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  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Content] Reality Check: 40% of Your Article Goes Right Down the Drain
    As a content creator, you might be experiencing that maddening/frustrating/what the hell am I doing all this writing for feeling right about now. And while the results aren''t exactly shocking, they do warrant a closer look, especially if you''re a content creator. How ticked off do you feel right about now, fellow content creators?
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Content] 10 Free Tools Every Business Blogger Should Bookmark
    Setting up an RSS is the first thing every business blogger should do, because it helps provide topic fodder for your blog and quickly identify industry news content you should be blogging about. Click to Tweet is a tool that lets you generate a tweetable link for your readers to, well, tweet your content. Got a computer? Woo hoo!
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2011
    [Content] 8 Reasons Why B2B Social Media is Easier than B2C
    In most cases that means less content, and B2B typically generates less negative sentiment than B2C. That means B2B companies have less content to control and less negative content to deal with. B2B content has a long tail. Here’s a list of 8 reasons why B2B social media is easier than B2C: 1. You have more control.
  • CONNECT THE DOCS  |  MONDAY, JUNE 28, 2010
    [Content] International Social Media Marketing
    She is also adept at content marketing, international web marketing and social media marketing. 2010 Content Marketing Trends and Predictions. One size fits all marketing does not work. In today's flat world, how do you incorporate cross-cultural awareness to adjusting your marketing to engage with different international markets?
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Content] The new ABCs of Selling: Always Be Challenging!
    Unfortunately too many companies are using outdated product pitches when trying to reach prospects, providing negative value-add to the engagement A new study by The Economist bears this out; with 71% of business execs saying content from companies turns them off when it seemed more like a sales pitch than valuable information. The key?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Content] Buyer Persona Basics
    Creating a content marketing strategy based on a buyer persona is a multi-step process. When you create a range of personas that represent the actual customer groups you sell to, you can then reach each group more effectively by tailoring content to the persona. Build a Content Plan. Create Buyer Personas. Check it out !  .
  • ENGAGE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Content] 3 Tips for a Scandalously Successful Social Media Presence
    Content will always reign supreme. When your organization produces content it should do so with the audience in mind. understand, no one said content creation was easy. Below are 23 ways to help your organization generate strong content: 5 Ways to Be a Better Writer in 2013. But, Scandal is not just “that show.”.
  • SYNECORE  |  TUESDAY, JULY 23, 2013
    [Content] How to Run Your Social Media Marketing Like a Newsroom
    With the rise of content marketing, brands are being forced to become their own newsrooms, providing relevant content to their audience. Relevant content doesn''t have to just pertain to your industry; becoming a part of the larger cultural conversation can also build your brand. 'Some may call it silly. Let’s do it. Yep, I did.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 17, 2010
    [Content] 7 Ideas to Help You Differentiate Yourself on Your B2B Website
    recently had the pleasure of working with Dianna Huff , a B2B Website Marketing Consultant, to update some of the content on her website, including her "How I'm Different" page. It's easy to fall into the trap of saying things like, "I'm experienced" and "I'll get the job done." " Yawn.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Content] Common Concerns With Marketing Automation: Where Do You Rank?
    20% of respondents said lack of content to utilize is a pain point for respondents who have had marketing automation for less than a year, but that drops to 11% by year 3, suggesting that it simply takes time for organizations to build up the appropriate content library that aligns with their nurture tracks and personas. Size matters.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 14, 2012
    [Content] Webinar: 2013 SEO Trends and Predictions
    Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely do about link building? Content marketing’s big shiny role in search. Webinar Summary. 2012 might have been the biggest year of change yet in the SEO industry.
