B2B MARKETING ONLINE | THURSDAY, JANUARY 20, 2011
[Content] Reduce, Re-use, Recycle - a marketing philosophy
This is what John Watton, CMO of Shipserv and 2010 B2B Marketer of the Year , calls this “pimping your content”. Using an ‘autoresponder’ or triggered campaign means that you can set-up a whole series of content that is released in a given time period. Messaging Social media content marketingAnd, he’s a master of it.
HINGE MARKETING | TUESDAY, APRIL 14, 2015
[Content] 5 Brand Building Facts Every Marketing Director Should Know
Content Marketing is Brand Building Creating valuable educational content and sharing it freely is another great way to build your brand. Building up a library of content not only displays your expertise, but allows you to increase trust in your brand. As a marketing director, it's your job to help grow your firm. Branding
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 10, 2014
[Content] 25 amazing social media quotes from #SXSW 2014
” 15) “We are in era of content pollution. We need to go beyond the world of filling the world with s**t content and step back and listen to people and see what we’re really doing to them out there.” ” 17) “Look at content exchanges with customers. 15) “We are in era of content pollution.
MODERN B2B MARKETING | TUESDAY, MAY 3, 2016
[Content] 5 Steps to Amplify Your Paid Social Campaigns
Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. But if your goal is brand awareness, you might want to share ungated content such as an infographic or a fun video. 2. Pick the Right Channel and Content.
LEAD LIAISON | TUESDAY, NOVEMBER 24, 2015
[Content] Why Your Website Needs to Be More Engaging to Convert
Further data from Chartbeat shows that most people do not read web content the way we think. Adding to the difficulty in capturing the attention of visitors is the fact that there is now more content available online than ever before. In other words, you need to ensure your content is visitor specific.
SAVVY B2B MARKETING | FRIDAY, MAY 4, 2012
[Content] Savvy Week in Review - May 4
Is Your Content Supporting or Sinking Your Thought Leadership Efforts? DemandGen Report hosted a content marketing conference in NYC on April 24 and you can watch all the sessions for free online! New Research: B2B Content is a Dead End by @ wittlake. B2B Content Strategy Should Never Be a Wallflower – by @ardath421.
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 10, 2015
[Content] Good Email Deliverability Strategy Can Transform Your Marketing Program
Email marketing is just one part of an overall content marketing strategy. For more on how content marketing can help you in your overall marketing download the Modern Marketing Essentials Guide to Content Marketing. Today’s email marketers are expected to manage email deliverability. Well, you can. Email Marketing
CRIMSON MARKETING | MONDAY, SEPTEMBER 22, 2014
[Content] What Is Paid Social Amplification? [Infographic]
Those 50,000 fans, followers, or “likes” won’t get you far if you can’t target your content marketing system to a particular audience. Paid Social Amplification is the idea of properly harnessing the online social aspect of today’s buyers and delivering content to them in such a way as to get it shared across a multitude of networks.
WEBBIQUITY | MONDAY, NOVEMBER 14, 2011
[Content] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. SEO Tactics Chart: Creating content is the most-effective tactic — here’s how to get started by MarketingSherpa Blog Adam T. How to keep up?
WINDMILL NETWORKING | TUESDAY, DECEMBER 16, 2014
[Content] How To Build Your Following On SlideShare
It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. Author information.
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Content] 87 New (Really) Marketing Automation Stats
Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. Companies that use marketing automation are 3 times more likely than companies without automation to track and attribute their content-marketing efforts to multiple touchpoints (36% to 11%). CONTENT MARKETING. They’re getting old.
SALES INTELLIGENCE VIEW | THURSDAY, APRIL 25, 2013
[Content] Refresh Your Marketing Toolkit
RSS feeds makes for an easy way to get updates on new online content. Your customers should find it easy to subscribe to your feeds, and you should offer them relevant content. The webinars with the highest attendance and approval ratings offer educational content, not product pitches. User Forums. Webinars. Sources. link].
SYNECORE | MONDAY, JANUARY 20, 2014
[Content] Free and Paid Ways to Promote Your Blog
The Internet is abounding with content. In fact, more than 92,000 pieces of content are posted online everyday. I won’t speak for you, but I, quite frankly, have a difficult time wrapping my head around that. Here at SyneCore, we love posting our content on Social Media Today and Business 2 Community. Freebies. Spend Some Money.
