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  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 24, 2013
    [Content] Reputation management is not pig lipstick
    Well, if you temper the queries with popular news, viral content, and how their friends are searching, watching, reading, clicking, sharing and, increasingly, where and when.). If you want to fix your online reputation, you’ll need to write checks to both Reputation.com as well as get your own house in order. Yikes. Am I a parrot?
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Content] SEO Q&A With Dan Posner of Leadgenix
    In today’s world of internet marketing, the only way to really improve and maintain your search ranking long term is by posting quality content on a regular basis and by having content that outlines who your company is and the services/products that you offer. How can marketers leverage and promote their content more effectively?
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    [Content] How to Use Video Marketing To Get More Sales and Increase ROI
    Our goal was to actually publish video content and not spend weeks planning and strategizing the exact approach- early on, we knew we weren’t going to get it perfect, but we wanted to get it out there. Video results appear in about 70% of the top 100 listings , the type of content most often displayed in universal or blended search results.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 30, 2013
    [Content] Key Takeaways From Social Media Week Chicago 2013
    Last week was Social Media Week in Chicago and we had the pleasure of participating in several panels where we shared the experiences we’ve had with the quickly evolving world of social media and content marketing, as well as the importance of engagement and interaction. Content marketing truly is king. Retweet their content.
  • THE ROI GUY  |  MONDAY, JANUARY 19, 2015
    [Content] Book Launch: The Frugalnomics Survival Guide
    With this guide you will be able to reshape your content marketing and sales conversations to get buyer attention, motivate interest, drive quicker decisions and reduce discounting. Excited to be launching a new book: The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Content] The 9 Circles of Marketing Hell: Where Will You Spend Eternity?
    make a content visualization about it. Circle 1: Creating Ugly Content. Read every single word of every single page that's published, and filter out the low-quality content. We've all committed marketing offenses. Hopefully nothing bad enough to get yer arse canned, but you know, people mess up. Muaaahahaha. Major faux pas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 10, 2015
    [Content] Personal brand or company brand? The new realities of life online
    Establishing a “social organization” is a long-term aspirational goal for many companies, but there’s no reason you can’t ask enthusiastic employees to help spread interesting, relevant content on their social networks. We are on the cusp of a scary time for content creators. What happens if they get more popular than the product?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 26, 2011
    [Content] Change Is Coming To B2B Marketing. Are You Ready?
    Create content that helps them. And create your content for real people, with real problems based on the journey they take. 3. Make all your great content widely available on an easy to use website. Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. Here’s how: 1.
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Content] 10 Ways to Optimize Your Enewsletter Landing Page
    As content marketers, it is critical that we develop our audiences and build our channels, with a primary emphasis on email in conjunction with social channels like Facebook and Twitter. Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, OCTOBER 18, 2010
    [Content] Top-7 Challenges for B2B Marketers
    This situation makes persona-based content marketing more critical than ever. According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging. B2B buyers don't trust the slow recovery and and take their time before pulling the trigger.
  • EB2BLEADS  |  MONDAY, SEPTEMBER 5, 2011
    [Content] What Does Inbound Marketing Include
    Establish a website with the systems for lead generation and content publishing. Produce key content that connects with visitors to your website. Content Marketing – What content will you produce to establish your competitive advantages such as articles, blog posts, case studies, eBooks, images and vidoes, webinars and ebooks.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 8, 2012
    [Content] Lead Scoring: How to pick the right ingredients for high ROI
    Analyze content and customers. Examine how customers responded to your content as they progressed through the buying cycle. Look at your website and your content strategy. You may even want to contact a handful of your best customers to find out what content they engaged at each stage of their buying processes.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2011
    [Content] 41 Fresh Blog Post Ideas For Your Company Blog
    This is an excerpt from our new ebook – 100 Content Ideas for Community Managers. Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects. But cranking out daily content is challenging. Relate your how-to content to a current event or a celebrity.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Content] How to Conduct Market Research on a Tight Budget
    In what situation would you recommend us over another company and visa versa? 2) Run a Content Strategy Survey. What makes someone download or read a piece of content? Every few quarters, HubSpot will run a content strategy survey to get a sense of what topics and formats interest our audience. It''s understandable.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Content] Savvy Week in Review: July 1
    Planned Obsolescence: The Key to Content Marketing by @jchernov via @junta42. Joe Chernov, VP of Content Marketing for Eloqua, will make you think about your content in a completely new light. Big Business, Content Marketing, and the Stupid Reasons We Choose Not to Blog by @TheSalesLion. all the fun stuff.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Content] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together. Joe Chernov, Director of Content at Eloqua, puts it this way: “Anyone can cobble together a list of Twitter tips or ‘must-read” blogs and crown themselves ‘content marketers,” he explains.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Content] How to Optimize Your Website for Sales Prospects
    Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Once the site was built and ready for content upload, the reps from the corporation wanted to make sure that every section included all sources…on every single page! Clients hate to read. Stop it! 2.