  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Content] Why Context Is the Future of Inbound
    Our context shapes the content we want to read. The great epiphany of inbound marketing was that people are drawn to content that matters to them. The early stages of inbound marketing focused on creating the sort of useful, search-friendly content that would attract people at the search box and bring them in to your site.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 6, 2013
    [Content] A LinkedIn Strategy That Amplifies Your Credibility
    Relevant Content. LinkedIn is a great place to put industry relevant content that improves our credibility as a business and helps us stand out from other training companies. We post content on LinkedIn about upcoming events we are running. Content Market Strategy. Pre & Post-Events. Status Updates. Webinars. Not bad.
  • WRITTENT  |  WEDNESDAY, MAY 22, 2013
    [Content] 11 Blogging Experts’ Secrets on How to Get More Subscribers
    The difference is often in the social media and marketing efforts used to promote content. Now, a content creator’s biggest challenge is gaining the attention necessary to get more subscribers. Your readers and Google love fresh content, and it’s much easier to build authority if you’re posting on a regular basis. Blog More.
  • SYNECORE  |  THURSDAY, JANUARY 30, 2014
    [Content] The Inbound Marketing Circus: Delight and Astound Your Leads!
    combination of inbound elements—calls to action, social media, blogging, and email—aiming to establish your company as a source of great content delivered consistently and reliably will help to achieve your company goals. What all inbound marketing professionals need to remember is that your content is what sets you apart from the crowd.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Content] Savvy Week in Review - August 19
    Content Curation in 13 Minutes a Day - by @portentint. Here, Ian Lurie outlines how you can create a content curation system. My Content Amplification System - by @ducttape. Content Marketers' Great Expectations - by @ardath421. We're content marketers, but we also sometimes get involved working with designers.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 16, 2010
    [Content] Savvy Week in Review: April 16
    It's filled with useful tips for SEO and content marketing. Filter or Be Flooded: Do You Need a Content Strategist? by @magnify via @fastcompany This article from Fast Company is a great overview of the trends in content strategy, which is much more than simply writing great content. Whoosh! Know what that was?
  • SAZBEAN  |  SATURDAY, JANUARY 25, 2014
    [Content] Top Internet Marketing Strategy Links for the Week of January 20, 2014
    eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
  • SAZBEAN  |  THURSDAY, MAY 10, 2012
    [Content] When to Post on Facebook, Twitter, Tumblr for Maximum Effect
    The best time to post content with a link on Twitter is 1 to 3 p.m. By understanding the simple characteristics of each social network, you can publish your content at exactly the right time for it to reach the maximum number of people,” Bitly advises in their blog post announcing the data. EST Monday to Thursday. News & Notes
  • SAZBEAN  |  THURSDAY, MAY 3, 2012
    [Content] Social Media in Business – A Historical Perspective – Future of Publishing
    Now, De Leon creates video content for customers of their product, their pizza, being made and delivered. In 1998, Ramon De Leon’s Domino’s franchise started using AIM to communicate with customers, which De Leon says was social media “before the word even existed.” The customers frequently upload it to social media, which creates more sales.
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Content] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
    Cool -- now you're pumping out blog content left and right. For many companies, it's publishing that content. This post will help you get over that last hurdle, addressing some of the most common internal organizational blockers marketers face when trying to get their blog content published. The first hurdle? really? It's not.
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Content] 6 Things You Should Be Doing Right Now to Improve Your Website
    What you can learn from the data: Discover which posts generate the most traffic to your site and use that information to inform content for future e-newsletters. Get a better understanding for the types of content that works best for your e-newsletters versus what drives readers to the site via other means, including search and social.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 3, 2013
    [Content] How To Use Educational Videos To Build Your Brand In Social Media
    'Companies are starting to come around to the idea that, in social media, they need to be content creators, but it continues to be a slow process. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 17, 2010
    [Content] Why Put Another $25 Million Into Marketo?
    find it a bit surprising that anyone can be $25-million-worth-of-certain about anything in such a young and volatile market, particularly because I still think B2B marketing automation will eventually be absorbed by larger CRM and/or Web content management suites. lost track." I've lost track too, but it doesn't really matter.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, SEPTEMBER 18, 2011
    [Content] Book Review: Adam Needles' Balancing the Demand Equation
    These fall under two major headings of content marketing and lead management. This is the concept of “Demand Process Integration”, which he calls a framework to connect content management with lead management so they reinforce each other. But a framework for connecting tactics to strategic goals has been missing. Indeed they are.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Content] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    The benefits of leveraging content distribution and linking in the social web combined with cross linking and keyword use in your content provides both search engine and social web benefits.With the power of search optimized content and social web strategies, you should be sure you are tracking your efforts. Social media?