FATHOM | FRIDAY, JUNE 24, 2011
[Content] Blogging Best Practices: What is the Ideal Post Length?
Content Creation & Strategy Online PR/Link-Building blog Blogging Copywriting internet marketing Online MarketingFor companies who are launching a new blog on their site, or for those who have been blogging for years, one question repeatedly crops up: What is the ideal length for my blog posts? appeared first on Fathom.
ANNUITAS | TUESDAY, JUNE 24, 2014
[Content] B2B Events – What Does Demand Generation Have to Do with It?
Content: Content is everything for events – it can make or break an event. Relevant, timely messaging with strong, engaging content that is consistent with the other components of your Demand Generation Program that is delivered in a provocative way – helps connect with buyers and start a conversation. What do they read?
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 7, 2011
[Content] Adam Metz Answers Your Questions: Reaching the Social Customer
Make amazingly relevant content, share it with the group, and give them ways to engage with you across multiple platforms (LinkedIn, blogs, your website, etc.). If the content is good enough, you’ll start to see results, even if the group is growing. Vary your content for the more experienced users with content aimed at “newbies”.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 22, 2013
[Content] Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
They’ve also got enough content to appeal to every person in the US if they want to – it’s just a question of surfacing the right content to the right people. Therefore there is no extra work involved in getting more products or content; the challenge is simply using it better. Posted in Commerce eCommerce Strategy. The word?
MODERN B2B MARKETING | THURSDAY, MAY 29, 2014
[Content] 4 Reporting Features You NEED in Marketing Automation
Content Performance. We are all familiar with the importance of scoring leads based off of their interest level in a product, but what about grading the actual content based on how well leads engage with it? has your content received? Content Exhaustion —which pieces of content has your database already been sent?
CONTENT MARKETING TODAY | FRIDAY, JULY 9, 2010
[Content] Don’t Bury Your Best Work in the Back Rooms of Your Website
continue to be surprised by the number of marketing and advertising companies who have websites that hide examples of the great work that they do behind a bunch of content clichés that fail to distinguish them from every other similar company. Content marketing fails when you cannot find the content that counts quickly and easily.
HUBSPOT | FRIDAY, JANUARY 24, 2014
[Content] What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post
By today''s standards, quality content is content worth reading. In an ideal world, content generation would also be a measure of one''s altruism: a selfless act for the practice and betterment of others (particularly the web overall). Instead, content would be there for others to gain something. Cutts'' position?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 14, 2012
[Content] Klout overhauls its business model, but does it answer its critics?
Fernandez says this will help people “create better content” through constant feedback on what is providing the biggest actions from your networks. At the end of the day, Klout, Kred, and PeerIndex only measure one thing: Can a person create content on the social web that gets shared and elicits a reaction? Transparency.
HALEY MARKETING | THURSDAY, NOVEMBER 12, 2015
[Content] 3 SEO Must Do’s for Staffing Firms in 2016
In the past, you could optimize some page titles, drop some keywords in your URL, stuff keywords into content, build a few links and BAM. But for the purposes of this post, I'm going to key in on three of the biggest factors driving search rankings today that will carry through into 2016: Add quality content. Well duh! better rankings.
HUBSPOT | THURSDAY, MAY 1, 2014
[Content] Simple Inbound Business Mantras to Memorize and Live By
Industry experts are seeing things like social media engagement and remarkable content play a greater and greater role in attracting the right traffic to websites, while “faceless” corporations who neglect their potential and current customers are quickly losing ground. What is inbound all about? Give it a try. We can wait.
MODERN B2B MARKETING | FRIDAY, JANUARY 31, 2014
[Content] 6 Lead Generation Tips from 6 Really Really Smart Human Beings
We cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. MarketingProfs Chief Content Officer, Ann Handley, gave us kudos for the animal theme we incorporated. That’s right — our ninth. Wow, right? Curious about what they said?
ACT-ON | MONDAY, FEBRUARY 29, 2016
[Content] How Smart People Do Social Selling
They use visuals to educate their prospects, not just whitepapers and text-based content. Sharing content that espouses values or industry trends you want to support. And trustworthy. 7) They are well-connected to the marketing department – and to the content creation and content marketing strategies. Two minutes, max.