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Content] 6 Underused CTAs to Include in Your Email Marketing
    When deciding what type of CTA to add to your signature, think about the content of the email and the placement of the CTA. With that information, we''ve learned that images can do more for your email marketing than just be a visual cue to the contents of the offer you''re promoting, or draw the eye to where you want your reader to go.
  • BIZNOLOGY  |  TUESDAY, JULY 16, 2013
    [Content] Fill in your entire social media timeline backlog
    The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you. So, you only have a couple-dozen? How to start?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Content] What Is Account-Based Marketing (ABM) and Is It Right for You?
    As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads. Benefit 1: Clear ROI.
  • SAZBEAN  |  SATURDAY, APRIL 20, 2013
    [Content] Top Internet strategy, marketing and technology links for the week of April 20, 2013
    Harvard Business Review) Twitter Ads Introduces Keyword Targeting  (Portent). News & Notes
  • VIDYARD  |  WEDNESDAY, NOVEMBER 4, 2015
    [Content] What The Best Marketing Videos Have in Common With Must-See TV
    Just like the shows that become “must-see TV,” B2B video content needs to be based on a deep understanding what your audience wants. Video can make e-mail marketing even more valuable because it can allow you to take data on repeat views and segment lists based on the kind of content they’ve enjoyed. In other cases it’s subtler.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 22, 2011
    [Content] The Long Tail Story of B2B Social Media
    Every piece of content created, whether a tweet, blog post, ebook or white paper is one part of the larger story that communicators are telling about their B2B organization. An important element of content are the targeted keywords included in the titles and throughout each written piece. Testing Content. Storytelling. Network.
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Content] What Are Rich Snippets?
    Search Engine Optimization (SEO) is a combination of highly technical website elements, content marketing, and promotion. Once search engines crawl your website and understand the content, your website pages will be indexed and served up in search results. One of these changes is the higher use of rich snippets. On Google+ or LinkedIn?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 5, 2012
    [Content] 5 Ways to Measure Results of B2B Social Media
    If you are creating content on a blog, and you should be, to drive traffic to landing page offers for ebooks, webinars and other deeper educational content, the reporting depends on both your volume and the sophistication of your systems. A raw number of leads generated from social media is a good start, but you should endeavor to push this further.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Content] The Twitter strategy shift and what it means to you and your business
    Unlike Facebook, all of us have a real chance to connect with our followers based on our effort and our content. That is not the case on Facebook where their algorithms have depressed organic reach to the point that most companies have no choice but to pay to get their content seen. ” What’s going on here? Breaking Twitter.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Content] 7 Reasons Most Enterprise Websites Fall Short
    For many enterprise companies, tens to hundreds to millions of dollars are poured into their website each year, on everything from design, content, media, SEO, promotion, and advertising, to hosting, infrastructure, and more. ShoreTel Sky is a refreshing balance of whitespace and content. The Treasure Chest of Remarkable Content.
  • HALEY MARKETING  |  MONDAY, OCTOBER 19, 2015
    [Content] How Should My Staffing Firm Use Social Media?
    Learn how to utilize this platform to include video content in your social strategy. Discusses sharing content on your company LinkedIn page. Discusses sharing content from your personal LinkedIn profile. How Should Our Staffing Firm Use Twitter? Twitter is typically considered to be a social media platform focused on news.