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Content] A Social Media Measurement Dashboard; One Approach
    Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . In the meantime, the quality content you share will attract audiences, and that’s the first step. . It really measures the strength of your content; how informative and how interesting it is. REACH.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Content] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead?  Among the contents: Developing a search strategy via the buying funnel. Of course! .
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 7, 2010
    [Content] No Differentiation in Corporate Messaging
    and the remaining content could belong to any company, you've got a messaging problem. I just read the short and sweet Quarterly Sales Messaging Report produced by Corporate Visions. So fix it! I've long been a big fan of David Meerman Scott's Gobbledygook Manifesto. In fact, I wrote about it in my book. No, you can't.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Content] How the Big Social Networks Use Email to Increase Engagement
    content is updating on these sites all the time. So let's take a look at how some of the big social networks are using email to encourage users to get back on their websites and interacting with their content -- you know, what all inbound marketers hope their email recipients will do! But you know what else it does? Pinterest. Google+.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 20, 2014
    [Content] Use Facebook Status Updates to Drive Traffic to Your Blog
    'If blogging is part of your overall marketing strategy, obviously one of your goals is to get as many eyeballs on your content as possible. And using Facebook status updates to send people to your blog is one tactic that any business or brand with a meaningful following should investigate. Here are six ways you … Continue Reading.
  • CONFLUENT FORMS  |  MONDAY, NOVEMBER 15, 2010
    [Content] Creativity with Blogger; using it to make quality websites beyond the Blog
    Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. For the content that is continually changing, that's where you can use the "blog" functionality!
  • HUBSPOT  |  FRIDAY, DECEMBER 7, 2012
    [Content] Do People REALLY Click on the Links in Your Blog Posts?
    But there's also this idea that when you link to other pages in your blog posts, you help move people through your site, giving them opportunities to read more content and perhaps even convert on a landing page. thought I'd start out on a boring note, because that's always a good idea when creating content. couple reasons. sometimes.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Content] Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?
    Really, salesforce is combining the features and functions of Radian6 and Buddy Media to create a social marketing cloud where social media monitoring, content and advertising are integrated with salesforce’s CRM product. by Jesse Noyes | Tweet this The long-whispered rumors are finally confirmed. So what is the “marketing cloud?”. Get more.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 9, 2010
    [Content] Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where In The World Is B2B Social Media ROI? September 9th, 2010 | By Jeremy Victor Is this a familiar scene? Way too late. Start small.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 13, 2015
    [Content] Interview: How IBM Leads B2Bs in Instagram Engagement
    'As a follow-up to our list of top B2B Instagram accounts , I reached out to Katie Keating , Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. And what are the metrics that determine your success?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 25, 2012
    [Content] Twitter Best Practices for Outbound Sales Reps
    To engage your followers, provide some valuable content. Subscribe to websites that provide content and news about your area of expertise, and share the content they provide. Send them useful content when you can. Add Powerful Prospects. Your connections on a social network comprise the most important part of it. Sales 2.0
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Content] The Characteristics of a Marketing Automation Expert [Infographic]
    'Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution. Follow her on Twitter at @amandalnelson. What does it take to become a marketing automation expert? Here are the characteristics of a true marketing automation expert.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Content] 8 Takeaways From MediaPost’s Social Media Insider Summit
    Visa’s #GOINSIX campaign, presented by Matt Rednor of MRY, illustrated that short bursts of action-oriented content attracts and engages consumers. Create punchy, inspiring content to support this type of campaign. 'by Erick Mott | Tweet this When social business doors swing open, expectations go up. .