LEAD LIAISON | THURSDAY, APRIL 21, 2016
[Content] Personalize Your Website to Convince and Convert
Personalize your website with the use of dynamic content to make a tremendous difference in your conversion rates. As the world of online marketing has grown increasingly competitive, it is no longer enough to simply update your website with new content. The use of personalized content makes this possible. Convert More Visitors!
EMAGINE B2B BLOG | MONDAY, JULY 13, 2015
[Content] Latest Facebook News: More Power For The User. What Does It Mean For Marketers?
Users can now navigate to News Feed Preferences and select the people and brands they want prioritized and who and what content matters most to them. What Facebook is now focused on is providing the content its users care about the most first. Compelling content still wins. Why the Change? What to Know. Image Credit: Facebook.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 20, 2012
[Content] Thought Leadership: The Most Misused Term in B2B Marketing?
In my work developing content for technology companies, the topic of “thought leadership” comes up often. In Three Reasons Content Curation is Overrated , Eric Wittlake explains why curation is not your ticket to thought leadership. Wondering if your content is supporting or sinking your thought-leadership efforts?
WRITTENT | THURSDAY, NOVEMBER 7, 2013
[Content] To Post or Not to Post: The Best Time to Update Your Blog
It goes without saying that you need to be consistently and continually updating your blog with new, relevant, and interesting content. Logic dictates that publishing new content at 2 AM may not be the wisest course of action (unless other things within your particular industry may direct this to actually be a fair time).
HUBSPOT | SATURDAY, APRIL 30, 2016
[Content] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
Acknowledging these can help you create and publish the most engaging content possible on the networks that work for you. Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you?
WINDMILL NETWORKING | TUESDAY, OCTOBER 30, 2012
[Content] Social Media for IT Professionals: 7 Trends to Follow
Enterprises are Generating LOTS of Content. With the advent of content marketing , and consumer brands like Coca Cola and Red Bull striving to become content companies, there’s going to be a LOT of blog posts, videos, and other content that enterprises are going to be publishing. All opinions are 100% mine. adds up.
FEARLESS COMPETITOR | WEDNESDAY, MAY 23, 2012
[Content] Top 10 Reasons NOT to Talk to the lead generation company, Find New Customers
In fact, one of the guests on the show, Mac McConnell of Bluebird Strategies, talked about the new for fun, engaging, irreverent content – hence we are bring this back. Marketing content marketing Find New CustomersHe’s also the host of the popular TV show, Marketing Made Simple TV. And we make it fun.
WRITESPARK | WEDNESDAY, SEPTEMBER 16, 2009
[Content] New FTC Disclosure Guidelines for Testimonials and Endorsements
These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company. Case Studies Content Marketing Social Media
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 4, 2012
[Content] MindMatrix Adds Sales Support to Marketing Automation
Content personalization is especially sophisticated, supporting dynamic content (i.e., conditional logic) within templates; drawing personalization variables from user, partner, contact, and other tables; and providing precise control over which content attributes can be edited by a salesperson or other end-user.
PWB MARKETING BLOG | WEDNESDAY, AUGUST 31, 2011
[Content] How to REALLY Increase B2B Blog Traffic
Good content isn’t enough for a blog. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Content from a blogging community is contributed by members and curated by editorial staff. You also need traffic.
HUBSPOT | FRIDAY, JULY 3, 2015
[Content] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
The hypothesis of this experiment was that by making content more easily digestible on mobile devices, it would increase conversion rate. To give you a better idea of what we were working with, check out what our landing pages looked like initially: As you can see, it was quite long with a lot of content. The Methodology. The Analysis.
ANNUITAS | TUESDAY, JANUARY 13, 2015
[Content] Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015
Buyer personas drive your content plan as well as the tactics you choose to engage them and an understanding at what point they become a Marketing Qualified Lead (MQL) and are ready to speak with sales. Before you can dictate a content strategy, nurturing logic, or a social media plan you need to know how your buyer consumes content.
B2B MARKETING INSIDER | THURSDAY, JUNE 7, 2012
[Content] Inbound Marketing Leads Costs Less
Inbound marketing also known as “pull marketing” uses content to attract a desired audience. The buyer is in control and decides whether to act on the content or not. It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. What is Inbound Marketing?