  • SAZBEAN  |  SATURDAY, JANUARY 4, 2014
    [Content] Top Internet Marketing Strategy Links for the Week of December 30, 2013
    Marketing
  • HINGE MARKETING  |  FRIDAY, MAY 16, 2014
    [Content] Hinge’s Fab Five: Mid-May 2014
    Top Professional Services Marketing Content: Mid-May 2014. An enormous amount of content is published on marketing. B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter. In this post, learn some creative ways to take advantage of both platforms to promote your content and start building relationships.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Content] 5 Mindset Shifts Marketing Leaders Must Make
    Previous interviews covered  Social Business ,  Creativity ,  Big Data ,  Customer Experience ,  Thought Leadership ,  Content Culture , the  Future of Search , the  Science of Marketing , Content Brands  and much more. We all know that real change starts with a shift in thinking. CMOs must walk in customers’ shoes. Photo Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 16, 2014
    [Content] An inspiring entrepreneurial journey with @JoePulizzi
    Click here if you cannot see this video interview with Joe Pulizzi of Content Marketing Institute. I was honored to be a keynote speaker for Joe Pulizzi’s recent Content Marketing World event in Sydney but even more important, I got to spend some quality time with Joe and got to learn more about his entrepreneurial journey.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Content] 11 Editorial Guidelines Every Business Blog Needs
    So if you've decided to give your blog content a little more love or you'd like to increase the frequency at which you post content to your blog, adopt the mindset of an editor-in-chief to ensure that you can scale without losing focus on quality. Explain the content's objective. Explain your content review process.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Content] Looking Outside In: Know Your Buyers First
    It shows up when only 43% of content is reported as aligning to buyer pain points and 28% report aligning content to the buyer journey stages. The buying process information provides a critical link between pain points and the content consumption patterns of the buyer. Activity without insights will not get them there.
  • NUSPARK  |  MONDAY, SEPTEMBER 14, 2015
    [Content] How to Assess Your B2B Website to Increase Lead Conversions
    Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”).  That means your website story needs to be convincing; the content and proof points must be relevant to the prospect. Gated content is always a controversial issue.
  • BLOG MY CALLS  |  FRIDAY, MARCH 21, 2014
    [Content] Infographic: The Truth About Call Tracking and SEO
    If you''re interested, we''ve written several other pieces of content about the subject: - The Authoritative Guide to Call Tracking and Local SEO - This the 33-page treatise on the subject that the entire industry has been waiting for. - The Friday Marketing RANT: Stop Giving Bad Advice About Call Tracking. Enjoy the infographic! Embed Code.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Content] How to Diagnose Your Funnel to Create Predictable Growth
    You can do this by increasing the rate at which you are creating new content (like blogs), by ensuring your website is properly optimized or by encouraging your entire customer facing team to share your content through the appropriate channels. This happens when you create a very popular piece of content. Sales and Marketing
  • WRITTENT  |  FRIDAY, APRIL 25, 2014
    [Content] 11 Tips for Effective Website Copywriting
    The value of successful SEO copywriting can’t be overstated, but although some professional copywriters have an innate knack for content writing, the art of effective copywriting is one that can be easily learned. Following are some website copywriting tips to help you create masterful content. 1. Research first. Tell a story. Really?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Content] Why Email Marketing Trumps Social Media
    Social media is an excellent way to share your content and extend your reach , but it’s generally only going to be seen when your fans and followers are engaged in social media and happen to see it in the passing parade. People enjoy sharing content they like. Consider this: Email is 40 times more effective than social media.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Content] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    You know the statistics : Facebook is the most popular method for sharing online content. How can I increase the probability that my fans will see my content updates? 20 Tips to Get Your Content Seen on Facebook by HubSpot. It’s approaching one billion users worldwide. 85% of B2B journalists are on Facebook. ” Ouch.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Content] 6 Company Blogs We Actually Enjoy Reading
    When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. I add them to my RSS feed; I follow them on Twitter; I begin to trust them, even defend them as if they were a friend. You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 10, 2014
    [Content] Why This Cold Sales Email Template Works So Well
    Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. EST sound?
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 9, 2015
    [Content] Summer Refresh: 3 Ways To Bring More Energy Into Your Social Media
    It’s important to remember to stay positive in both your mindset as well as with the tone of your social media content and updates. The tone of your content is the driving force in establishing authority and creditability in your industry. Social media is a great way to grow your online presence and increase website traffic.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Content] 7 Speakers You Won't Want to Miss at #INBOUND15
    Reddit, the platform for communities to share interesting content they've found in other places, has become huge in the past few years. Sonia Simone heads up the content team at Copyblogger, a reputable hub for all things online marketing advice, including topics like SEO, copywriting, email marketing, and keyword research.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Content] 23 Terrific Email Marketing Guides
    For 21 percent of respondents, email marketing accounts for 60 percent or more of all digital business revenue,” Monique Torres presents four helpful tips for building opt-in email lists, including offering incentives for signing up, which may include content, exclusive access, tesimonials, or discounts. Email List Building Guides.
