Content Marketing Institute

AUGUST 2, 2021

You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success.

Tips 145

Tips Content Marketing Content Paid Search Agency 145

ClearVoice

JUNE 15, 2021

What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy. A strong marketing writer is part journalist, part subject matter expert, and part researcher—and they even have a sense of humor when the occasion calls for it. Ten Rules for Marketing Writing.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 344

Enterprise Management Paid Search Agency Work Management Traffic 344

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 277

Marketing AI Webinar Metrics Content Marketing Planning 277

Marketing Insider Group

APRIL 16, 2019

As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. The post Content Writing is the New Copy Writing appeared first on Marketing Insider Group. Simply find […].

Advertising Agencies 242

Advertising Agencies Copywriting Content Paid Search Agency 242

Tomorrow People

MARCH 8, 2021

How to produce awesome content briefs. In this guide, we’ll provide a step-by-step rundown of how to build out a highly effective brief for any content marketing asset. Explain clearly what the purpose of the content will be and how it fits into a wider marketing strategy. Establish the strategic context.

Planning 177

Planning Content Marketing Allocation Content 177

KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

MARCH 26, 2018

Good content writing is critical for the success of your content marketing strategy. 59 percent of web browsers say they would avoid doing business with an organization that publishes content with spelling or […]. Mediocrity, on the other hand, can tarnish your brand.

Service 198

Service Content Marketing Content Marketing & Strategy 198

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Others like to outline or even write the piece themselves and let you take it over the finish line. That is not an unreasonable assumption, given the rash of mediocre content out there. Count me in that group.

SME 317

SME Tips Content Marketing Work Management 317

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But this is a concept you use every day in content marketing. Seems obvious, right?

Content Marketing 96

Content Marketing Content Case Studies Paid Search Agency 96

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This isn’t just a blip on the radar.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 339

Course Content Marketing Planning Best Practices 339

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Lead Ranking 295

Lead Ranking Lead Scoring CMS Development Content Marketing 295

Marketing Insider Group

JULY 1, 2019

There are many ingredients that go into a successful content marketing recipe. The key to creating great content is being a great writer. We’re not all blessed with natural writing talent. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group.

Resources 263

Resources Content Marketing Content Marketing 263

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Marketing Agencies 2 275

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 275

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. That story becomes the heart and soul of everything you write. Here are a few examples: Point-of-view articles.

Content Marketing 265

Content Marketing Planning Paid Search Agency Content 265

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Content Marketing Institute

AUGUST 31, 2022

A documented content strategy doesn’t have to be complicated. But only the most successful content marketers take the time to create one. If you want to be one of them, use this six-step process to write your one-page content marketing strategy today. Continue reading →

Marketing Strategy 102

Marketing Strategy Marketing & Strategy Content Marketing Content 102

Anyword

JULY 18, 2023

Introducing Anyword’s Performance Boost AI Integration I’m excited to announce the latest addition to Anyword’s suite of powerful marketing tools – our Performance Boost AI Integration – a new Google Chrome Extension for ChatGPT, Notion AI, and Canva. It’s the impression you leave upon customers – how they feel about you.

Paid Search Agency 98

Paid Search Agency High Quality Lead Marketing Rules 98

The Lead Agency

MAY 25, 2023

However, if you’re going to write case studies, there are a few key areas you want to get right to ensure you tell your clients’ stories effectively, make their testimonials shine, positively represent your company and leave a lasting impact on prospects.

Case Study 62

Case Study Case Studies Storytelling Studies 62

CopyBlogger

SEPTEMBER 20, 2022

It’s always a good time to reevaluate your habits and goals, especially if you think bad writing is holding you. The post Embrace Bad Writing to Master Great Writing appeared first on Copyblogger. Continue Reading.

Features 96

Features Content Marketing Content Marketing 96

Anyword

SEPTEMBER 19, 2023

In this guide, you will get to know the concept of Performance Writing. More than just copywriting, Performance Writing represents a new constellation of skills that will prove to be essential for success in the post-AI marketing reality. What Is Performance Writing? Why Does This Matter Now? Who Is a Performance Writer?

Copywriting 52

Copywriting Video Marketing Work Management Marketing Management 52

DivvyHQ

MARCH 15, 2021

Writing a blog post isn't all that hard, but it takes more than being an exceptional writer to create a blog post that delivers content marketing results. Here's a simple step-by-step to ensure your blog content maintains consistent quality and drives value for your brand.

Process 103

Process Content Marketing Planning Content 103

SmartBug Media

DECEMBER 7, 2023

Wondering how to write awesome ChatGPT prompts for marketing? ChatGPT in Marketing: It's How You Wield It Making the most of AI starts with the right perspective. Best Practices: How to Write Awesome ChatGPT Prompts for Marketing You’ve created an account. That’s easier said than done. Then, use it.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 92

Marketing AI Content Marketing Enterprise Management Planning 92

Search Engine Journal

APRIL 14, 2023

New technologies continue to become part of the content marketing landscape. The post 7 Content Writing Trends For 2023 appeared first on Search Engine Journal. Discover the seven biggest trends you should keep an eye on.

Trends 140

Trends Content Search Marketing Content Marketing 140

Ahrefs

AUGUST 29, 2023

To find out, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied the votes. Here are the 10 most voted for: Percentage of votes: 67%Pricing: Free; paid plans from … Read more ›

Tools 115

Tools Pricing Price Planning 115

Scoop.it

FEBRUARY 29, 2024

Why it’s Important to Write a Vision Statement Your company’s vision statement is a straightforward, philosophical way to communicate the direction your company is indenting to move. Write first, edit later: it’s impossible to write a well-crafted vision statement immediately.

Examples 78

Examples Privacy Paid Search Agency Planning 78

Content Marketing Institute

DECEMBER 13, 2023

Plus, get the resulting data-driven writing tips. Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert.

Studies 110

Studies Tips B2B B2B Marketing 110

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place.

B2B Marketing 111

B2B Marketing Top of Funnel Content Marketing Brand Identity 111