MODERN B2B MARKETING | MONDAY, JUNE 29, 2015
[Content] Why Video Is Crucial to Your Marketing Automation Strategy
With the intense focus on guiding buyers through the purchase process with valuable content and targeted nurture streams, as well as the development of video-based technology, marketing with video is a whole new ball game. Author: Kimbe MacMaster Video is on the rise. But it’s not just consumption patterns that are on the up and up.
EMAGINE B2B BLOG | TUESDAY, JANUARY 4, 2011
[Content] Usability testing: now more important – and easier – than ever
B2B Web Strategy Web Design the advanced visual attention prediction tools available usabilla an extremely intuitive interface inexpensive and premium categories free – landing injecting local content factoring browser compatibility checkers plenty gain actionable insight tool usability tester letting define a specific task
HUBSPOT | TUESDAY, MAY 6, 2014
[Content] Handing Over the Keys to Your Company Blog: An Experiment
As we always preach at HubSpot, building your buyer personas is step one of creating awesome content. That''s why we decided to run a guest contributor week on our German blog, and hand over control to some German experts to write and publish content for a whole week. Go-live date and date to submit the content.
ION INTERACTIVE | MONDAY, NOVEMBER 30, 2015
[Content] Can You Use an Interactive Infographic to Generate Lots of Leads?
Marketers tend to think of infographics as a means to garner content engagement and social shares. And with good reason—infographics are one of the most ‘shareable’ types of content, and with their inherently visual presentation they are highly appealing and effective at getting attention.
WHAT WORKS - WHAT DOESN'T | MONDAY, APRIL 26, 2010
[Content] Boeing Redesigns Web Site Around Features. And the Business Case Is?
Technorati Tags: Boeing , B2B marketing , content marketing , Web site design , marketing , public relations As a hopeless aviation geek, I love the new Boeing Web site which leads not with corporate boilerplate, but with big, splashy photos of its airplanes and its people doing cool things. Tags: Content Marketing
CONVERSIONATION | SUNDAY, JANUARY 22, 2012
[Content] Ten Blogging Lessons from Chris Brogan
Blog Blogging Content marketing blogging lessons Chris Brogan2012 is the year of oversaturation. On social media too. So says Chris Brogan. He has a point. You know the phenomenon. There is too much ‘noise’ And we need filters. “Curation” is hot. That’s why Twitter acquired Summify. We will scale down.
FATHOM | TUESDAY, JUNE 14, 2011
[Content] The Problem with Adjectives
While adjectives are a great way to spice up content, sometimes too much of a good thing … Continue reading → The post The Problem with Adjectives appeared first on Fathom. Content Creation & Strategy SEO content Copywriting Search Engine Optimization seo content
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 21, 2011
[Content] The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management
If you want to find out the right way to execute a content-marketing initiative, don’t miss our next webinar on March 16: Learn from Real-World Success: How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results. This webinar is the latest in the B2B Lead Roundtable series.
HUBSPOT | TUESDAY, APRIL 28, 2015
[Content] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
Instead, they should focus more of their time engaging an audience on Twitter. 4) See where your competitor's content is getting shared. Using a tool like Buzzsumo , you can see which networks your competitor’s content is getting shared on. It’s very easy for social media marketers to get caught up in the latest "in" thing. Snapchat!
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 27, 2014
[Content] 10 Marketing Tools To Be Thankful For
Visual creation tools - Content increasingly drives our marketing communications, so tools that allow us to build out infographics for presentations help deliver a better demo experience, and can serve other educational purposes to better engage with our audiences. 4. Marketing is evolving in many exciting ways. To mark the U.S.
CMO ESSENTIALS | FRIDAY, NOVEMBER 7, 2014
[Content] Why Video Marketing Adoption Drives Positive Change
In her recent study on video marketing , the Aberdeen Group’s Chief Content Officer, Maribeth Ross uncovered a few interesting correlations between adopting video for content marketing, and improved overall performance. You’d assume that adding video to the content marketing equation would only exacerbate this issue.
CAPTORA | TUESDAY, MARCH 8, 2016
[Content] The 3-Step ToFu Recipe for Growth Marketers
What content do I have to support these campaigns? Growth marketers need to match demand insights with the content they have on-hand to know which campaigns they can immediately and feasibly launch and what impact they will have. How can I optimize my marketing mix based on my existing content? First came CRM. Measure.