  • WRITTENT  |  TUESDAY, APRIL 23, 2013
    [Content] 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
    Companies can send followers of their business page email messages about updates, announcements, or new content offers. Develop a Diverse Content Strategy. Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news. Connect With Content Advocates. Groups. 8.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Content] Media Meets Ecommerce: 5 Tips for a Rock-Solid Strategy
    Fashion brand ModCloth and art supply store Art.com achieve great success through content marketing. Tips to Help Your Media Company Master Ecommerce. 1) Turn Your Content into Products. Just take a look at the content that you’re already creating. Consider partnering up with other content creators in your industry.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 17, 2012
    [Content] Come’on Back, Google
    As I understand it, Google search now places high priorities on recency (how often updated), quality of content, and site speed. Both Fearless Competitor and Marketing Made Simple TV are filled with great content, updated frequently and for the first time ever, they run on super fast servers delivering lighting fast response.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Content] The Secret to Success for Manufacturing Websites: Foundation Pages
    Before focusing on blog posts and other types of innovative onsite content, it’s vital that manufacturers make sure their website’s foundation pages are built and showcased properly. Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. Go check him out! ABOUT US.
  • SYNECORE  |  SATURDAY, MARCH 22, 2014
    [Content] Online Video as the Modern Day Yellow Pages Ad
    If the search engine is the modern-day Yellow Pages, a brand’s website is its “ad,” and the written copy, images and videos housed on the website collectively form its content. 71% of respondents said that watching video content leaves them with a positive impression of the brand. Let Your Fingers Do the Walking. Follow @chrshorton.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Content] 9 Reasons Why Your Social Media Strategy Isn’t Working
    If you’re only sharing self-promotional content on your social media profiles, people aren’t going to want to follow you. You have the opportunity to create this type of content by having a company blog, and you should also share content that others publish to show that you’re a participant in a bigger community. 2.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Content] Tips for Next Gen Digital Marketing and PR Pros
    Content marketing. The buzzword is new, but the practice of creating content that informs and educates – with a goal of selling a brand – is not. Content can be created or curated. The Content Marketing Institute is a great resource. Photo credit: Wikipedia. It’s spring, which means it’s mentoring season. One final tip.
  • HUBSPOT  |  SUNDAY, JUNE 30, 2013
    [Content] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
    There’s been a lot of buzz about social media this week, especially around social search and visual content. Facebook to Review Which Pages and Groups Can Show Ads After Complaints About Inappropriate Content, The Next Web. Marketers everywhere, rejoice! Learn more about Facebook''s review process at The Next Web.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 11, 2014
    [Content] Influence Marketing is hot and about to get hotter
    One natural opportunity is to align with the authentic advocacy represented by bloggers and other powerful content creators. One natural opportunity is to align with the authentic advocacy represented by bloggers and other powerful content creators. Really. Why bloggers are trumping mainstream media. Are you ready? Chapman.
  • HUBSPOT  |  SUNDAY, MAY 19, 2013
    [Content] YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
    With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery, From HubSpot. Who knows?
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 28, 2013
    [Content] The Benefits of Using Instagram for Business
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. I know what you’re thinking already. Another social media site I want you to look into. And, more importantly, why should you bother?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 10, 2015
    [Content] Luxury Brands and Social: Challenges and Opportunities
    Thinking Through Effective Strategies to Leverage and Safeguard Digital Branding and Other Company Assets.” In a panel discussion, we explored innovative techniques for extending luxury brands’ social media content. I sit on the Board of Advisors for The Luxury Marketing Council of Connecticut-Hudson Valley (LMC). Social Media and the Law
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Content] How Facebook’s Graph Search is Embracing SoLoMo
    So rather than using search operations to differentiate the kind of content you are looking for, the application will be able to procure information about people, photos, places, and interests based off the relationships between the words you enter. Graph Search is Facebook’s debut in to the search engine market. Unique Capabilities.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Content] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    It has to be a fine-tuned lead-generating machine that showcases your expert blog content, uses search engine optimization, contains prospect contact forms, and integrates everything with your CRM/lead tracking system. Expert content. The most effective content educates. We call them high-visibility firms. Social media presence.
