly.
  • SAZBEAN  |  FRIDAY, JANUARY 18, 2013
    [Content] Using SlideShare for Research and Blog Posts
    One of the most difficult things to do is to continually be cranking out blog posts and generating content ideas. Research, Content Ideas Updating your blog and site is important. know many writers scan blogs and news websites for content ideas and information that could help them complete an article. So what do writers do then?
  • SAZBEAN  |  MONDAY, JULY 30, 2012
    [Content] Special Invitation to Explore! Social Media & Digital Marketing Conference
    The content is designed to help businesses who are trying to move past the tactical minutiae of social to a comfort level more grounded in strategy.  I’d like to personally invite you to attend Explore with me on Thursday and Friday, Aug. 16-17 in Minneapolis. ll be speaking about B2B Social Media. Register now at [link]. 16 and 17!
  • CONNECT THE DOCS  |  TUESDAY, FEBRUARY 16, 2010
    [Content] Micro-fragmentation in Online Consumption
    Andrew’s passion for developing high-quality content and focus on measuring quality of content generated helps shape Tippingpoint Labs strategies and those of its clients. 2010 Content Marketing Trends and Predictions. How should marketers stop being everything to everyone? What actions should marketers take in 2010?"
  • BLUE FOCUS MARKETING  |  THURSDAY, FEBRUARY 21, 2013
    [Content] Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
    On our way to 2020, nothing exists in a vacuum anymore, the least of all content.  In such a view, advertisements during events such as the Super Bowl will take on an entirely new, content-rich role, inviting viewers to engage with these brands online through their mobile devices as they continue watching the game.
  • EMAGAZINE B2B BLOG  |  THURSDAY, APRIL 18, 2013
    [Content] De-Personalizing Google Search Engine Results Pages
    Your job is to focus not on the ranking in the search engines, but to provide relevant and engaging content for prospects and visitors to lean about your brand, interact with your website or blog, and communicate their interest in a clear, simple and concise manner. Public sees. Remember, too, that Google isn’t the only search engine.
  • SYNECORE  |  THURSDAY, MARCH 6, 2014
    [Content] The Future of Mobile: Visual Search
    And these Pins are more than just images - they link to contents that can inspire and enrich people’s lives. For years now, SEOs and digital marketers have been optimizing images so that search engines like Google could understand and properly index visual content such as images (and the written content often associated with it).
  • B2B IDEAS @ WORK  |  WEDNESDAY, JULY 20, 2011
    [Content] The B2B Inbound State of Mind: Build the Brand
    Bookmark phenomenal content on Delicious, StumbleUpon or Digg. By promoting your promise and market differentiation with consistent and persistent content creation, inbound marketing can help you build your most valuable business asset: your brand. Download our latest advanced content Click to see VIDEO "Inbound State of Mind".
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JANUARY 22, 2013
    [Content] Quick Tip: Get Your Picture to Show Up in Google’s Search Results
    Do you love how people’s pictures appear next to content they’ve written in Google’s search results? This is Google’s new rel=”author” tag. To get your picture to show up, you can follow Google’s (somewhat confusing) instructions. First, you need a G+ profile. If you don’t have one, create one.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Content] A cautionary tale: Putting your business in the hands of Facebook
    Why your social media plan needs gurus and storytellers The level playing field has turned into a content arms race 5 Essential tools to attract a relevant audience to your blog Finally, we have an answer. As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Mmmmmm. Wowzee. frowned.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 1, 2011
    [Content] B2B Marketing Mistakes: Do You Label Your Target Audience?
    When I see marketing content that adds an unnecessary or inappropriate qualifier to try and get a specific segment of people to read, register, or interact with the piece of content. Does title-targeted content draw more targets? To put it another way, people will determine the relevance of content for themselves.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 7, 2011
    [Content] The 7 Dwarves Present 7 Silly Social Media Myths
    Have reasonable objectives and you’re more likely to be, er, content. A {grow} Community Week Contribution by Marjorie Clayman. Once you have been around the blogosphere and Twitter for awhile, you look back on your early days in the online space much like you probably look back on childhood.  It makes you look kind of dopey.
  • SAZBEAN  |  FRIDAY, MARCH 29, 2013
    [Content] The Complete Guide to Mastering Your Title Tags
    The title tag is a brief snippet of code that allows you to describe the content of any given page of your website. Every page of your site has its own title tag that can be customized for content of that particular page. Think of it as beach front property off the Florida Keys. What Is a Title Tag and Where Is It Found?