DIGITAL B2B MARKETING | MONDAY, JULY 16, 2012
[Content] 4 B2B Marketing Myths
The purpose of B2B marketing is not leads, relationships, content or branding. Content is King No, increasing profit, free cash flow or the value of your company is king. Today, content marketing is one of the ways marketing contributes to that value. Calling content king is like saying the king’s chariot was king.
SOCIAL MEDIA B2B | WEDNESDAY, JULY 15, 2015
[Content] The Untapped B2B Marketing Resource: Social Media Data
report by Content Marketing Institute found that these professionals increasingly view social as essential for developing business, with over 90% distributing content on LinkedIn and 85% on Twitter. As a result, marketing content can be crafted to align with those influencers. Tapping In. Photo credit: Flickr.
SNAPAPP | THURSDAY, JUNE 25, 2015
[Content] How to Use Seasons & Holidays to Manufacture Demand
With events and webinars, it’s easy to create programs around set dates – but how do you do it with content? Holidays can anchor a marketing campaign and allow the marketer to generate demand with relevant messaging and content. Package an evergreen piece of content within the context of a holiday. Content Types.
SAVVY B2B MARKETING | FRIDAY, JANUARY 6, 2012
[Content] Savvy Week in Review: January 6
Think Content Marketing, Not Copywriting by @jonbuscall. Hutton of content marketing, as Joe Chernov of Eloqua so aptly put), makes a compelling argument for marketers broadening how they view the lead nurturing process. Labcast: Simple Tips for Content Titles that WORK by @TheSalesLion via @OpenViewVenture. Yes, please.
WRITESPARK | THURSDAY, APRIL 23, 2009
[Content] Helping Your Customers Market to Their Customers
Whether as a printed book or online content available for download, these materials can be particularly valuable for customers with small communications and PR staffs. Customers and their audiences aren't the only ones who benefit from this form of content marketing. Content Marketing Sales Materials White Papers
HINGE MARKETING | THURSDAY, MARCH 5, 2015
[Content] Top Twitter Marketing Techniques to Connect with Your Audience
Similarly to your blog content, your tweets should primarily seek to help, educate, and inform – not sell. 2. Share Relevant Content Even though your firm’s Twitter account can be a great place to showcase the personality of your brand, it probably isn’t the right place to crowdsource recommendations on a new mechanic.
EMAGINE B2B BLOG | WEDNESDAY, FEBRUARY 11, 2015
[Content] Valentine’s Day Cards For The Digital Marketer In Your Life
mean is there really another way to a marketer’s heart than great content, high rankings and lead generation? Valentine’s Day is almost upon us, and what better way to tell that special marketing nerd in your life that you love them with marketing e-cards just for them! Last but not least, I can’t take credit for this one.
HUBSPOT | MONDAY, JUNE 2, 2014
[Content] 4 Cool Little Things to Do With the New Twitter Profile [SlideShare]
Smart marketers are using this feature to get more attention to their most engaging and shareable content. Segmented Content. The new profile page now has tabs that segment your content into different genres. Want to see how you can take advantage of these features? Twitter profile. New Twitter Features You Should Know About.
CRIMSON MARKETING | THURSDAY, NOVEMBER 14, 2013
[Content] The Video Marketing Manual [Infographic]
No other form of web content offers the same level of audience engagement and emotional connection. Why invest in video content? Embedded video content can increase website traffic by up to 55%. Produce quality content on a regular schedule. Text from infographic: On the internet today, video reigns supreme. 83% of U.S.
WINDMILL NETWORKING | FRIDAY, DECEMBER 5, 2014
[Content] Visual Marketing Strategies for Today’s Top Social Networks
As a business or organization with a social media presence, creating consistent content is a must. From Instagram to Pinterest and SnapChat, compelling visual content, whether it’s graphics, videos or gifs, help consumers better connect and […]. Rebekah is a social media strategist, content developer, speaker and trainer.