  • GREAT B2B MARKETING  |  WEDNESDAY, MAY 30, 2012
    [Content] B2B Marketing Strategy: Inform and Educate
    Rather than act like a relentless promoter for your brand, instead think of yourself as a publisher of useful content. When you unite your brand with strong content such as videos, e-books, white papers and blogs, you’ll greatly enhance your organization’s credibility. You’ve got expertise, so share it liberally.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 7, 2011
    [Content] Top Five Questions to Create an Unfair Marketing Advantage
    There are different types of content: text, audio, photos and video.  Content can come from two places: you or your customers.  Right again: content from your customers! Is marketing dead?  No, but it’s definitely changing!  What’s the “human story” behind that value?  Describe the emotional impact of your product or service.
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Content] How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]
    Dynamic website content. Target Content to Your Buyer’s Journey. Leads nurtured with targeted content produce an increase in sales opportunities of more than 20%. Match your content to your leads’ lifecycle stage accordingly. All of this results in lower engagement across the board. Use the Right Tools.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MAY 26, 2010
    [Content] Social Media Share Buttons Cause Link Overload
    The article captured something I’d been thinking about for quite a while: with so many means to share content, is content sharing becoming diluted? Yes, I want my content to be seen by as many relevant eyes as possible. Not everyone in the world will need to see or even want to see the content I create. 271 services?
  • SYNECORE  |  FRIDAY, APRIL 12, 2013
    [Content] Should Your Process Change For a Responsive Web Design? - #MarketingTechMin
    responsive website design requires you to rethink your approach so that it is mobile first, content first, and just as adaptive as the web design itself. If you''re thinking of building a responsive website design (RWD) for your business it''s important to approach the project with a brand new design process. Follow @SyneCoreTech
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Content] 15 Business Stats for Starting 2015 Off Strong
    55% of B2B Marketers plan to increase their content marketing spend in 2015. Also from Social Media B2B’s 2015 B2B Content Marketing Report, 86% of B2B marketers are using content marketing. One of the primary initiatives for marketers in 2015 is to start measuring content effectiveness. Content Marketing Institute).
  • FATHOM  |  THURSDAY, AUGUST 6, 2015
    [Content] Brand Publishing in Action: Spotlight on Lincoln Electric
    Brand publishing is the consistent creation of media – entertaining and resourceful content – that is related to your industry or audience, but does not actively promote products. I bet you’re thinking, why would I waste my time and resources on content that’s not working to sell my product or service? What is Brand Publishing?
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Content] Bye Bye, Google Reader: 3 Viable RSS Reader Alternatives You Can Use
    So, if you''re in a last minute panic about how you''re going to surface the day''s content, here are some of the RSS reader options out there for you. I''ve tried to provide the most critically acclaimed ones, but let me know if you use something else that people should consider trying out. certainly haven''t. Alternative 1: Feedly.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 12, 2011
    [Content] How to Outflank Your Competitors With Inbound Marketing?
    This is because inbound marketing centres around the strategic use of targeted and compelling content to create and reinforce a relationship with potential leads and customers. To generate content, you also need to consider how to identify and utilise the intellectual property and specialist knowledge within your business. Creating.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Content] How the Big Social Networks Use Email to Increase Engagement
    content is updating on these sites all the time. So let's take a look at how some of the big social networks are using email to encourage users to get back on their websites and interacting with their content -- you know, what all inbound marketers hope their email recipients will do! But you know what else it does? Pinterest. Google+.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Content] 10 Types of Updates to Power Your Social Media Presence
    Links to New Content - Whenever someone gets started with social media and blogging, I always tell them the lowest barrier to entry is by sharing your blog content in social media. This principle is applicable for not just blog content, but also for any new content you develop. 2.) Or they just hate reading.
  • FATHOM  |  TUESDAY, DECEMBER 1, 2015
    [Content] 10 Ways for Hospitals to Support Website Accessibility
    Website accessibility is the practice of enabling people with disabilities to use a website, meaning that they can navigate, understand and interact with its content. Offer content in more than one form (i.e. Add images that illustrate text-based content to help support users with reading disabilities. Auditory (i.e
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Content] 10 Things to Nix in Your Next Email Newsletter
    ” The most effective marketers know how to simplify their process and take things away, rather than tacking on more -- especially in a world filled with clutter and crappy content. ” I have no idea what the topic of the newsletter is, what content I’ll find inside, or why I should even care. Do you think I clicked it?