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Content] 8 Data-Backed Ways to Get More Repins on Pinterest [INFOGRAPHIC]
    'There are all sorts of do''s and don''ts out there on optimizing your content for Pinterest. But we don''t often hear about optimizing one of the most important pieces of content on Pinterest: the image itself. Seems like a pretty important thing to optimize on an social network that''s all about sharing visual content.
  • ENGAGE  |  TUESDAY, APRIL 5, 2011
    [Content] The Tao of Quality (Or, What I learned from Auto-Tune)
    But in content creation —and I know this will sound radical coming from someone who reviews content quality for a living—I’ve been wondering if the compulsive Auto-Tuners of the world aren’t killing something important. Could control-freakitude actually be getting in the way of quality content? At times, that’s good.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 18, 2014
    [Content] 4 Myths About B2B Marketing That Everyone Thinks are True
    Ekaterina Walter wrote a great post for Forbes about three examples of B2B marketing campaigns that added humor to create a memorable piece of content. In addition, when comparing B2C and B2B content marketers, their strategies and methods are often similar. B2B Marketing is Boring. B2B marketing isn’t boring at all. Final Thoughts.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Content] 10 Fresh Ways to Get Better Results From Your Blog Posts
    You need to optimize that content, promote it, share it, and get it in front of the right people. Click here to learn more about matching content to folks in every lifecycle stage. Take advantage of paid content distribution opportunities to amplify your message and supplement your reach on organic search. 'Congratulations!
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 13, 2015
    [Content] 3 Steps To Waltz Your Way To Lead Generation Success
    For each stage of the buyer’s journey, you’ll want to offer helpful, valuable content that addresses each stage of their process. Often, that content is a white paper, eBook, webinar or a newsletter. It collects and processes information on website visitors who identify themselves in return for valuable content. Landing Page.
  • MEASURABLE MARKETING  |  MONDAY, OCTOBER 18, 2010
    [Content] How not to do SEO
    Relying on stale content. People get overwhelmed with the other on-page and off-page SEO factors, but if you want to get your SEO strategy on the way to being optimized fast, the best thing you can do is start creating fresh, unique content on a regular basis. Using generic URLs. Would you go on a trip before you pack?
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Content] Why B2B Blogs Aren’t Achieving SEO Success
    While the blogs obviously differed in design and content, their shortcomings from an SEO standpoint were surprisingly similar—and substantial. As a result, many single-post URLs were not getting indexed, presumably because the same content was on the home page. Blogs have lots of ways to get to the same content. b2bmarketing
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 18, 2008
    [Content] Getting More Out of Each Click, Part 2: Docmetrics
    On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Are they actually reading your content? It also, as noted above, provides activity statistics on PDF content to help marketers improve their offerings. Printing it? Passing it along?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Content] A 13-step crash course in digital marketing
    MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. CONTENT SHOULD FOLLOW THE 70/20/10 RULE: The 70/20/10 model is a framework used for many aspects of business planning.
  • HUBSPOT  |  SATURDAY, DECEMBER 21, 2013
    [Content] The Resources You Need to Master Twitter [In Under 100 Words]
    Next, you’re going to want to l earn how to create content for Twitter , but also how Twitter can help juice your own content creation. 'Ready to master social media marketing on Twitter? There’s a few things you''ll need. But watch out! Don’t make the one mistake almost everyone makes on Twitter. Social Media
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Content] 6 Tips for Understanding the B2B Business Decision-Making Process.
