Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. For content, I crave authority.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. Here’s why you still need infographics in your content marketing. Guest post by Ronita Mohan.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Tomorrow People

OCTOBER 31, 2017

Wanna make sweet CX with your content marketing strategy? Well, marketers, get a load of this. Want to explore differentiation and give your content marketing strategy a kick up the ass? But what makes a piece of content good? Getting the buy-in to do something different (almost 50% of marketers struggle).

Marketing & Strategy 240

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 240

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy?

Google 125

Google Content Marketing Content Verticals 125

ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Vertical video is changing content marketing, whether we like it or not. Demand for responsive display ads triggers more features.

Trends 109

Trends Examples Content Marketing Verticals 109

ClearVoice

MARCH 31, 2020

This is why we create content campaigns. Content campaigns are the fifth level of the content marketing hierarchy, right around the middle of the paradigm. Not to be confused with a content strategy, each content level represents a degree of connectedness to your brand experience. Vertical content.

Campaigns 100

Campaigns Content Marketing Verticals Content 100

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. Without losing focus on your starting point, be planning your next move(s)–which highly depends on if you have a vertical or horizontal product.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

ClickZ

JUNE 6, 2020

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. 76% of marketers saw webinars as a good source to drive more leads. Who’s most likely to demand more content? Content Marketing (45.8%).

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

chiefmartech

DECEMBER 18, 2017

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value.

Verticals 63

Verticals Marketing Management Touchpoints Amazon 63

Golden Spiral

OCTOBER 29, 2019

Knowing where to find the right customers and verticals for your B2B SaaS product will save you time, money, and effort in the long run by focusing your marketing dollars on the people most receptive to your message. Don’t take a scattershot approach to marketing. The Article In 60 Seconds.

Verticals 48

Verticals Product B2B Marketing Marketing & Strategy 48

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . The first step with influencer marketing is to gather a list of potential partners and then to validate that they can provide a meaningful impact for your brand. . Step One: Make Sure You’re Working with the Right Influencers.

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession. Vertical segments.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 137

Advertising Agencies Enterprise Management Work Management Marketing Management 137

ClearVoice

APRIL 6, 2020

Pillar content. The phrase strikes fear into the hearts of many content marketers and creators — those who went all in and failed to make the impact they assumed would happen after slaving over a long-form, authoritative piece. Then, you’re ready to dig into #6… DUN, DUN, DUN… pillar content. Skyscraper.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

Zoominfo

DECEMBER 23, 2020

A database hygiene strategy should include: Reliable data sources Scheduled data audits Consistent data points across all vertical Compliance — both from customers and in-house database specialists. Gather More First-Party Contact Information with Content. Dive into New Verticals.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Content Standard

JULY 29, 2021

Buy-in, alignment, and structured collaboration between stakeholders are all crucial elements of operating a successful content marketing program at scale. Business Leaders and Executive Management Executive support has the potential to be transformative to your content marketing, but it takes the right approach.

SME 117

SME Content Marketing Paid Search Agency Planning 117

ClearVoice

MARCH 17, 2020

Expectations are at an all-time high and attention spans are at an all-time low for today’s content consumers. In this content marketing hierarchy overview , we took a deep dive into the importance of structuring and organizing your content for a positive brand experience. What is a content hub? Skyscraper.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

markempa

JUNE 9, 2014

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Develop a highly focused, targeted strategy.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 120

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . The first step with influencer marketing is to gather a list of potential partners and then to validate that they can provide a meaningful impact for your brand. . Step One: Make Sure You’re Working with the Right Influencers.

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

ClearVoice

APRIL 28, 2020

It’s an encouraging saying that gets thrown around a lot with content marketers. It means seeing how all of your content is working together inside the greater content marketing hierarchy , which includes 11 content levels. Foundational content vs. core content. Build a strong foundation.

Top of Funnel 69

Top of Funnel Content Marketing Content Work Management 69

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy?

Google 62

Google Content Marketing Content Verticals 62

ClearVoice

MARCH 6, 2020

Learn how conducting a SWOT analysis can inform your overall business strategy and your content marketing efforts. | #ContentMarketing | #Business Click To Tweet. Applying SWOT analysis to your content marketing. When sitting down to map out your SWOT-informed content marketing strategy, consider the following tips.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

nDash

MAY 17, 2022

Below, meet six expert financial technology writers working across B2B, B2C, and B2G verticals on the nDash platform. Aimee is a fintech copywriter, content writer, and journalist. The post Hire a Fintech Writer for Any Content Marketing Budget appeared first on nDash.com. Aimee Pearcy. Dawn Kuczwara.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

Convince & Convert

FEBRUARY 2, 2015

Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. He has been working hard to evolve the culture of content marketing ever since. As with anything new, there is an adoption curve.

Paid Search Agency 141

Paid Search Agency Content Marketing Companies Verticals 141

nDash

MAY 17, 2022

Below, meet six expert financial technology writers working across B2B, B2C, and B2G verticals on the nDash platform. Aimee is a fintech copywriter, content writer, and journalist. The post Hire a Fintech Writer: 6 Experts for Any Content Marketing Budget appeared first on nDash.com. Aimee Pearcy. Dawn Kuczwara.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

ClearVoice

APRIL 14, 2020

How often do we take a step back and see how all of this wonderful content we create fits into the bigger picture? Content marketers are a busy lot, so probably not often enough. Focusing on content levels is like hitting the pause button. All in, there are 11 levels of brand content in our content marketing hierarchy.

Content Marketing 59

Content Marketing Paid Search Agency Content Verticals 59

Search Engine Journal

OCTOBER 6, 2022

It’s time for content marketers to reinvent the way they look at creating content for a "boring" niche. The post Why Content Marketing For Law Firms Doesn’t Have To Be Boring appeared first on Search Engine Journal.

Content Marketing 114

Content Marketing Content Search Marketing Marketing 114

nDash

NOVEMBER 10, 2021

Lolly has not only spent significant time writing about HubSpot, she even worked as the Content Marketing Manager for a HubSpot Partner Agency. She’s able to help businesses with everything from on-site copy audits to creating well-written content that organically increases SERP rankings and improves audience engagement.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

ClearVoice

MARCH 2, 2020

To scale your content marketing efforts, you need to carry an exquisite bouquet of content. Opportunities are endless with the types of content you can produce. It’s tough to know when and where various content comes into play within your strategy — and which types you truly need to take on. A whatty-what?

Content Marketing 114

Content Marketing Paid Search Agency Content Buyer Personas 114

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Sword and the Script | B2B

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

ClearVoice

JANUARY 14, 2020

And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? Write a rebuttal. Click To Tweet. Click To Tweet.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Biznology

FEBRUARY 17, 2016

We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. Your Outbox is a Goldmine.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Martech

SEPTEMBER 18, 2023

And how do we share that feedback with our performance marketer, with our content marketer to be running outbound campaigns and coordination with performance campaigns in a way that’s targeted in the right regions, targeting the right ideal customer profiles (ICP) in those regions? Using AI can create creativity.

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 115

Search Engine Journal

SEPTEMBER 29, 2022

A Guide To Content Marketing For Law Firms helps you take the complexity out of legal content and make it more engaging for potential clients. The post Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings appeared first on Search Engine Journal.

Search Marketing 91

Search Marketing Content Marketing Content Marketing 91