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Content] B2B Retargeting – Benefits and Pitfalls
    Have either posted or read social media content related to accounting software. The link can either be to your own content or to relevant third-party content – the prospect sees your ads regardless of whether they have ever registered for one of your offers. Social retargeting works in a similar fashion.  Chris.
  • SALES LEAD INSIGHTS  |  THURSDAY, JUNE 2, 2011
    [Content] Graphic design tips from one of our experts
    Kim designs marketing and campaign materials for our clients including emails, landing pages and other online and offline marketing materials such as “offer” content including white papers, how-to guides, checklists, case studies and presentations. Readers, what are your tips regarding B2B marketing and content design? Less is more.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Content] 10 Things B2B Marketers Should be Doing on LinkedIn
    LinkedIn study of thousands of company updates found that over one-third of all impressions were due almost entirely to amplification; that is, people sharing the content you post on your company page out to their network. Although the LinkedIn Influencer program is still invitation-only, anyone can now publish long-form content.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 19, 2015
    [Content] How To Write A Successful RFP For Your B2B Website Project
    Content needs, content needs to be developed or content just needs to be migrated from existing website. Preferred content management system. Being in Business Development, I’ve had my fair share of completing Request For Proposals, or RFP’s. And if we’re being completely honest, RFP’s can sometimes, well…suck.
  • BIZNOLOGY  |  TUESDAY, AUGUST 27, 2013
    [Content] Owning Google Search is so easy–yet very very hard
    The entire SEO industry has been almost entirely fueled by exploiting shortcuts, loopholes, link syndicates, link conspiracies, strategic linking, shadow linking, and shadow content. Image via CrunchBase. couple years ago, SEO held a lot of secrets. But, no more. If Loopholes. It’s And it’s mostly worked, too, until recently.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Content] Real Results to Common Email Tests
    Version B From Name: Marketo Premium Content. Does shorter, more concise email content lead to more click-throughs than highly descriptive, longer email content? We conducted two tests, both of which showed significant results in favor of shorter, more concise content. So, what have we found to be the most effective?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 24, 2012
    [Content] The First 5 Things You Should Do With Your Google+ Business Page
    Once your profile page is in good order, you’ll be ready to start posting great content and engaging to build your following. Fill Your Post Stream with Quality Content. Your first posts should be superstars, showing off the kind of great, interesting content people will get if they follow you. Post new content regularly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Content] Here’s why 100,000 people unfollowed me on Twitter
    Lori Wizdo   I unfollow anyone too transparently promotional –even if the content is not that bad. Create your own experience. 2) Be kind and helpful.  If you get into an argument, take it offline. 3) Share diverse, interesting content and try your best to space the tweets apart. What I saw made me gasp. The unfollow phenomenon.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Content] 10 Beginner Twitter Tips for A/E/C Firms
    Curate content. Another common misconception about Twitter amongst A/E/C firms is the idea that firms only share content they’ve created. In fact, people on Twitter expect and WANT you to reshare their content. It’s important to strike a balance between sharing your own content and that of others. Yes, simple!
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 25, 2011
    [Content] How to hire your next marketing leader
    Most times they do a series of marketing events and create content, yet … Continue reading → CMO recruitingAre you looking for results from your next marketing leader? How will you know what to look for? Almost every day I see companies hiring marketing leaders.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Content] Did I Just Get a Google Penalty?
    Does duplicate content apply to the same or similar content if it’s all on the same domain?”. The issue of duplicate content indeed can apply on your own site as well as on other sites. Panda is a Google algorithm update which is designed to affect low-quality content and has had many iterative updates over the past few years.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Content] What if Your Marketing Shut Down for a Month?
    thought about it for our own team, and it seems that if you''ve been relying heavily on inbound marketing tactics like business blogging, SEO, and content creation (which our team obviously does -- we''re an inbound marketing company and all), you would probably be able to weather a marketing shutdown no problem. Well folks, it happened.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Content] How to Use Video as Part of Your Social Media Marketing Strategy
    If you are going to create content, plan to do it once a week and release it the same day and time every week so that people will know when to tune in. This also gives you content for your blog, something to tweet about, and something to share on Facebook. When it comes to social media, the power of online video is undeniable. Video
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [Content] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    Content Marketing – According to a study by Sirius Decisions, at least “ 67% of the buyer’s journey is now done digitally”. Marketers create and distribute content that educates buyers (blogs, eBooks, white papers, infographics, etc.) to build connections with prospects that can become leads. 2. And guess who they’re looking to – yep!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Content] If I were the King of Facebook …
    The dynamics that will drive Facebook’s content quality down. Why doesn’t Facebook pay us for our content? Content Shock blog post. Data reserves as a strategic weapon and how Facebook can create competitive advantage by leading on the data protection issues. - Why doesn''t Facebook pay us for our content?