    content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. Tips for Getting Business Buyers Engaged With Content Marketing Let’s face it. The buyer isn’t spending their own money. Why buy?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Content] 4 Ways to Manage Change Management For Successful Demand Generation
    9% of marketers state that they are very effective at Content Marketing, according to Content Marketing Institute. There needs to be realism infused into the organization that fully aligning people, process, content and technology around that of the buyer. and marketing automation. for enterprise clients globally. Educate.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Content] 10 Things B2B Marketers Should be Doing on LinkedIn
    LinkedIn study of thousands of company updates found that over one-third of all impressions were due almost entirely to amplification; that is, people sharing the content you post on your company page out to their network. Although the LinkedIn Influencer program is still invitation-only, anyone can now publish long-form content.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 17, 2011
    [Content] Small Marketing Ideas with Big Reach
    Capturing viewers in the attention economy requires awesome content designed to be impactful at a glance. Having relevant, mobile-friendly content available instantly increases the chances of engagement. Since continuous partial attention is the best content creators can hope for, thinking small becomes more and more important.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Content] 6 Guaranteed Tactics to Turn Facebook Likes Into Leads
    Once they like you, present them with a valuable content offer that they can obtain directly from a form on your page. Offer Exclusive Content to Facebook Fans: According to research from ExactTarget , 58% of Facebook users expect exclusive content from business pages. But when has 'nice' ever been enough? Share them below!
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 14, 2013
    [Content] An Entire Organization Should be On Board with SEO
    If there is a separate department for each marketing activity, such as a social media department, content department, web development department, PR department, etc. The SEO provider shouldn’t be shuffled around from the Communications Department to the Web Content Team, to the Social Media Department to the Webmaster or IT Director.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Content] SEO success for your blog in 10 easy steps
    You need to strike a balance between engineering content and actually writing it. For most blogs, internal links are a good way for people and search engines to understand your subject matter and get access to older content. How to do this – This can be a difficult maneuver but here are some ideas: Write great content.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 2, 2012
    [Content] Weekly Wrap Up: March 2
    Everything You Need to Know about Content Marketing – by @JasonFalls. Lots of great data about content marketing in this nifty and comprehensive infographic from BlueGrass. As they say, March comes in like a lion, and goes out like a lamb. So far, they're right. Enjoy! These are quick and easy to implement.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Content] Savvy Speaks: How Do You Measure Up?
    good measure may be how many people download your content or sign up for your newsletter. Of course, you ultimately want your marketing and content to drive sales, but this is often more difficult to measure, especially if you have content that helps people early in the buying cycle. Content marketing is no small undertaking.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Content] PLE
    Living at the intersection of People, Technology, and Content — with a passion for Knowledge and Learning. Open Content. content management (8). The Content Economy. The Content Wrangler. Sims Learning Connections. About. Inspiration. Personal Learning Environment (PLE). Resources. Definitions. from LTCwiki.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 19, 2012
    [Content] 4 Steps To Succeed In The Digital Age [Slides]
    Today’s websites are interactive, frequently updated, using dynamic content like blog articles and social comments and they are integrated with your CRM and Marketing Automation platforms. Today’s website requires amazing digital design, “liquid and linked content,” compelling multimedia, visual content and social connectivity.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [Content] Modern Media Buying and Enterprise B2B Demand Generation
    The problem: consuming traditional B2B content used for demand generation requires a significant time commitment. Demand generation marketing that requires a prospect to take time to register in anticipation of taking additional time to consume the content or information that is offered cannot rely on out of context advertising.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JULY 20, 2011
    [Content] The B2B Inbound State of Mind: Build the Brand
    Bookmark phenomenal content on Delicious, StumbleUpon or Digg. By promoting your promise and market differentiation with consistent and persistent content creation, inbound marketing can help you build your most valuable business asset: your brand. Download our latest advanced content Click to see VIDEO "Inbound State of Mind".
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Content] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    Here are eleven things you didn''t know you were doing wrong on Twitter -- some of which may be why people are unfollowing you: 1) Tweeting Purely Self-Promotional Content. There''s a lot of interesting content out there. If people are mentioning you and your content in their tweets, that''s great! Collective gasp of horror.*.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Content] Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
    Challenges in producing factually accurate content. And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. All contain images, and all link to valuable content. survey of 1,060 U.S. Use Images.