HUBSPOT | WEDNESDAY, AUGUST 12, 2015
[Content] 8 Modern Tips for Marketing to Millennials
Here, we’ll discuss 8 important tactics for marketing to the demographic of the hour and explain why these tactics are lasting ones. 1) Authentic Content Empowers Them. According to AdAge, Millennials are spending an average of 25 hours per week online – and they’re craving content-driven media. 60% of Millennials (vs. Buyer Personas
EMAGINE B2B BLOG | TUESDAY, JULY 31, 2012
[Content] 3 Places You Must Have Online Ads (a review)
In today’s online arena, Search Engine Optimization and a thorough content strategy are two of the most important tools in your arsenal to attract leads. Many B2B companies are adding a third weapon to that arsenal – online advertising. Facebook LinkedIn PPC
CONTENTLY | THURSDAY, APRIL 21, 2016
[Content] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
BuzzFeed can see the exact process that makes content go viral. Using an oscillating, anonymous hash in a sharer’s URL as a UTM code, Pound can track its content’s journey like an overprotective parent tracking his teenage son’s phone. At BuzzFeed, even the data scientists are masters of memes. So we went to see them.
CMO ESSENTIALS | MONDAY, OCTOBER 12, 2015
[Content] A Brief History of Texting
Brand & Content Trending infographics marketing tactics sms marketingTexting is a fact of life for billions of humans, at this point, so it’s easy to forget that is a fairly recent phenomenon. Indeed, the word “texting” was only added to the dictionary in 2010!
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Content] How to Optimize Your LinkedIn Profile for Social Selling
To read more content like this, subscribe to Sales. For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. Spend at least 20 to 30 minutes per day looking through your feed for content.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 7, 2014
[Content] Lifehack: How to write a book and actually finish the job
Evernote your way to content success. Think of each chapter in the book as a bucket you need to fill with excellent content. Evernote is a free organizational tool that helps you save web content into topical files. You can re-arrange your content in a highly visual way and get organized before you ever write one word.
SNAPAPP | THURSDAY, SEPTEMBER 17, 2015
[Content] How to Build a Dialogue With Your Audience by Listening
By Victoria Hoffman , Content & Community Manager at Uberflip. This means that marketers need to provide content for every persona at every stage of the buying cycle. Use BuzzSumo to understand who’s leading the conversations and what content is being shared in your industry. The best way to start building a dialogue?
CONTENT MARKETING TODAY | THURSDAY, OCTOBER 8, 2009
[Content] A Financial Pro Charts the Way to a Great Online Business Presence
Spend a significant amount of time monitoring and listening online to successful bloggers – I spent months reading other blogs, considering style, word count, etc. I don’t think I’ve really found my “blog voice” yet, however, this research was extremely useful to me when I actually began to create content for my site. has been excellent.
EMAGINE B2B BLOG | MONDAY, NOVEMBER 3, 2014
[Content] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
It’s actually about giving your content a great place to live so it can engage your audience and grow your business. Engaging with SEO experts during your project maximizes the impact of your redesign by ensuring your content will perform strongly in search, and drive more traffic to your new website. The Best Time to Hire an SEO Firm.
HUBSPOT | TUESDAY, MAY 8, 2012
[Content] 20 Simple Ways to Boost Blog Subscribers
It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. The people who consistently read and share your content with their networks? 15) Hold a Contest.
HINGE MARKETING | TUESDAY, MAY 5, 2015
[Content] 7 B2B Website Best Practices to Enhance Your Online Presence
Let’s examine seven best practices that will help you do just that. 1) Showcase educational content. By creating valuable educational content, you can address both information and past performance in one fell swoop. On the library page itself, users should be able to organize your content by topic or format type.
FEARLESS COMPETITOR | MONDAY, MAY 14, 2012
[Content] Quick Marketing Tip: Don’t Waste the Confirmation Page
When someone fills out a form on your website to download content, you take them to a confirmation landing page. It says something like: “ Thanks for downloading (Content Name). Here’s a small change that can make a big difference. Make sure you fully use valuable real estate – your confirmation page.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 25, 2015
[Content] Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?
The talk had turned to the industry in general and I was ticking through my usual list of trends – external data, predictive modeling, sales enablement, advanced attribution, adtech and martech integration, local/partner marketing systems, all-in-one systems, content creation support, and of course customer data platforms.
HUBSPOT | TUESDAY, DECEMBER 4, 2012
[Content] What's the Deal With This Whole 'Context Marketing' Thing?
Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Whether through blog posts, ebooks, social media, cartoons, videos, whatever -- helpful, educational, and interesting content was the name of the marketing game.