  • SAZBEAN  |  TUESDAY, JANUARY 10, 2012
    [Content] The Anatomy of Conversion-Optimized ‘Thank You’ Pages
    After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. First of all, your visitor has just taken the time to complete your form, and has decided to download your content or sign up for your offer. Access to Your Offer.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 6, 2011
    [Content] The Limitations of Facebook Insights For Websites
    Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. For example, you won’t know what time someone “Likes” your content. No, not at this point.
  • LOOPFUSE  |  TUESDAY, JULY 30, 2013
    [Content] How to Use Twitter Cards with Nearstream Social Prospecting for Better Engagement
    Taking that a step further, you can use our Nearstream Social Campaigns with Twitter Cards to provide a richer content response plus a one-click sign up for the offer or promotion. 'We posted previously about how you can use Twitter Cards and our LoopFuse marketing automation platform to combine social ads and lead capture.
  • VIDYARD  |  THURSDAY, SEPTEMBER 19, 2013
    [Content] How to use Video in your Email Marketing Campaigns
    'Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. Using a compelling image to link readers to your video content within email works really well to increase click through rates. Or if they use your video within re-published content?
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 8, 2012
    [Content] How Are You Using Social Media to Find and Engage Your Target Audience?
    One way is to ask your current customer base where they find meaningful content. Develop content that is relevant to your reader - Content is king and if you want to stand out in the crowd, you need to become a good source for not only product info, but for industry issues. Get there and start engaging them.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Content] Top 56 B2B Marketing Posts October 2010
    Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. in the 1960s.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2011
    [Content] 9 Twitter Tips for B2B Marketing Success
    Doing so extends the amount of content and conversations from one person’s view, to multiple people’s views and ideas. If, for instance, analytics indicates that your community tends to retweet and share content more frequently early in the day, or early in the week, time your most compelling content to hit the stream during those times.
  • SAZBEAN  |  THURSDAY, OCTOBER 25, 2012
    [Content] Beyond Klout: Better Ways To Measure Social Media Influence
    If you produce content, and want to track who shares it, this tool is for you. Measuring social influence online is becoming a more sophisticatd, refined and granular process. While the much-maligned early leader in the market, Klout, has scooped up a lot of headlines over the past few years, there’s a better approach. I’m vain.)
  • PWB MARKETING BLOG  |  MONDAY, JULY 11, 2011
    [Content] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    It’s Display Network – which delivers banner ads across a network of content sites – reaches over 80% of all Internet users. According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S.
  • FATHOM  |  MONDAY, JANUARY 20, 2014
    [Content] 5 New Year’s Marketing Resolutions for Higher Education
    As you write content and develop pages for your website, be sure to answer questions and provide help. Be sure to use your blog to link to key SEO pages and provide content for your social efforts. Your content and messaging should align across SEO, paid search, social media and email. Know your audience better. Always blog.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Content] Visual Social isn't Vanity, it's Vital.
    The share becomes the highest level of engagement because not only does the user value the relation the content has to their lifestyle, but they trust that their own network will gain as much value from it as they did. and therefore have been labeled as a waste of time to monitor. Vanity metrics look good but fail the "So what?" test.".
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Content] Essential Guide to Writing and Launching Ebooks That Generate Leads [Free Ebook]
    On this blog and in much of our other content, we regularly discuss the importance of downloadable content offers to inbound marketing. This is content that is primarily used for lead generation -- premium content that is only available to your prospects if they complete a lead generation form. Repurposing ebook content.
  • BLUE FOCUS MARKETING  |  TUESDAY, APRIL 10, 2012
    [Content] “The Twitter Hashtag is the New Neon Sign”
    Twitter offers an amazing tool for networking, generating business leads, sharing valuable content, and creating buzz for products and ideas. Building your own community on Twitter is about creating value in terms of content and relationships. “The brand lives in connections.” Just follow/search the #MMchat hashtag on Twitter.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 3, 2012
    [Content] Your 2012 Sales Plan
    Topics:          Table of Contents for the Section.   Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan.  offerings in 2011? capability in 2011? Still true?  . Executive Summary.
<< 1 2 ... 102 103 104 105 106 ... 209 210 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1