  • JUNTA 42  |  WEDNESDAY, AUGUST 11, 2010
    [Content] 7 Reasons Print Will Make a Comeback in 2011
    You'll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Less traditional publishers are printing magazines today, which leaves opportunities for content marketers.   Online content marketing is definitely here to say. Okay.there, I said it.
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Content] 30 Terrible Pieces of Social Media Advice You Should Ignore
    On top of that, many people still prefer email for communications, or prefer different types of content via email vs. social posts. Just come read my content." In fact, it’s still great for specific campaigns or events so a group of attendees or participants can share and monitor content related to that campaign/event.
  • CK'S B2B BLOG  |  SUNDAY, NOVEMBER 6, 2011
    [Content] The Mobile Revolution Gets A Makeover.
    The website which features my B2B Mobile Guide, all B2B mobile content, and videos has undergone a makeover! Readers will recall that earlier this year I launched The Mobile Revolution & B2B  to shine a much-needed light (and connect many dots!) on how mobile is prime for B2B companies and audiences. B2B Mobile Marketing
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 13, 2012
    [Content] 25 Influential Leaders in Sales – 2012 edition
    We have compiled a list of 25 influential leaders in sales who are some of the key distributors of rich, knowledgable content in the world of B2B sales. Be sure to check the site and sign up to receive the latest webinar invites and social selling content! In 2011, we began InsideView’s  25 Influential Leaders in Sales. David A.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 13, 2012
    [Content] 25 Influential Leaders in Sales – 2012 edition
    We have compiled a list of 25 influential leaders in sales who are some of the key distributors of rich, knowledgable content in the world of B2B sales. Be sure to check the site and sign up to receive the latest webinar invites and social selling content! In 2011, we began InsideView’s  25 Influential Leaders in Sales. David A.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 14, 2011
    [Content] Top 5 Posts
    Content is King: 10 Tips on Effective Writing. I can’t believe the year is already half over. Where does the time go? thought I’d share the top read posts so for the second quarter of 2011 just in case you may have missed them. Enjoy. Reasons Why Social Media Doesn’t Work. Social Media: Who Uses It and Why?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Content] 40 Must-Read Blogs For Entrepreneurs
    Additionally, they provide a nice mix of actionable marketing and sales content vs. most marketing blogs that are only focused on marketing. Why: “This blog is well-written and delivers solid content on managing the customer experience. contains very topical content, and the guest bloggers are always credible.”. Kissmetrics.com.
  • INBLURBS  |  THURSDAY, JULY 26, 2012
    [Content] Is there NO Difference between B2B and B2C Communication?
    An effective way to get the attention of your audience is to write this down as blog articles and to publish this content on the web and in social media. Often I get asked how to communicate with B2B or B2C and where the differences are by attracting the right people. There is a simple answer: There is no difference in communication.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 20, 2012
    [Content] SEO & WP: Killing it in 2012 – WordCamp Boston
    The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job. It’s important you make sure your site is structured properly – Accessible navigation, properly structured URLs, no duplicate content, robots, site maps, etc. Analytics.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Content] B2B Blogging Gets Publishing Discipline
    Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content. 27 of the PDF). That’s another great idea. Holy cow!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Content] 48 Ways to Measure Social Media Success
    Retweets (reflects both level of engagement and quality of shared content). which content is most popular with followers). Number of people talking about you (the number of unique people who have created content about the company page on Facebook in the past week). Consider automobile manufacturing as an analogy. Search traffic.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 8, 2014
    [Content] Are White Papers Dead?
    'Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. And the content, its just too text heavy for today’s more visually stimulated audience. They most trust content recommended by peers, and authored by a third party. Studies indicate even 5 pages might be too long today.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Content] B2B Sales and Marketing Trends for 2014
    Trend 1: Increased Importance of Content Marketing. There’s a reason that you see keyword-driven SEO shops desperately rebranding themselves as content marketing experts: The old search engine-manipulating schemes and keyword games are becoming less effective by the day. Trend 4: Mobile Friendly Content. In fact, 51.4%
  • SYNECORE  |  MONDAY, MAY 20, 2013
    [Content] Want to Increase Website Conversion? Fix These 5 Areas
    Those are for companies that have content to share. Crappy Content - Forget the early SEO playbook of dense, static, keyword-laden content; the times, as they say, are a changing.’ Social shares invite visitors to promote your content to their followers: people who may have similar interests, wants or needs.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Content] B2B Videos: Go Beyond Humdrum
    Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. And it’s no wonder.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 17, 2012
    [Content] The Business Marketers Guide to Instagram [Infographic]
    Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy. In this infographic we explore the budding social photo-sharing site turned marketing platform and how it can give your company an edge in generating leads and promoting your brand.
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Content] 15 Metrics Every Marketing Manager Should Be Tracking
    Again, if you fall behind, you can act quickly, perhaps by creating content that will draw more readers in at a faster rate. Content Effectiveness. How do you know if the effort and time you put into that piece of content. Measuring the impact of content is a tricky, tricky skill, but it can absolutely be done. You ready?
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Content] 9 Silly Pinterest Mistakes Only Rookies Make
    Plus, if that''s the only time you''re pinning in the day, your content will get lost in the feed pretty quickly as other people start pinning. That way, you''ll have a much better chance of getting your content noticed, liked, repinned, and clicked on. 7) Not Adding Original Content. that all highlight our content.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Content] 5 Reasons to Encourage Your Sales Team to Blog
    If you have a sales force, don't underestimate its ability to create content. In fact, asking your sales staff to contribute blog content can have quite a few advantages. As a result of his commitment to content creation, Tom has generated double the number of leads since he started using inbound marketing. It makes sense.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 16, 2014
    [Content] Celebrate the 2014 Markie Award Finalists!
    Content is King. 'It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Global Markie Awards ceremony at during Modern Marketing Experience Europe in London, October 15, 2014. The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Grainger.
  • NUSPARK  |  WEDNESDAY, AUGUST 6, 2014
    [Content] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
    'In today’s B2B business environment of inbound and content marketing, you must utilize social selling as a source of high quality leads. Don’t use LinkedIn Groups to make sales pitches or spam your company’s marketing content. Content is King. Include Personality in Your Content. Diversify Your Content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Content] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    By now you’ve likely seen a bunch of forecast-related content , which highlight predictions from notable subject matter experts. Smart content in marketing embraces this factor. Think The New York Times “PAID POST” where brands share thought leadership content in a natural discovery environment. Is 1:some actually fine?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 7, 2011
    [Content] Overcoming the 5 Barriers to B2B Social Media Marketing Success
    It’s difficult to go viral – Many marketers dive into the B2B social media tank looking to reach as many prospects as possible with the first or even second piece of content and sometimes set unattainable goals in a quest to ‘go viral’.  To correct this, consider making it easier to share content that’s fresh and relevant. Maybe.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Content] Marketing That Helps People? An Interview With Jay Baer
    As a result, I have created content that I think will help my audience. I’ve started or managed five digital marketing firms since then, including Convince & Convert , which debuted in 2008 to help corporations and agencies make better social media and content marketing decisions. started my career in political consulting.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Content] The Consumerization of the Enterprise App
    Using a simple interface that makes it easy to store your content and share it across teams. It makes accessing your content from a mobile device about as simple as accessing music from an iPhone. Facebook and Twitter make it easy to quickly post our thoughts and content to friends and perfect strangers alike. Assistly. Mindjet.
  • SAZBEAN  |  WEDNESDAY, MAY 30, 2012
    [Content] Facebook Timeline Engagement Tips – Future of Engagement
    In the admin panel, brands can see what content is interesting to fans and what their conversations look like about the content. The newest feature for brand pages enables brands to view the percent of fans that are reached for every piece of content posted on the page. Highlights: New Admin Feature. Easily Accessible.