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Content] Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]
    Kevin Akeroyd is the General Manager of the Oracle Marketing Cloud , which offers a unified, modern marketing platform with integrated cross-channel marketing; content marketing; social marketing and data management for enterprise, B2B and B2C. We all understand by now the importance of data to the corporate marketing organization.
  • EARNEST ABOUT B2B  |  FRIDAY, OCTOBER 2, 2015
    [Content] Testing Event Technologies at EventLab
    But there is a problem; most of the time this information comes in the form of printed brochures and flyers that end up in the bin – in fact 82% of event delegates say they don’t engage with event content. Plus exhibitors can see the profiles of delegates who’ve collected their content – and start to nurture them. The purpose? Catch!
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 31, 2013
    [Content] Primary Research Reports That Build Brand Authority: 4 Great Examples
    While there are many types of content you can create to do this, conducting original market research and publishing it in well-organized, visually appealing reports can be a highly effective tactic to add to your content marketing arsenal. Adobe designs tools to help marketers create, deploy, measure and optimize digital content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 20, 2013
    [Content] The State Of Social Business
    Why research firms are screwing up content marketing Research: The 3 social media secrets of B2B buyers A surprising insight on social media measurement: Activity does matter Social media research, customer insight, and the power of the one. Related Stories Are businesses failing to find an ROI in social media? Another view.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Content] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    The content includes industry news, campus event information, and highlights of college milestones, like CalDay. Videos are a great piece of content to promote your school to high school students. And featuring this video on your public LinkedIn Page is an effective way to share your content with an interested audience.
  • BIZNOLOGY  |  FRIDAY, JANUARY 30, 2015
    [Content] 6 thorny data problems that Vex B2B marketers, and how to solve them
    Digital marketers are experimenting with various approaches to the attribution problem, like weighting touches based on stage or role in the buying process, or by the type of touch—attending a two-hour seminar being weighted more heavily than a content download. 6.  How should I handle unstructured data, like social media content.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 8, 2011
    [Content] I Am a Social Marketer. Hear Me Roar.
    The social marketing landscape changes daily, and we are all working to keep up with the demands of changing data sources, and availability of new social channels through which we can distribute valuable content I am a social marketer - hear me roar! There is a half truth in that statement, but not as it relates to dedicated social marketing.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 8, 2014
    [Content] Five Keys to Successful B2B Marketing in 2015
    Social media will continue to be the best way to reach broad swaths of your target markets with your content. Video made huge gains in 2014 and will continue to dominate online content in 2015. Keep video content fresh. 4. Repurpose story content as much as possible. Continue to deliver great value in online content.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Content] Choosing the Best Big Social Networks for Publishers
    All this aside, Facebook remains an important place to create two-way conversation with your audience, and offer content that fits the casual behavior indicative of the user base. Because you provide your readers relevant, useful professional content, they may be compelled to share that content as a demonstration of their own expertise.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Content] 10 Pinterest Infographics: Visual Explanations for a Visual Social Network
    And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do is pin some content ! As a social network that is built around one of the hottest trends in social media today -- visual content -- it's no wonder Pinterest is thriving. million unique visitors. Source: Modea.
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Content] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    Who isn’t looking for more effective inbound marketing in today’s content saturated society? There are many ways that mind maps can be utilized for content and inbound marketing. Repurposing: Content repurposing is a way to reimage your existing material and give it a whole, new life online. So, what exactly is mind mapping?
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 30, 2015
    [Content] Native Advertising: The Interruption Model 2.0
    Are you one of the 72 percent of marketers who have asked your content marketing partner about native advertising ? Placing content in front of the hundreds of thousands of BuzzFeed, Time , and National Geographic readers sounds ideal. recent study by Moz highlights the differences between the native ad model and content marketing.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Content] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
    They want an un-intrusive and gradual way to get to know your content and your business. Because of that, your follow-up emails to them should be content-focused and built toward the goal of a second content conversion on your site. Try out email sends based on the last page a lead visited or their past content interests.
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