Writing on the Web

JULY 8, 2015

Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. For example, a persona might include a description of the reviewer such as “A patent attorney,” or “a work-at-home parent,” or, “a daily tennis player.”

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

JUNE 4, 2014

width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. A visual story is even better, which is why videos work well online.

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. Some things work well and you do more of them. It’s the era of content marketing and the Internet. Many gurus proclaim to know the way to content marketing riches.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

OCTOBER 28, 2015

These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned content marketing efforts are creating. This is what’s called the KLT factor.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

DECEMBER 19, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients.

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

MARCH 6, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness. If that’s not a job description for the professional content marketing writer, what is?

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

APRIL 11, 2012

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. Well, first you get a million dollars…” Knowing humor works doesn’t tell you how to be funny.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

NOVEMBER 27, 2013

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. The more it is talked about, the more it is working.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

SEPTEMBER 24, 2014

What works for one business won’t always work for another. Are you finding what works with your readers? If you haven’t already done so, signup to receive my Shortcuts to Content. It can help you identify what quality content is to your readers.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. what do you think?

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients. Tweet This!

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. Are you serving quality, relevant content within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. Blogging for your business doesn’t work that way.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. However, readers are still hungry for solutions and are looking for trustworthy professionals to work with. As marketing guru Seth Godin writes: “With 80 million other blogs to choose from, I know you could leave at any moment (see, there goes someone now).

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

JANUARY 4, 2012

It works like a magnet for drawing people to you, creating credibility and potential working relationships. Instead of avoiding because of the work and stress involved, I’ve reached a point where I now seek out speaking opportunities. Related posts: Content Marketing Tasks: Practice Makes Progress.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

MARCH 27, 2013

Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers. That’s what content marketing does. Image: Freedigitalphotos.net ).

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

AUGUST 20, 2010

Here’s what happened yesterday and how it all worked out. If you work at home, and on the computer, you probably have days like these. As soon as he got here, of course it started working again. Nevertheless, it needed a revision, so he went to work. Meanwhile the builder arrived to work on some screen doors.

Blogger 100

Blogger Work Management Digg Buzz 100

Writing on the Web

JULY 29, 2010

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. 3 Biggest Challenges for Online Content Marketing? Social Writing: Don’t ignore networking sites.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

FEBRUARY 5, 2013

How to Use Send Out Cards" src="[link] width="417" height="77" title="Relationship Marketing Messages that Work: How to Use Send Out Cards" /> Relationship marketing is getting simpler with inexpensive tools. It’s a great way to practice the fine art of relationship marketing. .’ I keep remembering it.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. My Business Website: Content for Customers… or SEO?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

DECEMBER 29, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Tell them about the work you do with your clients.

Content Marketing 100

Content Marketing Tips Content Education 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

DECEMBER 6, 2011

Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. The efficacy of talking, versus writing, is also demonstrated by how you converse with your team when the news really matters, work up to talking to the person you met on a dating site or close big sales in-person.

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. How to Write a 1 Minute Video Marketing Script.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve four things. That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. What makes good website copy?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. What makes for effective content marketing? They won’t stay.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing can’t work well without unique and personalized copy.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

NOVEMBER 18, 2011

You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others.

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

JANUARY 23, 2013

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? Related posts: Content Marketing with Blogs: 15 Ways to Find Fresh Ideas.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

DECEMBER 13, 2010

It works like a magnet for drawing people to you, creating credibility and potential working relationships. Instead of avoiding because of the work and stress involved, I’ve reached a point where I now seek out speaking opportunities. Related posts: Emotional Marketing Makes Memories. They’ve asked me back.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. That hasn’t changed.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. And then publish a lot of content in many different forms.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve 4 things. That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. What makes good website copy?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

SEPTEMBER 2, 2010

Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. My point is that if you’re going to learn to be a master content writer , you’ve got to learn how to tell stories that engage your readers and inspire action. Related posts: Content Marketing with Stories: Better than Facts. More will be revealed.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. My “world view&# on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. Since stories are fundamental to the way our brains work, why don’t we tell more stories? Content Marketing Tips: Get Your Stories Straight.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100