HUBSPOT | SUNDAY, FEBRUARY 8, 2015
[Content] Who Actually Clicks on Banner Ads? [Infographic]
To read more content like this, subscribe to Agency Post. Want more content like this? This post originally appeared on Agency Post. Website visitors are banner blind. And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 4, 2014
[Content] Connecting personal branding, your online network, and business value
Tom Webster and I had a disagreement on this and the discussion was so compelling we decided to create some content around this in the form of a podcast. Our content is free because of their generosity. Create smarter, faster content through gShift’s proprietary data. Our content is free because of their generosity.
HUBSPOT | TUESDAY, FEBRUARY 25, 2014
[Content] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
The methodology I''m outlining is one to keep with you as you add new site content in the future -- but is also good for a one-time SEO overhaul. This is a good time to do an audit of your site pages , which will surface any other issues you may have, like duplicate content. Headings and Content. Headings and Content.
HUBSPOT | TUESDAY, OCTOBER 15, 2013
[Content] 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]
But before you dive too deep into building your marketing campaigns, ask yourself: Are your holiday campaigns properly incorporating visual content? And with various statistics showing visual content is the hottest trend in the industry, it''s no wonder why. Start Preparing Your Holiday Campaigns With Visual Content. Photos.
WEBBIQUITY | TUESDAY, MAY 22, 2012
[Content] For Social Business, Remember the 90-9-1 Rule
Offer more advanced training to the 10% who will account for the vast majority of content development and engagement activity. ” This was hogwash of course. Sales is Sales’ job. It’s also a big part of Marketing’s job, and occasionally part of the job of HR, various executives, and product technical experts.
SYNECORE | WEDNESDAY, DECEMBER 23, 2015
[Content] A Digital Marketer's Christmas Wish List
Santa, let me give you some insight into the dark side of the digital marketing, which is embodied in a maxim that amounts to an unending devil’s bargain for the beleaguered digital marketer: the proliferation of digital media implies, and often necessitates, a corresponding proliferation of digital marketing content. Nick now more than ever.
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 19, 2014
[Content] 7 Ways to Promote Your Slideshare Presentation
It is also a social network, and a platform for marketing visual content in many different forms – which means Slideshare an essential part of a solid social media strategy. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. SlideShare
HUBSPOT | THURSDAY, APRIL 3, 2014
[Content] The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]
You want people to find, engage, and convert on your content, but it seems like it''s lost in the sea of content that''s out there on the web. Whether it''s the first or the billionth blog post you''ve ever written, blogging can sometimes feel like you''re shouting in a crowded arena. Share your thoughts with us in the comments.
SYNECORE | TUESDAY, DECEMBER 15, 2015
[Content] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. Let me explain. Small Business Rules. According to U.S. million. Wouldn’t that be nice. Awesome!
HUBSPOT | TUESDAY, JANUARY 22, 2013
[Content] 10 Places You Can't Afford to Publish Mediocre Marketing Copy
While meta descriptions have no impact on your search engine rankings in and of themselves -- Google's figured out how to determine the subject matter of your content in other ways -- they do impact conversion rates. Make It Clear: The more general you are, the less targeted your content will seem. And you would be right. Kind of.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 18, 2013
[Content] Ad:Tech San Francisco Recap & Takeaways (#adtechsf)
The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. For businesses, this means the content team must be working with the social team, which must be working with the paid team, etc. Content Doesn’t Live in a Vacuum”. Session Takeaways. Utilize Your Customers.
MODERN B2B MARKETING | MONDAY, NOVEMBER 16, 2015
[Content] Join the Big League: 7 Reasons to Go Digital with Your Advertising
SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. With digital advertising, a piece of content can be shared across a variety of platforms, which means that you are no longer confined to one page, 30 seconds, or whatever format your traditional ad was designed for.
HUBSPOT | TUESDAY, JULY 8, 2014
[Content] The Harsh Realities of SEO That No One Tells You
To read more content like this, subscribe to Insiders. Blogging purely for the sake of increasing search rankings is the primary reason why there’s so much uninspiring content polluting your news feeds. Your first priority should be to create resourceful content that engages your audience. Great content gets shared.
VOLACCI | MONDAY, OCTOBER 14, 2013
[Content] What Every Marketer Needs to Know: Semantic Search Isn’t Smart.