  • SAZBEAN  |  SATURDAY, DECEMBER 17, 2011
    [Content] Top Internet strategy, marketing and technology links for the week of December 17, 2011
    How Content Strategy Fits into the Sales Funnel (Shauna Nicholson). Email Marketing: 3 Tips for Recovering from Content Mistakes (Practical eCommerce). How to Build a Content Framework for New Media Success (Mashable!). Ways Crappy Content Destroys Your Inbound Marketing (HubSpot).  .  .  .   .  .  .  .  . ProBlogger).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Content] Powerful Sales Brain Trust Speaks on #1 Competitive Edge
    Left to right: Joanne Black (author of No More Cold Calling & Pick Up the Damn Phone ), Debra Walton (Chief Content Officer of Thomson Reuters, HuffPo blogger & women''s advocate), Trish Bertuzzi (CEO of The Bridge Group inside sales consultancy), Josiane Feigon (author, speaker, sales futurist and CEO of Tele-Smart sales training) and me.
  • SYNECORE  |  THURSDAY, FEBRUARY 21, 2013
    [Content] Not All Responsive Web Design is Created Equal
    RWD is an amazing way to design your website that makes it possible for visitors to access your content anywhere, anytime, from virtually any device. Notice how the The Next Web has simplified their content on a small mobile screen without sacrificing the look and feel of the website. Usability Trumps All. Why do they call it that?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [Content] Could Pinterest Work for B2B?
    Her specialties include brand development, social media strategy, and content marketing. Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. have to answer - "yes" and "yes." The recording is available on the event page at FOCUS.com. Is your brand using it?
  • VOLACCI  |  TUESDAY, FEBRUARY 25, 2014
    [Content] Why Drupal is the Right Choice for Business Websites
    For instance, businesses no longer prefer static websites, but they are in for content management systems. Businesses that wish to present the content of their websites in local languages to their target audience find the multi-lingual module of Drupal very attractive. 'Today, websites are an integral part of any business.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 6, 2011
    [Content] Why Guest Posts are Important to Your Blog
    There’s no reason you have to be the originator of all the content. Reduces your content creation - Let’s face it, we all could use a break from the daily grind, so it’s a win-win for everyone. If you do a blog, you know what kind of time commitment you have in order to keep those posts coming out on a regular basis.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 17, 2011
    [Content] Find New Customers welcomes its newest client
    Silverpop chose our expertise in content marketing – especially our writing and marketing skills. Not only are we great writers, but we know how to market content. Find New Customers is pleased to announce our newest client, Silverpop – who has hired us for a new white paper and guest blog contributions. Find New Customer
  • MARKETING GENIUS BLOG  |  TUESDAY, JANUARY 5, 2010
    [Content] The Age of the Bionic Marketer: Part 2
    3 brings about finer-tuning of personalized content/offers. Yesterday I talked about what Bionic Marketing is , and how social marketing automation can make your sales force better.  Better, stronger, and faster. Think YELP for leads. Lead ranking becomes a more collaborative/iterative process between Sales and Marketing. Tweet This!
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Content] Top 5 Tools for Enterprise Marketing Teams
    From duplicate content warnings, to page speed, to crawl comparisons against my competitors, the Raven Tools site auditor offers a detailed view of my SEO metrics. Raven isn’t strictly for SEO either: it provides marketers with a comprehensive look at their content, social, and PPC metrics all in one dashboard. General
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 9, 2010
    [Content] Start at Status Quo to Create Buyer' Momentum
    I hear a lot of B2B marketers say that their prospects are already aware of the problem, so they believe this indicates that marketing content should focus further down the buying pipeline. Your content will be ineffective unless you've got prospects who consider their problem urgent enough to solve. They aren't there yet.
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