Content Marketing, NLP, and Semantic Search. Google can parse your content, identify keywords, and try to match your website with a user''s query, but as a machine-driven intelligence, Google is fundamentally incapable of understanding (or perceiving) the intended meaning or significance of your website. What is Semantic Search?
NUSPARK | SUNDAY, FEBRUARY 16, 2014
[Content] 10 Email Subject Line Tips to Drive Opens and Leads
Content E-Mail Marketing When you check your email account, your inbox will be full of emails with distinct subject lines. Creating a subject line that stands out is an effective measure to ensure that your email will be opened and read. Precision is Crucial. The subject must be clear-cut or the email will be a waste. . 2. Be Succinct.
HUBSPOT | FRIDAY, AUGUST 8, 2014
[Content] You???re Taking These Marketing Maxims Way Too Literally
So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. If yours is a visual-first or visual-only content strategy, you will struggle to generate highly qualified traffic and convert prospects. Maybe you suck with audio content. We get it. 20% retweets.
HUBSPOT | SUNDAY, DECEMBER 14, 2014
[Content] The Hidden Cost of Multitasking [Infographic]
To read more content like this, subscribe to Sales. To read more content like it, subscribe to Sales. This post originally appeared on the Sales section of Inbound Hub. Monday morning. You sit down with a large cup of coffee, open your inbox, and start tackling the first email. You''re almost ready to hit send when --. Enjoy this post?
B2B LEAD GENERATION BLOG | SUNDAY, JUNE 3, 2012
[Content] B2B Public Relations: 7 tactics to pull more leads into the funnel
Drive readers back to a landing page or specific content on your website where you can collect their contact information, track where they’re coming from, and add them to an email list,” advises Marx. Reporters want visual content,” Becktold points out. Tom Becktold, Senior Vice President of Marketing, Business Wire. Get to the point.
FEARLESS COMPETITOR | MONDAY, MAY 10, 2010
[Content] Holy cow! Salespeople want QUALITY leads!
To answer these challenges, B2B sellers MUST develop strong value propositions , create buyer personas , engage in content marketing , gently nurture leads over time, and score those leads to identify those ready to talk to sales. Content Marketing is a critical element, and most businesses should looking into hiring a Chief Content Officer.
DIGITAL BODY LANGUAGE | MONDAY, JANUARY 18, 2010
[Content] Re# (ReHash) - Rehashing old great posts on Twitter
This metaphor works well for current events and other time-sensitive discussions, but not so well for conveying the deep content that is of relevance for an audience in a specialty field. What have you found with social media and content timeliness? Tags: Social media Content Why am I writing this? What are your thoughts?
HUBSPOT | THURSDAY, DECEMBER 4, 2014
[Content] We Completely Redesigned the HubSpot Blog. Here's Why.
This is how it looked. ) W e wanted to make our homepage the go-to start page for people who were looking for marketing or sales content. Why We Redesigned HubSpot''s Blog. 1) To Improve Content Discoverability. And we''d much rather have our visitors stick around and check out more content than leave the blog altogether. Voila!
HUBSPOT | TUESDAY, SEPTEMBER 30, 2014
[Content] Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
Scenario #2: You want to understand what content resonates with your customers. Now that you have a better understanding of the channels that generate the most revenue for your business, you can find out which piece of content generate the most revenue. What about timing -- when were these piece of content released? Next Steps.
THE FORWARD OBSERVER | MONDAY, SEPTEMBER 16, 2013
[Content] The Secret to B2B Landing Page Construction: Foundation and Framing
It collects and process information on website visitors who identify themselves in return for valuable content. Many B2B marketers jump ahead with content marketing and landing pages without a clear understanding of the goals and motivations of their buyer personas. Landing pages are instrumental in B2B lead generation today.
NUSPARK | FRIDAY, APRIL 13, 2012
[Content] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. In the old days, we had a phone. Rate cards were actual cards. Then computers came. Paid Search.
CRIMSON MARKETING | THURSDAY, APRIL 23, 2015
[Content] B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We ” – Tonya Vinas, Senior Content Strategist at Content4Demand. Click To Tweet. Why is Data on Buying Intent the Key? Source: Demand Gen Report.
HUBSPOT | TUESDAY, FEBRUARY 2, 2016
[Content] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. We all know visual marketing works. This set of 195+ designs includes: Infographics templates. Email header templates.